Online business is increasingly becoming the order of the day. Having an e-commerce store is probably one of the wisest decisions you can make for your business. Just like a physical shop needs to attract customers to patronize their products or services, an ecommerce store isn’t any different. In fact, with the increased competition in the online business world, one needs to properly maintain a steady flow of new customers whilst holding on to existing consumers. Here, we’ll be looking at some tips needed to attract customers to your ecommerce store.

Make Your Website Catchy

A catchy website is very crucial, the first impression should be optimal for visitors to your website who are potential customers for your e-commerce store. Your website which is your online store must not just be attractive, it should also be well organized like classifying products under related categories, user friendly and well detailed. A lot of people purchase from stores online because of their appearance.

Design a Fully Responsive and Mobile-Friendly Website

Nowadays people tend to spend a lot of time on their phone. When trying to purchase online they want to be able to order right from their mobile phones. Design your website to be fully-responsive and mobile-friend. Such that it works perfectly on phones and tablets.  Also, the website should be easy to navigate when exploring different products in the store.

Create Great Content (Research Your Target Audience)

The content on your e-commerce store goes a long way to winning over customers. Awesome content leads to high conversion business. To achieve this, emphasis must be laid on the target audience. Detailed research of their preferences must be done. Knowing what trends amongst your target audience cannot be overemphasized, be it national or international, whether the female or male populace, old or young. Be sure your content captivates the hearts of your targeted customers.

Take High-Quality Product Photography and Provide Well-Detailed Product Description

Showcasing products with large or high-quality pictures is an eye-catching factor you don’t want to miss out on. A picture is worth a thousand words and can be a very strong determining factor between a sale and no sale. Therefore you don’t want to miss out on presenting your products beautifully.

After capturing your potential customer’s attention with the appropriate imagery, you do not want to leave them disappointed with little or no product description. Product descriptions must be absolutely informative, detailed and well-structured to keep the customer engaged and wanting to buy or repurchase for existing customers.

Have Good Reviews and Ratings

A customer feels more assured when there are good reviews and ratings of your e-commerce store and products. A product that has many positive comments would most likely catch the attention of a potential buyer than one with no comment. So try encouraging customers to give comments after purchasing from your store. This gives you valuable insight into your products whilst serving as a valid recommendation for potential customers.

Another aspect here is having a good customer support system, swift responses to queries by your clients goes a long way in garnering a good rating for your website. People tend to get discouraged when their concerns are not dealt with on time and or properly. A friendly sincere rapport with your customers is very vital. A satisfied customer brings a whole lot of positivity to your brand name, serving as a recommendation for potential clients.

Utilize the Power of Social Media

Your website is radiating but with little traffic. About 75% of the world’s population is on a social media platform or another, make use of this powerful tool to advertise your website. If you already have strong followership on various platforms, now is the time to build on that, posting short engaging videos about your e-commerce store and its products frequently is the way to go. Be active on various social media platforms engaging your target audience and leaving a link to your website at all times. Also, ensure you are getting feedback and work with them (the feedbacks) to create a better experience for your customers.

Give Discounts

Furthermore, consider giving discounts from time to time. You want to entice your customers new and old with different types of freebies. A discount in prices at a particular time or free shipping for either first-timers or a loyalty scheme that ensures that your existing customers get certain discounts are mostly welcomed. Research shows that some customers buy goods just because of promotions not necessarily because they are in urgent need of that particular product.

Increase Your Website Visibility through SEO

When customers search the web you want your e-commerce store to be readily visible at the top of the search engine. This is directly proportional to increasing the traffic on your website, which in turn attracts sales with your website already brimming with elegance. Be sure Hire an SEO expert to help optimize your website with the right keywords to put your website at the top of the search engine results.


Attracting customers to your e-commerce store might be quite challenging but with the steps above you increase the traffic to your website considerably. Dedication to making your brand outstandingly beautiful and catchy is very important. Like earlier stated, satisfied customers are invaluable so you want to intensify your efforts not just for attracting them but giving your customers an experience worth coming back for.

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In the last few years, holiday sales have increasingly become a virtual thing. While there are many who still prefer to go down to shopping malls and department stores for their holiday supplies, most people have accepted the new way of doing things – which is online shopping.

The digital transformation in holiday shopping habits have been massive in the last five years, but there are good reasons to believe that it will be super-charged this year. The coronavirus pandemic has affected the retail industry in many ways, and most people are now willing to shop online.

Knowing that holiday sales are going to be massive in 2020, ecommerce entrepreneurs need to be ready to take advantage of the opportunity. How do you do that? You need to prepare your online store appropriately. Without further ado, here are specific ways to prepare your ecommerce store for holiday sales 2020:

Evaluate the Overall Store Experience

You need to realize that customers have several options when it comes to shopping online. The holiday season is a busy period for everyone, and buyers will be quick to abandon your store and go elsewhere if they don’t like the experience. You need to start by evaluating the overall user experience and taking significant steps to ensure that customers have the best user experience in your ecommerce store. You may need to upgrade the infrastructure to handle a surge in traffic, update your third-party integrations, and improve the speed of your site.

Create Mobile-Optimized Experience

More people are shopping with their mobile devices, and you need to make the process easier for them. Creating a mobile-optimized experienced is very important, and you may need to involve some experts. You can start by implemented AMP (Accelerated Mobile Pages), which can meaningfully improve the user experience for mobile users. Your ecommerce store must also be easy to navigate on mobile so that customers can find with they need with ease. Images, CTA buttons, and hamburger menu must be the right size, also.

Help Customers Find the Products They May Need

You need to make it easier for holiday shoppers to find what they may need for the season, and there are several ways you can do that. You can start by creating new product collections that are perfect for the holiday season. You can also add a search bar and filtering options to make it easy for customers who prefer to peruse a store before making a purchase to find what they need. To make shopping at your store more exciting, you can add holiday promotions that are irresistible.

Add Clear CTAs and Minimize Clicks Whenever Possible

As hinted already, many buyers have a lot to do during the holiday season and will not want to waste time and get frustrated just because they want to shop online. Any unnecessary clicks in your purchase funnel can be a major turnoff for most buyers, so you need to take care of them as early as possible. Try to minimize clicks as much as possible; you can even take shoppers directly to checkout flow by including Buy Now buttons that skip the shopping cart.

Automate Selling, Shipping, And Fulfillment

This is also a good time for automation. There will be a surge in traffic, and it will help if selling, shipping, and fulfillment of orders are automated. If you are certain you can’t handle shipping and fulfillment, you can outsource to third-party logistic providers. When you automate selling, shipping, and fulfillment, you may have access to a simple dashboard where you can compare shipping rates, print labels, manage orders, reconcile shipping bills, and many more.

Be Strategic With Holiday Marketing and Promotions

Most of your loyal customers will likely buy more this season. You will also get a lot of new customers this holiday season if you play your card well. You need to market smart to get the results you need. This is not the time to start trying different new things. You can achieve more by concentrating your marketing budget on tried-and-true channels. You can also try some keywords and strategies that worked during 2019 holiday sales.

Optimize Customer Service and Support for the Season

As mentioned earlier, there will certainly be a surge in traffic as more people will shop for holiday supplies online this year. Your customer service and support need to be ready for that. It is time to invest a little more, as that can determine customer satisfaction and how your business will fare during and after the season.

Offer Diverse Payment Methods

By supporting different payment methods in your ecommerce website, you will make your existing and potential customers more comfortable and confident to buy from you. This will also boost your sales now and in the future.

2020 has been an eventful year. The coronavirus pandemic has affected virtually every industry throughout the world. Ecommerce retailers have been affected too, but there are indications that the coming holiday season will be interesting for online sellers. You need to prepare your ecommerce store for the season, and we strongly believe that the points above can be very helpful.

If you want to discover more about our services, contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.