Dropshipping and Amazon FBA are game-changers for business models, and both strategies are widely considered options for new start-ups. First, let’s understand the concept of dropshipping business and Amazon FBA.

What is Dropshipping?

Dropshipping is a storage and fulfillment service that allows small businesses to start up quickly and easily. Importantly, dropshipping doesn’t require you to invest massive capital upfront.

What is Amazon FBA?

Amazon FBA or Fulfilment by Amazon is an eCommerce platform where you can list and sell products, and either dispatch them yourself or through the FBA service.

Having understood these concepts, an eCommerce business needs a certain approach to be successful at it. But how do you know which is best for you to implement? Continue reading to discover some of the differences between dropshipping and Amazon FBA to help you make an informed decision as you prepare to start or expand your enterprise.

Pros of Dropshipping

It’s important to weigh out the pros of both dropshipping against those of Amazon FBA. Below are the pros of dropshipping.

Little Investments

Dropshipping doesn’t require any large capital to start your business. It is affordable and saves you from making huge initial investments that can be a huge burden for many new businessmen.

Fewer Responsibilities

When customers place an order with you on your online store, all you need to do is place the same order with your supplier. Your supplier won’t only prepare the order, but also ship it to your customers, and handle any returns for you.

Saves Time

Though, every business requires time and dedication. With drop shipping, you don’t have to indulge in product packing, shipping process, or managing your inventory. It is an ideal solution for entrepreneurs who desire to save time.

Independent Location

Another advantage of dropshipping is that you don’t have to be in a particular area. You can run the transaction of your online store by just remaining in touch with your suppliers and customers.

Cons of Dropshipping

Anything that has an advantage has a disadvantage. Let’s look at some of the cons of dropshipping.

Less Profit Margin

Although dropshipping doesn’t demand a high initial investment, the returns in terms of revenue are comparatively low.

Customer Service Issues

Dropshipping allows you to enjoy a lot of freedom, but when it comes to answering customer concerns, you have to rely on the information provided by your supplier. It is their product and you don’t know whether they described the product accurately or not.

Intense Competition

When it comes to dropshipping, the competition is quite fierce. There are large numbers of dropshippers who are selling the same products as you. Some may even offer these products at a cheaper price while compensating for their profits from elsewhere.

Pros of Amazon FBA

Now you know the pros of dropshipping. Here are some pros of Amazon FBA.

Sufficient Time to Focus and Scale Your Business

Amazon takes care of product packaging and shipping processes for you. It also provides great customer care services. Keeping that in mind, there is nothing much left to do. Hence, you have enough time to focus on scaling your business efficiently.

Successive Goodwill

Amazon FBA allows you to establish a brand name for yourself. Thanks to their goodwill, you will get all the brand recognition you need, and your online store will be able to scale significantly.

Larger Customer Base

Developing a customer base is one of the most difficult tasks that any entrepreneur has to face. Nevertheless, Amazon FBA allows you to enjoy a massive customer base and extract fruitful outcomes.

Returns and Replacement Policies

With Amazon FBA, you don’t have to worry about packaging, shipping, or returns. Customer services are Amazon FBA’s primary task, and they allow you to maintain loyal customers.

Better Profits

For Amazon FBA, the products that you are unable to sell for a good profit margin on your website can be sold at higher prices there.

Cons of Amazon FBA

There are cons associated with Amazon FBA as well. Let’s juxtapose some of them against the cons of dropshipping to make an informed decision.

No Documentation of Inventory

Unfortunately, your unsold products get accumulated. It might become large enough that you won’t be able to maintain proper documentation of your stock.

High Competition

Undeniably, Amazon’s FBA program is full of competitors. You won’t be able to take sole advantage of FBA. Many business people are selling the same products as you. So, it might be difficult to compete with experienced entrepreneurs.

Blind Dependency

Unfortunately, there is nothing you can do if Amazon FBA decides to change its regulations, and remove your store from its platform.

No Direct Contact with Customers

Amazon FBA has a grip over the entire record of your customers. Even if you wish to sell the same products to the same customers, you can’t do that because you are dependent on Amazon.

Large Capital

You won’t be able to start your online business with Amazon FBA if you don’t have a large amount of capital. Also, you need to pay a fixed amount to them to avail of their services.


The main difference between dropshipping and Amazon FBA is stock possession. When you are dropshipping, you don’t own any merchandise and act as a middleman between suppliers and customers. Meanwhile, when using Amazon’s FBA program, you have to invest in merchandise and store it in Amazon’s warehouse. In return, Amazon takes care of all your shipments and returns.

Which of them should you go for? Well, it’s simple. If you’re just starting your online business then opt for the dropshipping business model. It comparatively provides more perks than Amazon’s FBA program. If you are already running an online business, and wish to further scale, then opt for Amazon FBA.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.


It’s time to scale your dropshipping business! You have an impressive amount of sales, and you’re ready to play in the major leagues.  Like most dropshippers, you started little but after a while, you begin to reorganize your business to compete with greater competitors on a global scale.

After all, dropshipping will be worth an estimated $590 billion worldwide five years from now. Here are some crucial steps on how to scale your dropshipping business.

Pick a Niche

The niche you choose needs to be exceptionally focused and something you are interested in. A product that lacks focus will be hard to sell. If you aren’t passionate about the niche you choose, you will be easily discouraged, because it takes a lot of work to effectively scale a drop shipping business.

Brand Yourself

As a dropshipper, you’re selling a manufacturer’s item. One of the drawbacks of dropshipping is that your competitors can dive in and sell the same item at a lower price. The best way to protect yourself against the unavoidable race to the bottom is by branding your e-commerce business.

Your dropshipping brand should be the bedrock of everything else you do. Your brand should not only instantly tell potential buyers who you are and what you stand for but should also differentiate you from other dropshippers and convince shoppers to choose your product.

Get in Your Customer’s Head

Buyers are the heart of your dropshipping business. When it’s time to scale your daily tasks, you need more than a casual understanding of your potential clients. Knowing that you sell to 35-year-old soccer moms won’t cut it at this level.

Your goal is to discover points of friction in the client experience. Go beyond statistics and try to understand why clients buy from you. This can lead to so many advancements in your product pages, website, customer portal, and more. Pay attention to the data to plan a path forward.

Perform Competition Research

Do not forget that you will be competing with other drop shipping experts as well as retail heavyweights such as Amazon and Walmart. This is where most drop shippers go wrong because they search for a product that has little to no competition. That shows that there isn’t a demand for that precise product.

There are several reasons why a product may not have lots of competition, including poor profit margins, expensive shipping costs, supplier and manufacturing problems. Find products that have competition, as it’s a sign that there is a huge demand and the business model is sustainable.

Secure a Supplier

Teaming with the wrong supplier can wreck your business, so you mustn’t overlook this step. Carry out appropriate due diligence. Most dropshipping suppliers reside overseas, making communication greatly essential, both in terms of response time and the ability to understand each other. If you are not completely confident in the communication abilities of a possible supplier, continue your search.

Alibaba has become one of the biggest online tools to recognize and communicate with potential suppliers and manufacturers. Ensure to ask a lot of questions and know what their production capabilities are. If your business expands enormously, you want to be sure that they have the potential to scale with you.

Automate and Outsource

It’s very hard to scale a dropshipping business without some kind of help. Automation and outsourcing help to free up your time so you can focus on expanding your business. Automation is awesome for manual tasks like fulfillment and repricing that take up the majority of your time.

For instance, their inventory fulfillment tool is available online that helps you logically route orders with zero manual efforts. Instead of letting orders accumulate, automated fulfillment helps to prevent customer service headaches and backlogs.

Invest in Customer Support

Poor customer service can lead to several headaches, but when done properly, it gives you an unbelievable edge over your competitors. That’s because 84% of buyers say customer service is a major factor in their decision to buy a product. The drawback here is that 75% of all buyers want to talk to a human support agent, not a chatbot.

That means your dropshipping business needs breathing, living humans available for customer support. Customer experience is essential. If you’re finding it difficult to surpass your competitors, you can win buyers over by offering top-notch customer service.

Build Your Ecommerce Website

The quickest way to launch a website that supports your drop shipping operation is to use a straightforward e-commerce platform such as Shopify. You don’t need tech knowledge to get it up and running, and it has lots of apps to help boost sales.

Even if you have an ample budget that would allow you to seek the services of a web designer to create a custom solution, it’s a much smarter move to use one of the plug-and-play alternatives, particularly in the beginning. Once you are well known and the revenue is coming in, then you can explore more website customization.

Bottom Line

In dropshipping, you have to move fast and efficiently to increase revenue. It requires hard work, but you can increase profits by streamlining and simplifying your dropshipping operations as you grow. Follow these insightful steps to preserve your sanity, earn more profit, and scale your dropshipping business to greater heights.

For more information about how we can help grow your dropshipping business, contact us today at Fulfillman. We are experts in Dropshipping services, China sourcing, Warehouse fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.


Did you just design your online store but are finding it difficult to get your first dropshipping sale? Don’t panic; you’re not the only one with this issue. Unless you get lucky or you’re inherently gifted, securing your first few Dropshipping sales can require an insignificant effort. Arguably, it’s more difficult to go from 0 to 10 sales than going from 100 to 1000 sales. Here are some tips to get your first Dropshipping sale.

Try Out Affiliate Marketing

Since you are having difficulties getting your first sale, you can try seeking the help of affiliates to do your marketing for you. Since no one currently knows your brand, you need to offer an incentive that’ll thrill possible affiliates. Large cash incentives and gift offers can go a long way in bringing them to your side. You can go online and search for affiliate networks.

Start a Blog

Starting a blog can better your chances of getting your first Dropshipping sale. It essentially adds another method for possible customers to locate your online store. When searching for certain information, people might land on your blog, after which they will go through your store and might even end up purchasing a product! Additionally, having a blog on your online store will also definitely enhance your store’s SEO, which means people can discover your products on Google more easily.

Handle Your Inventory Levels

Most professional dropshippers would agree that managing the condition of inventory across several suppliers is the greatest threat you’ll face running a Dropshipping or ecommerce business. If you do not do this properly, you’ll consistently be informing clients that their order is out of stock which is not a good way to get your first Dropshipping sale.

Offer Discounts

The thing is everyone loves discounts. So what better way to get that first sale than offering discounts to your potential customers. For instance, you can try to offer a discount in your header while a customer is viewing the product. Or, you can offer customers a discount when they subscribe to your email newsletter.

Fulfil Orders Judiciously

Using numerous suppliers is a step in the right direction to get your first sale. It also betters the chances of you always have items in stock, offers geographical distinction for quicker delivery times, and stops you from depending on one source for your goods or products, this is an effective fall-back plan if your main supplier runs out of stock on special days like Black Friday and Cyber Monday. But with several options for filling an order, choosing the right supplier might sometimes be an issue.

Target the Right Audience

It can be very difficult to get your first sale if you target the wrong audience. For example, you could offer cat toys to dog owners a million times, and it won’t better your chance: they won’t buy a thing. Additionally, this just could annoy them. Thus, you should try and focus on people who want to buy your goods or products. If you know who they are, you can conveniently target them on Instagram, Facebook, Twitter, and other social media platforms.

Write an Efficient Return Policy

Before drafting your return policy, you’ll want to ensure that you comprehend and know-how all your suppliers handle returns. If they have a loose 45-day return policy, you can afford to be kind with your terms. A harsh return policy can drastically affect your chances of getting your first sale.

Offer Customer Support

Dropshipping allows you to sell similar products as everyone else. Besides the tips discussed above, offering great support is one of the most effective ways to help you stand out when Dropshipping. Although replying to customer inquiries and offering refunds does not detach you from the majority of the big brands, it can help you secure your first Dropshipping sale.

Focus On a Single Niche

Getting your first sale focusing on one niche is hard enough. Imagine how difficult it will be when your attention is divided. There are millions of sellers selling similar products with Dropshipping. So, if you want to make your goods alluring and make the first sale, the best way is to focus on a single niche

Sell Wholesale to Other Retailers

Selling to end-users is good, but selling wholesale might be just what you need to get your first sale. One of the major benefits of selling wholesale is the obvious boost in cash flow. There will be a lower profit, but with time, quantity can cover up for the difference. Furthermore, you’re enabling other organizations and resellers to promote your goods, broadcasting the word about your product as they buy it themselves.


These ten tips will help better your chances of getting your first dropshipping sale. However, as your business starts to expand, you’ll need to try out more prudent tactics to continue growing your business. Your first dropshipping sale can be a supernatural moment. You have worked hard for it, and once it takes place, it will increase your motivation to continue working on your business.

Do you need help with your dropshipping business? Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Dropshipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.


Are you considering starting over your dropshipping business in a new niche? At times, things don’t always turn out how we anticipated. It might be that your current product is simply very difficult to sell profitably online. In that case, starting over in another niche can give you the opportunity of picking a captivating product that will be much easier to sell!

Another benefit of starting over in a different niche is that you can learn from your past mistakes. Thankfully, starting over in another niche isn’t as hard as some individuals make it out to be. You could debate it’s even less work than starting a Dropshipping business as a total beginner since lots of things won’t be new to you anymore.

Pick a New Niche

Targeting a niche market with your Dropshipping store can be an awesome way to make profits. Go through Google Trends and do some research into the best niches that have great potential, these could be perfect niches that will help you gain a competitive edge in the Dropshipping market. You can also decide to target a seasonal niche like blow-up toys, which will possibly sell well during the summer season.

You’ll have fewer people to compete with when you start selling items or offering services around niche product trends, as you’ll be getting to a smaller audience. This means that your marketing budget will be much cheaper, particularly if you’re thinking of using social media ads or Google Ads.

Research Your Competitor

Take a look at your competitors and research their products, the origin of their products, and how they sell them. You can also try and decode their pricing strategy or predict potential new products that they will go into? By being one step ahead of your competitors, you can remain ahead. If your competitors are selling a product you are thinking of going into, but you cannot find the origin of this product at an identical price, issues could arise.

It would be an awesome idea to take this product off your list for now. After you have developed a tough brand and customer allegiance, you can come back to this product type. Ensure that your competitor’s product research does not last all day. Doing a quick Google search for a product can show multitudes of competitors in a matter of seconds.

Avoid Underpricing Your Products

Dropshipping allows you to uphold a lesser product cost. The price of a product is often fairly close to the wholesale price, allowing you to sell goods at market price and make a profit. A Dropshipping business aims to make a profit and this is true whether or not you are starting in a new niche or are maintaining your previous niche. If you’re selling a ten-dollar product, then you should charge what you consider a fair price for it.

You need to consider the price of the product, business expenses, marketing, and finally hiring a team. If other brands are undercharging, don’t join them just because you are just starting in this niche. As long as your prices are decent and within market value, you should still be able to make a profit.

Ensure You Design a Presentable Website

One of the most essential Dropshipping tips for starting in a different niche is to ensure your website is easy to understand. By that I mean your website shouldn’t be difficult to use. Many new and old store owners start marketing their stores when their web page is missing pictures, has proxy text and all of their products are bundled together in one big category.

Before starting over in a new niche, take a look at other websites in this niche. After noting down all the layout and look of different stores in this niche, glance through the Shopify app store to locate apps that allow you to structure your website after other successful brands.

Offer Extraordinary Customer Service

There are several ways to stand out when starting over in a new niche. One of the most accurate ways is to offer awesome customer service. Offering cashback and diligently responding to customer questions is essential but it doesn’t separate you from many of the big brands into the same niche.

Tell jokes to your clients. Write them appreciation cards if they buy from your store several times. Organize monthly giveaways exclusive to your most loyal customers who’ve ordered multiple times from you. The goal is to make each client feel appreciated and valued.

Be Active Daily

Running a Dropshipping business successfully requires regular effort. You don’t need to spend eight hours a day working on your new niche but you’ll need to at least use an hour a day on your store as you develop your sales. Every day, you’ll need to process sales so that goods get to your customers on time.

You’ll also need to reply to client questions within 24 hours so that clients can depend on you. Marketing efforts will also need to be carried out every day.

Find the Right Supplier

The success of starting over in a new niche depends on the authenticity of the products offered by your supplier. If the supplier you pick provides mediocre products or cannot punctually deliver properly-packaged goods, it can destroy your reputation and the integrity of your business. So, it’s essential to take your time in choosing the right supplier. Take your time and research several suppliers and look at characteristics such as how returns are carried out, cost, shipping times, how frequently they alter their inventory, and so on.

Bottom Line

If you have made your mind to start over in a different niche, the seven tips given above should help you to make the transition a little bit easier. Do not forget that starting over in a different niche is not a failure. After all, choosing a lucrative niche to start with is never totally guaranteed, particularly if you are a novice and still have to develop your instinct in the ecommerce industry.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.


Finding the right customers and target audience is crucial to the success of your dropshipping or ecommerce business. Most online businesses succeed because they’ve discovered the right target market for a particular product or service. Also, knowing your target audience makes it possible to tailor your branding and marketing endeavors to your customers. Read on to discover how to find the right droshipping target audience.

What is Target Audience?

A target audience is a class of individuals identified as being potential customers of a business. Target audiences have identical demographic characteristics including, but not limited to:

  • Age
  • Location
  • Gender
  • Socioeconomic status
  • Education

Recognizing your target audience as a Dropshipping entrepreneur can help create marketing strategies and determine your key customers. Instead of spending money and resources trying to indulge every consumer, finding your target audience allows you a more deliberate and peculiar outreach to those most likely to patronize you.

Benefits of Finding your Dropshipping Target Audience

Picking a particular audience for your Dropshipping business is a significant form of focus. Targeting means you do not accept the idea of believing the best way to grow your business is by getting every single person in your neighborhood. It allows you to focus your resources on the particular client that is more desirable. Here are some of the benefits of having a target audience for your Dropshipping business:

Optimize your Resources and Time:

Just as restaurants have their ideal customers, the luxurious Japanese restaurant, also has its target market. Finding your target market, that needs your Dropshipping services, will go a long way, to help you properly understand it, and position your business accordingly.

Find an Underserviced Audience

By knowing who your target audience is, you can also discover a different audience group that could be possible customers. By concentrating resources on a particular customer section, a small Dropshipping business might be able to properly serve a smaller part of the market than its bigger competitors.

Cost-Efficient Strategies

It is easier to decide on a media budget if you know your target audience. Rather than buying ad slots across each radio station, you can advertise only in those common with that crowd. You’ll save money and get an exceptional return on investment by following a targeted plan for your Dropshipping business.

Tips for Finding Your Ideal Dropshipping Target Audience

Here are some insightful tips to find your ideal dropshipping target audience:

Get Acquainted With Your Product

The first thing you should do is find out all there is about your product or service. It’s awesome if you already know the advantages you offer. But if not, do not hesitate to spend money and time to know it better and thus better understand your audience.

Establish a Buyer Persona

One of the most common methods for identifying your Dropshipping target audience is using the buyer persona structure. This method is all about knowing who your average buyer is. This includes things such as their interests, age, gender, and so on. A buyer persona is primarily a fictional person that serves as your ideal customer. And therefore, if you focus your Dropshipping target audience on your buyer persona, your advertisements will be shown to people that are similar or identical to your ideal customer!

Know Your Competition

A good way to find out what type of audience your competition is focusing on is to go through their website. Check out the kind of pictures they are using and the tone of their text, as well as the contents of their blog posts if they frequently publish content online.

Write Down Your Marketing Plans

You must ensure that all your marketing plans are written down. It might look cool to have everything in your head, particularly since you’re most likely taking on all the responsibilities, but trust us on this.

You’ll find it easier if you have a spreadsheet to plan all your social media activities and other content. You’ll be able to see how your organic social media posts align with your ads and influencer marketing campaigns.

Test Several Audiences to Find the Best-Performing One

For those who have a larger advertising budget and not enough time, it is obvious that finding an ideal Dropshipping target audience will also work through basically testing several audiences until you find one that yields profit. This is usually called the ‘fast testing method,’ and it’s usually used with social media Ads. However, the strategy is viable on other platforms too!


If you want your Dropshipping business to grow in the long term, you’ll need to have a distinct definition of your target audience and target market. Finding these is a way to ensure that all your works are maximized and that you are getting to people who are more likely to purchase your products. When you are aware of whom you are serving and what their wants and issues are, you can pick better products and create more effective campaigns that inspire purchase.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.


The competition in the e-commerce space is getting fierce by the day as many more users sign up to use the internet. With increased competition comes the need for an online entrepreneur to dive deep into marketing ideas that will project his product to a wider audience and subsequently, increase sales. There are lots of marketing ideas online that are supposed to aid online businesses to grow. Unfortunately, few of them are sufficient enough to enable small online businesses to grow. In this post, we will be providing you with  some creative marketing ideas for ecommerce and dropshipping businesses.

Social Media is a Good Start

Social Media is one of the best ways through which you can get the target audience for your products. Most people do not know that there is more to social media than posting pictures and getting engagements on them. This can be a very good opportunity for one to drop their products and their specifications and consequently, get the target audience to look at them.

When using social media, you also need to look for the right audience which varies from one platform to the other.

Use SEO Skills

Social media can drive lots of traffic to your e-commerce and dropshipping store but SEO will ensure that your e-commerce store is always at the top when potential customers search for your product. Posting your products on social media platforms is a good step but you don’t just stop after that. SEO amplifies keywords that suit your niche and attracts top searches when you do.

Content Marketing

Content marketing is one of the top marketing strategies in 2022. Customers visit loads of e-commerce websites daily and can only choose from the ones they think that has what they need. This is where content marketing is vital because it projects enough content that will relate to what your customer wants and enable them to build a relationship based on the products you display on your online store. This builds brand familiarity and is very good for your dropshipping business.

Public Relations is an added Advantage

Public Relations (PR) is a tool that handles everything about your business starting from the brand media coverage and even employees. PR is concerned with ensuring that your brand maintains a positive public image that will improve brand awareness and keep customers. You should make good use of PR when marketing your dropshipping business because that’s what loyal customers love to see when they check out your online store.

Track Real-Time Customer Behavior

This is a marketing attribute that physical stores have over online stores have over e-commerce stores. Recording customer behavior and how they react to products on your website will allow you to change your marketing strategies to suit their preference. This can be done by collecting the data of what they visit on your website. The data can now be used to make changes to your marketing process and improve engagement.

Create Targeted Communications

This process can be achieved when you create email templates that you can use to communicate specific information to your customers. This trick is used to target users that have added items to the cart on any dropshipping website. With this information, you can send them emails on similar products and even improvements. To make the offer more interesting, you can garnish the offer with discounts and other similar packages. This method is effective and drives online sales.

Create a Customer List

A customer list is a long record of all the customers that have visited your dropshipping store. This is the ingenuity of the modern e-commerce system and helps you to make targeted marketing a reality. When you have your customer’s information and what they want, you can easily create a targeted marketing template that they can easily relate to and interact with. This is a better process as opposed to sending random products ads to people who do not need them.

Market Your Products Beyond your Immediate Location

It is a guaranteed fact that it is hard to get better attributes beyond geographic locations when there is little presence of physical stores. This has been a challenge for most drop shippers but that hasn’t stopped them either. Big e-commerce companies such as amazon have always persisted in marketing products in every location around the globe and that has worked well for them as people pick more interests in them. Therefore, when marketing for products, always market beyond your region, you never can tell who might be interested.


Advertising is one of the chief marketing strategies that grow businesses. It’s easily the best method to create awareness about your business and has been made even better using social media. Facebook has been researched to have the best equipment for targeted advertising. You should always consider using several advert methods to get your dropshipping to many more audiences.

Giveaways and Discounts

Nothing attracts users more than seeing a product that its prices have been slashed. This is very effective when used as a marketing strategy for any online business. You can offer users options such as “Buy three and get one free.” This can market products for you in ways that you can never imagine. Always create one offer either weekly or monthly on your online store for better engagement.


Marketing is a strong tool for business development. It’s a must for any online entrepreneur who needs their business to grow in 2022. Contact us today at Fulfillman to know more about the services we offer to ecommerce and dropshipping business owners. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you quality and excellent services.


Having high-quality, beautiful product photography can make your ecommerce or dropshipping business stand out in 2022. Nice visuals tell a great story about any product that you have to sell especially when it comes to e-commerce. If you can be able to take great pictures of awesome products, you can instantly captivate the attention of online shoppers. Such stunning and high-quality images can be the fascinating difference between no sales at all and a conversion.

Creating perfect images of products may seem like an easy task but there are specifics that you may need to learn before becoming a master of your art. In this post, we will discuss some product photography skills that will upgrade your ecommerce business and take your online store to the next level.

Use Appropriate Lighting

Lighting is very important because it can easily highlight your product as well as its background. A great color can appear as something else if you fail to make use of proper lighting. A white background will look off white or grey when there are no lights to enhance it. You have options of studio lighting and natural lighting to choose from. The nature and purpose of your product will enable you to make a specific decision on which lighting you can use. Whichever one you decide, make the best out of it.

Place the Product Appropriately

Placing your product at the right angle and place can be an added advantage in product photography. Sometimes, it’s not every angle that will give your product a perfect output. This is why you need to take care to place your product at an angle that has a lighting advantage as well as proper aesthetics that customers will find hard to resist. You also need to consistently place them in the same place for the desired output.

Light Distribution

Lighting is good but the uniformity of lighting is another skill you need to consider when going for the perfect shot for that product. When there is uneven lighting, the product will come out badly even with the presence of light. Light sources would have to be considered in comparison to the product size for that to happen. The source has to be wider than the product creating soft light that enhances the outlook of the product.

Background Consideration

You have to acknowledge that good background helps to bring out the product properly but at the same time, the focus should be on the product and not the background. Therefore, you should make use of white background when snapping the product. The white background reflects brightly on the product, unlike the colored background that might overpower the product. Once this happens, the product image may not come out brightly as it should. This is why the white background is recommended for the background.

Use Appropriate Camera Angle

People often ignore this part just mostly because most photographers like to improvise but it’s very important in making awesome product photography. When taking photographs of products, you have to go for unique angles that will showcase the product features to the viewing pleasure of potential customers. You can try getting the product image from various angles and then enjoy having different shots from the various angles that amplify the product size, shape, and quality.

Drop Filters

What’s more, filters have seemed to be the trend nowadays as long as photography is concerned but that is not what a product image needs. When taking product photographs in 2022, you should try as much as possible not to use filters. Many customers may reject a product when they detect that the seller has tried to trick them by painting a false image of what it looks like. This can create trust issues that you may not have the opportunity to explain your way from. Take natural shots of the products ensuring that there is enough lighting to show their beauty. This creates beautiful and professional shots.

Take Basic Photo Editing Class

Editing may seem like a little task that is used to apply finishing to a product image but it can be important in bringing out the beauty of the product you’re shooting. Little edits will cover up for some of the shortcomings of the equipment that you’re using. Editing like saturation change, removing small flaws, brightness and the rest can make all the difference. The only downside of editing is that you can add too much and that can make the output to be overwhelming. You can learn some editing skills using apps like photoshop. This can set you out from most photographers in 2022.

Get Inspired from Known Brands

It is always good when you get inspired by other brands that have made it big using their photography. Take out some time and look at their product images and learn to improve yourself through the additional features that make them stand out. Modern product photographers are those that have learned the fundamentals of modern photography and in 2022, you can only aim to be the best. Color schemes can be really hard to choose since there are so many. All you need to do is to study top brand patterns and then create a unique one that suits the product and its brand better.


There you have it! Above are some top product photography tips and tricks for 2022. Taking your product photos shot may be a daunting task and can present different challenges. Fortunately, you can make use of these insightful tips to improve the quality of product photography images you deliver for your dropshipping or ecommerce business.

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Dropshipping is one of the best tools that entrepreneurs can use for their online business especially in 2022. Ecommerce is a thriving department that will attract attention and can only get better with improved methodologies. You can make a living through this space if only you can follow the right steps to turn your dropshipping outlet into a massive success. The right efforts will take you so far but there are necessary strategies that can make your job much easier for you. In this article, we will look at some useful tips that will lift that dropshipping business of yours into a successful conglomerate. These are 10 must-know tips that you can follow to make a great start to 2022 with massive success in your online business.

Find A Niche

The most successful dropshipping business out there are the ones that have a defined niche. These are products that will give your business that unique outlook that can’t be found elsewhere. In 2022, there are so many products that are already in the market with millions of sellers that are selling the same product. Selling diverse products may seem like a good idea but it’s important that you select that one product that you can focus all your attention and time on. This will make for easy relation to customers who need them.

Select the Right Supplier

Suppliers can either make or mar your business if you’re not careful when settling for one. Some suppliers understand the value you place on making products available to your customers on time, hence they make efforts to compliment your orders as they come. These are the kind of suppliers that will do wonders for your dropshipping business in 2022. You have to remember that you and your suppliers are accountable for meeting the needs of your customers.

Never Under-Price Your Products

As an online business owner that is competing with other sellers, there may be temptations for you to underprice your products to attract customers. That’s a very bad dropshipping decision in 2022. You should always consider profit margins when deciding the right price for your product. As long as you offer quality products and keep a quality customer service that is fast and reliable, you will always attract customers no matter how pricey you think your selling price may be.

Create Attractive Offers for Customers

Online business is full of cliché products and services that most customers will have a hard time choosing from. Therefore, you need to make your product offers to stand out from the entire bunch by creating attractive offers that will motivate your buyers to buy from you. These can be packages that include discounts, wholesale prices, bonuses, and so many others. Offer deals that most of your customers will find hard to refuse.

Order Product Samples

This is a nice tip that enables you to make the right judgment on your product by ordering samples of it. This helps you to have the product experience first-hand, allowing you to gauge your customer’s feelings. It allows you to access your supplier and how well they package and send their product to you as well as delivery time. It’s also an opportunity for you to suggest product improvement ahead of time.

Study Your Competitors

When you have a good and profitable niche, competition is a good opportunity for you to always offer your best. This ensures that you’re on top alert at all times. You also need to study and monitor your competitors. You can check out their websites, their packages, and other stuff that they’re doing well. This gives you a better understanding of the demographic and your target market.

Create a Good Website for Your Dropshipping

Customers are always attracted by great-looking websites. You cannot go far in ecommerce in 2022 if your website is an eyesore because customers will always be put off. It is therefore of paramount importance that you have a good website design that looks modern with an easy-to-use interface that customers will love. This builds their trust in your products.

Provide Awesome Customer Service

Most online businesses are plagued by very poor customer service that customers are always found frustrated. Any dropshipping business that will succeed in 2022 is those that offer excellent customer service. This ensures that you can always attract enough customers and not lose the ones you have to your competition.

Be Active Daily

The success of any dropshipping business depends on how active the entrepreneur is. This is why online business owners must invest enough time in the business especially at the early stage of its development. Spending at least an hour on your online business daily is enough to take you to higher levels.

Marketing is Important

You can never set marketing aside even as an online business owner. This is what makes you enough money because it puts your business out there for everyone to see. This can be done by driving enough traffic to your website using SEO tools and other mechanisms. The summary is that if your website can generate enough traffic that attracts visitors, you’re sure to make more sales than the average ecommerce merchant.


Creating a successful dropshipping business in 2022 is not hard as long as you do the right things and tick the right boxes. Ensure that you find the ideal niche, choose reputable suppliers, and set the right prices for your products. Also, provide an attractive website for your dropshipping business, take time to study your competitors, and deliver the best customer experience possible. By following the tips above and taking advantage of the available digital tools, you can run a successful dropshipping business this year.

For more information about our services, contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, China sourcing, Warehouse fulfillment, Third Party Logistics services, and many more. Our dedicated experts will be available to speak with you. We will provide suitable answers to your questions and concerns. A wonderful experience awaits you.


The dropshipping industry is flourishing, with market opportunities appearing daily. If you want to establish a dropshipping business, there are a few things you should think about before jumping in completely. One of the most crucial factors to consider is the type of dropshipping niche your business will operate.

Entering an over-saturated niche without adequate funding or experience can make it difficult for your business to compete against established businesses and thrive. Conversely, finding a unique dropshipping niche is important to create a steady stream of revenue and establish a loyal audience. In this blog post, we’ll look at some of the unique dropshipping niches on the market right now.

Gym and Fitness Niche

Fitness and gym equipment and supplies are in high demand. Additionally, if you wish to target a more specific niche, here are some suggestions: Cycling apparel, sports bras, training gloves, running shoes, yoga mats, fitness trackers, foam rollers, knee support pads, dumbbells, etc. When deciding on a sub-niche, be innovative. You’d be amazed at what people spend their money.

Baby Products

More than any other product category, baby items are among the biggest sellers on Amazon (including books). I’ve noticed that parents desire their kids to look unique, so distinctive baby products are in high demand. Plus, many mothers may purchase a different item if they trust it is of higher quality or friendlier for their kids.

Survival Gear

From my personal observation, many people usually seek to purchase survival products. If you have a target audience of survivalists, you can leverage it and sell survival products. What’s more, you can easily use the “survival” keyword to increase your visibility and make more sales.

Pet Supplies

Pet products could be a good option if you want a business that moves fast and products that sells well without being overly burdensome. Many people who have pets but don’t have much time or money on their hands would appreciate products like cat litter or dog food. Additionally, pet owners enjoy making their dogs happy. Ensure that these things are always available for purchase in your store.


The beauty niche can be highly profitable despite the competition with the proper business model. Since beauty is one of those niches where many people are eager to spend money on things they don’t always need, having high-quality inventory and low prices might help you succeed in this market. According to a study by Common Thread Collective, beauty businesses are expected to reach $784.6 billion by 2027; this means that if you want to have a successful e-commerce company, you need to research what the most popular beauty products are on Amazon today now.

Women’s Clothes

Many women enjoy shopping, particularly for clothes. Just walk into any luxury shop in America, and you’ll see people looking for the suitable clothing for any event. A study even shows that the online women’s clothing sales market will be worth more than $37 billion in 2022.

Jewelry Niche

Jewelry is one of those goods that may leave a lasting impact on buyers while also being quite competitive. It’s difficult to tell the difference between a high-quality and a low-quality one. While dropshippers have numerous alternatives and roads to explore, maintaining a concept and a targeted audience can significantly affect your business. The good news is that you can easily sell jewelry online.

Furthermore, it is obvious that many people have just left this market; therefore there are lots of opportunities. With the rise in demand for more individually tailored things like customized name chains and even customized rings, it’s more crucial than ever to communicate effectively and understand your clients. They need to know precisely what they’re going to get.

Gadgets/Technology Niche

People are constantly on the lookout for new technologies and goods that will make their life easier. People can find products that they otherwise wouldn’t be able to afford through gadgets. When it comes to gadgets, be mindful of purchasing low-quality things, as they are more likely to be returned, which can have a negative impact on your profits.

Furniture and Home Decor Niche

Many people started staying at home after the Covid-19 breakout at the beginning of 2020. As a result, we naturally desire the environment in which we spend most of our time attractive. As a result, the dropshipping areas of furniture and home décor will continue to exist. You can also select from the following amazing sub-niches: Storage bins, drawer or closet dividers, LED lighting, wall shelves, ornamental vases, bean bags, macramé, book stands, walk art posters, home office equipment, outdoor furniture, and so on. Be mindful of the size, weight, and packaging of furniture while making a purchase. Remember that dropshipping or storing some heavy-weight products can be challenging.

Health Supplements

It would be best if you exercise caution with this niche, though. It’s difficult to determine a product’s actual constituents, and anything with health claims could be subjected to FDA scrutiny in the United States and other associations in other countries. This subjects you to legal and other forms of risk.


There you have it! Above are some of the best niches for dropshippers entering the market in 2022. As a new entrepreneur exploring for opportunities in the dropshipping business, starting off on the right niche is crucial. Hopefully, the above list gives you some ideas for niches to look into for dropshipping in 2022. However, you shouldn’t limit your option to this list; instead, draw concepts from it. Best wishes!

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As the holiday draws closer, there are merry times, joyous delicacies, and an elevated desire to give gifts; this could be an enormous chance for dropshipping stores to meet up with your sales target and generate more profit. If you’re ready to maximize sales, here’s how to take your dropshipping store to the next level.

Make Arrangements With Your Suppliers Before The Holiday

Keeping track of your inventory will likely be the most challenging but crucial aspect to manage. If you unexpectedly receive a large volume of orders and your supplier is unprepared, you risk losing consumers or, even worse, delivering a poor customer experience. Order delays, unavailability of a product even if it is displayed on the shop, and poor packaging due to an inflow of orders are just a few examples of how things can go south sometimes.

Create a Marketing Strategy and Budget

Ultimately, it would be best if you focused on the marketing channels that generate the most income for you. During the holidays, you’ll see regular clients shopping from you, but you’ll also gain a lot of new ones. It’s critical to develop an advertising plan and budget before the season starts to maximize the benefits of your efforts. Customers are prone to engage with brands and stores that provide relevant promotions, according to studies; thus, advertising is critical for every business. To appear relevant for the next celebration, your usual advertising strategy should be modified accordingly.

Create a Holiday Theme For Your Website

It’s not only about putting things on sale on the website over the holidays. It’s also about giving customers a great shopping experience so they’ll be encouraged to buy a product and recommend them to their friends. One of the easiest ways to ensure your store is ready for the holidays is to redesign your website with a holiday theme. If you’re in the Christmas season, decorate your store with Christmas trees, candy canes, and red and white colors to make customers connect to the spirit of Christmas.

Run a Load Test To Prepare for Increased Traffic

Increased site views, quick checkouts, overworked servers, and difficulties in third-party integrations can all place a strain on your website during the holiday season. This can cause mistakes or a long load time for your clients, among other issues that can negatively affect their shopping experience and, as a result, your sales. The simplest method to avoid this is to run a load test to check that your site’s servers are capable of handling rapid traffic spikes.

Prepare a List Of The Holidays

We usually suggest starting your holiday ecommerce planning three months before the main day: this allows you to perform all of the required duties comfortably and properly. Consider the festivities and special events that are meaningful and essential to your target audience, rather than focusing just on the holidays that you celebrate. This is essential if you’re selling to buyers from countries different from yours and may have a diverse mindset and ethnicity.

Send Personalized Emails

Emails are one of the most widely used marketing techniques, if not the most widely utilized. It has been used to sell both items and services for many years as a communication medium. Emails are one of the most essential tools to optimize for growing your e-commerce sales as the holiday approaches. That is why a strong email campaign is vital. Your emails should not solely focus on selling your products but also on interacting with your customers. As a result, your emails should be both engaging and relevant.

Analyze Your Stats

You now have a list of events that are most likely to impact your company’s operations. Now it’s up to you to examine your store’s performance throughout the same period in past years. You should consider the following information: Is there a difference in the volume of incoming orders? Is there a stronger demand for specific products during certain holidays or special celebrations? What were the most effective promotional strategies during this period?

Don’t fret if your store is brand new and hasn’t yet gathered any required data. Use a simple Google search to get some general statistics about ecommerce companies in your niche, and use their experiences as a guide. By the following year, you’ll have accumulated enough data to make more informed decisions about holiday ecommerce preparation.

Increase the Number Of Holiday Products Available On Your Ecommerce Store

Use the chance to develop creative sets of things that complement each other, in addition to enhancing your offer with season-specific products. Offer your site visitors a taste of the fantastic products they can include in their carts, and you’ll see an increase in earnings flow in no time. Also, ensure that your customers wouldn’t try to place orders on unavailable products.

Review Your Prices

Undoubtedly, setting prices can largely depend on the consumer’s purchasing power, especially if you already know your customers are price-conscious. It’s not a good idea to raise the price of products expected to experience high demand during this period. You may also try offering special discounts to attract your customers to place additional orders in your store.

Final Thoughts

The holiday season provides a huge opportunity for ecommerce stores to increase their profitability. You may go even further with dropshipping by using creative marketing methods, sales promotion approaches, search engine optimization, and product testing. Focus on customizing your consumers’ shopping experiences with holiday themes and offers, encouraging them to make more purchases. This guide can help you get your store prepared for the holiday rush and welcome delighted customers!

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.