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Getting ready for Black Friday

November 8, 2018 0Uncategorized

One of the best time for any ecommerce business to make money is during Black Friday Cyber Monday (BFCM). A release by Shopify shows that over $1 billion was collectively sold by Shopify merchants during Black Friday Cyber Monday (BFCM) last year. Shoppers spent billions as well on both big and small ecommerce websites throughout the four-day event at businesses. So, if you are an ecommerce store owner and wish to make the most of the killer deals this Black Friday, then you need to start planning now. That’s right – now.

  1. Make a Budget (Now)

Before you make that list or research for that product, you need to decide how much you can afford to spend firstly. Then you can figure out your must have and other purchases you might have in your store. Doing this will help you dole out appropriate amounts for your purchases and other essential things.

  1. Check the Ads

When last did you run Facebook ads and Google AdWords? Is there a new upgrade to the platform? This is what you should look out for; you don’t want to start your ads a day to the big day and find out your ads are not converting or your payment method is no more valid. So look out for things like this.

  1. Keep the UX simple

There will be thousands of websites offering the same product as you (only if you offer handmade goods), so you need to make sure your website is in excellent condition and also the user experience is kept simple. You can also minimize the data are necessary to display products to keep page load time down. Sharon Anne Kean who is Bloom & Wild’s product director says “think about the minimum viable product that can help here.” “What’s the minimum information you need to display to get someone to make a purchasing decision? A good example could be not showing all product imagery upfront, and progressively revealing it as users click through the shopping journey. Similarly, you probably don’t need someone to log in at the first click, so that’s a whole lot of validations and data processing that can be put on hold until later down the funnel.”

  1. Weigh Online vs. In-Store Shopping

The fact that there will be a lot of people in the store and people will rather shop online doesn’t mean they can beat the crowd if the shop store is lesser than that of online. SO, as a store owner, keep your eye on the store price and make sure you beat the price – price comparisons are an absolute must. You can even start your Black Friday sales earlier than the physical store.

  1. Be a Social Media Butterfly

Wherever you might be researching for your products and price from, then you need to start following them now. Keep a close eye on these on this websites so you won’t keep selling at a lower price when most website might have increase pricing.