Are you looking for ways to get more customers and sales for your dropshipping business? You need to have great marketing strategies for your dropshipping store to be successful. This is because you’re not the only person selling your products online. So you need to make yours stand out. Continue reading to discover some effective dropshipping marketing tips to boost your sales.
Add Customers Reviews to Your Site
Customers are often skeptical when they find a new dropshipping store, and they need to be sure about the quality of the products before making a purchase decision. This is why reviews are so important. It helps customers to build trust. Having positive reviews available makes it much easier for customers to quickly buy from you.
Focus on Retargeting Customers
97% of visitors on your dropshipping site won’t purchase anything on their first visit. Instead of just hoping for sales from the remaining 3%, and focusing your marketing efforts on gaining new traffic, you should be retargeting all those people who have been on your site. Retargeting is when you display relevant ads and marketing content to visitors who have been on your site but didn’t take any actions. These ads appear on other sites after visitors have left your store. After visitors have been retargeted, there would be a 70% better chance of them becoming your customers, and then increasing your sales.
Leverage On Email Marketing
Email marketing is also an effective dropshipping marketing tip that offers a great return on investments. This tip can be used to retain customers, and inspire new customers to make a purchase. With the right email marketing tool, you can also create custom email lists based on your customers’ past actions. This allows you to send relevant updates and special offers to them, thereby boosting your sales.
Optimize Your Social Media Handles
Another effective dropshipping marketing tip to boost sales is social media marketing. Choose the best channels for your business, focus on two or three channels, and give these channels the attention they deserve. Visual platforms like Pinterest and Instagram work well to highlight your products. Create clear social media goals, and choose the platforms that support this. Developing your social media with writing, photos, and video is an excellent way to show your products in action. This will help build up more viewers leading to more customers, and more sales.
Find Important Communities Online and Join Them
If you want to get customers, then you need to know where they are. One of the best ways to do this is to join appropriate online communities and connect with them. Joining relevant communities on business platforms like Linkedin will help you reach your exact customers. It’s an excellent space to get your brand out there, answer your audience’s questions, and build up authority within your niche. Then, you’ll be on your way to making massive sales.
Improve Your Product Photographs
Your product photo is essential piece customers look at to decide, whether to click on a product or just scroll past. According to studies by Justuno, 93% of customers consider visual appearance the major factor in purchasing anything. Photos play a big role in converting impressions into sales, as people consume visual content more than written content. This means that depending on how your product photos look, determine the number of potential customers you will have, and the number of sales you will make. Therefore, make it a must to have beautiful product photographs if you want to boost your sales.
Consider Video Marketing
84% of consumers are convinced to buy a product after watching a brand’s video. Video marketing is one of the most powerful ways to attract customers’ attention and get more people interested in what you sell. This is relevant when it comes to physical products. You can use video to show how your dropshipping products can be used in real life. This will help to engage your audience and build trust. A study on dropshipping business reveals that using product videos increases sales by 144%. So, don’t sleep on using videos to market your products.
Get Help from Influencers or Brand Ambassadors
49% of people say that they take recommendations from influencers when deciding what products to buy. Getting influencers for your product is one big way to increase sales. These are people who have a huge presence on social media platforms. You can collaborate with them, and they will be promoting your brand/product to their audience. The value in this is because they’ve worked hard to build an audience that knows, likes, and trusts them, if they recommend a product to their audience, their audience is going to listen to their recommendation, and potentially buy your product, helping you to boost your sales.
Use Upselling and Cross-Marketing to Increase Your Sales
The cost of acquiring new customers and generating new sales is a lot higher than upselling to existing customers. There’s also a much better chance of selling to people who already trust your brand, than selling to a completely new audience. Upselling and cross-marketing allow you to make the most of every dropshipping transaction. These processes encourage impulse buys, which can boost your sales in a big way.
Getting dropshipping the right way requires a lot of dedication and the right marketing tactics. Make a concerted effort to follow the tips that have been listed above, and you will be on your way to boosting your sales and setting your dropshipping business up for success. In case you will like to know more about our services, contact us today at Fulfillman. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.