Pinterest is an image-based social network that delivers more referral traffic than any other social media site – maybe not Facebook. The fact and the bottom line is that Pinterest is no doubt the #2 referrer of traffic to websites on the whole internet, forgetting other social media counterparts.
Pinterest started small just like a site where users can post pictures of their friends, family, pets and more. However, the response has been unbelievable even to the fact that people now use the website for marketing purposes and to increase web traffic.
Not only can you generate more traffic to your website and blog when you get more followers on Pinterest, but it will also increase the buzz about your business. Here are some of the ways you can use to drive traffic to your website using the network easily.
1. Claim your business name
Pinterest username is limited to 15 characters and is just like Twitter. This means that you need to claim your name, business or service name. This way you can keep others from using your name and maintain a consistent brand across all social media channels.
2. Add the “pin it” button to your website
The fact is even when you don’t use Pinterest that does not mean your website visitors are not using it. If you don’t think like this as a business owner, you are missing a HUGE “word of mouth” marketing opportunity guaranteed to start driving traffic to your website. You will be giving your visitors the opportunity to spread your information giving you more online visibility and exposure when you add the “pin it” button for websites.
3. Let people know you are on Pinterest there
Don’t open an account and leave, start by pinning a few images that say something about your website. The next part is simple… tell people you are on Pinterest. Of course, Pinterest makes this task extremely easy as you can even link your other social media account to Pinterest. This seamless integration allows you to tweet and share your “pins” with a single click.
4. Add website to Pinterest comments
As beneficial as Pinterest can be overdoing can lead to you being spammed by the network if it is not handled with care. The addition should be done when you are offering extra value to the customers for what they are already reading or seeing. The secret here is to stay safe and still gain value at the end of the day which is getting traffic.
5. Mention the website in ALT tags
Pinterest remains to be amongst the largest online publishers ‘social referrer making it a great way to maximize your website traffic. The ALT tags of photos will do the magic for you since it makes it possible to have the website mentioned with every pin from your website as long as there is an official ‘Pin It’ button.
Pinterest gives you the chance to add that special touch to your business, something that big company cannot afford to pull off. So strategize before jumping in. Do things right and get laser-targeted traffic to your site and sales to go with it.
As an online business, you already know how important it is to attract customers to your site. But did you know you could leverage another site to drive even more traffic to your online site? By also selling on eBay, you’ll be able to increase your sales and traffic, which will help your e-commerce business thrive and succeed. eBay currently has more than 165 million buyers worldwide, so by listing on the site, you’ll get high-volume and relevant traffic of customers interested in your goods. They’ll see your site on eBay, like your products and are more wiling to had over to your site to see what else you’re offering for sale. Here’s a rundown as to why eBay is the best platform to see on:
Extra revenue for your online store- Although you might have to pay eBay a bit some money to list your item (they take a percentage of what you earn), you’ll definitely get a steady stream of customers. eBay will take care of your discovery, promotion and traffic, while you just continue to provide the inventory. Since eBay gets a certain fee per item that’s sold, they do a great job to provide quality leads to convert more orders. You’ll notice that once you start selling on eBay, you’ll get orders practically instantly!
Building your brand- You can leverage eBay to build your brand pretty much the same way you do your own online store. You get to customize your own store page with your brand, logo, colors and more. You get to choose the type of layout you want so that you can really represent your brand on one of the most used shopping sites in the world.
More traffic to your site- You can leverage eBay to drive more traffic to your site by linking it to your page. Customers will like what you’re selling and be interested in seeing more, thus clicking on the link you provide on your seller’s page to check out for more items. And with all those buyers using the site, anyone who sees your page will be curious as to what else you offer and want to see your site, thus generating more potential revenue for your e-commerce business.
SHOPIFY is a Canadian based eCommerce company that has it’s headquarter located in Ottawa, Ontario. Shopify has grown to be a famous eCommerce platform that is famous for its establishment of online stores. Shopify id eCommerce sites and retail point-of-sale systems and it was launch in 2004 and integrating advanced features in this platform till date. One of the purposes of the launch of Shopify was to help get rid of situations like setting up a website right from scratch just to run our online store.
Nowadays, its no doubts that Shopify is one of the most popular choices among those looking for an option to set up their online store. Shopify offers tons of valuable extensions, read on… Start Your E-commerce Business Promptly with Shopify
Do you have plans to start your own online business or store but you are shot on budget then Shopify comes in handy as it allows you get access to plenty of tools such as the business name generator, business loan, and profit margin calculators, terms, and conditions generator, slogan creator, business card maker and many other great features. Once your store is up and running, there are many other features you can enjoy using Shopify apart from the one listed above. Some of them include Image resizer, Gift certificate templates, Shipping labels, invoice generator, Pay stubs, and many more others.
Great Customer Support:
One of the main reasons why stores owners keep flocking to Shopify is the fact that it gives excellent customer support. The customer service is available 24/7 every day to help solves any problems that can arise when having to learn a new system. The customer service offers chat and Email options.
Shopify is so functional that it allows you to install and fully customize the website to your satisfaction and also allows you to enhance your sales and leverage on social media. Some other function that Shopify provides you with includes accounting, inventory management along with business reporting. There are also features where you can add autoresponder integrations which can help your business going even when you are not available.
WHY CHOOSE SHOPIFY FOR E-COMMERCE STORE SETUPS?
There is much reason as to why you should choose Shopify for your business even with the fact that you don’t have to spend many days developing the site as per your expectations with other websites. With Shopify advanced features its shows the points of figuring out how to use time efficiently. With Shopify, it’s all pretty much intuitive and attractive. The bottom line is Shopify as gain more interest than other platforms because Shopify allows us to have full control over the appearance and setup of your store.
The fact s that Shopify in sum comes with all those tools that can help an online business flourishes. The online platform is affordable and is one of the most accepted and used e-commerce solution platforms. So, move your website to Shopify and acquire increased returns.
A major part of running a drop shipping business is promoting products. We know potential sales are increased by promoting the online store. So now, let us talk about another way to promote and become successful in drop shipping. In this post, we will talk about email marketing to help your drop ship store.
But wait, how do we use email marketing to promote your drop shipping store?
When a customer buys, an email trigger will be activated. Promotion can happen when a customer left a product on the cart and did not complete a purchase. It could also be items or brand names that are related to the purchase. It can trigger special promo or discounts to potential customers.
Understanding Email Marketing
Email marketing is defined as the act of sending a commercial message, typically to a person or a group of people using email. The goal of email marketing is to send emails to potential or current customers. This may include advertisement, business request, or brand awareness. Email marketing is being sent to old or new customers to enhance relationship for customer loyalty and repeat business.
Advantages of Email Marketing
Email marketing presents a better relationship with customers driving better investment returns. We can say that email marketing is one of the best means of marketing. See why it is beneficial and how it will help your drop shipping business.
It is cost effective
As a businessman, one of the primary considerations you think of is cost. With email marketing, you do not need to shell out money for print cost, no postage, and advertising fees. All that is required is an active email address from your potential and old customers.
Tool to analyze the market
To measure the success of a business, it is essential to gather data and know the movement of sales. With email marketing, you can track the customer’s interest and behavior. From there, you can build a marketing strategy to campaign products which interests your customers more. Once a customer put an item on its cart but did not finish the sale that can activate the trigger. This means that the customer is more likely interested in these products.
Of course, when customers make that sale, you have a record of the customers status, demographics, and interests. With email marketing, you do not need to post advertising targeting the general market. You can promote what is required by your customers. Targeted audience reduces spending too much on unnecessary advertising with fewer returns. Saves time and energy also, does it?
Creating an Effective Email Marketing Strategy
Creating an email marketing strategy can be complicated. To avoid this, you may refer to the steps to create an effective email marketing strategy.
Choosing the Right Tools
To create an effective email marketing strategy, you have to choose the right tools. Here are some of the tools you can use for email marketing:
Search for other email marketing tools using your browser as there’s a long list of tools you can use. The ones I have mentioned are just some of the software that is readily available for you to use. You can refer to pricing, details, analytics platforms by checking their website and then choose whichever works best for your dropshipping business.
Target your Audience
Once you have chosen the right tool, you need to select the audience from your customer’s list. These are a few things to consider when choosing your audience.
Are these the best customers?
Why did the customer purchase our product?
What products did we offer that is not available to our competitors?
Select the Email Type to Send
There are different types of email you can send to your customers. Some of the email types you can use for your marketing are: Newsletters, Automated Drip Campaigns, Promotional Emails.
Set a Frequency For Your Emails
Each customer is unique. You can experiment to see that time of the day your audience is most engaged.
The main purpose of email marketing is for your customers to click on the link and make a purchase. Specifically, these are the goals you are looking to say that you have an effective email marketing strategy.
Increase click-through rates – It means that your customers were able to read through the email and followed the link to your website which increases conversions.
Increase ROI (Return on Investment) – You can set goals to improve your average ROI.
Increase open rates – An unread email is considered ineffective because it was not opened by your customer.
Increase the number of subscribers – The more people you reach via email means better business.
Design your Content
The next thing you have to consider when creating an effective email marketing strategy is the content. You have to ensure that your content is encouraging your audience to read through your email. You should also design your content to fit multiple devices. As a matter of fact, most of your customers use their mobile devices when browsing through emails because it is more convenient and handy. And lastly, create a subject line that will encourage your customers to open the email.
Monitor Email Marketing Performance
In email marketing, it is essential to monitor the performance by recording the results. Once you have the trends, you then adjust them as to what works best. Email marketing platforms have a set of analytics to gather data such as:
Email opens – This refers to the number of emails opened vs. the number of emails sent.
Email deliveries – This refers to the number of emails delivered from your list.
List of new and unsubscribers – Refers to the number of people who unsubscribed, and the number of new subscribers you gained.
ROI – (Return On Investment) – How much revenue did you generate from the emails sent vs. the amount spent.
Email bounces – The number of emails sent to customer’s inbox which bounced back unopened.
You can leverage through the data provided to have an effective email marketing strategy.
Once you have a strategy in place, you can execute the basics of your plan. With what you have learned today, you can now create your own email marketing strategy and set goals to help boost your dropshipping business.
Is email marketing easy to do?
Yes, email marketing is easy to do. Businessmen use email marketing to promote their products because they find it cost-effective and efficient. This targets the right audience without spending too much cost. It is an effective way to build a strong and consistent relationship with your customers.
What is traditional marketing?
Traditional marketing refers to any type of promotion, advertising, and campaign that is being used by companies to promote business and improve sales. This is also used for mass communications. Traditional marketing includes: print advertisements, billboards, flyers, and leaflets newspaper print ads.
Which is better: traditional or digital marketing?
Digital marketing is anything like traditional marketing except for it uses digital devices. People are accustomed to traditional marketing because of longevity. However, today’s technology is in a call for interactive means of marketing targeting a specific audience that generates success. Whichever you choose for marketing is fine, as long as it produces enhanced output to your business.
This is 2018, and I want to tell you that your website is not the only funnel for you to sell your products. Social media platforms are a new force, and Instagram is leading the force. Instagram itself has turned into very cool sales tools especially when you know how to leverage them. You tend to gain different incredible opportunities to reach your target audience and drive sales when you learn how to sell on Instagram. In September 2017, Instagram announced that they now have about 2 million advertisers registered in their business community.
The fact is that there is no type or form of business that cannot get results by using Instagram. About 75% of Instagram users take actions like visiting a website or making a purchase after seeing a ads. You are missing a lot if you’re not yet using Instagram! Here are some tips that actually work to help you learn how to sell on Instagram:
Create shoppable content
Instagram Shopping is no doubt one of the best options for selling via Instagram, and this is due to the fact that it allows you to link products to your images for people to buy. This means that you can publish a post for two purposes (for business purposes and enjoyment of the content for its aesthetic value) at the same time. Those who are interested in the product can purchase it if they desire.
Leverage Instagram ads
With Facebook Ads channel you wont be able to promote posts on Instagram but also drive more engagement and also encourage your people to click through to your website. Both of these can be effective means of increasing product awareness. You can easily use this second option to drive traffic to your website.
Work with influencers
Instagram is no doubt the best place to find influencers with huge amount of followers and this influencers are the perfect people to help you gain access to the right audience for your product or service. The number one reason why people opt for this influence is that you can promote your content without making it look spammy. All you have to do to get started is to simply pay for a post and have they included a call to action that leads to wherever you want it.
Use all of Instagram’s features
Instagram is a platform that is evolving constantly with new features been ditched out frequently, and these usually offer unique sales opportunities. For instance, the new Instagram Stories that was introduced not long ago and it has already gained about 200 million active daily users. This means you will be missing out on the chance to interact with millions of these users daily. Also, with every feature launch they are always cheaper and example is the Instagram Shopping that does not charge any service fees currently.
It’s a no-brainer that almost 70% of internet users have a Facebook account and if you are into online marketing this is just a plus for you. Through social networking site like facebook you have access to information of people with similar wants and needs and in a particular age group or, allowing you to identify who will be your audience.
1. Have a goal in mind
For you to be able to run a successful Facebook ads campaign, you need first to ask yourself what exactly you want your ads to do? Do, you need to gain more followers, sales, engagements or traffic? Well, whatever your aim or goal might be facebook has a marketing objective for you!
2. Target your audience
Facebook has about 1.28 billion daily users and this is all potential customers for your business. Whatever your goal and target might be they are on facebook waiting for you! That being said, you cant reach this user or convert them into your customers if you don’t run Facebook ads. Just as we stated earlier your facebook ads need to generate sales.
Use Eye-catching images
A saying goes that “a picture is worth a thousand words”. Your potential client might just skip right your post on their timeline when you don’t use a catchy image to draw their attention. You need to use high quality images for you to prevent losing valuable customers. Also, make sure that your ads have less text so facebook wont show it to fewer people. The best type of image you can use are the ones that is related to your business as well as your audience.
Know what to say and what not to
Now that you know the right images for your ads, what about your sales letter? The most successful Facebook ads that includes the following: an attention grabber, a phrase or sentence to add value, and a call to action. The attention grabber is very important because this will generate interest for your ads and if it does not spark the reader interest, they might scroll right by it.
Don’t make it look like an ad
The candid fact is that people don’t like being advertised to and many studies have people tend to ignore whatever they perceive as an attempt to persuade them. So, if you want a successful Facebook ads campaign make sure it does not sound like ads. The goal is to make users understand that it benefits them to click on your ad rather than just telling them to. You have to make them understand why it’s beneficial for them to follow your call to action.
Above all, understand that Facebook ads are only part of the advertising path to success. While they can help to generate more sales and increase interest, you do need to understand that it will take more than a few days of advertising to be effective.
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