Pinterest is an image-based social network that delivers more referral traffic than any other social media site – maybe not Facebook. The fact and the bottom line is that Pinterest is no doubt the #2 referrer of traffic to websites on the whole internet, forgetting other social media counterparts.
Pinterest started small just like a site where users can post pictures of their friends, family, pets and more. However, the response has been unbelievable even to the fact that people now use the website for marketing purposes and to increase web traffic.
Not only can you generate more traffic to your website and blog when you get more followers on Pinterest, but it will also increase the buzz about your business. Here are some of the ways you can use to drive traffic to your website using the network easily.
1. Claim your business name
Pinterest username is limited to 15 characters and is just like Twitter. This means that you need to claim your name, business or service name. This way you can keep others from using your name and maintain a consistent brand across all social media channels.
2. Add the “pin it” button to your website
The fact is even when you don’t use Pinterest that does not mean your website visitors are not using it. If you don’t think like this as a business owner, you are missing a HUGE “word of mouth” marketing opportunity guaranteed to start driving traffic to your website. You will be giving your visitors the opportunity to spread your information giving you more online visibility and exposure when you add the “pin it” button for websites.
3. Let people know you are on Pinterest there
Don’t open an account and leave, start by pinning a few images that say something about your website. The next part is simple… tell people you are on Pinterest. Of course, Pinterest makes this task extremely easy as you can even link your other social media account to Pinterest. This seamless integration allows you to tweet and share your “pins” with a single click.
4. Add website to Pinterest comments
As beneficial as Pinterest can be overdoing can lead to you being spammed by the network if it is not handled with care. The addition should be done when you are offering extra value to the customers for what they are already reading or seeing. The secret here is to stay safe and still gain value at the end of the day which is getting traffic.
5. Mention the website in ALT tags
Pinterest remains to be amongst the largest online publishers ‘social referrer making it a great way to maximize your website traffic. The ALT tags of photos will do the magic for you since it makes it possible to have the website mentioned with every pin from your website as long as there is an official ‘Pin It’ button.
Pinterest gives you the chance to add that special touch to your business, something that big company cannot afford to pull off. So strategize before jumping in. Do things right and get laser-targeted traffic to your site and sales to go with it.
One of the best and easiest eCommerce shortcuts presently is Dropshipping. Why is that a retailer won’t have a problem with stocking the products they sell instead they only serve as a middleman and the items are shipped directly to the customer from a third party? This is a lifesaver especially for small businesses that are just getting started online and don’t yet have the resources to manage their shipping in-house, inventory, and production. However, big business can also turn to drop shipping as it is a convenient shipping system that’s used by more companies than you’d think.
Even large and established businesses use dropshipping to complement their regular inventory-based online sales. This type of business finds the benefit of drop shipping very high because it saves them the stress and higher cost of shipping. However, if you are at a point where everything is good to go for your online dropshipping business – maybe you already chose the right products to sell and have finalized and launched your website or whatever place you plan to display your items.
But, have you prepared the processes you have in place to receive payments from your customers? Your payment is very important even if dropshipping requires minimum financial capital, no need for inventory, no shipping details. All imaginable products are readily available for dropshipping. This explains why most people who for some reason do not have an existing job, opt to venture into an online business.
In receiving the payments from your customers, you may choose from several available options. You can even have the customers choose which one will be convenient for them to use. Different online payment methods can all respond to your needs as a business owner. There is an option to receive electronic payments, cash upon delivery or COD and via the use of credit or debit cards. But, the most advisable and best one for everyone is Payoneer.
The world we live in today is a borderless digital world, and Payoneer allows millions of businesses and professionals from over 200 countries worldwide, to grow globally by facilitating fast cross-border payments. Many big businesses rely on and also make use of Payoneer to send out payments to their beneficiaries worldwide. Businesses and professionals can now pay and get paid globally With Payoneer’s fast, flexible, secure and low-cost solutions, just as you do locally.
Other than convenience, you may also base your decisions on payment charges when you use Payoneer. Some payment methods cost more than others. Payoneer also allows you to receive email confirmations about a received payment as soon as the customers have made the deposit. If you can use Payoneer as your payment method, then receiving payments will never be a hassle.
As an online business, you already know how important it is to attract customers to your site. But did you know you could leverage another site to drive even more traffic to your online site? By also selling on eBay, you’ll be able to increase your sales and traffic, which will help your e-commerce business thrive and succeed. eBay currently has more than 165 million buyers worldwide, so by listing on the site, you’ll get high-volume and relevant traffic of customers interested in your goods. They’ll see your site on eBay, like your products and are more wiling to had over to your site to see what else you’re offering for sale. Here’s a rundown as to why eBay is the best platform to see on:
Extra revenue for your online store- Although you might have to pay eBay a bit some money to list your item (they take a percentage of what you earn), you’ll definitely get a steady stream of customers. eBay will take care of your discovery, promotion and traffic, while you just continue to provide the inventory. Since eBay gets a certain fee per item that’s sold, they do a great job to provide quality leads to convert more orders. You’ll notice that once you start selling on eBay, you’ll get orders practically instantly!
Building your brand- You can leverage eBay to build your brand pretty much the same way you do your own online store. You get to customize your own store page with your brand, logo, colors and more. You get to choose the type of layout you want so that you can really represent your brand on one of the most used shopping sites in the world.
More traffic to your site- You can leverage eBay to drive more traffic to your site by linking it to your page. Customers will like what you’re selling and be interested in seeing more, thus clicking on the link you provide on your seller’s page to check out for more items. And with all those buyers using the site, anyone who sees your page will be curious as to what else you offer and want to see your site, thus generating more potential revenue for your e-commerce business.
Whether you have been selling on eBay for long or you are new to international selling, then you must have heard of the eBay Global Shipping Program (GSP) that lets you sell your items internationally while you ship domestically, making international sales as easy as easy as domestic sales. As a seller, one of the things you might not like doing is selling to international buyers due to the fact that there are hassle and complexity of international postage or customs issues, not forgetting the fear of scams and frauds; well GSP has proven to be the solutions to these problems for sellers on eBay. So, read on to learn more about GSP.
What is eBay’s Global Shipping Program? Simply put eBay’s Global Shipping Program is a program that allows you sell to international buyers without having to face the issues of custom or shipping by yourself. The items you list on your shop will be available to buyers that are not in the same country as you, and they will be able to pay for services like international postage and any necessary customs clearance services the moment they check out. The bottom line is all you have to do as a seller is to package the products and post to eBay GSP to forward it abroad.
How does the Global Shipping Program work?
The Global Shipping Program is available for both the new or old seller into international selling and allows them to list and sell items on a global basis, while shipping their products domestically, making the process so easy. The moment you enroll for eBay Global Shipping Program, you will be able to apply it to your new and active listings, and your listings that are eligible will be live to international buyers on eBay.com.
There are no hidden charges as the total item price of the product with import charges will be calculated automatically for your buyer before they check out. All you have to do when you get an international order is to send the products to the US shipping center close to you and leave the remaining process like payment of applicable import charges, customs forms, package processing, and international shipping with tracking for the Global Shipping Program to do.
Payments for Global Shipping Program items
The best part about using GSP is the fact that there are no additional costs for using this program. eBay will only charge you on your Final Value on the item’s price plus the cost of postage, not on the international postage costs or any import charges. When an international buyer makes a purchase, let’s say through PayPal, PayPal will split the payment between you and the international postage provider of which you will receive the full payment for the item and domestic postage. Also, you don’t have to worry about adding any additional information to your listings as the international postage costs, and eBay will calculate import charges.
SHOPIFY is a Canadian based eCommerce company that has it’s headquarter located in Ottawa, Ontario. Shopify has grown to be a famous eCommerce platform that is famous for its establishment of online stores. Shopify id eCommerce sites and retail point-of-sale systems and it was launch in 2004 and integrating advanced features in this platform till date. One of the purposes of the launch of Shopify was to help get rid of situations like setting up a website right from scratch just to run our online store.
Nowadays, its no doubts that Shopify is one of the most popular choices among those looking for an option to set up their online store. Shopify offers tons of valuable extensions, read on… Start Your E-commerce Business Promptly with Shopify
Do you have plans to start your own online business or store but you are shot on budget then Shopify comes in handy as it allows you get access to plenty of tools such as the business name generator, business loan, and profit margin calculators, terms, and conditions generator, slogan creator, business card maker and many other great features. Once your store is up and running, there are many other features you can enjoy using Shopify apart from the one listed above. Some of them include Image resizer, Gift certificate templates, Shipping labels, invoice generator, Pay stubs, and many more others.
Great Customer Support:
One of the main reasons why stores owners keep flocking to Shopify is the fact that it gives excellent customer support. The customer service is available 24/7 every day to help solves any problems that can arise when having to learn a new system. The customer service offers chat and Email options.
Shopify is so functional that it allows you to install and fully customize the website to your satisfaction and also allows you to enhance your sales and leverage on social media. Some other function that Shopify provides you with includes accounting, inventory management along with business reporting. There are also features where you can add autoresponder integrations which can help your business going even when you are not available.
WHY CHOOSE SHOPIFY FOR E-COMMERCE STORE SETUPS?
There is much reason as to why you should choose Shopify for your business even with the fact that you don’t have to spend many days developing the site as per your expectations with other websites. With Shopify advanced features its shows the points of figuring out how to use time efficiently. With Shopify, it’s all pretty much intuitive and attractive. The bottom line is Shopify as gain more interest than other platforms because Shopify allows us to have full control over the appearance and setup of your store.
The fact s that Shopify in sum comes with all those tools that can help an online business flourishes. The online platform is affordable and is one of the most accepted and used e-commerce solution platforms. So, move your website to Shopify and acquire increased returns.
A major part of running a drop shipping business is promoting products. We know potential sales are increased by promoting the online store. So now, let us talk about another way to promote and become successful in drop shipping. In this post, we will talk about email marketing to help your drop ship store.
But wait, how do we use email marketing to promote your drop shipping store?
When a customer buys, an email trigger will be activated. Promotion can happen when a customer left a product on the cart and did not complete a purchase. It could also be items or brand names that are related to the purchase. It can trigger special promo or discounts to potential customers.
Understanding Email Marketing
Email marketing is defined as the act of sending a commercial message, typically to a person or a group of people using email. The goal of email marketing is to send emails to potential or current customers. This may include advertisement, business request, or brand awareness. Email marketing is being sent to old or new customers to enhance relationship for customer loyalty and repeat business.
Advantages of Email Marketing
Email marketing presents a better relationship with customers driving better investment returns. We can say that email marketing is one of the best means of marketing. See why it is beneficial and how it will help your drop shipping business.
It is cost effective
As a businessman, one of the primary considerations you think of is cost. With email marketing, you do not need to shell out money for print cost, no postage, and advertising fees. All that is required is an active email address from your potential and old customers.
Tool to analyze the market
To measure the success of a business, it is essential to gather data and know the movement of sales. With email marketing, you can track the customer’s interest and behavior. From there, you can build a marketing strategy to campaign products which interests your customers more. Once a customer put an item on its cart but did not finish the sale that can activate the trigger. This means that the customer is more likely interested in these products.
Of course, when customers make that sale, you have a record of the customers status, demographics, and interests. With email marketing, you do not need to post advertising targeting the general market. You can promote what is required by your customers. Targeted audience reduces spending too much on unnecessary advertising with fewer returns. Saves time and energy also, does it?
Creating an Effective Email Marketing Strategy
Creating an email marketing strategy can be complicated. To avoid this, you may refer to the steps to create an effective email marketing strategy.
Choosing the Right Tools
To create an effective email marketing strategy, you have to choose the right tools. Here are some of the tools you can use for email marketing:
Search for other email marketing tools using your browser as there’s a long list of tools you can use. The ones I have mentioned are just some of the software that is readily available for you to use. You can refer to pricing, details, analytics platforms by checking their website and then choose whichever works best for your dropshipping business.
Target your Audience
Once you have chosen the right tool, you need to select the audience from your customer’s list. These are a few things to consider when choosing your audience.
Are these the best customers?
Why did the customer purchase our product?
What products did we offer that is not available to our competitors?
Select the Email Type to Send
There are different types of email you can send to your customers. Some of the email types you can use for your marketing are: Newsletters, Automated Drip Campaigns, Promotional Emails.
Set a Frequency For Your Emails
Each customer is unique. You can experiment to see that time of the day your audience is most engaged.
The main purpose of email marketing is for your customers to click on the link and make a purchase. Specifically, these are the goals you are looking to say that you have an effective email marketing strategy.
Increase click-through rates – It means that your customers were able to read through the email and followed the link to your website which increases conversions.
Increase ROI (Return on Investment) – You can set goals to improve your average ROI.
Increase open rates – An unread email is considered ineffective because it was not opened by your customer.
Increase the number of subscribers – The more people you reach via email means better business.
Design your Content
The next thing you have to consider when creating an effective email marketing strategy is the content. You have to ensure that your content is encouraging your audience to read through your email. You should also design your content to fit multiple devices. As a matter of fact, most of your customers use their mobile devices when browsing through emails because it is more convenient and handy. And lastly, create a subject line that will encourage your customers to open the email.
Monitor Email Marketing Performance
In email marketing, it is essential to monitor the performance by recording the results. Once you have the trends, you then adjust them as to what works best. Email marketing platforms have a set of analytics to gather data such as:
Email opens – This refers to the number of emails opened vs. the number of emails sent.
Email deliveries – This refers to the number of emails delivered from your list.
List of new and unsubscribers – Refers to the number of people who unsubscribed, and the number of new subscribers you gained.
ROI – (Return On Investment) – How much revenue did you generate from the emails sent vs. the amount spent.
Email bounces – The number of emails sent to customer’s inbox which bounced back unopened.
You can leverage through the data provided to have an effective email marketing strategy.
Once you have a strategy in place, you can execute the basics of your plan. With what you have learned today, you can now create your own email marketing strategy and set goals to help boost your dropshipping business.
Is email marketing easy to do?
Yes, email marketing is easy to do. Businessmen use email marketing to promote their products because they find it cost-effective and efficient. This targets the right audience without spending too much cost. It is an effective way to build a strong and consistent relationship with your customers.
What is traditional marketing?
Traditional marketing refers to any type of promotion, advertising, and campaign that is being used by companies to promote business and improve sales. This is also used for mass communications. Traditional marketing includes: print advertisements, billboards, flyers, and leaflets newspaper print ads.
Which is better: traditional or digital marketing?
Digital marketing is anything like traditional marketing except for it uses digital devices. People are accustomed to traditional marketing because of longevity. However, today’s technology is in a call for interactive means of marketing targeting a specific audience that generates success. Whichever you choose for marketing is fine, as long as it produces enhanced output to your business.
Not everyone has the money to put a business. Because of this, discussions on dropshipping with no money attracts entrepreneurs who want to try it. It became known because aspirants have tried to enter the business and became successful. Let us see if we can do drop shipping with no money.
Now the question is, can I dropship with no money? You can drop shop with no money. Money isn’t required upfront because you do not need a store for inventory. The suppliers deliver the product to your customers on your behalf. You pay for the item once you sell it. No bulk purchases needed for a wholesale price because the prices are pretty low.
To get started, allow me to explain further to help you get going on your dropshipping business with no money.
How to Dropship with No Money
1. Sign up for an online store account. This is where you will post the items you would like to sell. By setting up an online account, you can manage your business in the comfort of your own home. There’s a long list of online selling platforms that you can use. To name a few, there’s Amazon, eBay, and Shopify. However, since we are talking about dropshipping with no money, you can start with Shopify. It offers a 14-day free trial. After the 14-day trial period, it will cost $29 for the basic plan.
2. Source for suppliers. What you sell matters. Find a product that will be profitable for your business. Now that you are starting with no money, it is essential to choose the right product that will help your sales. You can select the products which you are passionate about. Check for products online that shows good reviews. You may sign up to drop shipping sites to help you with a list of products that are trendy. This will also help you search for legitimate suppliers. Later on, I will give you more details as you continue reading the article.
3. Advertise your products. At this point, you already have a product and a store to sell your products. This is where you need the power of social media. You can start by posting your products through Facebook. Make an amazing offer. Who would not go for products that are not on sale, right? You may also offer bundle offers. The goal is to sell more. More products sold means more profit.
What are the Pros and Cons of Dropshipping?
Advantages of Dropshipping
1.Cost. As an online retailer, you only sell your products online. You do not need upfront costs for inventory and warehouse to store your products. You can save up money for shipping fees and packaging for the items were delivered straight from your suppliers. No money needed for bulk orders, the items you are getting are sold at a pretty low price.
2.A wide range of products. Being able to sell products in different sizes and colors is not going to be a problem in dropshipping. Just list them on your store and let your supplier deal with the rest. You can post a variety of products available in your store. Just make sure to give the buyers a detailed description of the product you are selling.
3.Time Saved. Working at home is not going to be a problem with dropshipping. Managing your time checking your sales only requires a computer and an internet connection. You can communicate to suppliers on the other side of the world using messaging apps such as Skype, Viber, or via email.
Disadvantages of Dropshipping
1. Product Shortage. Due to high demands in drop shipping, there may be a shortage of stocks. Customers may rush the products that are sold out. Since orders are only placed and sent by the suppliers on your behalf, you don’t have a watch on the availability of products. To ensure that you do not run out of stocks, make sure to communicate well with your suppliers and ask for items that are running low. This is one way to plan your sales while keeping your customers happy.
2. Customer service concerns. The products are shipped out directly from the suppliers. This means that you have little visibility of the order status. Customers may be asking for delivery status, incorrect orders delivered or raise complaints about the products being shipped. Overseeing this may be a challenge especially if the supplier is on the other side of the globe, right. Well, with the technology running at a fast pace, these challenges can be addressed. Communication really plays a significant role in almost anything.
What Dropshipping Products Should I Sell?
Remember that the products you sell matters. It is based on impulse buying. Products promoted through a Facebook Ads or any social media platform are potential sales. We can, therefore, say that you have to make an attractive advertisement for the product to attract viewers who will then buy your product. Here are some tips to consider when choosing a product to sell.
1. Price. Some buyers do not necessarily need a specific product. If an impulse buyer sees an item for sale at below $10, even if he does not need it, he buys it. Remember that customers are concerned about saving money. Seeing a product for less than $10, makes them buy the product thinking that they’re up for a good deal.
2.Need or Demand. Buyers are browsing for products available online so they can save time queuing up in the stores. In today’s technology and busy schedule, people prefer purchasing online for convenience. Contrary to the first tip, if the person needs the product, no matter the price, he will surely buy your product.
3.Products availability. Some items are difficult to find because they are only available to specific locations. As an example, a skin-care product with good reviews that are only available in Asian countries. People will spend time browsing it online, and money getting the product and have it delivered to them.
How to Find Wholesale Suppliers for Dropshipping?
You already know how to start drop shipping, and what items to sell online. Now, let us talk about finding a legitimate drop shipping supplier. This is very important because not all suppliers are willing to do dropshipping. Also, we’re trying to avoid scam while ensuring we get quality products when selling. We also need to consider budget when sourcing for suppliers. Here are some tips on how to find wholesale suppliers.
1. Do your research. Drop shipping does not require you upfront costs but requires your great effort in putting up the business. Do an extensive research online sourcing for suppliers who are willing to do dropshipping. When you browse in Google, sure it will not give you a list of suppliers. But we are looking for something that will provide us with more savings while maintaining quality. This means you have to go on the fourth, fifth page of your search to look for suppliers.
2.Communicate. Not all suppliers are willing to do dropshipping. They may not have tried it before, or they just don’t want to do it. When I said you have to put great effort into drop shipping, this includes searching for and talking to different suppliers and making them an offer. Communication is critical in dropshipping. It will save you a great deal if you communicate well in this line of business.
3.Take advantage of technology. Since dropshipping is the “new thing,” there have been sites developed to manage and be successful in dropshipping efficiently. This includes sites to track popular products, validate the legitimacy of suppliers and check for reviews. Again, this is one of the advantages of drop shipping, being efficient.
Can I do drop shipping without a website?
Yes, you can do drop shipping without a website. Starting to dropship using Amazon or eBay gives you exposure to potential customers. They offer initial set up but charge fees for the service. Eventually, you can expand by making your own site.
Are there drop shippers with no membership fees?
Yes, there are drop shippers that do not charge membership fees. Some established drop shippers charge annual or monthly fees. Others will only ask you to pay for the products you’re shipping to the customer. Some charge additional shipping costs or fees.
Shopify announced reaching a new milestone in August 2017 – powering more than 500,000 ecommerce storefronts in 175 countries. This is a very significant achievement for a company that started with about a store in 2004 as a platform for selling snowboards. Nowadays, Shopify as grows more than you can imagine and it is very popular among many entrepreneurs; this is a platform where even people with little or no knowledge about ecommerce can get started. Incorporating the best of the proprietary apps from the Shopify App Store is also very easy with Shopify to make sure your store becomes a highly valuable business. One issue many people face over the year is choosing from the thousands of Shopify apps that will make doing their business easy. So, to make the selection easy for you we have listed below top 5 Shopify apps that will help supercharge your ecommerce store today.
If your business request a lot of printing and customization then this is the right app for you. This app can help you with everything from posters, mugs, shirts, and even canvases. This app will help you so you can focus on other aspects of your business. So, if you run an online business whose core services is print-on-demand, then Printful is an app you should opt for. Your client gets directed to the app whenever they place an order.
Shopify is not the only platform that can benefit from this app; it is also common among a lot of online stores. This app serves as a marketing tool for your store, brand, and products. With the help of this app, your visitor will receive discounts and coupons on their purchase and also be able to subscribe to your newsletter. It’s an easy and efficient way to help build your following on various social media platforms.
If you are looking for a way to remind your customer about their carts without seeming too aggressive, then this is the perfect app for you. Some customers add goods to their carts and forget or decide to change their mind at the last minute; but with this app, you can help them decide by enticing them repeatedly.
If you are the type that likes facebook commerce, this is the best app for you to drive your sales and at the same time increase your service delivery. This is an AI chatbot that perfectly blends technological advancements and simplicity and can be used by both small-scale and large-scale stores.
In every ecommerce store, shipping is no doubt the most important aspect. This will why you need an app like Aftership that will help you track your shipment. This app support over 330 global courier services and gives you the opportunity to track your shipping activities in real time with the help if auto-tracing features.
New Shopify apps are created and released all the time. Therefore, it’s fun to see what other free Shopify apps people are getting interested in.
It’s a no-brainer that almost 70% of internet users have a Facebook account and if you are into online marketing this is just a plus for you. Through social networking site like facebook you have access to information of people with similar wants and needs and in a particular age group or, allowing you to identify who will be your audience.
1. Have a goal in mind
For you to be able to run a successful Facebook ads campaign, you need first to ask yourself what exactly you want your ads to do? Do, you need to gain more followers, sales, engagements or traffic? Well, whatever your aim or goal might be facebook has a marketing objective for you!
2. Target your audience
Facebook has about 1.28 billion daily users and this is all potential customers for your business. Whatever your goal and target might be they are on facebook waiting for you! That being said, you cant reach this user or convert them into your customers if you don’t run Facebook ads. Just as we stated earlier your facebook ads need to generate sales.
Use Eye-catching images
A saying goes that “a picture is worth a thousand words”. Your potential client might just skip right your post on their timeline when you don’t use a catchy image to draw their attention. You need to use high quality images for you to prevent losing valuable customers. Also, make sure that your ads have less text so facebook wont show it to fewer people. The best type of image you can use are the ones that is related to your business as well as your audience.
Know what to say and what not to
Now that you know the right images for your ads, what about your sales letter? The most successful Facebook ads that includes the following: an attention grabber, a phrase or sentence to add value, and a call to action. The attention grabber is very important because this will generate interest for your ads and if it does not spark the reader interest, they might scroll right by it.
Don’t make it look like an ad
The candid fact is that people don’t like being advertised to and many studies have people tend to ignore whatever they perceive as an attempt to persuade them. So, if you want a successful Facebook ads campaign make sure it does not sound like ads. The goal is to make users understand that it benefits them to click on your ad rather than just telling them to. You have to make them understand why it’s beneficial for them to follow your call to action.
Above all, understand that Facebook ads are only part of the advertising path to success. While they can help to generate more sales and increase interest, you do need to understand that it will take more than a few days of advertising to be effective.
One of the best time for any ecommerce business to make money is during Black Friday Cyber Monday (BFCM). A release by Shopify shows that over $1 billion was collectively sold by Shopify merchants during Black Friday Cyber Monday (BFCM) last year. Shoppers spent billions as well on both big and small ecommerce websites throughout the four-day event at businesses. So, if you are an ecommerce store owner and wish to make the most of the killer deals this Black Friday, then you need to start planning now. That’s right – now.
Make a Budget (Now)
Before you make that list or research for that product, you need to decide how much you can afford to spend firstly. Then you can figure out your must have and other purchases you might have in your store. Doing this will help you dole out appropriate amounts for your purchases and other essential things.
Check the Ads
When last did you run Facebook ads and Google AdWords? Is there a new upgrade to the platform? This is what you should look out for; you don’t want to start your ads a day to the big day and find out your ads are not converting or your payment method is no more valid. So look out for things like this.
Keep the UX simple
There will be thousands of websites offering the same product as you (only if you offer handmade goods), so you need to make sure your website is in excellent condition and also the user experience is kept simple. You can also minimize the data are necessary to display products to keep page load time down. Sharon Anne Kean who is Bloom & Wild’s product director says “think about the minimum viable product that can help here.” “What’s the minimum information you need to display to get someone to make a purchasing decision? A good example could be not showing all product imagery upfront, and progressively revealing it as users click through the shopping journey. Similarly, you probably don’t need someone to log in at the first click, so that’s a whole lot of validations and data processing that can be put on hold until later down the funnel.”
Weigh Online vs. In-Store Shopping
The fact that there will be a lot of people in the store and people will rather shop online doesn’t mean they can beat the crowd if the shop store is lesser than that of online. SO, as a store owner, keep your eye on the store price and make sure you beat the price – price comparisons are an absolute must. You can even start your Black Friday sales earlier than the physical store.
Be a Social Media Butterfly
Wherever you might be researching for your products and price from, then you need to start following them now. Keep a close eye on these on this websites so you won’t keep selling at a lower price when most website might have increase pricing.
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