The year 2020 may not be going according to plan due to the effects of the COVID-19 pandemic. Many brick and mortar stores are closed up with some having no hope of ever recovering. While digital marketing has had its own share of COVID-19 effects, it’s noteworthy to mention that e-commerce owners are some of the little flourishing business owners at the moment. 

In this article, we will expose you to six tips you can adopt to promote your Shopify store in 2020.

The Performance of E-commerce Marketing Amid Covid-19 Pandemic

E-commerce marketing is now the new status quo in the world of businesses. Most business starters who wish to launch into the online space must know that there is an unhealthy rivalry going on, with numerous online businesses posing a severe threat. Almost all types of physical businesses have successfully found their way to the online platform, and as such, uniqueness or peculiarity is what makes the difference.

As much as a plethora of businesses has leveraged the online environment, it doesn’t make e-commerce marketing any less critical, and it doesn’t mean you won’t succeed. It has saved business owners a whole lot of hassles. Having an e-commerce website, especially a Shopify store, is one of the first things that a 21st-century internet marketer should take advantage of. Even the ongoing COVID-19 pandemic has made the online world all the more relevant.

However, having an e-commerce store is one thing, driving and increasing traffic and conversions are another critical determinant of success. For every online business to thrive, it must exploit the use of optimal e-commerce strategies. The online space is littered with valuable tools and various social platforms. If you can leverage them effectively for advertising and marketing your business, there’s a guaranteed massive inflow of traffic. Here are some six tips to promote your Shopify Store in 2020:

1. Leverage social media

Social media

Social media platforms such as Facebook, Pinterest, Twitter, Instagram, and the likes, have indeed been a blessing to e-commerce marketing. They have proven to be tools that can be harnessed to derive the expected result. Let’s briefly examine some of them.


In as much as Facebook has undergone a plethora of modifications, it remains a platform that can drive in massive traffic to your e-commerce website or online store.

Interestingly, with Facebook, you can drive product and brand awareness and make anticipation for new product launches with an active 2.5 billion users.

You can easily discover more leads and buyers using a simple signup process. Facebook might have started as an instant messaging app, but it has indeed revolutionized the online space, and you can leverage that in making your online biz fly. 

The platform helps in unifying the entire shopping process by linking the online spaces to the physical stores. 

With Facebook, you can accomplish a whole lot for your online e-commerce business. This popular social media platform has an audience insights tool that can fetch you credible information about your potential customers. 

You can also create a Facebook business page with a short description of your products and services. Facebook doesn’t just help in changing us from pen pals to online communicators, it also gave our online businesses numerous customers. With a mastery of Facebook uses for commercial purposes, you can send your business into the reaches of potential customers and like minds. 


Pinterest was launched back in 2010 as a platform for women to check out trending fashion styles, decors, and meal planning activities. In as much as it has fewer users compared to other social media outlets, it is indeed gaining ground in e-commerce marketing. 

It is the second biggest source that drives social media traffic to Shopify with over 800,000 online stores, up to $68 billion worth of sales. Over the years, Pinterest has evolved, adopting new changes. However, that women use it more than men, it is still a place for online e-commerce businesses to generate more sales and thrive.

With mastering Pinterest for e-commerce marketing, it comes the great opportunity of increasing traffic and sales in your online store. 


This is another social media platform that can be a highly valuable e-commerce marketing tool. Before you use the Twitter handle as a marketing tool for your online business, you must ensure your audience is using it. If not, it will simply be a waste of time.

Twitter also helps in engaging online businesses with potential and present customers, creating brand awareness, and also generating sales. It is a social platform that acts as a conduit for the communication of customers. 

Twitter operates with a conversational format that is open-ended, and as such, this makes it possible for businesses to meet online with other professionals in the same field. Thus, relationships are built and established.

Social media platforms have evolved, and it is high time you started using them to grow your online business. 

The good news is that you can integrate Spy tool across all these social media platforms to gain valuable insight into your prospects. Also, you can spy on the performances of your competitor ads.

2. Explore Shopify Spy Tools

Undoubtedly, you can find different kinds of spy tools to do product research for your e-commerce business, such as FindNiche or AmzChart, they work for different platforms, but both would save your time and money to pick out the best selling items. 

Similarly, in e-commerce marketing, some people don’t get fearful about unhealthy competition in the online space. Instead, they see it as motivation. Having other businesses in your space is proof that there’s an audience that wants what you offer.

Interestingly, there are online tools that you can exploit to stalk or spy on your competitors. In case you are experiencing setbacks in your online business, you can employ the strategies of your successful competitors.

Keep in mind that stalking your competitors doesn’t ensure success, but it strengthens your position in the online market space.

You can use Shopify spy tools to spy on your competitor’s social media platforms, observe your ads performances, and improve your e-commerce marketing strategies. This will surely help in remodeling your online business to fit into the online competition.

BigSpy is one of the leading Shopify spy tools you can use while integrated into various social media platforms to promote the growth of your online e-commerce business.

BigSpy Integrated with Social Media

BigSpy is an amazing and free advertising spy tool, and it is highly recommended as a marketing strategy for e-commerce businesses. It stands out from many other ad spy tools online, given its unique features. When integrated with the social media platforms mentioned above, it offers you valuable insight into ads ideas, competition analysis, tracking of ads performances, and many more.  

Also, BigSpy effortlessly unifies various social media channels such as Pinterest, Facebook, Google, YouTube, Admob, Yahoo, and the likes. Moreover, it possesses an ample amount of data, and you can search for any significant platform creatives of your choice.

Spy on Your Competitors 

BigSpy allows you to navigate your way into the creatives and ad strategies of your competitors, giving you an advantage to up your e-commerce marketing game. It covers many mainstream platforms, and as such, you can easily sort out keywords, categories, CTA types, and pages. 

Shopify store owners can leverage BigSpy tools to enhance their eCommerce business as it integrates numerous online platforms. 

Moreover, BigSpy is affordable, and you can even take advantage of its free features before you decide to go premium.

3. Prioritize Ad Design

Ad design has a long way to go in ensuring your online e-commerce business thrives. To successfully win customers, you must not conform to the regular ad designs that many businesses use, the peculiarity is what stands one out from the rest.

Here are some designs you can incorporate in your ad campaigns to drive traffic and increase sales in your Shopify store:

Appealing Images

In every ad you run across various online platforms, ensure you use professional and high-quality shot images. You should try to present your product in real-life situations representations instead of overly-orchestrated and fake images.

Adding Faces to Images

You must also ensure you use faces in designing your ads because at the end of the day, you are selling your products to humans, and humans have a high tendency to connect with human figures. This is why using faces in ad designs that you can use as part of your e-commerce marketing strategy.

Image Simplicity

As much as using appealing images is ideal, simplicity is also essential. Making your images overly intricate with numerous distracting features could shift attention, which will not be suitable for your business.

You must be keen on monitoring the trends in ad design and creating ads that are specifically for your target audience, but keep note that using simple images can do the trick.

4. Build Your Customer’s Trust

To take your online e-commerce business to a higher level, you must ensure you earn their trust. This is done by putting up social proof and featuring different reviews on your e-commerce website. 

Once you have earned the trust of your customers, getting more customers will be quite simple as there will be witnesses to verify the authenticity of your product or service. Trust is quite essential to any type of business, and it ensures the patronage of your customers is retained. 

Having a Shopify store with customers that trust you ordering your product gives a high level of satisfaction. 

5. Connect with Your Customers

This is another tip you can try to enhance your online e-commerce business. You can try creating a group chat on any social media platform (preferably WhatsApp, Facebook, or Telegram) and add up all your customers. This way, you can easily keep track of them. Another way to connect with your customer is by giving them rewards. Do giveaway, offer special discounts and promo code, and do well to send them personalized emails. All these will enable you to connect with them on a personal level.

6. Communicate Promotion Season

You must ensure to inform your customers in advance about a promotion season you intend to organize for them. This way, they’d all be in expectancy. If you have a fixated time of the year for hosting promotional seasons, it could also win you lots of customers.


E-commerce marketing has lots of strategies, and you must harness them for your online business to thrive in the online space. These six tips mentioned above, when fully incorporated into your online marketing strategies, will help you to create a competitive advantage over and build a healthy customer relationship while trusting BigSpy to give you valuable insights on your competitors. 


Marketing is an integral part of e-commerce; as a newbie to the e-commerce world, you need to know this. After building your store and choosing what products you want to be selling, the next point on the agenda is always how to drive more traffic to your site to drive your brand and further increase order value.

You probably have some strategies in mind already to drive your brand. Unless you do the right ones and in the right way, chances are your efforts might not yield the right results. To prevent this, we’ve come up with something. Below are the perfect e-commerce marketing plans to drive your brand and increase order value.

Define Your Target Audience

One marketing plan that you can’t go wrong with is defining whom or the set of people you want to attract in the first place. It is what every person going into e-commerce marketing must do.  You need to do solid market research about the people you want to engage.

Make research to know what an ideal client think of products like the one you’re planning on selling. Also, know the various ways or platforms they use to look for information relevant to the product, their lifestyle, and the drivers behind their decision-making when shopping online. It’s all about knowing the audience best for your product and brand.

Define Your Value Proposition

Apart from defining your brand, you need to define your value proposition too. E-commerce business is a very competitive one because many other stores are selling the same product as yours.  Surviving this challenge and standing out tall is where the value proposition comes in.

A value proposition is all about what your brand brings to the market that’s different from others or unique. Your unique value proposition (UVP) tells customers why they should consider buying from you. For instance, your UVP could be offering free shipping if your competitors don’t or faster delivery times. Having a better return policy, or it could be being best at customer service.

Evaluate the Competition

As mentioned earlier, the e-commerce business is very competitive. However, the good news is these competitions can actually help you in some ways. These other stores in your niche could help power your marketing and sales. You only need to do your research and evaluate your competitors carefully. The fact is – chances are your competitors have been in business before you and have tested many strategies you haven’t think of yet. Therefore, by carefully analyzing how they work, or what factors drive their own success or brand, you’re indirectly getting strategies to drive your own brand.

Work Out Possible Offers

Everybody likes free things! Offering freebies is one of the ways to get customers to know more about your brand. Maybe you don’t know; most e-commerce customers actually expect you to offer them something like an incentive for buying on your store.

So, as a way to drive your brand, make it a habit of offering your customers some form of incentives you can afford, it could be in the form of discount or even free shipping. Do this, and you’d see the rise in comebacks and order value.

Make Sure Your Website is Mobile-friendly

Like it or not, a website that’s not mobile-friendly can not drive a brand. Even if your marketing plan works and drives in enough traffic, you will need a good and mobile-friendly website to retain these customers. Online sales on mobile devices are over 60%, and this says a lot about the need for a store to ensure their site works well and responsive for mobile.

Create Awesome Content

Another excellent plan to drive your brand and ensure your brand stands out tall out there is by creating awesome and quality content for your customers. Quality and topnotch content wins over a target audience and can lead to high conversion for your business. Here is a way to create quality content:

For instance, if you sell handbags, then chances are a good number of your visitors would be young ladies. So, to attract these young ladies, you could write content or articles on different trending handbags, and how different handbags fit different occasions.

This way, you’re killing two birds with a stone. You’re showcasing your knowledge about your products, and at the same time advertising them because customers will surely want to have a feel of a product you just wrote on beautifully. They’ll want to discover more; this action will, in turn, drive your brand and increase your sales and order value. You can also add videos and infographics to these content.


There you go! There are loads of plans out there, but the right ones aren’t easy to come by. Luckily you have the above ideas at your disposal now. If implemented collectively, these plans can draw in much more traffic, with an increase in your brand reach and order value assured.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent and top class Dropshipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss more about the options available to you. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.


Ecommerce marketing involves the practice of using promotional tactics or marketing strategies to drive traffic to your online store, converting that traffic into paying customers and also retaining them as customers after purchase.

If you are an ecommerce brand, then you will need some ecommerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store. You can’t make sales without those customers, after all. Let’s take a look at some of these strategies and tips that can help in boosting sales.


Do you know 98% of users do not convert on their first visit to a website? If you want to boost those sales, then you need to devise a way to get back at them. You’ll need to have retargeting e-commerce marketing strategies in place.

The most effective method in this aspect is to run retargeting ads on other websites. Say a customer is looking at some products on your website, but they left later. You can use other sites that they are visiting to show your products to them again. By doing this, you just retargeted and enticed them. Chances are they’ll come back to your website to make an order.

Integrate Instagram

With over 500 million daily active users, we all know Instagram is one of the fastest-growing social apps around, connecting consumers, influencers, and brands.

As a brand, you can actually gain a lot more from Instagram. If you take compelling photos, use hashtags strategically, and post at the right times, then you’re well on your way to building a large Instagram following of people who are interested in your products. The idea here is the engagement with your followers; you can make a lot from it.

Reduce Abandoned Carts

Well, the truth is you’re losing money every time a visitor abandons their cart without even purchasing anything.  The fact is visitors or customers add items to their carts, but abandon their carts during the checkout process. According to a report from the Baymard Institute, 69.23% of shopping carts are abandoned.

They did abandon their cart, but then they could have been reminded to complete their purchase, or perhaps they could have been persuaded with a discount or free shipping. The perfect solution to this issue is an email recovery campaign that can convince your visitors to make a return visit and complete their original purchase.

Launch a Facebook Store

Although Facebook has undergone some changes, it still one of the best options you could think of when it comes to social media and ecommerce marketing. It’s fairly straightforward to start making sales through your Facebook store. Also, your Facebook store can integrate directly with your Shopify store, so you don’t have to keep a separate inventory.

Capture More Email Subscribers

Email marketing remains of the most effective channels at your disposal for making sales and generating repeat customers. Why? Well, email gives you that space to say things that can’t really fit into a social media post. Not only that, there are too many tweets and Facebook posts for people to keep up with, email, however, can offer a more intimate interaction.

Improve Your Email Campaigns

It’s not by capturing those emails only, you need to send regular, valuable, catchy, and quality emails to your subscribers for the channel to be an effective e-commerce marketing activity. There’s a need to think more, even ahead of your customers.

What are the things that you can do to improve? You can send a welcome email as soon as a customer makes a purchase. Solicit for feedback. You can send regular newsletters to alert subscribers of new discount offers, product tips, and, when appropriate, company news. A note of appreciation, and how valuable they are to your business is also a good idea.

Send Wishlist Reminder Email

The wishlist reminder email is closely related to the abandoned cart email. Both are designed to convince shoppers to take the final step in purchasing the products they have shown intent to buy.

Probably you noticed it had been a while since someone checked in on their wishlist. Or they have an item on sale that’s been put on a lot of wishlists? If these items are selling out, you should send out an email to let your customers know. It may just be the trigger or motivation they need to purchase the item finally.

Engage Online Store Visitors with Live Chat

Live chat has increasingly become more popular. Hardly would you see a store without one. They are instrumental and vital that you could easily communicate with a visitor about their needs and how to help. Live chat also enables you to have direct conversations with your customers so you can answer and address customer concerns right while they’re planning to buy.

Optimize for Mobile

The e-commerce world is going mobile. By next year, more than half of all online shopping is expected to happen on mobile devices. When you optimize your store for mobile, you have a responsive design, and it also means mobile visitors who are obviously most of the visitors are put in mind while building. Also, your store images should be in a format that will make it load faster for mobile visitors.

There you have it!  A list of tactics and strategies to help you boost sales. With these proven ecommerce marketing strategies and tips, you can rest assured of a sizable amount of traffic to your store, build relationships and trust with customers, boost and get back those lost sales.

In case you want to learn more about our services, contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.


Lots of competition exist in the online business sector. Whether you just started your ecommerce business or you have an established customer base, it is important to stay updated with the latest marketing trends. With the right marketing strategies, you can obtain new customers and retain old customers, while staying ahead of the competition. Below are some essential ecommerce marketing strategies for your online business:

Optimize Your Website and Product Pages for Search

Search Engine Optimization (SEO) remains a vital part of marketing. Customers always turn to search engines anytime they need a product or service. Thus, to ensure that your products rank higher in search engines, your website and product pages must be fully optimized for search.

Make sure your website, product pages, or service pages are fully optimized for the keywords that your target audience search for. Also, watch out for differences in dialect. Are they searching for “watch,” “wristwatch,” or “timepiece”? While all three may represent the same product, however, make sure you use the keyword that is most searched for.

Optimize Your Website Layout

Furthermore, it is important that you optimize the layout of your website. Clients access the website using different devices. This can range from mobile phones to tablets, desktop, laptop, and so forth. Your landing page and product pages must be fully optimized for different devices. The website should be fully responsible. With this, it can fully adjust to fit the screen size of the device without leaving out important information or details on the website.

Create Informative, Engaging, and Unique Contents

In addition, content marketing is essential for every online or ecommerce business. In fact, you can attract more customers with proper content marketing. Ensure that contents available on the website are interesting, informative, and engaging. By doing this, your target audience will have new information that matters to them right at their fingertips.

However, it is important that you find the right balance between informational and promotional content. Invest in high-quality content software, marketing team, and strategies. Make content such as videos, blog posts, and newsletters available regularly. Above all, ensure that all contents published on your website are interesting, unique, and relevant.

Social Media Marketing

Image result for Social Media Marketing

What’s more, you should also take advantage of social media for your ecommerce business. Millions of individuals are active on social media platforms such as Facebook, Instagram, Twitter, and more, every day. Through social media, you can communicate with your customers and target audience in a more personal way.

Also, businesses can use social media to generate engagement and interaction, boost traffic, and generate more leads for your business. When you combine different social media platforms with the right marketing strategies, you can develop a larger customer base.

Pay-Per-Click Marketing

Another essential ecommerce marketing strategy for your online business is Pay-Per-Click (PPC) marketing. By using Pay-Per-Click marketing, you can easily target website visitors, target audiences, and potential customers. Also, pay per click ads help online businesses generate targeted traffic, leads, and sales.

However, the pay-per-click marketing campaign has three basic elements. This includes the ad, the offer, and the landing page. For the best results, all three must be in good harmony. Your landing page must be a continuation of your ad. It must deliver what was promised to customers for clicking the ad. Creating pay-per-click campaigns remains an excellent way to increase awareness and generate targeted traffic for your business.

Optimize Your Marketing Efforts for Mobile Devices

As mentioned early, it is vital to ensure that your website is fully responsive. However, more emphasis should be made on mobile-first. Ensure that you optimize your marketing efforts for mobile devices. Accommodate the needs of these mobile users. Provide a good user experience (UX) for all visitors that access your website or product pages using their mobile device.

What’s more, you can target mobile users specifically using mobile marketing techniques. A popular marketing trend for mobile devices is Geo-Targeting. This involves advertising to mobile users using their location. With this, you can reach out to customers that are within your local area. They can easily stop by to make a purchase.

Email Marketing

Image result for Email Marketing

Also, online businesses can reach out to more customers through email marketing. This requires promoting your products and services through email. However, email marketing will be more effective if you use content that is provided within the email. Also, make the email as personal as possible. You can socialize and offer valuable promotions and discounts through email.

Guest Post

Guest posting is another marketing strategy that online businesses can take advantage of. This involves extending your reach to other publications and blogs. Create unique and informative content, put them in front of a new audience. Include a few key links to redirect the reader back to your website or product pages. However, only submit posts to high authority publications that you want your business to be associated with.

Influencer Marketing

An excellent way to gain recognition for your online business on social media platforms is by making use of influencers. These influences already have a large following. You can leverage influencer marketing to reach out to your target audience on any of these social media platforms. Contact the influencers that your target audience follows. Work together with these influences to help increase awareness about your brand, business, products, or services.


Finally, retargeting can also be used to increase sales for your online business. This is the practice of sending targeted ads to certain customers, visitors, or users that have already interacted with your business. Through retargeting, you can target users that have:

  • Visited your website or product pages recently.
  • Purchased your products in the past.
  • Subscribed to your email or newsletter.

Retargeting can be done through Facebook, Google AdSense, and more. This is another great opportunity to increase awareness of your products or services.

There you have it! Above are some essential ecommerce marketing strategies for your online business. As an online business owner, having the right marketing strategy is crucial. By making use of the reliable and effective ecommerce marketing strategies mentioned above, you can generate more leads and increase sales for your business.

For more information about our services, contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.