Entrepreneurs

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Customer engagement is very crucial to your dropshipping business. Knowing how to effectively engage your audience/ customers will help you attract and delight them at every turn in the customer journey. Also, it will create a memorable and unique experience with each customer, which sets you apart from your competitors. Continue reading to learn how to engage your audience or customers for your dropshipping business.

Monitor Social Media Feedback

Social media is a powerful feedback tool that provides up-to-date insight into how customers feel about your brand. 47% of your customers with complaints will use social media to voice their opinions and most expect a response within minutes. This creates an excellent opportunity for your service team to delight the frustrated ones among them.

By responding to posts and comments, your service team showcases your customer service quality. If you successfully resolve the problem and satisfy the customer’s needs, your social media following will witness it as well. And, that’ll lead to conversations with new leads and free word-of-mouth marketing for your brand.

Build A Community Forum

Community forums are a fun way to communicate with potential customers who are passionate about your business. They bring customers together, giving those who love your brand a chance to tell others why it’s so amazing. You can also leverage your forum as a customer service resource where reps answer questions that were not addressed in your knowledge base or FAQs (Frequently Asked Questions).

Ask Questions

One of the easiest ways to personalize a customer interaction is by asking questions. If you’re working with a customer over the phone, in person, or a chat thread, ask them questions that don’t relate to the inquiry. Even asking about their day is a great step toward developing rapport with them. Meanwhile, consider timing.

If a customer seems eager to resolve an issue, it may not be appropriate to ask a personal question. They may think you’ve lost focus or aren’t interested in resolving their issue. Instead, wait for a lull in the action where no party is doing much talking and you want to keep the conversation going.

Follow Up On Customer Feedback

Collecting customer feedback is good, and putting it into action is even better. But, a step that is often overlooked is following up. Reps should respond to customers whenever they leave a review, whether it’s positive or negative. If it’s a positive review, your rep should thank the customer to let them know that their feedback is been noticed.

Conversely, if it’s a negative review, your rep should spring into action to prevent potential churn. Regardless of the situation, your rep should be looking for ways to extend customer engagement after a problem is resolved.

Create A Customer Loyalty Program

Customer loyalty programs are efficient because they add value to the customer experience that goes beyond the initial purchase. This keeps customers engaged and interested in your brand’s content and product, even if they’re not actively looking to buy at the moment. By giving your audience access to promotional deals, discounts, or coupons, they will continue to open your newsletters, read your ads, and consider your products store until they’re ready to make a purchase.

Host A Company Tour

Sometimes it’s not only the product that makes your brand great, it’s the people and systems that are supporting it that are incredible as well. Giving an inside look at your dropshipping business and how it operates is an amazing way to attract potential customers and make them fall in love with your brand.

A popular example of this concept is brewery tours. Breweries will host tours where customers can walk through the facility and sample products. Since beer is an extraordinarily crowded industry, this creates a personal connection between the brand and its customers. Customers don’t just buy beer because they like the taste; they buy it because they have the memories of touring the facility and engaging with the staff.

Provide Self-Service Resources

Customer self-service is viewed as a retention tool. However, it also engages people who haven’t purchased your product. For instance, Hyundai has augmented reality user manuals where customers can explore the interior of a vehicle through overlayed features on a tab’s camera. This service simplifies anything that could be a confusing user interface.

Instead, customers know exactly what each function does in the car and can recall information without having to ask the sales rep. These kinds of candor lower friction within the customer experience and help you as a salesperson to close deals.

Summary

There you have it! Above are some insightful tips to engage your audience/customers for your dropshipping business. Actively engaging your audience or customers regularly can be a great way for your business to stand out from the competition. Implement these simple strategies to drastically improve your retention rates and skyrocket the success of your dropshipping business this year.

Do You Need Help with Your Dropshipping Business? Call Us Today!

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We can offer you everything you need to create high demand around your dropshipping products. An amazing experience awaits you.

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Retention in dropshipping or e-commerce is your business’s ability to keep existing customers long-term. It’s very crucial as it cost less to retain an existing customer than to acquire a new one. Also, research has proven that 20% of customers produce 80% of sales. You can imagine how massive the gain would be if you increase your retention rate. Continue reading to know 7 tips to increase retention rate for your dropshipping/ e-commerce business.

Exceed Customers’ Expectations

These times, customer expectations are set at an all-time high. And the only way to retain them is to exceed or surpass their expectations. Therefore, carefully commit to what you can deliver to your customers. Don’t promise anything if you can’t accomplish it. Customers feel happy when they get more than what was expected. For instance, suppose your business policy states that a product will be dispatched in 5 working days, but it is shipped within 3 days. This means you have over-delivered what was promised. In this scenario, your customers will feel delighted, increasing the chance of repeat sales.

Offer Excellent Customer Service

96% of customers are ready to leave a brand for bad customer service. You surely don’t want to make such a mistake. Offering excellent customer service is another way to increase retention. Meanwhile, how do you ensure your customers stick to your brand? Start by proactively listening to your customers, clearing their doubts, and resolving any issue at the earliest. Interaction with your customers shouldn’t feel like robotic talk. Add human touch to the conversation. You can do this by assigning a separate team consisting of professional customer representatives. Ensure to train them in understanding the customer’s needs and offering personalized solutions.

Resolve Your Customers’ Queries Quickly

90% of customers rate an immediate response as very important when they have a customer service question. The speed of the response plays a huge role in determining the customers’ experience. And the quicker you are to resolving your customers’ issues, the more satisfied your customers will be. Implementing live chat software is one of the best ways you can use to address your customer complaints 24/7. By reducing wait times, you can improve customer experience, which will help you increase your retention rate.

Utilize Social Media

Above 58.4% of people use social media across the globe. That equates to more than half of the world. Many times, customers will probably not contact you by email or over the phone. Instead, they might use social media to reach out to your brand. They may view your social media profile, ask questions, and leave a review or comment. So, it becomes vital to engage your audience over different social media platforms. Responding will show customers that you care about them, which will ultimately improve their experience with your brand and increase your retention rate.

Look For Ongoing Relationship Opportunities

Seek opportunities to provide lasting value to your customers. For instance, if you sell mechanical equipment, offer a service program or a free annual check-up on all purchases. By doing that, you are turning a one-time transaction into an ongoing service-based relationship. This will help you increase your retention rate and ensure you remain a vendor of choice.

Design a Customer Loyalty Program

A customer loyalty program reward customers for their continuous support. It works on a simple principle. The more customers shop from your brand, the more rewards they get. Offering incentives to your loyal customers will make them feel valued and help you increase your retention rate. You can reward your customers by providing them with free brand merchandise, free shipping, discount coupons, gift vouchers, etc. You can likewise design various contests like giveaways to attract your customers. These types of programs will foster an emotional connection with customers and motivate them to purchase again from you.

Be Transparent

If you have technical issues in your delivery system, try communicating them with your customers. Or else, customers may get annoyed while waiting for their products to arrive and move to your competitors. If you don’t provide complete information about a product, it may seem like you are hiding something. Therefore, try to offer comprehensive details about the product or services you provide to become a reliable seller in your customers’ eyes. Not only will you foster a culture of trust but also increase retention.

Endnote

While it may take some effort, increasing customer retention is important for any dropshipping or e-commerce business that wants to thrive. An increase in retention rate signals satisfaction with your products and services and position you for growth. The tips discussed are virtually for any type of business. Utilizing them will build you a loyal and satisfied customer base that will sustain your business for many years to come.

Let us Move Your Dropshipping Business to the Next Level

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In coming days, the way dropshipping business interact, engage, and sell to customers will be completely different. The ground rules and the unique ways of communicating and engaging with shoppers will take the best of the best that exists today, learn from the failures, and make both sides happier along the way. Do you want to know what trends to follow to achieve a competitive advantage? Continue reading to discover 8 consumer trends to guide your dropshipping business in 2023.

Building Relationships Starts Local

Customers are returning to in-store shopping, which is great news for dropshipping businesses with a retail presence. Still, you need to step up your game, putting more emphasis on creating value for your customers through brand experience. Whether your brand has the means to have a retail presence or not, brand experience is important to customers. Don’t just sell products. Sell your brand story, offer value beyond purchase, and engage customers directly on community channels.

Personalization Is In Demand for Dropshipping Business

Many shoppers expect brands to offer personalized shopping experiences, both in-store and online. However, customer interest in shopping experiences tailored to their interests is matched by privacy concerns. Take a balanced approach to use data to create personalized experiences for your customers. Reduce reliance on third-party data solutions and collect data directly. Be transparent about how you use this data to maintain trust with your customers, and stay compliant with dropshipping business privacy laws.

Buy Now, Pay Later Options

The BNPL market is expected to grow more than 33.3% between 2021 and 2026. Offer customers a buy now, pay later (BNPL) option to fight inflation woes. The popularity of this payment method continues to increase as consumers watch their spending. Enable Shop Pay Instalments in your online store to simply offer a BNPL option for your customers. This gives them the flexibility to purchase within their budgets through interest-free payments over time, removing a barrier to making a sale.

Brands Look To Omnichannel Experiences To Get More Customers

Online shoppers are starting their product discovery journeys in places asides from traditional search engines. Seeking new channels to get in front of potential buyers will be key in 2023. Taking an omnichannel approach can help your brand reach an increasingly large crowd. Alongside your dropshipping business, surface your products on other channels like Amazon, online marketplaces, social selling, and physical stores.

Customers Demand Low-Friction Returns

You might be wondering how you can offer a frictionless return policy that doesn’t cut into your bottom line. With margins tightening, offering free returns may be out of the question for your dropshipping business. This doesn’t mean you can’t find creative ways to make the return process less painful. Combat returns before they happen by improving size charts, using a virtual try-on app, photographing clothing on a variety of models, or offering a personal shopping assistant service.

Social Commerce And Discovery Hold Strong On Tiktok

TikTok is one platform that is dominating the social commerce space. Its platform is 1.7 times more likely to be the source for product discovery than other platforms. TikTok is a lucrative secondary sales channel for dropshipping business looking to target more customers to make massive sales. You can also monetize audiences by selling through TikTok, without having to build a website from scratch. As more young people are shopping via mobile devices, investing in vertical video content for TikTok, Instagram Reels, and YouTube Shorts for your business will be a great idea.

Brand Loyalty Is Waning

Price isn’t the only reason for waning loyalty. Consumer habits are aligning more and more with their values, pushing many to choose brands with sustainable business practices. Customers also seek a convenient, responsive, and personalized shopping experience, with brands that offer it. Thus, reward loyal customers with perks and exclusive discounts. Re-evaluate your inventory management strategies to prevent losing customers to out-of-stock products. Finally, appeal to the social and emotional interests of customers by implementing a sustainability strategy and communicating environmental impact.

Brand Collaborations for Dropshipping Business can Cut Acquisition Costs

Customers’ interest in your brand can largely improve with endorsement from influencers. Use collaborations with other complementary brands, and influencers to access audiences that mirror their target customer. Collaborations with influencers and creators are usually paid endorsements but can also involve a co-created product or experience. Likewise, don’t forget to engage with loyal followers for authentic feedback and reviews.

Final Thoughts

Dropshipping business is evolving every day and is becoming more customers oriented. Therefore, the race to survive in the market depends on your approach toward business plans. As consumer trends shift again, you should keep the feedback loop open, diversify your supply chains, and explore new sales channels to cater to customer expectations while protecting your bottom line this 2023.

Do You Need Help with Your Dropshipping Business? Contact Us Today!

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Dropshipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.

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The success of your dropshipping business depends on the products you sell. Therefore, it’s important to conduct thorough product research before finalizing the top dropshipping products for your new endeavor. But if you’re tired of brainstorming on which products to dropship, then this blog post is for you. Continue reading to discover the top 10 winning dropshipping products to sell in March.

Anti-Slip Ultra Soft Thick Soft Cloud Slippers

Data shows that retail sales for clothing and footwear are valued at $1.5 trillion worldwide, which is set to increase to almost $2 trillion by 2026. With the Anti-Slip Ultra Soft Thick Soft Cloud Slippers, over 150,000 customers have already found relief from foot, joint, back, and hip pain, and those who suffer from plantar fasciitis and bunions.

Multifunction Nursing Pillow

The global baby products market is projected to be worth around $88.72 billion in 2026. Searches for baby care products have been growing over the past year, which proves that the demand will continue to grow in the future. The Multifunction Nursing Pillow provides the comfort and support to help mothers bottle-feed or breastfeed their babies with ease.

Black Cat Candle Holder

By 2027, spending on home interiors and furnishings are set to reach over $838.6 billion. This product is suitable for birthdays, candlelight dinners, restaurants, living rooms, studies, and bars. It’s a great choice for celebrations, anniversaries, parties, housewarming gifts, and beautiful metal candlesticks.

Pet Oral Cleaning Freshener Spray

The demand for pet supplies is reaching a five-year peak. The Pet Oral Cleaning Freshener Spray can kill 98.99% of oral bacteria, quickly eliminate bad breath, removes plaque and tartar, and heals gum inflammation and periodontitis in pets. The major driver for pet supplies is the wide range of multifunctional and fashionable accessories customers can choose from.

Professional Choking Rescue Emergency Device

At times, children and adults can choke on food and it’s more dangerous if they accidentally eat something else. If effective measures aren’t taken in time, this is often a fatal danger. This product is for both adults and children. It can solve these problems and save lives in the first place, as it is an effective respiratory restorer. The Professional Choking Rescue Emergency Device is a first-aid product that every home, school, clinic, and hospital would want to have. Thus, make it known to your customers.

Mini Portable Electric Shaver

The beauty industry including skin care, cosmetics, hair care, fragrances, and personal care will be valued at $758.4 billion by 2025. And this product falls under that category. The Mini Portable Electric Shaver works by shaving and removing any body part hair. It is a product needed at home by every man and woman.

Car Fastener Box Set

Plastic rivet fasteners are suitable for mounting side skirts, bumpers, and other equipment features for vehicles. These clips in this product are suitable for holding everything in place with a fitting fit. It can also be used by buses, trains, planes, trucks, caravans, and cars. The car accessories market is expected to reach $1,946.3 billion by 2028 globally. You can imagine how much sales you’ll be making if the Car Fastener Box Set is added to your dropshipping store.

New Cord Organizer For Home Appliances (3pcs)

Many people have a lot of messy power cords at home. This product is just the answer to that problem. This is a small cord organizer designed to solve the messy troubles of household wires. It allows easy wrapping of wires with one hand. All household equipment wires will be in order and kept tidy. These kinds of products are always in demand and the market is forecast to reach $35 billion by 2027.

Antibacterial Moisture-Proof Refrigerator Shelves Mats (4pcs)

The Antibacterial Moisture-Proof Refrigerator Shelves Mats are very good in keeping the fridge clean and dry while extending the life of the food inside. They function as a barrier between food and the refrigerator. So when spills, leaks, and messes occur, all that needs to be done is to remove the mat and wash, instead of struggling to clean the entire fridge. Recent studies show that the likelihood of consumers purchasing kitchen tools is relatively high. So you want to add this to your store.

Instant Jewelry Cleaner Spray

The Instant Jewelry Cleaner Spray restores a sizzling and brand-new look effectively on jewelry in 1 minute. The ammonia-free solution contained in it allows a deep clean without harming your jewelry and restores a shiny coating on the surface that lasts for 12 months.

Start Selling

There you go with the top 10 winning dropshipping products to sell in March. In a nutshell, the success of your business depends on offering products that are in demand by customers. It’s also important to consider market trends and consumer preferences. With that in mind, you’ll be able to figure out what products to dropship to achieve a profitable dropshipping business.

Call Fulfillman Today!

Contact us today at Fulfillman to know more about the services. We are experts in Global Fulfillment, China Sourcing, Dropshipping, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your possible dropshipping options. Our experts will provide suitable answers to your questions and concerns. We guarantee you excellent services.

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Research shows that if an online business site loads slower than expected, visitors are less likely to make a purchase. The sole culprits of a slow website are large, under-optimized images. While the image quality is important for creating great product photography, image optimization is key to reducing site load times, enhancing your brand, attracting shoppers, and building a successful business. Continue reading to know some vital product image optimization tips for your online business.

Use Concise and Direct Product Image Names

It’s easy to keep the default file names your camera assigns when uploading product image. However, when it comes to image optimization, use relevant keywords to help your webpage rank on search engines. Creating descriptive, keyword-rich file names is important for image optimization.

Optimize Your Alt Attributes

Alt attributes are the text alternative to images when a browser can’t render them properly. They’re used for web accessibility. Even when the image is rendered, if you hover over it, you’ll see the alt attribute text. The alt attribute adds SEO value to your website. Adding appropriate alt attributes that include relevant keywords to the product image on your website will help you rank better in the search engines.

Choose Your Product Image Dimensions And Angles Wisely

Show multiple angles of your product. However, be careful when dealing with large images. Don’t place the largest image on your webpage. You can easily shrink the dimensions via the source code. This will increase your page load time. Instead, use a smaller image on that page and offer visitors the option to view a larger one in a pop-up or on a separate page.

Resize Your Product Images

50% of consumers won’t wait three seconds for a dropshipping site to load. When a customer arrives on your site, it takes a while to load everything, depending on how large your files are. The larger your file sizes are, the longer it takes your webpage to load. If you can decrease the size of the product image files on your webpage and increase page load speed, fewer people who visit your site will click away.

Choose The Right Image Format

There’re three common file types used to post images to the web: JPEG, GIF, and PNG. Mostly, JPEGs are the best image format. They provide the best image quality for the smallest file size. Never use GIFs for large product image. The file size will be too large and there is no good way to reduce it. Use GIFs for thumbnails and decorative images only.

Optimize Your Thumbnails

Many websites will use thumbnail images, especially on category pages. They quickly showcase products. Thumbnails are great, but if you aren’t careful, they’ll increase your page load speeds. Thumbnails are usually presented at vital points during the shopping process. If they’re preventing your category pages from loading quickly, you could lose a potential customer. So, ensure to make your thumbnail file sizes as small as possible.

Ensure Images Are Mobile-Friendly

If you’ve used the correct file type and compressed your images, they should be pretty mobile-friendly. However, sometimes things don’t always display the way we expect. More than half of all internet traffic comes from a mobile device, so you want to ensure product image don’t mess up the mobile experience. For that reason, I recommend viewing your site from several different mobile devices like tablets, iPhones, and Android devices to ensure images look their best.

Use Image Sitemaps

If your site uses Javascript galleries, and image pop-ups to improve the overall shopping experience. Image sitemaps will get your images noticed by Google, which may help your website rank higher on SERPs. Additionally, you can use sitemaps to give Google more information about the images on your site, which can help Google find more of your images.

Beware Of Decorative Images

Anything non-product related can probably be considered a decorative product image. Although they add a lot of aesthetic appeal to a webpage, they can result in large combined file sizes and slow load times. Therefore, make these images PNG-8 or GIFs. You can create beautiful images that are only a few hundred bytes in size.

Test Your Images

Test the number of product images you have per page. Test what angles your customers prefer. And test how many product listings you should have on category pages. All these will help you to optimize your product image well and figure out what brings more customers.

Endnote

There you go with some product image optimization tips for your online business. While product image optimization might feel like another step in a never-ending quest to improve SEO, it can have a huge impact on your business. The ultimate goal of optimizing your images is to increase your bottom line. Before uploading any image on your website, keep these tips at the back of your mind and you’ll see your business get noticed by potential customers.

Do You Need Experts To Help With Your Product Photography?

At Fulfillman, we specialize in providing excellent Product Photography. We are experts in Hero Shots, Ghost Mannequin Photography, and Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. We guarantee you get quality and excellent services that gives 100% client satisfaction.

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In dropshipping, influencer marketing remains an effective way to promote your business, reach out to more customers, and increase sales. It involves working with social medial influencers to help give your dropshipping business the recognition it deserves. In fact, research has proven that 61% of consumers trust the recommendations of influencers when making purchasing decisions.

What’s more, if you can identify and collaborate with influencers for your dropshipping business, your target customers will follow. And because of the large number of followers influencers have, you’ll be able to raise your brand awareness, generate website traffic, and make massive sales. Continue reading to discover the top 8 tips to drive dropshipping sales through influencer marketing.

Get Influencers To Review Your Products through Influencer Marketing

More than 60% of consumers trust the fidelity of influencer reviews, which is almost twice the number of people who trust branded content. Many consumers rely so much on influencers to vet potential brands or new products. Thus, an undisputed way to drive sales is through influencer marketing.

You can have these influencers to review your products. Influencers can review products in many ways through videos, podcasts, blog posts, or even interviews. A positive review about your brand from influencers will result in many potential customers rushing to your store.

Give Exclusive Discount Codes To Influencers

One easy way to get started with influencer marketing is to offer discount codes. Product discounts encourage people to visit your website and evaluate your offerings. They provide an added layer of cost savings. 97% of people look for discounts when they shop for products.

The operation of offering a discount through influencers is simple. Once you’ve identified an influencer in your niche, give them a limited-time discount code to share with their followers. This time limit will add a layer of scarcity to your products and urge people to act fast.

Use Influencer Marketing for A Contest Or Giveaway

Contests and giveaway campaigns are tested strategy that helps influencers build engagement with their followers. Additionally, brands can raise their awareness through influencer marketing and get their products into interested hands. Do a contest and ask influencers to promote it or co-host a giveaway where both you and the influencer decide the entry rules and prizes.

Most influencer giveaways require participants to share the post with their followers and tag a friend. These actions help partner brands attract more eyeballs to their products, and give brands user-generated content to share on their branded channels.

Have Influencers Curate Gift Guides During Holiday Seasons

Gift guides, especially those from influencer marketing accounts, can be a lifesaver for consumers who tend to procrastinate their holiday shopping but want quality gifts they can trust. Gift guides are a consolidated place that offers several options, usually listed by category, giving shoppers options for everyone on their list. You can partner up with an influencer for any special occasion, from traditional holidays like Christmas to other annual celebrations like Mother’s Day or Valentine’s Day.

Make Unboxing Videos With Influencers

Unboxing experiences are much more than a fad. Since shoppers trust influencer recommendations, use unboxing content through influencer marketing to showcase your products from different angles to help undecided shoppers make a purchase. When creating unboxing videos with influencers, ensure the creators have the tools and skills to show your products in their best light. Influencers should have your product features sent to them and be equipped to describe the packaging, design, and other relevant details.

Ask Influencers To Use Campaign Hashtags

Using specific hashtags on social media with influencer marketing is a great way of reaching a new audience and increasing website traffic and sales. The more influencers use your campaign hashtag when talking about your products and brand, the more it will encourage their audience to use the hashtag too. This will ultimately help you generate an online buzz for your campaign. And the bigger the buzz and interest, the more people you’re likely to encourage to make a purchase.

Start An Affiliate Program

This tip is for you if you desire a long-term partnership with influencers that frequently assist you in generating sales. Invite the people who have high influence to sign up for your affiliate program so they can receive commissions for each sale they generate for your business. The influencers will be more driven to promote your brand through influencer marketing if they share in the earnings. With this, you get to benefit from the boost in traffic and sales they generate.

Ask Influencers To Create Shoppable Posts

Requesting influencers to produce content and utilizing shopping tools on social media platforms is a way to drive sales. Numerous business-friendly features on social media sites might help you increase revenue. Therefore, request from influencers the creation of such posts so that viewers may purchase the product immediately by clicking the post.

Parting Words

Almost half of all people rely on at least one influencer to make purchasing decisions, whereas 90% of marketers believe its ROI (Return on Investment) surpasses other marketing channels. Hold on to these 7 top tips to drive dropshipping sales through influencer marketing. As long as you’re creative with your influencer’s audience, you’ll be able to improve your brand’s visibility and boost your dropshipping products sales in no time.

Are You Considering Influencer Marketing for Your Dropshipping Business? Call Fulfillman Today!

Contact us today at Fulfillman to know more about the services. We are experts in Global Fulfillment, China Sourcing, Dropshipping, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss how you can achieve success in your dropshipping business through influencer marketing. We guarantee you excellent services.

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According to Kissmetrics, retaining an existing customer costs between 5 and 7 times less than gaining a new one. Customer retention is not only cost-effective but also an amazing branding exercise to delight customers so that they become your brand ambassadors. If they like your business, they’ll refer you to others. This increases the profitability of your business from 25% to an astounding 95%. Continue reading to discover how to recruit and retain customers for your business.

Provide A Seamless Customer Experience

Customer retention efforts start immediately after a potential customer interacts with your brand. Provide a positive customer journey from the presales session through the purchasing process is crucial to retain customers. Then beyond the transaction, provide quality customer service. Customers with a good experience with your business are likely to continue purchasing from you.

Implement A Customer Loyalty Program

Another great way to retain customers is by organizing customer loyalty programs. These programs reward customers who interact with a brand repeatedly. Loyalty programs can encourage frequent purchases and discourage customers from switching brands. There are many customer loyalty programs. You can reward returning customers with VIP perks. You can also offer loyal customers discounts or allow them to shop for new products or deals before the general public.

Seek Customer Feedback to Retain Customers

Furthermore, you can retain customers by seeking feedback and knowing their concerns. Seeking customer feedback is important to understanding customers’ needs, preferences, and satisfaction levels. It’s also an amazing way to make your customers feel heard. Using customer surveys to obtain customer feedback can show customer appreciation and increase customer engagement with your business.

Make Changes

Another tip on how to recruit and retain customers for your business is to make changes based on what you learn. Use the data you obtain from your research to adjust your business strategy and offerings. Responding to customer input shows appreciation for their feedback, which can improve their overall customer experience and retention.

Look For Ongoing Relationship Opportunities

Find opportunities to provide value to your potential customers. If you are selling mechanical tools, offer a service program or a free annual check-up on all purchases. Turning a one-time transaction into an ongoing service-based relationship will help you increase customer retention and ensure you remain a vendor of choice.

Plan Strategic Outreach to Retain Customers

Staying top of mind does not mean bombarding your customers with promotional emails. Instead, plan an outreach around strategic events and sales, and factor in your customers’ journeys, like peak buying seasons or changes in market conditions. Stay in touch with your customers through social media or email marketing. You can create an email newsletter to entertain and inform subscribers and increase brand awareness.

Asides from promotion, consider marketing campaigns that provide entertainment and educational value to customers. For example, if you run a party decorations shop, offer an opt-in email series with party-planning tips, recipes, games, etc. Providing value will retain customers by encouraging repeat purchases and reminding your existing customer base and new customers what you offer.

Retain Customers by Making It Personal

70% of purchasing experiences are based on how customers feel they are being treated. Building a personal connection can help you retain customers after recruiting them. You can send a business anniversary or birthday postcard, or even make quarterly or annual calls to high-value customers to thank them for their patronage, check in on their level of satisfaction, and inquire about their current or upcoming needs.

Make The Most Of Social Media

Increase your connections, communities, and customer engagement by hosting in-person events, digital panels, seminars, or forums. You can likewise encourage your customers to stay connected with your brand on social media.

Solve Problems

When customers have issues, make sure they can speak with a real, sympathetic person, ideally in person or by phone. Even in our digital world, people prefer to communicate with other people. This desire is so strong that 75% of people believe it takes longer to reach a live agent on the phone or an online chat. Referring frustrated customers to a FAQ (Frequently asked questions) page or an email contact form will likely worsen the situation. Thus, empower your employees to fix issues when they arise.

Be Grateful

Send personal thank-you presents like seasonal gift baskets or branded products that customers can display in their homes. Even something as simple as a refrigerator magnet can keep your brand top of mind, and your contact information readily reachable.

Parting Words

71% of customers end their relationship with a business due to poor customer service. It’s not easy to lose a customer, but if the result is unavoidable, always end the relationship on a good note. Remember, how you handle a customer’s departure will determine whether they’ll give you another chance or disappear and leave you with a bad review. Never underestimate the value of customer retention. Maintaining a positive brand experience to retain customers for your business is crucial for a greater ROI (Return on Investment).

Need Help to Recruit and Retain Customers? Contact Us Today!

Do you need a reliable dropshipping company to help you get and retain customers for your ecommerce business? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.

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According to statistics from Semrush, top marketers were 414% more likely to report success when they documented their marketing strategy. Having a documented marketing strategy directly impacts your success, whether you’re a startup in the dropshipping business or not.

Essentially, these strategies will help you create an organized plan to cater to your customers’ needs, decide your product pricing and marketing budget, and act as a guide for your dropshipping business to drive leads and sales. Continue reading for 7 top effective marketing strategies that you can use to grow your dropshipping business in 2023 and beyond.

Focus On Retargeting Customers

98% of visitors to your dropshipping site won’t make a purchase on their first visit. Instead of just hoping for sales from the remaining 2%, and focusing your marketing efforts on gaining new traffic, you should be retarget those visitors who have been on your site. After they have been retargeted, they should have a 70% better chance of becoming potential customers on your site.

Utilize Email Marketing as a Marketing Strategy

Email marketing is another top marketing strategy that offers a great return on investment. Email marketing should form a major part of any online business marketing strategy because it can be used to retain customers, inspire new customers to make a purchase, highlight special offers and promotions, and lots more. Start by sending out a regular email newsletter and a welcome offer to new subscribers straight away. This is one fast way to get them to become customers. With the right email marketing tool, you can create custom email lists based on your customers’ past actions. This allows you to send relevant updates and special offers to the right customers.

Develop a Clear Social Media Marketing Strategy

Social media marketing is also one of the most effective ways to promote your dropshipping store. However, social media is a highly competitive space and you need to create your social media marketing strategy wisely. Start by choosing the best channels for your dropshipping business, and focus on them.

It’s best to start small, focus on two or three channels, and give these channels the ultimate attention they deserve. For dropshipping, visual platforms like Instagram and Pinterest work well to highlight your products. Also post short video content on social media. This will help your brand build up more credibility and trust.

Know How To Recover Abandoned Carts

Being able to turn abandoned carts into sales will make a significant difference to your dropshipping revenue. Many factors could cause customers to abandon their carts. This could include having too many steps during your checkout process, not offering enough information, or having delivery costs that are too high.

Optimizing the checkout process with short, simple steps and clearly offering all the information your customers need will make a huge difference. Also, ensure to make use of abandoned cart notifications. Things like push notifications, automated abandoned cart emails, and SMS notifications should be part of your marketing strategy. They will help you recover carts and make more sales.

Leverage on Upselling and Cross-Marketing

The cost of acquiring new customers and generating sales is a lot higher than upselling to existing customers. There’s also a better chance of selling to people who trust your brand. Upselling and cross-marketing will help you to make the most of every dropshipping transaction. These operations encourage impulse buys, which can boost your revenue in a big way. To do upselling or cross-selling for your dropshipping store, offer recommended products to customers before they check out.

For instance, if a customer adds a fridge to their cart, have a surround refrigerator and fridge mount appear as recommended products. You can also offer a “customers who bought this product also like” section to get potential customers. The customer has already made the decision to buy, so there’s a high chance that they’ll be happy to increase their purchase.

Attract More Customers with Paid Advertising

Paid advertising is a vital marketing strategy that can make a huge difference to your dropshipping store. Not only do paid ads make your products more visible, they allow you to target a very specific audience of potential customers. You can run Facebook ads, Instagram ads, and TikTok ads that are customized to your audience, goals, and budget. A great ad strategy is to run them with a discount code. This gives your audience more of a reason to visit your store and make a purchase.

Take Away

Getting dropshipping the right way requires a lot of dedication and the right marketing strategy. There are so many dropshipping businesses that fail because they aren’t able to market their stores properly. It just takes a little know-how of these strategies and execution to see results. Follow the 7 top marketing strategies that have been listed above, and you will be on the right path for setting your dropshipping business up for success.

Need Help Creating Your Marketing Strategy? Contact Us Today!

If you want to discover more about our services, contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.

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In today’s consumer-driven economic landscape, 63% consumers say that they expect three-day delivery as the standard. Regardless of the size of your dropshipping business, gaps in fulfillment efficiency can slow your business growth and profits. Thus, you have to put considerable attention and effort into ensuring that your global fulfillment and supply chain are running as smooth as possible. Continue reading to discover 8 wonderful tips to increase efficiency in your global fulfillment.

Focus on Inventory Accuracy

If your inventory metrics aren’t accurate, you won’t be able to fulfill orders at a high level of efficiency. Customers expect to see what’s in stock and available in real-time when they’re ordering, and if what they see doesn’t reflect what you have on hand, it could lead to issues. Tips to increase inventory accuracy in global fulfillment include establishing good inventory naming and labelling, practice and performing spot checks and cycle counts.

Make Your Global Fulfillment Process Predictable

When your global fulfillment process varies widely from one day, week, or month to the next, inefficiencies are bound to arise. If you don’t know what to expect each day in your order fulfillment operations, you’ll experience higher labour and operational costs. Invest in good order management software to help you monitor, predict and automate your systems for more predictability. This will save you time, and be more accurate in your global fulfillment more often.

Optimize Warehouse Layout for Global Fulfillment

The way a warehouse is laid out has a massive effect on the efficiency of the fulfillment process of your business. Creating a layout that optimizes workflow in all areas is important to help prevent supply chain bottlenecks and inefficiencies in the process. Bringing in a specialist is an option to consider if you think that your global fulfillment centre needs a complete revamp of your layout. They can help you optimize your warehouse space, so that you store your products more efficiently without having to expand or rent additional space.

Streamline Order Picking

Order picking is one of the central components of any distribution center. Optimization of the picking operation is important since even small inefficiencies in the picking aspect of your order fulfillment can affect your bottom line. So it’s vital to optimize how the picking operation works. Small changes, like bundling orders into single units in your global fulfillment center can lead to huge improvements in efficiency. A 3PL will have highly experienced pickers, so if you outsource your fulfillment, you can benefit from their expertise.

Optimize Slotting

Slotting is when you organize your fulfillment centre’s inventory before it’s picked, processed and fulfilled. Like picking, optimizing your slotting efforts will lead to more efficient fulfillment with small changes that are cost effective. Minor adjustments, like keeping your best selling products in the most accessible slots, will enhance your order fulfillment. It’s important to view slotting as a high level function in your fulfillment operations and follow best practices to ensure that your products are shipped in the fastest possible time frame.

Reduce Touches and Handling

It’s important to monitor the average number of touches of a typical product in your facility. The more touches that are involved, the more room for human error and mishandling that could lead to the wrong products being shipped to a customer, labelling errors and lost inventory. Reducing touches and handling of inventories will eliminate the chances of damage and theft, while at the same time increasing the speed of an efficient global fulfillment process.

Utilize an RFID System

Transparency and data tracking at every level of the supply chain is critical to helping you develop solid analytics. And analytics are necessary for making impactful changes on a daily level. With radio-frequency identification (RFID) technology and detailed tracking software, you can open up a higher level of transparency and tracking throughout your global fulfillment process.

Minimize Packing during Global Fulfillment

It should be a priority of your fulfillment operation looking for increasing efficiency to utilize the least amount of packaging as possible. More packaging leads to more steps, more handling, more time, more money, and more waste. Your aim is to figure out how to best protect products in transit with the least amount of materials.

Summary

Establishing an efficient global fulfillment operation should be one of the most important aspects of your ecommerce or dropshipping business. With the right planning and systems in place, you can eliminate most of the costly and time consuming operations. Working with a third-party logistics provider (3PL) is an amazing way to provide a seamless ordering experience for your customers, and take the hassle out of managing the logistics and fulfillment process yourself. If you’re fulfilling orders yourself, take the time to ensure that you have the right systems in place and reduce the chances of any errors occurring that could lead to disruptions.

Turn to Fulfillman for Your Global Fulfillment Needs

Contact us today at Fulfillman. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.

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Marketing is constantly evolving. And as a dropshipper at any experience level, keeping up with these changes is important. To succeed in the fast-paced marketing world and maintain a sense of relevance with your audience, it’s vital to stay ahead of them. Continue reading to unveil 10 marketing trends to boost your business in 2023.

Videos Will Be Kept Short

Oh yes, short, snappy content will win in 2023. The prevalence of Youtube, Instagram Reels, and Tiktok Shorts shows consumers want fast-paced, easy-to-digest content from brands. This will give you the chance to connect with potential customers. To reap the biggest rewards and tap into increasingly shorter consumer attention spans, you need to hook viewers inside the first three seconds of any of your product videos.

Brands Will Make Good Use Of Influencers

Influencer marketing has been the town talk for years. With the tools to build an owned audience, content creators have amassed large followers and attained a status equal to celebrities from more traditional mediums like television and film. In 2023, brands will be forging long-term connections with influencers as part of their business strategy. So don’t sleep on it!

Mobile Optimization Will Become Indispensable

People are glued to their phones more than ever and an increasing number aren’t just spending more time on their devices, they’re spending more money via them too. Studies show that more than half of annual online website traffic comes from mobile devices. Brands that invest energy into optimizing their mobile sites will win out in 2023.

Blogging Will Stay

Blogging isn’t going away anytime soon. Not only does it help increase brand credibility and drive conversions, but it’s one of the most common marketing ways for potential customers to discover you. 77% of people read blogs regularly and 56% have purchased something from a brand after reading one or more blog posts.

Storytelling Will Become More Visual

Consumers prefer visual content to plain text, plus it’s more memorable. 62% of people say that they’re more interested in visual search than any other type of new technology. This trend is being reflected in search engines, with Google serving more and more images and videos in its results. In 2023, create rich visual experiences on your sites by adding product videos, infographics, user-generated content, and interactive images.

Push Notifications Will Allow Brands To Reach Out To Customers

If a customer can’t get the information they want, when they want it, they’ll go elsewhere. Automation has made it possible for businesses to answer customer questions in time, whether it’s a query about an order or a request for additional product information. Giving customers instant answers to their purchasing questions removes any friction from the buying journey and provides them with personal touchpoints that gently push them through the sales cycle. In 2023, on-demand conversations will become even more proactive, with brands using push notifications to connect with potential customers.

Social Commerce Will Be a Game-Changer for Marketing

Social commerce isn’t a new concept, but it’s becoming a mainstream way for customers to shop. Features like Instagram Checkout and TikTok Shopping allow shoppers to buy through their favorite social media platforms while also allowing brands to create a consistent and cohesive shopping experience. Connect your social media channels with your dropshipping or ecommerce sites and sell your products through these platforms.

Email Marketing Will Not Die

Email marketing is one of the digital marketing strategies brands are totally in control of. Unlike social media channels that can change at the whims of the platform providers, brands have complete ownership over their subscriber lists. The growing need for personalization means that you have to enhance your email marketing strategy to create powerfully unique experiences. This can be done through automated and triggered sequences, like abandoned cart emails and personalized product recommendation emails.

More Businesses Will Leverage SEO To Concur Search Traffic.

Ensure that your website and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term traffic returns. And, while SEO isn’t new, its strategies are becoming even more ingrained within modern-day marketing strategies.

Inbound Marketing Will Remain A Best Practice For Growing Brands.

In a time of digital transformation, embracing inbound marketing is a smart move. Inbound marketing can be a valuable asset to create brand awareness and build trust digitally through refocusing strategy to drive potential customers to seek out your content. The process of inbound marketing requires you to produce quality, valuable content tailored towards your target audience and buyer personas and their needs.

Take Away

There you go with 10 marketing trends to boost your business in 2023. Having the right marketing strategy is essential to boost your dropshipping and ecommerce business. As long as you’re keeping a thumb on the pulse of marketing trends, and always remain open to change, your dropshipping business will forever be growing.

Our Experienced Team at Fulfillman Can Assist with Your Marketing Needs!

In case you will like to know more about our services, contact us today at Fulfillman. We are dedicated to offering a wide range of services including Global Fulfillment, Branding, China Sourcing, Dropshipping, Third Party Logistics, and lots more.Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.

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