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Ecommerce marketing involves the practice of using promotional tactics or marketing strategies to drive traffic to your online store, converting that traffic into paying customers and also retaining them as customers after purchase.

If you are an ecommerce brand, then you will need some ecommerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store. You can’t make sales without those customers, after all. Let’s take a look at some of these strategies and tips that can help in boosting sales.

Retargeting

Do you know 98% of users do not convert on their first visit to a website? If you want to boost those sales, then you need to devise a way to get back at them. You’ll need to have retargeting e-commerce marketing strategies in place.

The most effective method in this aspect is to run retargeting ads on other websites. Say a customer is looking at some products on your website, but they left later. You can use other sites that they are visiting to show your products to them again. By doing this, you just retargeted and enticed them. Chances are they’ll come back to your website to make an order.

Integrate Instagram

With over 500 million daily active users, we all know Instagram is one of the fastest-growing social apps around, connecting consumers, influencers, and brands.

As a brand, you can actually gain a lot more from Instagram. If you take compelling photos, use hashtags strategically, and post at the right times, then you’re well on your way to building a large Instagram following of people who are interested in your products. The idea here is the engagement with your followers; you can make a lot from it.

Reduce Abandoned Carts

Well, the truth is you’re losing money every time a visitor abandons their cart without even purchasing anything.  The fact is visitors or customers add items to their carts, but abandon their carts during the checkout process. According to a report from the Baymard Institute, 69.23% of shopping carts are abandoned.

They did abandon their cart, but then they could have been reminded to complete their purchase, or perhaps they could have been persuaded with a discount or free shipping. The perfect solution to this issue is an email recovery campaign that can convince your visitors to make a return visit and complete their original purchase.

Launch a Facebook Store

Although Facebook has undergone some changes, it still one of the best options you could think of when it comes to social media and ecommerce marketing. It’s fairly straightforward to start making sales through your Facebook store. Also, your Facebook store can integrate directly with your Shopify store, so you don’t have to keep a separate inventory.

Capture More Email Subscribers

Email marketing remains of the most effective channels at your disposal for making sales and generating repeat customers. Why? Well, email gives you that space to say things that can’t really fit into a social media post. Not only that, there are too many tweets and Facebook posts for people to keep up with, email, however, can offer a more intimate interaction.

Improve Your Email Campaigns

It’s not by capturing those emails only, you need to send regular, valuable, catchy, and quality emails to your subscribers for the channel to be an effective e-commerce marketing activity. There’s a need to think more, even ahead of your customers.

What are the things that you can do to improve? You can send a welcome email as soon as a customer makes a purchase. Solicit for feedback. You can send regular newsletters to alert subscribers of new discount offers, product tips, and, when appropriate, company news. A note of appreciation, and how valuable they are to your business is also a good idea.

Send Wishlist Reminder Email

The wishlist reminder email is closely related to the abandoned cart email. Both are designed to convince shoppers to take the final step in purchasing the products they have shown intent to buy.

Probably you noticed it had been a while since someone checked in on their wishlist. Or they have an item on sale that’s been put on a lot of wishlists? If these items are selling out, you should send out an email to let your customers know. It may just be the trigger or motivation they need to purchase the item finally.

Engage Online Store Visitors with Live Chat

Live chat has increasingly become more popular. Hardly would you see a store without one. They are instrumental and vital that you could easily communicate with a visitor about their needs and how to help. Live chat also enables you to have direct conversations with your customers so you can answer and address customer concerns right while they’re planning to buy.

Optimize for Mobile

The e-commerce world is going mobile. By next year, more than half of all online shopping is expected to happen on mobile devices. When you optimize your store for mobile, you have a responsive design, and it also means mobile visitors who are obviously most of the visitors are put in mind while building. Also, your store images should be in a format that will make it load faster for mobile visitors.

There you have it!  A list of tactics and strategies to help you boost sales. With these proven ecommerce marketing strategies and tips, you can rest assured of a sizable amount of traffic to your store, build relationships and trust with customers, boost and get back those lost sales.

In case you want to learn more about our services, contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.


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Lots of competition exist in the online business sector. Whether you just started your ecommerce business or you have an established customer base, it is important to stay updated with the latest marketing trends. With the right marketing strategies, you can obtain new customers and retain old customers, while staying ahead of the competition. Below are some essential ecommerce marketing strategies for your online business:

Optimize Your Website and Product Pages for Search

Search Engine Optimization (SEO) remains a vital part of marketing. Customers always turn to search engines anytime they need a product or service. Thus, to ensure that your products rank higher in search engines, your website and product pages must be fully optimized for search.

Make sure your website, product pages, or service pages are fully optimized for the keywords that your target audience search for. Also, watch out for differences in dialect. Are they searching for “watch,” “wristwatch,” or “timepiece”? While all three may represent the same product, however, make sure you use the keyword that is most searched for.

Optimize Your Website Layout

Furthermore, it is important that you optimize the layout of your website. Clients access the website using different devices. This can range from mobile phones to tablets, desktop, laptop, and so forth. Your landing page and product pages must be fully optimized for different devices. The website should be fully responsible. With this, it can fully adjust to fit the screen size of the device without leaving out important information or details on the website.

Create Informative, Engaging, and Unique Contents

In addition, content marketing is essential for every online or ecommerce business. In fact, you can attract more customers with proper content marketing. Ensure that contents available on the website are interesting, informative, and engaging. By doing this, your target audience will have new information that matters to them right at their fingertips.

However, it is important that you find the right balance between informational and promotional content. Invest in high-quality content software, marketing team, and strategies. Make content such as videos, blog posts, and newsletters available regularly. Above all, ensure that all contents published on your website are interesting, unique, and relevant.

Social Media Marketing

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What’s more, you should also take advantage of social media for your ecommerce business. Millions of individuals are active on social media platforms such as Facebook, Instagram, Twitter, and more, every day. Through social media, you can communicate with your customers and target audience in a more personal way.

Also, businesses can use social media to generate engagement and interaction, boost traffic, and generate more leads for your business. When you combine different social media platforms with the right marketing strategies, you can develop a larger customer base.

Pay-Per-Click Marketing

Another essential ecommerce marketing strategy for your online business is Pay-Per-Click (PPC) marketing. By using Pay-Per-Click marketing, you can easily target website visitors, target audiences, and potential customers. Also, pay per click ads help online businesses generate targeted traffic, leads, and sales.

However, the pay-per-click marketing campaign has three basic elements. This includes the ad, the offer, and the landing page. For the best results, all three must be in good harmony. Your landing page must be a continuation of your ad. It must deliver what was promised to customers for clicking the ad. Creating pay-per-click campaigns remains an excellent way to increase awareness and generate targeted traffic for your business.

Optimize Your Marketing Efforts for Mobile Devices

As mentioned early, it is vital to ensure that your website is fully responsive. However, more emphasis should be made on mobile-first. Ensure that you optimize your marketing efforts for mobile devices. Accommodate the needs of these mobile users. Provide a good user experience (UX) for all visitors that access your website or product pages using their mobile device.

What’s more, you can target mobile users specifically using mobile marketing techniques. A popular marketing trend for mobile devices is Geo-Targeting. This involves advertising to mobile users using their location. With this, you can reach out to customers that are within your local area. They can easily stop by to make a purchase.

Email Marketing

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Also, online businesses can reach out to more customers through email marketing. This requires promoting your products and services through email. However, email marketing will be more effective if you use content that is provided within the email. Also, make the email as personal as possible. You can socialize and offer valuable promotions and discounts through email.

Guest Post

Guest posting is another marketing strategy that online businesses can take advantage of. This involves extending your reach to other publications and blogs. Create unique and informative content, put them in front of a new audience. Include a few key links to redirect the reader back to your website or product pages. However, only submit posts to high authority publications that you want your business to be associated with.

Influencer Marketing

An excellent way to gain recognition for your online business on social media platforms is by making use of influencers. These influences already have a large following. You can leverage influencer marketing to reach out to your target audience on any of these social media platforms. Contact the influencers that your target audience follows. Work together with these influences to help increase awareness about your brand, business, products, or services.

Retargeting

Finally, retargeting can also be used to increase sales for your online business. This is the practice of sending targeted ads to certain customers, visitors, or users that have already interacted with your business. Through retargeting, you can target users that have:

  • Visited your website or product pages recently.
  • Purchased your products in the past.
  • Subscribed to your email or newsletter.

Retargeting can be done through Facebook, Google AdSense, and more. This is another great opportunity to increase awareness of your products or services.

There you have it! Above are some essential ecommerce marketing strategies for your online business. As an online business owner, having the right marketing strategy is crucial. By making use of the reliable and effective ecommerce marketing strategies mentioned above, you can generate more leads and increase sales for your business.

For more information about our services, contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.


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