ecommerce business

Studies proved that 75% of purchase decisions are derived from the emotion of customers. And so to make customers form such an emotional attachment, growing your brand is very important. Continue reading to unveil 9 branding ideas to grow your dropshipping or ecommerce business.

Define the Paradigm of Your Business

Most popular brand around the globe has picked a popular recognizable character to help remember their brand to their target audience. Therefore, choose a character that provides a close image of your business model as this strategy will define who you are and the way you’re willing to hold your brand name to the world. Hence it stays in their memory for a longer period of time and they identify it right away whenever they want to purchase products.

Create Unique Site And Brand Logo

Create an attractive and unique webpage design and logo for your business. Your branding efforts might go in vain if you have an unprofessional-looking site and logo designed for your business. Your logo and official website should be such that everyone who sees it remembers it. It doesn’t have to be complicated, as even the simplest of the logo can turn out to be a great one that may set you for unstoppable growth.

Create Engaging Videos

54% of the people prefer to watch video content from their favorite brands. There are ways you can visually attract your target audiences, but info-graphs and video materials top that list. So when you are setting a plan to grow your business, creating and circulating inventive videos about your products should be at the top of your list. This helps in your branding making the presence of your business felt among your target audiences.

Start Product-Based Blogging

Blogging is a great way to keep your target audiences updated & well-informed about your business updates. Create one to start writing blogs about your products regularly. Focus on including info-graphs and write problem-solving content related to your business. And soon you’ll see that such a way of regular blogging on your site will build lots of trust among your target audience attracting more potential customers to your store.

Make Your Presence Felt in Social Platforms

72% of people tend to purchase from the same brand that they follow on social platforms. Social platforms come with many ideas to help promote brands. It plays a big role in building & bridging a connection between brands and its customers as well. The value and return you get back from branding through social platforms is not something you should overlook.

Promote via Email Marketing & Banner Ads

When it comes to branding, many businesses tend to neglect the significance of what a right email marketing campaign can do. Along with email promotion and other advertising practices, the banner ad is also something you can use to brand your business. The Google ads platform can be a good choice to run banners or re-targeting ads all over the internet and in search engines. Banners ads should be run for a certain amount of time, only then will your business get enough exposure to grow.

Give Back To Reward Loyal Clients

Don’t forget to introduce some customer loyalty program for those devoted customers who stuck around with your store for a long time. Reward them with anything that would excite them, such as a gift voucher, exclusive discount coupon, free upgrade to premium membership services, etc. dedicated only to show your appreciation for their loyalty towards your brand. This is how your business will grow developing a dignified reputation.

Be Honest And Real

Your effort to grow your business won’t work if you are faking or being disloyal to your customers. Nowadays people read reviews, and take recommendations online. There is no shame in admitting the weaknesses of your business and assuring your potential customers that you’ll soon address them to overcome them. Such honesty brings complete transparency to the mind of customers resulting in them growing more faith in your brand.

Make A Plan To Stay Engaged

Understanding the mindset of your customers is a vital thing for any business domain. Find new ways to stay engaged with potential customers to understand their changing mindset every time. If you want your brand to stay in the mind of your target audience, you need to find several innovative ways to stay connected with them. This way, you stay connected and engaged with them forever.

Summary

These business branding ideas are more likely to work when you have concise plan to execute them. And I’m sure you have noted down all of them. Whatever you do, ensure to be inventive enough to turn these ideas into a rock-solid plan that can transform your branding and take your business to a whole new level.

Turn To Fulfillman for Your Branding Needs

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.

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Retention in dropshipping or e-commerce is your business’s ability to keep existing customers long-term. It’s very crucial as it cost less to retain an existing customer than to acquire a new one. Also, research has proven that 20% of customers produce 80% of sales. You can imagine how massive the gain would be if you increase your retention rate. Continue reading to know 7 tips to increase retention rate for your dropshipping/ e-commerce business.

Exceed Customers’ Expectations

These times, customer expectations are set at an all-time high. And the only way to retain them is to exceed or surpass their expectations. Therefore, carefully commit to what you can deliver to your customers. Don’t promise anything if you can’t accomplish it. Customers feel happy when they get more than what was expected. For instance, suppose your business policy states that a product will be dispatched in 5 working days, but it is shipped within 3 days. This means you have over-delivered what was promised. In this scenario, your customers will feel delighted, increasing the chance of repeat sales.

Offer Excellent Customer Service

96% of customers are ready to leave a brand for bad customer service. You surely don’t want to make such a mistake. Offering excellent customer service is another way to increase retention. Meanwhile, how do you ensure your customers stick to your brand? Start by proactively listening to your customers, clearing their doubts, and resolving any issue at the earliest. Interaction with your customers shouldn’t feel like robotic talk. Add human touch to the conversation. You can do this by assigning a separate team consisting of professional customer representatives. Ensure to train them in understanding the customer’s needs and offering personalized solutions.

Resolve Your Customers’ Queries Quickly

90% of customers rate an immediate response as very important when they have a customer service question. The speed of the response plays a huge role in determining the customers’ experience. And the quicker you are to resolving your customers’ issues, the more satisfied your customers will be. Implementing live chat software is one of the best ways you can use to address your customer complaints 24/7. By reducing wait times, you can improve customer experience, which will help you increase your retention rate.

Utilize Social Media

Above 58.4% of people use social media across the globe. That equates to more than half of the world. Many times, customers will probably not contact you by email or over the phone. Instead, they might use social media to reach out to your brand. They may view your social media profile, ask questions, and leave a review or comment. So, it becomes vital to engage your audience over different social media platforms. Responding will show customers that you care about them, which will ultimately improve their experience with your brand and increase your retention rate.

Look For Ongoing Relationship Opportunities

Seek opportunities to provide lasting value to your customers. For instance, if you sell mechanical equipment, offer a service program or a free annual check-up on all purchases. By doing that, you are turning a one-time transaction into an ongoing service-based relationship. This will help you increase your retention rate and ensure you remain a vendor of choice.

Design a Customer Loyalty Program

A customer loyalty program reward customers for their continuous support. It works on a simple principle. The more customers shop from your brand, the more rewards they get. Offering incentives to your loyal customers will make them feel valued and help you increase your retention rate. You can reward your customers by providing them with free brand merchandise, free shipping, discount coupons, gift vouchers, etc. You can likewise design various contests like giveaways to attract your customers. These types of programs will foster an emotional connection with customers and motivate them to purchase again from you.

Be Transparent

If you have technical issues in your delivery system, try communicating them with your customers. Or else, customers may get annoyed while waiting for their products to arrive and move to your competitors. If you don’t provide complete information about a product, it may seem like you are hiding something. Therefore, try to offer comprehensive details about the product or services you provide to become a reliable seller in your customers’ eyes. Not only will you foster a culture of trust but also increase retention.

Endnote

While it may take some effort, increasing customer retention is important for any dropshipping or e-commerce business that wants to thrive. An increase in retention rate signals satisfaction with your products and services and position you for growth. The tips discussed are virtually for any type of business. Utilizing them will build you a loyal and satisfied customer base that will sustain your business for many years to come.

Let us Move Your Dropshipping Business to the Next Level

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We can offer you everything you need to create high demand around your dropshipping products. An amazing experience awaits you.

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There are many fantastic ways to invest in your dropshipping or ecommerce business. And more new and different opportunities are available every year. If you haven’t considered investing in your business, this article will help you to get started and the key factors to consider when choosing which niche to invest in. Continue reading to discover how to invest in your dropshipping or ecommerce business.

Find Deals Worth Pursuing for Your Dropshipping Or Ecommerce Business

The first step to investing in your business is finding a deal worth pursuing. There are a few ways to go about finding an investment opportunity. Firstly, consider any business owner in your network of family and friends. It might be a good opportunity if anyone you know has a solid pre-existing dropshipping niche.

Furthermore, you can network with other investors, search for information about startups, and check publications for information about local companies. Social media is a great place to network and find potential business opportunities.

Optimize And Market Your Dropshipping Or Ecommerce Business

Investing in your dropshipping or ecommerce business requires you to promote and sell your products. Good marketing and customer acquisition strategies are important for you to have a successful business. You can start with search engine optimization (SEO), blogging, email marketing, social media marketing, etc.

Perform Diligence On Market Opportunity and Business Strategy

Once you’ve found a profitable niche, you must perform due diligence to try and ensure as much as possible that the venture will be an asset to you. First, look at the niche and strategy and assess for yourself the potential risk. You’ll also want to look at the current state of the business, financial projections, market opportunity and industry, and anything else pertinent to the business niche before offering to finance. You’re risking your own money, so you want to be as sure as you can about the ability of your business to grow and profit.

Understand How Your Business Is Funded

Another vital factor to assess when you want to invest in your dropshipping or ecommerce business is how it is currently funded and where the business stands in terms of assets, funds, and debt. Many business funding avenues are available, such as Small Business Administration Loans (SBA Loans), debt and equity investments, venture capitalists, and so on. Funding could be acquired through banks, credit unions, and even business credit cards. If you’re a potential equity investor, you should understand other funding options open to you, those the business has already utilized, and the status and results of that funding.

Create Your Website

How else do you want to invest in your business if you don’t have your own dropshipping or ecommerce business website? Having your website means you have more control over your store’s appearance, content, and user experience. Therefore, when you invest, not only will you have stronger branding, but you’ll also be getting higher profit margins.

Get Your Finances In Order

One common mistake dropshippers make when investing in a dropshipping or ecommerce business is blending their personal and business finances. This confuses, makes accounting more difficult, can lead to the personal assumptions of business liabilities, and is a big red flag if you’re ever audited. You should keep your business and personal finances separate as much as possible. The best and easiest way to do that is by opening up new accounts in your business’s name.

Do A Market Analysis

To invest in your dropshipping or ecommerce business, you need to conduct market research to assess the industry you are entering. The market analysis should solely focus on the main competitors and target audiences. It is important to research your market before creating your dropshipping or ecommerce store. This will allow you to easily choose a different niche if the results don’t look promising.

Test Products To Gauge Interest In Them

To invest in your business, test new products to see if customers have an appetite for them. This is easy to do and doesn’t cost you much more than the time to update your store and announce a new product. Testing new products helps you to sell more products to customers who trust your brand. It’s simple and cost-effective to do and should be part of your ongoing business development.

Wrapping Up – Take Your Dropshipping Or Ecommerce Business to the Next Level

Ultimately, it’s up to you to make the soundest financial decisions for your business. A dropshipping business is a great low-cost and low-risk way to start selling online. With the rise in third-party apps and marketing automation tools, it is no longer a struggle to run your business online. This article has demystified how you can invest in your dropshipping or ecommerce business. Hopefully, this inspires you to create a pathway to success and financial freedom, so you can live the life you’ve always dreamed of.

Need Help with Dropshipping or Ecommerce Business? Call Fulfillman Today!

Do you need a reliable dropshipping company for your ecommerce business? Contact us today at Fulfillman. We specialize in providing excellent and top-class Dropshipping services, Warehouse fulfillment, China Sourcing, Third Party Logistics, Crowdfunding Fulfillment, Video Marketing Service, and more. Our trusted team will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that give 100% customer satisfaction. A fantastic experience awaits you.

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Do you want to boost your holiday sales? When running a dropshipping or ecommerce business, it is important to take advantage of every shopping season. However, boosting holiday sales for your online store isn’t something you can do overnight. You require a thorough and robust strategy to do that. Continue reading to know some important tips to boost sales this holiday season.

Optimize Your Website Speed

The quicker your website loads, the happier your customers will be. And just like a 100m race, every second counts. This is true during the holiday season when people are doing last-minute shopping. Tensions are high, and there is a lot of virtual window shopping. Every second you can reduce, the wait time increases conversions by 17%.

Optimize Your Mobile Experience

According to the latest research, there is a 50% chance that you and your customers are reading this article on a mobile device. Why does that matter? There are two golden rules regarding the mobile experience you want to offer customers.

To do that, investing in a mobile-friendly website and design is a top priority for any business owner with an ecommerce or dropshipping store. Forcing customers to zoom in to see a product image or text or scrolling horizontally isn’t quite acceptable, as are forms that take too long to complete.

Offer Free Shipping and Returns

Free shipping may not be free for your business. But it has enormous power over your customers’ decision to shop from you thereby boosting your sales. According to research by Shopify, which currently accounts for 11% of the global ecommerce market, 75% of global shoppers are influenced by the promise of free shipping.

Create Holiday Bundle Products

Product bundles are a carefully thought-out strategy that can feel like a win-win for business owners. It can maximize sales for you, and present an irresistible offer to the consumer. Product bundling also works great with other techniques, like the sense of urgency, to encourage consumers to act faster. Add to that the fact that it can also help you reduce inventory waste, and you have some pretty compelling reasons why they are worth trying.

Create Unique And Themed Landing Pages

75% of customers judge a business’s credibility based on its page. When paired with the 15-second rule, it means you have a small window of opportunity to evoke trust from visitors. A well-designed landing page is the backbone of any product launch.

What’s more, the holiday season presents the most joyous opportunity to stand out from the competition and get creative with holiday-themed products, services, and visuals to support your special deals. Remember that even minor tweaks to the design, headlines, or visuals of your website page can affect conversions.

Run Referral Discounts

Referral marketing has always been a successful strategy. And it works well during the holidays. Encourage your customers to refer your products to other people (their friends, relatives, etc.) by offering a discount. You’ll be surprised at how much sales you’ll make!

Use Cross-Selling And Upselling To Increase Buying

Upselling is when you offer customers to buy something that’s at least a little better than what they initially intended to buy. And cross-selling is when you suggest a complementary product or service that has added value for the consumer but does not need to be related to the first one. You’ve probably heard before that acquiring new customer is more expensive than keeping current ones. This is why cross-selling and upselling offer a great sales-boosting option.

Prepare Customer Service Ahead Of Time

A lot of different marketing strategies and ways of using technology to gain an advantage have been discussed. But one thing you shouldn’t forget is the power of human interaction, even when most of it happens online. With the holiday season putting pressure on customer service and people eager to complete their shopping quickly, being proactive is key to a smooth customer experience. This means having enough staff to handle increased demand and setting clear guidelines for returns and exchanges.

Over to You

Holidays make people passionate. They purchase things without even thinking too much. You just need to encase this opportunity to make more profit and boost holiday sales. Validating demand will help you understand what customers want. Once you have clear information, prepare your website. Remember that a crucial part of your holiday success is ensuring that your website is secure.

If your website fails, the efforts of your design, copy, and marketing won’t matter. Therefore, your online store must be backed by reliable hosting and customer support. And these 8 tips that you’ve read above can surely help you out and increase holiday sales at your store if you use them properly. Good luck with a happy and increasing holiday sales!

Need Help with Your Business this Holiday Season? Call Us Today!

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.

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An ecommerce or dropshipping business is a business that can reach the rest of the world by leveraging the unlimited power of the internet. It can open doors to a completely new segment of marketing and promote your products at a minimum cost. Just like any business, you must first understand who your market or target audience are, and how your business will attract them. According to data from the U.S. Bureau of Labor Statistics, 25% of new businesses make it to 15 years or more. If you want to be among that 25%, pay attention to these ten tips. Continue reading to discover 10 essential tips to creating a successful ecommerce or dropshipping business.

Get Organize

To achieve success in your business, you need to be organized. It will help you complete tasks and stay on top of getting things done. An excellent way to be organized is to create a to-do list each day. As you complete each task, tick it off your list. This will ensure that you’re not forgetting anything and completing all the tasks that are essential to the success of your business.

Keep Detailed Records

To create successful ecommerce or dropshipping businesses, you must keep detailed records. By having records that are constantly uploaded and backed up, a business no longer has to worry about losing its data. Doing so will allow you to know where the business stands financially and what potential challenges you could be facing. Then, you’ll be able to create strategies to overcome those challenges

Analyze Your Competition

How you analyze competition will vary between sectors. To be successful in your business, you should study and learn from your competitors. After all, they may be doing something right that you can implement in your business to make more sales.

Be Creative in Your Dropshipping Business

Be on the lookout for ways to improve your business and make it stand out from the competition. Understand that you don’t know everything and be open to new ideas and different approaches to your business. You could start with your photo photographs and video ads. That way, you’ll attract more customers to your store, and you’ll see your business on a success boat.

Leverage on Social Media

Another tip to create a successful ecommerce or dropshipping business is to have an active account on all of the major social media platforms. This allows you to better market your business and interacts with far more potential customers. When your business has an account that you update regularly on these platforms, people can find your business more easily and are more likely to share your business with their friends. You’ll also create a more engaging experience for your audience, helping them feel more connected to your brand and cultivating trust.

Stay Focused in Your Dropshipping Business

The saying “Rome wasn’t built in a day” applies here. Opening a business doesn’t mean you’re going to immediately start making money. It takes time to let people know who you are truly. So, stay focused on achieving your short-term goals. With time, you’ll start seeing positive results. However, if the business is not turning a profit after some time, it’s worth looking into if there are issues with the product or service, if the market still exists, and other possible issues that might slow or halt a business’s growth.

Create Compelling Offers

A successful dropshipping business can be judged by how much sales it makes. One great way to achieve that is by creating compelling offers. Think of ways to make buying from you and building a relationship with you even more enticing. This could mean offering a significant discount on your visitor’s first purchase, creating giveaways on special occasions, and so on. Making offers that are difficult to ignore gives you a better chance at getting more sales.

Provide Great Customer Service

People who are successful in their businesses provide great customer service. If you provide better service for your customers, they’ll be more inclined to come to you the moment they need something instead of going to your competition. In today’s hyper-competitive business environment, often, the differentiating factor between successful and unsuccessful businesses is the level of service that the business provides. A savvy business owner would be wise to follow this tip.

Be Consistent in Your Dropshipping Business

Consistency is a key component to creating success in any business. You have to keep doing what is necessary to be successful at your business. This will create long-term positive habits that will help you make money in the long run.

The Bottom Line

These insightful tips will put you on the right footing when it comes to creating a successful ecommerce or dropshipping business. Remember, put relationships with other professionals first. Prioritize effective marketing, decide on goals ahead of time, and run metrics to test what you’re doing and if it’s s working out or not. Be open open-minded to others, leverage your opportunities and plug them into resources to achieve the dream you desire for your business.

Do you need a reputable order fulfillment services company for your ecommerce or dropshipping business? Contact us today at Fulfillman. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.

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“How do I increase the profit margin of my business?” This is one question ecommerce business owners and dropshippers mostly ask themselves because it’s one great way to measure the success or fall of their business. Naturally and actually, you would hope for a successful business. Continue reading to unveil some amazing tested and trusted ways to increase the profit margin for your ecommerce and dropshipping business.

Focus On a Profitable Niche

Products like smartphones, gadgets, and fashion wear are always in hot demand. This means you’re going to face significant competition when trying to serve these niches. To increase your profit margin, instead of targeting over-saturated niches, find a profitable sub-niche with a customer base whose needs are largely going unmet. You should focus on satisfying a small but evident customer base to gain an upper hand in that sector. The less competition you face, the better your profit margins will be.

Retain Your Customers

Getting new customers is more expensive than retaining existing customers. Customer retention is the ability of a business to keep customers on board over time that can also help increase its profit margins. So, consider looking at your existing customer base, if you want to generate more revenue. You can start by creating a blissful business relationship. Ensure that your customer service provides top-notch customer support. Show them that they’re getting serious mileage out of your offering. Ask for their feedback and act on it.

Upsell Your Products

One of the most potent ways to increase your profit margins is upselling your products. You can offer premium counterparts or add-ons to your existing products to increase the average basket value. You can upsell to your customers before purchase, while a purchase is being made, and after a purchase has been made. The amazing trick to upselling successfully is to understand your customers’ needs and make a pleasurable shopping experience for them. You can do this by comparing products to highlight the value of your premium offerings, and reward customers who spend more at your store.

Cross-Sell Your Products

In addition to upselling, it’s advisable that you subtly suggest related alternatives or complementary products that would meet each customer’s needs based on what they initially chose to buy. This is known as cross-selling in the ecommerce or dropshipping industry. Research suggests that you can boost your revenues by around 10-30% using this amazing strategy. More so, it doesn’t require you to find new customers to increase your profit margins.

Update Your Product Catalogue

There could be some products in your product catalogue that could be updated or replaced with products that offer better quality and value. One great way to increase your profit margin is to remove products difficult and costly to ship, frequently returned, refunded, or stereotyped by negative feedback and reviews. Replace them with strategically selected alternatives that will keep your customers coming back and ultimately boost your profits.

Negotiate Prices with Suppliers

A successful entrepreneur doesn’t make customers pay a premium for a product. Rather, it’s the one that can force suppliers to reduce prices, thus increasing the profit margin without increasing the cost. Meanwhile, on one hand, you avoid upsetting your customers by lifting prices, and on the other hand, you make more sales.

Increase Your Prices

If you feel your prices are a little low, increasing the prices of your products is an easy way to increase your margins. Correctly calculating your mark-up without overcharging or undercharging is key and can ensure you make as much profit as possible. If you set your prices according to market demand and the standards for ecommerce or dropshipping products, your customers will perceive your products as being more valuable, and many of them will be happy to pay more.

Leverage on Social Marketing

Chances are that your business already has a digital presence. However, you should stretch your budget further and gain valuable exposure by marketing your products across multiple social media platforms. Sites like LinkedIn, Instagram, Facebook, etc. are free to use for marketing purposes and provide excellent exposure of your store to a global audience.

Final Thoughts

At least 80% of entrepreneurs have to deal with tight profit margins at one point or the other. And the goal of every business venture is to make a profit and have a decent profit margin. The ecommerce and dropshipping business model is no exception. It’s important to understand that competing for above-average profit margins should be your objective. You need to find ways to make a consistent profit to succeed. Use these intelligent strategies mentioned above to increase your profit margin and maximize the success of your business.

Do you need a reliable drop shipping company for your ecommerce business? Contact us today at Fulfillman. We specialize in providing excellent and top-class Dropshipping services, Warehouse fulfillment, China Sourcing, Third Party Logistics, Crowdfunding Fulfillment, Video Marketing Service, and more. Our trusted team will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that give 100% customer satisfaction. A fantastic experience awaits you.

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Finding a profitable niche is the most important criterion that goes into building a successful dropshipping business or ecommerce business. But, do you know that 42% of online businesses fail because they couldn’t find and select a profitable niche?

Choosing a profitable dropshipping niche can be tricky, but at the same time rewarding. You need to find and select an area of expertise to help focus your business and attract the right customers. Unfortunately, if you are among the 42 % who don’t know the exact process of finding a profitable niche, you can take a sigh of relief. In this article, we’re be discussing amazing tips to select a profitable niche for your ecommerce or dropshipping business that will give you multiple monetization opportunities.

Follow Your Passionate Niche

If you penetrate the niche you’re passionate about, then it won’t be difficult for you to sweep great profits from this market. Also, following your passionate niche would help you know the communities and groups where these topics are discussed. This will assist you to know where you can easily place your product at the right time to make it a profitable one for you.

Check the Value of the Niche Market

Before jumping into any niche, you must have a clear idea about its worth. This idea will help you in the decision-making process as to whether to venture into it or not. For example, entering into the Anti-aging Devices niche that will be USD 43.331 billion by 2026 at a CAGR of 8.6% will give you more confidence rather than a niche with zero data.

Research and Evaluate Past & Current Trends

Another amazing tip to select a profitable niche is to search the niche on sites like Google Trends, eBay, Aliexpress.com, etc., and analyze the trends. The process is very simple. For Google Trends, just go to Google Trends and type your niche. That’s all! Meanwhile, the key factor you should be looking out for is the stability of the niche. It should neither be seasonal nor a fad.

Make use of Amazon’s Help

Amazon is the world’s biggest retailer and they sell pretty much everything under the sky. That has made it one of the best places to find profitable niches and the products that are “red hot”. Amazon is especially great to assist you to find a super niche and the products that sell best. There’s no way you can’t find a profitable niche on Amazon, or at least have a good brainstorming session browsing the site. Amazon’s “Best Sellers” page is updated hourly making it a solid resource for profitable niche selection.

Find Ample Products to Promote & Sell

“Are there enough products to sell online?” You must be looking for a yes answer. To get product ideas you can brainstorm from multiple platforms such as Amazon’s bestseller page. Just do this page and break into your niche and sub-niches to see what good products are there to sell in your niche that can be easily promoted.

Check Reviews

If you are willing to finalize on any niche, you must have a clear answer to this question “are my audience willing to pay?” The answer should be “YES” only. These reviews will give you a clue as to whether customers are in love with a product. Once they are in love with a product, boom. This means that that niche is profitable. Don’t sleep on it!

Analyze the Competition from Existing Websites

Check if there are websites on search engines against a search query. This activity will help you to analyze any niche quickly. Analyze your competitor’s websites and look for the opportunities that they’ve missed. Also, you create content or offer products that give extra value to your customers than your competitors. Just go through the content of your competitors, take inspiration, and provide additional value, simple! Then, whatever niche you might have chosen will be profitable.

See Online Advertisement of Niche Market

The best to measure a profitable niche is to see if companies are willing to invest in their advertisements. While doing your research, if you find websites advertising for search queries, this could be a sign of a profitable niche.

Establish Strong Affinity/Association with Your Target Audience

Strong affinity/association with your target audience leads to more fruitful results in terms of income. Facebook Audience Insights is a great product research tool that can help you find niche markets and trends. Using Facebook Audience Insights, you can quickly get an idea of strong affinity niches. If the answer is “yes” to almost 85% -95% of your questions, then you can sit back and relax, grab a cup of coffee and start working on that niche!

Conclusion

With these tips in mind, you will be able to select a niche that you understand completely. When you begin your ecommerce or dropshipping business, the most important part is, knowing the cards-understanding the product, the market, and how you use your niche’s strengths and weaknesses to your benefit. Once you have those taken care of, the rest of the game is easy. Best of luck!

Do you need a reliable dropshipping company for your business? Contact us today at Fulfillman. We specialize in providing excellent and top class Dropshipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.

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Video marketing is one of the most powerful, influential, and effective means of marketing your products and services. According to a recent survey, about 84% of potential customers are convinced to buy a product after watching an interesting video. But, what makes a great video? You need to include some spicy ingredients in your videos before marketing, to become successful at it. Continue reading to discover some top secrets of super-successful video marketing that will put your dropshipping business or ecommerce business on the path to success.

Upload Interesting Thumbnails

A thumbnail is the first thing that viewers see before clicking your video and should provide them with a brief introduction to what’s coming up. Thumbnails are the best way to grab someone’s attention before your video starts playing. So if you want prospects to get excited about watching, then upload some attractive thumbnails.

A Successful Video Depends On A Good Story

To be super-successful in video marketing, you need to inject storytelling into your videos. As humans, we are wired to crave a story. A story ticks all of the boxes inherent in great marketing. A video with a good story grabs more attention, engagement, and sells than a video that just tries to push a product directly. A video content expressing values like knowledge, information, and concepts attracts more viewers as opposed to promotional videos talking about a product or service directly.

Get Your Logistics in Order

Video marketing is fun once you leverage creativity alongside it. To see the value in the time and effort you’ve invested in it, it’s crucial to set a foundation for success. Define the goals of your video marketing endeavor, outline your video marketing budget, your unique value proposition, and basics like where your video will be hosted and shared. That way, you’ll get a glimpse of being super successful in video marketing.

Know Your Audience, and Speak To Them

It’s no new thing, that people have different interests and preferences, which means you’ll need to tailor your message accordingly. One of the best practices of super-successful video marketing is to know your selected audience and speak to them in a relevant tone. Be sure to deliver a speech through an engaging perspective so as not to let them down!

Grab Your Viewer’s Attention At The Beginning

To be super-successful in video marketing, your videos need a hook. The first few seconds of a video whether a viewer keeps watching or not. 5% of videos keep viewers watching until the relatively end, the average video only retains 37% of viewers from start to finish. So, it’s important to hook viewers in at the beginning of your videos. Intrigue them by showing them a surprising fact or posing a tricky question. Just be creative enough to grab the attention of your audience at the beginning of your videos.

Make Your Videos Mobile-Friendly

According to experts at Facebook, people are 1.5 times more likely to watch a video on a smartphone than on a . With people switching to mobile browsing extensively, videos that are compatible with smartphones and are downloadable on mobiles do better business. It’s a mobile world. Capitalize on this trend by adopting video formats and live video stories popularized by platforms like Instagram and Facebook. This will also help you be successful at video marketing.

Always Optimize For Search

A successful video used for marketing is well optimized for search. Your videos should have a title with the most searched or relevant keywords, tags, and descriptions. As video becomes a more popular web traffic driver, you’ll want to keep up by optimizing your videos. Consider your goals when choosing a hosting platform. Then continue to boost your optimization potential by doing things like adding a video transcript, creating an engaging thumbnail image, and paying attention to the keywords in your video headlines and descriptions.

Collaboration With Brand Ambassadors And Influencers

Peer recommendations over company advertisements are trusted by 90% of people. More than any brand or product claiming itself to be good, what works better is a trusted influencer of the product, service, or brand. 49% of people take recommendations from influencers when purchasing anything. Therefore, collaboration with brand ambassadors and influencers in your niche to increase the reach of your video content will propel you for successful video marketing.

Final Thoughts

In a business world full of, you need to create something extraordinary for your brand or business to outshine others. Following these top 8 secrets of super-successful video marketing for different marketing platforms, you’ll have no problem getting a large customer base that is hungry for what you offer, and ultimately achieve massive success with your business.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.

ePacket delivery is one of the most popular, amazing shipping methods offered by merchants from China and Hong Kong, on top ecommerce and dropshipping websites like eBay, AliExpress, Fulfillman, and JD.com. However, the ePacket shipment is not limited to just these. For good reason, it’s one of the best options for international shipping.

Furthermore, ePacket delivery started as a quick and low-cost shipping solution for conventional and dropshipping companies shipping items to over 40 countries. Those countries that have access to ePacket delivery such as the United States, United Kingdom, Saudi Arabia, Hong Kong, etc. are constantly growing. This is not surprising considering the huge benefits of using ePacket delivery. Continue reading to discover 7 amazing benefits of using ePacket delivery.

Quick Delivery

Every potential customer wants their package to get to them as fast as possible. Previously, products purchased from China were shipped by sea, making a delivery take over two months. Now, unlike other standard methods that take several months, ePacket delivery ensures that most orders are delivered within 3 to 4 weeks. With ePacket delivery, you rest assured that your packages arrive sooner; it helps maintain your business’ positive relationship with your customers, both new and returning.

Pocket-Friendly

International shipping is extremely costly. If you want to ship from one country to another, you might pay $50 to $100 to get it delivered. No one wants to pay that, especially when the product costs lower than the delivery fees. ePacket delivery significantly reduces these costs so that customers aren’t slammed with a high delivery fee. It has lower shipping rates, so you can price your products more competitively.

Door-to-door ePacket Tracking

One of the benefits of using ePacket delivery is its tracking facility through official websites like USPS, EMS, China Post, or 17track.net. It can be worrisome to keep track of all your parcels, especially when shipping a large number of products at once. Customs, foreign postal services, and other barriers might hinder the tracking of any single product, let alone a large amount. But with ePacket tracking information, you can know the location of your delivery. It prevents any concerns regarding scams, if say, a package isn’t delivered within the given time frame.

Free Returns On Any Undeliverable Products

Another amazing benefit of using ePacket delivery is the sense of security of customers from knowing that any undeliverable product is returned, without any additional cost. This helps maintain trust between merchants and customers, as the online merchants will be able to provide refunds also on any packages that were not successfully delivered to customers.

Postal Customs Payment

If any of your products go through customs or are required to pay extra taxes, the recipient of that delivery is responsible for the payments. Although this might not happen on all of your products, you won’t be required to pay any unexpected fees after your products from China are delivered.

More Sales and Profits

You’re not going to be able to compete in terms of shipping times compared to large marketplaces like Amazon. However many people realize that some products only come from China. Many customers probably know that a merchant that offers ePacket delivery is going to deliver their package much faster. Therefore, you should see higher conversions if you are selling products from China by using ePacket. Customers want instant gratification so, reducing shipping times will only help you to make more sales and more profits.

Satisfactory

Most people like online shopping and that is why e-commerce businesses are booming. Imagine if you had the possibility of receiving the goods you bought online within a few days, and with the lowest delivery cost. Sounds like a “mission impossible”, right? Well, with ePacket, these services are possible. They are almost always faster compared to other international shipping options, their shipping costs are much lower, and you would be able to make your customers happier by providing them options for interesting products they can’t buy elsewhere.

Endnote

You may have been hearing, or may not have heard about these ePacket delivery options in the recent past. Hopefully, this article has allowed you to know about it, learn more about it, and understand if ePacket would be beneficial for your online business or not. ePacket delivery has consistently integrated customers globally. It has offered convenient, reliable, and efficient delivery for more than 10 years. Now that you are well-informed of the 7 amazing benefits of using ePacket delivery, the choice is yours to use it!

For more information about us or if you will like to know more about the products and services we provide, give us a call today at Fulfillman. We provide a wide range of services including Drop Shipping services, China sourcing, Warehouse fulfillment, Third Party Logistics, Product Photography, and many more. Our trusted professional team will be on ground to speak with you and discuss your available options. With us, you are certain to get quality and excellent services that give 100% customer satisfaction.

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According to studies by Justuno, 93% of shoppers consider visual appearance the major factor in their purchasing decisions. If you’re running an ecommerce or dropshipping business, you already know how amazing your products are, but until a shopper has your product in hand, all they have to rely on are the images on your website. Having amazing product photography and quality images can influence the buying decisions of online shoppers. Therefore, you must build an online store that catches their attention and keeps them intrigued. The best way to do this is through amazing product photographs, which is the key to sales. Continue reading to discover some of the amazing product photography tips to instantly improve your images.

Set Up Your Background

Choosing the right background not only keeps the focus on the product you are snapping; it also helps to simplify the editing process, when it’s time for post-production. Try to use a light or white background, it makes it easy to remove unwanted objects and retouch images.

Set Up Your Product

The time to bring your product to light comes to play after choosing the right background. Although, this sounds simple and easy, setting up your product might take a few tries to get the angles, lighting, and position correctly.

Frame Your products

Shooting a product all by itself makes it boring. Ensure you place your products in a frame that helps convey the story. It could be people, flowers, trees, nature, or other different objects. This will create an atmosphere that makes your photos much more interesting.

Use and Adjust Your Light Source

One of the most essential elements in capturing an amazing product photograph is having perfect lighting. Without lighting, neither the product nor the background will appear the way it looks to you in person. A light source shows as many details as possible by getting rid of all the shadows in the image. It also creates some nice reflections to help potential customers see the details in your products.

Set Your Camera Aperture Low

When it comes to showing off products, a lower aperture (a high f/stop) has a lot of benefits. It helps to capture all the details of your product in your shots, and that’s the whole purpose of product photography.

Use a Tripod

To prevent your images from getting blurred due to shaky hands while shooting, use a tripod. Tripods are stands that stabilize your camera. This will make a huge difference in the clarity and quality of your product photographs. Luckily, you can get it for as low as $20 on Amazon, and it will last you for many years.

Take Multiple Shots From Different Angles

It’s time to set your product photography in action. Taking multiple shots from a variety of angles, distances, and positions will show your customers what your product looks like. Additionally, it will give you options when it’s time to edit the images. The beauty of product photography is that you have the chance to take multiple shots and strategically choose the best one.

Edit Your Images

Editing is a skill that can make a significant impact on the quality of your product photos. Once you notice you’ve taken enough photographs, upload them to a computer to see how they turned out, because the small screen on your camera probably might not give an accurate view. You will find it helpful to use software programs like Adobe Lightroom or Photoshop to organize your photos and edit them.

Retouch Your Images

Now is the time for post-production. Retouching your images is a crucial step that will elevate the quality of your product photos from average to being the best they can be. It’s more or less like completing the editing process, and eventually, giving your image that amazing and perfect look.

Optimize Your Photos

Sadly, the larger the image on your website, the slower the page load speed. Time is money. No shopper is willing to wait for an online store that isn’t loading fast. So, you must optimize your images to get the best quality possible, more so keep an eye on the page load speed. Finally, ensure you name your product photographs correctly and keywords that will help improve your search ranking.

Endnote

Alright, there you have it; a handful of tips to revamp your product photography and start enjoying the rewards. You don’t need to implement all these improvements at once. Creating consistent, high-quality product photographs takes time. Once you achieve the results you desire, you’ll be able to wield your product photography, not only to take beautiful photos but more importantly, create a visually appealing brand and successful ecommerce business.

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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