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The summer season is the perfect time for ecommerce managers to create promotional campaigns, engage new customers, and practice with new summer branding ideas. With concerns about the Covid-19 pandemic, sales and website traffic remain unpredictable. Therefore, it is essential to implement summer branding ideas by relying on conventional best practices for discounts and sales and budgeting to test with fun, new ideas to boost conversions and engage your local community. Read on to find out eight creative summer branding ideas that will help expand your brand and boost your online sales.

Boost Revenue with Holiday Sales

Summer holidays are conventionally prime opportunities for ecommerce brands to run special promotions and sales based on the specific holiday. Customers always look for these discounts and look forward to the shopping events. These seasons include father’s day, Memorial Day, Labor Day etc. You can implement different summer branding ideas to sell the products.

Test Exclusive Summer Offerings

The fact is that customers cherish exclusive offer. It gives them a sense of feeling and urgency that they are purchasing a scarce service or product. These usually feature old inventory, a completely new idea, or you can purchase one and get an additional product. If you have the money, create summer-themed services and products available during the summer season exclusively. These seasonal, unique products will enable the customers to view your brand as an experimental and forward-thinking brand. If successful, you can create a seasonal campaign to increase seasonal sales. If you run a successful campaign, you can use the template for other ones. The risk is that you will be left with unsold catalogues that won’t be so useful by the next season. Thus, weigh the benefits and cons.

Introduce Temperature Based Sales

Understand that warmer weather may not be so productive for online sales. The reason is that people tend to spend more time outside their homes, and this implies that they won’t buy many products online; nevertheless, this couldn’t matter much due to Covid-19. Ecommerce store entrepreneurs can test their product with temperature-based sales to see the outlook. For instance, if a temperature reaches a certain level, like 85 degrees, you can offer discounts. Ensure that this task is strategically timed and make sure that you consider sensitivity, especially if the weather affects the health and well-being of an individual.

Update Your Marketing Branding Summer-Themed Visuals

Ensure that you perform some tasks every year. For instance, refresh your marketing materials and ensure that it aligns your summer marketing campaigns. It is essential to align these marketing resources with your planned campaigns to improve your brand consistency. Also, endeavour to work with professional graphic designers to provide a creative boost to realize effective summer visuals. It includes summer pictures, a colour palette, and a simple topography. Ensure that these backgrounds are used to supplement sales promotions, event flyers, and add glamour to an event invitation.

Organize Referral Based Giveaway

Another to increase your customer base is to use word of mouth. Most people will probably check out a store after being suggested by their loved ones. You can exploit this by using a reward system to customers to recommend new customers. This summer promotional idea pushes the customers to help create loyal clients and market your business.

Donate Part of the Holiday Sales to Local Groups

Although online stores are located in a digital environment, the fact is that you can still integrate the store into the local community. Covid-19 has significantly impacted the digital world, and several local organizations and charities require assistance. You can go ahead to donate part of your summer sales to one of these organizations. It would be best to understand that you had done so well because it will create a lasting effect on them and encourage your company as an empathetic brand. It will boost your customer in the long run because they will prefer to associate with your brand.

Offer Summer-Based Freebies

Everyone loves free offers, and this is an effective summer promotional strategy that you can use to boost sales. Among the freebies, ensure that you include items that align with the summertime activities. You can include free items like water bottles to attract customers to shop with your store on certain days. Customers who exploit the benefits of these free items will give you a free advertisement and promote your business.

Organize a Summer Photo Contest

Summer photos are generally fun, colorful, and fun. They enable people to stay excited and fulfilled. A summer photo contest via Facebook and Instagram is an exciting way to engage your customers and enable them to share their adventures and stories. Including discounts or giveaways will incentivize people to participate and share.

Conclusion

Although the summer season can be a bit slow for ecommerce businesses, you shouldn’t be discouraged from implementing summer promotional best strategies and experimenting with new strategies. These eight summer branding ideas will help boost your sales in the store. Ensure that you use strategies that align with your brand’s interest and goals.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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Dropshipping can be so easy that once you’ve made a sale, your supplier will ship your products from their warehouse to your customer’s doorstep. Although it may sound easy, practically it is not an easy undertaking.

There are millions of stores in the world, but only a few makes more than $1,000 annually in sales. Why is this? The answer is not far fetched – Dropshipping business is competitive! – So how do you increase your leads? How do you boost your sales for maximum profit? Luckily, here are some top tips that will help greatly with these questions:

Provide Accurate Description of Your Product

One big mistake that most drop shippers do is to give a little information about their products. To boost sales and generate real leads, there is a need to provide an accurate description of your products. Say you have attracted a customer’s attention to your product, the next thing the customer will likely check is the description. If the description is not right, the customer may be discouraged from ordering the product. Ensure to review, edit, and be specific about all the details related to the product.

Create Unique Content for Social Media Sharing

Proper marketing that will increase leads can only come from creating custom and unique content, live product reviews. It’s the world of social media, – a unique post liked or shared by your customers, and their friends get to see your product-.  This means to drive traffic and increase leads; you need marketing. Some other marketing channels are Facebook, Instagram, Twitter Ads, Google AdWords, email marketing.

Offer Your Customers Free Shipping

Free Shipping Stamp Shows No Charge Or Gratis To Deliver

You must have been in the position of a customer ordering for products before. Right? How does the word free shipping sounds? One of the most used strategies to improve sales is to offer free shipping on your items. No one will say no to a free shipping offer, this strategy entices customers, and they will be more willing to order for your services. Include the shipping cost in the product price, offer free shipping, and see how your sales increases.

Consider Selling What’s Trending

Sometimes you need to follow the trend and use it to your advantage. A trending product is an excellent opportunity for more sales. Always keep an eye out for products that are on the rise and capitalize on it. Luckily, dropshipping is a flexible business that you can switch products as you wish, as you are not bound by anything. When you see a trending product, consider adding it to your store and make more sales.

Be Open and Build a Trustworthy Brand

As a customer, wouldn’t you prefer buying from a brand you trust? It is generally known that customers are likely to buy and come back for more when they trust a brand. This tip is about establishing yourself in your niche, strengthening your brand position, and improving your reputation. Be open and build that trust that the potential customers need. With these, an increase in leads and sales is guaranteed.

Give Your Customers Amazing Offers

Don’t you think if a customer sees an amazing offer on your products, he’ll order and still call a friend to do so? An important dropshipping tip is to create an amazing offer that a customer cannot take his eyes off. Also, bundle deals can do the magic. Bundle deals allow you to increase your sales by using a discount to induce customers to buy more than they otherwise would have.

Sell Products That Induce Impulse Buying:

There is a price range that most customers won’t need to have a second thought or call a friend about. This range is $20 to around $70; it is the sweet spot in the price range of products that can induce impulse buying by the customers, leading to a boost in the number of your dropshipping sales.

Automate Your Website

To increase leads and boost sales, your website needs to be automated. Automated in the sense that most of the activities are done for you by the help of some tools. You only need to do some homework and setting things in place, while you just wait or go about other business. When you automate your website, social postings, targeting emails, the process of ordering and checking out all get easier, leading to more sales.

Have Multiple Suppliers

In dropshipping business, don’t hang out with just a supplier, they can disappoint, and you don’t want to disappoint your customers, do you? Disappointment often happens when you got your first order, but you couldn’t place the order with your supplier again as they don’t have the items in stock again. It can be quite difficult to get a new supplier at the last minute. Consider having multiple suppliers, and your sales don’t have any reason to decrease.

Your Customers Should Be The First

If they are not there, you can’t make sales. For them to be there, for your leads to increase and boost your sales, you need to put them as the first. Because the business is automated doesn’t mean you’ll stay away from it, you need to always check-in for any queries. Help them out until they happily receive their package. FAQ page is also suitable for this purpose. It helps customers find answers instantly and create trust with your brand.

There you have it! Above are some essential tips to increase your leads and boost sales in your dropshipping business. The dropshipping and ecommerce market space is a very competitive one. To be successful, it is vital that you stand out. By using the tips above, you can increase your leads, boost sales, and make maximum profit from your dropshipping business.

Do you need help with your dropshipping business? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.