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The summer season is the perfect time for ecommerce managers to create promotional campaigns, engage new customers, and practice with new summer branding ideas. With concerns about the Covid-19 pandemic, sales and website traffic remain unpredictable. Therefore, it is essential to implement summer branding ideas by relying on conventional best practices for discounts and sales and budgeting to test with fun, new ideas to boost conversions and engage your local community. Read on to find out eight creative summer branding ideas that will help expand your brand and boost your online sales.

Boost Revenue with Holiday Sales

Summer holidays are conventionally prime opportunities for ecommerce brands to run special promotions and sales based on the specific holiday. Customers always look for these discounts and look forward to the shopping events. These seasons include father’s day, Memorial Day, Labor Day etc. You can implement different summer branding ideas to sell the products.

Test Exclusive Summer Offerings

The fact is that customers cherish exclusive offer. It gives them a sense of feeling and urgency that they are purchasing a scarce service or product. These usually feature old inventory, a completely new idea, or you can purchase one and get an additional product. If you have the money, create summer-themed services and products available during the summer season exclusively. These seasonal, unique products will enable the customers to view your brand as an experimental and forward-thinking brand. If successful, you can create a seasonal campaign to increase seasonal sales. If you run a successful campaign, you can use the template for other ones. The risk is that you will be left with unsold catalogues that won’t be so useful by the next season. Thus, weigh the benefits and cons.

Introduce Temperature Based Sales

Understand that warmer weather may not be so productive for online sales. The reason is that people tend to spend more time outside their homes, and this implies that they won’t buy many products online; nevertheless, this couldn’t matter much due to Covid-19. Ecommerce store entrepreneurs can test their product with temperature-based sales to see the outlook. For instance, if a temperature reaches a certain level, like 85 degrees, you can offer discounts. Ensure that this task is strategically timed and make sure that you consider sensitivity, especially if the weather affects the health and well-being of an individual.

Update Your Marketing Branding Summer-Themed Visuals

Ensure that you perform some tasks every year. For instance, refresh your marketing materials and ensure that it aligns your summer marketing campaigns. It is essential to align these marketing resources with your planned campaigns to improve your brand consistency. Also, endeavour to work with professional graphic designers to provide a creative boost to realize effective summer visuals. It includes summer pictures, a colour palette, and a simple topography. Ensure that these backgrounds are used to supplement sales promotions, event flyers, and add glamour to an event invitation.

Organize Referral Based Giveaway

Another to increase your customer base is to use word of mouth. Most people will probably check out a store after being suggested by their loved ones. You can exploit this by using a reward system to customers to recommend new customers. This summer promotional idea pushes the customers to help create loyal clients and market your business.

Donate Part of the Holiday Sales to Local Groups

Although online stores are located in a digital environment, the fact is that you can still integrate the store into the local community. Covid-19 has significantly impacted the digital world, and several local organizations and charities require assistance. You can go ahead to donate part of your summer sales to one of these organizations. It would be best to understand that you had done so well because it will create a lasting effect on them and encourage your company as an empathetic brand. It will boost your customer in the long run because they will prefer to associate with your brand.

Offer Summer-Based Freebies

Everyone loves free offers, and this is an effective summer promotional strategy that you can use to boost sales. Among the freebies, ensure that you include items that align with the summertime activities. You can include free items like water bottles to attract customers to shop with your store on certain days. Customers who exploit the benefits of these free items will give you a free advertisement and promote your business.

Organize a Summer Photo Contest

Summer photos are generally fun, colorful, and fun. They enable people to stay excited and fulfilled. A summer photo contest via Facebook and Instagram is an exciting way to engage your customers and enable them to share their adventures and stories. Including discounts or giveaways will incentivize people to participate and share.

Conclusion

Although the summer season can be a bit slow for ecommerce businesses, you shouldn’t be discouraged from implementing summer promotional best strategies and experimenting with new strategies. These eight summer branding ideas will help boost your sales in the store. Ensure that you use strategies that align with your brand’s interest and goals.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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A payment gateway is a software application that facilitates transferring credit card information from a website to a credit card payment network. It does this by interfacing between an ecommerce website and a customer’s preferred mode of payment: bank account, credit card, debit card, gift card, or any online wallet. Some of the more popular ones include Paypal, Amazon Payments, Skrill, Braintree and Stripe. Payment gateways are secure and a requirement for your ecommerce store.

With the right payment gateway, it becomes easy for your ecommerce store to accept several types of electronic payments. It gets better when you work with a payment gateway provider that offers an all-in-one solution. So how do you choose the right payment gateway? What do you look out for? We have put together 10 factors you should look for when trying to get a payment gateway that serves your ecommerce store.

Get A Certified Provider

Your ecommerce store is expected to offer the most secure payment option. To do that, you’d need a payment gateway provider that follows security standards essential in the industry. The Payment Card Industry administers industry security standards like PCI-DSS. The gateway provider you opt for should have the proper certifications. The bar for all ecommerce websites is continually being raised, and to meet up to standards set by companies like Amazon and Walmart, among others, you need a certified provider. It is imperative to confirm that they have the necessary certifications.

What Are The Fees and Service Agreement Requirements

The fees for payment gateways are often determined by the type and frequency of transactions involved, the flow of revenue, and the target markets.

Before opting for a payment gateway, consider how you intend to run your ecommerce store and how well the gateway’s fee structure matches it. Depending on your services, you might only require setup fees and contracts. In other instances, you might need to pay transaction fees if you don’t meet order and transaction requirements.

How Effective Are the Transactions

It would be best if you opted for a payment gateway that allows you to eliminate unnecessary form fields so that the checkout process is more effective. For example, your payment gateway should stop needless form fields like billing and shipping information, especially when the postal addresses are the same.

Checkouts Should Be Easy Across Devices

Most of your ecommerce customers will access your online store via a mobile device. So you need a payment gateway that offers a stress-free checkout experience that accommodates such customers. The ideal payment gateway should support various devices and network types so that different customers can shop at your online store without hassles.

Multiple Features

You’d need to be clear on your ecommerce store needs when looking to get a payment gateway. Do the features on offer match your business needs? It might be a great idea to opt for a payment gateway with a range of features like delivering global solutions, supporting electronic invoicing, enabling all payments types. Other features to look out for include text/email reminders for customers and smart chargeback management.

Seamless Integration

You need a payment gateway that allows for seamless integration so that customers can easily make their payments on your ecommerce store. You should avoid at all costs any payment gateway that messes up the user experience on your ecommerce store by having a payment process that is slow and disjointed. Customers should be able to get on your store and opt for a payment method that suits them.

Merchant Account Support

You need a payment gateway that works well with merchant accounts because of the extra security it offers you and your customers. Plus, a merchant account enables your customers to manage their funds better since their funds are temporarily transferred to a retailer account. That allows your customers to feel more secure transacting business with your ecommerce store since they know they can manage their funds better when your payment gateway supports a merchant account.

Recurring Billing

The recurring billing model allows you to set up an automatic billing cycle for your ecommerce store customers. Your payment gateway should enable this model so that you can access all its attendant benefits.

Mobile Payments

Mobile payments are fast becoming a thing for online stores, especially with the ton of digital mobile wallets currently revolutionizing the scene. Get a payment gateway that allows your customers to make payments using their phones.

Round The Clock Customer Services

No matter how great a payment gateway is, there are bound to hitches or glitches once in a while. Sometimes some support is needed to get over such situations, and if you don’t have the proper customer support, you might run into avoidable issues. That is why your chosen payment gateway should have round the clock services that cater to such situations. It is not enough to have tickets and emails, and support. There should be live customer support for instances when manual instructions are required.

Endnote

Your ecommerce store can only go so far without an online payment gateway. It is vital for your ecommerce store, but more importantly, you should get the right one. The factors we just described will go a long way in ensuring that you get a payment gateway that serves your ecommerce store.

Do you need a reputable fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Warehouse fulfillment, Drop Shipping, China sourcing, Third Party Logistics, and many more. Our dedicated team will be available to discuss with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.


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Product pages are pages that give information about a brand’s product. The information may include photos of the product, the size, color, suggested usage, and fit. Many eCommerce store owners still struggle to get conversions even with the advancement of the eCommerce industry. They focus more on designs, layout, checkout pages, and carts.

However, most of the time, customers don’t get to that point. Just like every other ecommerce store owner, you are probably looking for ways to boost your conversion rate and get more sales. While creating your site, your aim should be to make it effective for boosting conversion rate. Hence, you should focus more on optimizing your product page. If you are ready to step up your product page, here are nine essential tips to optimize your product page.

Explore Your Product Page

Take some time to explore your page. This will help you identify the areas that need to be enhanced. You want your customers to have a good experience on your pages, so you need to know how your product pages work. While exploring your product page, consider the following factors:

  • Check the page’s loading speed.
  • Check if the page can compel customers to buy.
  • Check it provides a good user experience to the visitor.
  • Check if it has catchy designs.
  • Check If the product provides enough details to potential customers.
  • Check the product’s image quality.

You can easily optimize your product page when you have analyzed the site to know the areas that need to be optimized.

Perform Product Keyword Research

Using product keywords makes it easier for visitors to find your product page. That’s why performing keyword research is crucial. To optimize your product page, you have to use related keywords that drives traffic to your product page. More traffic means more chances of generating sales. Use relevant keywords that can improve your ranking on search engines. There are tools that you can use to optimize your page using SEO strategies like Google Search Console, Keywordtool.io, and Google keyword planner.

Use Stunning Product Photos

Never underestimate the power of photography. Humans are visual creatures by nature. Hence the need to take product photos. Product photos give your customer a first impression of the product. Captivating photos can attract customers to purchase a product. Poor product photos can repel them. Optimize your product page by using high-quality product photos. Take shots to display the product from different angles because visitors can’t physically see the product. You can also add lifestyle images of the product to make customers connect with the product.

Optimize Your Product Page for Mobile Devices

With the ease of using mobile devices, majority of online shoppers shop using their phones. Hence your product page has to be compatible with mobile devices, or else you will lose sales. You will also not get a lot of traffic which makes you lose money. Optimizing your product page for mobile devices makes it easy for customers to shop anytime, improves their shopping experience, and facilitates your sales. You can optimize your product page by creating a mobile-friendly site or a mobile shopping app.

Give Detailed Product Info

The best product pages provide details about the product. Engaging content can convince the visitor to buy. Good product content should have the following things.

  • A descriptive product name.
  • The price of the product
  • The features and benefits of the product.
  • The material feature of the product.
  • The brand.
  • The Capacity/size of the product.

While writing your product content, ensure that it is brief and straightforward, engaging, relevant, and precise. Also, use relevant keywords to make your product page rank high in search engines.

Use a Prominent Call-to-Action (CTA)

CTAs prompt customers to make a purchase. They generate sales and boost your conversion rate. Add CTAs to each product page on your site. Optimize the product page further by using bright colors on your CTA button.

Add Customer Ratings and Reviews

Many online shoppers like to read reviews about a product before they buy. Product reviews can convince other potential customers to purchase a product. It clears any doubt they may have had about the product. You can use customer reviews to increase trust and generate more sales.

Cross-Sell Products

You can promote other products on your product page by recommending relevant products. It helps them make a decision about everything they need and encourages them to buy more. This can generate more sales for you and increase your conversions.

Examine Your Product Page’s Loading Speed

Loading speeds are essential to e-commerce store owners. A delay in your product page’s loading speed can reduce your conversions because not everyone is patient enough to wait. As you want to make your page beautiful, you should aim to make it light. Tools like Google PageSpeed Insights can help you test your page’s loading speed and show you how to improve it.

Endnote

There you have it! Above are some tips to optimize your product pages. The product page remains a crucial part of every ecommerce store. It’s on your product page that customers decide to buy or to leave. The best product pages are well optimized, that’s why they generate a high volume of sales for their owners. Poorly optimized product pages do not generate lots of sales regardless of the number of traffic it gets. By following the tips above, you can optimize your product page and increase your conversion rate.

Do you need a reliable drop shipping company for your ecommerce business? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.


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Online business is increasingly becoming the order of the day. Having an e-commerce store is probably one of the wisest decisions you can make for your business. Just like a physical shop needs to attract customers to patronize their products or services, an ecommerce store isn’t any different. In fact, with the increased competition in the online business world, one needs to properly maintain a steady flow of new customers whilst holding on to existing consumers. Here, we’ll be looking at some tips needed to attract customers to your ecommerce store.

Make Your Website Catchy

A catchy website is very crucial, the first impression should be optimal for visitors to your website who are potential customers for your e-commerce store. Your website which is your online store must not just be attractive, it should also be well organized like classifying products under related categories, user friendly and well detailed. A lot of people purchase from stores online because of their appearance.

Design a Fully Responsive and Mobile-Friendly Website

Nowadays people tend to spend a lot of time on their phone. When trying to purchase online they want to be able to order right from their mobile phones. Design your website to be fully-responsive and mobile-friend. Such that it works perfectly on phones and tablets.  Also, the website should be easy to navigate when exploring different products in the store.

Create Great Content (Research Your Target Audience)

The content on your e-commerce store goes a long way to winning over customers. Awesome content leads to high conversion business. To achieve this, emphasis must be laid on the target audience. Detailed research of their preferences must be done. Knowing what trends amongst your target audience cannot be overemphasized, be it national or international, whether the female or male populace, old or young. Be sure your content captivates the hearts of your targeted customers.

Take High-Quality Product Photography and Provide Well-Detailed Product Description

Showcasing products with large or high-quality pictures is an eye-catching factor you don’t want to miss out on. A picture is worth a thousand words and can be a very strong determining factor between a sale and no sale. Therefore you don’t want to miss out on presenting your products beautifully.

After capturing your potential customer’s attention with the appropriate imagery, you do not want to leave them disappointed with little or no product description. Product descriptions must be absolutely informative, detailed and well-structured to keep the customer engaged and wanting to buy or repurchase for existing customers.

Have Good Reviews and Ratings

A customer feels more assured when there are good reviews and ratings of your e-commerce store and products. A product that has many positive comments would most likely catch the attention of a potential buyer than one with no comment. So try encouraging customers to give comments after purchasing from your store. This gives you valuable insight into your products whilst serving as a valid recommendation for potential customers.

Another aspect here is having a good customer support system, swift responses to queries by your clients goes a long way in garnering a good rating for your website. People tend to get discouraged when their concerns are not dealt with on time and or properly. A friendly sincere rapport with your customers is very vital. A satisfied customer brings a whole lot of positivity to your brand name, serving as a recommendation for potential clients.

Utilize the Power of Social Media

Your website is radiating but with little traffic. About 75% of the world’s population is on a social media platform or another, make use of this powerful tool to advertise your website. If you already have strong followership on various platforms, now is the time to build on that, posting short engaging videos about your e-commerce store and its products frequently is the way to go. Be active on various social media platforms engaging your target audience and leaving a link to your website at all times. Also, ensure you are getting feedback and work with them (the feedbacks) to create a better experience for your customers.

Give Discounts

Furthermore, consider giving discounts from time to time. You want to entice your customers new and old with different types of freebies. A discount in prices at a particular time or free shipping for either first-timers or a loyalty scheme that ensures that your existing customers get certain discounts are mostly welcomed. Research shows that some customers buy goods just because of promotions not necessarily because they are in urgent need of that particular product.

Increase Your Website Visibility through SEO

When customers search the web you want your e-commerce store to be readily visible at the top of the search engine. This is directly proportional to increasing the traffic on your website, which in turn attracts sales with your website already brimming with elegance. Be sure Hire an SEO expert to help optimize your website with the right keywords to put your website at the top of the search engine results.

Conclusion

Attracting customers to your e-commerce store might be quite challenging but with the steps above you increase the traffic to your website considerably. Dedication to making your brand outstandingly beautiful and catchy is very important. Like earlier stated, satisfied customers are invaluable so you want to intensify your efforts not just for attracting them but giving your customers an experience worth coming back for.

Do you need a reliable drop shipping company for your ecommerce business? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.


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In the last few years, holiday sales have increasingly become a virtual thing. While there are many who still prefer to go down to shopping malls and department stores for their holiday supplies, most people have accepted the new way of doing things – which is online shopping.

The digital transformation in holiday shopping habits have been massive in the last five years, but there are good reasons to believe that it will be super-charged this year. The coronavirus pandemic has affected the retail industry in many ways, and most people are now willing to shop online.

Knowing that holiday sales are going to be massive in 2020, ecommerce entrepreneurs need to be ready to take advantage of the opportunity. How do you do that? You need to prepare your online store appropriately. Without further ado, here are specific ways to prepare your ecommerce store for holiday sales 2020:

Evaluate the Overall Store Experience

You need to realize that customers have several options when it comes to shopping online. The holiday season is a busy period for everyone, and buyers will be quick to abandon your store and go elsewhere if they don’t like the experience. You need to start by evaluating the overall user experience and taking significant steps to ensure that customers have the best user experience in your ecommerce store. You may need to upgrade the infrastructure to handle a surge in traffic, update your third-party integrations, and improve the speed of your site.

Create Mobile-Optimized Experience

More people are shopping with their mobile devices, and you need to make the process easier for them. Creating a mobile-optimized experienced is very important, and you may need to involve some experts. You can start by implemented AMP (Accelerated Mobile Pages), which can meaningfully improve the user experience for mobile users. Your ecommerce store must also be easy to navigate on mobile so that customers can find with they need with ease. Images, CTA buttons, and hamburger menu must be the right size, also.

Help Customers Find the Products They May Need

You need to make it easier for holiday shoppers to find what they may need for the season, and there are several ways you can do that. You can start by creating new product collections that are perfect for the holiday season. You can also add a search bar and filtering options to make it easy for customers who prefer to peruse a store before making a purchase to find what they need. To make shopping at your store more exciting, you can add holiday promotions that are irresistible.

Add Clear CTAs and Minimize Clicks Whenever Possible

As hinted already, many buyers have a lot to do during the holiday season and will not want to waste time and get frustrated just because they want to shop online. Any unnecessary clicks in your purchase funnel can be a major turnoff for most buyers, so you need to take care of them as early as possible. Try to minimize clicks as much as possible; you can even take shoppers directly to checkout flow by including Buy Now buttons that skip the shopping cart.

Automate Selling, Shipping, And Fulfillment

This is also a good time for automation. There will be a surge in traffic, and it will help if selling, shipping, and fulfillment of orders are automated. If you are certain you can’t handle shipping and fulfillment, you can outsource to third-party logistic providers. When you automate selling, shipping, and fulfillment, you may have access to a simple dashboard where you can compare shipping rates, print labels, manage orders, reconcile shipping bills, and many more.

Be Strategic With Holiday Marketing and Promotions

Most of your loyal customers will likely buy more this season. You will also get a lot of new customers this holiday season if you play your card well. You need to market smart to get the results you need. This is not the time to start trying different new things. You can achieve more by concentrating your marketing budget on tried-and-true channels. You can also try some keywords and strategies that worked during 2019 holiday sales.

Optimize Customer Service and Support for the Season

As mentioned earlier, there will certainly be a surge in traffic as more people will shop for holiday supplies online this year. Your customer service and support need to be ready for that. It is time to invest a little more, as that can determine customer satisfaction and how your business will fare during and after the season.

Offer Diverse Payment Methods

By supporting different payment methods in your ecommerce website, you will make your existing and potential customers more comfortable and confident to buy from you. This will also boost your sales now and in the future.

2020 has been an eventful year. The coronavirus pandemic has affected virtually every industry throughout the world. Ecommerce retailers have been affected too, but there are indications that the coming holiday season will be interesting for online sellers. You need to prepare your ecommerce store for the season, and we strongly believe that the points above can be very helpful.

If you want to discover more about our services, contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.