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Accelerated Mobile Pages (amp) : Why they are so important?

November 8, 2018 0eCommerce Tips

Accelerated mobile pages are better known as “AMP” can make your website load faster on smartphones, resulting in great user experience, improved search rankings and most importantly increased traffic. In this post we will be explaining more on AMP (Accelerated Mobile Pages) and if it is right for you.

What is Accelerated mobile pages “AMP”?

Accelerated mobile pages or AMP is an open source framework that can help speed up the mobile pages load time. This gives visitors to such mobile pages to access the content quickly on their mobile phones. This increase users experience making them come for more. The framework can increase the load speed by stripping out elements that cause web pages to load slower on mobile. These elements include JavaScript and other third-party scripts.

Importance of AMP in SEO

Just as we have stated earlier, the main significance of this framework is the fact that it makes your mobile pages load faster. There is no limit to where your content can be accessed from as a publisher and marketer. A study by googles shows that 40% of people will likely leave your website if it takes more than 4 seconds to load up. But, when your website loads up faster, the bounce rate will be very low thus your content will be seen by plenty of people.

Ranking high in search engine result is yet another importance of the AMP framework. There is an algorithm called Mobilegeddon, and it is a Google algorithm that helps rewards sites that are mobile friendly. This means that when your website is mobile friendly, you also tend to rank high on search engine. A high ranking means more visitors and more revenue for you.

Is AMP for you?

Well, we already talked about how good and perfect Accelerated mobile pages is; but one thing you should know is that it also comes with some restrictions. One of them is enabling to have lead forms, on-page comments, and other elements because the framework doesn’t permit JavaScript and other third-party elements. The only solution around this is to rewrite the site’s templates and accommodate the restrictions. You also have to make sure that the operating content in your CSS is not more than 50KB. You also have to embed the videos using the amp-video custom tag and also address your images correctly and ensure they utilize the amp-img element. When it comes to your article on the hand, you will have to include a unique tag that allows search engines to detect your article in AMP version.

Conclusion

The bottom line is that Accelerated mobile pages are beneficial to your website when you install it correctly. It helps increase your views and gives your user a better experience. IF you are comfortable with the restrictions our site will be able to take advantage of these features, and you will have a bump in your search results.

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Getting ready for Black Friday

November 8, 2018 0eCommerce Tips

One of the best time for any ecommerce business to make money is during Black Friday Cyber Monday (BFCM). A release by Shopify shows that over $1 billion was collectively sold by Shopify merchants during Black Friday Cyber Monday (BFCM) last year. Shoppers spent billions as well on both big and small ecommerce websites throughout the four-day event at businesses. So, if you are an ecommerce store owner and wish to make the most of the killer deals this Black Friday, then you need to start planning now. That’s right – now.

  1. Make a Budget (Now)

Before you make that list or research for that product, you need to decide how much you can afford to spend firstly. Then you can figure out your must have and other purchases you might have in your store. Doing this will help you dole out appropriate amounts for your purchases and other essential things.

  1. Check the Ads

When last did you run Facebook ads and Google AdWords? Is there a new upgrade to the platform? This is what you should look out for; you don’t want to start your ads a day to the big day and find out your ads are not converting or your payment method is no more valid. So look out for things like this.

  1. Keep the UX simple

There will be thousands of websites offering the same product as you (only if you offer handmade goods), so you need to make sure your website is in excellent condition and also the user experience is kept simple. You can also minimize the data are necessary to display products to keep page load time down. Sharon Anne Kean who is Bloom & Wild’s product director says “think about the minimum viable product that can help here.” “What’s the minimum information you need to display to get someone to make a purchasing decision? A good example could be not showing all product imagery upfront, and progressively revealing it as users click through the shopping journey. Similarly, you probably don’t need someone to log in at the first click, so that’s a whole lot of validations and data processing that can be put on hold until later down the funnel.”

  1. Weigh Online vs. In-Store Shopping

The fact that there will be a lot of people in the store and people will rather shop online doesn’t mean they can beat the crowd if the shop store is lesser than that of online. SO, as a store owner, keep your eye on the store price and make sure you beat the price – price comparisons are an absolute must. You can even start your Black Friday sales earlier than the physical store.

  1. Be a Social Media Butterfly

Wherever you might be researching for your products and price from, then you need to start following them now. Keep a close eye on these on this websites so you won’t keep selling at a lower price when most website might have increase pricing.

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5 Ways to get more views on YouTube

August 29, 2018 0eCommerce TipsSocial MarketingVideo Marketing

One of the most critical parts of success on youtube is getting more views. It’s a simple fact that if the views are not coming to you, they are going to your competitors. If you don’t have enough views on your youtube channel, there are many ways to get them. The thing is there are two methods to this; the first requires a team, or specialized and expensive software (this is not for small businesses). The other way is to make use of tips to more views on YouTube videos that anybody can implement, and that is what we will be discussing here.

There are tricks that can help get your content onto the screens of thousands or even millions of people. Listed below are the top 5 most effective ways we’ve found to get more YouTube views.

  1. Encourage existing viewers to subscribe

Its no doubt that you will have people that are watching and enjoying your videos already all you have to do is to get them to subscribe, and once you get them to subscribe you can also make them turn on notifications to get notified when you upload new content – doing this will bring in instant views to your channel in general.

  1. Ask your audience what they want to see

YouTube creator Graham Cochrane once said, “an amazing thing happens when you ask people what they need and want and then you go and make it for them—they think you read their mind!” One of the surefire ways to increase your views on youtube is to deliver content your audience wants to see. This will keep them coming back for more with them getting tired.

  1. Use playlists to keep people watching

Graham Cochrane also said, “top-performing brands on YouTube build and promote twice as many playlists as the bottom 25%.” The power of autoplay cannot be undermined – it will be tough for anyone to pull them self out of the online video rabbit hole especially when the video you love keeps playing.

  1. Bulletins

Learn also to create bulletins, because while you create good content and get more views, you also need to communicate with your fan base. This feature is still very fresh, and youtube introduce the feature in 2017. With bulletins, you will be able to send out text and videos to all of your subscribers and the bulletins appear on the homepage of your subscribers.

  1. Make friends

Making friends is out the last tip on how to get more views on YouTube. The more friends you have, the more video views you will get. Adding friends not only increases the number of views but also keeps your account active and your video popular. Take time to find people who share common interests with you and introduce them to your video. This will introduce their subscribers to your and yours to them. So it’s a win-win game.

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