The holiday shopping season is a great time to connect with potential customers and drive sales. An amazing way to achieve this is through strategic marketing and branding. Through branding, you can raise awareness about your business during these festive period with a stellar holiday marketing campaign.
With many businesses vying for holiday shoppers’ attention, it won’t be easy to stand out. Rise above the noise by implementing these creative content-driven holiday promotion, branding, and marketing ideas you can use to delight your customers and increase sales. Continue reading to unveil some creative marketing and branding ideas for the holidays.
Personalize Your Website
The holiday season represents almost 30% of annual sales for businesses, making it the perfect time to get a big boost in revenue. Thus, preparing your website for holiday shoppers can be the best holiday marketing campaign. A revamped home page design and holiday themes show a higher level of engagement, which enhances the user experience. You can ramp up your website by including certain elements that always benefit from a fresh look, especially around the holidays.
Work With Influencers
You should partner with social media influencers in your holiday marketing campaigns. Influencers have engaged and well-established communities. With their help, you can raise brand awareness and reach potential customers. It’s no secret that influencer marketing is good for your business. Influencer marketing is growing to over $13.8 billion. The holidays are a great time to work with influencers to share seasonal promotions and holiday sales.
Send Heartfelt Holiday Marketing Campaigns
Get into the holiday spirit this season. Send customers a “Happy holidays” greeting, or run a heartfelt holiday marketing campaign. Ensure your holiday marketing campaign tug on the heartstrings. And be sure to evoke holiday season nostalgia. Your goal is to engage customers on an emotional level. You’ll end up increasing your brand awareness.
Have A Holiday Referral Contest
Another wonderful holiday creative and marketing idea is to have a holiday referral contract. Even if you currently have one in place, a holiday-themed referral contest may add a festive touch to your referral campaign. You can offer an irresistible prize to the individual who recommends the most people to your business, as well as a few smaller prizes for second and third place. During the holiday season, people share insider information on where to find the best deals and the nicest presents. Take the advantage of this by offering your customers a better reason to tell their family and friends about your business.
Get Creative with Video
There is a no better option to communicate a holiday message than with video. Whether it’s a festive webinar invite video that you send via email, a video added to your customer page to wish all of your customers holiday cheer, or a wacky video that you post on social media of your CEO dressed as a reindeer, get creative and have fun with video to spread the cheer throughout your marketing and branding campaigns.
Be Creative With Your Email Marketing and Branding
80% of retail professionals declare that email marketing drives customer acquisition and retention more than any other form of digital marketing. For example, you can send your customers a holiday to-do list with a few links to your products or services. It’s a simple, yet delightful Christmas promotion that doesn’t look too salesy. It provides plenty of opportunities to remind people about your brand and encourage them to buy from you.
Put Together an Interactive Gift Guide
A gift guide is a thing you can’t go wrong with. Holiday shopping is stressful, as people have to cram it into their ever-expanding to-do lists. So your customers will appreciate an easy and fast way to find that perfect gift. People will love it if they can quickly find a gift for their favorite ‘foodie’ or ‘dog-lover’. Remember that while helping your customers in this way, you also shorten their journey from the guide to the shopping cart.
Launch a New Product
The holiday season is a business frenzy. So why not take the opportunity to launch a new product? Of course, as you probably know, a lot of work, effort, and planning go into launching a new product. Therefore, it’s essential to start early. You can save this creative marketing Idea for the holiday season for next year and plan or hire a pro that could help you out through these holly jolly times.
Dear business owner, don’t miss out on the excitement of the holidays this year. By utilizing even just a few ideas above, you can increase your brand awareness and holiday sales by exponential amounts. Use these 8 creative marketing and branding ideas for the holidays to make all of your marketing dreams come true. Good Luck!
Fulfillman Can Help With Your Marketing & Branding this Holiday. Call Us Today!
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