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8 Wonderful Tips to Make the Most Out Of Amazon FBA In 2023

January 29, 2023 eCommerce TipsEntrepreneurs

Amazon FBA (Fulfilment By Amazon) is a program that allows sellers to hand over a significant amount of the hassle of fulfilling orders to Amazon themselves. It also allows you to establish an immediate level of trust with customers and differentiate yourself from products that don’t offer Prime delivery. To enjoy the other wide range of benefits Amazon FBA offers, it’s necessary to know how to go about it. Continue reading to discover some wonderful tips to make the most out of Amazon FBA in 2023.

Have an Adaptive Pricing Strategy

With Amazon FBA, competitive pricing is key to competing with established brands and standing out from the crowd. Unless your product is 100% unique or offers a feature that customers can’t get elsewhere, the lower you can get your prices while still making a profit, the better. To go one step ahead than being competitive with your prices, you should aim to be adaptive too. Market demand is always changing, with new dropshippers joining the scene all the time. Therefore, it’s essential to be proactive in making sure your prices fit with the times.

Build a Good Reputation for Your Amazon FBA Business

You can’t just list products and expect them to sell. Amazon FBA marketplace is competitive, and an important tip for you is to build yourself a brand and reputation as a credible seller. Get more positive reviews to convince potential customers about your authority and ensure that your metrics qualify for the buy-box. You may also leverage the opportunity of sending cards in the product box that asks them to put a review about your product.

Get Automated Tools Assist

There’re reasons why you need to put things like repricing, keyword research, and product sourcing for Amazon FBA on the back burner. If you’re feeling stressed, use software to ease your work. Your Seller Central account can assist a lot. Meanwhile, things like feedback software, repricing software, project management software, and inventory management tools can save you time and help you keep on of things.

Hire, Subcontract, and Delegate

As you grow and expand your Amazon FBA business, take on skilled help in different areas like marketing, customer support, sourcing, fulfillment, accounting, legal and more. It’s not to say you should entirely keep off from these areas, but you shouldn’t be working half a dozen skilled full-time jobs when there’re pros out there that can help.

Stay On Top of Arbitrage Restrictions

Presently, it seems like online arbitrage is getting tougher to carry off. For instance, if you ship to the U.S., you’ll need to make sure your products are in line with California’s Prop 65 guidelines. And that’s considering only one state in one country. Each country and marketplace has its list of rules and restrictions you need to follow. Not doing so means you’ll lose out on potential sales, or get your account suspended.

Develop Smart and Efficient Systems for Your Amazon FBA

Create schedules and habits that lead to an overall ecosystem that helps your Amazon FBA business thrive and grow. Start with a few things, then snowball them into big systems, working from the bottom up. If you’re an investor looking to buy a company, would you choose the one that operates in a relaxed, haphazard way? Or would you choose the one running a tight ship that can account for everything?

Keep the Lines of Communication Open with Brands

If you’re looking to go the private label route, sticking with just suppliers and manufacturers will do the magic. If you’re looking beyond that, developing good relationships with brands is a must. Assume yourself to be an Apple for a second and there are two businesses on your radar. One is mimicking your products, which means you have to devote attention to fending that off. And another wants to sell your products in their store. Which company do you like better? Now, go and be that better company.

Keep Yourself and Your Team Learning and Growing

Open up to new Amazon FBA ideas, work with a mentor, attend workshops or conferences, or listen to relevant podcasts. Investing in yourself is a great place to start because it sets a fantastic example for your team. You’re showing them it’s crucial to keep learning. You need to help them learn and grow, too. Send them to workshops or bring in trainers so they too can keep improving. When they get better, your business also gets better.

Parting Words

There you go with 8 wonderful tips to make the most out of Amazon FBA in 2023. It can feel a bit much to take all this on at once. Therefore, break it down into smaller more digestible steps. Start with a few tips and practice them until they become ingrained habits. Then take on more till you’re running at peak efficiency.

Do You Need Help with Amazon FBA

Contact us today at Fulfillman to know more about our services. We are dedicated to offering outstanding services, including Amazon FBA, Dropshipping, Product Photography, China Sourcing, Warehouse Fulfillment, Private Label Dropshipping, Third Party Logistics, and so forth. Our reliable team will be happy to speak with you and discuss your available options. With Fulfillman, you are guaranteed to get quality and excellent services that give complete customer satisfaction.

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Amazon FBA: 8 Important Facts You Should Know About Fulfilment

August 31, 2022 eCommerce TipsEntrepreneurs

Are you into e-commerce or dropshipping? The Fulfillment by Amazon (FBA) program helps you to focus on the entrepreneurial part of your business. It eliminates the day-to-day operations that can cause burnout. FBA means that your inventory has been fulfilled by Amazon. Here’s how it works. Amazon sellers register with Amazon’s FBA program and create their product listings on Amazon. Then, they prepare their products and ship them to an Amazon warehouse. So, when someone purchases a product, Amazon selects the product from their inventory, packs it, and ships it to the customer. If you’re thinking of using FBA services to handle your orders, here are 8 important facts you should know about them before getting started.

Amazon FBA Is Costly

I’m not going to sugar-coat it. You’re going to spend money when you use FBA. Amazon charges FBA sellers for both storage and fulfillment. Even with the fees, Amazon reports that 64% of sellers earn profits in their first year, and 20% of them earn a profit within the first 3 months. Like any other business, fees and costs will occur. Consider FBA fees as an investment in inventory management, operations, and marketing.

Amazon FBA

There Is No Sales Quota

Amazon doesn’t require you to move a certain amount of merchandise every month if you want to be part of the FBA program. They understand that not all products are created equal. The demand for some products is different than for others.

Therefore, the company offers FBA services to all business owners, even those who don’t move inventory quickly. Most FBA sellers make $1,000 to $25,000 per month in sales. It all depends on what you are selling and how much.

Inbound Transportation Has No Limits

Amazon has neither minimum nor maximum limits on the amount of product you can send to a fulfillment center in a single shipment. This is encouraging news, particularly given the greater transportation costs coupled with restocking with smaller, more regular shipments rather than a single big supply. If you’re an Amazon FBA seller, you may send as much of your product line as you like in a single shipment.

Amazon Uses FIFO Method To Determine Storage Fees

Amazon charges for storing your products in its warehouse. These fees change seasonally or depend on volume. You’re likely curious about how Amazon charges for storage space. It uses the First In, First Out (FIFO) method. Your first batch of products that arrived at the warehouse will be the first to go out when customers order them.

Once they’re gone, storage fees aren’t needed. New products that arrive to replace old ones are subject to a storage fee until they’re sold. You are also subject to varying FBA fees if you send in some inventory during a lower-rate season and send an additional shipment during a high-rate season.

Amazon FBA Fees Are In Addition To Commissions

Amazon fulfillment and storage costs are in addition to your commission expenses and other selling fees. If you decide to handle shipping on your own, you’d still owe Amazon a percentage of your sale as a commission regardless of the sale plan you operate on. That sale plan doesn’t vanish away just because you’re using FBA. Ensure you factor in commission in addition to all the other expenses associated with selling products on Amazon and using Amazon fulfillment services.

You Can Save Money By Creating Your Shipping Plan

When you ship products to Amazon for the fulfillment, the company will decide which warehouse is best suited for your products. After a while, Amazon might think it’s a better idea to move your products to another warehouse. When that happens, the seller is responsible for the shipping costs.

Amazon doesn’t cover freight to the new warehouse. You can avoid these warehouse changes and unexpected fees by requesting your shipping plan.  If you want to develop an effective shipping plan, you need to understand your target demographics and where most of your orders are being shipped.

Amazon Charges A Long-Term Storage Fee

If your inventory moves slowly, you might be slapped with a long-term storage fee, in addition to the other FBA fees. Products left in the warehouse for longer than six months are subject to a long-term fee. If you have products that are in very low demand, you will have to factor that fee into your cost-benefit analysis. You can use Amazon’s Inventory Age and Inventory Health reports to identify which products in your inventory may be subject to long-term fees.

Amazon FBA

Your FBA Account Can Be Suspended

When you sell on Amazon, you’ve to play by the company’s rules. Or else, you lose your account. Some infractions that can cause you to lose your selling privileges on Amazon are having more than one seller account except you take permission and it’s approved, manipulating or falsifying reviews, poor quality products, violating intellectual property laws, and so on.

Final Thoughts

FBA is a great way to delegate a lot of hassles associated with e-commerce or dropshipping to a company with an outstanding reputation online. If you’re building your business, it can be hard to ignore the giant that is Amazon. No matter what you’re selling, someone is likely searching for it on the site.

You should take advantage of the built-in audience and brand awareness behind the large Amazon name. However, there are times when selling your products elsewhere may be a better idea. When you enlist Amazon’s aid, you’ll pay the price. Ensure you calculate the cost and factor it into your potential profit margin before you enroll in Amazon FBA.

Contact us today at Fulfillman to know more about our services. We are dedicated to offering outstanding services, including Amazon FBA, Dropshipping, Product Photography, China Sourcing, Warehouse Fulfillment, Private Label Dropshipping, Third Party Logistics, and so forth.

Our reliable team will be happy to speak with you and discuss your available options. With Fulfillman, you are guaranteed to get quality and excellent services that give complete customer satisfaction.

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What Are The Differences Between Dropshipping And Amazon FBA?

April 29, 2022 eCommerce TipsEntrepreneurs

Dropshipping and Amazon FBA are game-changers for business models, and both strategies are widely considered options for new start-ups. First, let’s understand the concept of dropshipping business and Amazon FBA.

What is Dropshipping?

Dropshipping is a storage and fulfillment service that allows small businesses to start up quickly and easily. Importantly, dropshipping doesn’t require you to invest massive capital upfront.

What is Amazon FBA?

Amazon FBA or Fulfilment by Amazon is an eCommerce platform where you can list and sell products, and either dispatch them yourself or through the FBA service.

Having understood these concepts, an eCommerce business needs a certain approach to be successful at it. But how do you know which is best for you to implement? Continue reading to discover some of the differences between dropshipping and Amazon FBA to help you make an informed decision as you prepare to start or expand your enterprise.

Pros of Dropshipping

It’s important to weigh out the pros of both dropshipping against those of Amazon FBA. Below are the pros of dropshipping.

Little Investments

Dropshipping doesn’t require any large capital to start your business. It is affordable and saves you from making huge initial investments that can be a huge burden for many new businessmen.

Fewer Responsibilities

When customers place an order with you on your online store, all you need to do is place the same order with your supplier. Your supplier won’t only prepare the order, but also ship it to your customers, and handle any returns for you.

Saves Time

Though, every business requires time and dedication. With drop shipping, you don’t have to indulge in product packing, shipping process, or managing your inventory. It is an ideal solution for entrepreneurs who desire to save time.

Independent Location

Another advantage of dropshipping is that you don’t have to be in a particular area. You can run the transaction of your online store by just remaining in touch with your suppliers and customers.

Cons of Dropshipping

Anything that has an advantage has a disadvantage. Let’s look at some of the cons of dropshipping.

Less Profit Margin

Although dropshipping doesn’t demand a high initial investment, the returns in terms of revenue are comparatively low.

Customer Service Issues

Dropshipping allows you to enjoy a lot of freedom, but when it comes to answering customer concerns, you have to rely on the information provided by your supplier. It is their product and you don’t know whether they described the product accurately or not.

Intense Competition

When it comes to dropshipping, the competition is quite fierce. There are large numbers of dropshippers who are selling the same products as you. Some may even offer these products at a cheaper price while compensating for their profits from elsewhere.

Pros of Amazon FBA

Now you know the pros of dropshipping. Here are some pros of Amazon FBA.

Sufficient Time to Focus and Scale Your Business

Amazon takes care of product packaging and shipping processes for you. It also provides great customer care services. Keeping that in mind, there is nothing much left to do. Hence, you have enough time to focus on scaling your business efficiently.

Successive Goodwill

Amazon FBA allows you to establish a brand name for yourself. Thanks to their goodwill, you will get all the brand recognition you need, and your online store will be able to scale significantly.

Larger Customer Base

Developing a customer base is one of the most difficult tasks that any entrepreneur has to face. Nevertheless, Amazon FBA allows you to enjoy a massive customer base and extract fruitful outcomes.

Returns and Replacement Policies

With Amazon FBA, you don’t have to worry about packaging, shipping, or returns. Customer services are Amazon FBA’s primary task, and they allow you to maintain loyal customers.

Better Profits

For Amazon FBA, the products that you are unable to sell for a good profit margin on your website can be sold at higher prices there.

Cons of Amazon FBA

There are cons associated with Amazon FBA as well. Let’s juxtapose some of them against the cons of dropshipping to make an informed decision.

No Documentation of Inventory

Unfortunately, your unsold products get accumulated. It might become large enough that you won’t be able to maintain proper documentation of your stock.

High Competition

Undeniably, Amazon’s FBA program is full of competitors. You won’t be able to take sole advantage of FBA. Many business people are selling the same products as you. So, it might be difficult to compete with experienced entrepreneurs.

Blind Dependency

Unfortunately, there is nothing you can do if Amazon FBA decides to change its regulations, and remove your store from its platform.

No Direct Contact with Customers

Amazon FBA has a grip over the entire record of your customers. Even if you wish to sell the same products to the same customers, you can’t do that because you are dependent on Amazon.

Large Capital

You won’t be able to start your online business with Amazon FBA if you don’t have a large amount of capital. Also, you need to pay a fixed amount to them to avail of their services.

Conclusion

The main difference between dropshipping and Amazon FBA is stock possession. When you are dropshipping, you don’t own any merchandise and act as a middleman between suppliers and customers. Meanwhile, when using Amazon’s FBA program, you have to invest in merchandise and store it in Amazon’s warehouse. In return, Amazon takes care of all your shipments and returns.

Which of them should you go for? Well, it’s simple. If you’re just starting your online business then opt for the dropshipping business model. It comparatively provides more perks than Amazon’s FBA program. If you are already running an online business, and wish to further scale, then opt for Amazon FBA.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.

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Amazon FBA: 8 Wonderful Tips to Increase Sales In 2022

April 6, 2022 eCommerce TipsEntrepreneurs

Do you wish to sell more and faster through the Amazon FBA program? There are over 100 successful sales strategies that can help you increase sales on Amazon FBA. If you make a concerted effort to follow the tips laid out here, and use it as a checklist as you move forward, you’re going to see an increase in sales. Likewise, doing the right things can provide you with the momentum you need to overtake the competition and crush it this year. If that sounds interesting, continue reading to discover some wonderful tips to increase sales on Amazon FBA in 2022.

Optimize Your Listing

Optimizing your listing is about converting viewers into buyers. The quickest and easiest thing you can do is to make sure your listing (product description) is easy to read. Your listing should be written in a way that convinces customers to buy your product. Customers should be able to scan your listing and find the benefits of your product and why they should buy your product. Figuring out how to optimize your product listings for Amazon’s search engine is essential for increasing your sales.

Do Keywords Research More and Often

Unfortunately, many Amazon sellers ignore this crucial step. Look for more keyword opportunities, especially long-tail variations of your main keywords. The more relevant keywords you’re ranking for, the more traffic you will get through Amazon search. Once you find potential opportunities you’re ranking for, try and incorporate them into your listing. This will ultimately help you attract more customers on Amazon and as a result, increase your sales.

Improve Your Product Photographs

Your product image is one thing customers look at to decide, “Should I click on this product or I should just scroll past.”According to studies by Justuno, 93% of customers consider visual appearance the major factor in any purchasing decision. Photos play a huge role in converting impressions into sales, as people consume visual content more than written content. This means that depending on how your product photos look, will determine the number of potential customers you will have, and the number of sales you will make. Therefore, make it a must to have amazing product photographs if you want your sales to increase on Amazon.

Insert a Video into Your Amazon Listing

A study on e-commerce business reveals that using product videos increases sales by 144%. In traditional retail, customers can use their senses to experience a product fully. However, for e-commerce businesses, they can’t. But with videos, you will create an opportunity where they experience the product in different ways. The type of videos you insert should be something that will explain and demonstrate the product, and address any questions that a prospective customer might have. So, I recommend that you create and insert a demonstration video for your product if you want to increase your sales on Amazon FBA.

Get Help from Influencers

According to a study by sellbrite, 49% of people say that they take recommendations from influencers when deciding what products to buy. For your e-commerce business, getting an influencer for your product niche is one big way to increase sales. These are people who have a huge presence on social media platforms. Then, you approach them, collaborate and agree to some terms, and they will essentially be promoting your brand/product to their audience.

The value in this is because they’ve worked hard to build an audience that likes, knows and trusts them. Therefore, if they recommend a product to their audience, their audience is going to be far more likely to listen to their recommendation and potentially buy your product than if you were to advertise them online to random people.

Get Positive Reviews from Customers

Getting a lot of good reviews on your product listing page from your customers and making those reviews visible to other potential buyers is also one wonderful tip to increase sales on Amazon FBA. A lot of customers read product reviews before deciding to buy or not. Getting product reviews are hard to get. How then can you get your customers to leave authentic and helpful reviews? You can follow up with them via email, ask them about their experience with the product, and ask them to write a review about it on the Amazon listing page.

Build Your Email List

Creating a great buying experience for customers is a way to stand out amongst competitors. You can achieve this by building an email list to communicate with your customers. This is engaging them with email follow-ups such as a “Thank you for your patronage” note/letter. This goes a long way towards building positive relationships with customers. This helps you build a reputation and make customers more likely to buy from you.

Follow Amazon FBA’s Rules and Terms of Service

Knowing what Amazon FBA requires of you means you set up your listings in the highest quality possible. This leads to higher buyer trust for you, and an increased chance of landing more sales.

Endnote

The point of any e-commerce business is to make sales and more sales. Well, there you have it! 8 wonderful tips to increase sales in 2022 on Amazon FBA. Follow these tips and you’ll be measurably more successful at increasing your sales in 2022 and beyond.

Contact us today at Fulfillman to know more about our services. We are dedicated to offering outstanding services, including Amazon FBA, Dropshipping, Product Photography, China Sourcing, Warehouse Fulfillment, Private Label Dropshipping, Third Party Logistics, and so forth. Our reliable team will be happy to speak with you and discuss your available options. With Fulfillman, you are guaranteed to get quality and excellent services that give complete customer satisfaction.

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7 Essential Tips To Grow Ecommerce Sales with the Amazon FBA Program

December 1, 2021 eCommerce TipsEntrepreneurs

The best part about the Amazon FBA is that you get to sit back and let someone handle all the logistics for your product and boost back sales. Although this service does not come free, and the branding process can be pretty hectic without having direct access to your customers, it, however, improves sales drastically. Keep reading to find out if it is worth it!

Growing an ecommerce sale is not achieved overnight; it’s a process that evolves with time and consistency, it is ongoing, and the success of it starts with your business goals and how you leverage the different online channels to boost your sales. In this article, we will be giving seven essential tips on how a person can grow their e-commerce sales with Amazon FBA.

How to Grow Ecommerce Sales With Amazon FBA Program

Before pushing for online programs, first, you must identify your goals for a particular business. Without goals, what are you trying to achieve from that business? Your significant and only priority should be adding value. Therefore, be specific in your goals set aside, be measurable, be timely, be realistic, and think of your goals as arrows, so shoot a bulls eye.

Customer Service and Returns Are Taken Care of by FBA

For people that struggle with finding the time to source, sell, and ship their orders, the FBA program gives back time and freedom in great abundance. You no longer have to spend time preparing orders and sending products across the globe or even dealing with cases of return. Amazon takes care of this; all you have to do is sell, and watch in delight how this program boosts all your sales upon completion of registration.

Online Businesses Will Be Scaled

The fulfillment by Amazon scales all online businesses. This is like you sleeping at home and making money from scales you had no stress setting up. This process is carried out by the program giving access to the customer base. Having more eyes on your product and a huge trust factor boosts sales as well.

The Program Puts Up Your Product For Amazon Prime Eligibility

With FBA, your products stand a chance at the Amazon prime that comes with huge benefits like handling packing, customer service, delivery, and even returns. In a nutshell, Amazon customers spend nothing less than $600 while Prime registered customers spend above $1,400. Therefore, with access to Prime, your profits are quickly increased as more customers sign up.

Amazon Handling All Fulfillment and Shipping Administration

The FBA program also offers users the opportunity for Amazon to handle all of their fulfillment and shipping administration that they might encounter while making sales. Once registered, all you have to do is sit back and watch this program boost your sales above and beyond. Consequently, you might not even need to do anything except track and follow up on sale orders.

Access to Buy Box

Registering with the fulfillment by Amazon gives you access to an exclusive Buy box. For those who may not know what Buy box is and why it is so important. A buy box is a white box situated on the right side of the Amazon page. The buy box is the reason customers are easily able to add their products to the shopping cart.

Although the program makes this buy box available to users, however, not all users are eligible for it. To access this buy box, you have to meet the following requirements;

  • Have a professional seller account
  • Your products must be new
  • Your products must be available in stock.

Customers who meet these requirements are eligible for the buy box, and their chances of being featured increased.

FBA May Increase Your Amazon SEO

Bigcommerce made an observation that stated that users of Amazon SEO could increase with the FBA program. This means that just like with Google SEO, the FBA program improves its users’ chances to get rapidly seen in searches and their products ranking top amongst others, therefore boosting the circumstances of their sales.

Stagnant Sales Are Improved

This is the whole aim of the Amazon FBA program. Using this program guarantees that your sales that have been stagnant in the past get seen and increased without much work from you.

Furthermore, as much as this amazon FBA program improves user sales, it is best to know the cons. One of the major cons of the fulfillment by Amazon program is its cost. The FBA program is too expensive, and most users have agreed if the price was worth the result. However, before making a decision, it is best if you try it out first to ensure it is a fit for your business.

Endnote

Registering with the fulfillment by Amazon program is a marvelous way for e-commerce businesses to improve their sales and increase profit percentage. In addition to this, it comes with a conscience of not dealing with the stress of logistics as every other ecommerce business does.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Amazon FBA, Dropshipping, Warehouse Fulfillment, Product Photography, Private Label Dropshipping, China Sourcing, Third Party Logistics, and many more. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.

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Amazon FBA: 9 Important Tips for Selling on Amazon in 2021

March 22, 2021 eCommerce TipsEntrepreneurs

With e-commerce as the current order of the day, new entrepreneurs are emerging by the hour. People want to engage with the leading and best platforms available. One name that comes to mind is Amazon. Amazon is one of the largest e-commerce platforms today, boasting hundreds of millions of sellers and buyers. Most people shopping online associate with Amazon. As a way of helping sellers sell more products reach out to more customers, the platform offers Fulfilment by Amazon or Amazon FBA.

Fulfilment by Amazon, also known as Amazon FBA is a service offered to Amazon sellers whereby Amazon stores your goods and does the order fulfilment down to returns. Having such a large customer base increase helps get more sales and ultimately high profit. Therefore, it’s understandable you want to join the Amazon world of e-commerce or increase sales and revenue as an existing seller. Here are nine important tips for selling on Amazon in 2021.

Research and Narrow Your Niche Properly

Going head to head with the best sellers on Amazon is not a good idea as a newbie. Research competitors regardless of whether you are a newbie or a pro. This gives you an insight into what kinds of products are popular. Most sellers tend to pick products that have high demand and low competition. Your research should help you narrow your niche. Build your products in one or two niches pick the best selling products that you got from your research. You might as well customise your products for your target audience

Consider the Sales Rank

It’s very important to consider the sales rank. Low ranking products are slow sellers which incur long term storage fees but there is little competition. This makes it easier to become the dominant seller for this type of listing. High ranking products on the other hand sell very fast meaning there is a lot of competition. Studying the sales rank gives you a good idea of what you are against and helps you in choosing your products.

Take Advantage of Product Bundling

Winning the buy box on Amazon is one tip you don’t want to ignore. In situations where many sellers are on the same listing, winning the buy-box becomes very hard. Combining an extra dice bag with a board game for example gives you a unique listing that shows up when customers search for the main product (board game in this case). People would tend to click on your listing and hence buy from you, competition is reduced or eliminated.

Build Your Unique Brand Identity

Amazon has millions of sellers, to be successful you need to create your unique brand and stand out. Having a deep understanding of your target buyers as well as creating great titles descriptions and styled product images should be done consistently. Having a strong brand name isn’t achieved overnight, it’s done with consistent customer satisfaction over time. A good brand name would have buyers come again increasing your sales and revenue.

Implement the Best SEO Practices

However, it can be difficult to get your products discovered on Amazon because of the pool of sellers and products there. It’s also a very massive and highly competitive market. More like Google, on Amazon keywords are valuable to have your listing appear on the first page with the right keywords. This is key to generating more sales. Using keywords in your product listing is crucial to getting noticed at the top of the pile. Research what keywords people use when searching for your products and insert them accordingly in your product listing.

Include a Descriptive and Concise Product Title

The product title should be as descriptive as possible but concise, Amazon only allows 250words. Using all 250 words isn’t a good idea. Amazon suppresses product listings that have excessively long titles. It should include the brand name product name and features such as color, gender, size etc. Customers would have an idea of what they are buying and you would also be able to insert keywords.

Add Excellent Product Photography

Excellent pictures of your product are very valuable as they constitute your customer’s first impression. Since the purchase is online the pictorial representation of your product must be as detailed as possible. Have images of the product in different angles, with the various features up close, show it in action so buyers can see how it should be used. Create videos to make the audience see it in close action making your photo description more engaging.

Write an In-depth Product Description

Well, all you felt necessary to put in the product title can be posted here. Leave your customer with little or no doubts about your products meaning they should have a complete description of your products and instructions. Add more photos, videos, tell your brand’s story and provide a clear comprehensive description of your product and brand. Feel free to go overboard and create an emotional connection with your customers. Let them have a clear understanding of the products they are getting and also let them know who they are purchasing them from.

Get Reviews

This is one of the most important tips for selling on Amazon successfully. Make sure you gather reviews at all cost. FBA is such that it goes all the way from storage to fulfilment and even customer care; review is one way you can boost sales on your own. This particular section is very important because buyers tend to associate with brands or products with positive reviews. People are more likely to purchase products with positive reviews. When buying a product it feels safer and common sense suggest we go for a product that has 70 positive reviews than one that no one is talking about. Customers also follow this school of thought when unsure of a certain product or just trying it out

Conclusion

Amazon has a lot of potential customers out there hundreds of millions to be precise for sellers to capitalize on. They also boast millions of sellers which brings a lot of competition to you as a seller. Take note of the tips highlighted above and be a standout seller on this ever-expanding e-commerce platform.

Contact us today at Fulfillman to know more about our services. We are dedicated to offering outstanding services, including Amazon FBA, Dropshipping, Product Photography, China Sourcing, Warehouse Fulfillment, Private Label Dropshipping, Third Party Logistics, and so forth. Our reliable team will be happy to speak with you and discuss your available options. With Fulfillman, you are guaranteed to get quality and excellent services that give complete customer satisfaction.

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8 Tips to Maximize Your Income with Amazon FBA

December 28, 2020 eCommerce TipsEntrepreneurs

Ever since its establishment some 25 years ago, Amazon has grown to become a force to be reckoned with in the eCommerce industry. With the continual increase in its popularity, more sellers continue to expand their businesses on the platform. As a seller on Amazon, you can improve your income from product sales on Amazon FBA. Follow the tips mentioned below to maximize your income with Fulfillment by Amazon (FBA).

Optimize Your Listings for SEO and Include High-Quality Images

First, you have to adhere to the Amazon SEO algorithm and attract customers with your product listings. Make sure you optimize these listings for keyword relevance. Also, ensure that you properly specify your brand name and product features, such as color, size, and material. Highlight the salient features and uses of the product.

Use High-Quality Images Only

When using Amazon FBA, high quality imagery is vital to promoting your brand and your brand’s products. As such, endeavor to use professional photography in order to entice your audience and prompt them to purchase your product. If you, however, can’t get a professional photographer, you can take the images yourself by doing the following:

  • Capture the images with as much natural light as you can get. If you shoot the product closer to a window, it will produce an image with soft light and dark, soft shadows. If you shoot farther away from the window, it produces a more even image with light and brighter shadows.
  • Avoid using flash ad configure your white balance to auto.
  • Always use a tripod, even if you are shooting with a smartphone. This will prevent the device from shaking while you are capturing the images.
  • Use either a white or a light-neutral backdrop. This will provide a seamless background that enables the product to stand out.
  • Aim to produce between two and three high-quality images from different angles.

Multi-Channel Marketing

Promote and market your products on any platform that has potential customers that can patronize you. If you are doing this already, kudos to you. If not, do not restrict yourself to amazon alone. Identify the platforms where you can find a host of potential customers. Examples of these are eBay, Etsy, and PPC ads.

You should also look at affiliate marketing on blogs, social media platforms like Facebook, Twitter, Instagram, Snapchat, etc. The most important thing to note when marketing your products on multiple channels is the right channel to invest in. If one doesn’t bring profitable returns, stop putting effort in it and channel it to one bringing much reward.

Since there is no one-size-fits-all technique for investing in marketing platforms, try to approach each platform independently. This will be a great investment for your Fulfillment by Amazon.

Get Reviews and Work with Them

Most customers trust the reviews they read on products since they are personal recommendations from people who have used them. When you receive positive reviews from verified sources, it will improve your brand’s trustworthiness.

Unfortunately, buyers rarely leave reviews after they purchase products online. To circumvent this, use review programs like the Amazon vine program to see how you can improve and boost your sales. Note that seller feedbacks and product reviews enable you to improve your product’s ranking.

Maximize Your Advertising Options

To increase sales on Amazon FBA, it is imperative that you use sponsored ads. This involves creating a strong strategy to increase your presence on the platform without having to worry about keyword optimization. To become a successful seller on Amazon, you have to effectively balance both the manual and automatic campaigns through various PPC strategies. You’ll find that Amazon ads enable you to convert traffic at different points of the sales funnel. However, you have to use it properly.

Effective Inventory Management

If you can stock up your inventory, it will increase your organic ranking on Fulfillment by Amazon. In the past few years, it has become more valuable and relevant to manage your warehouse and inventory. According to the United States Bureau of Labor Statistics, the number of warehouses in the United States has increased by up to 6.8% in the past five years alone.

Handling your warehouse and inventory management alone is time-consuming and can result in errors. You can make the task easier by automating it using appropriate inventory management software. This will enable you to improve your operations and ensure efficiency.

Adhere to the Rules and Terms of Service of Amazon

One of the biggest challenges sellers face on the Amazon FBA platform is account suspension. To avoid having your account suspended, endeavor to stay up to date with the rules and terms of service of the platform. This will also ensure that your account remains in good health.

Customer Satisfaction

Customer satisfaction is a vital metric that renders your business more valuable on Fulfillment by Amazon. This is because the platform prioritizes customer communication and satisfaction metrics as they ensure customers have positive experiences. In your Amazon seller account, navigate to the Account health section to see an overview of the customer satisfaction metrics that you have to work on.

There you have it! Above are some essential tips to help maximize your income with Amazon FBA. Fulfillment by Amazon provides opportunities for several ecommerce business owners to leverage on the Amazon platform. On a general note, if you can focus on the aforementioned aspects, you’ll be able to increase customer satisfaction and enhance your profits on the platform.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Amazon FBA, Dropshipping, Warehouse Fulfillment, Product Photography, Private Label Dropshipping, China Sourcing, Third Party Logistics, and many more. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.