Entrepreneurs /

How-to-Conduct-a-Competitive-Analysis-for-Your-Online-Business.jpg?strip=all&lossy=1&ssl=1

You can easily anticipate gaps in your industry and identify new trends when you keep an eye on your competitor, making you know the tactics to become successful in your online business. However, just following your competitor on social media isn’t sufficient enough to understand how they work. You’ll need to conduct a comprehensive competitor analysis to gain the necessary insight. In this post, we’ll show you how to conduct one but first, let’s understand the concept of competitive analysis.

What Is Competitive Analysis

Competitive analyses involve identifying major competitors in your industry and researching their marketing strategies, brand, and sales. The essence of conducting competitive analysis is to help you create an effective business strategy to outperform your competitor. If you are looking to improve your business and marketing strategies through competitive analog, here are some benefits you should know.

Benefits Of Conducting Competitive Analysis

Competitive analysis helps you identify drawbacks and potential opportunities in the competition and take full advantage of them.

  • It helps you work in line with industry trends and ensures you keep meeting up with standards in your industry.
  • It helps you evaluate the uniqueness of your brand, which you emphasize in your marketing efforts.
  • It helps you understand how your competitors work, what they are doing right and what they’re not to help you create effective marketing strategies that sustain your business.
  • It helps you identify new areas in the marketplaces where your competitors haven’t explored.
  • It helps you create a standard that you use to measure your business growth.

Now that you understand how important for your online business, let’s see you can conduct a competitive analysis for the business.

How To Conduct a Competitive Analysis

Conducting competitive analysis can provide benefits for every business and result in successful business growth. Here are ways to conduct a comprehensive competitive analysis.

Determine Your Competitors

This is important to help you know who you are competing with; know that what works for other similar brands may not work for yours. You can get relevant competitors by searching on Amazon, Google, and Alexa about your brand. After that, you divide the competitors into two categories; primary and secondary competitors. The primary competitors are the ones that have similar products and operate in the same location as you. The secondary competitor provides a different product that satisfies the same need that your product satisfies. The primary competitor is whom you should focus on. However, you shouldn’t toss out the secondary competitor entirely; keep them at arm’s length as shifts could happen anytime and they become your primary competitors; that’s you’d want to perform competitive analysis periodically to avoid being taken unaware.

Create A Spreadsheet

You would enter the data you will collect for your competitors into the spreadsheet. The essence is to compare and contrast the competitors. You can create a list of criteria you’ll use for the comparison, such as products offered, price range, social media engagement, first-time visitor bonuses, content for generating leads, etc.

Determine Your Competitors Product Offered

A product or service is the heart of any business; you should also analyze the prices and bonuses attached to those products. Determine if they are high or low-cost providers, their sales strategies, product uniqueness, and volume of products.

Analyze Their Sales Tactics

Narrow your analysis to the following factors;

What is their sales process? What platforms do they use? Are they trying to expand? Do they use multiple channels for sales? Do they partner with others? What’s their total sales volume? This information would help you understand how strong the competition is.

Check Out Your Competitors Pricing

It’s vital that you know much your competitor charges for similar products or services. If you offer more superior quality, you can have a higher price; however, you’ll need to explain why the price is higher than similar products. Setting the correct price for a product can be tricky, but it’s best to conform with industry pricing to ensure prospective customers see the prices reasonably and fairly. Check out the bonuses your competitor offers, such as free trials, discounts, etc., and provide unique bonuses to attract your potential customers.

Ensure The Shipping Cost Is Competitive

Do you know that high shipping cost is one of the major reasons why people abandon their carts? Some businesses use free shipping as a way to generate more sales. You check out the shipping cost and make sure yours is competitive. If you cannot offer free shipping, you could consider other ways to attract customers, such as giveaways or loyalty programs.

Analyze Your Competitors Engagement Level

Analyze the kind of content your competitor posts and how their target audience responds to it. Check out comments, both positive and negative, and check the topics with the highest engagements. Also, determine how they market their content, whether it’s with keywords, hashtags, social media ads, internal linking, etc., to help you know what to focus on.

Perform a SWOT Analysis

As you conduct your competitive analysis, note your competitors’ strengths, weaknesses, opportunities, and threats. Compare their strengths and weaknesses against yours to help you discover areas that need improvement.  You may not be able to control opportunities and threats, but you can plan for them.

Endnote

There you have it! Above are some tips to conduct a competitive analysis for your online business. Competitive analysis helps you identify the areas that need improvement so your brand can excel. So if you’re considering conducting one for your business, you should get started already. Contact us today at Fulfillman to know more about the services. Our dedicated team will be available to speak with you and discuss your possible dropshipping options. Our experts will provide suitable answers to your questions and concerns. We guarantee you excellent services.


Top-Tips-to-Save-Costs-for-Your-Ecommerce-Business.jpg?strip=all&lossy=1&ssl=1

The population of people going digital is on the rise; also, the internet has assisted in boosting this trend. You might think that starting an ecommerce business is an easy task, but the fact is that competition is stiff. As a new entrepreneur, you will deal with administrative and tech duties, customer service, marketing, and a host of others. If you don’t put the right foundation in place, the cost of executing these processes can overwhelm you. Thus, ensure that you save on your business processes for a successful ecommerce business. Read on to find out the top tips to save costs for your ecommerce business.

Build a Good Website

A good website can be described as being fast loading, responsive, and user-friendly. Many new entrepreneurs underestimate the benefits offered by a good website. Saving cost on this task can be achieved by outsourcing your website development to an overseas-based web developer. Nevertheless, ensure that you hire a web developer familiar with your target audience’s behavior, thereby leading to a more effective website.

Create a Strategic Marketing Plan

Several popular ecommerce marketing platforms such as; Partnerships and Referrals, Influencer Marketing, Social Media Marketing, and Content Creation can be used for a strategic marketing plan. Digital advertising comes in different sizes and shapes, but none is as rewarding as social media marketing. You can save costs by using free marketing platforms. Social media platforms like Tiktok, Facebook, and Instagram are great ways to build your brand. Several ecommerce businesses compile data from platforms like Google Analytics to identify target products and audiences.

Look out for Collaborators and Partners

Partnering with similar companies or brands can be a fantastic way to reduce marketing costs. For instance, if you are involved in clothes sales, reach out to influencers and offer them store credits for a post or a shout-out to help promote your brand. You could also collaborate with other accessories or clothing brands to feature each other’s items. Exploiting the customer base of people and similar brands can help enhance your products’ reach at a much-reduced cost.

Maintain Customer Loyalty

Another way to reduce cost is to sell your products to existing customers rather than push for more customers. In simple terms, ensure that you retain customer loyalty. If you aren’t sure how to do this, consider email marketing by starting a monthly newsletter to update your customers on your hottest products. Alternatively, create loyalty discounts and special campaigns for existing customers to continually interact with the site and show that you value their loyalty.

Turn to Effective Packaging

Although the packaging is part of branding, you must understand that over-packing a product can result in extra costs. It is a popular thing for ecommerce businesses to save cost by opting for the most affordable product. Oftentimes, they might decide to use an oversized box for packaging a small item. You can save costs by tracking the most popular products on your platform and opt for packaging that fits those items.

Go for Effective Delivery Services

Ecommerce businesses require an effective delivery service for your products. Most online business owners usually opt for the most popular delivery services. Nevertheless, this might not be best suited if you intend to reduce costs on your ecommerce business. Thus, research several delivery companies based on your company’s requirements. It can include customer reviews, delivery speed, price per item, and price per kilogram. The benefits are that it keeps your customers happy and reduces costs in the long run.

Negotiate with suppliers

Having a productive supplier-buyer relationship is an effective way to clinch discounts and opt for the latest products. Supplier prioritizes punctuality, bulk orders, and payment times. Generally, the costs will be reduced if you can draft a payment plan with your supplier. It could be a prepayment plan, thereby offering you access to discounts. Also, you could negotiate for freight fees if you’re sourcing goods from overseas. But always keep in mind that this depends on someone being a reliable buyer. Thus, ensure that you’re a trustworthy buyer through punctual payments and orders.

Pick the Best Payment Methods

You can save costs by looking for the best payment methods. Ecommerce websites offer several payment methods for their customers, including; third-party processors and transfers. As a new entrepreneur, consider the different perks and fees offered by each option. Discuss with your credit card merchants about the fees and waivers they can provide on fee reductions. Always keep in mind the popular payment platforms used by your customers and identify the channels that can help to save costs.

Endnote

There you have it! Above are some important tips to save costs for your ecommerce business. Saving costs on your ecommerce business will enable you to divert the cash to other ventures. These eight top tips will enable you to save costs for your ecommerce business; thus, ensure that you apply these strategies for your ecommerce business.

Do you need help with your ecommerce business? Contact us today at Fulfillman. We are a reputable service provider of Drop Shipping, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. By making use of our tested and trusted techniques, we can help make your online business a success. A fantastic experience awaits you.


Common-Mistakes-to-Avoid-When-Starting-a-Dropshipping-Business.jpg?strip=all&lossy=1&ssl=1

Store owners use dropshipping for processing orders from the manufacturers. The amazing thing is that the dropshippers will be responsible for the inventory logistics and shipping procedures. It can go well until you have to take accountability for the dropshipper’s mistake. Thus, ensure that you know the ins and outs of the dropshipping process and the hiccups before they affect your business.

Dropshipping is starting to gain traction for retailers looking for opportunities to make a business convenient and quick. It may seem like your problem is about acquiring your marketing and product with a bit of technology. But you should also make the customer’s experience a priority if you intend to keep your business in operation. The fact is that you may be able to delegate duties like shipment, order filling, and other inventory tasks.

Nevertheless, the dropshipping company doesn’t have time to understand their customer’s feelings. How will they know whether their customers are satisfied? The customers are the individuals bringing in the cash. If they aren’t happy about the process, it implies that everything will fizzle out immediately. Thus, you have to exploit the potentials of dropshipping optimally by understanding your responsibilities and the common mistakes that usually lead to backfire. Read on to find out the common mistakes to avoid that will help enhance your dropshipping business.

Worrying About Shipping Costs

Ensure that you quit worrying about the shipping cost; thus, you should determine your priorities. Depending on the source of the orders, shipping prices vary across boards. Avoiding this situation entails settling at a flat rate to eliminate the stress and ensure smooth running. Besides that, it makes things easier for you; it is straightforward for customers as well.

Relying Too Much on Vendors

Many things may happen by having too much confidence in a vendor. For instance, if you depend more on one vendor, they could increase the prices or decide to shut down the business. Also, they could run out of products you order. Thus, ensure that you have reliable backups to avoid being stranded. For your insurance, you should draft a contract with your vendors so that they will know your expectations and requirements.

Expecting Easy Money

As we have earlier discussed, dropshipping provides comfort that will help simplify your tasks. However, you can’t forget the importance of product marketing as well as your competitors. It requires research and the development of a customized approach that will improve your product’s appeal.

Making Order Information Difficult to Access

If you guarantee an easy and quick process for your customers, they will want to see past reviews. Set up projected ship dates based on location and ensure that the vendors keep you abreast of the order’s status to keep the customer informed. It will help you monitor orders if you expect them to reach their destination later than planned and look for alternatives quickly.

Not Enough Brand Display

You have to understand that your brand cannot continue to be viewed throughout the customer’s entire experience. Also, you want people always to keep your brand in mind, so insert your brand in several places. You can integrate custom external packaging, inserts, branded packing slips to keep your name intact after shipping.

Messing up Order Changes and Cancellations

People often order a product by mistake, click the wrong button, or change their minds. If this happens, ensure that the customer gets their money back or make appropriate adjustment. If you don’t pay much attention, the vendor may ship the order, ending with a negative review. Ensure that your vendors confirm the changes with you before doing the same with the customer. While the customers are waiting for the product’s confirmation, send them a message ascertaining their request and inform them that you are working on the changes.

Mishandling Lost or Damaged Items

Note that it has already made them dissatisfied with your brand whenever a customer encounters a problem with their order. Ensure that you’re prepared to offer them an easy and quick solution and don’t cause more problems. Creating a process for handling and managing order problems will enable you to make the customer feel accommodated.

Return Complications

If you don’t set up a system that deals with the returns, things can turn out awry. To avoid this problem, liaise with your vendor to establish a return policy. You have to understand that customers will always wait for their refund, which must be handled effectively. They may also require instructions explaining the best way to return the item. Thus, organize a system that will eliminate irritation and confusion.

The fact is that you should put your customer’s experience as a priority. Though shipping and inventory control is out of your control, you should always ensure that everything is planned accordingly. With proper management and planning, these dropshipping mistakes can be avoided to make your business function smoothly.

Contact Us today at Fulfillman in case you will like to know more about our business. Our services are affordable, reliable, and highly professional. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. With us, you are guaranteed to get quality and excellent dropshipping services.


Reduce-Shipping-Costs-for-Small-Businesses.jpg?strip=all&lossy=1&ssl=1

Are you looking for ways to reduce shipping costs for your small business? The Covid-19 pandemic has pushed several people to opt for online shopping. Due to this, many small businesses are currently engaged in ecommerce business to explore the massive opportunities on the internet and get the cash in this growing market.

Although an online business offers a plethora of options, it is limited by shipping cost, which is considered one of the most significant expenses of ecommerce stores and small businesses. In fact, a lot of shoppers are often hesitant to place the order once they see expensive shipping costs. This is why it is important to find a balance in the cost of shipping without hurting your business or profit. Read on to find out the top tips to reduce shipping costs for small businesses.

Negotiate Shipping Rates with Carriers

You have to understand that it is not only the giant retailers that have access to discounted shipping rates. Although the fact is that higher shipping volume translates to more volume discounts, but the reality is that small businesses can also benefit from negotiating lower rates and comparing prices.

For instance, if one carrier gives you their price rate, use it as leverage to fast-track your negotiations. Also, you can share your sales projections with several shipping companies if you are expecting an increase in your orders in the coming months due to demand or seasonality. Ensure that you obtain quotes from several carriers instead of opting for the first offer.

Prepay for Shipping to Reduce Total Costs

Several shipping companies enable you to prepay for shipping labels. You can purchase one set of shipping labels in the early stage and attach them to packages. This process will allow you to reduce shipping costs and also save time. Note that this strategy will enhance your bottom line to know your shipping costs before time. It is also beneficial if you can anticipate loads of orders of the exact dimensions and weight.

Repackage Your Orders to Precise Product Dimensions

Always understand that heavy and larger packages will increase your final costs if you’re not making payment for flat-rate shipping. Thus, ensure that you focus more on the package dimensions. Use boxes that best fit the product’s size that you’re shipping – otherwise, you will pay more for additional dimensional package weight. Even if it implies storing multiple sized-boxes, it could enable you to cut costs in the long run.

In other terms, the packaging for a set of products should best fit the products or at least be slightly larger than it. Another way is to eliminate the use of boxes and go for more cost-effective shipping merchants. For instance, if your business often ships less fragile, smaller items like clothing, opt for poly mailer bags or mailer envelopes.

Explore Third-Party Shipping Insurance

It is essential to have shipping insurance for your orders, depending on your business. If you intend to consider this, understand that most shipping companies usually overcharge on insurance. To determine if you require shipping insurance, consider the average worth of your shipments. It is better to opt for shipping insurance if the loss of one shipment could impact your bottom line. On the other hand, if your shipment or average product is a moderately low cost, the shipping insurance may not be essential.

Include Shipping Costs in the Upfront Price

Several online businesses won’t include the shipping price in the checkout section. Instead, they will integrate part or all of the shipping expenses into the upfront price. Also, experts believe that online shoppers prefer platforms that promote free shipping. This technique makes it easy to upgrade to free shipping without having to pay for the entire bill. If you decide to sell products set up by an affiliate or pursue dropshipping, then you can include the shipping costs into the price.

Consider Hybrid Services

Another effective way to reduce shipping costs for your small business is to use hybrid services like SmartPost by FedEx and SurePost by UPS. These services will pick your packages before transferring them to other big carriers like FedEx or UPS. The effect is that these packages end up at the closest delivery office and are delivered by local mailmen.

Reduce Small Business Shipping Costs with a Shipping Platform

The days of driving to the post office to get a package are overdue to the rise of several online shipping platforms. These platforms have made it easier to manage the shipping process effectively and streamline orders. Another thing is that they allow you to compare rates, resulting in the reduction of your shipping costs.

Get Discounted Shipping Rates

All shipping companies offer pricing discounts depending on the shipping volume, and the important thing is that you don’t have to ship massive orders per month to obtain these discounts. You can also negotiate volume discounts to gain the trust of a shipping carrier. The truth is that shipping more packages will translate to better rates.

Endnote

Reducing shipping rates for small businesses will facilitate the expansion and growth of the business. Ensure that you apply these strategies to reduce the shipping rates and divert the resources into other essential things.

For more information about us or if you will like to know more about the products and services we provide, give us a call today at Fulfillman. We provide a wide range of services including Drop Shipping services, China sourcing, Warehouse fulfillment, Third Party Logistics, Product Photography, and many more. Our trusted professional team will be on ground to speak with you and discuss your available options. With us, you are certain to get quality and excellent services that give 100% customer satisfaction.


Grow-an-Online-Community-for-your-Business.jpg?strip=all&lossy=1&ssl=1

Growing an online business is never easy without the presence of a target market that will most probably like to patronize your business. People may tell you that in business products is everything. That is true but in reality, having a community is stuff that legendary enterprises are made of. This is more like building a business brand around a society that values the kind of product you have, and it’s an excellent policy to making a good profit.

Acknowledging that human relations are crucial for business is why building a community around your business is the best way forward. There are minimal chances of a business owner meeting the people who buy commodities from them in digitalized markets. The only way they can interact effectively is by knowing the business and the products they sell. This can be achieved better when the brand is built around a community. The following tips will aid one to effectively grow an engaging community that will be best for business.

Take Your Time

Getting an active and engaging community is never easy for a business owner. That is why you have to give it time to continue to interact with your customers on your products and what you have for them. Through your efforts over time, your customers will get to be comfortable and confident with your products and hence, won’t shy away from engaging you. Potential customers will always detect when you’re desperate, and that devalues a brand. Therefore, you should take time and win your customers over.

Assemble the Right Team for the Job

Building a community is a personal engagement process that you can initiate from the team that you have. Therefore, you must get a team that shares your business’s vision and goal and understands that your brand centers around your customers. It would be best if you had people that are as passionate about the project you’re about to achieve as you. This is a motivating factor that will make your community trust you. It’s also vital you get individuals that understand the community, including their language and their culture.

Engage Customer Feedbacks through Visuals

Selling a product to customers is just the first phase of building a long-lasting relationship. You also need to hear from your customers to know their impressions of what your business looks like. Sometimes, you may need to use their feedback videos to do adverts and assure them that you’ve taken them as a big family. It will also need to assure them that you’re working on getting the very best version of your selling products. Please encourage them to post their videos on social media and tag the company’s handle to it. It will create an enormous sense of belonging for them concerning your brand.

Support the Community through a Cause Important to them

Nothing assures a community of the love that a business has for them, like community affairs. You can make an effort to involve yourself in the activities that the community is involved in. You can sponsor certain events that they do in the community that revolves around their way of life. This is one of the best methods of advertising your business and getting more customers than ever before.

Create a Strong Social Media Presence

Most of the time, you may not be opportune to be communicating with the majority of your business community. Having a good social media presence that will engage them will take care of that for you. You can sponsor Facebook campaigns with lots of discount prices for potential customers. This will keep their focus around your products even without you breaking any sweat.

For instance, if you’re in the food business, you can insert promo codes that your customers can use and win fantastic prices. This will drive them to buy your products even more.

Create a Website/Blog that will Enlighten Them

An excellent website or blog centered around your product will ensure that you build a solid community that will always engage in them. Display your products and enlighten them about what makes them unique without sounding desperate. This will surely increase their curiosity levels in exploring more products that you have.

Create a Mechanism for Organic Traffic from Search Engines and Digital Marketing

Ensure that you insert keywords on the type of product you have in your blog posts and even social media posts. Getting valuable information about SEO analysis is a good place to start. This will only ensure that people will get your business information at the first search on any search engines. It drives more individuals to engage you digitally.

Provide Excellent, 24 Hours Customer Service

Customer service is significant because it’s the best method of convincing your customers that you’re always there to help them at any time. Ensure that you have a means of hearing from them with agents on the ground to hear their complaints at any time. It only strengthens the community bond and confidence in your community.

Engage in Affiliate Partnership

This is a process where you pay incentives to your customers for making referrals of your business to potential customers. This method is effective and will drive more individuals to engage your products and persuade other people to come on board. Knowing that they can make money through this method will motivate them to market your business effectively.

Conclusion

Getting an online community presence for your business is not going to be easy, but it’s a magnificent process of getting the best patronage for your business. This will ensure that you get maximum profit at all times, even when you’re not fully stocked.

In case you will like to know more about dropshipping or other services we offer, contact us today at Fulfillman. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.


How-to-Price-Your-Products-for-Dropshipping.jpg?strip=all&lossy=1&ssl=1

Dropshipping is an effective method used to manage your online store. This is so because the process means that you get suppliers that will handle your order just the way you want it. The problem that people used to encounter when dropshipping has to be the pricing. Your ability to understand the right price to attach to dropshipping product at any time will ensure that you can always run a successful and profitable online business.

Pricing and its Importance 

One may wonder why pricing is crucial to the whole dropshipping process, and the reasons are not far-fetched because before deciding on the final price, you have to consider its total costs. The total costs include the amount you bought the goods and the shipping costs and taxation on the product. Making all these considerations will ensure that you sell your products at an excellent profit.

Setting the price too low will prevent you from making enough profit to be considered a reasonable income. If the price is too high, it will discourage customers from patronizing you, and you will miss out on some crucial sales. Therefore, it’s good to find a balance that any buyer would consider fair enough to choose.

Pricing is also one of the major factors that enable you to compete with other merchants. Sellers may deem your products to be substandard and will always hesitate to buy from you despite looking for a good price. Therefore choosing a very high price will drive potential customers to another seller of the same product. Choosing a lower price than the standard required is also not good as it will reduce the value of your brand.

How to Set the Prices of your Products

Here are some tips to set the right prices for your dropshipping products:

Choose a Minimum Retail Price

Before you do any other thing, you need to select a minimum price for all your products. The price must cover the total expenses that you’ve made on them, such as shipping, advertising, taxes, and other expenses. Setting this price limit ensures that you do not make any mistake in settling for a befitting price for your products and not to run into losses of any kind.

Once you’ve mastered how you can determine your minimum base price, you can draw a line on the lowest price range you can set for a product. From there, you can flex your prices as much as you want, knowing fully well that your costs have been well covered, and you will not experience a loss when you sell. This is where dynamic pricing can work in your favor.

 Get a Good Grasp of Your Market

Understanding the marketplace that you wish to sell your products is very important. This is perhaps as crucial as the pricing because even if you set your price, you still need a target audience that will buy. For instance, caffeine and coffee products will sell much in a business area than in any other place, and umbrellas will sell much during the fall and winter. When you understand your market and how the season impacts their choice, you can finally adjust your pricing to a level that will ensure massive profits for the season.

Know Your Competition

The Permutation that comes with pricing can be made easier if you can observe your competitors and note how much they sell for similar products. It enables you to determine the market value for your product, enabling you to distinguish yourself from their rates. If they have similar prices for similar products, it will be advisable that you change yours to attract more potential customers. To start, you can choose a lower price than your competitors.

Studying other people’s online businesses will help you understand potential buyers of your products and how they perceive the price of products. You can get valuable information from the web about any platform that you want to observe.

Know Your Target Audience

Your target audience is the people that can potentially consider buying your products. You need to study them closely and know their location, interests, their social class, and so much other relevant information. This helps you in deciding on prices that will bring enough patronage to your business.

You have put yourself in their shoes and ask what type of product they like when they like them, the price they would prefer for the products, the number of products they need, and the highest price limit they can offer. This will help you with a price limit that can work so that your profit margin will be constantly substantial.

Understand How Potential Customers Perceive Your Products

Before you set off to decide on a price for your product, you need to research the market to know how potential buyers value that particular product. Most of the time, people’s valuation of your product may be higher than the total cost price. This means that people will surely buy your product even if you raise the price because they value it more.

The scarcity of the product you have to sell is one of the best ways to raise its value. Therefore, when a product is scarce or has very little competition, you can choose higher prices without losing customers and making a good profit.

In Conclusion

Setting prices for dropshipping is a very delicate process that you do not need to rush to do. An excellent strategy will put you on the right path to establishing a successful e-commerce business that will bring constant profit.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.


Fulfillman-vs-Meeno-Group.jpg?strip=all&lossy=1&ssl=1

There is a horde of sourcing agents in China, including Fulfillman and Meeno Group today. Some are great, and others are less than that. Sadly you need a sourcing agent if you are involved in dropshipping business or sourcing products from China. That is why you need the right Chinese sourcing agent to facilitate the process for you. We understand how difficult that is. That is why we decided to review two of the leading sourcing agents in China – Fulfillman and Meeno Group. Hopefully, at the end of this Fulfillman vs Meeno Group comparison article, you should be able to determine which of them works for you.

Fulfillman

Fulfillman is known for adapting its services to match the necessities of the global dropshipping industry. This simplistic yet constantly evolving approach to dropshipping has earned them the status of one of China’s leading sourcing agents. Let’s look at some of Fulfillman’s product sourcing services.

Great Customer Interaction

Fulfillman has an easily accessible and intuitive dropshipping platform that works on both desktop and mobile devices. You get to access all the information you need on the sales, sold items, pending orders, and the items in the inventory any time you want. All you need is to log in and check the dashboard.

Branding

Fulfillman is one of the best at branding packages, business flyers, and custom boxes. Their branding services are guaranteed to set your products apart from your competition in the market.

 Uninterrupted Customer Support

If you choose to work with Fulfillman, you are assured of 24/7 customer support that is competent and dependable. In addition, you needn’t worry about any challenges that might crop up because you will have uninterrupted access to answers and directions when you need them.

 Affordable Services

Fulfillman has a reputation for providing premium services at extremely unbeatable rates. Customers are offered 5-10% cheaper rates than what you’d get at some of the other sourcing agents in the industry. However, they have also managed to find a way to help their customers get premium products at the lowest prices possible.

 Prompt Delivery

The Fulfillman team understand that time is of the essence in the dropshipping business; that is why one of the cardinal points of their sourcing services is prompt delivery. Unfortunately, few sourcing agents in China can match Fulfillman’s delivery speed.

Third-Party Logistics

The secret behind the prompt delivery that Fulfillman is known for is its well-organized and trustworthy third-party logistics. Fulfillman offers a 3PL warehouse management system built to simplify the timely fulfilment of customer’s orders.

Product Sourcing

Fulfillman boasts of a team of expert sourcing agents who know the market like the back of their hands. So the Fulfillman brand easily offers great product sourcing services. In addition, their agents have a knack for sourcing the best products there are on the market.

Product Images

Besides having expert sourcing agents, Fulfillman also has a team of in-house graphic designers and photographers that are some of the best at producing quality images that enhance your inventory.

Meeno Group

Meeno Group is one of the major sourcing export agent companies in China, and they have been lauded as one of the best sourcing agents in the country. In less than a decade, they have created a reputation for providing complete yet flexible sourcing service in China.

Here are some of the reasons why some folks think the Meeno Group is a great sourcing agent in China.

One-Stop Sourcing Services

The Meeno Group offers a complete one-stop service for sourcing from China. Some of the services they offer to their foreign clients include quality inspection, product sourcing, branding, designing, warehouse storage, customs clearance and ship management.

Free Sourcing Consultancy

Should you choose to work with the Meeno Group and get a sourcing agent that provides free consulting about sourcing products in China.

Factory & Market Guide

The Meeno Group has a team of experienced and professional locals that can help you with product sourcing in China. Members of this team are great at evaluating factories, and they are expert market guides that can help you navigate the Chinese wholesale market.

Reliable Logistics

The Meeno Group prides itself on having self-support imports and exports. That way, they can help their customers to ship cargo to different parts of the world effectively. Meeno Group has various means of handling the logistic side of importing from China. Some of the methods they use include courier, air or sea.

Supports Small Businesses

With as low as $500, you could access China’s import markets via the Meeno Group. They seamlessly collaborate with importers and suppliers so that you can get just about anything you need regardless of the quantity, delivery timeframe and budget. They also offer some of the best commission rates in China.

Simplified Import Processes

They have a verified Chinese supplier database and a team of agents that make sourcing procedures simple and transparent to save you effort and costs. They also offer great payment options like Western Union and T/T.

Conclusion

Going by their offerings and the trajectory of their services, we would recommend Fulfillman as the better of the two sourcing agents. Meeno Group is great, but Fulfillman has the edge over them. Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


Boost-Sales-on-Your-Ecommerce-Store.jpg?strip=all&lossy=1&ssl=1

The summer season is the perfect time for ecommerce managers to create promotional campaigns, engage new customers, and practice with new summer branding ideas. With concerns about the Covid-19 pandemic, sales and website traffic remain unpredictable. Therefore, it is essential to implement summer branding ideas by relying on conventional best practices for discounts and sales and budgeting to test with fun, new ideas to boost conversions and engage your local community. Read on to find out eight creative summer branding ideas that will help expand your brand and boost your online sales.

Boost Revenue with Holiday Sales

Summer holidays are conventionally prime opportunities for ecommerce brands to run special promotions and sales based on the specific holiday. Customers always look for these discounts and look forward to the shopping events. These seasons include father’s day, Memorial Day, Labor Day etc. You can implement different summer branding ideas to sell the products.

Test Exclusive Summer Offerings

The fact is that customers cherish exclusive offer. It gives them a sense of feeling and urgency that they are purchasing a scarce service or product. These usually feature old inventory, a completely new idea, or you can purchase one and get an additional product. If you have the money, create summer-themed services and products available during the summer season exclusively. These seasonal, unique products will enable the customers to view your brand as an experimental and forward-thinking brand. If successful, you can create a seasonal campaign to increase seasonal sales. If you run a successful campaign, you can use the template for other ones. The risk is that you will be left with unsold catalogues that won’t be so useful by the next season. Thus, weigh the benefits and cons.

Introduce Temperature Based Sales

Understand that warmer weather may not be so productive for online sales. The reason is that people tend to spend more time outside their homes, and this implies that they won’t buy many products online; nevertheless, this couldn’t matter much due to Covid-19. Ecommerce store entrepreneurs can test their product with temperature-based sales to see the outlook. For instance, if a temperature reaches a certain level, like 85 degrees, you can offer discounts. Ensure that this task is strategically timed and make sure that you consider sensitivity, especially if the weather affects the health and well-being of an individual.

Update Your Marketing Branding Summer-Themed Visuals

Ensure that you perform some tasks every year. For instance, refresh your marketing materials and ensure that it aligns your summer marketing campaigns. It is essential to align these marketing resources with your planned campaigns to improve your brand consistency. Also, endeavour to work with professional graphic designers to provide a creative boost to realize effective summer visuals. It includes summer pictures, a colour palette, and a simple topography. Ensure that these backgrounds are used to supplement sales promotions, event flyers, and add glamour to an event invitation.

Organize Referral Based Giveaway

Another to increase your customer base is to use word of mouth. Most people will probably check out a store after being suggested by their loved ones. You can exploit this by using a reward system to customers to recommend new customers. This summer promotional idea pushes the customers to help create loyal clients and market your business.

Donate Part of the Holiday Sales to Local Groups

Although online stores are located in a digital environment, the fact is that you can still integrate the store into the local community. Covid-19 has significantly impacted the digital world, and several local organizations and charities require assistance. You can go ahead to donate part of your summer sales to one of these organizations. It would be best to understand that you had done so well because it will create a lasting effect on them and encourage your company as an empathetic brand. It will boost your customer in the long run because they will prefer to associate with your brand.

Offer Summer-Based Freebies

Everyone loves free offers, and this is an effective summer promotional strategy that you can use to boost sales. Among the freebies, ensure that you include items that align with the summertime activities. You can include free items like water bottles to attract customers to shop with your store on certain days. Customers who exploit the benefits of these free items will give you a free advertisement and promote your business.

Organize a Summer Photo Contest

Summer photos are generally fun, colorful, and fun. They enable people to stay excited and fulfilled. A summer photo contest via Facebook and Instagram is an exciting way to engage your customers and enable them to share their adventures and stories. Including discounts or giveaways will incentivize people to participate and share.

Conclusion

Although the summer season can be a bit slow for ecommerce businesses, you shouldn’t be discouraged from implementing summer promotional best strategies and experimenting with new strategies. These eight summer branding ideas will help boost your sales in the store. Ensure that you use strategies that align with your brand’s interest and goals.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


Import-One-Stop-Shop-IOSS.jpg?strip=all&lossy=1&ssl=1

The European Union (EU) recently released a new policy about the value-added tax (VAT) rules implemented on July 1st, 2021. This policy will impact businesses conveyed across EU country borders and businesses exporting products to buyers in this region. These changes will result in reduced administration and more straightforward procedures. Also, it will lead to broader implications for how retailers conduct business in this region. This post highlights the overview of the policy and how it will affect merchants’ operations in the EU.

What is Import One Stop Shop (IOSS)?

IOSS, also referred to as a one-stop import shop, is a new model of VAT payment and declaration, especially for importing products to the EU and cross-border online sales. It allows electronic interfaces and suppliers to sell imported products to buyers in the EU to pay, declare, and collect the VAT to the tax agents, instead of making the customer pay the VAT after importing the packages to the EU.

Advantages of IOSS

  • The IOSS facilitates the payment, declaration, and collection of VAT for sellers involved in the sales of imported products to buyers in EU countries.
  • The IOSS helps simplify the process for the buyer who pays only at the time of purchase and wouldn’t have to pay surprise fees after the delivery of the goods.
  • If the seller doesn’t have an account on the IOSS, the buyer needs to pay a customs clearance fee and the VAT charged by the transporter.

Which Goods Are Covered By The IOSS?

  • Transported or dispatched from outside of the EU region
  • Transported or shipped in consignments with a value less than EUR 150
  • Not subjected to excise duties

What Are the Policies Implemented for Intra-EU distance Sale of Goods?

There are significant changes that impact the tax filing, the rate applied for cross-border orders, and the VAT threshold, which include:

Close-Up Distances Engage In Thresholds Rules

At present, EU retailers must register for VAR in other regions as soon as they attain a specific threshold for the country. For instance, the price rate is €35000 for France and €100000 for Germany. The government has approved the withdrawal of these distance selling thresholds. Cross-border sellers are expected to set their pay rate equivalent to the VAT rate of the client’s country of residence except for the micro-business threshold.

New EU-Wide Threshold for Micro-Businesses

A new exemption now exists for micro-businesses built-in one EU country with fewer sales of €10000 for the previous two years. Retailers who qualify for this policy are allowed to charge the local VAT charges of the EU region where the package originates for the other EU countries they are conveying the goods. Also, they must remit their charges to their local tax office.

One-Stop Shop (OSS) Filing

Merchants can file a single VAT return referred to as OSS filing that is applicable for several EU countries. OSS doesn’t require to entail the registration of individual tax for EU countries. Retailers can use OSS to remit and file VAT for any EU nation they send shipments to, provided it is not their country base or a domestic supply in a region where they hold stock or have a physical location.

For these regions, merchants should always file a local return. OSS made this process more efficient and eliminated the need for registering in several countries. The retailers need to submit some essential documents through their domestic OSS portal and must also keep records for their OSS sales for a decade.

What Are The Policies Implemented For Businesses Exporting Products To Buyers In The EU Region?

There are significant changes that impact the tax filing and VAT threshold for non-EU businesses:

All Orders Conveyed to the EU Regions Are Now Subject to VAT

When buyers based in the EU purchase products shipped from an area outside of that country with total charges below €22 and can be exempted from paying VAT. But, buyers are expected to pay VAT on all shipments to a rate of €150 from July 1st, 2021.

Import duties and VAT will continue to apply on shipments above this threshold. Retailers shipping products to EU buyers from outside of the EU region can collect VAT on packages below €150 to simplify the shipping and buying experience for their customers. However, if merchants choose not to collect VAT on export goods to the EU, customers will have to pay upon the carrier’s delivery.

Import One-Stop-Shop (IOSS) Filing

Retailers who decide to collect VAT on packages below €150 should opt for the newly established import OSS (IOSS) to document a single monthly VAT return exportations to the EU. For Non-EU immigrants, they have to hire a VAT intermediary.


Payment-Gateway-for-Your-ecommerce-Store.jpg?strip=all&lossy=1&ssl=1

A payment gateway is a software application that facilitates transferring credit card information from a website to a credit card payment network. It does this by interfacing between an ecommerce website and a customer’s preferred mode of payment: bank account, credit card, debit card, gift card, or any online wallet. Some of the more popular ones include Paypal, Amazon Payments, Skrill, Braintree and Stripe. Payment gateways are secure and a requirement for your ecommerce store.

With the right payment gateway, it becomes easy for your ecommerce store to accept several types of electronic payments. It gets better when you work with a payment gateway provider that offers an all-in-one solution. So how do you choose the right payment gateway? What do you look out for? We have put together 10 factors you should look for when trying to get a payment gateway that serves your ecommerce store.

Get A Certified Provider

Your ecommerce store is expected to offer the most secure payment option. To do that, you’d need a payment gateway provider that follows security standards essential in the industry. The Payment Card Industry administers industry security standards like PCI-DSS. The gateway provider you opt for should have the proper certifications. The bar for all ecommerce websites is continually being raised, and to meet up to standards set by companies like Amazon and Walmart, among others, you need a certified provider. It is imperative to confirm that they have the necessary certifications.

What Are The Fees and Service Agreement Requirements

The fees for payment gateways are often determined by the type and frequency of transactions involved, the flow of revenue, and the target markets.

Before opting for a payment gateway, consider how you intend to run your ecommerce store and how well the gateway’s fee structure matches it. Depending on your services, you might only require setup fees and contracts. In other instances, you might need to pay transaction fees if you don’t meet order and transaction requirements.

How Effective Are the Transactions

It would be best if you opted for a payment gateway that allows you to eliminate unnecessary form fields so that the checkout process is more effective. For example, your payment gateway should stop needless form fields like billing and shipping information, especially when the postal addresses are the same.

Checkouts Should Be Easy Across Devices

Most of your ecommerce customers will access your online store via a mobile device. So you need a payment gateway that offers a stress-free checkout experience that accommodates such customers. The ideal payment gateway should support various devices and network types so that different customers can shop at your online store without hassles.

Multiple Features

You’d need to be clear on your ecommerce store needs when looking to get a payment gateway. Do the features on offer match your business needs? It might be a great idea to opt for a payment gateway with a range of features like delivering global solutions, supporting electronic invoicing, enabling all payments types. Other features to look out for include text/email reminders for customers and smart chargeback management.

Seamless Integration

You need a payment gateway that allows for seamless integration so that customers can easily make their payments on your ecommerce store. You should avoid at all costs any payment gateway that messes up the user experience on your ecommerce store by having a payment process that is slow and disjointed. Customers should be able to get on your store and opt for a payment method that suits them.

Merchant Account Support

You need a payment gateway that works well with merchant accounts because of the extra security it offers you and your customers. Plus, a merchant account enables your customers to manage their funds better since their funds are temporarily transferred to a retailer account. That allows your customers to feel more secure transacting business with your ecommerce store since they know they can manage their funds better when your payment gateway supports a merchant account.

Recurring Billing

The recurring billing model allows you to set up an automatic billing cycle for your ecommerce store customers. Your payment gateway should enable this model so that you can access all its attendant benefits.

Mobile Payments

Mobile payments are fast becoming a thing for online stores, especially with the ton of digital mobile wallets currently revolutionizing the scene. Get a payment gateway that allows your customers to make payments using their phones.

Round The Clock Customer Services

No matter how great a payment gateway is, there are bound to hitches or glitches once in a while. Sometimes some support is needed to get over such situations, and if you don’t have the proper customer support, you might run into avoidable issues. That is why your chosen payment gateway should have round the clock services that cater to such situations. It is not enough to have tickets and emails, and support. There should be live customer support for instances when manual instructions are required.

Endnote

Your ecommerce store can only go so far without an online payment gateway. It is vital for your ecommerce store, but more importantly, you should get the right one. The factors we just described will go a long way in ensuring that you get a payment gateway that serves your ecommerce store.

Do you need a reputable fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Warehouse fulfillment, Drop Shipping, China sourcing, Third Party Logistics, and many more. Our dedicated team will be available to discuss with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.