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Do you know that branding determines how your business is perceived by customers?  If it reaches the right target audiences and is compelling, it can boost awareness and drive sales. Through memorable visuals and strong storytelling, your brand helps people to recognize both who you are and what kind of value you offer.

Once you’ve developed a faithful followership, it serves as an ongoing reminder for existing customers that your company is still thriving and there to serve their needs. Meanwhile, the largest room in the world is room for improvement.

If you want to see better results, you should build upon or modify your current branding strategy. Continue reading to discover how to improve your branding strategy with these excellent ideas.

Do a Values Check

Branding isn’t all about logos. It’s about the message you want to broadcast to the world. First, check in with your values: Does the wording, look on your website, social media profiles and materials match up with those values? Look to make all your messages and images congruent with your values and the world will notice you.

Tell Stories

Storytelling is a wonderful way to infuse authenticity into your brand. Because people love stories, sharing stories related to your services or products takes your audience on an experiential journey they can relate to. You want your audience to create a personal bond with your brand. Keep those stories authentic and uplifting.

Use Great Photos for Business Branding

Most businesses are personal brands, meaning they’re the face of their brand. Those days of unexciting headshots are done for most coaches, consultants, and service providers. Use photos that reflect your personality and style to make your website and brand stand out from the competition outside. You’ll attract potential customers and get your message across with less effort.

Become the Media

Social media, camera phones, podcasts, etc. have given business owners amazing opportunities to build and expand their brands. Whatever it is you want to be known for, you can get the message out faster and bigger by becoming the media.

You can deliver quick video tips, share ideas on a podcast, and interview others via a blog or short video from your phone. Once you’re the resource, you own the brand.

Define Your Niche

You can’t be everything to all everybody. There’s a reason brain doctors get paid more than general practitioners. Narrow your target market to either offer a specialized product or service or serve a specific demographic.

Stop Selling and Be Helpful

Customers don’t want to be treated as though they represent ATMs to you. If you focus on being helpful by crafting well-researched social media responses instead of driving traffic to get sales, you can give your brand an edge while building trust. Prioritizing quality engagement through creating meaningful interactions can lead to loyal customers and even brand evangelists.

Make Your Branding Human

Think of your brand as a person, but bigger. People often make the mistake of thinking of their brand too broadly. Broad translates as vague and forgettable. Think about the brands you remember. Aren’t they human and real? They get stuck in our minds because they touch on a part of us that we didn’t think anyone else could see.

Network to Start Conversations and Build Goodwill

When you make a new connection, send a thank you message including something of value. It could be a content gift not related to what you do. For instance, within the thank you message, you could include a free subscription to motivational quotes that include suggested actions to bring the quotes to life.

That way, you’ve started a two-way conversation, and your relationship improves. Of course, they’ll find it difficult to forget you.

Get Feedback about Your Reputation

Jeff Bezos said and I quote, “Your brand is what other people say about you when you’re out of the room.” A great way for improving your brand is to learn if people are interpreting it in the way you’ve been trying to communicate it. Your brands originate with you, but it’s held in the minds and hearts of those who know you. Ask others to ensure that you’re on-brand


There you have it! Excellent ideas on how to improve your branding! It’s no joke that wonderful branding is important for your product and your business. Leveraging company image requires strategies that make you stand out in the marketplace. But, be aware that your brand is not a one-and-done task. You have to frequently expose your image and personality to grow and retain market impression.

Contact Fulfillman Today for Your Branding!

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


Surveys are one type of tool for collecting or receiving information from your customers. They allow your ecommerce or dropshipping business to efficiently collect honest feedback, opinions, and responses from customers and use that information to improve different areas of your business. Survey responses can verify or provoke discussions on strategic business decisions and provide unbiased data to guide decision-making.

Feedback gleaned from surveys can also tell you what customers think about your products or brand, as well as provide a baseline for comparison over time. As an ecommerce business owner or dropshipper, continue reading to discover how to improve your sales, marketing efforts, and business by implementing data gathered from surveys.

Ecommerce or Dropshipping Business Offer Multi-Channel Support

The easier your customers can contact you, the higher your customer satisfaction levels will be. To offer multi-channel support, you need to be available where your customers are. Customers use various channels and devices to make purchases. That’s why it’s worth having a presence to cover any channels they use.

These channels include live chat, social media, email, or phone support. In short, the biggest benefit of multi-channel support is that you can engage with customers over their preferred method of communication. So ensure that you provide top-quality support across these channels. This lets you boost brand credibility, your business, as well as your customer satisfaction.


Understand Different Customer Groups

Knowing your audience is key to improving your business. You need to know who your customers are and what they like to create messages pertinent to them. Survey data gives you the ability to uncover insights about specific groups of customers, such as people in a certain age bracket or who live in a particular geographic area. If you don’t know who your ideal audience is just yet, surveys can help you with that.

Follow Up With Your Customers

Have you improved based on what your customer has told you? Follow up with your customers to let them know about it. Keeping your customers in the loop shows that your business values customer feedback.

Ask for Feedback Across All Touchpoints

Ask your customers for feedback where they are most engaged. There are many survey distribution channels you can choose from. If a customer purchases from you, ask what made them buy and what you can do to increase their post-purchase customer satisfaction. When you collect customer feedback across all your channels, it is then you’ll be able to improve your business.

Act on Complaints and Negative Reviews

Do you know that complaints and negative reviews are a source of valuable feedback? Do you also know that more than two-thirds of users trust reviews more when they are a mix of negatives and positives? Therefore, negative reviews won’t kill your business if you respond to them well.  When you analyze them, you’ll know exactly what your customers want. So treat it as an opportunity or a chance to build closer relationships with your customers. Always contact the customer directly after they’ve left you a negative review. Try to fix their problem and update them on the progress. These will help you improve your customer satisfaction levels.

Reply to All Feedback

Whether you get positive or negative feedback from customers, it’s worth taking the time to respond to them. If a customer is happy, capitalize on it by getting more positive reviews, case studies, and testimonials. Because 88% of consumers trust user reviews as much as personal recommendations. So building social proof can encourage potential customers to buy from you. And if a customer is upset, try to find out what makes them unhappy. Then improve your product or services and reduce the likelihood of churn.


Share Your Feedbacks

Truth be told, customer feedback is useless if it goes unheard. That is why analyzing and responding to customer feedback should be a company-wide effort. If a piece of feedback concerns mobile application bugs, it’s best addressed by the product team. The ultimate reward is that your teams will know exactly what your customers want. Your departments will find it easier to sync their efforts. Through this, your business will surely improve.

Take Away

There are many factors you can take into consideration while thinking about your customer service and increasing customer satisfaction in your brand to improve your business. Customer surveys for ecommerce or dropshipping store is an easy way to gain insight into the thought process of your buyers. It takes out the guesswork when deciding how to serve your customers better. In the process, you will have updated the information on records of their demographic information. How you can go about that has all been discussed above. Putting them into practice will do wonders for your business.

Do you need a reputable order fulfillment services company for your ecommerce or dropshipping business? Contact us today at Fulfillman. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


Everyone loves a good story. We all love the entertainment that it offers. Plus, a good story provides a great opportunity for the storyteller and the listeners to bond. Brand storytelling provides an amazing way to help customers connect with your business.

A wise man once observed that “Marketing is no longer about the stuff that you make, but about the stories that you tell.” And true to form, if you took the time to study the strategy of some of the best marketers, you’d find that they have all incorporated great brand storytelling.

Businesses that are in the know are constantly looking to maintain customer loyalty and engagement via brand storytelling. That’s why we have come up with some tips on how you can optimize brand storytelling for your business.

Know What Matters to Your Customers

As much as you are looking to market your brand via brand stories, it would be best to make your CUSTOMER the focus of your brand storytelling. And to do that, you need to know what matters to them. What are their values, beliefs, desires, motivations, and experiences? In essence, what do your target customers relate to? What do they care about the most? What are their pain points, and how do you plan on addressing them?

The answers to these questions will create the right foundation for brand storytelling that increases customer engagement.

Humanize Your Story

What is the point of a story that people can’t relate to? Now that you know what matters to your customers, the next point is to humanize your brand story. By this, we mean that you should give your stories some personality that your customers can relate to.

Let your brand stories have a face. Let your customers feel that they could easily be the characters that the brand stories are about. At the same time, try to make the stories fun and engaging enough to create an emotional connection with your customers.

Another way to humanize your brand storytelling is to encourage your customers to offer user-generated content. Get them to tell their own stories and the impact of using your products and services.

Be Honest and Genuine

Much as you are looking to create relatable content, ensure that your brand stories are genuine stories about your identity, what you offer, and how you intend to go about it. You can’t afford to offer fake brand stories. At a point, the stories become inconsistent, and you might lose your customers’ trust. Always be honest and genuine about your brand stories.

Craft a Great Origin Story

An origin story sheds light on who you are, how your business started, the milestones covered in the course of the journey, why you are in business, the target audience you’re trying to help, how you intend to go about it, and the next destination in your journey.

A great origin story should answer let prospective clients understand why you are in business, how you are different from other businesses in your industry and why they should patronize you. It should relate to your business values, mission, and vision.

Incorporate Great Visuals

Great visuals add a lot of value to your brand storytelling because people process and remember visuals much better than they do text. So while taking the time and effort to create a brand story, remember to incorporate some great visuals to make your brand storytelling a lot more robust and catchy enough. A good idea of visuals to use in your brand stories in lifestyle imagery. This kind of visuals uses your team, customers, and loyal fans to showcase your products and services. It is a great way to emotionally connect with your audience.

Keep Your Stories Simple and Short

People on the internet have a short attention span, so for your brand stories to be effective, keep them short, simple, and straight to the point always. You are not trying to win a Nobel Prize in literature so do away with plot twists and the other elements of the best novels. Focus on giving your readers short snippets of everything about you without losing the charm of a great brand story.

Promote Your Brand Stories Online

The best way to get your brand storytelling out there is to promote it online. You want to try several online platforms like social media, websites, emails, online forums, and marketing channels too.


Your business will be a lot better with a brand story that captures the essence of your business and what you have to offer. It puts you out there as a brand that people should do business with because you understand their needs and know the best way to meet those needs. When well-executed, a brand story generates enough emotional appeal and credibility in your target audience to increase sales and improve customer engagement.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


Do you know that website visitors, customers, and shoppers are more fascinated with a store that contains high-quality imagery and beautiful product photography? It is often said that the perceived value of a product is most times judged based on how it is shown. The same rule goes for a brand. The credibility of your business and the apparent value of your products are often judged by the quality of your imagery and product photography.

Furthermore, displaying your products using high-quality images can be the charming difference between no sales at all and a high rate of conversion. This, therefore, means that having high-quality pictures of a product can go a long way in raking in profits for a product, company or brand.  Having high-quality website images and stunning product photography is enough to convince your customers to click the “order button”. In this post we will be taking a look at the benefits of product photography.

What is Product Photography?

Product photography offer sellers the opportunity to showcases their products using images. The product photos will help make the products attractive so that they entice potential buyers to purchase specific products. Product images not only tell the buyer of the quality of your product but also show transparency and trust.

Product photography has become a major part of advertising for brands including catalogues, brochures, magazine ads, billboards, online ads and company websites when selling products direct to consumer. A good product image will engage buyers and convert that engagement to profit.

Benefits of Product Photography

The quality of a product photo reflects your brand image, creating the infamous first impression.  The quality visuals will enhance every buyer touchpoint.

They Build Your Brand:

If your goal is to form long-term relationships with your customers, then quality photos are one of the most important tools to achieve that. Putting up product photos shows professionalism, value, quality, diversity and innovation.

Promotes Silent Communication Between You And Consumers:

A quality photo tells consumers what you are offering is trusted. It tells a lot about what you are offering. Use photos to show important information about your products.

Sets The Right Expectations For Potential Buyers:

In addition, product photography tells potential buyers the size, length and quality of the product. Do not add unnecessary filters as it will only tarnish your brand in the long run.

Keeps You ahead of Competitions

It keeps you ahead of the competition, especially when you are not the manufacturer or sole distributor of a product. When you have quality visuals, you show consumers that your products are more detailed and better than those sold by your competitors.

Types of Product Photography

The different types of product photography include:

Simple Studio Product Shots

This is just showing the product clearly to tell the shopper what the product is made of and what it looks like.

Product Grouping

This is a way to include the multiple variations of a product by putting them together in a photo. It could be different shades of lipstick or different colours of hats.

In-Context/Lifestyle Action Photos

This shows your product being used in its intended environment, in a manner they were designed for or alongside complementing products. Lifestyle action photos tell a story and give a lot more creative freedom. For example, you want to advertise running shoes. You can take a photo of a track athlete outdoors, taking a morning jog.

Photography Guidelines

During the shoot, make sure you document as much as possible. Things like the distance between the camera and product, angles, and lighting setup will help you build consistency over time. Consistency is vital when building and maintaining a brand. However, ensure that you take not of the following:

  • Colour Palette
  • Saturation
  • Focal Length
  • Shadows
  • Composition
  • Location and Context

Are You On A Budget? Don’t Worry, We Got You Covered!

Now the problem is that not every store owner can afford a professional photography studio session, especially for businesses that are just starting up. So here are some DIY product photography tips that will help you take compelling product photos without blowing your budget.

What You Need:

A Camera:  You can get a reasonably priced professional camera (DSLR) to take photos. A phone with a good camera can also do the trick but you need to make sure the lighting, exposure and styling need to be good. Photo editing in post-processing would make the product photos come out much better.

A Tripod: This will allow you to set up the camera in a position to get the best angle for the photo.

A White Background: A pure white background tends to give life to the photo and makes the product the centre of attraction.

White Bounce Cards Made Of Foam Board: Foam board brighten up the photo and removes shadows from the background.

A Shooting Table: A small table to place the product.

Tape: To secure the board but clamps can also work in this scenario.

The Right Room: A room where you can get as much natural lighting as possible. This could be traded for a light tent.

Lights:  You can opt for natural light provided by the outdoors or a well-lit room or you can use artificial lighting that can be gotten from candles, bulbs or a fireplace.

Also, remember that the editing process is also required to make the photos stand out. Just try not to overdo it so as not to be seen as selling below low-quality products. You can check out Pixar, Canva, Snapseed and Motor.

Do you need experts to help with your product photography? At Fulfillman, we specialize in providing excellent Product Photography. We are experts in Hero Shots, Ghost Mannequin Photography, and Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention.

Contact us today at Fulfillman to know more about our services. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.