The summer season is the perfect time for ecommerce managers to create promotional campaigns, engage new customers, and practice with new summer branding ideas. With concerns about the Covid-19 pandemic, sales and website traffic remain unpredictable. Therefore, it is essential to implement summer branding ideas by relying on conventional best practices for discounts and sales and budgeting to test with fun, new ideas to boost conversions and engage your local community. Read on to find out eight creative summer branding ideas that will help expand your brand and boost your online sales.
Boost Revenue with Holiday Sales
Summer holidays are conventionally prime opportunities for ecommerce brands to run special promotions and sales based on the specific holiday. Customers always look for these discounts and look forward to the shopping events. These seasons include father’s day, Memorial Day, Labor Day etc. You can implement different summer branding ideas to sell the products.
Test Exclusive Summer Offerings
The fact is that customers cherish exclusive offer. It gives them a sense of feeling and urgency that they are purchasing a scarce service or product. These usually feature old inventory, a completely new idea, or you can purchase one and get an additional product. If you have the money, create summer-themed services and products available during the summer season exclusively. These seasonal, unique products will enable the customers to view your brand as an experimental and forward-thinking brand. If successful, you can create a seasonal campaign to increase seasonal sales. If you run a successful campaign, you can use the template for other ones. The risk is that you will be left with unsold catalogues that won’t be so useful by the next season. Thus, weigh the benefits and cons.
Introduce Temperature Based Sales
Understand that warmer weather may not be so productive for online sales. The reason is that people tend to spend more time outside their homes, and this implies that they won’t buy many products online; nevertheless, this couldn’t matter much due to Covid-19. Ecommerce store entrepreneurs can test their product with temperature-based sales to see the outlook. For instance, if a temperature reaches a certain level, like 85 degrees, you can offer discounts. Ensure that this task is strategically timed and make sure that you consider sensitivity, especially if the weather affects the health and well-being of an individual.
Update Your Marketing Branding Summer-Themed Visuals
Ensure that you perform some tasks every year. For instance, refresh your marketing materials and ensure that it aligns your summer marketing campaigns. It is essential to align these marketing resources with your planned campaigns to improve your brand consistency. Also, endeavour to work with professional graphic designers to provide a creative boost to realize effective summer visuals. It includes summer pictures, a colour palette, and a simple topography. Ensure that these backgrounds are used to supplement sales promotions, event flyers, and add glamour to an event invitation.
Organize Referral Based Giveaway
Another to increase your customer base is to use word of mouth. Most people will probably check out a store after being suggested by their loved ones. You can exploit this by using a reward system to customers to recommend new customers. This summer promotional idea pushes the customers to help create loyal clients and market your business.
Donate Part of the Holiday Sales to Local Groups
Although online stores are located in a digital environment, the fact is that you can still integrate the store into the local community. Covid-19 has significantly impacted the digital world, and several local organizations and charities require assistance. You can go ahead to donate part of your summer sales to one of these organizations. It would be best to understand that you had done so well because it will create a lasting effect on them and encourage your company as an empathetic brand. It will boost your customer in the long run because they will prefer to associate with your brand.
Offer Summer-Based Freebies
Everyone loves free offers, and this is an effective summer promotional strategy that you can use to boost sales. Among the freebies, ensure that you include items that align with the summertime activities. You can include free items like water bottles to attract customers to shop with your store on certain days. Customers who exploit the benefits of these free items will give you a free advertisement and promote your business.
Organize a Summer Photo Contest
Summer photos are generally fun, colorful, and fun. They enable people to stay excited and fulfilled. A summer photo contest via Facebook and Instagram is an exciting way to engage your customers and enable them to share their adventures and stories. Including discounts or giveaways will incentivize people to participate and share.
Although the summer season can be a bit slow for ecommerce businesses, you shouldn’t be discouraged from implementing summer promotional best strategies and experimenting with new strategies. These eight summer branding ideas will help boost your sales in the store. Ensure that you use strategies that align with your brand’s interest and goals.
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