Studies proved that 75% of purchase decisions are derived from the emotion of customers. And so to make customers form such an emotional attachment, growing your brand is very important. Continue reading to unveil 9 branding ideas to grow your dropshipping or ecommerce business.
Define the Paradigm of Your Business
Most popular brand around the globe has picked a popular recognizable character to help remember their brand to their target audience. Therefore, choose a character that provides a close image of your business model as this strategy will define who you are and the way you’re willing to hold your brand name to the world. Hence it stays in their memory for a longer period of time and they identify it right away whenever they want to purchase products.
Create Unique Site And Brand Logo
Create an attractive and unique webpage design and logo for your business. Your branding efforts might go in vain if you have an unprofessional-looking site and logo designed for your business. Your logo and official website should be such that everyone who sees it remembers it. It doesn’t have to be complicated, as even the simplest of the logo can turn out to be a great one that may set you for unstoppable growth.
Create Engaging Videos
54% of the people prefer to watch video content from their favorite brands. There are ways you can visually attract your target audiences, but info-graphs and video materials top that list. So when you are setting a plan to grow your business, creating and circulating inventive videos about your products should be at the top of your list. This helps in your branding making the presence of your business felt among your target audiences.
Start Product-Based Blogging
Blogging is a great way to keep your target audiences updated & well-informed about your business updates. Create one to start writing blogs about your products regularly. Focus on including info-graphs and write problem-solving content related to your business. And soon you’ll see that such a way of regular blogging on your site will build lots of trust among your target audience attracting more potential customers to your store.
Make Your Presence Felt in Social Platforms
72% of people tend to purchase from the same brand that they follow on social platforms. Social platforms come with many ideas to help promote brands. It plays a big role in building & bridging a connection between brands and its customers as well. The value and return you get back from branding through social platforms is not something you should overlook.
Promote via Email Marketing & Banner Ads
When it comes to branding, many businesses tend to neglect the significance of what a right email marketing campaign can do. Along with email promotion and other advertising practices, the banner ad is also something you can use to brand your business. The Google ads platform can be a good choice to run banners or re-targeting ads all over the internet and in search engines. Banners ads should be run for a certain amount of time, only then will your business get enough exposure to grow.
Give Back To Reward Loyal Clients
Don’t forget to introduce some customer loyalty program for those devoted customers who stuck around with your store for a long time. Reward them with anything that would excite them, such as a gift voucher, exclusive discount coupon, free upgrade to premium membership services, etc. dedicated only to show your appreciation for their loyalty towards your brand. This is how your business will grow developing a dignified reputation.
Be Honest And Real
Your effort to grow your business won’t work if you are faking or being disloyal to your customers. Nowadays people read reviews, and take recommendations online. There is no shame in admitting the weaknesses of your business and assuring your potential customers that you’ll soon address them to overcome them. Such honesty brings complete transparency to the mind of customers resulting in them growing more faith in your brand.
Make A Plan To Stay Engaged
Understanding the mindset of your customers is a vital thing for any business domain. Find new ways to stay engaged with potential customers to understand their changing mindset every time. If you want your brand to stay in the mind of your target audience, you need to find several innovative ways to stay connected with them. This way, you stay connected and engaged with them forever.
These business branding ideas are more likely to work when you have concise plan to execute them. And I’m sure you have noted down all of them. Whatever you do, ensure to be inventive enough to turn these ideas into a rock-solid plan that can transform your branding and take your business to a whole new level.
Turn To Fulfillman for Your Branding Needs
Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.