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10 Marketing Trends to Boost Your Business In 2023

February 19, 2023 eCommerce TipsEntrepreneursSocial Marketing

Marketing is constantly evolving. And as a dropshipper at any experience level, keeping up with these changes is important. To succeed in the fast-paced marketing world and maintain a sense of relevance with your audience, it’s vital to stay ahead of them. Continue reading to unveil 10 marketing trends to boost your business in 2023.

Videos Will Be Kept Short

Oh yes, short, snappy content will win in 2023. The prevalence of Youtube, Instagram Reels, and Tiktok Shorts shows consumers want fast-paced, easy-to-digest content from brands. This will give you the chance to connect with potential customers. To reap the biggest rewards and tap into increasingly shorter consumer attention spans, you need to hook viewers inside the first three seconds of any of your product videos.

Brands Will Make Good Use Of Influencers

Influencer marketing has been the town talk for years. With the tools to build an owned audience, content creators have amassed large followers and attained a status equal to celebrities from more traditional mediums like television and film. In 2023, brands will be forging long-term connections with influencers as part of their business strategy. So don’t sleep on it!

Mobile Optimization Will Become Indispensable

People are glued to their phones more than ever and an increasing number aren’t just spending more time on their devices, they’re spending more money via them too. Studies show that more than half of annual online website traffic comes from mobile devices. Brands that invest energy into optimizing their mobile sites will win out in 2023.

Blogging Will Stay

Blogging isn’t going away anytime soon. Not only does it help increase brand credibility and drive conversions, but it’s one of the most common marketing ways for potential customers to discover you. 77% of people read blogs regularly and 56% have purchased something from a brand after reading one or more blog posts.

Storytelling Will Become More Visual

Consumers prefer visual content to plain text, plus it’s more memorable. 62% of people say that they’re more interested in visual search than any other type of new technology. This trend is being reflected in search engines, with Google serving more and more images and videos in its results. In 2023, create rich visual experiences on your sites by adding product videos, infographics, user-generated content, and interactive images.

Push Notifications Will Allow Brands To Reach Out To Customers

If a customer can’t get the information they want, when they want it, they’ll go elsewhere. Automation has made it possible for businesses to answer customer questions in time, whether it’s a query about an order or a request for additional product information. Giving customers instant answers to their purchasing questions removes any friction from the buying journey and provides them with personal touchpoints that gently push them through the sales cycle. In 2023, on-demand conversations will become even more proactive, with brands using push notifications to connect with potential customers.

Social Commerce Will Be a Game-Changer for Marketing

Social commerce isn’t a new concept, but it’s becoming a mainstream way for customers to shop. Features like Instagram Checkout and TikTok Shopping allow shoppers to buy through their favorite social media platforms while also allowing brands to create a consistent and cohesive shopping experience. Connect your social media channels with your dropshipping or ecommerce sites and sell your products through these platforms.

Email Marketing Will Not Die

Email marketing is one of the digital marketing strategies brands are totally in control of. Unlike social media channels that can change at the whims of the platform providers, brands have complete ownership over their subscriber lists. The growing need for personalization means that you have to enhance your email marketing strategy to create powerfully unique experiences. This can be done through automated and triggered sequences, like abandoned cart emails and personalized product recommendation emails.

More Businesses Will Leverage SEO To Concur Search Traffic.

Ensure that your website and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term traffic returns. And, while SEO isn’t new, its strategies are becoming even more ingrained within modern-day marketing strategies.

Inbound Marketing Will Remain A Best Practice For Growing Brands.

In a time of digital transformation, embracing inbound marketing is a smart move. Inbound marketing can be a valuable asset to create brand awareness and build trust digitally through refocusing strategy to drive potential customers to seek out your content. The process of inbound marketing requires you to produce quality, valuable content tailored towards your target audience and buyer personas and their needs.

Take Away

There you go with 10 marketing trends to boost your business in 2023. Having the right marketing strategy is essential to boost your dropshipping and ecommerce business. As long as you’re keeping a thumb on the pulse of marketing trends, and always remain open to change, your dropshipping business will forever be growing.

Our Experienced Team at Fulfillman Can Assist with Your Marketing Needs!

In case you will like to know more about our services, contact us today at Fulfillman. We are dedicated to offering a wide range of services including Global Fulfillment, Branding, China Sourcing, Dropshipping, Third Party Logistics, and lots more.Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.

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8 Creative Marketing And Branding Ideas for The Holidays

December 28, 2022 eCommerce TipsEntrepreneurs

The holiday shopping season is a great time to connect with potential customers and drive sales. An amazing way to achieve this is through strategic marketing and branding. Through branding, you can raise awareness about your business during these festive period with a stellar holiday marketing campaign.

With many businesses vying for holiday shoppers’ attention, it won’t be easy to stand out. Rise above the noise by implementing these creative content-driven holiday promotion, branding, and marketing ideas you can use to delight your customers and increase sales. Continue reading to unveil some creative marketing and branding ideas for the holidays.

Personalize Your Website

The holiday season represents almost 30% of annual sales for businesses, making it the perfect time to get a big boost in revenue. Thus, preparing your website for holiday shoppers can be the best holiday marketing campaign. A revamped home page design and holiday themes show a higher level of engagement, which enhances the user experience. You can ramp up your website by including certain elements that always benefit from a fresh look, especially around the holidays.

Work With Influencers

You should partner with social media influencers in your holiday marketing campaigns. Influencers have engaged and well-established communities. With their help, you can raise brand awareness and reach potential customers. It’s no secret that influencer marketing is good for your business. Influencer marketing is growing to over $13.8 billion. The holidays are a great time to work with influencers to share seasonal promotions and holiday sales.

Send Heartfelt Holiday Marketing Campaigns

Get into the holiday spirit this season. Send customers a “Happy holidays” greeting, or run a heartfelt holiday marketing campaign. Ensure your holiday marketing campaign tug on the heartstrings. And be sure to evoke holiday season nostalgia. Your goal is to engage customers on an emotional level. You’ll end up increasing your brand awareness.

Have A Holiday Referral Contest

Another wonderful holiday creative and marketing idea is to have a holiday referral contract. Even if you currently have one in place, a holiday-themed referral contest may add a festive touch to your referral campaign. You can offer an irresistible prize to the individual who recommends the most people to your business, as well as a few smaller prizes for second and third place. During the holiday season, people share insider information on where to find the best deals and the nicest presents. Take the advantage of this by offering your customers a better reason to tell their family and friends about your business.

Get Creative with Video

There is a no better option to communicate a holiday message than with video. Whether it’s a festive webinar invite video that you send via email, a video added to your customer page to wish all of your customers holiday cheer, or a wacky video that you post on social media of your CEO dressed as a reindeer, get creative and have fun with video to spread the cheer throughout your marketing and branding campaigns.

Be Creative With Your Email Marketing and Branding

80% of retail professionals declare that email marketing drives customer acquisition and retention more than any other form of digital marketing. For example, you can send your customers a holiday to-do list with a few links to your products or services. It’s a simple, yet delightful Christmas promotion that doesn’t look too salesy. It provides plenty of opportunities to remind people about your brand and encourage them to buy from you.

Put Together an Interactive Gift Guide

A gift guide is a thing you can’t go wrong with. Holiday shopping is stressful, as people have to cram it into their ever-expanding to-do lists. So your customers will appreciate an easy and fast way to find that perfect gift. People will love it if they can quickly find a gift for their favorite ‘foodie’ or ‘dog-lover’. Remember that while helping your customers in this way, you also shorten their journey from the guide to the shopping cart.

Launch a New Product

The holiday season is a business frenzy. So why not take the opportunity to launch a new product? Of course, as you probably know, a lot of work, effort, and planning go into launching a new product. Therefore, it’s essential to start early. You can save this creative marketing Idea for the holiday season for next year and plan or hire a pro that could help you out through these holly jolly times.

Conclusion

Dear business owner, don’t miss out on the excitement of the holidays this year. By utilizing even just a few ideas above, you can increase your brand awareness and holiday sales by exponential amounts. Use these 8 creative marketing and branding ideas for the holidays to make all of your marketing dreams come true. Good Luck!

Fulfillman Can Help With Your Marketing & Branding this Holiday. Call Us Today!

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.

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10 Creative Marketing Ideas for Ecommerce and Dropshipping Businesses

February 1, 2022 eCommerce TipsEntrepreneurs

The competition in the e-commerce space is getting fierce by the day as many more users sign up to use the internet. With increased competition comes the need for an online entrepreneur to dive deep into marketing ideas that will project his product to a wider audience and subsequently, increase sales. There are lots of marketing ideas online that are supposed to aid online businesses to grow. Unfortunately, few of them are sufficient enough to enable small online businesses to grow. In this post, we will be providing you with  some creative marketing ideas for ecommerce and dropshipping businesses.

Social Media is a Good Start

Social Media is one of the best ways through which you can get the target audience for your products. Most people do not know that there is more to social media than posting pictures and getting engagements on them. This can be a very good opportunity for one to drop their products and their specifications and consequently, get the target audience to look at them.

When using social media, you also need to look for the right audience which varies from one platform to the other.

Use SEO Skills

Social media can drive lots of traffic to your e-commerce and dropshipping store but SEO will ensure that your e-commerce store is always at the top when potential customers search for your product. Posting your products on social media platforms is a good step but you don’t just stop after that. SEO amplifies keywords that suit your niche and attracts top searches when you do.

Content Marketing

Content marketing is one of the top marketing strategies in 2022. Customers visit loads of e-commerce websites daily and can only choose from the ones they think that has what they need. This is where content marketing is vital because it projects enough content that will relate to what your customer wants and enable them to build a relationship based on the products you display on your online store. This builds brand familiarity and is very good for your dropshipping business.

Public Relations is an added Advantage

Public Relations (PR) is a tool that handles everything about your business starting from the brand media coverage and even employees. PR is concerned with ensuring that your brand maintains a positive public image that will improve brand awareness and keep customers. You should make good use of PR when marketing your dropshipping business because that’s what loyal customers love to see when they check out your online store.

Track Real-Time Customer Behavior

This is a marketing attribute that physical stores have over online stores have over e-commerce stores. Recording customer behavior and how they react to products on your website will allow you to change your marketing strategies to suit their preference. This can be done by collecting the data of what they visit on your website. The data can now be used to make changes to your marketing process and improve engagement.

Create Targeted Communications

This process can be achieved when you create email templates that you can use to communicate specific information to your customers. This trick is used to target users that have added items to the cart on any dropshipping website. With this information, you can send them emails on similar products and even improvements. To make the offer more interesting, you can garnish the offer with discounts and other similar packages. This method is effective and drives online sales.

Create a Customer List

A customer list is a long record of all the customers that have visited your dropshipping store. This is the ingenuity of the modern e-commerce system and helps you to make targeted marketing a reality. When you have your customer’s information and what they want, you can easily create a targeted marketing template that they can easily relate to and interact with. This is a better process as opposed to sending random products ads to people who do not need them.

Market Your Products Beyond your Immediate Location

It is a guaranteed fact that it is hard to get better attributes beyond geographic locations when there is little presence of physical stores. This has been a challenge for most drop shippers but that hasn’t stopped them either. Big e-commerce companies such as amazon have always persisted in marketing products in every location around the globe and that has worked well for them as people pick more interests in them. Therefore, when marketing for products, always market beyond your region, you never can tell who might be interested.

Advertising

Advertising is one of the chief marketing strategies that grow businesses. It’s easily the best method to create awareness about your business and has been made even better using social media. Facebook has been researched to have the best equipment for targeted advertising. You should always consider using several advert methods to get your dropshipping to many more audiences.

Giveaways and Discounts

Nothing attracts users more than seeing a product that its prices have been slashed. This is very effective when used as a marketing strategy for any online business. You can offer users options such as “Buy three and get one free.” This can market products for you in ways that you can never imagine. Always create one offer either weekly or monthly on your online store for better engagement.

Endnote

Marketing is a strong tool for business development. It’s a must for any online entrepreneur who needs their business to grow in 2022. Contact us today at Fulfillman to know more about the services we offer to ecommerce and dropshipping business owners. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you quality and excellent services.

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Top 8 Marketing Tips to Boost Your Dropshipping Sales

September 29, 2021 eCommerce TipsEntrepreneurs

The most popular method of retailing is dropshipping business. This popularity is because dropshipping helps businesses get goods to customers swiftly. Furthermore, it is essential to have in-depth knowledge of the market you’re venturing into. This knowledge will help you to identify your customers and plan your strategies.

Making a good plan and business strategies are prerequisites to starting a business. Just opening a store doesn’t guarantee successful business without proper plans. The ratio of successful online store owners to the number of people owning an online store is disproportionate. The poor percentage of successful online businesses results from a lack of plans and business strategies. In simple words, the dropshipping sales depend on the strategies you apply. To help ease your sales, here are some tips:

Plan and Design a Digital Marketing Funnel for Customers

It is important to expose your products to a lot of customers. A wide range of exposure will make many customers discover your products. Exposure can be achieved by placing advertisements on your product to cut across a good number of people.

The next step after exposure to your product is to convince them to consider getting your products. Then create good relations by offering an enticing offer for your product. In addition, be sincere and have an active website and social media handle.

Use Search Engine Optimization

Search Engine Optimization is also called SEO. It is used to influence the search results of the search engine so that your e-store is positioned on the first page about searched keywords. There is high competition on dropshipping business and keywords. SEO takes immense effort and time, but it is surely worth it. SEO is a part of the efforts, and writing helpful content is another. And you will have to write each post with strategic keywords.

In addition, make welcome notes on your websites. And personalize the experience of your customers. Personalizing your customers’ experiences will give them a welcoming and important feeling. It is a good strategy always to make your customers important.

Make Use of Email Marketing

Email marketing is one of the most effective strategies of online marketing. Email marketing can be used to keep a customer and convince new customers. All you need to do is start by sending a consistent email newsletter. Generate forms, popups, and tactics to impress subscribers. Always send a welcome offer to new customers. And make sure you send the right email to the right customer.

Organize Giveaway to Cause Traffic

If a giveaway is properly organized, you will have more customers. And it makes your business popular and attractive. Giveaways are also called social promotions. The giveaway can include hashtags or photo contests. To run a smooth giveaway, you have to make the price attractive.

Join the Most Relevant Communities Online

Reaching your customer begins with knowing where they are. Furthermore, join them and be friend. Your niche is an ally to your business.

Facebook and Quora are amazing places to join groups and communities. Furthermore, Facebook and Quora are the right places to answer customers. Put efforts into making your customers happy. And find a way to resolve issues with unhappy customers. Make your customers your friend. This relationship will help keep your clients and make them refer people to you.

Normalize Video Marketing

Seeing is believing. A lot of customers are easily convinced when you show them what you are selling. You can use Video marketing to showcase how your product works and its effectiveness. Video marketing can be performed on any social platforms as an ad. Like Instagram, Facebook, YouTube, Tik Tok, and others.

Use Paid Advertisement

Using paid ads will naturally expose your products better. Unpaid ads can not be compared to paid ads. Paid ads reach many people that you are not even socially connected to. For example, Facebook and YouTube. These adverts will make your products gets to the right people globally.

Paid ads aid in making your products reach the right customers. And most importantly, run paid ads with discount codes.

Improve Your Products Description

The first impression counts the most. In this regard, product description is called visual description. You have the power to attract a customer with the description of your products. But you have to sell quality products and speak highly of them. No matter the circumstances, please be lenient and sincere. You are not expected to give a description that doesn’t match your product. The proper description is best done by viewing your products through the eyes of your customers. Use clear video and self-descriptive photos.

Endnote

There you have it! Above are some marketing tips to boost your dropshipping sales. Running an ecommerce or dropshipping business is never an easy undertaking. You need to do everything you can to improve your sales figures. Follow the tips above, incorporate sincere efforts, and give it your all to boost your dropshipping sales.

Do you need a reliable dropshipping company for your ecommerce business? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.