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It’s been over three months since the Coronavirus started to flip everyone’s lives upside down. Businesses are suffering; jobs are being lost, salaries are being slashed, the economy is suffering. In short, it’s been hell on earth.

Now, we have to practice social distancing, washing our hands, and constant wearing of face masks. The world is really sick. The impact of this pandemic on every country and business have been devastating; with no cure in sight, businesses are now working quickly to adapt to the new normal.

There have been several tips on how to bring business through this pandemic. In this article, we’ll be giving you some other tips on how you could change products and adjust Ad Copy on your online store during this or any other trying times.

Adjust Your Ad Copy

Adjusting your Ad copy is one of the first things to do in order to adapt to a new situation like the one we are experiencing now.  The closing of the traditional stores has opened some doors for e-commerce as e-commerce traffic has now gone through the roof.

The traffic is something else!  People are now queuing on the internet just to get their needs. Most of these needs are what can make life more comfortable during the lockdown. Hence, the need to adjust your ad copy to align with these needs. 

The way you sell products should change now. Instead of selling products as you were before the pandemic, you need to change it and entice customers by pointing out how this product will be useful during the lockdown.

If you sell exercise equipment before, now is a good time to adjust the copy to point out how useful these exercise equipment can be for indoor workouts since your buyers are indoors. You don’t need to stop your ad for products; you only need to pivot to point out how your services can help during this period.

Stop Ads on Low Demand Products

While it’s good to alter ad copy and not to stop it totally, there are some products that aren’t going to be in high demand during this period. So, instead of running ad for these products, why not hit pause on them for some other time.

If you notice a particular product is now of low demand, you should hit pause and try alternative products. Life’s changing, and people are trying to adapt to the new normal. They will be looking to buy products they suddenly have a need for like home office equipment, home gym equipment, or things that could make life easier at home.

It’s easy to figure out, just think about stuff that you, your family, or friends need at home right now, or recently bought, these and related items are items you should sell and do ads on.

Adjusting Product Page Copy

Just as you adjust your ad copy, you need to make some adjustments on your on-page product copy as well. This is where you can make your final push to selling your products. Hence, the need to make sure this page entices, and inform your customers.

You could add a quick note about your business status on the product page; this means you add a line at the top of your product page that tells the shopper whether you are still operating or not, or any relevant information about the status of your business.

Some dropshippers think that informing customers about delays in shipping may deter buyers. However, this is not so, as many have done it without any issue. You can also add new sections to your product page, talking about how your product can be used indoors, and how beneficial your product can be for shoppers this period.

Changing Banners and Home Page

The same way you change ad copy and product page, you need to change banners and some other pages like the homepage on your store too.  If your website has an announcement bar or banner, you can use it to send a message to your customers.

You could use the banner to tell your customers your store is still opened and operating. It can also state that there will be shipping delays. It can also be used to thank customers and show gratitude for their trust in your business. It’ll make them feel valued and part of your business.

 

There you have it! Above are some tips to change products and adjust ad copy on your online store. The good thing is many of these tips can be done in minutes, therefore taking a few minutes out to adjust ad copy, change product page, or switch banners shouldn’t be any stress compared to the many gains and strong business-customer relationship you’ll be getting.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.


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Lots of competition exist in the online business sector. Whether you just started your ecommerce business or you have an established customer base, it is important to stay updated with the latest marketing trends. With the right marketing strategies, you can obtain new customers and retain old customers, while staying ahead of the competition. Below are some essential ecommerce marketing strategies for your online business:

Optimize Your Website and Product Pages for Search

Search Engine Optimization (SEO) remains a vital part of marketing. Customers always turn to search engines anytime they need a product or service. Thus, to ensure that your products rank higher in search engines, your website and product pages must be fully optimized for search.

Make sure your website, product pages, or service pages are fully optimized for the keywords that your target audience search for. Also, watch out for differences in dialect. Are they searching for “watch,” “wristwatch,” or “timepiece”? While all three may represent the same product, however, make sure you use the keyword that is most searched for.

Optimize Your Website Layout

Furthermore, it is important that you optimize the layout of your website. Clients access the website using different devices. This can range from mobile phones to tablets, desktop, laptop, and so forth. Your landing page and product pages must be fully optimized for different devices. The website should be fully responsible. With this, it can fully adjust to fit the screen size of the device without leaving out important information or details on the website.

Create Informative, Engaging, and Unique Contents

In addition, content marketing is essential for every online or ecommerce business. In fact, you can attract more customers with proper content marketing. Ensure that contents available on the website are interesting, informative, and engaging. By doing this, your target audience will have new information that matters to them right at their fingertips.

However, it is important that you find the right balance between informational and promotional content. Invest in high-quality content software, marketing team, and strategies. Make content such as videos, blog posts, and newsletters available regularly. Above all, ensure that all contents published on your website are interesting, unique, and relevant.

Social Media Marketing

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What’s more, you should also take advantage of social media for your ecommerce business. Millions of individuals are active on social media platforms such as Facebook, Instagram, Twitter, and more, every day. Through social media, you can communicate with your customers and target audience in a more personal way.

Also, businesses can use social media to generate engagement and interaction, boost traffic, and generate more leads for your business. When you combine different social media platforms with the right marketing strategies, you can develop a larger customer base.

Pay-Per-Click Marketing

Another essential ecommerce marketing strategy for your online business is Pay-Per-Click (PPC) marketing. By using Pay-Per-Click marketing, you can easily target website visitors, target audiences, and potential customers. Also, pay per click ads help online businesses generate targeted traffic, leads, and sales.

However, the pay-per-click marketing campaign has three basic elements. This includes the ad, the offer, and the landing page. For the best results, all three must be in good harmony. Your landing page must be a continuation of your ad. It must deliver what was promised to customers for clicking the ad. Creating pay-per-click campaigns remains an excellent way to increase awareness and generate targeted traffic for your business.

Optimize Your Marketing Efforts for Mobile Devices

As mentioned early, it is vital to ensure that your website is fully responsive. However, more emphasis should be made on mobile-first. Ensure that you optimize your marketing efforts for mobile devices. Accommodate the needs of these mobile users. Provide a good user experience (UX) for all visitors that access your website or product pages using their mobile device.

What’s more, you can target mobile users specifically using mobile marketing techniques. A popular marketing trend for mobile devices is Geo-Targeting. This involves advertising to mobile users using their location. With this, you can reach out to customers that are within your local area. They can easily stop by to make a purchase.

Email Marketing

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Also, online businesses can reach out to more customers through email marketing. This requires promoting your products and services through email. However, email marketing will be more effective if you use content that is provided within the email. Also, make the email as personal as possible. You can socialize and offer valuable promotions and discounts through email.

Guest Post

Guest posting is another marketing strategy that online businesses can take advantage of. This involves extending your reach to other publications and blogs. Create unique and informative content, put them in front of a new audience. Include a few key links to redirect the reader back to your website or product pages. However, only submit posts to high authority publications that you want your business to be associated with.

Influencer Marketing

An excellent way to gain recognition for your online business on social media platforms is by making use of influencers. These influences already have a large following. You can leverage influencer marketing to reach out to your target audience on any of these social media platforms. Contact the influencers that your target audience follows. Work together with these influences to help increase awareness about your brand, business, products, or services.

Retargeting

Finally, retargeting can also be used to increase sales for your online business. This is the practice of sending targeted ads to certain customers, visitors, or users that have already interacted with your business. Through retargeting, you can target users that have:

  • Visited your website or product pages recently.
  • Purchased your products in the past.
  • Subscribed to your email or newsletter.

Retargeting can be done through Facebook, Google AdSense, and more. This is another great opportunity to increase awareness of your products or services.

There you have it! Above are some essential ecommerce marketing strategies for your online business. As an online business owner, having the right marketing strategy is crucial. By making use of the reliable and effective ecommerce marketing strategies mentioned above, you can generate more leads and increase sales for your business.

For more information about our services, contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.


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The online marketplace is growing with people entering and exiting on a daily basis. Thanks to the power of the internet, anyone can run an online store and succeed once he/she gets the most important things right. With dropshipping, choosing the right product to sell, finding the right dropshipping supplier, and conquering the fulfilment hassles are the most critical things that determine success. Here, we are going to concentrate on one of them: finding the best dropshipping supplier for your online business.

Finding the right dropshipping supplier for your online business is never easy. Remember that your supplier is basically your business partner as far as dropshipping is concerned. Choosing the wrong one, therefore, can jeopardize your business. If you get the right supplier, however, your chances of success in dropshipping will be greatly enhanced. But how exactly can you find the best suppliers? Here, we will briefly summarize important steps and considerations you must take:

Understand Your Distribution Channels

It is important that you understand your industry’s distribution channels so that you get a reliable supplier that will offer the best deal. Ideally, you can source your goods directly from the manufacturer, an importer/exclusive distributor, a wholesaler/regional distributor or another middleman that may be exploitative. Make sure you understand the channels and try to buy from the top.

Get In Touch With the Manufacturers If Possible

If you are able to secure a contract with the manufacturers of the product as your dropshipping supplier, you will save yourself the hassles associated with middlemen and also enjoy maximum profit. Some manufacturers may require minimum order that is quite high, there is always room for negotiation. If you are able to reach an agreement with a manufacturer, the effort will be worth it as you can be more competitive with your pricing.

Use Online Directories

Another simple way to find reliable dropshipping suppliers is to use online directories. Good directories normally have database of suppliers organized according to industry, market, or niche. This makes it easier for you to see several potential suppliers and contact them directly before choosing the best one. Some of the most reliable directories to find the best suppliers include Alibaba, Alidropship, Wholesale Central, SaleHoo, Kompass, Oberlo, Indiamart, Worldwide Brands, and Bambify.

Hack the Competitor

If there is an authority in your niche – a dropshipper that is doing so well in the industry, you can replicate the success by finding out who the suppliers are. There is a simple trick to do this: order from the competitor and decide to return the product as soon as possible. Since it is a dropshipping business, the product will have to be returned to the supplier. They will provide you with their name and address. As simple as that, you have found a great supplier.

Use Search Engines to Find Dropshipping Suppliers

This is one of the simplest ways to find the right dropshipping supplier for your online business. A basic Google search will return so much information that can help you to find the right supplier. Use essential words like “wholesalers” and “distributors” and add the keywords that matter in your industry/niche. In some instances, you will find a reliable supplier through search engines but research deeper to know more about any supplier.

Attend Trade Shows

Trade shows are important for so many reasons. You have to attend as many as you can if you really want to grow your business. Attending a trade show is an efficient way to find great dropshipping suppliers for your business. You will also be able to connect with other industry players that can help you in different ways to grow your business. You will also get insight on new trends to adapt and new products to add to your store.

Join Industry Networks and Groups to Find Reputable Dropshipping Suppliers

There are so many things to gain from joining industry networks and groups and finding good suppliers is one of them. By being part of a community, you will be able to build relationship with industry players that can provide helpful information about reliable suppliers. You will also get more insight about how to grow your online business by participating in discussion in such groups. When you are good at networking, you will be surprised that some suppliers may even contact you with great offers.

Order Samples for Validation

When you have narrowed down your choices to a few options, it is important that you order samples from suppliers you have contacted. No matter how many reviews you read online about the products you are about to sell to your customers, nothing beats firsthand experience. Remember your reputation as an online businessperson is at stake here. Order samples to be certain of the quality and how the supplier handles order fulfillment (the most important elements for customer satisfaction).

Do Not Be Afraid To Change Dropshipping Suppliers

It is possible that the first dropshipping supplier you will work with will not meet your expectations. If this is the case, do not be afraid to change suppliers. If you notice that some of your customers are not satisfied with their experience, it is important that you look for a new supplier as soon as possible to avoid losing your customers.

Understand the Contract Terms and Make Sure They Are Favorable Before You Sign Up

It is important that you know everything about your contract with your supplier. Negotiate with your potential suppliers until you get a deal that is favorable. Understand the terms of the contract and all fees applicable before you sign. Also, make sure there is room for exit if things don’t work out so well.

Finding the best dropshipping supplier for an online business is never easy. Whether you are just starting up or you are already an authority, you need to put in serious effort to find the suppliers with the right products to make your customers happy. The tips summarized here can always be very helpful.

Do you need a reliable dropshipping supplier for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Drop Shipping, Warehouse fulfillment, Third Party Logistics, China sourcing, Video Marketing, Amazon FBA, and so forth. Our trusted team will be available to speak with you. We will provide suitable answers to your questions and concerns, to the best of our knowledge. With us, you are guaranteed to get reliable and excellent services.


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Growing your ecommerce business requires a lot of effort and time. It involves marketing your online store aggressively and staying ahead of your competitors at every point in time. This will help drive traffic, generate leads, and attract customers to your ecommerce store. Here are some useful tips to help grow your ecommerce business:

Improve Your Brand Awareness

An excellent way to grow your ecommerce business is by improving brand awareness. Having a solid and trusted brand is essential for your business to thrive. You need to build a brand that is recognized and trusted by your target audience. Doing this will help increase your customer base and generate more sales.

However, building a brand can be really tough. For better visibility and trust, your business will need social media channels. Posting frequently on your social media pages will help you stay on their radar. Share wonderful products about your products, interact with your followers and target audience. You can also share discount and promo codes.

Building a reputable brand requires serious effort. With the above, you can establish your ecommerce business as a brand of their interest.

Adopt Content Marketing

Another essential strategy to help boost your ecommerce business is by adopting a content marketing strategy. Today, content marketing remains a very effective digital marketing strategy. Your online business should have a blog. This will help build authority and credibility for the business. You can post engaging and informative contents on your blog. This will help generate traffic and keep your audience engaged.

Utilize Visual Contents: Videos & Images

A picture is worth a thousand words. Growing your online business involves using visual contents like images and videos to express what your brand stands for. Images make reading more interesting and easier.

A website, blog, or social media channel which contains visual elements will increase engagement. This will also improve your search engine ranking. By making use of visual contents, you can increase brand awareness and generate more leads for your ecommerce business.

Identify and Communicate Effectively With Your Target Audience

Whether you are selling a product or offering services, you have demography that make use of your product or services. They are your target audience. Growing your ecommerce business requires that you identify and communicate effectively with your target audience.

In addition, identifying your target market makes it possible to increase sales and grow your online business. You can easily channel your marketing efforts in the right direction. This ensures that digital marketing resources are maximized. Equally communicating effectively with your target audience will go a long way in growing your business.

Study Your Competitors

Furthermore, knowing about your competitors and the products or services they are providing can help make your products, services, and digital marketing efforts stand out. What are they doing to attract customers? How do they market their products? Take time to study their sales funnel. This will help you set your product prices competitively. You can also respond to competitors’ marketing campaigns using your initiatives.

Also, the knowledge about your competitors will help in creating effective marketing strategies. This will be used to improve your business performance and take advantage of the weaknesses of your competitors. This knowledge will help you to remain realistic about how successful your online business can be. If you really want to succeed in your online business, researching your competitors is vital. Drawing insight from the activities of your competitors may be exactly what you need to be a step ahead of them.

Build a Sales Funnel

Recently, sales funnels and online marketing continue to gain several tractions among marketers, entrepreneurs, and salespeople. Sales funnels are very helpful in automating your online business. Online sales funnels help drive traffic to your store. You can tactically capture leads through a squeeze page. This helps generate sales, identify potential customers, and upsell to your customers. This can be exactly what your business needs for growth.

Furthermore, sales funnels make use of marketing and advertising methods to attract potential customers. These customers will be encouraged to share their customer information. This will be used to nurture cordial and lasting relationships gradually. Also, potential customers will be motivated to take action and become buyers. You will also delight your customers to retain their loyalty to your brand.

Building an online sales funnel requires a lot of front-end work. However, once the processes are done, you can expect fast and efficient results.

Use Facebook Retargeting Ads

Another way to grow your ecommerce business is by making use of Facebook advertising. Facebook retargeting ads are very effective in bringing in potential customers and reselling to current customers. This also helps to reduce shopping cart abandonment too. The little you invest in Facebook ads will return in multiple folds for your business.

Use Quality Product Images

Not only is a picture worth a thousand words, but it can also be worth hundreds or thousands of dollars. Using high-quality images and stunning product photography will help increase your revenue. About 67% of consumers consider the quality of product images essential before making a buying decision. Displaying your products using high-quality images can be the fascinating difference between no sales and a high rate of conversion.

 

There you have it! Above are a couple of useful tips for growing your ecommerce business. You can’t create an online business and wait for the customers to start rolling in. This will be like decorating your home for a party without inviting anyone. You have to create awareness, build trust, make some noise, form connections, and show how awesome your products are. By implementing the tips mentioned above, you can grow your ecommerce business effectively.

Do you need help with your growing your ecommerce business? Contact us today at Fulfillman. We are a reputable service provider of Drop Shipping, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. By making use of our tested and trusted techniques, we can help make your online business a success. A fantastic experience awaits you.


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Pinterest is an image-based social network that delivers more referral traffic than any other social media site – maybe not Facebook. The fact and the bottom line is that Pinterest is no doubt the #2 referrer of traffic to websites on the whole internet, forgetting other social media counterparts.

Pinterest started small just like a site where users can post pictures of their friends, family, pets and more. However, the response has been unbelievable even to the fact that people now use the website for marketing purposes and to increase web traffic.

Not only can you generate more traffic to your website and blog when you get more followers on Pinterest, but it will also increase the buzz about your business. Here are some of the ways you can use to drive traffic to your website using the network easily.

1. Claim your business name

Pinterest username is limited to 15 characters and is just like Twitter. This means that you need to claim your name, business or service name. This way you can keep others from using your name and maintain a consistent brand across all social media channels.

2. Add the “pin it” button to your website

The fact is even when you don’t use Pinterest that does not mean your website visitors are not using it. If you don’t think like this as a business owner, you are missing a HUGE “word of mouth” marketing opportunity guaranteed to start driving traffic to your website. You will be giving your visitors the opportunity to spread your information giving you more online visibility and exposure when you add the “pin it” button for websites.

3. Let people know you are on Pinterest there

Don’t open an account and leave, start by pinning a few images that say something about your website. The next part is simple… tell people you are on Pinterest. Of course, Pinterest makes this task extremely easy as you can even link your other social media account to Pinterest. This seamless integration allows you to tweet and share your “pins” with a single click.

4. Add website to Pinterest comments

As beneficial as Pinterest can be overdoing can lead to you being spammed by the network if it is not handled with care. The addition should be done when you are offering extra value to the customers for what they are already reading or seeing. The secret here is to stay safe and still gain value at the end of the day which is getting traffic.

5. Mention the website in ALT tags

Pinterest remains to be amongst the largest online publishers ‘social referrer making it a great way to maximize your website traffic. The ALT tags of photos will do the magic for you since it makes it possible to have the website mentioned with every pin from your website as long as there is an official ‘Pin It’ button.

Pinterest gives you the chance to add that special touch to your business, something that big company cannot afford to pull off. So strategize before jumping in. Do things right and get laser-targeted traffic to your site and sales to go with it.


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Whether you have been selling on eBay for long or you are new to international selling, then you must have heard of the eBay Global Shipping Program (GSP) that lets you sell your items internationally while you ship domestically, making international sales as easy as easy as domestic sales. As a seller, one of the things you might not like doing is selling to international buyers due to the fact that there are hassle and complexity of international postage or customs issues, not forgetting the fear of scams and frauds; well GSP has proven to be the solutions to these problems for sellers on eBay. So, read on to learn more about GSP.

What is eBay’s Global Shipping Program?
Simply put eBay’s Global Shipping Program is a program that allows you sell to international buyers without having to face the issues of custom or shipping by yourself. The items you list on your shop will be available to buyers that are not in the same country as you, and they will be able to pay for services like international postage and any necessary customs clearance services the moment they check out. The bottom line is all you have to do as a seller is to package the products and post to eBay GSP to forward it abroad.

How does the Global Shipping Program work?

The Global Shipping Program is available for both the new or old seller into international selling and allows them to list and sell items on a global basis, while shipping their products domestically, making the process so easy. The moment you enroll for eBay Global Shipping Program, you will be able to apply it to your new and active listings, and your listings that are eligible will be live to international buyers on eBay.com.

There are no hidden charges as the total item price of the product with import charges will be calculated automatically for your buyer before they check out. All you have to do when you get an international order is to send the products to the US shipping center close to you and leave the remaining process like payment of applicable import charges, customs forms, package processing, and international shipping with tracking for the Global Shipping Program to do.

Payments for Global Shipping Program items

The best part about using GSP is the fact that there are no additional costs for using this program. eBay will only charge you on your Final Value on the item’s price plus the cost of postage, not on the international postage costs or any import charges. When an international buyer makes a purchase, let’s say through PayPal, PayPal will split the payment between you and the international postage provider of which you will receive the full payment for the item and domestic postage. Also, you don’t have to worry about adding any additional information to your listings as the international postage costs, and eBay will calculate import charges.


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SHOPIFY is a Canadian based eCommerce company that has it’s headquarter located in Ottawa, Ontario. Shopify has grown to be a famous eCommerce platform that is famous for its establishment of online stores. Shopify id eCommerce sites and retail point-of-sale systems and it was launch in 2004 and integrating advanced features in this platform till date. One of the purposes of the launch of Shopify was to help get rid of situations like setting up a website right from scratch just to run our online store.

Nowadays, its no doubts that Shopify is one of the most popular choices among those looking for an option to set up their online store. Shopify offers tons of valuable extensions, read on…
Start Your E-commerce Business Promptly with Shopify

Do you have plans to start your own online business or store but you are shot on budget then Shopify comes in handy as it allows you get access to plenty of tools such as the business name generator, business loan, and profit margin calculators, terms, and conditions generator, slogan creator, business card maker and many other great features. Once your store is up and running, there are many other features you can enjoy using Shopify apart from the one listed above. Some of them include Image resizer, Gift certificate templates, Shipping labels, invoice generator, Pay stubs, and many more others.

Great Customer Support:

One of the main reasons why stores owners keep flocking to Shopify is the fact that it gives excellent customer support. The customer service is available 24/7 every day to help solves any problems that can arise when having to learn a new system. The customer service offers chat and Email options.

Functionality:

Shopify is so functional that it allows you to install and fully customize the website to your satisfaction and also allows you to enhance your sales and leverage on social media. Some other function that Shopify provides you with includes accounting, inventory management along with business reporting. There are also features where you can add autoresponder integrations which can help your business going even when you are not available.

WHY CHOOSE SHOPIFY FOR E-COMMERCE STORE SETUPS?

There is much reason as to why you should choose Shopify for your business even with the fact that you don’t have to spend many days developing the site as per your expectations with other websites. With Shopify advanced features its shows the points of figuring out how to use time efficiently. With Shopify, it’s all pretty much intuitive and attractive. The bottom line is Shopify as gain more interest than other platforms because Shopify allows us to have full control over the appearance and setup of your store.

The fact s that Shopify in sum comes with all those tools that can help an online business flourishes. The online platform is affordable and is one of the most accepted and used e-commerce solution platforms. So, move your website to Shopify and acquire increased returns.


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A major part of running a drop shipping business is promoting products.  We know potential sales are increased by promoting the online store.  So now, let us talk about another way to promote and become successful in drop shipping.  In this post, we will talk about email marketing to help your drop ship store.

But wait, how do we use email marketing to promote your drop shipping store?

When a customer buys, an email trigger will be activated.  Promotion can happen when a customer left a product on the cart and did not complete a purchase.  It could also be items or brand names that are related to the purchase.  It can trigger special promo or discounts to potential customers.

Understanding Email Marketing

Email marketing is defined as the act of sending a commercial message, typically to a person or a group of people using email.  The goal of email marketing is to send emails to potential or current customers.  This may include advertisement, business request, or brand awareness.  Email marketing is being sent to old or new customers to enhance relationship for customer loyalty and repeat business.

Advantages of Email Marketing

Email marketing presents a better relationship with customers driving better investment returns.  We can say that email marketing is one of the best means of marketing.  See why it is beneficial and how it will help your drop shipping business.

It is cost effective

As a businessman, one of the primary considerations you think of is cost.  With email marketing, you do not need to shell out money for print cost, no postage, and advertising fees.  All that is required is an active email address from your potential and old customers.

Tool to analyze the market

To measure the success of a business, it is essential to gather data and know the movement of sales.  With email marketing, you can track the customer’s interest and behavior.  From there, you can build a marketing strategy to campaign products which interests your customers more.  Once a customer put an item on its cart but did not finish the sale that can activate the trigger.  This means that the customer is more likely interested in these products.

Targeted Audience

Of course, when customers make that sale, you have a record of the customers status, demographics, and interests.  With email marketing, you do not need to post advertising targeting the general market.  You can promote what is required by your customers.  Targeted audience reduces spending too much on unnecessary advertising with fewer returns.  Saves time and energy also, does it?

Creating an Effective Email Marketing Strategy

Creating an email marketing strategy can be complicated.  To avoid this, you may refer to the steps to create an effective email marketing strategy.

Choosing the Right Tools

To create an effective email marketing strategy, you have to choose the right tools.  Here are some of the tools you can use for email marketing:

Search for other email marketing tools using your browser as there’s a long list of tools you can use.  The ones I have mentioned are just some of the software that is readily available for you to use.  You can refer to pricing, details, analytics platforms by checking their website and then choose whichever works best for your dropshipping business.

Target your Audience

Once you have chosen the right tool, you need to select the audience from your customer’s list.  These are a few things to consider when choosing your audience.

  • Are these the best customers?
  • Why did the customer purchase our product?
  • What products did we offer that is not available to our competitors?

Select the Email Type to Send

There are different types of email you can send to your customers.  Some of the email types you can use for your marketing are:  Newsletters, Automated Drip Campaigns, Promotional Emails.

Set a Frequency For Your Emails

Each customer is unique.  You can experiment to see that time of the day your audience is most engaged.

Set Goals

The main purpose of email marketing is for your customers to click on the link and make a purchase.  Specifically, these are the goals you are looking to say that you have an effective email marketing strategy.

  • Increase click-through rates – It means that your customers were able to read through the email and followed the link to your website which increases conversions.
  • Increase ROI (Return on Investment) – You can set goals to improve your average ROI.
  • Increase open rates – An unread email is considered ineffective because it was not opened by your customer.
  • Increase the number of subscribers – The more people you reach via email means better business.

Design your Content

The next thing you have to consider when creating an effective email marketing strategy is the content.  You have to ensure that your content is encouraging your audience to read through your email.  You should also design your content to fit multiple devices.  As a matter of fact, most of your customers use their mobile devices when browsing through emails because it is more convenient and handy.  And lastly, create a subject line that will encourage your customers to open the email.

Monitor Email Marketing Performance

In email marketing, it is essential to monitor the performance by recording the results.  Once you have the trends, you then adjust them as to what works best.  Email marketing platforms have a set of analytics to gather data such as:

  • Email opens – This refers to the number of emails opened vs. the number of emails sent.
  • Email deliveries – This refers to the number of emails delivered from your list.
  • List of new and unsubscribers – Refers to the number of people who unsubscribed, and the number of new subscribers you gained.
  • ROI – (Return On Investment) – How much revenue did you generate from the emails sent vs. the amount spent.
  • Email bounces – The number of emails sent to customer’s inbox which bounced back unopened.

You can leverage through the data provided to have an effective email marketing strategy.

Once you have a strategy in place, you can execute the basics of your plan.  With what you have learned today, you can now create your own email marketing strategy and set goals to help boost your dropshipping business.

Related Questions:  

Is email marketing easy to do?

Yes, email marketing is easy to do.  Businessmen use email marketing to promote their products because they find it cost-effective and efficient.  This targets the right audience without spending too much cost. It is an effective way to build a strong and consistent relationship with your customers.

What is traditional marketing?

Traditional marketing refers to any type of promotion, advertising, and campaign that is being used by companies to promote business and improve sales.  This is also used for mass communications.  Traditional marketing includes:  print advertisements, billboards, flyers, and leaflets newspaper print ads.

Which is better:  traditional or digital marketing?

Digital marketing is anything like traditional marketing except for it uses digital devices.  People are accustomed to traditional marketing because of longevity. However, today’s technology is in a call for interactive means of marketing targeting a specific audience that generates success.  Whichever you choose for marketing is fine, as long as it produces enhanced output to your business.


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What is Automated Dropshipping?

With automated drop shipping, you can save time and energy looking after your business. Just imagine yourself working hours processing orders, and updating hundreds of products every day. As the business grows, you have to figure out ways on how you can still have work-life balance. See how you can be spending time with your passion while earning good money with automated drop shipping.

So, what is automated drop shipping? Automated drop shipping is a system used to manage your business and make a significant profit successfully. It is a fast and seamless process of order fulfillment. Automated drop shipping uses templates to forward the orders for you, manage inventory, prioritize suppliers and sync shipment tracking.

When Do We Use Automated Dropshipping?

It is essential that you understand the processes flow of drop shipping. Below are the basic tasks involved in drop shipping. Let us discuss when is it necessary to use automated drop shipping.

Process the Orders

The intent of drop shipping is to sell without handling the product and ship it directly to the customers. They are responsible for forwarding the orders to the suppliers, and then the supplier handles the shipping. This may go out of hand if you are processing hundreds of requests in a day. By using automated drop shipping, you can create a template to export the sales. With the use of automated drop shipping, you can maintain efficient order processing. You can also ensure the orders are processed accurately and forward it to suppliers promptly. Time saved equals money saved.

Manage Inventory

Accuracy on inventory is essential in any business. This does not mean exempt drop shipping. As it is, you have to keep track of your sales while ensuring that you do not go over the number of stocks available. We do not want to risk overselling knowing that we do not have the products on-hand. By using the automated drop shipping, you will be able to monitor the number of products available and list items that are not available in your marketplace. This avoids risks of customer dissatisfaction and keeping your rates high as a seller.

Priority on Suppliers

In drop shipping, you can sell multiple products of different sizes, colors, and variety. This means you have various suppliers where you get the products from. Just like when processing hundreds of orders, automated drop shipping helps you identify which suppliers can fulfill the product at the soonest. If the supplier is out of stock, you will be routed to the next supplier who can complete your order.

Track Order Shipment

After the order has been processed and forwarded to the supplier, the next thing is to ship the items to the customers. Now you have to ensure you keep track of the items being shipped. Not being able to track your shipping is a potential customer service risk which we don’t want to have. Having said that, hundreds of products shipped from all over places, from different suppliers can be quite a challenge. Making it automated, makes it easier to track and maintain an orderly process of drop shipping. You would also have the leverage of checking the status of the shipment in case of customer query

 

How to Automate Dropshipping?

Having said all that, we can say that automated drop shipping really helps in making the business successful. As we go along this article, we will learn how we can do automated drop shipping and why it is essential.

Use of Automated Drop shipping Software

Technology plays a significant role in managing a drop shipping business. Many drop shipping related platforms were created so that we can save time and be a practical businessman. Regarding automated drop shipping software, each has its own features that will help you succeed in the long run. When choosing the right software, you have to do your research well. Just to give you an idea, you may consider using us:

Multi-Drop is trying to give solutions for store owners, from market research, items sourcing, store management, warehousing, inventory management, fulfillment, shipping services, customer support and so much more.
We are not just a great software or an app, we are a group of people, ready to serve you. We are working with many suppliers, and we are fully integrated with them. We work tirelessly to make sure our clients are satisfied. We have employees all over the world, in places like U.S, China, Thailand and the Philippines. We also have business partners with warehouses in China and America so we offer a full Third Party Logistics, as I wrote before, including items inspection and branding.

Why is Automated Dropshipping Important?

Promotes a Balanced Lifestyle

Recent studies show that a good work-life balance enables employees to be in control of their lives. It is proven to increase productivity and generate higher revenue. People who are happy with work are generally the ones who deliver better performance than those who do not. With automated drop shipping, you can use the extra time and be able to spend it with your family or leisure.

 

Saves More Money

As discussed earlier, the main tasks of drop shipping involve, order processing, track shipment and manage inventories. Processing hundreds of orders and updating inventory may take hours of work in a day. Traditionally, this will require hours of manpower. Using automated drop shipping saves you from having someone do the job for you. You can then use the money saved for other purposes.

Keep Up With Competitors

The main reason why you ventured into drop shipping is that you have seen entrepreneurs succeed in this business. This means, the competition is high, and you need to keep up with your competitors. Big companies use automated drop shipping because they are processing thousands of orders, inventory, and shipping. Most successful companies are using automation because they need to efficiently and effectively run the business while keeping their standards up. You would also need extra time to source for products that are in demand and that are sold at a lower price.

Time Saved is Money Saved

If you are into drop shipping business, you want to make sure that orders are processed right at a given time. As a business owner, you not only deal with processing orders of the customers and inventory. There are other business aspects like dealing with suppliers, being strategic on how to expand the business, customer service complaints, and your seller ratings. When you use automated drop shipping, you can use your saved time on other aspects of the business.

Related Questions:

Can I completely automate drop shipping?

No, you cannot completely automate drop shipping. True enough, most work can be done through automation. On the other hand, it does not include handling customer queries which is also very important. This is also the reason why drop shippers prefer hiring virtual assistants to do the job for them.

 

Can I automate drop shipping without a software?

Yes, you can automate drop shipping without a software.   Another option to automate your drop shipping business by hiring virtual assistants.  They can perform the same work a software can do for you.  On top of it, virtual assistants handle customer service queries which are very important.


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Not everyone has the money to put a business. Because of this, discussions on dropshipping with no money attracts entrepreneurs who want to try it. It became known because aspirants have tried to enter the business and became successful. Let us see if we can do drop shipping with no money.

Now the question is, can I dropship with no money? You can drop shop with no money. Money isn’t required upfront because you do not need a store for inventory. The suppliers deliver the product to your customers on your behalf. You pay for the item once you sell it. No bulk purchases needed for a wholesale price because the prices are pretty low.

To get started, allow me to explain further to help you get going on your dropshipping business with no money.

How to Dropship with No Money

1. Sign up for an online store account. This is where you will post the items you would like to sell. By setting up an online account, you can manage your business in the comfort of your own home. There’s a long list of online selling platforms that you can use. To name a few, there’s Amazon, eBay, and Shopify. However, since we are talking about dropshipping with no money, you can start with Shopify. It offers a 14-day free trial. After the 14-day trial period, it will cost $29 for the basic plan.

2. Source for suppliers. What you sell matters. Find a product that will be profitable for your business. Now that you are starting with no money, it is essential to choose the right product that will help your sales. You can select the products which you are passionate about. Check for products online that shows good reviews. You may sign up to drop shipping sites to help you with a list of products that are trendy. This will also help you search for legitimate suppliers. Later on, I will give you more details as you continue reading the article.

3. Advertise your products. At this point, you already have a product and a store to sell your products. This is where you need the power of social media. You can start by posting your products through Facebook. Make an amazing offer. Who would not go for products that are not on sale, right? You may also offer bundle offers. The goal is to sell more. More products sold means more profit.

 

What are the Pros and Cons of Dropshipping?

Advantages of Dropshipping

1. Cost. As an online retailer, you only sell your products online. You do not need upfront costs for inventory and warehouse to store your products. You can save up money for shipping fees and packaging for the items were delivered straight from your suppliers. No money needed for bulk orders, the items you are getting are sold at a pretty low price.

2. A wide range of products. Being able to sell products in different sizes and colors is not going to be a problem in dropshipping. Just list them on your store and let your supplier deal with the rest. You can post a variety of products available in your store. Just make sure to give the buyers a detailed description of the product you are selling.

3. Time Saved. Working at home is not going to be a problem with dropshipping. Managing your time checking your sales only requires a computer and an internet connection. You can communicate to suppliers on the other side of the world using messaging apps such as Skype, Viber, or via email.

Disadvantages of Dropshipping

1. Product Shortage. Due to high demands in drop shipping, there may be a shortage of stocks. Customers may rush the products that are sold out. Since orders are only placed and sent by the suppliers on your behalf, you don’t have a watch on the availability of products. To ensure that you do not run out of stocks, make sure to communicate well with your suppliers and ask for items that are running low. This is one way to plan your sales while keeping your customers happy.

2. Customer service concerns. The products are shipped out directly from the suppliers. This means that you have little visibility of the order status. Customers may be asking for delivery status, incorrect orders delivered or raise complaints about the products being shipped. Overseeing this may be a challenge especially if the supplier is on the other side of the globe, right. Well, with the technology running at a fast pace, these challenges can be addressed. Communication really plays a significant role in almost anything.

What Dropshipping Products Should I Sell?

Remember that the products you sell matters. It is based on impulse buying. Products promoted through a Facebook Ads or any social media platform are potential sales. We can, therefore, say that you have to make an attractive advertisement for the product to attract viewers who will then buy your product. Here are some tips to consider when choosing a product to sell.

1. Price. Some buyers do not necessarily need a specific product. If an impulse buyer sees an item for sale at below $10, even if he does not need it, he buys it. Remember that customers are concerned about saving money. Seeing a product for less than $10, makes them buy the product thinking that they’re up for a good deal.

2. Need or Demand. Buyers are browsing for products available online so they can save time queuing up in the stores. In today’s technology and busy schedule, people prefer purchasing online for convenience. Contrary to the first tip, if the person needs the product, no matter the price, he will surely buy your product.

3. Products availability. Some items are difficult to find because they are only available to specific locations. As an example, a skin-care product with good reviews that are only available in Asian countries. People will spend time browsing it online, and money getting the product and have it delivered to them.

How to Find Wholesale Suppliers for Dropshipping?

You already know how to start drop shipping, and what items to sell online. Now, let us talk about finding a legitimate drop shipping supplier. This is very important because not all suppliers are willing to do dropshipping. Also, we’re trying to avoid scam while ensuring we get quality products when selling. We also need to consider budget when sourcing for suppliers. Here are some tips on how to find wholesale suppliers.

1. Do your research. Drop shipping does not require you upfront costs but requires your great effort in putting up the business. Do an extensive research online sourcing for suppliers who are willing to do dropshipping. When you browse in Google, sure it will not give you a list of suppliers. But we are looking for something that will provide us with more savings while maintaining quality. This means you have to go on the fourth, fifth page of your search to look for suppliers.

2. Communicate. Not all suppliers are willing to do dropshipping. They may not have tried it before, or they just don’t want to do it. When I said you have to put great effort into drop shipping, this includes searching for and talking to different suppliers and making them an offer. Communication is critical in dropshipping. It will save you a great deal if you communicate well in this line of business.

3. Take advantage of technology. Since dropshipping is the “new thing,” there have been sites developed to manage and be successful in dropshipping efficiently. This includes sites to track popular products, validate the legitimacy of suppliers and check for reviews. Again, this is one of the advantages of drop shipping, being efficient.

Related Questions:

Can I do drop shipping without a website?

Yes, you can do drop shipping without a website. Starting to dropship using Amazon or eBay gives you exposure to potential customers. They offer initial set up but charge fees for the service. Eventually, you can expand by making your own site.

Are there drop shippers with no membership fees?

Yes, there are drop shippers that do not charge membership fees. Some established drop shippers charge annual or monthly fees. Others will only ask you to pay for the products you’re shipping to the customer. Some charge additional shipping costs or fees.