According to Statista, 37.9% of survey respondents said that they have purchased a product after seeing a social media advertisement. Social media advertising has become an integral part of any successful online business’s marketing strategy. With billions of users across various platforms, social media provides immense potential for reaching and engaging with your target audience. Continue reading to know how to maximize your social media advertising efforts and drive optimal results for your online business.

Define Clear Objectives and Target Audience

Before launching a social media advertising campaign, it’s crucial to define clear objectives and identify your target audience. Clearly define what you aim to achieve through your ads, whether it’s increasing brand awareness, driving website traffic, or generating sales. Understand your target audience’s demographics, interests, and behaviors to ensure your ads reach the right people. By aligning your objectives with your target audience, you can create highly targeted and relevant social media ads that resonate with potential customers.

Choose the Right Social Media Platforms

Not all social media platforms are created equal. Thus, it’s essential to choose the platforms that align with your target audience and business goals. Research to understand which platforms your target audience frequents the most and focus your efforts there. Facebook, Instagram, Twitter, LinkedIn, and Pinterest each offer unique advantages and user demographics. By selecting the right platforms, you can optimize your social media advertising budget, maximize your reach, and engage with users who are more likely to be interested in your products or services.

Craft Compelling and Relevant Ad Content

To capture your audience’s attention and drive engagement, it’s essential to craft compelling and relevant ad content. Use attention-grabbing headlines, high-quality visuals or videos, and concise yet persuasive ad copy. Tailor your messaging to resonate with your target audience‘s pain points, needs, and desires. A/B testing different ad variations can help you identify what resonates best with your audience, enabling you to refine and optimize your ad content for maximum impact.

Leverage Advanced Targeting Options

Social media platforms offer advanced targeting options that allow you to reach highly specific segments of your audience. Utilize these options to refine your targeting and ensure your ads are seen by the right people. Targeting options may include demographics (age, gender, location), interests, behaviors, or even custom audiences. By narrowing down your targeting parameters, you can increase the relevancy of your ads, improve click-through rates, and reduce wasted ad spend.

Implement Retargeting Campaigns

Retargeting is a powerful technique that allows you to reconnect with website visitors who didn’t convert on their initial visit. By placing a pixel or code snippet on your website, you can track users and serve them targeted ads on social media platforms. Retargeting campaigns keep your brand top-of-mind and encourage users to return to your website to complete a purchase or take another desired action. This strategy helps increase conversions, capitalize on warm leads, and improve overall advertising ROI.

Engage with Your Audience

Social media advertising is not just about broadcasting your ads; it’s also an opportunity to engage with your audience. Monitor comments, messages, and mentions related to your ads and respond promptly and authentically. Encourage conversations, ask questions, and actively engage with users who show interest in your brand or products. By fostering a sense of community and building relationships with your audience, you can establish trust, and loyalty, and increase brand advocacy.

Monitor and Analyze Performance

Regularly monitor and analyze the performance of your social media ad campaigns to gain insights and make data-driven decisions. Pay attention to key metrics such as click-through rates, conversion rates, cost per acquisition, and return on ad spend. Identify trends, patterns, and areas for improvement. Use analytics tools provided by social media platforms or third-party tools to track and measure campaign performance accurately. By continually optimizing your campaigns based on data, you can maximize the effectiveness of your social media advertising efforts.

Test and Experiment

Never settle for the status quo in social media advertising. Continuously test and experiment with different ad formats, visuals, copywriting styles, and targeting options to discover what works best for your online business. Implement A/B testing to compare the performance of different ad variations and adjust your strategies accordingly. Stay up-to-date with emerging trends and new features on social media platforms to stay ahead of the competition. By embracing a mindset of constant testing and experimentation, you can uncover hidden opportunities, refine your approach, and maximize the impact of your social media advertising.


Social media advertising offers a wealth of opportunities for online businesses to reach, engage, and convert their target audience. This guide will help you to maximize the potential of your social media advertising efforts. With a strategic and data-driven approach, social media advertising can become a powerful tool for you to drive brand growth, increase conversions, and achieve your business objectives.

Do You Need a Reputable Company for Your Online Business? Call Us Today!

Fulfillman offers dropshipping business owners the opportunity to private label their dropshipping products. Contact us today to know more about our private label dropshipping services. Our dedicated representatives will be available to speak with you and discuss your available options. With us, you are guaranteed to get quality and outstanding services that give 100% client satisfaction. A fantastic experience awaits you!


According to a survey done on online marketers, 89.3% of them say that social media is an important part of their marketing strategy. Social media is the realm of digital marketing and has emerged as a powerful platform for online businesses to connect with their target audience, build brand awareness, and drive conversions. Implementing effective social media marketing strategies is essential for you seeking to maximize your online presence, engage customers, and achieve their marketing objectives. Continue reading to discover 7 top social media marketing strategies for your online store to thrive in the competitive digital space.

Set Clear Goals and Objectives

To create a successful social media marketing strategy, it is crucial to establish clear and measurable goals. Determine what you want to achieve through social media, whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales. However, it’s important that you set a (SMART) Specific, Measurable, Achievable, Relevant, and Time-bound social media marketing goal. By defining specific and attainable goals, you can align your social media efforts with your overall business objectives and track your progress effectively.

Identify Your Target Audience

Understanding your target audience is the foundation of any effective marketing strategy. Research and analyze your audience demographics, interests, and online behaviours to gain insights into their preferences and needs. Use social media analytics and audience insights tools to gather data and refine your understanding of your target audience. This knowledge will guide your content creation and help you tailor your messaging to resonate with your ideal customers and ultimately generate sales for your online store.

Create Engaging and Valuable Content

Creating engaging and valuable content is king in the world of social media marketing. It’s the backbone of a successful social media strategy. Create a content plan that offers value to your audience and aligns with your brand identity. Develop a mix of content formats, such as informative blog posts, captivating visuals, videos, infographics, and user-generated content. Use storytelling techniques to captivate your audience and evoke emotions. Remember to adapt your content to suit the specific requirements and best practices of each social media platform you utilize.

Leverage Multiple Social Media Platforms

Not all social media platforms are created equal. Each platform has its own unique user base and feature. Different social media platforms attract diverse user demographics and offer unique features. Determine which platforms are most relevant to your target audience and industry, and create a presence on those platforms. Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube are popular choices. Customize your content and strategies for each platform while maintaining consistent branding and messaging across all channels.

Engage and Interact with Your Audience

Social media is a two-way street. Actively engage with your audience by responding to comments, messages, and mentions. Encourage conversations by asking questions, running polls, and seeking user-generated content. By demonstrating authenticity and building personal connections with your audience, you can foster loyalty and strengthen your brand’s reputation.

Harness Influencer Marketing

Influencer marketing has become a prominent strategy for online businesses to expand their reach and build credibility. Identify influencers in your industry who resonate with your target audience and collaborate with them to promote your products or services. Influencers can create sponsored content, host giveaways, or endorse your brand through their channels. The authentic voice and influence of these individuals can amplify your brand’s visibility and drive engagement.

Invest in Paid Advertising on Social Media

To accelerate your social media efforts, consider investing in paid advertising. Platforms like Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads offer powerful targeting options to reach your desired audience. Develop well-crafted ad campaigns with compelling visuals, concise messaging, and clear call-to-action. Monitor your campaigns closely, optimize based on performance data, and allocate your budget effectively to maximize ROI.

Monitor Analytics and Adjust Strategies

Regularly monitor social media analytics to gain insights into the performance of your content and campaigns. Analyze metrics such as reach, engagement, click-through rates, conversions, and follower growth. Leverage the analytics tools provided by each social media platform or employ third-party analytics tools to track and measure performance. Use these insights to refine your strategies, experiment with new approaches, and make data-driven decisions to achieve optimal results.

Take Away

There you go with the top social media marketing strategies for your online store. One of the important stats on social media marketing is that the number of people who use social media will continue increasing. And 64% of shoppers end up making a purchase after seeing a product photo/ video content on their social media platforms. This means that implementing effective social media marketing strategies is important for your online store to stay competitive and be profitable. These strategies will help you to build a strong social media presence, foster brand loyalty, and drive business growth.

Get In Touch With Us Today

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.


According to available statistics, about 51 million shoppers participated in Small Business Saturday in 2021. 70% of customers reported that Small Business Saturday makes them want to encourage others to shop at small and independently-owned retailers. The key to boosting your business on Small Business Saturday is to know how to attract customers. Continue reading to discover 8 tips to boost your online business to encourage people to support your drop shipping/ ecommerce business this day.

Do Something Different And Special

Small Business Saturday is a day to entice customers that stop by your store. You can offer special promotions, host an event like a kid-friendly activity, a shop-and-sip, or a food tasting, bring in local artisans or performers, or add an extra incentive to shop, like offering irresistible discounts or donating a portion of the day’s proceeds to a local charity.

Tweak Your SEO Strategy

Search engine optimization is one of the most important tips for a small business to implement. It allows customers to find your website and learn more about your business. Without good SEO, you won’t be as visible to your audience. SEO is very important, as many consumers are going to shop online rather than in person.

Therefore, a large chunk of your sales will rely on your SEO practices. To improve your chances of showing up in search results, focus on using the right keywords for your business. Publish blog posts with relevant content, and ensure Google shows where you’re located so you can recruit members from your community.

Support Your Customers So They Support You

If you want to make a lasting impression, good customer service is important. Ensure you have a solid team of workers to answer phone calls, address questions and concerns, offer live chat support, and provide guidance when placing orders. Prioritizing your customers this way will show them you genuinely care and appreciate them. This candor is much more than most large businesses offer. Also, most sales will take place digitally this year. Thus, it’s important for customers to feel as much support from you virtually as they would in person.

Stock Up On Popular Items

The last thing you want before the season begins is to run out of popular merchandise. That’s why it’s necessary to understand your product demands during the holiday season. Plan strategically in advance, and stock up on popular items. Look at the purchase history for your biggest shopping days to get an idea of what customers want, and place them in easily accessible areas of your store.

Extend Your Hours on Small Business Saturday

It’s advisable to extend your hours on Small Business Saturday. This will increase traffic by giving customers more time to come in, making it easier for them to stop by before or after they meet their previous obligations or complete their regular shopping. If you do decide to extend your hours, ensure you put the word out along with the rest of your Small Business Saturday marketing materials. Include this in your social media posts, newsletters, emails, or newspaper ads.

Reinvest In Social Media on Small Business Saturday

Social media is often the first thing to get pushed aside when business gets busy. Consider it a critical part of your marketing plan. Creative and purposeful content can capture customers’ attention. Come up with a plan to promote your Small Business Saturday offers two to three weeks before it happens. It’s not too late if you haven’t started yet.

Decide which platforms you want to post on, what you’ll post, and what you hope to achieve by posting. Do you wish to drive more traffic to your store? Do you wish to increase awareness of your product? Continue to post once or twice a week leading up to the day, ensuring you include all necessary info, like your location and any relevant promotion or event details.

Boost Your Other Marketing Strategies

In addition to your social media marketing, take time to rethink your overall marketing strategy and increase your advertising efforts. With Black Friday marking the official start of the holiday shopping season, now is a good time to beef up your local marketing strategy and ensure it maximizes your chance of success. Create a comprehensive marketing campaign to draw customers to your store. In all your marketing materials, be clear about what you’re offering and why they’re unique to your store.


Small Business Saturday is a golden opportunity for dropshipping or ecommerce businesses to lay the groundwork for year-round success. You can boost sales, raise your brand awareness, and strengthen ties with your local community. Meanwhile, it’s easy to get lost with so many businesses competing for attention. Working on these tips discussed above will allow you to find your way around it to ensure success. Once you achieve this, your customers will work away with the feel-good factor that will make them loyal to your brand all year round.

Contact Us Today at Fulfillman!

Do you need a reputable order fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


Digitalization and the development of the internet have made life in general much easier for people. This is why ecommerce in 2022 is one of the most thriving business models at the moment. The market is a developing one that can boast billions of ecommerce business owners and that can only mean that the competition is stiff. Increased competition can only mean that an online entrepreneur would have to set up themselves uniquely in other to stand out. This is where branding is very vital to any ecommerce business. Your brand represents everything about your business and is what your customer can relate to when they think about your online business. Let’s look at some branding ideas that will set you apart from this 2022.

Create a Proper Brand Name and Logo

The first step is to choose a good brand name for your online business. Your brand name is vital to your business since that is your identity. Just like eBay and Amazon, your brand name should be an image of what your ecommerce business is all about. When choosing a name, you have to keep it short and simple with short syllables that people can easily identify with. The next thing is for you to choose a logo that goes with the brand name. This design has to be unique and can be used to recognize your business at first glance. A proper brand name logo will send you on the way to growing a great following for your online business.

Locate your Target Audience

Identifying your target audience is a very good strategy for any business owner. In ecommerce target a particular audience that identifies with your products. This can do wonders for your brand even without much effort from you. For instance, a ladies’ clothing brand can always target an audience that is mostly women and whenever they think of clothes, they will automatically check out your brand. It works like magic.

List out Benefits for Choosing Your Brand

There are so many more brands out there that might offer the same services as you do. Then you have to ask yourself how you can stay ahead of the competition. This can easily be achieved by listing out your brand benefits. These are qualities that will convince your customers that you’re customer-friendly and have their interests at heart. Benefits can include qualities like discounts, bonuses, good customer service and so much more. They are all very important for your brand.

State the Visual Aesthetic for the Brand

For online brands, visuals are very important and they are what attracts the customers to take a look at what you have. No potential customer to your online business will imagine what your goods and services look like unless you show them. This is where you need to create nice visuals that will represent your brand. Get a good photograph and take nice snapshots of your products. Edit them with photo editing software to make them stand out. You can even ask customers for their product purchase photos. This uplifts your brand even more.

Share your Business/Company Story

Most customers are intrigued by company stories and how they began. These stories are what give your brand a personality that people can relate to. The story can start from the startup of the business, the progress down the years, the type of goods and services you provide, and the difference they have made to society. These stories should queue in with the company’s mission and vision and what they hope to achieve. This is a solid brand builder.

Create a Good Social Media Presence

Recent studies have proven that there are over 4 billion social media users around the globe. This means that you can get access to a wide range of potential customers for your e-commerce business anywhere in the world. This is why you should have a good social media presence that markets your brand. Tools like Google Ad, Facebook, and Instagram Ad are made for situations like this and will promote your brand faster than anything you can think of and will reach a wide customer audience faster.

Be Authentic With your Brand

Customers love to have the feeling that they can trust their sellers to make judgment calls on products they buy. This is not just a matter of ethics but that of trust and transparency. This will be very vital in building the right relationship between you and your customers. An authentic brand will never struggle to convince buyers to patronize them due to their trustworthy service. An added advantage is to establish proper communication with your customers and engage them on all your products.

Revolutionize Your Marketing Strategy with Current Standards

When marketing your brand, you need to be more flexible and adaptive to stay relevant. Your business planning can always be changed with the specifications and provisions of marketing tools available. This can come in the form of technological changes for digital marketing and changes in communication channels of advertising. Whichever one you choose, you need to strategize the best content that will be the best to show off your brand in an advanced way.


Brand building is not an easy task but with the right skills, you can be sure to turn your online business into massive success in 2022. This is why the above-mentioned tips are very vital for brand development. Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


You can easily anticipate gaps in your industry and identify new trends when you keep an eye on your competitor, making you know the tactics to become successful in your online business. However, just following your competitor on social media isn’t sufficient enough to understand how they work. You’ll need to conduct a comprehensive competitor analysis to gain the necessary insight. In this post, we’ll show you how to conduct one but first, let’s understand the concept of competitive analysis.

What Is Competitive Analysis

Competitive analyses involve identifying major competitors in your industry and researching their marketing strategies, brand, and sales. The essence of conducting competitive analysis is to help you create an effective business strategy to outperform your competitor. If you are looking to improve your business and marketing strategies through competitive analog, here are some benefits you should know.

Benefits Of Conducting Competitive Analysis

Competitive analysis helps you identify drawbacks and potential opportunities in the competition and take full advantage of them.

  • It helps you work in line with industry trends and ensures you keep meeting up with standards in your industry.
  • It helps you evaluate the uniqueness of your brand, which you emphasize in your marketing efforts.
  • It helps you understand how your competitors work, what they are doing right and what they’re not to help you create effective marketing strategies that sustain your business.
  • It helps you identify new areas in the marketplaces where your competitors haven’t explored.
  • It helps you create a standard that you use to measure your business growth.

Now that you understand how important for your online business, let’s see you can conduct a competitive analysis for the business.

How To Conduct a Competitive Analysis

Conducting competitive analysis can provide benefits for every business and result in successful business growth. Here are ways to conduct a comprehensive competitive analysis.

Determine Your Competitors

This is important to help you know who you are competing with; know that what works for other similar brands may not work for yours. You can get relevant competitors by searching on Amazon, Google, and Alexa about your brand. After that, you divide the competitors into two categories; primary and secondary competitors. The primary competitors are the ones that have similar products and operate in the same location as you. The secondary competitor provides a different product that satisfies the same need that your product satisfies. The primary competitor is whom you should focus on. However, you shouldn’t toss out the secondary competitor entirely; keep them at arm’s length as shifts could happen anytime and they become your primary competitors; that’s you’d want to perform competitive analysis periodically to avoid being taken unaware.

Create A Spreadsheet

You would enter the data you will collect for your competitors into the spreadsheet. The essence is to compare and contrast the competitors. You can create a list of criteria you’ll use for the comparison, such as products offered, price range, social media engagement, first-time visitor bonuses, content for generating leads, etc.

Determine Your Competitors Product Offered

A product or service is the heart of any business; you should also analyze the prices and bonuses attached to those products. Determine if they are high or low-cost providers, their sales strategies, product uniqueness, and volume of products.

Analyze Their Sales Tactics

Narrow your analysis to the following factors;

What is their sales process? What platforms do they use? Are they trying to expand? Do they use multiple channels for sales? Do they partner with others? What’s their total sales volume? This information would help you understand how strong the competition is.

Check Out Your Competitors Pricing

It’s vital that you know much your competitor charges for similar products or services. If you offer more superior quality, you can have a higher price; however, you’ll need to explain why the price is higher than similar products. Setting the correct price for a product can be tricky, but it’s best to conform with industry pricing to ensure prospective customers see the prices reasonably and fairly. Check out the bonuses your competitor offers, such as free trials, discounts, etc., and provide unique bonuses to attract your potential customers.

Ensure The Shipping Cost Is Competitive

Do you know that high shipping cost is one of the major reasons why people abandon their carts? Some businesses use free shipping as a way to generate more sales. You check out the shipping cost and make sure yours is competitive. If you cannot offer free shipping, you could consider other ways to attract customers, such as giveaways or loyalty programs.

Analyze Your Competitors Engagement Level

Analyze the kind of content your competitor posts and how their target audience responds to it. Check out comments, both positive and negative, and check the topics with the highest engagements. Also, determine how they market their content, whether it’s with keywords, hashtags, social media ads, internal linking, etc., to help you know what to focus on.

Perform a SWOT Analysis

As you conduct your competitive analysis, note your competitors’ strengths, weaknesses, opportunities, and threats. Compare their strengths and weaknesses against yours to help you discover areas that need improvement.  You may not be able to control opportunities and threats, but you can plan for them.


There you have it! Above are some tips to conduct a competitive analysis for your online business. Competitive analysis helps you identify the areas that need improvement so your brand can excel. So if you’re considering conducting one for your business, you should get started already. Contact us today at Fulfillman to know more about the services. Our dedicated team will be available to speak with you and discuss your possible dropshipping options. Our experts will provide suitable answers to your questions and concerns. We guarantee you excellent services.


It’s been over three months since the Coronavirus started to flip everyone’s lives upside down. Businesses are suffering; jobs are being lost, salaries are being slashed, the economy is suffering. In short, it’s been hell on earth.

Now, we have to practice social distancing, washing our hands, and constant wearing of face masks. The world is really sick. The impact of this pandemic on every country and business have been devastating; with no cure in sight, businesses are now working quickly to adapt to the new normal.

There have been several tips on how to bring business through this pandemic. In this article, we’ll be giving you some other tips on how you could change products and adjust Ad Copy on your online store during this or any other trying times.

Adjust Your Ad Copy

Adjusting your Ad copy is one of the first things to do in order to adapt to a new situation like the one we are experiencing now.  The closing of the traditional stores has opened some doors for e-commerce as e-commerce traffic has now gone through the roof.

The traffic is something else!  People are now queuing on the internet just to get their needs. Most of these needs are what can make life more comfortable during the lockdown. Hence, the need to adjust your ad copy to align with these needs. 

The way you sell products should change now. Instead of selling products as you were before the pandemic, you need to change it and entice customers by pointing out how this product will be useful during the lockdown.

If you sell exercise equipment before, now is a good time to adjust the copy to point out how useful these exercise equipment can be for indoor workouts since your buyers are indoors. You don’t need to stop your ad for products; you only need to pivot to point out how your services can help during this period.

Stop Ads on Low Demand Products

While it’s good to alter ad copy and not to stop it totally, there are some products that aren’t going to be in high demand during this period. So, instead of running ad for these products, why not hit pause on them for some other time.

If you notice a particular product is now of low demand, you should hit pause and try alternative products. Life’s changing, and people are trying to adapt to the new normal. They will be looking to buy products they suddenly have a need for like home office equipment, home gym equipment, or things that could make life easier at home.

It’s easy to figure out, just think about stuff that you, your family, or friends need at home right now, or recently bought, these and related items are items you should sell and do ads on.

Adjusting Product Page Copy

Just as you adjust your ad copy, you need to make some adjustments on your on-page product copy as well. This is where you can make your final push to selling your products. Hence, the need to make sure this page entices, and inform your customers.

You could add a quick note about your business status on the product page; this means you add a line at the top of your product page that tells the shopper whether you are still operating or not, or any relevant information about the status of your business.

Some dropshippers think that informing customers about delays in shipping may deter buyers. However, this is not so, as many have done it without any issue. You can also add new sections to your product page, talking about how your product can be used indoors, and how beneficial your product can be for shoppers this period.

Changing Banners and Home Page

The same way you change ad copy and product page, you need to change banners and some other pages like the homepage on your store too.  If your website has an announcement bar or banner, you can use it to send a message to your customers.

You could use the banner to tell your customers your store is still opened and operating. It can also state that there will be shipping delays. It can also be used to thank customers and show gratitude for their trust in your business. It’ll make them feel valued and part of your business.


There you have it! Above are some tips to change products and adjust ad copy on your online store. The good thing is many of these tips can be done in minutes, therefore taking a few minutes out to adjust ad copy, change product page, or switch banners shouldn’t be any stress compared to the many gains and strong business-customer relationship you’ll be getting.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.


Lots of competition exist in the online business sector. Whether you just started your ecommerce business or you have an established customer base, it is important to stay updated with the latest marketing trends. With the right marketing strategies, you can obtain new customers and retain old customers, while staying ahead of the competition. Below are some essential ecommerce marketing strategies for your online business:

Optimize Your Website and Product Pages for Search

Search Engine Optimization (SEO) remains a vital part of marketing. Customers always turn to search engines anytime they need a product or service. Thus, to ensure that your products rank higher in search engines, your website and product pages must be fully optimized for search.

Make sure your website, product pages, or service pages are fully optimized for the keywords that your target audience search for. Also, watch out for differences in dialect. Are they searching for “watch,” “wristwatch,” or “timepiece”? While all three may represent the same product, however, make sure you use the keyword that is most searched for.

Optimize Your Website Layout

Furthermore, it is important that you optimize the layout of your website. Clients access the website using different devices. This can range from mobile phones to tablets, desktop, laptop, and so forth. Your landing page and product pages must be fully optimized for different devices. The website should be fully responsible. With this, it can fully adjust to fit the screen size of the device without leaving out important information or details on the website.

Create Informative, Engaging, and Unique Contents

In addition, content marketing is essential for every online or ecommerce business. In fact, you can attract more customers with proper content marketing. Ensure that contents available on the website are interesting, informative, and engaging. By doing this, your target audience will have new information that matters to them right at their fingertips.

However, it is important that you find the right balance between informational and promotional content. Invest in high-quality content software, marketing team, and strategies. Make content such as videos, blog posts, and newsletters available regularly. Above all, ensure that all contents published on your website are interesting, unique, and relevant.

Social Media Marketing

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What’s more, you should also take advantage of social media for your ecommerce business. Millions of individuals are active on social media platforms such as Facebook, Instagram, Twitter, and more, every day. Through social media, you can communicate with your customers and target audience in a more personal way.

Also, businesses can use social media to generate engagement and interaction, boost traffic, and generate more leads for your business. When you combine different social media platforms with the right marketing strategies, you can develop a larger customer base.

Pay-Per-Click Marketing

Another essential ecommerce marketing strategy for your online business is Pay-Per-Click (PPC) marketing. By using Pay-Per-Click marketing, you can easily target website visitors, target audiences, and potential customers. Also, pay per click ads help online businesses generate targeted traffic, leads, and sales.

However, the pay-per-click marketing campaign has three basic elements. This includes the ad, the offer, and the landing page. For the best results, all three must be in good harmony. Your landing page must be a continuation of your ad. It must deliver what was promised to customers for clicking the ad. Creating pay-per-click campaigns remains an excellent way to increase awareness and generate targeted traffic for your business.

Optimize Your Marketing Efforts for Mobile Devices

As mentioned early, it is vital to ensure that your website is fully responsive. However, more emphasis should be made on mobile-first. Ensure that you optimize your marketing efforts for mobile devices. Accommodate the needs of these mobile users. Provide a good user experience (UX) for all visitors that access your website or product pages using their mobile device.

What’s more, you can target mobile users specifically using mobile marketing techniques. A popular marketing trend for mobile devices is Geo-Targeting. This involves advertising to mobile users using their location. With this, you can reach out to customers that are within your local area. They can easily stop by to make a purchase.

Email Marketing

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Also, online businesses can reach out to more customers through email marketing. This requires promoting your products and services through email. However, email marketing will be more effective if you use content that is provided within the email. Also, make the email as personal as possible. You can socialize and offer valuable promotions and discounts through email.

Guest Post

Guest posting is another marketing strategy that online businesses can take advantage of. This involves extending your reach to other publications and blogs. Create unique and informative content, put them in front of a new audience. Include a few key links to redirect the reader back to your website or product pages. However, only submit posts to high authority publications that you want your business to be associated with.

Influencer Marketing

An excellent way to gain recognition for your online business on social media platforms is by making use of influencers. These influences already have a large following. You can leverage influencer marketing to reach out to your target audience on any of these social media platforms. Contact the influencers that your target audience follows. Work together with these influences to help increase awareness about your brand, business, products, or services.


Finally, retargeting can also be used to increase sales for your online business. This is the practice of sending targeted ads to certain customers, visitors, or users that have already interacted with your business. Through retargeting, you can target users that have:

  • Visited your website or product pages recently.
  • Purchased your products in the past.
  • Subscribed to your email or newsletter.

Retargeting can be done through Facebook, Google AdSense, and more. This is another great opportunity to increase awareness of your products or services.

There you have it! Above are some essential ecommerce marketing strategies for your online business. As an online business owner, having the right marketing strategy is crucial. By making use of the reliable and effective ecommerce marketing strategies mentioned above, you can generate more leads and increase sales for your business.

For more information about our services, contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.


The online marketplace is growing with people entering and exiting on a daily basis. Thanks to the power of the internet, anyone can run an online store and succeed once he/she gets the most important things right. With dropshipping, choosing the right product to sell, finding the right dropshipping supplier, and conquering the fulfilment hassles are the most critical things that determine success. Here, we are going to concentrate on one of them: finding the best dropshipping supplier for your online business.

Finding the right dropshipping supplier for your online business is never easy. Remember that your supplier is basically your business partner as far as dropshipping is concerned. Choosing the wrong one, therefore, can jeopardize your business. If you get the right supplier, however, your chances of success in dropshipping will be greatly enhanced. But how exactly can you find the best suppliers? Here, we will briefly summarize important steps and considerations you must take:

Understand Your Distribution Channels

It is important that you understand your industry’s distribution channels so that you get a reliable supplier that will offer the best deal. Ideally, you can source your goods directly from the manufacturer, an importer/exclusive distributor, a wholesaler/regional distributor or another middleman that may be exploitative. Make sure you understand the channels and try to buy from the top.

Get In Touch With the Manufacturers If Possible

If you are able to secure a contract with the manufacturers of the product as your dropshipping supplier, you will save yourself the hassles associated with middlemen and also enjoy maximum profit. Some manufacturers may require minimum order that is quite high, there is always room for negotiation. If you are able to reach an agreement with a manufacturer, the effort will be worth it as you can be more competitive with your pricing.

Use Online Directories

Another simple way to find reliable dropshipping suppliers is to use online directories. Good directories normally have database of suppliers organized according to industry, market, or niche. This makes it easier for you to see several potential suppliers and contact them directly before choosing the best one. Some of the most reliable directories to find the best suppliers include Alibaba, Alidropship, Wholesale Central, SaleHoo, Kompass, Oberlo, Indiamart, Worldwide Brands, and Bambify.

Hack the Competitor

If there is an authority in your niche – a dropshipper that is doing so well in the industry, you can replicate the success by finding out who the suppliers are. There is a simple trick to do this: order from the competitor and decide to return the product as soon as possible. Since it is a dropshipping business, the product will have to be returned to the supplier. They will provide you with their name and address. As simple as that, you have found a great supplier.

Use Search Engines to Find Dropshipping Suppliers

This is one of the simplest ways to find the right dropshipping supplier for your online business. A basic Google search will return so much information that can help you to find the right supplier. Use essential words like “wholesalers” and “distributors” and add the keywords that matter in your industry/niche. In some instances, you will find a reliable supplier through search engines but research deeper to know more about any supplier.

Attend Trade Shows

Trade shows are important for so many reasons. You have to attend as many as you can if you really want to grow your business. Attending a trade show is an efficient way to find great dropshipping suppliers for your business. You will also be able to connect with other industry players that can help you in different ways to grow your business. You will also get insight on new trends to adapt and new products to add to your store.

Join Industry Networks and Groups to Find Reputable Dropshipping Suppliers

There are so many things to gain from joining industry networks and groups and finding good suppliers is one of them. By being part of a community, you will be able to build relationship with industry players that can provide helpful information about reliable suppliers. You will also get more insight about how to grow your online business by participating in discussion in such groups. When you are good at networking, you will be surprised that some suppliers may even contact you with great offers.

Order Samples for Validation

When you have narrowed down your choices to a few options, it is important that you order samples from suppliers you have contacted. No matter how many reviews you read online about the products you are about to sell to your customers, nothing beats firsthand experience. Remember your reputation as an online businessperson is at stake here. Order samples to be certain of the quality and how the supplier handles order fulfillment (the most important elements for customer satisfaction).

Do Not Be Afraid To Change Dropshipping Suppliers

It is possible that the first dropshipping supplier you will work with will not meet your expectations. If this is the case, do not be afraid to change suppliers. If you notice that some of your customers are not satisfied with their experience, it is important that you look for a new supplier as soon as possible to avoid losing your customers.

Understand the Contract Terms and Make Sure They Are Favorable Before You Sign Up

It is important that you know everything about your contract with your supplier. Negotiate with your potential suppliers until you get a deal that is favorable. Understand the terms of the contract and all fees applicable before you sign. Also, make sure there is room for exit if things don’t work out so well.

Finding the best dropshipping supplier for an online business is never easy. Whether you are just starting up or you are already an authority, you need to put in serious effort to find the suppliers with the right products to make your customers happy. The tips summarized here can always be very helpful.

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Growing your ecommerce business requires a lot of effort and time. It involves marketing your online store aggressively and staying ahead of your competitors at every point in time. This will help drive traffic, generate leads, and attract customers to your ecommerce store. Here are some useful tips to help grow your ecommerce business:

Improve Your Brand Awareness

An excellent way to grow your ecommerce business is by improving brand awareness. Having a solid and trusted brand is essential for your business to thrive. You need to build a brand that is recognized and trusted by your target audience. Doing this will help increase your customer base and generate more sales.

However, building a brand can be really tough. For better visibility and trust, your business will need social media channels. Posting frequently on your social media pages will help you stay on their radar. Share wonderful products about your products, interact with your followers and target audience. You can also share discount and promo codes.

Building a reputable brand requires serious effort. With the above, you can establish your ecommerce business as a brand of their interest.

Adopt Content Marketing

Another essential strategy to help boost your ecommerce business is by adopting a content marketing strategy. Today, content marketing remains a very effective digital marketing strategy. Your online business should have a blog. This will help build authority and credibility for the business. You can post engaging and informative contents on your blog. This will help generate traffic and keep your audience engaged.

Utilize Visual Contents: Videos & Images

A picture is worth a thousand words. Growing your online business involves using visual contents like images and videos to express what your brand stands for. Images make reading more interesting and easier.

A website, blog, or social media channel which contains visual elements will increase engagement. This will also improve your search engine ranking. By making use of visual contents, you can increase brand awareness and generate more leads for your ecommerce business.

Identify and Communicate Effectively With Your Target Audience

Whether you are selling a product or offering services, you have demography that make use of your product or services. They are your target audience. Growing your ecommerce business requires that you identify and communicate effectively with your target audience.

In addition, identifying your target market makes it possible to increase sales and grow your online business. You can easily channel your marketing efforts in the right direction. This ensures that digital marketing resources are maximized. Equally communicating effectively with your target audience will go a long way in growing your business.

Study Your Competitors

Furthermore, knowing about your competitors and the products or services they are providing can help make your products, services, and digital marketing efforts stand out. What are they doing to attract customers? How do they market their products? Take time to study their sales funnel. This will help you set your product prices competitively. You can also respond to competitors’ marketing campaigns using your initiatives.

Also, the knowledge about your competitors will help in creating effective marketing strategies. This will be used to improve your business performance and take advantage of the weaknesses of your competitors. This knowledge will help you to remain realistic about how successful your online business can be. If you really want to succeed in your online business, researching your competitors is vital. Drawing insight from the activities of your competitors may be exactly what you need to be a step ahead of them.

Build a Sales Funnel

Recently, sales funnels and online marketing continue to gain several tractions among marketers, entrepreneurs, and salespeople. Sales funnels are very helpful in automating your online business. Online sales funnels help drive traffic to your store. You can tactically capture leads through a squeeze page. This helps generate sales, identify potential customers, and upsell to your customers. This can be exactly what your business needs for growth.

Furthermore, sales funnels make use of marketing and advertising methods to attract potential customers. These customers will be encouraged to share their customer information. This will be used to nurture cordial and lasting relationships gradually. Also, potential customers will be motivated to take action and become buyers. You will also delight your customers to retain their loyalty to your brand.

Building an online sales funnel requires a lot of front-end work. However, once the processes are done, you can expect fast and efficient results.

Use Facebook Retargeting Ads

Another way to grow your ecommerce business is by making use of Facebook advertising. Facebook retargeting ads are very effective in bringing in potential customers and reselling to current customers. This also helps to reduce shopping cart abandonment too. The little you invest in Facebook ads will return in multiple folds for your business.

Use Quality Product Images

Not only is a picture worth a thousand words, but it can also be worth hundreds or thousands of dollars. Using high-quality images and stunning product photography will help increase your revenue. About 67% of consumers consider the quality of product images essential before making a buying decision. Displaying your products using high-quality images can be the fascinating difference between no sales and a high rate of conversion.


There you have it! Above are a couple of useful tips for growing your ecommerce business. You can’t create an online business and wait for the customers to start rolling in. This will be like decorating your home for a party without inviting anyone. You have to create awareness, build trust, make some noise, form connections, and show how awesome your products are. By implementing the tips mentioned above, you can grow your ecommerce business effectively.

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Pinterest is an image-based social network that delivers more referral traffic than any other social media site – maybe not Facebook. The fact and the bottom line is that Pinterest is no doubt the #2 referrer of traffic to websites on the whole internet, forgetting other social media counterparts.

Pinterest started small just like a site where users can post pictures of their friends, family, pets and more. However, the response has been unbelievable even to the fact that people now use the website for marketing purposes and to increase web traffic.

Not only can you generate more traffic to your website and blog when you get more followers on Pinterest, but it will also increase the buzz about your business. Here are some of the ways you can use to drive traffic to your website using the network easily.

1. Claim your business name

Pinterest username is limited to 15 characters and is just like Twitter. This means that you need to claim your name, business or service name. This way you can keep others from using your name and maintain a consistent brand across all social media channels.

2. Add the “pin it” button to your website

The fact is even when you don’t use Pinterest that does not mean your website visitors are not using it. If you don’t think like this as a business owner, you are missing a HUGE “word of mouth” marketing opportunity guaranteed to start driving traffic to your website. You will be giving your visitors the opportunity to spread your information giving you more online visibility and exposure when you add the “pin it” button for websites.

3. Let people know you are on Pinterest there

Don’t open an account and leave, start by pinning a few images that say something about your website. The next part is simple… tell people you are on Pinterest. Of course, Pinterest makes this task extremely easy as you can even link your other social media account to Pinterest. This seamless integration allows you to tweet and share your “pins” with a single click.

4. Add website to Pinterest comments

As beneficial as Pinterest can be overdoing can lead to you being spammed by the network if it is not handled with care. The addition should be done when you are offering extra value to the customers for what they are already reading or seeing. The secret here is to stay safe and still gain value at the end of the day which is getting traffic.

5. Mention the website in ALT tags

Pinterest remains to be amongst the largest online publishers ‘social referrer making it a great way to maximize your website traffic. The ALT tags of photos will do the magic for you since it makes it possible to have the website mentioned with every pin from your website as long as there is an official ‘Pin It’ button.

Pinterest gives you the chance to add that special touch to your business, something that big company cannot afford to pull off. So strategize before jumping in. Do things right and get laser-targeted traffic to your site and sales to go with it.