Design /

Brand-storytelling.jpg?strip=all&lossy=1&ssl=1

Everyone loves a good story. We all love the entertainment that it offers. Plus, a good story provides a great opportunity for the storyteller and the listeners to bond. Brand storytelling provides an amazing way to help customers connect with your business.

A wise man once observed that “Marketing is no longer about the stuff that you make, but about the stories that you tell.” And true to form, if you took the time to study the strategy of some of the best marketers, you’d find that they have all incorporated great brand storytelling.

Businesses that are in the know are constantly looking to maintain customer loyalty and engagement via brand storytelling. That’s why we have come up with some tips on how you can optimize brand storytelling for your business.

Know What Matters to Your Customers

As much as you are looking to market your brand via brand stories, it would be best to make your CUSTOMER the focus of your brand storytelling. And to do that, you need to know what matters to them. What are their values, beliefs, desires, motivations, and experiences? In essence, what do your target customers relate to? What do they care about the most? What are their pain points, and how do you plan on addressing them?

The answers to these questions will create the right foundation for brand storytelling that increases customer engagement.

Humanize Your Story

What is the point of a story that people can’t relate to? Now that you know what matters to your customers, the next point is to humanize your brand story. By this, we mean that you should give your stories some personality that your customers can relate to.

Let your brand stories have a face. Let your customers feel that they could easily be the characters that the brand stories are about. At the same time, try to make the stories fun and engaging enough to create an emotional connection with your customers.

Another way to humanize your brand storytelling is to encourage your customers to offer user-generated content. Get them to tell their own stories and the impact of using your products and services.

Be Honest and Genuine

Much as you are looking to create relatable content, ensure that your brand stories are genuine stories about your identity, what you offer, and how you intend to go about it. You can’t afford to offer fake brand stories. At a point, the stories become inconsistent, and you might lose your customers’ trust. Always be honest and genuine about your brand stories.

Craft a Great Origin Story

An origin story sheds light on who you are, how your business started, the milestones covered in the course of the journey, why you are in business, the target audience you’re trying to help, how you intend to go about it, and the next destination in your journey.

A great origin story should answer let prospective clients understand why you are in business, how you are different from other businesses in your industry and why they should patronize you. It should relate to your business values, mission, and vision.

Incorporate Great Visuals

Great visuals add a lot of value to your brand storytelling because people process and remember visuals much better than they do text. So while taking the time and effort to create a brand story, remember to incorporate some great visuals to make your brand storytelling a lot more robust and catchy enough. A good idea of visuals to use in your brand stories in lifestyle imagery. This kind of visuals uses your team, customers, and loyal fans to showcase your products and services. It is a great way to emotionally connect with your audience.

Keep Your Stories Simple and Short

People on the internet have a short attention span, so for your brand stories to be effective, keep them short, simple, and straight to the point always. You are not trying to win a Nobel Prize in literature so do away with plot twists and the other elements of the best novels. Focus on giving your readers short snippets of everything about you without losing the charm of a great brand story.

Promote Your Brand Stories Online

The best way to get your brand storytelling out there is to promote it online. You want to try several online platforms like social media, websites, emails, online forums, and marketing channels too.

Conclusion

Your business will be a lot better with a brand story that captures the essence of your business and what you have to offer. It puts you out there as a brand that people should do business with because you understand their needs and know the best way to meet those needs. When well-executed, a brand story generates enough emotional appeal and credibility in your target audience to increase sales and improve customer engagement.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


PRODUCT-PHOTOGRAPHY.jpg?strip=all&lossy=1&ssl=1

Do you know that website visitors, customers, and shoppers are more fascinated with a store that contains high-quality imagery and beautiful product photography? It is often said that the perceived value of a product is most times judged based on how it is shown. The same rule goes for a brand. The credibility of your business and the apparent value of your products are often judged by the quality of your imagery and product photography.

Furthermore, displaying your products using high-quality images can be the charming difference between no sales at all and a high rate of conversion. This, therefore, means that having high-quality pictures of a product can go a long way in raking in profits for a product, company or brand.  Having high-quality website images and stunning product photography is enough to convince your customers to click the “order button”. In this post we will be taking a look at the benefits of product photography.

What is Product Photography?

Product photography offer sellers the opportunity to showcases their products using images. The product photos will help make the products attractive so that they entice potential buyers to purchase specific products. Product images not only tell the buyer of the quality of your product but also show transparency and trust.

Product photography has become a major part of advertising for brands including catalogues, brochures, magazine ads, billboards, online ads and company websites when selling products direct to consumer. A good product image will engage buyers and convert that engagement to profit.

Benefits of Product Photography

The quality of a product photo reflects your brand image, creating the infamous first impression.  The quality visuals will enhance every buyer touchpoint.

They Build Your Brand:

If your goal is to form long-term relationships with your customers, then quality photos are one of the most important tools to achieve that. Putting up product photos shows professionalism, value, quality, diversity and innovation.

Promotes Silent Communication Between You And Consumers:

A quality photo tells consumers what you are offering is trusted. It tells a lot about what you are offering. Use photos to show important information about your products.

Sets The Right Expectations For Potential Buyers:

In addition, product photography tells potential buyers the size, length and quality of the product. Do not add unnecessary filters as it will only tarnish your brand in the long run.

Keeps You ahead of Competitions

It keeps you ahead of the competition, especially when you are not the manufacturer or sole distributor of a product. When you have quality visuals, you show consumers that your products are more detailed and better than those sold by your competitors.

Types of Product Photography

The different types of product photography include:

Simple Studio Product Shots

This is just showing the product clearly to tell the shopper what the product is made of and what it looks like.

Product Grouping

This is a way to include the multiple variations of a product by putting them together in a photo. It could be different shades of lipstick or different colours of hats.

In-Context/Lifestyle Action Photos

This shows your product being used in its intended environment, in a manner they were designed for or alongside complementing products. Lifestyle action photos tell a story and give a lot more creative freedom. For example, you want to advertise running shoes. You can take a photo of a track athlete outdoors, taking a morning jog.

Photography Guidelines

During the shoot, make sure you document as much as possible. Things like the distance between the camera and product, angles, and lighting setup will help you build consistency over time. Consistency is vital when building and maintaining a brand. However, ensure that you take not of the following:

  • Colour Palette
  • Saturation
  • Focal Length
  • Shadows
  • Composition
  • Location and Context

Are You On A Budget? Don’t Worry, We Got You Covered!

Now the problem is that not every store owner can afford a professional photography studio session, especially for businesses that are just starting up. So here are some DIY product photography tips that will help you take compelling product photos without blowing your budget.

What You Need:

A Camera:  You can get a reasonably priced professional camera (DSLR) to take photos. A phone with a good camera can also do the trick but you need to make sure the lighting, exposure and styling need to be good. Photo editing in post-processing would make the product photos come out much better.

A Tripod: This will allow you to set up the camera in a position to get the best angle for the photo.

A White Background: A pure white background tends to give life to the photo and makes the product the centre of attraction.

White Bounce Cards Made Of Foam Board: Foam board brighten up the photo and removes shadows from the background.

A Shooting Table: A small table to place the product.

Tape: To secure the board but clamps can also work in this scenario.

The Right Room: A room where you can get as much natural lighting as possible. This could be traded for a light tent.

Lights:  You can opt for natural light provided by the outdoors or a well-lit room or you can use artificial lighting that can be gotten from candles, bulbs or a fireplace.

Also, remember that the editing process is also required to make the photos stand out. Just try not to overdo it so as not to be seen as selling below low-quality products. You can check out Pixar, Canva, Snapseed and Motor.

Do you need experts to help with your product photography? At Fulfillman, we specialize in providing excellent Product Photography. We are experts in Hero Shots, Ghost Mannequin Photography, and Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention.

Contact us today at Fulfillman to know more about our services. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.