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Video marketing is one of the most powerful, influential, and effective means of marketing your products and services.  According to a recent survey, about 84% of potential customers are convinced to buy a product after watching an interesting video. But, what makes a great video? You need to include some spicy ingredients in your videos before marketing, to become successful at it. Continue reading to discover some top secrets of super-successful video marketing that will put your dropshipping business or ecommerce business on the path to success.

Upload Interesting Thumbnails

A thumbnail is the first thing that viewers see before clicking your video and should provide them with a brief introduction to what’s coming up. Thumbnails are the best way to grab someone’s attention before your video starts playing. So if you want prospects to get excited about watching, then upload some attractive thumbnails.

A Successful Video Depends On A Good Story

To be super-successful in video marketing, you need to inject storytelling into your videos. As humans, we are wired to crave a story. A story ticks all of the boxes inherent in great marketing. A video with a good story grabs more attention, engagement, and sells than a video that just tries to push a product directly. A video content expressing values like knowledge, information, and concepts attracts more viewers as opposed to promotional videos talking about a product or service directly.

Get Your Logistics in Order

Video marketing is fun once you leverage creativity alongside it. To see the value in the time and effort you’ve invested in it, it’s crucial to set a foundation for success. Define the goals of your video marketing endeavor, outline your video marketing budget, your unique value proposition, and basics like where your video will be hosted and shared. That way, you’ll get a glimpse of being super successful in video marketing.

Know Your Audience, and Speak To Them

It’s no new thing, that people have different interests and preferences, which means you’ll need to tailor your message accordingly. One of the best practices of super-successful video marketing is to know your selected audience and speak to them in a relevant tone. Be sure to deliver a speech through an engaging perspective so as not to let them down!

Grab Your Viewer’s Attention At The Beginning

To be super-successful in video marketing, your videos need a hook. The first few seconds of a video whether a viewer keeps watching or not. 5% of videos keep viewers watching until the relatively end, the average video only retains 37% of viewers from start to finish. So, it’s important to hook viewers in at the beginning of your videos. Intrigue them by showing them a surprising fact or posing a tricky question. Just be creative enough to grab the attention of your audience at the beginning of your videos.

Make Your Videos Mobile-Friendly

According to experts at Facebook, people are 1.5 times more likely to watch a video on a smartphone than on a . With people switching to mobile browsing extensively, videos that are compatible with smartphones and are downloadable on mobiles do better business. It’s a mobile world. Capitalize on this trend by adopting video formats and live video stories popularized by platforms like Instagram and Facebook. This will also help you be successful at video marketing.

Always Optimize For Search

A successful video used for marketing is well optimized for search. Your videos should have a title with the most searched or relevant keywords, tags, and descriptions. As video becomes a more popular web traffic driver, you’ll want to keep up by optimizing your videos. Consider your goals when choosing a hosting platform. Then continue to boost your optimization potential by doing things like adding a video transcript, creating an engaging thumbnail image, and paying attention to the keywords in your video headlines and descriptions.

Collaboration With Brand Ambassadors And Influencers

Peer recommendations over company advertisements are trusted by 90% of people. More than any brand or product claiming itself to be good, what works better is a trusted influencer of the product, service, or brand. 49% of people take recommendations from influencers when purchasing anything. Therefore, collaboration with brand ambassadors and influencers in your niche to increase the reach of your video content will propel you for successful video marketing.

Final Thoughts

In a business world full of, you need to create something extraordinary for your brand or business to outshine others. Following these top 8 secrets of super-successful video marketing for different marketing platforms, you’ll have no problem getting a large customer base that is hungry for what you offer, and ultimately achieve massive success with your business.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


ePacket delivery is one of the most popular, amazing shipping methods offered by merchants from China and Hong Kong, on top ecommerce and dropshipping websites like eBay, AliExpress, Fulfillman, and JD.com. However, the ePacket shipment is not limited to just these. For good reason, it’s one of the best options for international shipping.

Furthermore, ePacket delivery started as a quick and low-cost shipping solution for conventional and dropshipping companies shipping items to over 40 countries. Those countries that have access to ePacket delivery such as the United States, United Kingdom, Saudi Arabia, Hong Kong, etc. are constantly growing. This is not surprising considering the huge benefits of using ePacket delivery. Continue reading to discover 7 amazing benefits of using ePacket delivery.

Quick Delivery

Every potential customer wants their package to get to them as fast as possible. Previously, products purchased from China were shipped by sea,  making a delivery take over two months. Now, unlike other standard methods that take several months, ePacket delivery ensures that most orders are delivered within 3 to 4 weeks. With ePacket delivery, you rest assured that your packages arrive sooner; it helps maintain your business’ positive relationship with your customers, both new and returning.

Pocket-Friendly

International shipping is extremely costly. If you want to ship from one country to another, you might pay $50 to $100 to get it delivered. No one wants to pay that, especially when the product costs lower than the delivery fees. ePacket delivery significantly reduces these costs so that customers aren’t slammed with a high delivery fee. It has lower shipping rates, so you can price your products more competitively.

Door-to-door ePacket Tracking

One of the benefits of using ePacket delivery is its tracking facility through official websites like USPS, EMS, China Post, or 17track.net. It can be worrisome to keep track of all your parcels, especially when shipping a large number of products at once. Customs, foreign postal services, and other barriers might hinder the tracking of any single product, let alone a large amount. But with ePacket tracking information, you can know the location of your delivery. It prevents any concerns regarding scams, if say, a package isn’t delivered within the given time frame.

Free Returns On Any Undeliverable Products

Another amazing benefit of using ePacket delivery is the sense of security of customers from knowing that any undeliverable product is returned, without any additional cost. This helps maintain trust between merchants and customers, as the online merchants will be able to provide refunds also on any packages that were not successfully delivered to customers.

Postal Customs Payment

If any of your products go through customs or are required to pay extra taxes, the recipient of that delivery is responsible for the payments. Although this might not happen on all of your products, you won’t be required to pay any unexpected fees after your products from China are delivered.

More Sales and Profits

You’re not going to be able to compete in terms of shipping times compared to large marketplaces like Amazon. However many people realize that some products only come from China. Many customers probably know that a merchant that offers ePacket delivery is going to deliver their package much faster. Therefore, you should see higher conversions if you are selling products from China by using ePacket. Customers want instant gratification so, reducing shipping times will only help you to make more sales and more profits.

Satisfactory

Most people like online shopping and that is why e-commerce businesses are booming. Imagine if you had the possibility of receiving the goods you bought online within a few days, and with the lowest delivery cost. Sounds like a “mission impossible”, right? Well, with ePacket, these services are possible. They are almost always faster compared to other international shipping options, their shipping costs are much lower, and you would be able to make your customers happier by providing them options for interesting products they can’t buy elsewhere.

Endnote

You may have been hearing, or may not have heard about these ePacket delivery options in the recent past. Hopefully, this article has allowed you to know about it, learn more about it, and understand if ePacket would be beneficial for your online business or not. ePacket delivery has consistently integrated customers globally. It has offered convenient, reliable, and efficient delivery for more than 10 years. Now that you are well-informed of the 7 amazing benefits of using ePacket delivery, the choice is yours to use it!

For more information about us or if you will like to know more about the products and services we provide, give us a call today at Fulfillman. We provide a wide range of services including Drop Shipping services, China sourcing, Warehouse fulfillment, Third Party Logistics, Product Photography, and many more. Our trusted professional team will be on ground to speak with you and discuss your available options. With us, you are certain to get quality and excellent services that give 100% customer satisfaction.


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According to studies by Justuno, 93% of shoppers consider visual appearance the major factor in their purchasing decisions. If you’re running an ecommerce or dropshipping business, you already know how amazing your products are, but until a shopper has your product in hand, all they have to rely on are the images on your website. Having amazing product photography and quality images can influence the buying decisions of online shoppers. Therefore, you must build an online store that catches their attention and keeps them intrigued. The best way to do this is through amazing product photographs, which is the key to sales. Continue reading to discover some of the amazing product photography tips to instantly improve your images.

Set Up Your Background

Choosing the right background not only keeps the focus on the product you are snapping; it also helps to simplify the editing process, when it’s time for post-production. Try to use a light or white background, it makes it easy to remove unwanted objects and retouch images.

Set Up Your Product

The time to bring your product to light comes to play after choosing the right background. Although, this sounds simple and easy, setting up your product might take a few tries to get the angles, lighting, and position correctly.

Frame Your products

Shooting a product all by itself makes it boring. Ensure you place your products in a frame that helps convey the story. It could be people, flowers, trees, nature, or other different objects. This will create an atmosphere that makes your photos much more interesting.

Use and Adjust Your Light Source

One of the most essential elements in capturing an amazing product photograph is having perfect lighting. Without lighting, neither the product nor the background will appear the way it looks to you in person. A light source shows as many details as possible by getting rid of all the shadows in the image. It also creates some nice reflections to help potential customers see the details in your products.

Set Your Camera Aperture Low

When it comes to showing off products, a lower aperture (a high f/stop) has a lot of benefits. It helps to capture all the details of your product in your shots, and that’s the whole purpose of product photography.

Use a Tripod

To prevent your images from getting blurred due to shaky hands while shooting, use a tripod. Tripods are stands that stabilize your camera. This will make a huge difference in the clarity and quality of your product photographs. Luckily, you can get it for as low as $20 on Amazon, and it will last you for many years.

Take Multiple Shots From Different Angles

It’s time to set your product photography in action. Taking multiple shots from a variety of angles, distances, and positions will show your customers what your product looks like. Additionally, it will give you options when it’s time to edit the images. The beauty of product photography is that you have the chance to take multiple shots and strategically choose the best one.

Edit Your Images

Editing is a skill that can make a significant impact on the quality of your product photos. Once you notice you’ve taken enough photographs, upload them to a computer to see how they turned out, because the small screen on your camera probably might not give an accurate view. You will find it helpful to use software programs like Adobe Lightroom or Photoshop to organize your photos and edit them.

Retouch Your Images

Now is the time for post-production. Retouching your images is a crucial step that will elevate the quality of your product photos from average to being the best they can be. It’s more or less like completing the editing process, and eventually, giving your image that amazing and perfect look.

Optimize Your Photos

Sadly, the larger the image on your website, the slower the page load speed. Time is money. No shopper is willing to wait for an online store that isn’t loading fast. So, you must optimize your images to get the best quality possible, more so keep an eye on the page load speed. Finally, ensure you name your product photographs correctly and keywords that will help improve your search ranking.

Endnote

Alright, there you have it; a handful of tips to revamp your product photography and start enjoying the rewards. You don’t need to implement all these improvements at once. Creating consistent, high-quality product photographs takes time. Once you achieve the results you desire, you’ll be able to wield your product photography, not only to take beautiful photos but more importantly, create a visually appealing brand and successful ecommerce business.

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.


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There is no doubt that video marketing is one of the most recent additions to the promotion toolbox. You may still be sceptical. Is it worth considering using videos for promoting your ecommerce business? Do you have enough funds and materials to create and use video content in your marketing? The answer is straightforward: Yes, it’s worth it. Video is one of the most all-around and effective digital marketing tools out there. Here are some reasons why you need video marketing for your ecommerce or dropshipping business.

Boost Sales

Video marketing is a wonderful tool to increase sales and amplify your conversions. Research shows that the mean website conversion rate for those who use video is far greater than the rate of those who do not utilize video.

Video marketing can help enhance the understanding of the service or product. In that way, it increases the chances of you making a sale after clients watch a product video.

People Trust Videos

Even when you show potential customers an image gallery of your product or service from each angle, they tend to prefer videos more. When an individual looks at a photo or reads a description, they might be worried that the product or service will not be the same as the one advertised. But with video marketing, they will be able to see the product in all dimensions, and also look at how to properly use the product in real life. In that way, they will be more convinced to purchase the product.

It Can Communicate Emotions

The validity of an advertising campaign can be conveyed in several ways. A video can add passion and make the product more difficult to forget. It is possible to highlight the difference that, after a sale of a certain product, a buyer has more favorable emotions. If a stationary image can display emotions only through a decorated smile, sober facial expression, or distinct body positions, a video can convey several different emotional states more evidently and brightly.

It Can Present Your Ecommerce or Dropshipping Business

Most potential customers will have more trust in your online store if they have an idea of how your company works and lives. Therefore, video publications from corporate occasions, actual work in your office, behind-the-scenes of your products shipping procedure, all these visualizations can generate more trust from potential and current customers and help to create the compulsory positioning of your company.

Video Sharing

If people find your video interesting, many of them prefer to share it on social media and therefore expand your reach without additional budgeting on your part. Viral marketing is in this conduit of promotion. Lots of people find sharing videos more satisfying than almost any other digital property.

The Shift towards Mobile Devices

Mobile phones have been integrated into our modern lifestyle. Of all the videos that are being watched worldwide, 75% are on smartphones. Most persons are becoming more engrossed in their work and have less time, so the idea to carry the compatible version of a computer in your pocket is fascinating.

Virtually everything that we can do on a computer, is available on mobile phones, including watching online videos. The malleability of watching a video while on a bus to work, in a restaurant with friends, or the workplace after a meeting is difficult to resist.

Easier to Remember Than Text

Humans are optical creatures. We comprehend and remember information better from watching a video than reading a stationary text. Honestly, the gap between text and video is large. We all remember most of the information that we see in a video and only remember very little when reading it in a text.

No one is saying that you should totally disregard your text content and focus exclusively on videos because text still has some value. It’s more effective to combine your text-based content with videos.

Make Users Spend More Time on Your Site

Reports by some professional bodies have shown that people usually will stay longer on a website that contains a video in it. The mean time spent on pages with a video is 7 minutes and 21 seconds, while the average time spent on pages that do not contain a video is barely 2 minutes and 48 seconds.

A bigger time spent on your website doesn’t always convert into productive things. But, at least your bounce rate will reduce, and your website will have more integrity in the eyes of Google, making it more likely to increase your sales.

Endnote

You cannot deny that video marketing now is a crucial part of your marketing plan. It can create huge advantages from giving you a better ranking in Google, appealing to your potential customers to increasing your sales. While understanding the necessity of using video marketing is crucial, learning how to effectively use it is even more essential. Just try to make an exciting product video that you can display to your new and existing customers. You can ask help a dropshipping expert for help. Most importantly, make sure that your videos are engaging, compelling, and professional.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Building an ecommerce store goes beyond just posting pieces of stuff online and getting buyers to jump on it. There are millions of other ecommerce business out there that are probably selling the same products as you are. This is why you must create an online store that will always attract interested users regularly.

In this digital era, entrepreneurs are finding it hard to attract users to look at their products due to the fierce competition. The question we have to ask now is, “How do you build an ecommerce store that shoppers will love?” Let’s look at a few tips to make this happen.

Create an Eye-Catching Store

Your ecommerce store represents everything about your business and is what potential customers can use to judge you. Therefore, you need to create a store that is attractive and interesting enough to get shoppers to have a second look. This implies that you need to organize your store, starting from your website, the products and how you present them, and the prices. Get good product photography equipment for your products and see the magic that will happen afterward. The first impression is vital when it comes to ecommerce.

Establish a Solid Reputation before Brand Promotion

When it comes to business, brands are everything and will be your identity even when you are having products shortage or issues. Therefore, you need to concentrate more on improving your reputation because that is what will inculcate loyal customers that will keep coming back to you. This is where building trust can happen, and it should start from day 1. When you have built your brand, promoting it won’t be a problem.

Identify the Preference of your Target Customers

Each region around the globe varies when it comes to trends. This is also true when ecommerce is involved. It is only proper that you get a knowledge of the trends in the region that you which to sell your products. For instance, you cannot sell thin clothing to Eskimos, knowing fully well that they live in subzero temperatures. This would only make your business flop. Therefore, always look into the product preferences that are in sync with the trends of your target audience.

Work on Getting Good Reviews for your Products

A brand is very important and is what will keep your business on the lips of customers. Despite that, if you don’t work on providing quality products, your brand name cannot do anything to help you. Customers interact mostly with your products rather than your brand name and will make ratings on them through your website. This is what will attract more customers to check out the same product even with little effort from you. Encourage your customers to leave their ratings based on how they interact with your product.

Display Vital Details of Your Product

Certain information about your product is more important than others and will be what customers are after. When creating your ecommerce website, ensure that users get to view specific details about your product such as the prices, specifications, delivery, and discount prices. These are details that will persuade your customers to add them to the cart and make payments in due time. You have to understand that not every customer will have the patience of looking at your product picture without seeing the necessary details about them.

Registering on your Website Should not be Forced

If there’s one thing that shoppers hate the most, it’s the work of having to register on your website before they can access it. Having this process will make you lose a lot of good customers who may not have that patience. The only thing you may need to get from shoppers is their email addresses. This will enable you to contact them much later or give them updated information about your products and changes you made to your online store. The idea of creating an account with you can come much later when you have established a strong relationship with them.

Create Good Customer Support System

The majority of ecommerce systems have little to no customer service or support system. You need to ensure that there is a quick response to queries and complaints that customers make on your online stores. This is a trick that will make them come back to patronize you for more products. Research has proven that the majority of customers always quit an online store when their queries are not answered on time. Customer care service is one of the easiest ways through which you can get loyal customers. Get your customers the satisfaction they need and see them flooding back to you for more.

Discounts and Offers

It is a well-known fact that people love the word “free” and any other situation that will make them spend less. Discounts and offers are one of the best ways customers will love your ecommerce store unconditionally because, let’s be honest, we all like paying less for good products.

Endnote

There you have it! Above are some insightful tips to build an ecommerce store that shoppers will love. Rome wasn’t built in a day, they said, and the same can be applied to ecommerce businesses. Getting love from customers is a gradual process that will take time and dedication, but with the right skills, you can make that a reality.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Dropshipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.


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Digitalization and the development of the internet have made life in general much easier for people. This is why ecommerce in 2022 is one of the most thriving business models at the moment. The market is a developing one that can boast billions of ecommerce business owners and that can only mean that the competition is stiff. Increased competition can only mean that an online entrepreneur would have to set up themselves uniquely in other to stand out. This is where branding is very vital to any ecommerce business. Your brand represents everything about your business and is what your customer can relate to when they think about your online business. Let’s look at some branding ideas that will set you apart from this 2022.

Create a Proper Brand Name and Logo

The first step is to choose a good brand name for your online business. Your brand name is vital to your business since that is your identity. Just like eBay and Amazon, your brand name should be an image of what your ecommerce business is all about. When choosing a name, you have to keep it short and simple with short syllables that people can easily identify with. The next thing is for you to choose a logo that goes with the brand name. This design has to be unique and can be used to recognize your business at first glance. A proper brand name logo will send you on the way to growing a great following for your online business.

Locate your Target Audience

Identifying your target audience is a very good strategy for any business owner. In ecommerce target a particular audience that identifies with your products. This can do wonders for your brand even without much effort from you. For instance, a ladies’ clothing brand can always target an audience that is mostly women and whenever they think of clothes, they will automatically check out your brand. It works like magic.

List out Benefits for Choosing Your Brand

There are so many more brands out there that might offer the same services as you do. Then you have to ask yourself how you can stay ahead of the competition. This can easily be achieved by listing out your brand benefits. These are qualities that will convince your customers that you’re customer-friendly and have their interests at heart. Benefits can include qualities like discounts, bonuses, good customer service and so much more. They are all very important for your brand.

State the Visual Aesthetic for the Brand

For online brands, visuals are very important and they are what attracts the customers to take a look at what you have. No potential customer to your online business will imagine what your goods and services look like unless you show them. This is where you need to create nice visuals that will represent your brand. Get a good photograph and take nice snapshots of your products. Edit them with photo editing software to make them stand out. You can even ask customers for their product purchase photos. This uplifts your brand even more.

Share your Business/Company Story

Most customers are intrigued by company stories and how they began. These stories are what give your brand a personality that people can relate to. The story can start from the startup of the business, the progress down the years, the type of goods and services you provide, and the difference they have made to society. These stories should queue in with the company’s mission and vision and what they hope to achieve. This is a solid brand builder.

Create a Good Social Media Presence

Recent studies have proven that there are over 4 billion social media users around the globe. This means that you can get access to a wide range of potential customers for your e-commerce business anywhere in the world. This is why you should have a good social media presence that markets your brand. Tools like Google Ad, Facebook, and Instagram Ad are made for situations like this and will promote your brand faster than anything you can think of and will reach a wide customer audience faster.

Be Authentic With your Brand

Customers love to have the feeling that they can trust their sellers to make judgment calls on products they buy. This is not just a matter of ethics but that of trust and transparency. This will be very vital in building the right relationship between you and your customers. An authentic brand will never struggle to convince buyers to patronize them due to their trustworthy service. An added advantage is to establish proper communication with your customers and engage them on all your products.

Revolutionize Your Marketing Strategy with Current Standards

When marketing your brand, you need to be more flexible and adaptive to stay relevant. Your business planning can always be changed with the specifications and provisions of marketing tools available. This can come in the form of technological changes for digital marketing and changes in communication channels of advertising. Whichever one you choose, you need to strategize the best content that will be the best to show off your brand in an advanced way.

Endnote

Brand building is not an easy task but with the right skills, you can be sure to turn your online business into massive success in 2022. This is why the above-mentioned tips are very vital for brand development. Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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Having high-quality, beautiful product photography can make your ecommerce or dropshipping business stand out in 2022. Nice visuals tell a great story about any product that you have to sell especially when it comes to e-commerce. If you can be able to take great pictures of awesome products, you can instantly captivate the attention of online shoppers. Such stunning and high-quality images can be the fascinating difference between no sales at all and a conversion.

Creating perfect images of products may seem like an easy task but there are specifics that you may need to learn before becoming a master of your art. In this post, we will discuss some product photography skills that will upgrade your ecommerce business and take your online store to the next level.

Use Appropriate Lighting

Lighting is very important because it can easily highlight your product as well as its background. A great color can appear as something else if you fail to make use of proper lighting. A white background will look off white or grey when there are no lights to enhance it. You have options of studio lighting and natural lighting to choose from. The nature and purpose of your product will enable you to make a specific decision on which lighting you can use. Whichever one you decide, make the best out of it.

Place the Product Appropriately

Placing your product at the right angle and place can be an added advantage in product photography. Sometimes, it’s not every angle that will give your product a perfect output. This is why you need to take care to place your product at an angle that has a lighting advantage as well as proper aesthetics that customers will find hard to resist. You also need to consistently place them in the same place for the desired output.

Light Distribution

Lighting is good but the uniformity of lighting is another skill you need to consider when going for the perfect shot for that product. When there is uneven lighting, the product will come out badly even with the presence of light. Light sources would have to be considered in comparison to the product size for that to happen. The source has to be wider than the product creating soft light that enhances the outlook of the product.

Background Consideration

You have to acknowledge that good background helps to bring out the product properly but at the same time, the focus should be on the product and not the background. Therefore, you should make use of white background when snapping the product. The white background reflects brightly on the product, unlike the colored background that might overpower the product. Once this happens, the product image may not come out brightly as it should. This is why the white background is recommended for the background.

Use Appropriate Camera Angle

People often ignore this part just mostly because most photographers like to improvise but it’s very important in making awesome product photography. When taking photographs of products, you have to go for unique angles that will showcase the product features to the viewing pleasure of potential customers. You can try getting the product image from various angles and then enjoy having different shots from the various angles that amplify the product size, shape, and quality.

Drop Filters

What’s more, filters have seemed to be the trend nowadays as long as photography is concerned but that is not what a product image needs. When taking product photographs in 2022, you should try as much as possible not to use filters. Many customers may reject a product when they detect that the seller has tried to trick them by painting a false image of what it looks like. This can create trust issues that you may not have the opportunity to explain your way from. Take natural shots of the products ensuring that there is enough lighting to show their beauty. This creates beautiful and professional shots.

Take Basic Photo Editing Class

Editing may seem like a little task that is used to apply finishing to a product image but it can be important in bringing out the beauty of the product you’re shooting. Little edits will cover up for some of the shortcomings of the equipment that you’re using. Editing like saturation change, removing small flaws, brightness and the rest can make all the difference. The only downside of editing is that you can add too much and that can make the output to be overwhelming. You can learn some editing skills using apps like photoshop. This can set you out from most photographers in 2022.

Get Inspired from Known Brands

It is always good when you get inspired by other brands that have made it big using their photography. Take out some time and look at their product images and learn to improve yourself through the additional features that make them stand out. Modern product photographers are those that have learned the fundamentals of modern photography and in 2022, you can only aim to be the best. Color schemes can be really hard to choose since there are so many. All you need to do is to study top brand patterns and then create a unique one that suits the product and its brand better.

Endnote

There you have it! Above are some top product photography tips and tricks for 2022. Taking your product photos shot may be a daunting task and can present different challenges. Fortunately, you can make use of these insightful tips to improve the quality of product photography images you deliver for your dropshipping or ecommerce business.

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.


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Ecommerce is a constantly evolving industry. It’s a part of a digital world that hasn’t stopped changing since its inception. Not only that, but we use technologies that are growing more complex and useful every day to access the internet. Your ecommerce business and online store must keep up with all of these advancements to remain competitive. This post will provide the most updated and effective ecommerce strategies for achieving new entrepreneurs. Let’s get started!

Create a Positive First Impression

People only take less than a second to decide whether or not they like your site; this is crucial since you only get one chance to make a first impression. To acquire loyal customers, ecommerce companies must be as innovative as possible. The first step in improving the user experience is to invest in the outstanding possible site design.

Also, you can consider using a reputable ecommerce platform such as BigCommerce or Shopify for your store. These systems make creating a logical, clear framework for your online store simple. It’s also crucial to employ the proper popup templates at the right time to impress your customers. You shouldn’t, for example, flood new visitors with welcome popups. Allow them time to browse your site before displaying your deals and offers.

Keep Up With SEO

Engaging and valuable blog content will attract potential clients to your website. Search Engine Optimization (SEO) is the science of ensuring that your content appears at the top of a Google or Bing search for a related term. Because 90% of consumers never go past the first page of results, SEO strategies are vital. Here are some SEO tactics that can help you increase your inbound search traffic:

  • Provide high-value content and keep it fresh by optimizing your title, URL, and meta-description to hit the keywords that people are searching for on the internet.
  • Reduce the time it takes for your website to load, and register your website with Google and Bing’s webmaster tools for businesses.

Integrate Social Media into Your Business

The heart of your ecommerce brand should be social media. Social media platforms such as Facebook, Instagram, and Twitter can help you expand your brand’s awareness and consumer base as long as you put them to good use. Here are some pointers to help you create your brand on social media: Upload daily articles, post weekly live content weekly, engage on competitors’ posts, follow your competitors’ followers and use influencer marketing to your advantage.

Put Your Customers First

Customers are further away from an ecommerce firm, and it is not as accessible as a physical store. Your customers won’t be able to touch, feel, or try on your things before they buy them. While there is no solution for this problem, you can do a few things to compensate.

The fact that buying through a website is simply more convenient than going into a store should be your starting point. That, however, is insufficient. You must demonstrate that you value your clients. You could, for example, charge a fair price for all of your products or provide free shipping. Another method to demonstrate that you value your clients is to provide excellent customer service.

Make Use Of High Quality Product Photography

Gently, humans are primarily visual beings. Visuals are processed 60,000 times faster than words. Fill your landing page with graphic material to take advantage of this. And, fortunately, this is one of the most simple ecommerce ideas to implement. Continue to upload more images to your website.

Assure Users That Their Information Is Secure

Your ecommerce website isn’t complete until it has a mechanism to protect consumers’ personal information and data. You must also reassure customers that your site is secure, reliable, and equipped with the required privacy protections. You can help your customers relax by choosing a safe platform, keeping track of all of your orders, requesting strong passwords, performing a PCI Penetration test, and making use of an SSL certificate.

Make Your Website Mobile-friendly

Mobile optimization is one of the internet business tips we keep emphasizing. If you’re not creating your ecommerce business with mobile in mind, you’re irrelevant in today’s setting. Fortunately, checking whether your website appears as good on mobile devices as it is on desktops is simple. Google offers a free mobile-friendly test tool that displays your site’s appearance on a mobile device. It also recommends how you might improve your website.

When it comes to optimizing your site for the optimal user experience, consider the following:

  • What will your navigation look like on various devices?
  • Are the checkout, payment, and add-to-cart processes optimized for multiple screen sizes?
  • Is the quality of your images consistent across all screen sizes?
  • Is it possible to click on clickable elements?

Make A Call-To-Action Button and A Sign-Up Button

We can never underestimate the importance of Call-to-Action (CTA) buttons: they increase conversion rates and improve site usability. To be effective, CTA buttons must stand out from the rest of your website. You might consider button size, contrast colors, and placement. You can also use popups to draw clients’ attention to your call to action button.

Endnote

As a new entrepreneur, this article’s ecommerce tips can help you increase both user experience and conversion rates to make your e-commerce business successful. They recognize important customer touch-points that can make or break a deal.

Do you need help with your ecommerce business in 2022? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.


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Finding the right audience has been a big challenge for many ecommerce business owners. As a result of wrong audiences, a lot of business have dropped down or not been able to reach their potential. The need for knowing your target audience cannot be overemphasized; having the right target will bring great leads and the right fit to your ecommerce business.

Usually, knowing your target audience is like knowing your true friends. A person might have a lot of people they hang out with and take pictures with, but when things hit the rock, they have a particular person or group of persons they can always run to. This is just like knowing your target audience, similar techniques, and advantages.

In this article, we will bring you all the answers you need to find the right audience for your ecommerce business.

Who is a Target Audience?

A target audience is a category of people that a particular product advertisement is aimed at. Like you won’t advertise cigarettes to non-smokers, or big cars to students are the same way you shouldn’t promote goods to wrong customers who are completely uninterested.

As a business person, finding your target audience is great for business as it assists you in establishing mutual trust and understanding, and directing your products to them, hoping for sales at the end of the discussion.

7 Tips to Find the Right Target Audience for Your Ecommerce Business

Here are some tips to find the right target audience for your ecommerce business:

Know Your Goods

What are you selling? As a business person, you can’t be looking for customers when you are still yet to establish what you are selling. Knowing your goods is the first step to identifying your target audience.

Who Are the Targets?

Not just sex, try demographics — age, gender, ethnicity, location, income, etc. Identifying the demographics of potential customers gives every business owner the structure and value they need to continue with the business procedures. Knowing and understanding your audience is strategic to achieve a sale and more sales in ecommerce.

This is true because the ecommerce industry works entirely differently from physical shops. For one thing, customers do not interact with business owners in person the way they do online. You are sending your money out to a person you have never met and probably would never meet; a lot of conversation and personal research would be carried out by both parties.

Furthermore, ensure to target only people who will benefit from your goods and not just people with cash that will boost your sale.

Always Do Research

Knowledge is power, even in businesses. One of the core reasons for doing more research is to get to know and understand your target and their pain points. There are several ways to do research, and they are; Surveys, Online forums, and Competitor research.

Look Out For Surveys and Customer Feedback

A Lot of successful business owners confessed to having gotten strategic tips from customers. This is why today, it is common for every business to record customer feedback after a successful sale. Usually, the data that was generated from these surveys and feedback is used by business owners to decide on what segment to improve, take out, or leave.

Take Note of Your Promoters

The moment after identifying your audience, check out for promoters of your brand. Most customers, after using a product they purchased online, tend to promote that product through word of mouth, YouTube videos, etc. These are some of the things you should be taking note of for successful growth. Some businesses offer a referral bonus to such promoters to help bring in more prospective target audiences, and this has worked for so many years now.

Know Your Competitors

In as much as the successful sale of goods, it is always advisable for ecommerce businesses to look out for their competitors. It is strategic, as well as enlightening. By keeping track of your competitors, you would have a way of knowing what goods to improve on or if the competitor is rebranding your interests and selling to the public.

Re-evaluate Your Marketing Efforts

At this stage, every prospective ecommerce seller must have gotten a better idea of finding their target audience. The next step is to recheck your business plan and consider a lot of options. Would your target audience benefit from the product you sell? Would they appreciate its existence? How often can your customers come back to you? Answering these questions and more helps any prospective ecommerce seller develop an excellent strategy for the business.

Endnote

There you have it! Above are some insightful tips to find the right target audience for your ecommerce business. Every successful business sale was once a challenge for the owner. However, in today’s world, information is easily accessed, so business owners do not struggle as much as past owners did. That is why it is crucial to always carry out extensive research before venturing into ecommerce.

Do you need a reputable order fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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The modern business landscape is currently undergoing a digital revolution that the COVID-19 restrictions reinforce. The physical store business model is quickly being replaced by a virtual one even as businesses and service providers adapt to the changes. Thankfully, you can successfully run a business from your home if the current upheaval on the global business landscape affects you. A home-based business comes with a ton of benefits, but you need the right business idea. Here are some ideas that might help you arrive at the right home business.

Sell Products in Bulk From Your Home

You’d need some training on how to procure products in bulk to make this a viable business. The idea is to import products in bulk from their manufacturers at affordable prices, then retail them to customers. If you have a good mastery of how online stores work, you could opt to sell your products online.

Furthermore, if you happen to have enough space at home, then using a dedicated space in your home as a showroom, warehouse and sales point could work. What is crucial for you is to source the kind of products in high demand and work out the proper pricing to make them attractive to buyers.

Sell Homemade Products

There is an allure that handmade products have. These kinds of products make buyers feel that they are buying something unique. Selling homemade products allows you to make stuff better suited to people’s needs since you interact with them and know what works and what doesn’t. Plus, you can always scale whenever the need arises.

Start a Dropshipping Store

With dropshipping, you interact with a business partner(s) that produces, stores, and ships products for you. You only need to handle the marketing and customer service responsibilities. Starting a dropshipping store might require some due diligence on your: getting the right dropshipping supplier, sourcing the right products and handling fulfilment challenges, among other issues. However, once you have gotten the hang of it, the dropshipping business is one of the best ways to make money from the comfort of your home.

Start A Print-On-Demand Business

With the print on demand business, you get to sell a range of products, including blankets, pillows, shoes, books, and watches. It is a business model that requires you to get the right supplier and niche you want to serve. Once that is done, you can enjoy the flexibility that comes with printing stuff you like.

Provide Online Services

It is now possible to provide services without being physically present, all thanks to the internet. With the virtualization of the office space, companies now find it easier to contract the services of professionals on a freelance basis. So if you are good at graphic design, marketing or content writing, you might want to consider providing online services to interested parties. This business idea requires excellent planning and is often demanding, but it is a viable business once you have a skill that people want to learn.

Become An Online Tutor/Coach

Becoming an online tutor/coach is another great business that you could run from the comfort of your home. Similar to offering online services, you’d need to be a master in a particular area of expertise. The good thing is that there is always someone looking to learn something that you know. No matter how trivial it might seem to you.

Subjects that you tutor others about could be anything from mastering a language to knitting. Online tutoring is a low-investment business. All you need is some mastery of the subject, internet connectivity, time and the right tools.

Sell Product Based On Your Knowledge/Expertise

Did you know that you could sell you’re your expertise as a physical/digital product? If you don’t think that online tutoring/coaching is for you, you might want to try creating a product based on the knowledge or expertise you could have imparted to people online. Here are some examples of products that you could make off your expertise:

  • Online Courses
  • Designs
  • Digital templates
  • eBooks

There is also another line of products that you could explore: merchandise. You could sell merchandise (merch) that represents your brand or an idea you stand for. The trick with merchandise is that you’d need to create a community of sorts so people who buy this stuff will feel a sense of inclusion.

Acquire an Existing Ecommerce Business

If you don’t think that you are up for the task of building up an ecommerce business from scratch, you could buy one that is already functional. This way, you just walk in and start enjoying a business that is already in full swing.

Takeaway

There you have it! Above are some business ideas that let you work from home. You could easily make a ton of money from the comfort of your home once you can settle on a viable home business. We hope the ideas we describe in this article has provided some actionable insights for you.

Do you need help with your growing your ecommerce business? Contact us today at Fulfillman. We are a reputable service provider of Drop Shipping, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. By making use of our tested and trusted techniques, we can help make your online business a success. A fantastic experience awaits you.