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7 Effective E-Commerce SEO Strategies

September 24, 2023 eCommerce TipsEntrepreneursSocial Marketing

Search Engine Optimization (SEO) plays a crucial role in driving organic traffic and increasing the visibility of your online store. Stats say that 82% of marketers report the effectiveness of SEO is on the rise, with 42% stating it’s increasing significantly. This gives you the notion that focusing on organic search optimization can yield immensely fruitful results, heavily outweighing the benefits of a paid search strategy. Continue reading to explore some effective e-commerce SEO strategies that are very powerful to help you optimize your online store for success.

Do a Thorough Keyword Research and Optimization

One of the foundational pillars of e-commerce SEO is keyword research and optimization. To attract organic traffic, identify the keywords and phrases that potential customers are using to search for products in your niche. Start by conducting thorough keyword research using tools like Google Keyword Planner, or SEMrush. Look for keywords with a high search volume and relevance to your products. Once you have a list of relevant keywords, strategically integrate them into your website’s content. This includes product descriptions, category pages, and blog posts. Ensure that your keywords are used naturally and don’t compromise the readability of your content. Proper keyword optimization helps search engines understand the context of your pages and rank them higher in search results.

Create High-Quality Content

Creating high-quality content is not only important for engaging your audience but also for improving your e-commerce SEO. Search engines value fresh, informative, and relevant content. Consider starting a blog or resource section on your website where you can publish articles, guides, and product reviews related to your industry. When creating content, aim to provide value to your audience. Answer common questions, share expert insights, and showcase your products in a helpful and informative way. Well-researched and well-written content not only attracts organic traffic but also encourages backlinks from other websites, which can boost your site’s authority and rankings.

Optimize for Mobile Usage

61% of Google searches are done via smartphones. With the increasing use of smartphones for online shopping, having a mobile-friendly website is no longer optional. Google prioritizes mobile-friendly websites in its search results, so optimizing your e-commerce store for mobile devices is crucial. Ensure that your website is responsive, loads quickly on mobile, and offers a seamless user experience. Test your website on various mobile devices to ensure that buttons, images, and text are appropriately sized and spaced. Mobile optimization not only enhances your SEO but also improves the overall user experience, which can lead to higher conversion rates.

Optimize Product Images and Descriptions

E-commerce websites heavily rely on product images and descriptions to sell their products. To improve your SEO, compress and resize images to reduce page load times. Use descriptive file names and alt tags that include relevant keywords. Also write unique, detailed, and engaging product descriptions. Avoid using manufacturer-provided content, as duplicate content can harm your SEO. Include relevant keywords naturally within the descriptions.

Implement a User-Friendly Site

A well-organized site structure not only helps users navigate your website but also makes it easier for search engines to crawl and index your pages. Use a logical hierarchy of categories and subcategories to organize your products. Implement a clear and user-friendly navigation menu with descriptive labels. Create a sitemap and submit it to Google Search Console to ensure all your pages are indexed. Additionally, employ breadcrumbs to help users understand their location within your site. A clean and intuitive site structure improves user experience and enhances SEO.

Encourage Reviews and Ratings From Customers

Customer reviews and ratings are invaluable assets in your e-commerce SEO strategy. Actively encourage your customers to share their experiences and rate your products. These user-generated content pieces enhance trust and credibility, which can directly impact your site’s search engine rankings. When customers search for products online, they often rely on reviews to inform their decisions. Listings that display star ratings and snippets from customer reviews tend to attract more clicks. Implementing schema markup for these ratings can significantly boost click-through rates. Incorporating this strategy enhances your site’s credibility, and improves search engine rankings that can lead to higher conversion rates for your business.

Integrate Social Media

Social signals can indirectly impact your SEO by driving traffic and increasing brand visibility. Integrate social media into your e-commerce strategy by sharing your products on platforms like Facebook, Instagram, Twitter, and Pinterest. Encourage user-generated content and reviews on social media, as this can likewise boost engagement and build trust.

Summary

With 44% of people starting their online shopping with a search engine, implementing these 7 effective e-commerce SEO strategies can significantly enhance the visibility and success of your online store. Keep in mind that SEO is an ongoing process, and staying up-to-date with the latest trends and algorithms is essential for long-term success. Good luck on your way to improving your e-commerce website’s rankings and attracting more customers!

Call Fulfillman Today!

Contact us today at Fulfillman to know more about the services. We are experts in Global Fulfillment, China Sourcing, Dropshipping, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your possible dropshipping options. Our experts will provide suitable answers to your questions and concerns. We guarantee you excellent services.

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8 Insightful Tips to Drive Mobile Sales for Your Dropshipping Business

May 25, 2023 EntrepreneursSocial Marketing

Mobile devices have become an integral part of people’s lives, transforming the way they shop and interact with dropshipping businesses. For dropshippers, harnessing the power of mobile sales is essential to tap into a vast and growing customer base. Continue reading to discover some insightful tips to drive mobile sales for your dropshipping business, enabling you to maximize revenue, increase customer engagement, and thrive in the mobile-centric marketplace.

Optimize Your Mobile Website and User Experience

A mobile-responsive website is critical for driving mobile sales. Ensure your website is well-optimized for mobile devices by using a responsive design that adapts seamlessly to various screen sizes. Streamline navigation, simplify checkout processes, and minimize load times to create a seamless customer experience. Implement clear and intuitive call-to-action buttons, prominently display product images, and optimize content for mobile viewing to enhance engagement and increase conversions.

Leverage Mobile-Friendly Design and Visuals

It’s quite true that mobile users are often on the go and have shorter attention spans. Utilize visually appealing and mobile-friendly designs to captivate and retain user interest. Optimize product images for quick loading, use high-resolution visuals, and incorporate mobile-friendly videos when showcasing your dropshipping products. Implement a clean and uncluttered design that highlights key information, making it easy for users to browse and make purchasing decisions on their mobile devices.

Implement Mobile Payment Options

Simplify the checkout process by offering a range of mobile payment options. Enable popular mobile payment gateways such as Apple Pay, Google Pay, and PayPal to provide a convenient and secure payment experience for mobile users. By offering diverse payment options, you cater to various customer preferences and increase the likelihood of completing transactions on mobile devices.

Leverage Push Notifications and SMS Marketing

According to research, push notifications resulted in roughly26% higher mobile open rates and 92% higher mobile app retention rates. And 70% of consumers find SMS messages from businesses to be valuable, and SMS messages have an open rate of 98%. Engage your mobile audience through personalized push notifications and SMS marketing.

Collect customer opt-ins and send targeted messages to promote new products, exclusive discounts, or limited-time offers. Use personalized recommendations based on customer browsing and purchase history to increase relevance and drive conversions. However, be mindful not to overwhelm users with excessive notifications, as it can lead to opt-outs or app uninstalls.

Embrace Mobile-Friendly Social Media Marketing

Mobile devices account for 83% of all social media visits; a number that is steadily rising as smartphone usage soars. And social media platforms are also a powerful tool for reaching mobile users. Develop a comprehensive social media strategy that caters specifically to mobile audiences. Create engaging content optimized for mobile viewing, such as eye-catching visuals, short videos, and concise captions. Leverage social media advertising to target mobile users and drive traffic to your mobile-optimized website. Encourage user-generated content, run contests, and collaborate with influencers to boost brand awareness and drive mobile sales.

Implement Mobile SEO Strategies

Optimize your website and content for mobile search engines to drive organic mobile traffic. Conduct thorough keyword research and ensure your website is mobile-friendly according to search engine guidelines. Improve page load speeds, leverage schema markup for enhanced search visibility, and optimize meta tags and headings for mobile search results. By investing in mobile SEO, you can increase your website’s visibility and attract more organic mobile traffic, resulting in higher mobile sales.

Provide Outstanding Customer Support

This is a tip that would never die down. Mobile users value quick and responsive customer support. Implement live chat or chatbot functionalities on your mobile website or app to provide instant assistance and address customer queries.

Ensure your customer support channels are easily accessible and responsive across mobile devices. Promptly resolve customer issues and provide personalized support to build trust and loyalty among your mobile customers. This will ultimately drive more mobile sales for your dropshipping business, as they’ll refer you to their family and friends.

Leverage Mobile Advertising

Invest in mobile advertising campaigns to reach your target audience effectively. Utilize mobile ad platforms such as Google Ads and social media advertising to promote your products to mobile users. Use demographic targeting, location-based targeting, and device-specific targeting options to refine your audience and increase the likelihood of mobile conversions. Continuously monitor and optimize your mobile ad campaigns to maximize ROI (Return on Investment).

Parting Words

As mobile usage continues to soar, optimizing your dropshipping business for mobile sales is crucial for success. All successful businesses strive for continuous development. By implementing these 8 insightful tips, you can drive mobile sales and create a seamless mobile shopping experience. Stay agile, adapt to changing mobile trends, and continuously refine your mobile sales strategies to stay ahead in the competitive dropshipping market.

Need Professional Dropshipping Services? Call Us Today

For more information about our services, contact us today at Fulfillman. We are a reputable company with several years of experience in providing Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and more. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.

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Influencer Marketing: Top 8 Tips To Drive Dropshipping Sales

February 27, 2023 eCommerce TipsEntrepreneursSocial Marketing

In dropshipping, influencer marketing remains an effective way to promote your business, reach out to more customers, and increase sales. It involves working with social medial influencers to help give your dropshipping business the recognition it deserves. In fact, research has proven that 61% of consumers trust the recommendations of influencers when making purchasing decisions.

What’s more, if you can identify and collaborate with influencers for your dropshipping business, your target customers will follow. And because of the large number of followers influencers have, you’ll be able to raise your brand awareness, generate website traffic, and make massive sales. Continue reading to discover the top 8 tips to drive dropshipping sales through influencer marketing.

Get Influencers To Review Your Products through Influencer Marketing

More than 60% of consumers trust the fidelity of influencer reviews, which is almost twice the number of people who trust branded content. Many consumers rely so much on influencers to vet potential brands or new products. Thus, an undisputed way to drive sales is through influencer marketing.

You can have these influencers to review your products. Influencers can review products in many ways through videos, podcasts, blog posts, or even interviews. A positive review about your brand from influencers will result in many potential customers rushing to your store.

Give Exclusive Discount Codes To Influencers

One easy way to get started with influencer marketing is to offer discount codes. Product discounts encourage people to visit your website and evaluate your offerings. They provide an added layer of cost savings. 97% of people look for discounts when they shop for products.

The operation of offering a discount through influencers is simple. Once you’ve identified an influencer in your niche, give them a limited-time discount code to share with their followers. This time limit will add a layer of scarcity to your products and urge people to act fast.

Use Influencer Marketing  for A Contest Or Giveaway

Contests and giveaway campaigns are tested strategy that helps influencers build engagement with their followers. Additionally, brands can raise their awareness through influencer marketing and get their products into interested hands. Do a contest and ask influencers to promote it or co-host a giveaway where both you and the influencer decide the entry rules and prizes.

Most influencer giveaways require participants to share the post with their followers and tag a friend. These actions help partner brands attract more eyeballs to their products, and give brands user-generated content to share on their branded channels.

Have Influencers Curate Gift Guides During Holiday Seasons

Gift guides, especially those from influencer marketing accounts, can be a lifesaver for consumers who tend to procrastinate their holiday shopping but want quality gifts they can trust. Gift guides are a consolidated place that offers several options, usually listed by category, giving shoppers options for everyone on their list. You can partner up with an influencer for any special occasion, from traditional holidays like Christmas to other annual celebrations like Mother’s Day or Valentine’s Day.

Make Unboxing Videos With Influencers

Unboxing experiences are much more than a fad. Since shoppers trust influencer recommendations, use unboxing content through influencer marketing to showcase your products from different angles to help undecided shoppers make a purchase. When creating unboxing videos with influencers, ensure the creators have the tools and skills to show your products in their best light. Influencers should have your product features sent to them and be equipped to describe the packaging, design, and other relevant details.

Ask Influencers To Use Campaign Hashtags

Using specific hashtags on social media with influencer marketing is a great way of reaching a new audience and increasing website traffic and sales. The more influencers use your campaign hashtag when talking about your products and brand, the more it will encourage their audience to use the hashtag too. This will ultimately help you generate an online buzz for your campaign. And the bigger the buzz and interest, the more people you’re likely to encourage to make a purchase.

Start An Affiliate Program

This tip is for you if you desire a long-term partnership with influencers that frequently assist you in generating sales. Invite the people who have high influence to sign up for your affiliate program so they can receive commissions for each sale they generate for your business. The influencers will be more driven to promote your brand through influencer marketing if they share in the earnings. With this, you get to benefit from the boost in traffic and sales they generate.

Ask Influencers To Create Shoppable Posts

Requesting influencers to produce content and utilizing shopping tools on social media platforms is a way to drive sales. Numerous business-friendly features on social media sites might help you increase revenue. Therefore, request from influencers the creation of such posts so that viewers may purchase the product immediately by clicking the post.

Parting Words

Almost half of all people rely on at least one influencer to make purchasing decisions, whereas 90% of marketers believe its ROI (Return on Investment) surpasses other marketing channels. Hold on to these 7 top tips to drive dropshipping sales through influencer marketing. As long as you’re creative with your influencer’s audience, you’ll be able to improve your brand’s visibility and boost your dropshipping products sales in no time.

Are You Considering Influencer Marketing for Your Dropshipping Business? Call Fulfillman Today!

Contact us today at Fulfillman to know more about the services. We are experts in Global Fulfillment, China Sourcing, Dropshipping, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss how you can achieve success in your dropshipping business through influencer marketing. We guarantee you excellent services.

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10 Marketing Trends to Boost Your Business In 2023

February 19, 2023 eCommerce TipsEntrepreneursSocial Marketing

Marketing is constantly evolving. And as a dropshipper at any experience level, keeping up with these changes is important. To succeed in the fast-paced marketing world and maintain a sense of relevance with your audience, it’s vital to stay ahead of them. Continue reading to unveil 10 marketing trends to boost your business in 2023.

Videos Will Be Kept Short

Oh yes, short, snappy content will win in 2023. The prevalence of Youtube, Instagram Reels, and Tiktok Shorts shows consumers want fast-paced, easy-to-digest content from brands. This will give you the chance to connect with potential customers. To reap the biggest rewards and tap into increasingly shorter consumer attention spans, you need to hook viewers inside the first three seconds of any of your product videos.

Brands Will Make Good Use Of Influencers

Influencer marketing has been the town talk for years. With the tools to build an owned audience, content creators have amassed large followers and attained a status equal to celebrities from more traditional mediums like television and film. In 2023, brands will be forging long-term connections with influencers as part of their business strategy. So don’t sleep on it!

Mobile Optimization Will Become Indispensable

People are glued to their phones more than ever and an increasing number aren’t just spending more time on their devices, they’re spending more money via them too. Studies show that more than half of annual online website traffic comes from mobile devices. Brands that invest energy into optimizing their mobile sites will win out in 2023.

Blogging Will Stay

Blogging isn’t going away anytime soon. Not only does it help increase brand credibility and drive conversions, but it’s one of the most common marketing ways for potential customers to discover you. 77% of people read blogs regularly and 56% have purchased something from a brand after reading one or more blog posts.

Storytelling Will Become More Visual

Consumers prefer visual content to plain text, plus it’s more memorable. 62% of people say that they’re more interested in visual search than any other type of new technology. This trend is being reflected in search engines, with Google serving more and more images and videos in its results. In 2023, create rich visual experiences on your sites by adding product videos, infographics, user-generated content, and interactive images.

Push Notifications Will Allow Brands To Reach Out To Customers

If a customer can’t get the information they want, when they want it, they’ll go elsewhere. Automation has made it possible for businesses to answer customer questions in time, whether it’s a query about an order or a request for additional product information. Giving customers instant answers to their purchasing questions removes any friction from the buying journey and provides them with personal touchpoints that gently push them through the sales cycle. In 2023, on-demand conversations will become even more proactive, with brands using push notifications to connect with potential customers.

Social Commerce Will Be a Game-Changer for Marketing

Social commerce isn’t a new concept, but it’s becoming a mainstream way for customers to shop. Features like Instagram Checkout and TikTok Shopping allow shoppers to buy through their favorite social media platforms while also allowing brands to create a consistent and cohesive shopping experience. Connect your social media channels with your dropshipping or ecommerce sites and sell your products through these platforms.

Email Marketing Will Not Die

Email marketing is one of the digital marketing strategies brands are totally in control of. Unlike social media channels that can change at the whims of the platform providers, brands have complete ownership over their subscriber lists. The growing need for personalization means that you have to enhance your email marketing strategy to create powerfully unique experiences. This can be done through automated and triggered sequences, like abandoned cart emails and personalized product recommendation emails.

More Businesses Will Leverage SEO To Concur Search Traffic.

Ensure that your website and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term traffic returns. And, while SEO isn’t new, its strategies are becoming even more ingrained within modern-day marketing strategies.

Inbound Marketing Will Remain A Best Practice For Growing Brands.

In a time of digital transformation, embracing inbound marketing is a smart move. Inbound marketing can be a valuable asset to create brand awareness and build trust digitally through refocusing strategy to drive potential customers to seek out your content. The process of inbound marketing requires you to produce quality, valuable content tailored towards your target audience and buyer personas and their needs.

Take Away

There you go with 10 marketing trends to boost your business in 2023. Having the right marketing strategy is essential to boost your dropshipping and ecommerce business. As long as you’re keeping a thumb on the pulse of marketing trends, and always remain open to change, your dropshipping business will forever be growing.

Our Experienced Team at Fulfillman Can Assist with Your Marketing Needs!

In case you will like to know more about our services, contact us today at Fulfillman. We are dedicated to offering a wide range of services including Global Fulfillment, Branding, China Sourcing, Dropshipping, Third Party Logistics, and lots more.Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.

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Improve Your Branding With These Excellent Ideas

October 26, 2022 DesigneCommerce TipsEntrepreneursSocial Marketing

Do you know that branding determines how your business is perceived by customers?  If it reaches the right target audiences and is compelling, it can boost awareness and drive sales. Through memorable visuals and strong storytelling, your brand helps people to recognize both who you are and what kind of value you offer.

Once you’ve developed a faithful followership, it serves as an ongoing reminder for existing customers that your company is still thriving and there to serve their needs. Meanwhile, the largest room in the world is room for improvement.

If you want to see better results, you should build upon or modify your current branding strategy. Continue reading to discover how to improve your branding strategy with these excellent ideas.

Do a Values Check

Branding isn’t all about logos. It’s about the message you want to broadcast to the world. First, check in with your values: Does the wording, look on your website, social media profiles and materials match up with those values? Look to make all your messages and images congruent with your values and the world will notice you.

Tell Stories

Storytelling is a wonderful way to infuse authenticity into your brand. Because people love stories, sharing stories related to your services or products takes your audience on an experiential journey they can relate to. You want your audience to create a personal bond with your brand. Keep those stories authentic and uplifting.

Use Great Photos for Business Branding

Most businesses are personal brands, meaning they’re the face of their brand. Those days of unexciting headshots are done for most coaches, consultants, and service providers. Use photos that reflect your personality and style to make your website and brand stand out from the competition outside. You’ll attract potential customers and get your message across with less effort.

Become the Media

Social media, camera phones, podcasts, etc. have given business owners amazing opportunities to build and expand their brands. Whatever it is you want to be known for, you can get the message out faster and bigger by becoming the media.

You can deliver quick video tips, share ideas on a podcast, and interview others via a blog or short video from your phone. Once you’re the resource, you own the brand.

Define Your Niche

You can’t be everything to all everybody. There’s a reason brain doctors get paid more than general practitioners. Narrow your target market to either offer a specialized product or service or serve a specific demographic.

Stop Selling and Be Helpful

Customers don’t want to be treated as though they represent ATMs to you. If you focus on being helpful by crafting well-researched social media responses instead of driving traffic to get sales, you can give your brand an edge while building trust. Prioritizing quality engagement through creating meaningful interactions can lead to loyal customers and even brand evangelists.

Make Your Branding Human

Think of your brand as a person, but bigger. People often make the mistake of thinking of their brand too broadly. Broad translates as vague and forgettable. Think about the brands you remember. Aren’t they human and real? They get stuck in our minds because they touch on a part of us that we didn’t think anyone else could see.

Network to Start Conversations and Build Goodwill

When you make a new connection, send a thank you message including something of value. It could be a content gift not related to what you do. For instance, within the thank you message, you could include a free subscription to motivational quotes that include suggested actions to bring the quotes to life.

That way, you’ve started a two-way conversation, and your relationship improves. Of course, they’ll find it difficult to forget you.

Get Feedback about Your Reputation

Jeff Bezos said and I quote, “Your brand is what other people say about you when you’re out of the room.” A great way for improving your brand is to learn if people are interpreting it in the way you’ve been trying to communicate it. Your brands originate with you, but it’s held in the minds and hearts of those who know you. Ask others to ensure that you’re on-brand

Conclusion

There you have it! Excellent ideas on how to improve your branding! It’s no joke that wonderful branding is important for your product and your business. Leveraging company image requires strategies that make you stand out in the marketplace. But, be aware that your brand is not a one-and-done task. You have to frequently expose your image and personality to grow and retain market impression.

Contact Fulfillman Today for Your Branding!

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.

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8 Wonderful Tips for Sustainable Order Fulfillment

July 14, 2022 eCommerce TipsSocial Marketing

Sustainable order fulfillment means reducing the impact of your packaging design. Order fulfillment shouldn’t take place on a massive scale for it to become costly in terms of waste. According to the EPA “Environmental Protection Agency,” packaging is responsible for a third of all household waste. Sustainable order fulfillment is necessary to save you money and impacts your brand perception. In this post, we will be discussing some wonderful tips for sustainable order fulfillment.

Standardize Your Process

The first step to sustainable order fulfillment is consistency. It is one of the most important elements of a sustainable order fulfillment process. Everyone in your business should know their role and be able to handle their duties well. Maintaining a consistent process effectively solves any issue and allows you to reach a sustainable order fulfillment goal.

Avoid Over-Packaging

Over-packaging is when more packaging is used than necessary to protect a product. Perhaps, this is a widespread problem within e-commerce. Before you make any design changes, it’s important to consider whether you need the amount of packaging you have been using. Eliminating unnecessary packaging reduces packaging waste, saves money, and saves time by simplifying your order fulfillment. By cutting down the amount of time it takes to put together each package, you are creating a far more sustainable order fulfillment.

Decide If Boxes Are Necessary For Order Fulfillment

Due to online marketplaces like Amazon, the brown cardboard box has become a ubiquitous part of online retail. However, it might not be necessary for every online order you receive. For dropshippers selling small-sized goods and with smaller order sizes, shipping mailers present a lower impact, and more cost-effective, alternative. Because they are less bulky than boxes, they will keep your shipping costs down. If you do need boxes, make sure you’re buying the appropriate size. In sum, the right-sized box is the foundation for sustainable order fulfillment.

Explain Your Order Fulfillment to Customers

If any specific disposal procedures should be taken with your packaging, it’s very important to make sure that your business communicates this. Adopting sustainable e-commerce packaging is the first step. If your customers don’t know about it, then your business can’t ensure responsible disposal. Consider enclosing packaging inserts with your orders that explain what steps you’ve taken in your order fulfillment, why you have done it, and what customers can do to help. This adds to a sustainable order fulfillment process

Maximize The Use Of Renewable Materials

When it comes to sustainable order fulfillment, renewable materials like paper and cardboard are your biggest ally. It’s easy to source. It also offers a loa t of recycling and reuse options. It’s also incredibly versatile and can be used for many different packaging elements, like containers, tissue paper, wrap, attackers, and packing filler.

Organization Leads To Success

If your online store is a disorganized mess where no one can find anything they need, efficiency will suffer. This inefficiency will make your order likely to be delayed or lost. And in the end, your bottom line will suffer. It is worth the extra time to organize yourself and to educate staff on where everything can be found.

Focus On The Customer Experience

The customer experience is key to creating lasting loyalty to your business. If your customers have been kept waiting or told inaccurate information about their product once, they might forgive you. However, if this becomes a habit, you will likely lose this customer to one of your competitors who makes customer service a priority. In the end, a good customer experience boils down to honest communication. If a product is lost, let the customer know, and tell them how you’ll make it right. While they may be upset at the moment, they’ll likely respect you more in the long run for your candor.

Encourage Reuse By Your Customers

The main reason packaging causes environmental issues is that it’s usually designed to be single-use. Once packaging has gotten a product safely to its destination, it’s fulfilled its purpose and is thrown away. In essence, it’s a linear model of production, use, and disposal. This results in mounting waste and simply isn’t sustainable. Your brand can challenge this by choosing packaging elements that can be reused by customers. For example, wrapping your orders inside branded tote bags is a fun value-added extra which is of genuine use to your customer.

Conclusion

While there are many moving pieces in a successful order fulfillment process, the 8 wonderful tips listed above are some of the easiest and most intuitive ones that can be applied to any business. As long as you implement a consistent, data-driven, organized, transparent process designed with the customer in mind, your order fulfillment process will be sustained.

Do you need a reputable order fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.

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8 Steps to Success with Google Ads

July 29, 2020 eCommerce TipsEntrepreneursSocial Marketing

Reports have shown that over 60% of people click on Google Ads when searching for an item to buy online. Another juicy stat is that a business will average $2 in revenue for every $1 they spend on Google Ads. The good thing is these results can be gotten in less than an hour of startup if you do everything right.

This has made Google Ads the option to go for if you need an instant results ad campaign. Even if it’s your first time using Google Ads, you can start generating sales within the hour of creation. Although it’s not difficult to get things going with Google Ads, it can be quite overwhelming and not yield the best results if you don’t do it the right way. In this article, we will show you some steps you can take to success with Google Ads.

Create a Google Ads Account

The first step towards achieving success with Google Ads is by creating a Google Ads account. You can set up your account at https://ads.google.com/home/ .  The link will take you to a page where all the setup is done. You’d be asked to answer some essential questions like your email address, country, time zone, and of course, the website you want your ads to be going to, which is usually called the landing page.

Choose your Campaign Name and Type

After creating an account, the next step is to choose a campaign name and the type you want for your ad campaigns. It’s pretty straightforward too; you just need to provide a name for your campaign, then when it comes to selecting the campaign type, go for the “Search Network Only” option. You can also uncheck the “Include Search Partners” box for now.

Choose a Location for Your Ads Display

When selecting a location, you have many options available for you. You can go for the option of whole countries, specific parts of the countries, states, cities, or use latitude-longitude coordinates if you want a specific area.

If you’re a local business owner, you may choose your locality as the location for your ads display. This way, only people in your area get to see the ads. Conversely, if you’re selling to a large base of people throughout the country or countries, you can set up your display location to suit this.

Bidding Strategy and Daily Budget

This step is about choosing which bid strategy you will use alongside your desired daily budget. For better results and control, consider changing from default strategy to the option related to set bids for clicks manually. You also get the understand the ways of Google Ads more this way.

The daily budget is the reasonable maximum amount that your bank account can do, and you authorize Google to charge you every day. When setting your daily limit, ensure it’s the amount that your bank account will not go empty if taken.

Choosing Your Keywords

Keywords are the phrases people use in searching on search engines like Google, and when they search with keywords, solutions, and ads would then appear for them based on the keywords they used.

Choosing your keywords is all about ensuring your keywords will match those phrases web users or potential customers will use when doing their searches. To ensure that you get this stage right, always focus on the bull’ s-eye keywords, as they are the keywords that the people searching for a product or services related to yours will definitely use.

Creating an Ad

The ad you will create must be able to catch consumers’ attention when they see it in search results. You should consider using your keyword within the ad headlines too, because people are more likely to click an ad that shows their search phrase.

When you’re done with the headlines, you can provide a short and concise ad description that focuses on the key benefits of your product or service, and then you end it with a strong CTA.

Create a Landing Page that Matches Your Ad

Often people make the mistake of setting up a Google Ad that advertises a special deal and then sending the prospect to their homepage directly instead of a page that talks about this special deal. To get good results and success from your Google Ads campaign, you need to avoid this and create a landing page specifically to match your ad, then send people there.

Set Up Conversion Tracking

To measure your progress with Google Ads, you need to set up conversion tracking for your business. It is a way of knowing how effective those ads you’re paying for is. There are options available for you in this regard – Webform leads, e-commerce orders, calls from website, calls gotten from the ads, etc. Ensure you set all appropriate conversion tracking before turning the ads on.

 

There you go! Above are some of the vital steps towards achieving success with Google Ads. After all these steps, review carefully and ensure everything is in place before making payments. Use bull’ s-eye keywords that people will surely search with, and ensure you write a compelling ad that they’d have no other option but to click.

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10 Essential Ecommerce Marketing Strategies for Your Online Business

February 3, 2020 eCommerce TipsSocial Marketing

Lots of competition exist in the online business sector. Whether you just started your ecommerce business or you have an established customer base, it is important to stay updated with the latest marketing trends. With the right marketing strategies, you can obtain new customers and retain old customers, while staying ahead of the competition. Below are some essential ecommerce marketing strategies for your online business:

Optimize Your Website and Product Pages for Search

Search Engine Optimization (SEO) remains a vital part of marketing. Customers always turn to search engines anytime they need a product or service. Thus, to ensure that your products rank higher in search engines, your website and product pages must be fully optimized for search.

Make sure your website, product pages, or service pages are fully optimized for the keywords that your target audience search for. Also, watch out for differences in dialect. Are they searching for “watch,” “wristwatch,” or “timepiece”? While all three may represent the same product, however, make sure you use the keyword that is most searched for.

Optimize Your Website Layout

Furthermore, it is important that you optimize the layout of your website. Clients access the website using different devices. This can range from mobile phones to tablets, desktop, laptop, and so forth. Your landing page and product pages must be fully optimized for different devices. The website should be fully responsible. With this, it can fully adjust to fit the screen size of the device without leaving out important information or details on the website.

Create Informative, Engaging, and Unique Contents

In addition, content marketing is essential for every online or ecommerce business. In fact, you can attract more customers with proper content marketing. Ensure that contents available on the website are interesting, informative, and engaging. By doing this, your target audience will have new information that matters to them right at their fingertips.

However, it is important that you find the right balance between informational and promotional content. Invest in high-quality content software, marketing team, and strategies. Make content such as videos, blog posts, and newsletters available regularly. Above all, ensure that all contents published on your website are interesting, unique, and relevant.

Social Media Marketing

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What’s more, you should also take advantage of social media for your ecommerce business. Millions of individuals are active on social media platforms such as Facebook, Instagram, Twitter, and more, every day. Through social media, you can communicate with your customers and target audience in a more personal way.

Also, businesses can use social media to generate engagement and interaction, boost traffic, and generate more leads for your business. When you combine different social media platforms with the right marketing strategies, you can develop a larger customer base.

Pay-Per-Click Marketing

Another essential ecommerce marketing strategy for your online business is Pay-Per-Click (PPC) marketing. By using Pay-Per-Click marketing, you can easily target website visitors, target audiences, and potential customers. Also, pay per click ads help online businesses generate targeted traffic, leads, and sales.

However, the pay-per-click marketing campaign has three basic elements. This includes the ad, the offer, and the landing page. For the best results, all three must be in good harmony. Your landing page must be a continuation of your ad. It must deliver what was promised to customers for clicking the ad. Creating pay-per-click campaigns remains an excellent way to increase awareness and generate targeted traffic for your business.

Optimize Your Marketing Efforts for Mobile Devices

As mentioned early, it is vital to ensure that your website is fully responsive. However, more emphasis should be made on mobile-first. Ensure that you optimize your marketing efforts for mobile devices. Accommodate the needs of these mobile users. Provide a good user experience (UX) for all visitors that access your website or product pages using their mobile device.

What’s more, you can target mobile users specifically using mobile marketing techniques. A popular marketing trend for mobile devices is Geo-Targeting. This involves advertising to mobile users using their location. With this, you can reach out to customers that are within your local area. They can easily stop by to make a purchase.

Email Marketing

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Also, online businesses can reach out to more customers through email marketing. This requires promoting your products and services through email. However, email marketing will be more effective if you use content that is provided within the email. Also, make the email as personal as possible. You can socialize and offer valuable promotions and discounts through email.

Guest Post

Guest posting is another marketing strategy that online businesses can take advantage of. This involves extending your reach to other publications and blogs. Create unique and informative content, put them in front of a new audience. Include a few key links to redirect the reader back to your website or product pages. However, only submit posts to high authority publications that you want your business to be associated with.

Influencer Marketing

An excellent way to gain recognition for your online business on social media platforms is by making use of influencers. These influences already have a large following. You can leverage influencer marketing to reach out to your target audience on any of these social media platforms. Contact the influencers that your target audience follows. Work together with these influences to help increase awareness about your brand, business, products, or services.

Retargeting

Finally, retargeting can also be used to increase sales for your online business. This is the practice of sending targeted ads to certain customers, visitors, or users that have already interacted with your business. Through retargeting, you can target users that have:

  • Visited your website or product pages recently.
  • Purchased your products in the past.
  • Subscribed to your email or newsletter.

Retargeting can be done through Facebook, Google AdSense, and more. This is another great opportunity to increase awareness of your products or services.

There you have it! Above are some essential ecommerce marketing strategies for your online business. As an online business owner, having the right marketing strategy is crucial. By making use of the reliable and effective ecommerce marketing strategies mentioned above, you can generate more leads and increase sales for your business.

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Steps for Successfully Selling on Instagram

November 9, 2018 0eCommerce TipsSocial Marketing

This is 2018, and I want to tell you that your website is not the only funnel for you to sell your products. Social media platforms are a new force, and Instagram is leading the force. Instagram itself has turned into very cool sales tools especially when you know how to leverage them. You tend to gain different incredible opportunities to reach your target audience and drive sales when you learn how to sell on Instagram. In September 2017, Instagram announced that they now have about 2 million advertisers registered in their business community.

The fact is that there is no type or form of business that cannot get results by using Instagram. About 75% of Instagram users take actions like visiting a website or making a purchase after seeing a ads. You are missing a lot if you’re not yet using Instagram! Here are some tips that actually work to help you learn how to sell on Instagram:

  • Create shoppable content

Instagram Shopping is no doubt one of the best options for selling via Instagram, and this is due to the fact that it allows you to link products to your images for people to buy. This means that you can publish a post for two purposes (for business purposes and enjoyment of the content for its aesthetic value) at the same time. Those who are interested in the product can purchase it if they desire.

  • Leverage Instagram ads

With Facebook Ads channel you wont be able to promote posts on Instagram but also drive more engagement and also encourage your people to click through to your website. Both of these can be effective means of increasing product awareness. You can easily use this second option to drive traffic to your website.

  • Work with influencers

Instagram is no doubt the best place to find influencers with huge amount of followers and this influencers are the perfect people to help you gain access to the right audience for your product or service. The number one reason why people opt for this influence is that you can promote your content without making it look spammy. All you have to do to get started is to simply pay for a post and have they included a call to action that leads to wherever you want it.

  • Use all of Instagram’s features

 

Instagram is a platform that is evolving constantly with new features been ditched out frequently, and these usually offer unique sales opportunities. For instance, the new Instagram Stories that was introduced not long ago and it has already gained about 200 million active daily users. This means you will be missing out on the chance to interact with millions of these users daily. Also, with every feature launch they are always cheaper and example is the Instagram Shopping that does not charge any service fees currently.

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