Social Marketing /

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This is 2018, and I want to tell you that your website is not the only funnel for you to sell your products. Social media platforms are a new force, and Instagram is leading the force. Instagram itself has turned into very cool sales tools especially when you know how to leverage them. You tend to gain different incredible opportunities to reach your target audience and drive sales when you learn how to sell on Instagram. In September 2017, Instagram announced that they now have about 2 million advertisers registered in their business community.

The fact is that there is no type or form of business that cannot get results by using Instagram. About 75% of Instagram users take actions like visiting a website or making a purchase after seeing a ads. You are missing a lot if you’re not yet using Instagram! Here are some tips that actually work to help you learn how to sell on Instagram:

  • Create shoppable content

Instagram Shopping is no doubt one of the best options for selling via Instagram, and this is due to the fact that it allows you to link products to your images for people to buy. This means that you can publish a post for two purposes (for business purposes and enjoyment of the content for its aesthetic value) at the same time. Those who are interested in the product can purchase it if they desire.

  • Leverage Instagram ads

With Facebook Ads channel you wont be able to promote posts on Instagram but also drive more engagement and also encourage your people to click through to your website. Both of these can be effective means of increasing product awareness. You can easily use this second option to drive traffic to your website.

  • Work with influencers

Instagram is no doubt the best place to find influencers with huge amount of followers and this influencers are the perfect people to help you gain access to the right audience for your product or service. The number one reason why people opt for this influence is that you can promote your content without making it look spammy. All you have to do to get started is to simply pay for a post and have they included a call to action that leads to wherever you want it.

  • Use all of Instagram’s features

 

Instagram is a platform that is evolving constantly with new features been ditched out frequently, and these usually offer unique sales opportunities. For instance, the new Instagram Stories that was introduced not long ago and it has already gained about 200 million active daily users. This means you will be missing out on the chance to interact with millions of these users daily. Also, with every feature launch they are always cheaper and example is the Instagram Shopping that does not charge any service fees currently.


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It’s a no-brainer that almost 70% of internet users have a Facebook account and if you are into online marketing this is just a plus for you. Through social networking site like facebook you have access to information of people with similar wants and needs and in a particular age group or, allowing you to identify who will be your audience.

1. Have a goal in mind

For you to be able to run a successful Facebook ads campaign, you need first to ask yourself what exactly you want your ads to do? Do, you need to gain more followers, sales, engagements or traffic? Well, whatever your aim or goal might be facebook has a marketing objective for you!

2. Target your audience

Facebook has about 1.28 billion daily users and this is all potential customers for your business. Whatever your goal and target might be they are on facebook waiting for you! That being said, you cant reach this user or convert them into your customers if you don’t run Facebook ads. Just as we stated earlier your facebook ads need to generate sales.

 

 

  1. Use Eye-catching images

A saying goes that “a picture is worth a thousand words”. Your potential client might just skip right your post on their timeline when you don’t use a catchy image to draw their attention. You need to use high quality images for you to prevent losing valuable customers. Also, make sure that your ads have less text so facebook wont show it to fewer people. The best type of image you can use are the ones that is related to your business as well as your audience.

  1. Know what to say and what not to

Now that you know the right images for your ads, what about your sales letter? The most successful Facebook ads that includes the following: an attention grabber, a phrase or sentence to add value, and a call to action. The attention grabber is very important because this will generate interest for your ads and if it does not spark the reader interest, they might scroll right by it.

  1. Don’t make it look like an ad

The candid fact is that people don’t like being advertised to and many studies have people tend to ignore whatever they perceive as an attempt to persuade them. So, if you want a successful Facebook ads campaign make sure it does not sound like ads. The goal is to make users understand that it benefits them to click on your ad rather than just telling them to. You have to make them understand why it’s beneficial for them to follow your call to action.

 

Above all, understand that Facebook ads are only part of the advertising path to success. While they can help to generate more sales and increase interest, you do need to understand that it will take more than a few days of advertising to be effective.


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If your customers or clients are your business bloodline, then your priority should be providing them with the best possible service to keep them coming back. Excellent customer service is more than just about the things you say or do for them. It’s also about finding out what your customers want and giving it to them. Customer service is more than a worthwhile investment; let’s get right into the top five customer service tips to get your business up and running for outstanding customer retention.

  1. Management Should Take the Lead

To improve the quality of customer service, managers have to be trained to set the right example because how employees treat customers is a reflection of how management treats them. Customer service, good or bad, is a bigger reflection on management than on individual employees.

  1. Get To Know Customers

With the economy we live in today and to get people to spend their hard earned cash at your business they need to be convinced that the staff cares about their needs. Everybody wants to feel like they matter; and keeping loyal customers is about developing relationships with them, and showing a personal interest in a customer often garners a customer to your business for a very long time.

 

  1. Let Customers Get To Know You

There are only few things that can outdo the confidence that comes with the fact that there is a customer service somewhere available to resolve the situation when a problem arises. Customers that have a relationship with the employees and management believe that they will be able to get a quick resolution because of who they know and this will make them feel confident.

  1. Go The Extra Mile

Your customers need to be sure that that the staff are willing to work a little harder, devote a little extra time, or spend a little extra money to make sure that they had what they needed. This can take on many forms come but no matter how it is accomplished, customers need to know. Notice the word “little” is used because in most instances it really does not take that much extra to create a memorable experience for a customer.

  1. Make YES the standard

Almost everyone hate hearing the word NO. It sucks and no one wants to be told NO. So make YES the standard in your company. Find a way to make it work if you can.

 

Remember that customer service tips can help you to improve your customer service, but if you talk and you know your clients, you did the most important task to customer satisfaction.


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Over the years many people have been choosing a netpreneur career, and one business that had been keeping many busy is the drop shipping business. Drop shipping business has been creating extra income for many households, and also allows people to fulfill the dream of becoming their boss. The incredible part is that you also have the opportunity of having an extra income on the side while maintaining your 9 to 5 job. However, as fulfilling as drop shipping might sound there are still some perks to it. One of the perks of drop shipping is that, as the business grows, so the task grows.

And for some people, this could be overwhelming. But there is a solution to help you balance your business and time for yourself when you are faced with a stressful workload, and this solution is to outsource some of your tasks to a reputable agency like SourceSumo.com. As an entrepreneur, the whole idea is to work for yourself from the comfort of your own home, but one thing you should note is that taking on too much work and end up with too much to can stretch you up. Outsourcing some of the things you aren’t all that good at is the solution for you.

For example, if you are terrible with logo design or product description or any other thing; outsource to SourceSumo.com. SourceSumo.co will do the chore for you, at a reasonable cost. Doing things you are not good at by yourself will only discourage, exhaust and frustrate you. Outsource to SourceSumo.com online to write some fantastic web content for you – doing this will not only allow you focus on the ones you are good at but also have quality time for yourself and loved ones.

The bottom line to outsourcing as a drop shipping is that when you will be able to expend all of your creative energy on the things that you do best when you outsource the things you aren’t that good at and hate doing. For example, if you focus more on how you can market and promote your business then allow SourceSumo.com handle the other work you will almost certainly generate enough extra income.

 

So, hiring SourceSumo.com is a great way to outsource as they will surely help you maintain your dropshipping shipping while you do the essential things.


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One of the most critical parts of success on youtube is getting more views. It’s a simple fact that if the views are not coming to you, they are going to your competitors. If you don’t have enough views on your youtube channel, there are many ways to get them. The thing is there are two methods to this; the first requires a team, or specialized and expensive software (this is not for small businesses). The other way is to make use of tips to more views on YouTube videos that anybody can implement, and that is what we will be discussing here.

There are tricks that can help get your content onto the screens of thousands or even millions of people. Listed below are the top 5 most effective ways we’ve found to get more YouTube views.

  1. Encourage existing viewers to subscribe

Its no doubt that you will have people that are watching and enjoying your videos already all you have to do is to get them to subscribe, and once you get them to subscribe you can also make them turn on notifications to get notified when you upload new content – doing this will bring in instant views to your channel in general.

  1. Ask your audience what they want to see

YouTube creator Graham Cochrane once said, “an amazing thing happens when you ask people what they need and want and then you go and make it for them—they think you read their mind!” One of the surefire ways to increase your views on youtube is to deliver content your audience wants to see. This will keep them coming back for more with them getting tired.

  1. Use playlists to keep people watching

Graham Cochrane also said, “top-performing brands on YouTube build and promote twice as many playlists as the bottom 25%.” The power of autoplay cannot be undermined – it will be tough for anyone to pull them self out of the online video rabbit hole especially when the video you love keeps playing.

  1. Bulletins

Learn also to create bulletins, because while you create good content and get more views, you also need to communicate with your fan base. This feature is still very fresh, and youtube introduce the feature in 2017. With bulletins, you will be able to send out text and videos to all of your subscribers and the bulletins appear on the homepage of your subscribers.

  1. Make friends

Making friends is out the last tip on how to get more views on YouTube. The more friends you have, the more video views you will get. Adding friends not only increases the number of views but also keeps your account active and your video popular. Take time to find people who share common interests with you and introduce them to your video. This will introduce their subscribers to your and yours to them. So it’s a win-win game.