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The supply chain of e-commerce businesses is a significant factor in determining their  success. According to the Supply Chain Council, successful order fulfillment can be described as “the percentage of orders meeting delivery performance with complete and accurate documentation and no delivery damage.” Orders are increasingly becoming more arduous and challenging to manage given the increasing growth of the business from multi-channels and market challenges.

A disorganized order fulfillment system can lead to delay in order delivery to the customer. This eventually leads to poor customer experience. E-Commerce that has such delivery system leaves its customers in frustration and the business suffers in return. This indicate how important it is for order fulfillment to be successful.

To have a flourishing e-commerce business means to have a successful order fulfillment towards your customers. Here are tips on how you can manage your supply chain effectively and make your order fulfillment more successful.

Establish a Working Demand Management System

Creating a good demand management system is vital to accomplish a successful order. The purpose of a demand management system is to equip the business with the ability to handle unprecedented demand rise and gives a forecast of demand from customers. Multi-channels through which customers make purchases are monitored. Data are captured and analyzed to equip the business of real-time information regarding the flow of demand in the supply chain. Data captured using this system is accurate and helps forestall any challenge in the future. This also gives room to maximize profit and growth of the business.

Do Not Back Out On Promises to Customers

Not being able to live up to expectations can have a devastating effect on your business. Customers typically want to earn every value of their money. You can ensure that you have your customers’ trust and loyalty by ensuring that the stocks in your inventory levels match the specifications. Also, ensure that there are stocks that match the customers’ needs available at all time in the inventory. To effectively, ensure that your customers are satisfied, use Available to Promise (ATP) inventory. This method guarantees that a particular stock is always available.

During delivery, ensure that the shipping notification is working effectively. Regardless of the specified time for the arrival of the product customers naturally want to keep tabs on its movement. When customers are not notified they are likely to fidget, make incessant calls to the customer care and this amount to a loss of money and time. What with such experience they are likely not deal with such e-commerce platform again.

Understand the Challenges

Customers have an ever-changing taste and options to select regarding how they shop and receive orders. Retailers that have a complex e-commerce system are likely to offer their customers unsatisfied user experience. The whole e-commerce fulfillment should take minimal time and swift as possible to accomplish. Retailers should design their e-commerce system to enhance user experience and making shopping and order receiving hugely convenient.

Build Communication

Communication with customers is essential for the flourishing of an e-commerce business. During the delivery of an order to a customer, it is important to keep them abreast with its progress. When there is no communication customers are likely to get worried, which affects their confidence in the e-commerce service. Communication reassures them of a good supply chain and boosts their confidence.

Use A Working Distributed Order Management System

A distributed order management system gives an e-commerce business a competitive edge over its competitors. This management system utilizes a central approach to managing the real-time inventory of retailers. After a customer orders a product, the retailer should be able to locate the product. The inventory becomes organized to ensure that there are delivery or shipping delays.

Flexibility is introduced as customers can buy products and return them when and however means. E-commerce businesses that have the DOM are not going to leave their customers with a poor customer’s experience.

Make Customer Service Available

There will cases of late delivery of purchased products, missing products during delivery or damaged goods. The only recourse customers normally take when they experience any of these is the call the customer service. E-Commerce, where there is no customer service to respond swiftly to customers’ inquiries, may not last long. Having customer service representatives on ground addresses order fulfillment issues and enhances the relationship with customers.

Lost or Damaged Goods Replacement

At some point in an e-commerce business, goods in the inventory are bound to be lost or damaged. Replacing the damaged or lost products should be done regardless of its cost. Better still; each item in the inventory should have a purchase shipping insurance to cushion any loss. Damaged products returned by customers should be replaced without any charge. This should be done to avoid having a horde of irate and unsatisfied customers at hand.

Delivery Costs

Shipping costs by retailers are usually determined to utilize two criteria; by price and weight of the product. E-commerce retailers should ensure that customers are enlightened on how the shipping price is determined. In addition, e-commerce businesses should make an effort to keep shipping costs as reasonable as possible.

There you have it! Above are some top secretes to successful order fulfillment. A successful order fulfillment system is key to retaining customers and boosting e-commerce growth. Given the increase of channels through which customers make orders, it has posed challenges to e-commerce businesses. Building communication with customers, keeping your promise, creating an order management system all ensure that at the end of the day, e-commerce business has a successful order fulfillment system.

Do you need a reputable order fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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To run a successful ecommerce business, you have to get things right on the front-end as well as the back-end of your business operation. Many new retailers on the ecommerce space focus their attentions on giving the customers great shopping experience. They ensure that their sites look great and easy to navigate. They also take extra steps to ensure that customers find what they want quickly, pay for them as quickly as possible and get all the help they need. While this is very important, it is only one aspect of what makes buyers happy. The joy of any buyer will only be complete when the product is delivered how and where they want it. That is where fulfillment services companies come in.

Unless you are a supply chain and logistic expert like Amazon (unlikely), you may need the services of a fulfillment company to handle the delivery aspect of your business. Micromanaging may be viable at the early stage of your business but once you start getting more orders, it will be necessary to engage a fulfillment provider. Finding the best company to handle this aspect of your business can be hard. To help you achieve that, we will briefly discuss some helpful tips:

Look For Certified Companies

It is always better to work with companies that are certified by some relevant bodies for the services they provide. In the case of fulfillment services companies, the bodies that may certify a company include American Purchasing Society, the International Warehouse Logistics Association (IWLA), and the Warehousing Education and Research Council (WERC). A company that is certified by any of these organizations can be trusted to perform well.

Consider Experienced Companies

Choosing an experienced company is also very important. Companies that have been operating in the sector for a while will most likely have the necessary software and hardware to handle the delivery aspect of your business in the best possible manner. An experienced fulfillment provider is also less prone to mistakes which will be a good thing for your business.

Consider the Distribution Network of the Company

This is one of the reasons you need to understand your customer base. It will be helpful to choose a fulfillment provider that has the right distribution network to handle your orders. If you sell to people within a particular state, you can choose a company that is very strong in that particular state or region. If most of your customers are overseas, you should consider only companies with global reach.

Choose Companies with Clear Terms and Conditions

It is important that you clearly understand the terms and conditions of any company you are dealing with. The agreement you will enter needs to clearly state what you will get and what you will pay. Read the fine prints carefully and clarify such points as minimum and maximum volume the company will handle at a time. You also need to know the service guarantee you get as their customer.

Avoid Companies That Will Try to Lock You In

You need to be careful to avoid being locked into an unfavorable contract. In fact, it is important that you avoid being locked into any kind of contract at all. There are great fulfillment services companies that allow you to cancel at any time and those are the companies you should work with.

Consider the Pricing Structure

Pricing is one important aspect you shouldn’t joke with since it will significantly influence your profitability. It is important that you understand the pricing structure proposed by a fulfillment services company before entering into agreement. Understand exactly how they will bill you. It is also important that you avoid large monthly and annual retainers. A low flat-rate pricing structure is always better.

Consider All Applicable Fees and Rules

Asides your regularly service cost, there are some extra fees that may apply to the services you will enjoy from your fulfillment services company. It is critical that you consider such fees and rules that apply. Some may charge for storage: choose companies that charge low rate for storage capacity and offer flexibility in terms of how long your goods can stay in their warehouse.

Consider the Possibility for Scaling

As a business owner, you should always plan for growth. You also have to consider this while choosing a fulfillment services company. You need a company that will accommodate your growth. This means that the company must have a warehouse with the capacity to accommodate increased volume from you. It is possible that your products may go viral and you don’t want to start looking for a bigger company when this happens. If you plan adding new lines of products, you also have to consider a company that can handle the new products perfectly.

Software and Automation

The whole point of ecommerce is to make buying and selling easier through technology. As you make things easier for your customers, your fulfillment provider should also make things easy for you. This will basically depend on their software. It is important that you work with a company that lets you send product orders automatically from your ecommerce platform. The software should also be able to automatically update inventory and statuses. You should be able to see what is happening with your orders. If you can test a demo account to see how things work, that will be great.

Consider Reviews from Their Past and Present Clients

It is also important that you consider the reputation of the company you are going to work with. One simple way to do this is to check the reviews from their past and present clients. It should not be hard to find helpful reviews on Google and Yelp.

Using the services of a product fulfillment company will definitely attract extra cost for your ecommerce business but the benefits it offers is often massive. It will make your business more efficient in terms of order delivery. The satisfaction of your customers should be your priority and that is what a fulfillment services company can help you achieve.

Do you need a reputable fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Warehouse fulfillment, Drop Shipping, China sourcing, Third Party Logistics, and many more. Our dedicated team will be available to discuss with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.


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Growing your ecommerce business requires a lot of effort and time. It involves marketing your online store aggressively and staying ahead of your competitors at every point in time. This will help drive traffic, generate leads, and attract customers to your ecommerce store. Here are some useful tips to help grow your ecommerce business:

Improve Your Brand Awareness

An excellent way to grow your ecommerce business is by improving brand awareness. Having a solid and trusted brand is essential for your business to thrive. You need to build a brand that is recognized and trusted by your target audience. Doing this will help increase your customer base and generate more sales.

However, building a brand can be really tough. For better visibility and trust, your business will need social media channels. Posting frequently on your social media pages will help you stay on their radar. Share wonderful products about your products, interact with your followers and target audience. You can also share discount and promo codes.

Building a reputable brand requires serious effort. With the above, you can establish your ecommerce business as a brand of their interest.

Adopt Content Marketing

Another essential strategy to help boost your ecommerce business is by adopting a content marketing strategy. Today, content marketing remains a very effective digital marketing strategy. Your online business should have a blog. This will help build authority and credibility for the business. You can post engaging and informative contents on your blog. This will help generate traffic and keep your audience engaged.

Utilize Visual Contents: Videos & Images

A picture is worth a thousand words. Growing your online business involves using visual contents like images and videos to express what your brand stands for. Images make reading more interesting and easier.

A website, blog, or social media channel which contains visual elements will increase engagement. This will also improve your search engine ranking. By making use of visual contents, you can increase brand awareness and generate more leads for your ecommerce business.

Identify and Communicate Effectively With Your Target Audience

Whether you are selling a product or offering services, you have demography that make use of your product or services. They are your target audience. Growing your ecommerce business requires that you identify and communicate effectively with your target audience.

In addition, identifying your target market makes it possible to increase sales and grow your online business. You can easily channel your marketing efforts in the right direction. This ensures that digital marketing resources are maximized. Equally communicating effectively with your target audience will go a long way in growing your business.

Study Your Competitors

Furthermore, knowing about your competitors and the products or services they are providing can help make your products, services, and digital marketing efforts stand out. What are they doing to attract customers? How do they market their products? Take time to study their sales funnel. This will help you set your product prices competitively. You can also respond to competitors’ marketing campaigns using your initiatives.

Also, the knowledge about your competitors will help in creating effective marketing strategies. This will be used to improve your business performance and take advantage of the weaknesses of your competitors. This knowledge will help you to remain realistic about how successful your online business can be. If you really want to succeed in your online business, researching your competitors is vital. Drawing insight from the activities of your competitors may be exactly what you need to be a step ahead of them.

Build a Sales Funnel

Recently, sales funnels and online marketing continue to gain several tractions among marketers, entrepreneurs, and salespeople. Sales funnels are very helpful in automating your online business. Online sales funnels help drive traffic to your store. You can tactically capture leads through a squeeze page. This helps generate sales, identify potential customers, and upsell to your customers. This can be exactly what your business needs for growth.

Furthermore, sales funnels make use of marketing and advertising methods to attract potential customers. These customers will be encouraged to share their customer information. This will be used to nurture cordial and lasting relationships gradually. Also, potential customers will be motivated to take action and become buyers. You will also delight your customers to retain their loyalty to your brand.

Building an online sales funnel requires a lot of front-end work. However, once the processes are done, you can expect fast and efficient results.

Use Facebook Retargeting Ads

Another way to grow your ecommerce business is by making use of Facebook advertising. Facebook retargeting ads are very effective in bringing in potential customers and reselling to current customers. This also helps to reduce shopping cart abandonment too. The little you invest in Facebook ads will return in multiple folds for your business.

Use Quality Product Images

Not only is a picture worth a thousand words, but it can also be worth hundreds or thousands of dollars. Using high-quality images and stunning product photography will help increase your revenue. About 67% of consumers consider the quality of product images essential before making a buying decision. Displaying your products using high-quality images can be the fascinating difference between no sales and a high rate of conversion.

 

There you have it! Above are a couple of useful tips for growing your ecommerce business. You can’t create an online business and wait for the customers to start rolling in. This will be like decorating your home for a party without inviting anyone. You have to create awareness, build trust, make some noise, form connections, and show how awesome your products are. By implementing the tips mentioned above, you can grow your ecommerce business effectively.

Do you need help with your growing your ecommerce business? Contact us today at Fulfillman. We are a reputable service provider of Drop Shipping, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. By making use of our tested and trusted techniques, we can help make your online business a success. A fantastic experience awaits you.