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For you to have a successful business, you need to build a vibrant online community that people can tap into for engagement. Building an online community for your business is one way of getting the name of your brand out there, and growing your brand. Reaching out to people and attracting a crowd of new customers. It’s also a strategy that can be used in your social media marketing.

Do you have a booming business already, or you’re just starting? In this article, you’d get to know eight excellent tips to build an online community for your business.

Make Your Business Easy to Find and Simple to Join

What’s a business website or community that people will spend minutes trying to join. Time is money, and people aren’t ready to navigate for minutes, trying to find a link to your business. To grow your online community, you need to make it as easy as possible for your customers to connect. Here are some tactics you could use…

  • Place social sharing icons on your site.
  • Place your website address on the descriptions of your social media channels.
  • Also, include the website address and contact info on your business cards.
  • Ensure your business can respond to social mentions and inquiries fast.
  • Give email responses a personal touch.
Lead With Your Passion

It’s your business! You’re the leader, while they are the audience. So, if you’re going to lead, lead with passion. Connect them to your passion and ideas. You can also let them in on your plans for the future. By doing this, your customers or community will feel like part of your business and trust you more.

It is that feeling that you feel when someone asks for your opinion and truly listens to your response. Talk openly about what you’re thinking and the new stuff you want to bring to the business. It’ll help unite and grow a strong online community.

Tell Story and Help Others Connect It to Theirs

Everyone has a story to tell, and there’s a story behind every business. Many stories actually. It could be a story of how unique your business is, or why they should choose your product or service, or hoe you even came about your business or the ideas behind some of your products.

When you tell these stories, it allows your customers to know more about you. Also, while reading your stories, they might need help connecting with theirs. Ensure you help because it helps your online community greatly in return.

Admit Your Mistakes and Keep Moving Forward

Nobody is above mistakes, and no business is 100% perfect. If there’s a defect or an issue with your products or services, you need to be open and honest with your community about it. The thing is people like to do business with those they trust, and by coming openly to admit your mistakes, you’re building trust with your customer base. It’s no trick, when you show the human side of your business, you endear yourself to your online community.

Allow People With Different Views for Discussion

People have different views about things. It might even be about your very own product. This tends to cause misunderstanding during discussions in the online community. As a business and community leader, you have a lot of work to do here to bridge the gap between people’s views and misunderstandings.  Ensure people air their opinions in a very constructive manner so people on the other side can understand them.

Encourage People to Create Content or Share Ideas

Another effective way of building your online community is by encouraging your customers to create their own unique content. It’s an excellent way for your customers to express themselves. After they have created content, you can give them credit by featuring their ideas on your site, as it increases your business exposure in return.

Allow the Community to Contribute Valuable Insights

It’s not a bad idea if your community has a say in your business. They are the ones that will eventually buy whatever service you’re cooking up after all. Therefore, it’s not a bad idea to take heed of some valuable insights from your members and listen to their suggestions so you could improve on your products and services.

Let Your Members Educate Each Other About Your Services

This tip is all about building a community where everyone is willing to help out. To build a strong online community for your business, create an avenue for people to teach others about your products, and how to go about using them. This way, you’ll be able to drive new customers to whatever products you’re selling since people are always there to help the newcomers.

There you go! Those are some excellent tips that would be very useful for you in building an online community for your business. Alone, we can do so little; together, we can do so much” – Those were the words of Helen Keller. So, why don’t you start building or maintaining now with those tips.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.


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Choosing a platform for your e-commerce store can be daunting, primarily because there are many of them out there. Each with its pros and cons. Some are easy to use and more suitable for beginners, while some are not so easy to use, and they may require little programming knowledge. 

Instead of looking at all these platforms at a time, let’s take a look at the best two. Shopify and BigCommerce. Sooner or later, you’ll encounter this dilemma of choosing between these two if you’re planning on having an e-commerce store. So, which one to choose?  Don’t sweat it! Let’s take you through the comparison.

BigCommerce vs. Shopify: Background Info

Shopify was founded in the year 2006, with its headquarters located in Ottawa, Ontario, Canada. They are one of the fastest-growing e-commerce companies, and they boast of over 600,000 online retailers, with new additions every day. 

BigCommerce started operations in 2009 in Sydney, Australia. Although they now have their corporate headquarters in Austin, Texas. They serve more than 100,000 online stores.  

From the look of things, Shopify seems to attract much more growth than BigCommerce, thanks to its simplicity. However, both companies are growing for good reasons; they may just be slightly suited to different types of users. 

BigCommerce vs. Shopify: Pricing 

Pricing is vital when it comes to purchasing.  What’s a good product when you simply cannot afford it? Before choosing any of these two as your desired e-commerce platform, you need to know how their pricing is like. 

Shopify is cheaper to get started, and with just $9. The plan is Shopify Lite, and with this plan, you don’t need a separate new website to serve as an online store. You will get a “buy button” instead, which you can place on your existing site or anywhere online. 

BigCommerce doesn’t have any Lite option; its pricing begins with a fully-fledged online store. Their pricing starts with the BigCommerce Standard, which is at the same level as the fully-fledged own for Shopify named Shopify Basic. You’ll get Shopify Basic at $29, while BigCommerce is $29.95.

The two platforms give almost the same features for these two plans, from unlimited storage to unlimited bandwidth, 24/7 live chat + phone, blog module, and more. The only significant difference between these plans is the fact that BigCommerce number of staff accounts is unlimited compared to Shopify Basic, which allows only two.

Shopify Plan and Shopify Advanced Plan goes for $79 and $299, respectively.  Similarly, BigCommerce Plus and BigCommerce Pro go for $79.95 and $299.95, respectively. When you upgrade to these plans, you get more advanced features and support. All-encompassing, you could see both platforms look almost the same in terms of pricing, except for the availability of Shopify Lite on Shopify. 

BigCommerce vs. Shopify: Extensions 

Talking about extensions, both platforms have a great and super deal for you. They have enough extensions that you need for the proper and enhanced functioning of your store. You can find more than 500 extension apps in the Shopify store. Extensions for SEO, social media integration, fulfillment, customer support, and many others. Both free and paid ones.  

With BigCommerce, you can get some of these extensions in their catalog, too, both free and paid ones. Just like Shopify, you can add additional features to your site, with just a few clicks of the mouse. 

Shopify and BigCommerce both look okay in terms of extensions; however, in terms of the selection and numbers of these extensions, BigCommerce is slightly less rich than Shopify. 

BigCommerce vs. Shopify: Features 

With every iota of truth, both platforms come with all standard e-commerce features you could think of. These platforms will both give you: 

  • Access to unlimited products in your store. 
  • Unlimited orders
  • Unlimited bandwidth 
  • 24/7 live chat and phone support. 
  • A fully-fledged online store. 
  • Unlimited storage
  • Multiple payment gateways
  • Store optimization for mobile
  • Shipping integration 
  • Tax calculation automation 
  • Customer accounts
  • Sales reports 
  • Inventory management 
  • SSL integration 
  • And many more 

All these can be found on both platforms, although Shopify can be quite simple and easy to use when it comes to things like multilingual setups and built-in tools for dropshipping. On the flip side, BigCommerce boasts of multi-layered hosting security and DDOS protection. 

Load Time and Page Speed

A look at the load time and speed of these two great platforms show us they both load very fast and quite okay. But of course, one will be faster. Visitors expect your site to load fast. If it doesn’t, chances are they will exit. Overall, in terms of speed and load time, Shopify leads the race with an average load time of 1.3 seconds while BigCommerce’s average load time is 2.2 seconds.

There you go! The comparison you may need for you to choose between BigCommerce and Shopify. The key in choosing is to look at what each of them can do, and match it to your needs in an e-commerce platform.  Luckily, above are some keys! The features, pricing, extensions, and load time. 

Do you need help with your Shopify dropshipping business? Contact us today at Fulfillman. We are leading service provider of Drop Shipping, China sourcing, Warehouse fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your needs. With our state-of-the-art technology, we can help you achieve your short and long-term business goals. An amazing experience awaits you.


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What are the Consequences of the Rising International Shipping Prices (on Dropshipping and Ecommerce) Due To Coronavirus Pandemic?

The coronavirus pandemic has affected the world economy in ways no one anticipated just three months ago. Businesses are feeling the heat, and this is not peculiar to brick-and-mortar stores alone. Ecommerce businesses are affected too, and many dropshippers are shocked by how far the virus has affected their businesses. One of the most spectacular things about dropshipping is that entrepreneurs don’t need to handle the products they are selling. They need no warehouses and will generally have little or no worries about how the products will be shipped to the buyer. While a lot hasn’t changed in that aspect, the rising cost of international shipping is shaking up the market. Here, we will discuss some of the prominent consequences of this problem and how best entrepreneurs can respond to them.

Delayed Order Fulfillment

One of the prime consequences of the rising cost of shipping is delayed fulfillment of orders. Since some shipping companies are not operating at the rate they use to operate due to restriction and other factors, most orders take longer to be fulfilled. While some customers understand the problems, some are not so considerate and may resort to conflict. It can be helpful to remind customers that order fulfillment may be delayed due to the pandemic and rising costs of international shipping.

High Costs of Selling Products

Dropshippers are spending more to sell as COVID-19 continues to cause havoc across the globe. In addition to the rising cost of international shipping, a few other factors contribute to this problem. When it costs more to sell products, the ripple effects will affect everyone in the circle. There is hardly anything the dropshipper can do in this case than to sell at a price that will keep the business sustainable.

Lower Profit Margins

To make sure that customers are getting their essential needs during the coronavirus pandemic, dropshippers, and other ecommerce entrepreneurs are making sacrifices in many ways. Selling at a lower profit margin is one of the major consequences in this case. With the rising costs of international shipping, the total costs of getting an order fulfilled increases. Dropshippers can keep things a little more stable by sacrificing a portion of their profits to keep the process going smoothly. It is crucial, however, that dropshippers don’t incur loses while trying to alleviate the plight of the consumers as that can be detrimental to business success.

Unsteady Pricing

Depending on who the supplier is, who is shipping, and how long it will take to get products to the customers, pricing is a little too difficult for most dropshippers. Many will need to adjust their pricing structure more often to reflect the reality on the ground. This can be viewed suspiciously by some buyers, and that will be a bad thing for the dropshipper. Unsteady pricing due to the problems of uncertainty caused by the pandemic can be enough headache for the dropshipper. It is best to keep adjusting mildly and maintain a relatively healthy profit margin.

Increased Competition

Online selling has become a little bit more competitive, as COVID-19 continues to cause lockdown in many cities. People are turning to online marketplaces more to get things they need, even as international shipping prices continue to rise. Many dropshippers are trying to gain more market share, and those who can get shipping done at a lower price due to where their suppliers are based are getting ahead. Many dropshippers will have to look elsewhere for suppliers that ship faster at a lower cost as that will be necessary to stay competitive.

Increased Headache from Returns

With international shipping become more expensive by the day, the problem of returning products is more hurting than ever. Since dropshippers have zero control over the quality of the products, they are also bearing the headache of customer’s dissatisfaction in the shipped product. Shipping back defective products to the manufacturer is harder at the moment, and the complications can make dropshippers lose loyal customers. It is always advisable to dropship from reliable suppliers with a strong reputation. In instances where a customer decides to return, dropshippers should offer all they can to make the experience easier for the customer.

Fewer Orders

While some products are selling faster because of the coronavirus menace, others are not doing so great. The higher cost of shipping and other complications it has created has discouraged people from buying things they don’t consider essential. With fewer orders, dropshippers make fewer sales and even less profit when they attempt to cushion the effect of the shipping costs for the customers. Some products will continue to receive fewer orders until the coronavirus pandemic is resolved. Adjusting prices to attract more customers may not turn out to be the right idea. 

COVID-19 has changed the world economy as we know it, and no business model has been spared. The rising cost of international shipping is just one way it has hit the dropshipping market, and the consequences are being felt by everyone from suppliers to dropshippers to customers. Entrepreneurs are advised to tread carefully to remain strong and competitive now and after the epidemic.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.


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If you are an e-commerce brand or you own an e-commerce store, you must have known about some e-commerce marketing strategies. However, the question is to which extent do you know them, or to which extent is their capabilities. Below are some essential tips to revolutionize your e-commerce strategy.

Know Your Target Audience

Like it or not, knowing your target audience remains a vital key to running a successful e-commerce business. This strategy allows you to have an idea about what your customers like, how much they earn.

When you know all there is know about your target audience, you will know what they like in terms of delivery, and customer service, and how to further improve on it, should you be lagging. Knowing your target audience is all about having ideas on how to satisfy their needs effectively.

Use the Power of Customer Feedback

Feedbacks serves as a tool with which one can use to improve their services. Remember, your customers’ opinion matters a lot; they are the one that buys from your store after all. Therefore, always ask the customers for feedback.  The fact is feedback is the only way to know if customers are enjoying your services.

If they like your services, you’d know, and if they don’t, it gives you the opportunity to make corrections and improvement. Ways of getting customers feedback are – posting surveys with questions about how good they think your services are, using a feedback box, which can be added to the site and following up via email as soon as customers received their products.  

Know Your Competition

You need to get to know your competition if you’re going to survive in this e-commerce business. There are no two ways about it, knowing your competition is as vital as knowing your customers. It would help if you did the spying work. Of course, it isn’t to steal their work, it is to know what’s that thing that they are doing, and you are not. If you can know this, you can now incorporate it into your own business in a more improved way.

Embrace Video Marketing

The fact is videos have been known to be more engaging and interactive. Reaching out to customers through engaging product videos would be more effective, and it helps you to strike the right chord with your customers.

When making videos for marketing, you can base the videos on things like your brand stories, the product videos, FAQs- or based on testimonials from some of your customers. You can also embed videos from social media sites like YouTube to your product page; it enhances the page and attracts more customers to your business.

Chatbots

This marvelous work of technology is starting to replace humans as regards conversation with customers. Remember, your customers want prompt answers to their questions or worries. But how do you keep up? Especially if you have customers from different parts of the world.

This is where Chatbots can come in to help you. They can easily identify and respond to customers’ needs. You don’t even need to use many resources on them. With just fewer resources, chatbots will be solving problems in lesser time with no need for human supervision.

Enhanced Payment Methods

Quick and secure payment gateways have been known to shoot up conversion rates and decrease cart abandonment. Your payment page or gateways are an essential part of your store, which needs to be as smooth and effective as possible. When payment gateways are smoother, the rate of customer engagement is higher.

There are numerous payment methods out there; getting them all is not a bad idea as it allows your customers the opportunity to choose their preferred method. Also, having multiple payment methods still wouldn’t be enough if they are not simplified as simple as possible for the customers.

Advanced Product Search

This is another tip to revolutionize your e-commerce strategy. If customers don’t find what they are looking for as quickly as possible, chances are they will exit. However, advanced product search work against this action by the customers. The idea behind this is to provide results based on previous explorations.

Also, voice search has become a growing trend in the digital world, reports have shown that 20% of Google search queries were made by voice, and this percentage will rise to 50% by 2020. This means it is now vital for you to optimize keywords and make it more conversational. Image search is another growing trend; e-commerce businesses can also integrate image search in their mobile apps and websites to improve customers’ experience further.

Personalize the Buying Experience for Customers

There’s a need to make your customers feel homely and welcomed to your store. If customers visit your store, and they feel like your store is built in such a way to helping them pick out the perfect product, chances are they will stay and keep coming back, which will, in turn, put you in an excellent position amongst the competition.

What are the ways by which you can personalize customers’ experience? You can use name personalization in your emails to them, or welcome them back to your store with a personalized name. You can also recommend products to them based on their previous purchases. This way, they feel special that you are concerned about their needs.

There you have it! Above are some great tips to revolutionize your e-commerce strategy! From having a good knowledge of your customers and competition to leveraging tools like feedbacks, chatbots, and advanced search tools. Your e-commerce strategies just got better!

Contact us today at Fulfillman if you need a reputable fulfillment services company for your ecommerce business. We are a reliable provider of various services such as Warehouse fulfillment, China sourcing, Third Party Logistics, Drop Shipping, Crowdfunding Fulfillment, and so forth. Our dedicated team will be available to speak with you and discuss your needs. We will provide suitable answers to your questions and concerns. With us, you are guaranteed to get quality and excellent services that give 100% client satisfaction.


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With all the information all over the internet, dropshipping may seem easy. However, it isn’t that easy, especially if you don’t have the factual information to make the journey an easy one. There are a lot of reasons that could hinder the success of dropshipping or why one may not find dropshipping business profitable; most of them are relatively technical problems.

One of them is choosing the best ecommerce platform that will suit your dropshipping business. Get it right, and the chances of succeeding in the business will be high. Below are some of the best ecommerce platforms and their features for your dropshipping business.

WooCommerce

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Reports have it that WooCommerce is the most widely used ecommerce platform out there. Thanks to its easy installation process and being a free platform, its market share is more than 28% in overall ecommerce platforms. It doesn’t require a high form of technicality at all.

The platform is user-friendly as it comes with the simplest of GUI interfaces that a newbie in dropshipping business can understand. It is built on WordPress, and this is why it is a popular choice among bloggers. It allows them to add multiple add-ons for free easily.

Talking about support, the platform has a large base of designers and developers who are ever ready to provide answers to all your needs. The support system is excellent, there are also loads of material on the internet regarding WooCommerce.

As mentioned earlier, the platform is built on WordPress, so users of WordPress can easily install WooCommerce as a plugin without having to pay anything. It is completely free!

Shopify

Hosting around 500,000 ecommerce stores and dropshipping websites, Shopify remains one of the best ecommerce platforms out there. With Shopify, almost everything about your dropshipping business becomes easy. It has a plugin, Oberlo, that can make product import as easy as pie, the same with the fulfillment process.

Shopify seems to be the best in terms of user-friendliness. It is so easy to use, as you can just sign up and start adding products to your store immediately. Also, it has templates with pre-populated pages and add-ons for the easy set-up of your dropshipping store.

Its support system is great; there is an around the clock email, phone, and chat support system. Also, there is a forum where all the users can come together to get help. In terms of price, Shopify is not free. The platform has three plans, with the price ranging from $29 to $299.

Magento

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On the scale of how they are being used, we can say Magento is the second most used ecommerce platform out there as it hosts thousands of ecommerce websites. While the first on the scale – WooCommerce – is relatively easy to use, Magento is a bit complex to use, and may not be the ideal choice for newbies.

It is more suitable for developers, or people with at least basic programming knowledge. This is why most of the dropshippers using this platform are developers or have hired developers on ground. Magento is user-friendly, so does its design. Although a bit advanced, anybody with basic programming knowledge could use it to create their ecommerce store.

The support system is excellent too. It has a large base of developers, designers, and the Magento officials ready to offer support to the newcomers. What’s more? There are multiple off-Magento channels like YouTube channels, forums, blogs where users can get help, tutorials, and materials in case of any problem while developing their dropshipping store. It is a free platform that can be launched by anyone with little help.

BigCommerce

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BigCommerce is another great platform worthy of being on the list of best ecommerce platforms for dropshipping. Currently, the platform host over 52,000 websites, with more than 50,000 being small businesses and 2000+ enterprise companies. The setting up process on BigCommerce is straightforward and quick, and the user interface is friendly and straightforward. 

Talking about the price, BigCommerce is more affordable than the likes of Shopify as it doesn’t charge any transaction fee. However, they offer basic packages like that of Shopify, and the price range is $29 to $250 for small business, while you may need to contact BigCommerce support for enterprise companies.

Most of its themes are free, and customization is easy. The support system is topnotch; there’s an email option, chat, and phone option. Also, there’s a forum of BigCommerce users for any challenges.

OpenCart

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OpenCart is more like Magento in terms of functionality. They share many similarities – open source, free, more advanced, and of course, more suitable for people with at least basic programming knowledge than the newbies.

OpenCart is a free platform; therefore, it includes lifetime free support and free software updates. Although, due to it being a more advanced platform, users that are not very good with programming may need to hire website developers and designers to build their store, which may be pricey.

Some of its features are the multi-currency support, integrated payment gateways, detailed sales report, unlimited products and categories, and some other tools that will benefit your business. Their support system is top-notch too, you can contact the support team through email, and there’s a forum to ask other members and developers for help, so it isn’t that hard even if you are a beginner.

There you have it! There are many amazing ecommerce platforms out there. The one you will go for may depend on what you are looking to get from them. Luckily, above are five (5) best ecommerce platform with all their features explained!   

For more information about our dropshipping services, contact us today at Fulfillman. Our services are affordable, reliable, and highly professional. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. With us, you are guaranteed to get quality and excellent dropshipping services.


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Lots of competition exist in the online business sector. Whether you just started your ecommerce business or you have an established customer base, it is important to stay updated with the latest marketing trends. With the right marketing strategies, you can obtain new customers and retain old customers, while staying ahead of the competition. Below are some essential ecommerce marketing strategies for your online business:

Optimize Your Website and Product Pages for Search

Search Engine Optimization (SEO) remains a vital part of marketing. Customers always turn to search engines anytime they need a product or service. Thus, to ensure that your products rank higher in search engines, your website and product pages must be fully optimized for search.

Make sure your website, product pages, or service pages are fully optimized for the keywords that your target audience search for. Also, watch out for differences in dialect. Are they searching for “watch,” “wristwatch,” or “timepiece”? While all three may represent the same product, however, make sure you use the keyword that is most searched for.

Optimize Your Website Layout

Furthermore, it is important that you optimize the layout of your website. Clients access the website using different devices. This can range from mobile phones to tablets, desktop, laptop, and so forth. Your landing page and product pages must be fully optimized for different devices. The website should be fully responsible. With this, it can fully adjust to fit the screen size of the device without leaving out important information or details on the website.

Create Informative, Engaging, and Unique Contents

In addition, content marketing is essential for every online or ecommerce business. In fact, you can attract more customers with proper content marketing. Ensure that contents available on the website are interesting, informative, and engaging. By doing this, your target audience will have new information that matters to them right at their fingertips.

However, it is important that you find the right balance between informational and promotional content. Invest in high-quality content software, marketing team, and strategies. Make content such as videos, blog posts, and newsletters available regularly. Above all, ensure that all contents published on your website are interesting, unique, and relevant.

Social Media Marketing

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What’s more, you should also take advantage of social media for your ecommerce business. Millions of individuals are active on social media platforms such as Facebook, Instagram, Twitter, and more, every day. Through social media, you can communicate with your customers and target audience in a more personal way.

Also, businesses can use social media to generate engagement and interaction, boost traffic, and generate more leads for your business. When you combine different social media platforms with the right marketing strategies, you can develop a larger customer base.

Pay-Per-Click Marketing

Another essential ecommerce marketing strategy for your online business is Pay-Per-Click (PPC) marketing. By using Pay-Per-Click marketing, you can easily target website visitors, target audiences, and potential customers. Also, pay per click ads help online businesses generate targeted traffic, leads, and sales.

However, the pay-per-click marketing campaign has three basic elements. This includes the ad, the offer, and the landing page. For the best results, all three must be in good harmony. Your landing page must be a continuation of your ad. It must deliver what was promised to customers for clicking the ad. Creating pay-per-click campaigns remains an excellent way to increase awareness and generate targeted traffic for your business.

Optimize Your Marketing Efforts for Mobile Devices

As mentioned early, it is vital to ensure that your website is fully responsive. However, more emphasis should be made on mobile-first. Ensure that you optimize your marketing efforts for mobile devices. Accommodate the needs of these mobile users. Provide a good user experience (UX) for all visitors that access your website or product pages using their mobile device.

What’s more, you can target mobile users specifically using mobile marketing techniques. A popular marketing trend for mobile devices is Geo-Targeting. This involves advertising to mobile users using their location. With this, you can reach out to customers that are within your local area. They can easily stop by to make a purchase.

Email Marketing

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Also, online businesses can reach out to more customers through email marketing. This requires promoting your products and services through email. However, email marketing will be more effective if you use content that is provided within the email. Also, make the email as personal as possible. You can socialize and offer valuable promotions and discounts through email.

Guest Post

Guest posting is another marketing strategy that online businesses can take advantage of. This involves extending your reach to other publications and blogs. Create unique and informative content, put them in front of a new audience. Include a few key links to redirect the reader back to your website or product pages. However, only submit posts to high authority publications that you want your business to be associated with.

Influencer Marketing

An excellent way to gain recognition for your online business on social media platforms is by making use of influencers. These influences already have a large following. You can leverage influencer marketing to reach out to your target audience on any of these social media platforms. Contact the influencers that your target audience follows. Work together with these influences to help increase awareness about your brand, business, products, or services.

Retargeting

Finally, retargeting can also be used to increase sales for your online business. This is the practice of sending targeted ads to certain customers, visitors, or users that have already interacted with your business. Through retargeting, you can target users that have:

  • Visited your website or product pages recently.
  • Purchased your products in the past.
  • Subscribed to your email or newsletter.

Retargeting can be done through Facebook, Google AdSense, and more. This is another great opportunity to increase awareness of your products or services.

There you have it! Above are some essential ecommerce marketing strategies for your online business. As an online business owner, having the right marketing strategy is crucial. By making use of the reliable and effective ecommerce marketing strategies mentioned above, you can generate more leads and increase sales for your business.

For more information about our services, contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.


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The supply chain of e-commerce businesses is a significant factor in determining their  success. According to the Supply Chain Council, successful order fulfillment can be described as “the percentage of orders meeting delivery performance with complete and accurate documentation and no delivery damage.” Orders are increasingly becoming more arduous and challenging to manage given the increasing growth of the business from multi-channels and market challenges.

A disorganized order fulfillment system can lead to delay in order delivery to the customer. This eventually leads to poor customer experience. E-Commerce that has such delivery system leaves its customers in frustration and the business suffers in return. This indicate how important it is for order fulfillment to be successful.

To have a flourishing e-commerce business means to have a successful order fulfillment towards your customers. Here are tips on how you can manage your supply chain effectively and make your order fulfillment more successful.

Establish a Working Demand Management System

Creating a good demand management system is vital to accomplish a successful order. The purpose of a demand management system is to equip the business with the ability to handle unprecedented demand rise and gives a forecast of demand from customers. Multi-channels through which customers make purchases are monitored. Data are captured and analyzed to equip the business of real-time information regarding the flow of demand in the supply chain. Data captured using this system is accurate and helps forestall any challenge in the future. This also gives room to maximize profit and growth of the business.

Do Not Back Out On Promises to Customers

Not being able to live up to expectations can have a devastating effect on your business. Customers typically want to earn every value of their money. You can ensure that you have your customers’ trust and loyalty by ensuring that the stocks in your inventory levels match the specifications. Also, ensure that there are stocks that match the customers’ needs available at all time in the inventory. To effectively, ensure that your customers are satisfied, use Available to Promise (ATP) inventory. This method guarantees that a particular stock is always available.

During delivery, ensure that the shipping notification is working effectively. Regardless of the specified time for the arrival of the product customers naturally want to keep tabs on its movement. When customers are not notified they are likely to fidget, make incessant calls to the customer care and this amount to a loss of money and time. What with such experience they are likely not deal with such e-commerce platform again.

Understand the Challenges

Customers have an ever-changing taste and options to select regarding how they shop and receive orders. Retailers that have a complex e-commerce system are likely to offer their customers unsatisfied user experience. The whole e-commerce fulfillment should take minimal time and swift as possible to accomplish. Retailers should design their e-commerce system to enhance user experience and making shopping and order receiving hugely convenient.

Build Communication

Communication with customers is essential for the flourishing of an e-commerce business. During the delivery of an order to a customer, it is important to keep them abreast with its progress. When there is no communication customers are likely to get worried, which affects their confidence in the e-commerce service. Communication reassures them of a good supply chain and boosts their confidence.

Use A Working Distributed Order Management System

A distributed order management system gives an e-commerce business a competitive edge over its competitors. This management system utilizes a central approach to managing the real-time inventory of retailers. After a customer orders a product, the retailer should be able to locate the product. The inventory becomes organized to ensure that there are delivery or shipping delays.

Flexibility is introduced as customers can buy products and return them when and however means. E-commerce businesses that have the DOM are not going to leave their customers with a poor customer’s experience.

Make Customer Service Available

There will cases of late delivery of purchased products, missing products during delivery or damaged goods. The only recourse customers normally take when they experience any of these is the call the customer service. E-Commerce, where there is no customer service to respond swiftly to customers’ inquiries, may not last long. Having customer service representatives on ground addresses order fulfillment issues and enhances the relationship with customers.

Lost or Damaged Goods Replacement

At some point in an e-commerce business, goods in the inventory are bound to be lost or damaged. Replacing the damaged or lost products should be done regardless of its cost. Better still; each item in the inventory should have a purchase shipping insurance to cushion any loss. Damaged products returned by customers should be replaced without any charge. This should be done to avoid having a horde of irate and unsatisfied customers at hand.

Delivery Costs

Shipping costs by retailers are usually determined to utilize two criteria; by price and weight of the product. E-commerce retailers should ensure that customers are enlightened on how the shipping price is determined. In addition, e-commerce businesses should make an effort to keep shipping costs as reasonable as possible.

There you have it! Above are some top secretes to successful order fulfillment. A successful order fulfillment system is key to retaining customers and boosting e-commerce growth. Given the increase of channels through which customers make orders, it has posed challenges to e-commerce businesses. Building communication with customers, keeping your promise, creating an order management system all ensure that at the end of the day, e-commerce business has a successful order fulfillment system.

Do you need a reputable order fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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To run a successful ecommerce business, you have to get things right on the front-end as well as the back-end of your business operation. Many new retailers on the ecommerce space focus their attentions on giving the customers great shopping experience. They ensure that their sites look great and easy to navigate. They also take extra steps to ensure that customers find what they want quickly, pay for them as quickly as possible and get all the help they need. While this is very important, it is only one aspect of what makes buyers happy. The joy of any buyer will only be complete when the product is delivered how and where they want it. That is where fulfillment services companies come in.

Unless you are a supply chain and logistic expert like Amazon (unlikely), you may need the services of a fulfillment company to handle the delivery aspect of your business. Micromanaging may be viable at the early stage of your business but once you start getting more orders, it will be necessary to engage a fulfillment provider. Finding the best company to handle this aspect of your business can be hard. To help you achieve that, we will briefly discuss some helpful tips:

Look For Certified Companies

It is always better to work with companies that are certified by some relevant bodies for the services they provide. In the case of fulfillment services companies, the bodies that may certify a company include American Purchasing Society, the International Warehouse Logistics Association (IWLA), and the Warehousing Education and Research Council (WERC). A company that is certified by any of these organizations can be trusted to perform well.

Consider Experienced Companies

Choosing an experienced company is also very important. Companies that have been operating in the sector for a while will most likely have the necessary software and hardware to handle the delivery aspect of your business in the best possible manner. An experienced fulfillment provider is also less prone to mistakes which will be a good thing for your business.

Consider the Distribution Network of the Company

This is one of the reasons you need to understand your customer base. It will be helpful to choose a fulfillment provider that has the right distribution network to handle your orders. If you sell to people within a particular state, you can choose a company that is very strong in that particular state or region. If most of your customers are overseas, you should consider only companies with global reach.

Choose Companies with Clear Terms and Conditions

It is important that you clearly understand the terms and conditions of any company you are dealing with. The agreement you will enter needs to clearly state what you will get and what you will pay. Read the fine prints carefully and clarify such points as minimum and maximum volume the company will handle at a time. You also need to know the service guarantee you get as their customer.

Avoid Companies That Will Try to Lock You In

You need to be careful to avoid being locked into an unfavorable contract. In fact, it is important that you avoid being locked into any kind of contract at all. There are great fulfillment services companies that allow you to cancel at any time and those are the companies you should work with.

Consider the Pricing Structure

Pricing is one important aspect you shouldn’t joke with since it will significantly influence your profitability. It is important that you understand the pricing structure proposed by a fulfillment services company before entering into agreement. Understand exactly how they will bill you. It is also important that you avoid large monthly and annual retainers. A low flat-rate pricing structure is always better.

Consider All Applicable Fees and Rules

Asides your regularly service cost, there are some extra fees that may apply to the services you will enjoy from your fulfillment services company. It is critical that you consider such fees and rules that apply. Some may charge for storage: choose companies that charge low rate for storage capacity and offer flexibility in terms of how long your goods can stay in their warehouse.

Consider the Possibility for Scaling

As a business owner, you should always plan for growth. You also have to consider this while choosing a fulfillment services company. You need a company that will accommodate your growth. This means that the company must have a warehouse with the capacity to accommodate increased volume from you. It is possible that your products may go viral and you don’t want to start looking for a bigger company when this happens. If you plan adding new lines of products, you also have to consider a company that can handle the new products perfectly.

Software and Automation

The whole point of ecommerce is to make buying and selling easier through technology. As you make things easier for your customers, your fulfillment provider should also make things easy for you. This will basically depend on their software. It is important that you work with a company that lets you send product orders automatically from your ecommerce platform. The software should also be able to automatically update inventory and statuses. You should be able to see what is happening with your orders. If you can test a demo account to see how things work, that will be great.

Consider Reviews from Their Past and Present Clients

It is also important that you consider the reputation of the company you are going to work with. One simple way to do this is to check the reviews from their past and present clients. It should not be hard to find helpful reviews on Google and Yelp.

Using the services of a product fulfillment company will definitely attract extra cost for your ecommerce business but the benefits it offers is often massive. It will make your business more efficient in terms of order delivery. The satisfaction of your customers should be your priority and that is what a fulfillment services company can help you achieve.

Do you need a reputable fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Warehouse fulfillment, Drop Shipping, China sourcing, Third Party Logistics, and many more. Our dedicated team will be available to discuss with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.


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Growing your ecommerce business requires a lot of effort and time. It involves marketing your online store aggressively and staying ahead of your competitors at every point in time. This will help drive traffic, generate leads, and attract customers to your ecommerce store. Here are some useful tips to help grow your ecommerce business:

Improve Your Brand Awareness

An excellent way to grow your ecommerce business is by improving brand awareness. Having a solid and trusted brand is essential for your business to thrive. You need to build a brand that is recognized and trusted by your target audience. Doing this will help increase your customer base and generate more sales.

However, building a brand can be really tough. For better visibility and trust, your business will need social media channels. Posting frequently on your social media pages will help you stay on their radar. Share wonderful products about your products, interact with your followers and target audience. You can also share discount and promo codes.

Building a reputable brand requires serious effort. With the above, you can establish your ecommerce business as a brand of their interest.

Adopt Content Marketing

Another essential strategy to help boost your ecommerce business is by adopting a content marketing strategy. Today, content marketing remains a very effective digital marketing strategy. Your online business should have a blog. This will help build authority and credibility for the business. You can post engaging and informative contents on your blog. This will help generate traffic and keep your audience engaged.

Utilize Visual Contents: Videos & Images

A picture is worth a thousand words. Growing your online business involves using visual contents like images and videos to express what your brand stands for. Images make reading more interesting and easier.

A website, blog, or social media channel which contains visual elements will increase engagement. This will also improve your search engine ranking. By making use of visual contents, you can increase brand awareness and generate more leads for your ecommerce business.

Identify and Communicate Effectively With Your Target Audience

Whether you are selling a product or offering services, you have demography that make use of your product or services. They are your target audience. Growing your ecommerce business requires that you identify and communicate effectively with your target audience.

In addition, identifying your target market makes it possible to increase sales and grow your online business. You can easily channel your marketing efforts in the right direction. This ensures that digital marketing resources are maximized. Equally communicating effectively with your target audience will go a long way in growing your business.

Study Your Competitors

Furthermore, knowing about your competitors and the products or services they are providing can help make your products, services, and digital marketing efforts stand out. What are they doing to attract customers? How do they market their products? Take time to study their sales funnel. This will help you set your product prices competitively. You can also respond to competitors’ marketing campaigns using your initiatives.

Also, the knowledge about your competitors will help in creating effective marketing strategies. This will be used to improve your business performance and take advantage of the weaknesses of your competitors. This knowledge will help you to remain realistic about how successful your online business can be. If you really want to succeed in your online business, researching your competitors is vital. Drawing insight from the activities of your competitors may be exactly what you need to be a step ahead of them.

Build a Sales Funnel

Recently, sales funnels and online marketing continue to gain several tractions among marketers, entrepreneurs, and salespeople. Sales funnels are very helpful in automating your online business. Online sales funnels help drive traffic to your store. You can tactically capture leads through a squeeze page. This helps generate sales, identify potential customers, and upsell to your customers. This can be exactly what your business needs for growth.

Furthermore, sales funnels make use of marketing and advertising methods to attract potential customers. These customers will be encouraged to share their customer information. This will be used to nurture cordial and lasting relationships gradually. Also, potential customers will be motivated to take action and become buyers. You will also delight your customers to retain their loyalty to your brand.

Building an online sales funnel requires a lot of front-end work. However, once the processes are done, you can expect fast and efficient results.

Use Facebook Retargeting Ads

Another way to grow your ecommerce business is by making use of Facebook advertising. Facebook retargeting ads are very effective in bringing in potential customers and reselling to current customers. This also helps to reduce shopping cart abandonment too. The little you invest in Facebook ads will return in multiple folds for your business.

Use Quality Product Images

Not only is a picture worth a thousand words, but it can also be worth hundreds or thousands of dollars. Using high-quality images and stunning product photography will help increase your revenue. About 67% of consumers consider the quality of product images essential before making a buying decision. Displaying your products using high-quality images can be the fascinating difference between no sales and a high rate of conversion.

 

There you have it! Above are a couple of useful tips for growing your ecommerce business. You can’t create an online business and wait for the customers to start rolling in. This will be like decorating your home for a party without inviting anyone. You have to create awareness, build trust, make some noise, form connections, and show how awesome your products are. By implementing the tips mentioned above, you can grow your ecommerce business effectively.

Do you need help with your growing your ecommerce business? Contact us today at Fulfillman. We are a reputable service provider of Drop Shipping, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. By making use of our tested and trusted techniques, we can help make your online business a success. A fantastic experience awaits you.