An optimized product page is one of the best ways to get your e-commerce store to generate more sales. The principle is simple. Your page gets to rank high on search engines once you use the right keywords, title tags and meta descriptions, among other things.
With an optimized product page, all the major search engines rank your store highly on their search slides so that you can enjoy increased brand awareness, improved user experience and ultimately generate more sales. Continue reading to discover some expert tips to help you go optimize your product pages for more sales.
Evaluate Your Product Page
You’d need to spend some time analyzing your product page. The idea is to review your various products to ascertain those that require fixing to be able to provide a great user experience for your customers. Your analysis of your product page should include the following checks:
- How fast your product page loads
- The clarity of your product page structure.
- How much information is available for your customer to make an informed decision?
- How well your products are presented
- How much brand information is made available to customers
- The quality of the user experience
Your answers should let you know if and how much optimization is needed for your product page.
Keep Your Product Photos Top-Notch
The thing with ecommerce is that your customers cannot touch or hold your products before they order them. And to convince them to buy, you’d need to find a way to give them a good idea of what they intend to buy?
That’s why you need impressive product photos that give customers a great first impression of your product. To do this, you want to use bright, high-resolution images that attractively present your product. You might also want to use a white or light-hued background when taking the photos. Get professional help if you need to. Just ensure that the product images are well presented.
Use a Clear Call-to-Action
Your call to action(CTA) is something like the climax of your performance. After the great product images and the other content on your ecommerce, what next? Never underestimate the power of a clear, well-structured CTA. It is often the difference between the rate of conversion across ecommerce stores.
The reason is that a clear CTA tells the next step to take after you have convinced them that they need your product. An example of a CTA that works is something like “add to cart.”Keep the CTA clear and simple; no need for anything fancy.
Get Social Proof
The thing with social proof is that it allows your customers to see how well you treat other customers. The principle behind it is that you get other customers to sell your products to new customers. How? Try to increase their trust with customer reviews.
Get as many product reviews, testimonials and ratings as you can because they build trust, ultimately increasing your conversions. It’s that simple. The product reviews serve to clear their doubts about your products, and since the reviews are coming from people who have used the products, new customers are more likely to buy your products. Now there might be a few bad reviews, and that’s all right as long as you have more good reviews than bad.
Get Engaging Product Content
Your product page should provide detailed information about the products you are offering. Try to present as much information as you can about the features and benefits of your product(s). But that’s not all.
Your content should want to invest time into creating product content that is interesting and catchy. By all means, avoid boring and uninspired writing. Your content is also selling your brand, and you want to be sure that it puts you in good light. Here are some things that should be in your product content:
- A catchy product title
- The price
- Key features
- Product specifications
- Instructions on how to use the product
- Information about your brand
- Dimensions and capacity of the product
Optimize for Mobile User
A key part of e-commerce is the mobile user market. A significant number of customers who shop online do so from mobile devices. That means you need to make your product pages as mobile-friendly as you can.
That is the only way to tap into the market provided by mobile device users. When your product page becomes mobile-friendly, you improve user experience and allow them to buy your products anytime, anywhere.
Use Product Videos
Most folks prefer to watch a video to reading content(the times we are in!)You can take advantage of this trait by creating product-specific videos that help your customers better grasp what they stand to gain from your product. A good product video will also provide a better presentation of your product than a product image would.
Link Your Images to Your Variants
Try linking your product images to any product variants that you also stock. When you name these variants, include their color and other information that adds clarity to the products. It adds personality to your products and ultimately increases conversions.
There you have it! Above are some tips to help you go optimize your product pages for more sales. Optimizing your product pages can be an excellent excellent way to increase your online presence. Doing this will improve your search rankings and ultimately boost sales. Use the tips described above and watch your sales increase exponentially.
Fulfillman provides Global Fulfillment & Dropshipping services, Sourcing from China, Branding, And Product Photography Services for Shopify, WooCommerce, Amazon, eBay and more! Call us today to know more about our services and how we can help take your business to the next level.