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Are you looking for ways to generate and increase sales for your business? To make your business fruitful, it’s necessary to apply appropriate marketing strategies. This is because you’re not the only person selling a particular product online. Luckily for you, if you make an effort to follow and implement the tips that will be discussed, not only will your store or brand (if you have one) stand out, but you’re going to see a massive increase in the sales you make. If that’s the reason why you’re here, continue reading to discover some insightful branding secrets you can use to increase sales in your dropshipping or e-commerce business.

Build Your Brand Awareness

Brand awareness impacts trust in customers, which impacts SEO, sales, and repeat purchases. The more people know and trust your brand name, the higher your sales will increase. To improve your brand awareness, you must focus on being active on social media platforms and delivering high-quality and intriguing content. This will get you more followers to become potential customers for your online store, making you increase your sales.

Get and Add Customers Reviews and Ratings

According to recent research, 87% of customers read reviews online before purchasing a product. This shouldn’t surprise you. Many people consider online shopping riskier, and the process of returning a faulty or damaged product can be tedious and time-consuming. Reviews and ratings help customers establish trust with you, and ensure that they come back again. Therefore, if you’re thinking of data-based techniques on how to increase our dropshipping or e-commerce sales, it’s highly recommended that you showcase customer testimonials, and encourage your buyers to add reviews and ratings to the purchased products.

Master Marketing

No matter what kind of specialist you’re, once you start a dropshipping or e-commerce store, your first step should be starting to master digital marketing. You can go to Udemy.com or Cousera to learn about some key marketing strategies, though not on a professional level, but something for your brand. This includes SEO, social media marketing, networking skills, email marketing, video marketing, etc. These skills will help you convince customers to buy from you, and then the game of your sales will double.

Upload High-Quality Product Images

Another secret you can use to increase sales is to make sure to have high-quality and appealing product images in your catalog. They are what customers would see first before clicking to buy or scrolling past it. High-quality visuals will help you look professional, which is crucial for online an store. 93% of customers consider visual appearance the key factor in purchasing products. This means that depending on how your product image looks, will determine the number of customers you’ll have, and the number of sales you’ll make. Therefore, make it a must to have high-quality and beautiful product images if you want your sales to increase.

Upload Product Videos

84% of consumers are convinced to buy a product after watching a product’s video and studies reveal that having product videos increase sales by 144%. Therefore, it’s recommended that you upload product videos, not only on your online store but also on your social media handles. This will allow customers to have credibility and trust in what you offer, thereby increasing your sales.

Proffer Excellent Customer Service

You’ll short-change yourself if you underestimate the importance of customer service quality. When any of your customers have an issue, the first thing they’re going to do is to contact you or your customer support, and the experience they have will determine whether you’ll lose them as a customer, or earn their trust. Respond to their inquiries timely, if they are dissatisfied with a product, offer them a refund or suggest sending them a new one. You can go further by sending emails, messages, or physical thank you cards with each purchase, or send small gifts to your regular customers. This will make them feel appreciated and strengthen the bond with your product or brand.

Run a Contest or Giveaway

If you want your dropshipping sales to increase, try throwing a contest or giveaway. For example, each tenth buyer gets some item for free, or the first twenty who repost your advertising post receive a discount, and so on. You’ve got the idea. This will not only entice your customers but your visitors will also be moved to make a purchase.

Get Influencers to Promote Your Product

Influencer recommendations over company ads are trusted by 90% of people today. Getting influencers for your product niche is one big way to increase sales. These are people who have a huge presence on social media platforms. All they will do for you is to promote your brand or product to their audience. The value in this is, because they’ve worked hard to build an audience that knows, likes, and trusts them, their audience is going to be far more likely to listen to their recommendation and potentially buy your product than if you were to advertise them online to random people. Ultimately, you’ll end up generating more customers for yourself and increase your sales.

Final Thoughts

No matter the niche you choose when it comes to your dropshipping or e-commerce business, you’re going to face competition. Therefore, you must always keep up with industry trends, offer more trending products and develop ways how to increase your sales. The secrets above can help you get started and become the cornerstone of your promotional strategy as you grow your business and increase your sales.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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Branding is the foundation for long-term company success. Companies that recognize this tend to be the most well-liked and long-lasting. Throughout their whole marketing plan, they put effort into developing a consistent presence and personality. People usually consider a brand’s brand image while analyzing it. However, another factor sometimes disregarded is voice and tone.

What Does Brand Voice Mean

The identity and emotions that a company’s messages are embedded with are referred to as Brand Voice. It includes everything from the words and expressions you use to the identity and impression you want to convey through your marketing channels. It is critical in ensuring that your message is heard above the bustle and leaves a lasting impact on target customers.

The Difference between Tone and Voice

Voice: This is your company’s personality. The voice is usually consistent and constant.

Tone: The tone refers to your voice’s emotional expression. It is usually dynamic as it changes to match the message at hand.

While your voice remains constant, your tone may shift depending on the situation. A social media message promoting a fun sale, for example, might have a lighter tone than one conveying information about losses.

How to Establish Your Company’s Brand Voice

Here are some essential tips to establish your company’s brand voice:

Examine Your Mission Statement and Brand Promise

The brand promise is how you’ve structured the face of the company to give excellent services and goods to your clients and consumers, while your mission statement is how you’ve arranged your firm’s fundamental viewpoint to attract and encourage staff. These two statements, although appearing to be on opposing ends of the scale, work together to produce a consistent message that encourages all employees to represent the company effectively and contribute to its positive reputation.

Use Your Brand Tone of Voice

The tone of voice expresses the personality of your company via the words you write and say. Your message isn’t the key focus here but how you pass the message and how it affects everyone who reads or listens to the message. The consistency of your brand voice is critical because it establishes your business culture, conveys a message to your target consumers, and serves as a remarkable reflection of what your company offers.

Conduct a Thorough Examination Of Your Entire Content

To evaluate your present branding, compile all of your marketing content. Audit the content with your staff, from your website text to newsletters and printed materials, and embrace any favorable feedback. Is any of the content likely to be distributed by your industry’s competitors? Which content items stand out as exemplifying your unique value proposition’s mission, promise, and standards? Save those pieces and use them as models for rewriting any other content and any future content that will be posted on social media and in marketing materials. You may establish an effective brand voice by keeping an eye on your competitors.

Perform Market Research

You adopt a unique voice while communicating with your intended audience. Examine and update your market research – who are you selling to, and what are their problems? What are their ages, and what languages do they speak? Create a profile for your target customer, immerse yourself in their thoughts, and tailor your brand voice to appeal directly to them. Examine what your competitors are doing, how they are positioning themselves, and the messages they are passing.

Get Feedback

Communicate with your audience and your staff to see whether your brand message conforms to what is being conveyed. If there are any inconsistencies in the feedback, you’ll know where to concentrate your efforts. If the feedback corresponds to your desired brand voice, then you all know you’re doing it correctly.

Pay Attention to Your Clients Language

Many businesses do not pay attention to their customers or grasp their language. The customer’s voice is the one that stands out the most. What they say should be recorded. Create word clouds based on recurring themes, phrases, and a small number of high-impact words that are important to them and make use of it; this is an effective strategy.

Make Guidelines And Circulate Them

To maintain uniformity, develop a list of rules; keep a strong and thorough collection of notes for reference as you proceed through the aforementioned steps of building your brand’s voice and tone. Then create brand voice guidelines, which establish best practices for articulating corporate values and ensuring consistency across digital and printed communications. This is especially true if you’re using a content writing service with authors who aren’t as familiar with your brand’s contents as an in-house writer. When writing, marketing agencies, and public relations firms can also use a tone-of-voice guide.

Maintain Consistency in Your Voice

Through our vision, goal, and fundamental principles, we invest a lot of work developing a unique voice for our organization. It’s a challenging task to establish a brand voice. Consistency is essential while using so many avenues to deliver our message. Ensure that your voice is audible across all platforms. Consumers must recognize that same voice when they open your email, browse your website, or get direct mail.

Endnote

Establishing a tone that speaks directly to your customers and building a strong community is essential to developing a successful brand voice. Your brand’s voice is the warm, genuine tone that keeps your customers pleased and engaged. It’s crucial to remember that while consistency is important, flexibility is equally necessary. Be ready to modify your brand’s tone as client preferences and the market can change.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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Digitalization and the development of the internet have made life in general much easier for people. This is why ecommerce in 2022 is one of the most thriving business models at the moment. The market is a developing one that can boast billions of ecommerce business owners and that can only mean that the competition is stiff. Increased competition can only mean that an online entrepreneur would have to set up themselves uniquely in other to stand out. This is where branding is very vital to any ecommerce business. Your brand represents everything about your business and is what your customer can relate to when they think about your online business. Let’s look at some branding ideas that will set you apart from this 2022.

Create a Proper Brand Name and Logo

The first step is to choose a good brand name for your online business. Your brand name is vital to your business since that is your identity. Just like eBay and Amazon, your brand name should be an image of what your ecommerce business is all about. When choosing a name, you have to keep it short and simple with short syllables that people can easily identify with. The next thing is for you to choose a logo that goes with the brand name. This design has to be unique and can be used to recognize your business at first glance. A proper brand name logo will send you on the way to growing a great following for your online business.

Locate your Target Audience

Identifying your target audience is a very good strategy for any business owner. In ecommerce target a particular audience that identifies with your products. This can do wonders for your brand even without much effort from you. For instance, a ladies’ clothing brand can always target an audience that is mostly women and whenever they think of clothes, they will automatically check out your brand. It works like magic.

List out Benefits for Choosing Your Brand

There are so many more brands out there that might offer the same services as you do. Then you have to ask yourself how you can stay ahead of the competition. This can easily be achieved by listing out your brand benefits. These are qualities that will convince your customers that you’re customer-friendly and have their interests at heart. Benefits can include qualities like discounts, bonuses, good customer service and so much more. They are all very important for your brand.

State the Visual Aesthetic for the Brand

For online brands, visuals are very important and they are what attracts the customers to take a look at what you have. No potential customer to your online business will imagine what your goods and services look like unless you show them. This is where you need to create nice visuals that will represent your brand. Get a good photograph and take nice snapshots of your products. Edit them with photo editing software to make them stand out. You can even ask customers for their product purchase photos. This uplifts your brand even more.

Share your Business/Company Story

Most customers are intrigued by company stories and how they began. These stories are what give your brand a personality that people can relate to. The story can start from the startup of the business, the progress down the years, the type of goods and services you provide, and the difference they have made to society. These stories should queue in with the company’s mission and vision and what they hope to achieve. This is a solid brand builder.

Create a Good Social Media Presence

Recent studies have proven that there are over 4 billion social media users around the globe. This means that you can get access to a wide range of potential customers for your e-commerce business anywhere in the world. This is why you should have a good social media presence that markets your brand. Tools like Google Ad, Facebook, and Instagram Ad are made for situations like this and will promote your brand faster than anything you can think of and will reach a wide customer audience faster.

Be Authentic With your Brand

Customers love to have the feeling that they can trust their sellers to make judgment calls on products they buy. This is not just a matter of ethics but that of trust and transparency. This will be very vital in building the right relationship between you and your customers. An authentic brand will never struggle to convince buyers to patronize them due to their trustworthy service. An added advantage is to establish proper communication with your customers and engage them on all your products.

Revolutionize Your Marketing Strategy with Current Standards

When marketing your brand, you need to be more flexible and adaptive to stay relevant. Your business planning can always be changed with the specifications and provisions of marketing tools available. This can come in the form of technological changes for digital marketing and changes in communication channels of advertising. Whichever one you choose, you need to strategize the best content that will be the best to show off your brand in an advanced way.

Endnote

Brand building is not an easy task but with the right skills, you can be sure to turn your online business into massive success in 2022. This is why the above-mentioned tips are very vital for brand development. Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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If you operate an ecommerce or dropshipping business and aren’t seeing much success, it’s possible that your branding needs to be rebranded; this is because branding is one of the most crucial parts of any business, including dropshipping. Here are a few reasons why branding is critical to any company’s success:

  • Others will be able to recognize you more easily if you have a strong brand.
  • Branding promotes the development of trust and loyalty, both of which are necessary for achieving long-term commercial objectives.
  • Branding a company gives it a sense of credibility and professionalism.

If you’re considering rebranding your dropshipping or ecommerce store, here are some tips to get you started:

Enhance the Look of Your Dropshipping Store

It’s not about getting any dropshipping store; you need a professional-looking and inviting dropshipping store; this works with all businesses, including dropshipping businesses through a Shopify site. So, instead of simply selecting a store template and creating a portal for your store, consider the following looking at other popular dropshipping stores, choose the design elements you like from them and incorporate them into your own store. If you can afford it, you can get a professional designer to create customized templates.

Use a Memorable and Attractive Logo

Do you understand why it is critical to name your dropshipping store correctly? It’s because your dropshipping store’s name is what people would use to identify it. Just like your personal name is associated with you. If your marketing strategy is effective, the name will be glued to people’s minds. Every brand has its own logo.

Consider the logos of well-known companies such as Apple, Amazon, and Nike. However, it would be best if you weren’t concerned about cost or time when designing a logo for your company. This is due to the abundance of low-cost and simple logo design options available on the Internet. You can, for example, create your own logo using an online logo maker. With this platform, you don’t require any graphic design expertise or spend a fortune. You can also create your logo in a couple of minutes!

Make the Basic Pages Available

Do you know that many dropshipping stores do not have enough web pages on their site? Making this page available can help enhance trust and give your business a sense of credibility, which is what you need when you are trying to build your brand. No customer food wants to trust a store that doesn’t provide a refund policy, neither would they want to get involved with a store without a customer care or support team. You don’t need to stuff your site with plenty of pages; however, there are a few fundamental pages you should have;

  • Contact/Support page
  • About Us
  • FAQs
  • Shipping Policy
  • Terms of Service and privacy policy
  • Refund Policy

Make Use of Fonts

Don’t be contented with the default fonts on your online store. Explore with different fonts and see the font that works best for your brand. Note that fonts can have a psychological effect like colors; so it’s vital that you pick the right fonts for your brand.

Provide Excellent Customer Service

A brand’s customer service is crucial. If you want people to return to your dropshipping store and become loyal to your brand, you must strive to offer a positive shopping experience. One thing you can do to achieve this is provide excellent customer service.

According to several experts, customer service is the new brand; this is because in today’s Internet-enabled world, consumers are overwhelmed with options when it comes to brands. As a result, if you fail to match your clients’ expectations or provide poor service, you risk losing a lot of revenue. Instead of worrying about your personal pockets, start thinking about your clients; this will undoubtedly assist you in launching and maintaining your dropshipping business.

Pick a Color Scheme and Stand with It

Each brand has a model book that outlines the design guidelines. This model book also contains information about a specific color scheme that must be used all over. Coca-Cola, for example, uses a color palette centered on the color red (it’s even in the logo).

Additionally, Walmart’s color scheme consists of orange and blue. Choose a color palette that fits your concept when creating a brand for your dropshipping store. To do so, you’ll need to know color psychology and possibly conduct some research on your own.

Use Storytelling to Your Advantage

Companies have traditionally attempted to market products/services via promotional events, advertisements, and other marketing strategies. However, on the other hand, fast-thinking businesses have begun to recognize the value of storytelling. Rather than emphasizing the features/benefits of their products, the brands focus on genuine consumers who have transformed their lives as a result of using them. People engage with brands on a more personal basis with this approach.

Endnote

Rebranding your ecommerce or dropshipping business may be just what you need to take your business to the next level. Above, we have provided you with some excellent suggestions for branding your dropshipping business. Try them out, and you’ll notice a significant difference in your business operations.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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Several factors affect how a customer sees your brand, and the product design packaging is one of them. Product packaging comes down to how your product is displayed, and it is firmly tied to the customer’s viewpoint. Choosing a look that is modern and clean for your product will most likely leave a good impression.

 

What Is Product Packaging

Product packaging creates the outer part of a product; it also includes choosing the right colors, material, graphics, and fonts used in wrapping, a can, bottle, box, or any type of container for storage, sale, use, and distribution.

 

Questions You Need To Ask Before Designing The Perfect Package

Below are questions that will positively affect your product design

  • Who is your target audience? Understanding your target audience helps you to know what they want from your product.
  • What should regular people think of when they see your product? Your product design should reflect the kind of product you want to sell. For example, natural design for an organic product.
  • What are your competitors currently doing? Understanding what your competitors are doing could help you create a unique product design that will help you stand out.

 

Information Of The Product

Some information is tailored to your product; some of them are:

  • Brand Requirements: in cases where the product represents an already established brand, you need to ensure you have gathered the required information, such as the colors, fonts, and logo.
  • Content that needs to be added to the product packaging: for some industries, there are some basic things that you are required to put on your packaging for legal reasons; some examples of these things include imagery, written copy, and required marks.
  • Budget: the budget for package design is broken into two parts: one-time costs and per-item costs. One-time costs include items you pay for once, while per item costs are things you continually pay for throughout the design process.

 

Types Of Packaging

There are three types of packaging, and each one of these packagings allows you to tell a part of your story.

  • Outer Packaging: this is the first thing a customer sets their eyes on when they see your product. It is what shields your product from external factors. This could involve the shopping bag the item is put in at the store or the product’s box.
  • Inner Packaging: this is what helps to keep the product safe in the outer packaging. This might be an airtight bag that helps preserve the product’s freshness or tissue paper that prevents the item from getting scuffed or jostled.
  • Product Packaging: this is what most individuals think of when packaging comes to mind. The bottle with a label, the toy box came in the wrapper of a candy bar, and the tag on the garment.

 

Choosing The Most Suitable Type Of Packaging

  • The Product: you have created a fantastic product, and people will most certainly love it. All you need now is impressive creative thinking to take your product to the next level! If your product is solid, then a unique carton that best portrays your product’s image is required.
  • The Competition: you need to closely look at your competitor’s weaknesses and make them your strength. If your competition puts soap in nylon that easily gets destroyed while in transit, then your packaging needs to solve that problem.
  • The Budget: if you are going to sell a product probably worth $10, then you should not spend as much as $2 on the packaging. Remember always to put yourself in the shoe of the ideal customer.

 

Printing Technique

Picking the material you want to use is essential, as it might impact the printing process. Below are the most frequently used printing techniques:

  • Offset Printing: This printing technique allows for high retail print quality and high color contrasts.
  • Flexo Printing: this provides a faster turnaround time, is less expensive, and provides lower quality results.
  • Digital Printing: it is expensive, used for folding labels and cartons, and is inappropriate for bulk printing.

 

Package Design

You already know what fonts, graphics, and colors you want to include to create a perfect package design with all of these mentioned above. It is also compulsory to ensure that the colors you want to use are optimized for printing purposes. Whether or not you choose to use photos should be an informed and careful decision.

If your product is luxurious, then a product photo might take away the excitement and mystery of a simple box. No matter how original or beautiful your package design is, it will not grow your customer base if it does not portray what is beyond the label.

Product packaging is an important part of your branding. Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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The fall season is one of the busiest times of the year for ecommerce stores because of the back-to-back holidays: Halloween, Black Friday, and Christmas, when people do a lot of buying. Although the world is just breaking free of the stranglehold of the COVID-19 pandemic, a lot of folks are still hooked on online shopping. So the ecommerce landscape is still ultra-competitive.

That’s why you need to get your ecommerce branding on point. If you don’t, you will be stuck with the bottom feeders while the other ecommerce stores that got their branding right smile to the bank. We don’t want you to lose out on the great sales that will be up for grabs this fall. That’s why we will be sharing some branding ideas to help you increase your ecommerce sales this fall. Read on to discover more:

Review Your Brand Identity

Yes, you have been in business for a while, and you already have a brand and whatnot. But guess what? Your brand is more than just your logo and some catchphrase. It should have an identity that clients can relate to.

With the demands of the fall season, when ecommerce businesses will be falling over themselves to get clients, perhaps you should be taking the time to review your brand identity. The idea is to ensure that you can stand out from the rest of the competition.

So now is the time to review your identity. See if you can sum what you represent in three words. Then ensure that your logo, branding guide, and unique selling proposition (USP) scream out your brand’s identity.

Create A Point of Difference That You Can Own

Now that your brand has an identity of its own, it is time to create your point of difference(POD)- that special thing that sets you apart from all the other ecommerce businesses in your niche. In other words, it is the soul of your brand, the “it” that sets you apart from others.

A great way to create your POD is to take a good look at the competition to find out what works for them. Once you have discovered what it is, you build on it to arrive at something unique and alluring enough to attract clients. A great POD shows what you stand for and what you do better than others.

Review Your Brand Story

You want to work on your brand story until it reflects your goals, values, and vision. It is a great vehicle to sell the purpose behind your product or service to your customers. Find a way to make your brand story instill a sense of purpose, community, and meaning in anyone who comes across it. There will be a lot of holidaymakers looking to connect with something that resonates with them. Let your brand provide that connection for them.

Use Social Media

Social media platforms are perhaps some of the most significant branding vehicles of our time (God bless the brains behind them). They provide free access to waves of potential customers.

The trick is to be on relevant platforms and to stay consistent on these platforms. Let the demographics of your target audience, the platform’s features, and the absence of competition determine what platforms you are on.

Customize Customer Experience

It is a great idea to provide a customized customer experience that will give your brand that extra push. People who reach out to you must be treated the way they want (the customer is king, after all). However, regardless of how much you personalize this experience, always stick to the brand’s identity.

Create and Share Content Regularly

If you knew the ecommerce industry as we did, you would know that there are loads of other businesses doing the most to stay relevant. You should too. And one of the best ways to do this is to keep creating content.

By this, we mean that you should create and share stuff like blog posts, graphics, and videos that keep you out there. You never know who might come across some of your content and might be interested enough to do business with you. There is a caveat, though. Let your content portray your brand as a provider of value, not just someone looking to sell stuff.

Use Special Discounts/Promotions

Fall is the holiday season and in the spirit of the season, offer special discounts and promos to folks looking to spend their hard-earned cash. These special discounts and promos have a way of helping you connect with your customers and getting them to buy more without even knowing it.

How? Your discounts and promos tell them that you understand how difficult it is to make money and that you are willing to make life easier for them by letting them buy your products at lesser rates. They respond by buying as much as they can, and it’s a win-win situation for everyone!

Endnote

Fall is often an excellent season for ecommerce businesses that understand how things work. Hopefully, you have found some branding ideas in this article to increase your e-commerce sales this fall. Apply these branding tips and you can anticipate more sales in your ecommerce store.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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The summer season is the perfect time for ecommerce managers to create promotional campaigns, engage new customers, and practice with new summer branding ideas. With concerns about the Covid-19 pandemic, sales and website traffic remain unpredictable. Therefore, it is essential to implement summer branding ideas by relying on conventional best practices for discounts and sales and budgeting to test with fun, new ideas to boost conversions and engage your local community. Read on to find out eight creative summer branding ideas that will help expand your brand and boost your online sales.

Boost Revenue with Holiday Sales

Summer holidays are conventionally prime opportunities for ecommerce brands to run special promotions and sales based on the specific holiday. Customers always look for these discounts and look forward to the shopping events. These seasons include father’s day, Memorial Day, Labor Day etc. You can implement different summer branding ideas to sell the products.

Test Exclusive Summer Offerings

The fact is that customers cherish exclusive offer. It gives them a sense of feeling and urgency that they are purchasing a scarce service or product. These usually feature old inventory, a completely new idea, or you can purchase one and get an additional product. If you have the money, create summer-themed services and products available during the summer season exclusively. These seasonal, unique products will enable the customers to view your brand as an experimental and forward-thinking brand. If successful, you can create a seasonal campaign to increase seasonal sales. If you run a successful campaign, you can use the template for other ones. The risk is that you will be left with unsold catalogues that won’t be so useful by the next season. Thus, weigh the benefits and cons.

Introduce Temperature Based Sales

Understand that warmer weather may not be so productive for online sales. The reason is that people tend to spend more time outside their homes, and this implies that they won’t buy many products online; nevertheless, this couldn’t matter much due to Covid-19. Ecommerce store entrepreneurs can test their product with temperature-based sales to see the outlook. For instance, if a temperature reaches a certain level, like 85 degrees, you can offer discounts. Ensure that this task is strategically timed and make sure that you consider sensitivity, especially if the weather affects the health and well-being of an individual.

Update Your Marketing Branding Summer-Themed Visuals

Ensure that you perform some tasks every year. For instance, refresh your marketing materials and ensure that it aligns your summer marketing campaigns. It is essential to align these marketing resources with your planned campaigns to improve your brand consistency. Also, endeavour to work with professional graphic designers to provide a creative boost to realize effective summer visuals. It includes summer pictures, a colour palette, and a simple topography. Ensure that these backgrounds are used to supplement sales promotions, event flyers, and add glamour to an event invitation.

Organize Referral Based Giveaway

Another to increase your customer base is to use word of mouth. Most people will probably check out a store after being suggested by their loved ones. You can exploit this by using a reward system to customers to recommend new customers. This summer promotional idea pushes the customers to help create loyal clients and market your business.

Donate Part of the Holiday Sales to Local Groups

Although online stores are located in a digital environment, the fact is that you can still integrate the store into the local community. Covid-19 has significantly impacted the digital world, and several local organizations and charities require assistance. You can go ahead to donate part of your summer sales to one of these organizations. It would be best to understand that you had done so well because it will create a lasting effect on them and encourage your company as an empathetic brand. It will boost your customer in the long run because they will prefer to associate with your brand.

Offer Summer-Based Freebies

Everyone loves free offers, and this is an effective summer promotional strategy that you can use to boost sales. Among the freebies, ensure that you include items that align with the summertime activities. You can include free items like water bottles to attract customers to shop with your store on certain days. Customers who exploit the benefits of these free items will give you a free advertisement and promote your business.

Organize a Summer Photo Contest

Summer photos are generally fun, colorful, and fun. They enable people to stay excited and fulfilled. A summer photo contest via Facebook and Instagram is an exciting way to engage your customers and enable them to share their adventures and stories. Including discounts or giveaways will incentivize people to participate and share.

Conclusion

Although the summer season can be a bit slow for ecommerce businesses, you shouldn’t be discouraged from implementing summer promotional best strategies and experimenting with new strategies. These eight summer branding ideas will help boost your sales in the store. Ensure that you use strategies that align with your brand’s interest and goals.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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Everyone loves a good story. We all love the entertainment that it offers. Plus, a good story provides a great opportunity for the storyteller and the listeners to bond. Brand storytelling provides an amazing way to help customers connect with your business.

A wise man once observed that “Marketing is no longer about the stuff that you make, but about the stories that you tell.” And true to form, if you took the time to study the strategy of some of the best marketers, you’d find that they have all incorporated great brand storytelling.

Businesses that are in the know are constantly looking to maintain customer loyalty and engagement via brand storytelling. That’s why we have come up with some tips on how you can optimize brand storytelling for your business.

Know What Matters to Your Customers

As much as you are looking to market your brand via brand stories, it would be best to make your CUSTOMER the focus of your brand storytelling. And to do that, you need to know what matters to them. What are their values, beliefs, desires, motivations, and experiences? In essence, what do your target customers relate to? What do they care about the most? What are their pain points, and how do you plan on addressing them?

The answers to these questions will create the right foundation for brand storytelling that increases customer engagement.

Humanize Your Story

What is the point of a story that people can’t relate to? Now that you know what matters to your customers, the next point is to humanize your brand story. By this, we mean that you should give your stories some personality that your customers can relate to.

Let your brand stories have a face. Let your customers feel that they could easily be the characters that the brand stories are about. At the same time, try to make the stories fun and engaging enough to create an emotional connection with your customers.

Another way to humanize your brand storytelling is to encourage your customers to offer user-generated content. Get them to tell their own stories and the impact of using your products and services.

Be Honest and Genuine

Much as you are looking to create relatable content, ensure that your brand stories are genuine stories about your identity, what you offer, and how you intend to go about it. You can’t afford to offer fake brand stories. At a point, the stories become inconsistent, and you might lose your customers’ trust. Always be honest and genuine about your brand stories.

Craft a Great Origin Story

An origin story sheds light on who you are, how your business started, the milestones covered in the course of the journey, why you are in business, the target audience you’re trying to help, how you intend to go about it, and the next destination in your journey.

A great origin story should answer let prospective clients understand why you are in business, how you are different from other businesses in your industry and why they should patronize you. It should relate to your business values, mission, and vision.

Incorporate Great Visuals

Great visuals add a lot of value to your brand storytelling because people process and remember visuals much better than they do text. So while taking the time and effort to create a brand story, remember to incorporate some great visuals to make your brand storytelling a lot more robust and catchy enough. A good idea of visuals to use in your brand stories in lifestyle imagery. This kind of visuals uses your team, customers, and loyal fans to showcase your products and services. It is a great way to emotionally connect with your audience.

Keep Your Stories Simple and Short

People on the internet have a short attention span, so for your brand stories to be effective, keep them short, simple, and straight to the point always. You are not trying to win a Nobel Prize in literature so do away with plot twists and the other elements of the best novels. Focus on giving your readers short snippets of everything about you without losing the charm of a great brand story.

Promote Your Brand Stories Online

The best way to get your brand storytelling out there is to promote it online. You want to try several online platforms like social media, websites, emails, online forums, and marketing channels too.

Conclusion

Your business will be a lot better with a brand story that captures the essence of your business and what you have to offer. It puts you out there as a brand that people should do business with because you understand their needs and know the best way to meet those needs. When well-executed, a brand story generates enough emotional appeal and credibility in your target audience to increase sales and improve customer engagement.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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Today, the competition between ecommerce businesses is now fiercer than ever. Custom branding and custom product packaging are among the ways to distinguish your ecommerce or dropshipping brand from other businesses. It involves boxing products using customized packaging that are specifically tailored to your business or products you are selling or shipping.

Furthermore, custom product packaging makes your product stand out. It helps boost your marketing endeavors, and gives your products a professional and more refined appearance. Also, customized packaging encourage the use of boxes that are tailored to specific product sizes, thereby reducing shipping costs. If you have an ecommerce or dropshipping business, here are some custom packaging ideas to help your brand stand out.

Simple Eye-Catchy but Professional Design

Packaging plays a big part in a customer’s decision and you want to get your audience’s attention not put them off. Overdoing the design might work against you, a simple design that is interesting and attractive that isn’t too far from the boundaries of your industry should be utilized instead. An edible font that highlights the product’s best attributes should complement your design.

The first impression created by your product is very important, so make it count. The quality of your product may be great but customers need the motivation to purchase it to discover this. Keep your design professional, clean and neat to attract customers. Professional packaging may require a little investment but it’s worth it in the long run. Your company brand would reap the benefits as this attracts customers raising your income in the long run.

Relevance to Your Product

Ensuring the design is professional simple and straightforward should be followed by relevance to the product. The best packaging ideas would be useless if it isn’t appropriate for your product. The packaging must align with the product. The more specific a design is the more it attracts customers. Using the best design for a beverage would be totally out of place on a beauty product.

Target Your Market

One of the best ways to make your product stand out is to understand and target your market. Make sure the packaging is attracting the right customers. Children products shouldn’t have a design appropriate for adults, a male product should be masculine. Have your target audience in mind when designing and packaging your products this helps them identify with it. You don’t want a different audience getting enticed by your product then get disappointed with what they get later on.

Color

In addition, the packaging color makes a huge difference in how your customers perceive your products. Different colors spring different emotions in different people. Using the relationship people have to different colors to your advantage makes your product more attractive.

Packaging Size

The packaging shouldn’t just be attractive it should offer protection, easy to transport and use. Don’t unnecessarily use larger packs. Customers appreciate packaging that makes the product easy to use and consume. Making it stackable for storage also counts here. The packaging should suit the product and consume less space on the shelf. A simple but quality packaging design that gives customers a basic idea of what they are purchasing and ensure a safe carriage home should be the goal here.

Use the Right Imagery

Using relevant imagery does your brand a lot of good and makes your product stand out. An image is worth a thousand words and that is a proven fact. When a customer browses through shelves, a fitting image gives your brand the edge. An image tells an instant story about your product that attracts the customer. Customers take just a few seconds to scan through possible options, the luxury of reading a novella on your package may not be available to them. The image should however tell them what is inside and prepare them for what to expect. Make sure the image relates to the product totally and is eye-catchy.

Honesty: What Are They Getting Exactly

This idea makes a repurchase highly likely. Let your customer know what to expect when they buy your products. Becoming a leading and profitable brand requires an honest description of your product. Some companies sell goods based on false pretenses, while this may bring sales it’s on a short time basis. People won’t make a repurchase when consumers’ discover that the product isn’t what it was presented to be. No one would buy a product that was falsely advertised again. After all, what you seek is a strong regular base of loyal customers.

Indicate How to Use the Item

Sometimes you buy a product, get home and realize you don’t know how to use it. Well, that happens but when purchasing another time such a person would love a product that indicates how to use it. How and where to open should be indicated with clear instructions, this would entice a repurchase as it gives a memorable experience to the buyer especially being a first-timer.

Conclusion

There you have it! Above are some custom product packaging ideas to help your brand stand out. Your brand stands to gain a lot by using great packaging ideas such as the ones listed above. There you have it, let’s make your product the one that stands out positively. Even if your product is of high quality a dull packaging would have a negative effect on how people perceive your products. So let your brand stand out today with these awesome ideas.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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In the early days, dropshipping was clearly an easy and rewarding business model. Today, it is still rewarding but has become quite tougher. Ecommerce entrepreneurs and dropshippers, specifically, have to do more to succeed. And one of the most important things to do is to build a brand. Building a brand for your dropshipping business goes beyond coming up with a mission statement, creating a logo, and other similar petty moves. Yes, these things are parts of branding, but you have to dig deeper if you want results. Here, we will discuss eight ways to build a brand for your dropshipping business.

Research Your Target Market Even Further

What do you want to dropship, and who do you intend to sell to? These are some of the most important questions you will have to answer before starting your dropshipping business. You will have to be more detailed with your answers if you want to brand your business appropriately and make it big in your niche. Take time to research the market you are going into, as well as the people you will soon be calling customers. Keep every piece of information you find handy as you will need them every step of your effort.

Decide On a Brand Voice

Consistency is one of the most important ingredients of good branding, and you need to start in the early days to lay the foundations. There is a great need for you to define your brand voice as early as possible. This is going to be the tone, the attitude, and the entirety of your communication style with your potential customers. Your brand voice will determine most other branding elements. It will determine the language and tone in your product description, as well as how you respond to messages from customers and engage them on socials and other platforms.

Make Your Business Name Memorable

This is where most people pay serious attention to their branding efforts. Almost anyone can tell you that a catchy name is important for any business undertaking. Here, we are going to advise that you go for a business name that is memorable. This doesn’t mean a catchy name is not good. Of course, catchy names will attract more customers, but it takes a memorable name to stick to the minds of the potential customers and make them identify your brand wherever it is mentioned. It is also best that your business name makes it fairly obvious what you are going to be dropshipping.

Get a Professionally Designed Logo

Creating a logo is not a big deal. Even kids in elementary schools can create good-looking logos. However, the problem is that you don’t really need a good-looking logo. Good look is important, but there are other details to pay attention to. Your logo should be distinctive and easy to recognize. Just like your business name, the logo needs to be memorable so that your customers will recognize your brand anywhere and anytime. This is why it is important to get a professional graphic designer to work on your logo. The money you will pay for it will be worth it.

Choose Your Color Design Carefully

When it comes to your dropshipping store, color selection is very important. Some erroneously assume that the color is just for aesthetic appeal. There is a psychological side to the use of color, and you need to know it and apply it while choosing your colors. Remember that this is part of your branding efforts and that you must get it right at this stage. If you are not so sure about colors and the roles they can play in your business and brand, speak with a knowledgeable individual while making the decisions.

Pick Your Fonts Carefully

This is one aspect of building dropshipping websites that people don’t take too seriously, and it affects user experience, which will directly affect branding in many negative ways. To avoid making things complicated and confusing for your website visitors, pick not more than two fonts: one for heading and the other for regular text. Of course, this has nothing to the font used in your logo.

Take Good Care Of Your Customers

When you get other things right and fall in this one, you can’t really have a successful business. The idea of branding is to improve the visibility of your dropshipping business and make it attractive to your potential customers. When the customers start coming, you need to take good care of them and their needs in order to keep them coming back. Make customer satisfaction your priority, and things will be a lot easier.

Share Your Story

Your story is an essential part of your branding efforts and must be treated as such.  Building a brand story is important. That is one of the keys to connecting with your customers. It is important to tell your brand story in a manner that builds trust. Tell your customers what you stand for and what you care about, among other things. Tell your story wildly to appeal to more potential customers and take your brand to the next level.

Branding is super-important for a dropshipping business. We have discussed some important ways to get started and build a brand for your business. We hope this piece helps you make the right decisions and succeed in dropshipping.

Contact us today at Fulfillman to learn more about our services. We specialize in providing excellent Dropshipping, Amazon FBA, Warehouse Fulfillment, China Sourcing, Product Photography, Private Label Dropshipping, Third Party Logistics, and so forth. Our trusted experts will be available to discuss your options. We guarantee you get quality and excellent services that give complete client satisfaction.