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With e-commerce as the current order of the day, new entrepreneurs are emerging by the hour. People want to engage with the leading and best platforms available. One name that comes to mind is Amazon. Amazon is one of the largest e-commerce platforms today, boasting hundreds of millions of sellers and buyers. Most people shopping online associate with Amazon. As a way of helping sellers sell more products reach out to more customers, the platform offers Fulfilment by Amazon or Amazon FBA.

Fulfilment by Amazon, also known as Amazon FBA is a service offered to Amazon sellers whereby Amazon stores your goods and does the order fulfilment down to returns. Having such a large customer base increase helps get more sales and ultimately high profit. Therefore, it’s understandable you want to join the Amazon world of e-commerce or increase sales and revenue as an existing seller. Here are nine important tips for selling on Amazon in 2021.

Research and Narrow Your Niche Properly

Going head to head with the best sellers on Amazon is not a good idea as a newbie. Research competitors regardless of whether you are a newbie or a pro. This gives you an insight into what kinds of products are popular. Most sellers tend to pick products that have high demand and low competition. Your research should help you narrow your niche. Build your products in one or two niches pick the best selling products that you got from your research. You might as well customise your products for your target audience

Consider the Sales Rank

It’s very important to consider the sales rank. Low ranking products are slow sellers which incur long term storage fees but there is little competition. This makes it easier to become the dominant seller for this type of listing. High ranking products on the other hand sell very fast meaning there is a lot of competition. Studying the sales rank gives you a good idea of what you are against and helps you in choosing your products.

Take Advantage of Product Bundling

Winning the buy box on Amazon is one tip you don’t want to ignore. In situations where many sellers are on the same listing, winning the buy-box becomes very hard. Combining an extra dice bag with a board game for example gives you a unique listing that shows up when customers search for the main product (board game in this case). People would tend to click on your listing and hence buy from you, competition is reduced or eliminated.

Build Your Unique Brand Identity

Amazon has millions of sellers, to be successful you need to create your unique brand and stand out. Having a deep understanding of your target buyers as well as creating great titles descriptions and styled product images should be done consistently. Having a strong brand name isn’t achieved overnight, it’s done with consistent customer satisfaction over time. A good brand name would have buyers come again increasing your sales and revenue.

Implement the Best SEO Practices

However, it can be difficult to get your products discovered on Amazon because of the pool of sellers and products there. It’s also a very massive and highly competitive market. More like Google, on Amazon keywords are valuable to have your listing appear on the first page with the right keywords. This is key to generating more sales. Using keywords in your product listing is crucial to getting noticed at the top of the pile. Research what keywords people use when searching for your products and insert them accordingly in your product listing.

Include a Descriptive and Concise Product Title

The product title should be as descriptive as possible but concise, Amazon only allows 250words. Using all 250 words isn’t a good idea. Amazon suppresses product listings that have excessively long titles. It should include the brand name product name and features such as color, gender, size etc. Customers would have an idea of what they are buying and you would also be able to insert keywords.

Add Excellent Product Photography

Excellent pictures of your product are very valuable as they constitute your customer’s first impression. Since the purchase is online the pictorial representation of your product must be as detailed as possible. Have images of the product in different angles, with the various features up close, show it in action so buyers can see how it should be used. Create videos to make the audience see it in close action making your photo description more engaging.

Write an In-depth Product Description

Well, all you felt necessary to put in the product title can be posted here. Leave your customer with little or no doubts about your products meaning they should have a complete description of your products and instructions. Add more photos, videos, tell your brand’s story and provide a clear comprehensive description of your product and brand. Feel free to go overboard and create an emotional connection with your customers. Let them have a clear understanding of the products they are getting and also let them know who they are purchasing them from.

Get Reviews

This is one of the most important tips for selling on Amazon successfully. Make sure you gather reviews at all cost. FBA is such that it goes all the way from storage to fulfilment and even customer care; review is one way you can boost sales on your own. This particular section is very important because buyers tend to associate with brands or products with positive reviews. People are more likely to purchase products with positive reviews. When buying a product it feels safer and common sense suggest we go for a product that has 70 positive reviews than one that no one is talking about. Customers also follow this school of thought when unsure of a certain product or just trying it out

Conclusion

Amazon has a lot of potential customers out there hundreds of millions to be precise for sellers to capitalize on. They also boast millions of sellers which brings a lot of competition to you as a seller. Take note of the tips highlighted above and be a standout seller on this ever-expanding e-commerce platform.

Contact us today at Fulfillman to know more about our services. We are dedicated to offering outstanding services, including Amazon FBA, Dropshipping, Product Photography, China Sourcing, Warehouse Fulfillment, Private Label Dropshipping, Third Party Logistics, and so forth. Our reliable team will be happy to speak with you and discuss your available options. With Fulfillman, you are guaranteed to get quality and excellent services that give complete customer satisfaction.


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Ever since its establishment some 25 years ago, Amazon has grown to become a force to be reckoned with in the eCommerce industry. With the continual increase in its popularity, more sellers continue to expand their businesses on the platform. As a seller on Amazon, you can improve your income from product sales on Amazon FBA. Follow the tips mentioned below to maximize your income with Fulfillment by Amazon (FBA).

Optimize Your Listings for SEO and Include High-Quality Images

First, you have to adhere to the Amazon SEO algorithm and attract customers with your product listings. Make sure you optimize these listings for keyword relevance. Also, ensure that you properly specify your brand name and product features, such as color, size, and material. Highlight the salient features and uses of the product.

Use High-Quality Images Only

When using Amazon FBA, high quality imagery is vital to promoting your brand and your brand’s products. As such, endeavor to use professional photography in order to entice your audience and prompt them to purchase your product. If you, however, can’t get a professional photographer, you can take the images yourself by doing the following:

  • Capture the images with as much natural light as you can get. If you shoot the product closer to a window, it will produce an image with soft light and dark, soft shadows. If you shoot farther away from the window, it produces a more even image with light and brighter shadows.
  • Avoid using flash ad configure your white balance to auto.
  • Always use a tripod, even if you are shooting with a smartphone. This will prevent the device from shaking while you are capturing the images.
  • Use either a white or a light-neutral backdrop. This will provide a seamless background that enables the product to stand out.
  • Aim to produce between two and three high-quality images from different angles.

Multi-Channel Marketing

Promote and market your products on any platform that has potential customers that can patronize you. If you are doing this already, kudos to you. If not, do not restrict yourself to amazon alone. Identify the platforms where you can find a host of potential customers. Examples of these are eBay, Etsy, and PPC ads.

You should also look at affiliate marketing on blogs, social media platforms like Facebook, Twitter, Instagram, Snapchat, etc. The most important thing to note when marketing your products on multiple channels is the right channel to invest in. If one doesn’t bring profitable returns, stop putting effort in it and channel it to one bringing much reward.

Since there is no one-size-fits-all technique for investing in marketing platforms, try to approach each platform independently. This will be a great investment for your Fulfillment by Amazon.

Get Reviews and Work with Them

Most customers trust the reviews they read on products since they are personal recommendations from people who have used them. When you receive positive reviews from verified sources, it will improve your brand’s trustworthiness.

Unfortunately, buyers rarely leave reviews after they purchase products online. To circumvent this, use review programs like the Amazon vine program to see how you can improve and boost your sales. Note that seller feedbacks and product reviews enable you to improve your product’s ranking.

Maximize Your Advertising Options

To increase sales on Amazon FBA, it is imperative that you use sponsored ads. This involves creating a strong strategy to increase your presence on the platform without having to worry about keyword optimization. To become a successful seller on Amazon, you have to effectively balance both the manual and automatic campaigns through various PPC strategies. You’ll find that Amazon ads enable you to convert traffic at different points of the sales funnel. However, you have to use it properly.

Effective Inventory Management

If you can stock up your inventory, it will increase your organic ranking on Fulfillment by Amazon. In the past few years, it has become more valuable and relevant to manage your warehouse and inventory. According to the United States Bureau of Labor Statistics, the number of warehouses in the United States has increased by up to 6.8% in the past five years alone.

Handling your warehouse and inventory management alone is time-consuming and can result in errors. You can make the task easier by automating it using appropriate inventory management software. This will enable you to improve your operations and ensure efficiency.

Adhere to the Rules and Terms of Service of Amazon

One of the biggest challenges sellers face on the Amazon FBA platform is account suspension. To avoid having your account suspended, endeavor to stay up to date with the rules and terms of service of the platform. This will also ensure that your account remains in good health.

Customer Satisfaction

Customer satisfaction is a vital metric that renders your business more valuable on Fulfillment by Amazon. This is because the platform prioritizes customer communication and satisfaction metrics as they ensure customers have positive experiences. In your Amazon seller account, navigate to the Account health section to see an overview of the customer satisfaction metrics that you have to work on.

There you have it! Above are some essential tips to help maximize your income with Amazon FBA. Fulfillment by Amazon provides opportunities for several ecommerce business owners to leverage on the Amazon platform. On a general note, if you can focus on the aforementioned aspects, you’ll be able to increase customer satisfaction and enhance your profits on the platform.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Amazon FBA, Dropshipping, Warehouse Fulfillment, Product Photography, Private Label Dropshipping, China Sourcing, Third Party Logistics, and many more. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.