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The summer season is the perfect time for ecommerce managers to create promotional campaigns, engage new customers, and practice with new summer branding ideas. With concerns about the Covid-19 pandemic, sales and website traffic remain unpredictable. Therefore, it is essential to implement summer branding ideas by relying on conventional best practices for discounts and sales and budgeting to test with fun, new ideas to boost conversions and engage your local community. Read on to find out eight creative summer branding ideas that will help expand your brand and boost your online sales.

Boost Revenue with Holiday Sales

Summer holidays are conventionally prime opportunities for ecommerce brands to run special promotions and sales based on the specific holiday. Customers always look for these discounts and look forward to the shopping events. These seasons include father’s day, Memorial Day, Labor Day etc. You can implement different summer branding ideas to sell the products.

Test Exclusive Summer Offerings

The fact is that customers cherish exclusive offer. It gives them a sense of feeling and urgency that they are purchasing a scarce service or product. These usually feature old inventory, a completely new idea, or you can purchase one and get an additional product. If you have the money, create summer-themed services and products available during the summer season exclusively. These seasonal, unique products will enable the customers to view your brand as an experimental and forward-thinking brand. If successful, you can create a seasonal campaign to increase seasonal sales. If you run a successful campaign, you can use the template for other ones. The risk is that you will be left with unsold catalogues that won’t be so useful by the next season. Thus, weigh the benefits and cons.

Introduce Temperature Based Sales

Understand that warmer weather may not be so productive for online sales. The reason is that people tend to spend more time outside their homes, and this implies that they won’t buy many products online; nevertheless, this couldn’t matter much due to Covid-19. Ecommerce store entrepreneurs can test their product with temperature-based sales to see the outlook. For instance, if a temperature reaches a certain level, like 85 degrees, you can offer discounts. Ensure that this task is strategically timed and make sure that you consider sensitivity, especially if the weather affects the health and well-being of an individual.

Update Your Marketing Branding Summer-Themed Visuals

Ensure that you perform some tasks every year. For instance, refresh your marketing materials and ensure that it aligns your summer marketing campaigns. It is essential to align these marketing resources with your planned campaigns to improve your brand consistency. Also, endeavour to work with professional graphic designers to provide a creative boost to realize effective summer visuals. It includes summer pictures, a colour palette, and a simple topography. Ensure that these backgrounds are used to supplement sales promotions, event flyers, and add glamour to an event invitation.

Organize Referral Based Giveaway

Another to increase your customer base is to use word of mouth. Most people will probably check out a store after being suggested by their loved ones. You can exploit this by using a reward system to customers to recommend new customers. This summer promotional idea pushes the customers to help create loyal clients and market your business.

Donate Part of the Holiday Sales to Local Groups

Although online stores are located in a digital environment, the fact is that you can still integrate the store into the local community. Covid-19 has significantly impacted the digital world, and several local organizations and charities require assistance. You can go ahead to donate part of your summer sales to one of these organizations. It would be best to understand that you had done so well because it will create a lasting effect on them and encourage your company as an empathetic brand. It will boost your customer in the long run because they will prefer to associate with your brand.

Offer Summer-Based Freebies

Everyone loves free offers, and this is an effective summer promotional strategy that you can use to boost sales. Among the freebies, ensure that you include items that align with the summertime activities. You can include free items like water bottles to attract customers to shop with your store on certain days. Customers who exploit the benefits of these free items will give you a free advertisement and promote your business.

Organize a Summer Photo Contest

Summer photos are generally fun, colorful, and fun. They enable people to stay excited and fulfilled. A summer photo contest via Facebook and Instagram is an exciting way to engage your customers and enable them to share their adventures and stories. Including discounts or giveaways will incentivize people to participate and share.

Conclusion

Although the summer season can be a bit slow for ecommerce businesses, you shouldn’t be discouraged from implementing summer promotional best strategies and experimenting with new strategies. These eight summer branding ideas will help boost your sales in the store. Ensure that you use strategies that align with your brand’s interest and goals.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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Everyone loves a good story. We all love the entertainment that it offers. Plus, a good story provides a great opportunity for the storyteller and the listeners to bond. Brand storytelling provides an amazing way to help customers connect with your business.

A wise man once observed that “Marketing is no longer about the stuff that you make, but about the stories that you tell.” And true to form, if you took the time to study the strategy of some of the best marketers, you’d find that they have all incorporated great brand storytelling.

Businesses that are in the know are constantly looking to maintain customer loyalty and engagement via brand storytelling. That’s why we have come up with some tips on how you can optimize brand storytelling for your business.

Know What Matters to Your Customers

As much as you are looking to market your brand via brand stories, it would be best to make your CUSTOMER the focus of your brand storytelling. And to do that, you need to know what matters to them. What are their values, beliefs, desires, motivations, and experiences? In essence, what do your target customers relate to? What do they care about the most? What are their pain points, and how do you plan on addressing them?

The answers to these questions will create the right foundation for brand storytelling that increases customer engagement.

Humanize Your Story

What is the point of a story that people can’t relate to? Now that you know what matters to your customers, the next point is to humanize your brand story. By this, we mean that you should give your stories some personality that your customers can relate to.

Let your brand stories have a face. Let your customers feel that they could easily be the characters that the brand stories are about. At the same time, try to make the stories fun and engaging enough to create an emotional connection with your customers.

Another way to humanize your brand storytelling is to encourage your customers to offer user-generated content. Get them to tell their own stories and the impact of using your products and services.

Be Honest and Genuine

Much as you are looking to create relatable content, ensure that your brand stories are genuine stories about your identity, what you offer, and how you intend to go about it. You can’t afford to offer fake brand stories. At a point, the stories become inconsistent, and you might lose your customers’ trust. Always be honest and genuine about your brand stories.

Craft a Great Origin Story

An origin story sheds light on who you are, how your business started, the milestones covered in the course of the journey, why you are in business, the target audience you’re trying to help, how you intend to go about it, and the next destination in your journey.

A great origin story should answer let prospective clients understand why you are in business, how you are different from other businesses in your industry and why they should patronize you. It should relate to your business values, mission, and vision.

Incorporate Great Visuals

Great visuals add a lot of value to your brand storytelling because people process and remember visuals much better than they do text. So while taking the time and effort to create a brand story, remember to incorporate some great visuals to make your brand storytelling a lot more robust and catchy enough. A good idea of visuals to use in your brand stories in lifestyle imagery. This kind of visuals uses your team, customers, and loyal fans to showcase your products and services. It is a great way to emotionally connect with your audience.

Keep Your Stories Simple and Short

People on the internet have a short attention span, so for your brand stories to be effective, keep them short, simple, and straight to the point always. You are not trying to win a Nobel Prize in literature so do away with plot twists and the other elements of the best novels. Focus on giving your readers short snippets of everything about you without losing the charm of a great brand story.

Promote Your Brand Stories Online

The best way to get your brand storytelling out there is to promote it online. You want to try several online platforms like social media, websites, emails, online forums, and marketing channels too.

Conclusion

Your business will be a lot better with a brand story that captures the essence of your business and what you have to offer. It puts you out there as a brand that people should do business with because you understand their needs and know the best way to meet those needs. When well-executed, a brand story generates enough emotional appeal and credibility in your target audience to increase sales and improve customer engagement.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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Today, the competition between ecommerce businesses is now fiercer than ever. Custom branding and custom product packaging are among the ways to distinguish your ecommerce or dropshipping brand from other businesses. It involves boxing products using customized packaging that are specifically tailored to your business or products you are selling or shipping.

Furthermore, custom product packaging makes your product stand out. It helps boost your marketing endeavors, and gives your products a professional and more refined appearance. Also, customized packaging encourage the use of boxes that are tailored to specific product sizes, thereby reducing shipping costs. If you have an ecommerce or dropshipping business, here are some custom packaging ideas to help your brand stand out.

Simple Eye-Catchy but Professional Design

Packaging plays a big part in a customer’s decision and you want to get your audience’s attention not put them off. Overdoing the design might work against you, a simple design that is interesting and attractive that isn’t too far from the boundaries of your industry should be utilized instead. An edible font that highlights the product’s best attributes should complement your design.

The first impression created by your product is very important, so make it count. The quality of your product may be great but customers need the motivation to purchase it to discover this. Keep your design professional, clean and neat to attract customers. Professional packaging may require a little investment but it’s worth it in the long run. Your company brand would reap the benefits as this attracts customers raising your income in the long run.

Relevance to Your Product

Ensuring the design is professional simple and straightforward should be followed by relevance to the product. The best packaging ideas would be useless if it isn’t appropriate for your product. The packaging must align with the product. The more specific a design is the more it attracts customers. Using the best design for a beverage would be totally out of place on a beauty product.

Target Your Market

One of the best ways to make your product stand out is to understand and target your market. Make sure the packaging is attracting the right customers. Children products shouldn’t have a design appropriate for adults, a male product should be masculine. Have your target audience in mind when designing and packaging your products this helps them identify with it. You don’t want a different audience getting enticed by your product then get disappointed with what they get later on.

Color

In addition, the packaging color makes a huge difference in how your customers perceive your products. Different colors spring different emotions in different people. Using the relationship people have to different colors to your advantage makes your product more attractive.

Packaging Size

The packaging shouldn’t just be attractive it should offer protection, easy to transport and use. Don’t unnecessarily use larger packs. Customers appreciate packaging that makes the product easy to use and consume. Making it stackable for storage also counts here. The packaging should suit the product and consume less space on the shelf. A simple but quality packaging design that gives customers a basic idea of what they are purchasing and ensure a safe carriage home should be the goal here.

Use the Right Imagery

Using relevant imagery does your brand a lot of good and makes your product stand out. An image is worth a thousand words and that is a proven fact. When a customer browses through shelves, a fitting image gives your brand the edge. An image tells an instant story about your product that attracts the customer. Customers take just a few seconds to scan through possible options, the luxury of reading a novella on your package may not be available to them. The image should however tell them what is inside and prepare them for what to expect. Make sure the image relates to the product totally and is eye-catchy.

Honesty: What Are They Getting Exactly

This idea makes a repurchase highly likely. Let your customer know what to expect when they buy your products. Becoming a leading and profitable brand requires an honest description of your product. Some companies sell goods based on false pretenses, while this may bring sales it’s on a short time basis. People won’t make a repurchase when consumers’ discover that the product isn’t what it was presented to be. No one would buy a product that was falsely advertised again. After all, what you seek is a strong regular base of loyal customers.

Indicate How to Use the Item

Sometimes you buy a product, get home and realize you don’t know how to use it. Well, that happens but when purchasing another time such a person would love a product that indicates how to use it. How and where to open should be indicated with clear instructions, this would entice a repurchase as it gives a memorable experience to the buyer especially being a first-timer.

Conclusion

There you have it! Above are some custom product packaging ideas to help your brand stand out. Your brand stands to gain a lot by using great packaging ideas such as the ones listed above. There you have it, let’s make your product the one that stands out positively. Even if your product is of high quality a dull packaging would have a negative effect on how people perceive your products. So let your brand stand out today with these awesome ideas.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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In the early days, dropshipping was clearly an easy and rewarding business model. Today, it is still rewarding but has become quite tougher. Ecommerce entrepreneurs and dropshippers, specifically, have to do more to succeed. And one of the most important things to do is to build a brand. Building a brand for your dropshipping business goes beyond coming up with a mission statement, creating a logo, and other similar petty moves. Yes, these things are parts of branding, but you have to dig deeper if you want results. Here, we will discuss eight ways to build a brand for your dropshipping business.

Research Your Target Market Even Further

What do you want to dropship, and who do you intend to sell to? These are some of the most important questions you will have to answer before starting your dropshipping business. You will have to be more detailed with your answers if you want to brand your business appropriately and make it big in your niche. Take time to research the market you are going into, as well as the people you will soon be calling customers. Keep every piece of information you find handy as you will need them every step of your effort.

Decide On a Brand Voice

Consistency is one of the most important ingredients of good branding, and you need to start in the early days to lay the foundations. There is a great need for you to define your brand voice as early as possible. This is going to be the tone, the attitude, and the entirety of your communication style with your potential customers. Your brand voice will determine most other branding elements. It will determine the language and tone in your product description, as well as how you respond to messages from customers and engage them on socials and other platforms.

Make Your Business Name Memorable

This is where most people pay serious attention to their branding efforts. Almost anyone can tell you that a catchy name is important for any business undertaking. Here, we are going to advise that you go for a business name that is memorable. This doesn’t mean a catchy name is not good. Of course, catchy names will attract more customers, but it takes a memorable name to stick to the minds of the potential customers and make them identify your brand wherever it is mentioned. It is also best that your business name makes it fairly obvious what you are going to be dropshipping.

Get a Professionally Designed Logo

Creating a logo is not a big deal. Even kids in elementary schools can create good-looking logos. However, the problem is that you don’t really need a good-looking logo. Good look is important, but there are other details to pay attention to. Your logo should be distinctive and easy to recognize. Just like your business name, the logo needs to be memorable so that your customers will recognize your brand anywhere and anytime. This is why it is important to get a professional graphic designer to work on your logo. The money you will pay for it will be worth it.

Choose Your Color Design Carefully

When it comes to your dropshipping store, color selection is very important. Some erroneously assume that the color is just for aesthetic appeal. There is a psychological side to the use of color, and you need to know it and apply it while choosing your colors. Remember that this is part of your branding efforts and that you must get it right at this stage. If you are not so sure about colors and the roles they can play in your business and brand, speak with a knowledgeable individual while making the decisions.

Pick Your Fonts Carefully

This is one aspect of building dropshipping websites that people don’t take too seriously, and it affects user experience, which will directly affect branding in many negative ways. To avoid making things complicated and confusing for your website visitors, pick not more than two fonts: one for heading and the other for regular text. Of course, this has nothing to the font used in your logo.

Take Good Care Of Your Customers

When you get other things right and fall in this one, you can’t really have a successful business. The idea of branding is to improve the visibility of your dropshipping business and make it attractive to your potential customers. When the customers start coming, you need to take good care of them and their needs in order to keep them coming back. Make customer satisfaction your priority, and things will be a lot easier.

Share Your Story

Your story is an essential part of your branding efforts and must be treated as such.  Building a brand story is important. That is one of the keys to connecting with your customers. It is important to tell your brand story in a manner that builds trust. Tell your customers what you stand for and what you care about, among other things. Tell your story wildly to appeal to more potential customers and take your brand to the next level.

Branding is super-important for a dropshipping business. We have discussed some important ways to get started and build a brand for your business. We hope this piece helps you make the right decisions and succeed in dropshipping.

Contact us today at Fulfillman to learn more about our services. We specialize in providing excellent Dropshipping, Amazon FBA, Warehouse Fulfillment, China Sourcing, Product Photography, Private Label Dropshipping, Third Party Logistics, and so forth. Our trusted experts will be available to discuss your options. We guarantee you get quality and excellent services that give complete client satisfaction.