Studies show that 87% of dropshippers agree that video marketing has helped them boost sales. In the fast-paced and competitive world of dropshipping, effective marketing strategies are crucial for achieving profitability and staying ahead of the competition. One strategy that has proven to be highly effective is video marketing. Videos can engage and captivate audiences, effectively communicate product information, and drive customer engagement. In this article, we will explore 8 strategies that can help you harness the power of video marketing to maximize your dropshipping sales and boost profitability.

Create Compelling Product Videos

Invest in creating high-quality product videos that highlight the features, benefits, and unique selling points of your dropshipping products. Showcase the products in action and demonstrate how they can solve your customers’ problems. Use visually appealing storytelling techniques, background music, and clear narration to engage viewers and generate excitement about your products.

Optimize Videos for Search Engines

Ensure that your videos are optimized for search engines by incorporating relevant keywords in your video titles, descriptions, and tags. Perform keyword research to identify popular search terms related to your products and include them strategically in your video content. By optimizing your videos for search engines, you can increase their visibility in search results and attract organic traffic to your dropshipping store.

Utilize Video Testimonials and Reviews

Video testimonials and reviews serve as powerful social proof that can instill confidence in potential customers. Encourage satisfied customers to create video testimonials, sharing their positive experiences with your products. You can also use video interviews to poll customers in-store, or share customer-generated video reviews on social channels. Alternatively, collaborate with influencers or industry experts to create video reviews of your products. These authentic and positive reviews can significantly influence purchasing decisions and drive sales for your dropshipping business.

Produce Educational and How-To Videos

Educational videos refer to videos that impart knowledge: a quick how-to video, a longer step-by-step tutorial, or a full-length online course. Educational and how-to videos provide valuable content to your audience while establishing your expertise in the industry. Create videos that demonstrate how to use your products effectively or offer tips and tricks related to your niche. By providing valuable insights and information, you can attract and engage potential customers, building trust and credibility for your brand.

Leverage Live Video Streaming for Product Launches and Events

Harness the power of live video streaming platforms like Facebook Live, Instagram Live, or YouTube Live for product launches and events. Live videos on Facebook surpass pre-recorded videos in terms of engagement, especially for smaller brands, making this type of content a valuable addition to video marketing efforts. Conduct live Q&A sessions, unveil new products, or provide behind-the-scenes glimpses of your business. This real-time interaction with your audience creates a sense of exclusivity and fosters a deeper connection with your brand, ultimately driving sales and customer loyalty.

Collaborate with Influencers and Content Creators

Partnering with influencers and content creators in your niche is a lifetime strategy that will continue to evolve. It can significantly expand your reach and drive conversions. Identify influencers with a relevant audience and collaborate on video content, such as product reviews, unboxing videos, or sponsored content. Their endorsement and reach can introduce your dropshipping products to a wider audience and build trust among potential customers.

Promote Videos on Social Media Platforms

Leverage the power of social media platforms to amplify the reach of your videos. Share your videos across platforms such as YouTube, Facebook, Instagram, and Twitter to engage with your target audience. Customize your video content for each platform’s requirements and consider running targeted video ad campaigns to reach a wider audience and drive traffic to your dropshipping store.

Monitor Performance and Optimize Your Videos

Regularly analyze the performance of your video marketing campaigns. Track metrics such as views, engagement rates, click-through rates, and conversions. Identify trends, patterns, and areas for improvement. Use this data to optimize your video content, targeting strategies, and distribution methods. Experiment with different video lengths, formats, and messaging to understand what resonates best with your audience and refine your approach accordingly.

Final Thoughts

89% of people are convinced to buy a product after watching a video. Video marketing offers tremendous potential for driving profitability in your dropshipping sales. Successful dropshippers plan their strategies and content carefully before shooting any video footage. Even short-form videos like Instagram Reels and YouTube Shorts need to answer the brand’s “why.”

Before you create video marketing content, ask yourself: who is this video for? What action do you want them to take? And how do you measure success? Embrace these 8 strategies discussed here, and stay consistent. Continually analyze and optimize your video marketing efforts to achieve long-term success and profitability in your dropshipping sales.

Do You Need An Expert For Your Video Marketing? Call Fulfillman Today!

Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


In dropshipping, influencer marketing remains an effective way to promote your business, reach out to more customers, and increase sales. It involves working with social medial influencers to help give your dropshipping business the recognition it deserves. In fact, research has proven that 61% of consumers trust the recommendations of influencers when making purchasing decisions.

What’s more, if you can identify and collaborate with influencers for your dropshipping business, your target customers will follow. And because of the large number of followers influencers have, you’ll be able to raise your brand awareness, generate website traffic, and make massive sales. Continue reading to discover the top 8 tips to drive dropshipping sales through influencer marketing.

Get Influencers To Review Your Products through Influencer Marketing

More than 60% of consumers trust the fidelity of influencer reviews, which is almost twice the number of people who trust branded content. Many consumers rely so much on influencers to vet potential brands or new products. Thus, an undisputed way to drive sales is through influencer marketing.

You can have these influencers to review your products. Influencers can review products in many ways through videos, podcasts, blog posts, or even interviews. A positive review about your brand from influencers will result in many potential customers rushing to your store.

Give Exclusive Discount Codes To Influencers

One easy way to get started with influencer marketing is to offer discount codes. Product discounts encourage people to visit your website and evaluate your offerings. They provide an added layer of cost savings. 97% of people look for discounts when they shop for products.

The operation of offering a discount through influencers is simple. Once you’ve identified an influencer in your niche, give them a limited-time discount code to share with their followers. This time limit will add a layer of scarcity to your products and urge people to act fast.

Use Influencer Marketing  for A Contest Or Giveaway

Contests and giveaway campaigns are tested strategy that helps influencers build engagement with their followers. Additionally, brands can raise their awareness through influencer marketing and get their products into interested hands. Do a contest and ask influencers to promote it or co-host a giveaway where both you and the influencer decide the entry rules and prizes.

Most influencer giveaways require participants to share the post with their followers and tag a friend. These actions help partner brands attract more eyeballs to their products, and give brands user-generated content to share on their branded channels.

Have Influencers Curate Gift Guides During Holiday Seasons

Gift guides, especially those from influencer marketing accounts, can be a lifesaver for consumers who tend to procrastinate their holiday shopping but want quality gifts they can trust. Gift guides are a consolidated place that offers several options, usually listed by category, giving shoppers options for everyone on their list. You can partner up with an influencer for any special occasion, from traditional holidays like Christmas to other annual celebrations like Mother’s Day or Valentine’s Day.

Make Unboxing Videos With Influencers

Unboxing experiences are much more than a fad. Since shoppers trust influencer recommendations, use unboxing content through influencer marketing to showcase your products from different angles to help undecided shoppers make a purchase. When creating unboxing videos with influencers, ensure the creators have the tools and skills to show your products in their best light. Influencers should have your product features sent to them and be equipped to describe the packaging, design, and other relevant details.

Ask Influencers To Use Campaign Hashtags

Using specific hashtags on social media with influencer marketing is a great way of reaching a new audience and increasing website traffic and sales. The more influencers use your campaign hashtag when talking about your products and brand, the more it will encourage their audience to use the hashtag too. This will ultimately help you generate an online buzz for your campaign. And the bigger the buzz and interest, the more people you’re likely to encourage to make a purchase.

Start An Affiliate Program

This tip is for you if you desire a long-term partnership with influencers that frequently assist you in generating sales. Invite the people who have high influence to sign up for your affiliate program so they can receive commissions for each sale they generate for your business. The influencers will be more driven to promote your brand through influencer marketing if they share in the earnings. With this, you get to benefit from the boost in traffic and sales they generate.

Ask Influencers To Create Shoppable Posts

Requesting influencers to produce content and utilizing shopping tools on social media platforms is a way to drive sales. Numerous business-friendly features on social media sites might help you increase revenue. Therefore, request from influencers the creation of such posts so that viewers may purchase the product immediately by clicking the post.

Parting Words

Almost half of all people rely on at least one influencer to make purchasing decisions, whereas 90% of marketers believe its ROI (Return on Investment) surpasses other marketing channels. Hold on to these 7 top tips to drive dropshipping sales through influencer marketing. As long as you’re creative with your influencer’s audience, you’ll be able to improve your brand’s visibility and boost your dropshipping products sales in no time.

Are You Considering Influencer Marketing for Your Dropshipping Business? Call Fulfillman Today!

Contact us today at Fulfillman to know more about the services. We are experts in Global Fulfillment, China Sourcing, Dropshipping, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss how you can achieve success in your dropshipping business through influencer marketing. We guarantee you excellent services.


Do you know that there are 12-24 million online stores in the world, but only 650,000 make more than $1,000 of annual sales? That’s quite a competitive market. So, how do you make sure that your dropshipping business will be successful? Having a successful dropshipping business isn’t just about opening a store, and it’s not even enough to have a great product.

What good would a dropshipping business be if not to make sales and more sales? For your dropshipping business to be fruitful, it’s necessary to apply appropriate marketing tips to generate and double your sales. Continue reading to unveil the top marketing tips to double your dropshipping sales.

Sell Evergreen Products in Your Dropshipping Business

Inasmuch as it’s important to offer products that are of current trends, it’s also important to have a good mix of evergreen products. This will ensure that your sales remain consistent, regardless of what is happening in the world outside of your business. Being able to offer products that are always in demand can help you double your sales.

Build Your Brand

In order to double your dropshipping sales, you need to put in the extra effort to build a brand. This means creating a unique identity for your business and doing everything you can to ensure that customers remember who you are and what you stand for. A store that doesn’t have a brand is much more likely to collapse than one that does. So, despite it takes time and effort, it’s well worth it in the end.

Give Outstanding Customer Service

In dropshipping business, one of the best ways to stand out from the crowd is by offering outstanding customer service. This means more than selling a product at a cheap price or having a quick delivery time. It also means doing what you can to provide excellent customer service and resolving any issues that may arise timely. This will help build trust with your customers, which will make them more likely to buy from you again in the future.

Offer Discount After Purchase To Increase Customer Retention

Another tip you can use to increase your dropshipping sales is by offering a discount to customers after they make a purchase. Offering a discount code like a coupon is cheaper than showing an ad to them to come back. Another way to offer discounts is by automatically applying them to the customer’s account after they’ve made a purchase. This will encourage them to come back and buy again from you.

Promote Your Dropshipping Store On Social Media

Dropshipping and social media marketing are allies. They must co-exist to attain marketing success and double your sales. It’s not enough to build an aesthetically appealing and functional store. If you want to double your sales, you should promote your dropshipping store on social media channels.

Have Custom Product Images And Videos

Most dropshipping businesses don’t have custom images and videos of their products, which is a big mistake. Being able to offer images and videos that are unique to your business can help you stand out from the competition. This is important if you are dropshipping products that are commonly found in other stores.

Also, it will help you improve your customer’s shopping experience, as they will have a better idea of what the product looks like and how it works. And for customers to be enticed by what they see, it will swiftly prompt them to make a purchase again and again, and if possible, refer you. Only then would your sales double.

Work With Search Engine Optimization

SEO remains a central element that shouldn’t be neglected. Otherwise, your sales will stagnate. It allows natural referencing experts to influence the search results of the search engine (like Google) so that your e-store is positioned on the first page with the keywords used.

According to its algorithm, good positioning will depend on criteria like the competition of the chosen keywords. It’s therefore important to develop an SEO strategy for your dropshipping store if you want to double your dropshipping sales.

Enhance Your Email Marketing

Email marketing is a tip you shouldn’t put aside. It’s one of the most effective dropshipping marketing strategies to increase sales. It allows you to communicate with your customers regularly and build trust between them to drive more sales. this tip can be made effective by adding additional content like videos, or gifts to catch the reader’s attention. This will increase the chances that the reader will be interested in what you have to say and will be more likely to make a purchase.


Marketing is indispensable for any business to succeed. With that in mind, the explosion of different marketing strategies over the past years has made it challenging for a dropshipping business to keep up and soar fully. You’re going to face competition in whatever niche you choose.

Therefore, you must always keep up with industry trends, offer more trending products and develop strategies on how to increase your dropshipping sales. The tips above have been shown to work over time. They will serve as a cornerstone of your promotional strategy to grow your dropshipping business and double your sales.

Contact Us Today!

In case you will like to know more about dropshipping or other services we offer, contact us today at Fulfillman. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.


The most popular method of retailing is dropshipping business. This popularity is because dropshipping helps businesses get goods to customers swiftly. Furthermore, it is essential to have in-depth knowledge of the market you’re venturing into. This knowledge will help you to identify your customers and plan your strategies.

Making a good plan and business strategies are prerequisites to starting a business. Just opening a store doesn’t guarantee successful business without proper plans. The ratio of successful online store owners to the number of people owning an online store is disproportionate. The poor percentage of successful online businesses results from a lack of plans and business strategies. In simple words, the dropshipping sales depend on the strategies you apply. To help ease your sales, here are some tips:

Plan and Design a Digital Marketing Funnel for Customers

It is important to expose your products to a lot of customers. A wide range of exposure will make many customers discover your products. Exposure can be achieved by placing advertisements on your product to cut across a good number of people.

The next step after exposure to your product is to convince them to consider getting your products. Then create good relations by offering an enticing offer for your product. In addition, be sincere and have an active website and social media handle.

Use Search Engine Optimization

Search Engine Optimization is also called SEO. It is used to influence the search results of the search engine so that your e-store is positioned on the first page about searched keywords. There is high competition on dropshipping business and keywords. SEO takes immense effort and time, but it is surely worth it. SEO is a part of the efforts, and writing helpful content is another. And you will have to write each post with strategic keywords.

In addition, make welcome notes on your websites. And personalize the experience of your customers. Personalizing your customers’ experiences will give them a welcoming and important feeling. It is a good strategy always to make your customers important.

Make Use of Email Marketing

Email marketing is one of the most effective strategies of online marketing. Email marketing can be used to keep a customer and convince new customers. All you need to do is start by sending a consistent email newsletter. Generate forms, popups, and tactics to impress subscribers. Always send a welcome offer to new customers. And make sure you send the right email to the right customer.

Organize Giveaway to Cause Traffic

If a giveaway is properly organized, you will have more customers. And it makes your business popular and attractive. Giveaways are also called social promotions. The giveaway can include hashtags or photo contests. To run a smooth giveaway, you have to make the price attractive.

Join the Most Relevant Communities Online

Reaching your customer begins with knowing where they are. Furthermore, join them and be friend. Your niche is an ally to your business.

Facebook and Quora are amazing places to join groups and communities. Furthermore, Facebook and Quora are the right places to answer customers. Put efforts into making your customers happy. And find a way to resolve issues with unhappy customers. Make your customers your friend. This relationship will help keep your clients and make them refer people to you.

Normalize Video Marketing

Seeing is believing. A lot of customers are easily convinced when you show them what you are selling. You can use Video marketing to showcase how your product works and its effectiveness. Video marketing can be performed on any social platforms as an ad. Like Instagram, Facebook, YouTube, Tik Tok, and others.

Use Paid Advertisement

Using paid ads will naturally expose your products better. Unpaid ads can not be compared to paid ads. Paid ads reach many people that you are not even socially connected to. For example, Facebook and YouTube. These adverts will make your products gets to the right people globally.

Paid ads aid in making your products reach the right customers. And most importantly, run paid ads with discount codes.

Improve Your Products Description

The first impression counts the most. In this regard, product description is called visual description. You have the power to attract a customer with the description of your products. But you have to sell quality products and speak highly of them. No matter the circumstances, please be lenient and sincere. You are not expected to give a description that doesn’t match your product. The proper description is best done by viewing your products through the eyes of your customers. Use clear video and self-descriptive photos.


There you have it! Above are some marketing tips to boost your dropshipping sales. Running an ecommerce or dropshipping business is never an easy undertaking. You need to do everything you can to improve your sales figures. Follow the tips above, incorporate sincere efforts, and give it your all to boost your dropshipping sales.

Do you need a reliable dropshipping company for your ecommerce business? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.