product photography

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Research shows that if an online business site loads slower than expected, visitors are less likely to make a purchase. The sole culprits of a slow website are large, under-optimized images. While the image quality is important for creating great product photography, image optimization is key to reducing site load times, enhancing your brand, attracting shoppers, and building a successful business. Continue reading to know some vital product image optimization tips for your online business.

Use Concise and Direct Product Image Names

It’s easy to keep the default file names your camera assigns when uploading product image. However, when it comes to image optimization, use relevant keywords to help your webpage rank on search engines. Creating descriptive, keyword-rich file names is important for image optimization.

Optimize Your Alt Attributes

Alt attributes are the text alternative to images when a browser can’t render them properly. They’re used for web accessibility. Even when the image is rendered, if you hover over it, you’ll see the alt attribute text. The alt attribute adds SEO value to your website. Adding appropriate alt attributes that include relevant keywords to the product image on your website will help you rank better in the search engines.

Choose Your Product Image Dimensions And Angles Wisely

Show multiple angles of your product. However, be careful when dealing with large images. Don’t place the largest image on your webpage. You can easily shrink the dimensions via the source code. This will increase your page load time. Instead, use a smaller image on that page and offer visitors the option to view a larger one in a pop-up or on a separate page.

Resize Your Product Images

50% of consumers won’t wait three seconds for a dropshipping site to load. When a customer arrives on your site, it takes a while to load everything, depending on how large your files are. The larger your file sizes are, the longer it takes your webpage to load. If you can decrease the size of the product image files on your webpage and increase page load speed, fewer people who visit your site will click away.

Choose The Right Image Format

There’re three common file types used to post images to the web: JPEG, GIF, and PNG. Mostly, JPEGs are the best image format. They provide the best image quality for the smallest file size. Never use GIFs for large product image. The file size will be too large and there is no good way to reduce it. Use GIFs for thumbnails and decorative images only.

Optimize Your Thumbnails

Many websites will use thumbnail images, especially on category pages. They quickly showcase products. Thumbnails are great, but if you aren’t careful, they’ll increase your page load speeds. Thumbnails are usually presented at vital points during the shopping process. If they’re preventing your category pages from loading quickly, you could lose a potential customer. So, ensure to make your thumbnail file sizes as small as possible.

Ensure Images Are Mobile-Friendly

If you’ve used the correct file type and compressed your images, they should be pretty mobile-friendly. However, sometimes things don’t always display the way we expect. More than half of all internet traffic comes from a mobile device, so you want to ensure product image don’t mess up the mobile experience. For that reason, I recommend viewing your site from several different mobile devices like tablets, iPhones, and Android devices to ensure images look their best.

Use Image Sitemaps

If your site uses Javascript galleries, and image pop-ups to improve the overall shopping experience. Image sitemaps will get your images noticed by Google, which may help your website rank higher on SERPs. Additionally, you can use sitemaps to give Google more information about the images on your site, which can help Google find more of your images.

Beware Of Decorative Images

Anything non-product related can probably be considered a decorative product image. Although they add a lot of aesthetic appeal to a webpage, they can result in large combined file sizes and slow load times. Therefore, make these images PNG-8 or GIFs. You can create beautiful images that are only a few hundred bytes in size.

Test Your Images

Test the number of product images you have per page. Test what angles your customers prefer. And test how many product listings you should have on category pages. All these will help you to optimize your product image well and figure out what brings more customers.

Endnote

There you go with some product image optimization tips for your online business. While product image optimization might feel like another step in a never-ending quest to improve SEO, it can have a huge impact on your business. The ultimate goal of optimizing your images is to increase your bottom line. Before uploading any image on your website, keep these tips at the back of your mind and you’ll see your business get noticed by potential customers.

Do You Need Experts To Help With Your Product Photography?

At Fulfillman, we specialize in providing excellent Product Photography. We are experts in Hero Shots, Ghost Mannequin Photography, and Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. We guarantee you get quality and excellent services that gives 100% client satisfaction.

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Great product photography is very important, especially in the world of dropshipping. It increases the perceived value of your products and makes your business appear more trustworthy. Fortunately, you don’t need a multi-thousand-dollar DSLR camera or an expensive product photographer to reap these benefits. That’s why a list of tools has been compiled here to help you achieve the best of the best in terms of creating amazing product images. Continue reading to know the tools needed in product photography to take your dropshipping images to the next level.

Adobe Lightroom and Photoshop

Firstly, let’s talk about photo editing. Editing your images is hands down the fastest way to improve your product images. With a few adjustments to the color and exposure of your product’s image, you can completely transform the look. There is a lot of photo editing software on the market, but the common industry standard is Adobe Lightroom & Photoshop. If you’re serious about taking your dropshipping images to the next level, these editing programs are the perfect tools to hit the ground running.

A Professional Camera Bag

You may be wondering why having a capable camera bag makes a difference to improve your photography, but it makes a huge impact. If your bag is uncomfortable to carry or makes it difficult to access your gear, it can ruin a shoot. The more comfortable you feel carrying the gear the better you’ll be able to perform. A lot of new dropshippers will cheap out on their camera bag at first. The result is a messy organization system, poor build quality, lack of comfort, and support for your back. Invest in a good camera bag to avoid the aches and pains you’ll feel after a long day of shooting. It may sound funny but you’ll thank yourself for it.

A Tripod for Product Photography

In the most fundamental sense, a tripod is used to stabilize a camera. Some photographers think that tripods aren’t that useful for their style of work. The truth is, a tripod has a wide range of uses for product photography. That’s what makes it one of the best tools for dropshippers to own. Tripods aren’t so expensive and they’ll last you for many years to come. You’ll be shocked at how many ways you can use a tripod to step up your product photos. They offer a lot more benefits besides just holding your camera still.

Light Stands

Similar to the tripod for your camera, light stands to act as extra sets of hands to hold light sources steady. This gives you complete control over the lighting in a studio setting, as well as some input on lighting if you’re shooting outdoors. There is a wide range of options for light stands. You’ll find a variety of heights, weights, sizes, durability, and mounting options. Consider accessories for your light stands as well, like a carrying case or strap, sandbags and weights, wheelsets, and mounting bases.

Remote Trigger

Using a remote trigger in your product’s photography will minimize camera shake and motion blur in photos. This is important for white background shots that need to be super crisp and clear, down to the last pixel. This tool is an option for photographers of all skill levels.

SSD External Hard Drive

Solid-state drives (SSD) are the most reliable and fastest types of external hard drives for dropshippers involved in product photography. This type of drive does not have moving parts like spinning disks commonly found in regular external hard drives. With no moving parts, they are more robust and don’t damage as easily. This makes SSD drives the perfect tool to take with you on the road. You don’t have to worry about it getting bumped around too much and corrupting the saved files inside. If you want to have peace of mind that your data is safe always, an SSD drive is the way to go. It’s another one of the best tools to own for your product photography.

Lens Cleaning Kit

No matter what you do, your lens will get dirty. It’s not a big deal to get dust or smudges on your lens, but it’s important to clean it. Ultimately, anything that gets on the lens can show up in your product photography. Whether it appears as a blurry spot or a speck in your image, it’ll be noticeable. Therefore, it’s important to keep some lens cleaning supplies.

Computer or Laptop

Furthermore, in product photography, a computer or laptop is necessary for file management; this includes storing, viewing, culling, editing, and distributing your product images. Because high-quality product images contain so much data, they often result in large file sizes. Ensure you get the one with a lot of memory storage or plan to invest in an external hard drive as stated before. Cloud storage options, both paid and free, are likewise available. It’s a good idea to keep files backed up in a sec

Final Thoughts

There you go with the tools to take your dropshipping images to the next level. They say a picture is worth a thousand words. When it comes to dropshipping, the images you use on your website are worth more than just words. Good product photography will make you stand out on search engines and from your competitors. Ultimately as a dropshipper, use these tools to improve your dropshipping product images for the overall success of your business.

Contact Us for Professional Product Photography!

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. In addition, we offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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A picture is worth a thousand words. Several customers often base their purchase decisions on your product image. Over a fifth of returns are due to complaints that the product was different from the picture. Customers reasonably expect that they get what they see.

You might think that your job as a product photography expert is as easy as pointing your camera at the item and sending the images, but the reality is a little different. When taking product photography of your goods, you’ll make several mistakes.

However, knowing how to avoid them or how to fix them when you encounter them is the smartest thing you could do for yourself. Continue reading to discover 7 of the most common mistakes that affect product photography and how to fix them.

Ignoring both Natural and Artificial Lighting for Product Photography

Lighting is very essential in photography. You can’t have a picture without it. While many photographers are good at factoring in natural lighting, they sometimes forget that artificial lighting can dramatically impact how images look.

Before taking photos of the product, think of the conditions you want to shoot in. Is the item going to be used inside or outside? After answering these questions, you can consider additional lighting props you might need. Ring lights are popular among photographers. You can also use neon lights.

Having Blurry Images in Product Photography

Nothing screams amateur like a blurry image. This is caused by either the camera’s moving or it’s out of focus. This something you simply can’t fix in a post. Many professional product photographers use a tripod because even the slightest movement can blur the image. This prevents any movement.

Another cause for blurring is if the lens is out of focus, and that’s something that can be fixed. Just devote a little time and effort to ensure your adjustments are spot on. So, make sure you pick what parts you wish to highlight.

Focusing On Composition and Ignoring Colors

With lighting as an exception, the composition is the most vital aspect that makes a good photo. Think of how to make a product look interesting, factoring in theory like the rule of thirds. However, many photographers disregard the importance of colors.

Before you photograph the product, study the colors you’ll shoot and think of how they can harmoniously work together. Adobe Color is a helpful tool for showing which shades do and do not cooperate

Overcrowding The Photos

Overcrowding photos is a problem that many product photographers often do. Adding too many things into your picture takes the viewer’s eyes away from what they’re supposed to look for and dilutes the message you intended to communicate.

When you take photos of products, you should ask what you don’t want in the image before determining what to do. Ideally, you should have one focal point, two at most. Keeping your images simple will allow you to share the message you’re trying to convey much easier and faster.

Ignoring the Product’s Most Impressive Features

Getting acquainted with the main subject will make your job easier when jumping into any photography genre. Before capturing, take time to learn more about the item and its most remarkable features.

Think about what makes the product stand out from its competitors. Does it have cool buttons? Or probably it’s made out of unique material. Capture a range of shots and highlight what makes the product interesting. That way, your pictures will stand out, and you’ll have an easier time marketing your images.

Not Considering Where The Photos Will Be Used

These days, many companies need to have an online presence across multiple platforms. In addition to their websites, business owners market themselves through display ads and a wide range of social media channels. Each marketing channel you use will require different image styles and dimensions.

Before shooting the product, ask your client where they want to use the images. At least, deliver images that will suit those channels. If you want to go beyond that, shoot some extras that they can use on all channels in the future.

Your Products Aren’t Photo Ready

You must have seen how much goes into a single product shoot. Therefore, it isn’t surprising how some details can be simply overlooked. One of the most common mistakes you’ll find in product photography is neglecting the product itself.

Take time to wipe down dust or fingerprints. Double-check if the product or its packaging has any damage like dents or scratches. Capturing even the slightest imperfection will put your product in a bad light and turn off any potential buyers.

Endnote

Humans are visual creatures. When they shop, their eyes lead their purchase decisions, so first impressions count. The images on your website should be an accurate and attractive representation of your products. However, along the line, you could make some mistakes as regards product photography.

Luckily for you, this article has done justice to let you know ways to fix them. By focusing on these photography fundamentals, you’ll be positioning your store in the best light and providing the best online shopping experience possible.

Contact Us for Your Quality Product Photography!

In addition, we offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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When it comes to selling your products on your dropshipping store, the way your products look matters far more than you think. 75% of online shoppers rely on product photos before deciding on a potential purchase. This is why product photography is important for the success of your dropshipping business.

Do you know that people form their first impression within a mere 50 milliseconds? That’s quite a little time to grab the attention of your potential customers. This means you have to make every second or every millisecond count. You can only do this with amazing photos of your products.

In dropshipping business, great product photographs have the power of converting visitors to buyers. This will ultimately boost your conversions. Continue reading to discover some amazing product photography ideas to help you increase sales in your dropshipping business.

Take a Product Detail or Texture Shot

According to Forbes, 88% of shoppers characterize detailed product content as being extremely important to their purchasing decisions. Brands do this because it works. It gives a truthful look at what customers can expect in your packaging before purchasing. Around 23% of product returns are a result of inaccurate depictions of the product. When doing texture or detailed product shots, let them be realistic and eye-catching. It’s about showing the features of the product and displaying them as pleasing as possible.

Create A Scene

EMarketer found that 83% of online buyers consider photos the most influential factor in making any purchase. When you create a scene, you allow customers to see your products in action. Instead of wondering what it’s like to own an item or product, you share the experience with them. This idea applies to the saying: “Don’t sell the mattress, sell a good night’s sleep.” The environment of your product photo can help customers to imagine themselves using it, which is also going to help you sell more.

Manipulate Your Photos

Photo manipulation is a technique you’ll need more than just a camera to pull off. To manipulate your photos, you’ll need to make use of editing software like Photoshop or Adobe Illustrator. However, this software isn’t as simple as ‘Download and Go’, so you may need to look for some online tutorials on YouTube. Better yet, you could hire a photo editor to help you. Photo manipulation is super useful if you want to get your product’s core offering across cleverly and memorably. That way, you’ll increase your sales.

Show All Product Variations

When customers buy online, they want to look at as many photos as possible. The confidence that your customers develop through this will convince them, that they’re going to be happy with their purchase. As such, it helps, to show all product variations from different angles in your product photos. Never rely on your customers to simply imagine what your product looks like. If your competitors are not using this idea, then this will help you get ahead and sell more.

Show People

Customers love to see other people in advertisements and product photos. Research by Toluna says that more than half of people connect more with media that features real people. An even higher percentage, 62.3%, agreed that a brand featuring ordinary, real people will more likely understand its customers. When you feature people in your product photographs, it speaks to your ideal customers. They can recognize themselves in the photograph, and imagine themselves using or wearing your product.

Use Props

Adding props to your product photos will help to add creativity to the final look. These props could be flowers, objects, trees, or fabric. These props will enhance the visual experience and ensure that your work stands out no matter where they’re placed. And that will increase your sales.

Show Your Personality

Taking photos of your products is not only an opportunity to showcase to your customers, but it’s also a chance to get your personality across. When customers identify you with the personality of your brand, it strengthens your relationship and can encourage a sense of loyalty in them. And because of the trust they’ve built in you, you’ll be on your way to making more sales year in, year out.

Take Shots Of Your Product In Use

Another great product photography idea you can use is to take shots of your products in use. This could be content created by a model or social media influencers. This idea is especially great for products that your customers will need to use actively.

Bonus Tip: If you want to take great product photos, then you should invest in a decent photography setup. This includes finding the right good camera, a tripod, and some artificial lighting if you want to be professional.

Conclusion

In the dropshipping world, the product photography is one of, if not the only way that you can use it to visually grab the attention of your potential customers. Now, even smartphone cameras can take amazing photos. If you want to increase your sales, you have to stand out. Think outside of the box. Adopt the 8 product photography ideas that have been discussed above. Then you’ll be one of the lucky ones who make great sales in dropshipping.

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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According to studies by Justuno, 93% of shoppers consider visual appearance the major factor in their purchasing decisions. If you’re running an ecommerce or dropshipping business, you already know how amazing your products are, but until a shopper has your product in hand, all they have to rely on are the images on your website. Having amazing product photography and quality images can influence the buying decisions of online shoppers. Therefore, you must build an online store that catches their attention and keeps them intrigued. The best way to do this is through amazing product photographs, which is the key to sales. Continue reading to discover some of the amazing product photography tips to instantly improve your images.

Set Up Your Background

Choosing the right background not only keeps the focus on the product you are snapping; it also helps to simplify the editing process, when it’s time for post-production. Try to use a light or white background, it makes it easy to remove unwanted objects and retouch images.

Set Up Your Product

The time to bring your product to light comes to play after choosing the right background. Although, this sounds simple and easy, setting up your product might take a few tries to get the angles, lighting, and position correctly.

Frame Your products

Shooting a product all by itself makes it boring. Ensure you place your products in a frame that helps convey the story. It could be people, flowers, trees, nature, or other different objects. This will create an atmosphere that makes your photos much more interesting.

Use and Adjust Your Light Source

One of the most essential elements in capturing an amazing product photograph is having perfect lighting. Without lighting, neither the product nor the background will appear the way it looks to you in person. A light source shows as many details as possible by getting rid of all the shadows in the image. It also creates some nice reflections to help potential customers see the details in your products.

Set Your Camera Aperture Low

When it comes to showing off products, a lower aperture (a high f/stop) has a lot of benefits. It helps to capture all the details of your product in your shots, and that’s the whole purpose of product photography.

Use a Tripod

To prevent your images from getting blurred due to shaky hands while shooting, use a tripod. Tripods are stands that stabilize your camera. This will make a huge difference in the clarity and quality of your product photographs. Luckily, you can get it for as low as $20 on Amazon, and it will last you for many years.

Take Multiple Shots From Different Angles

It’s time to set your product photography in action. Taking multiple shots from a variety of angles, distances, and positions will show your customers what your product looks like. Additionally, it will give you options when it’s time to edit the images. The beauty of product photography is that you have the chance to take multiple shots and strategically choose the best one.

Edit Your Images

Editing is a skill that can make a significant impact on the quality of your product photos. Once you notice you’ve taken enough photographs, upload them to a computer to see how they turned out, because the small screen on your camera probably might not give an accurate view. You will find it helpful to use software programs like Adobe Lightroom or Photoshop to organize your photos and edit them.

Retouch Your Images

Now is the time for post-production. Retouching your images is a crucial step that will elevate the quality of your product photos from average to being the best they can be. It’s more or less like completing the editing process, and eventually, giving your image that amazing and perfect look.

Optimize Your Photos

Sadly, the larger the image on your website, the slower the page load speed. Time is money. No shopper is willing to wait for an online store that isn’t loading fast. So, you must optimize your images to get the best quality possible, more so keep an eye on the page load speed. Finally, ensure you name your product photographs correctly and keywords that will help improve your search ranking.

Endnote

Alright, there you have it; a handful of tips to revamp your product photography and start enjoying the rewards. You don’t need to implement all these improvements at once. Creating consistent, high-quality product photographs takes time. Once you achieve the results you desire, you’ll be able to wield your product photography, not only to take beautiful photos but more importantly, create a visually appealing brand and successful ecommerce business.

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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The upward surge in the relevance of e-commerce is only a testament to what digitalization has done in the modern era. Gone are the days when people leave their homes to go and look for suitable goods to purchase. In contrast, people have embraced e-commerce because you can make orders online and have them delivered to your doorstep. Therefore, for entrepreneurs to market their online business, they need good visuals and aesthetics to tune things up. This is where Product Photography is vital. Product Photography is a photography process that helps you to show off your products to potential customers online. Let’s look at 7 top trends that will revolutionize Product Photography in 2022.

360-Degree Spin Imagery

360-degree spin imagery also known as spin photography is one of the most stylish, elegant, and enhanced ways through which you can show off your products. Spin imagery allows your customers to see your product from all angles, in a manner that will thrill them enough to buy from you. Therefore, if you wish to progress that your online business 9in 2022, you should get your products shot with 360-degree spin imagery. Certain customers judge more on what they see before they can even begin to check the quality of the product.

Natural Lighting

Natural lighting is one of the best ways through which you can uplift your products using Product Photography. In 2022, almost every product you see online has been given the right amount of warmth and authenticity through soft light and shadow shots. Shoppers and customers relate more with a product if they view it as if it’s being in use in homes, offices, and other places where its utility is needed. This will ultimately push them to buy the said product due to the description that natural lighting has given it.

Minimal Editing

Making purchase decisions is mostly a thing of trust between the customer and the e-commerce trader. Therefore, it will be very disheartening for your client to learn that there is a huge disparity between what they see on your sales page and what they get at the end of the day. This is why you shouldn’t edit product images because it’s a distraction that can easily put off the buyer. Certain buyers can also easily identify over-edited images from a distance and that can trigger their inability to trust the product. To put it briefly, always resist the urge to overedit.

Augmented Reality Image Capture

Augmented reality is an opportunity for customers to take a view of your product in 3D. When done properly, the shot will look like it’s still-life and in a live environment when viewed through smartphones, PCs, and tablets. Products that are viewed in-store rarely give customers the kind of view that will satisfy their need for an in-home experience.

With enhanced Product Photography tools, you can get provide customers with the opportunity to view your products in a virtual reality environment that will be hard for them to resist buying them.

Monochromic Color Scheme

This is one of the revolutionizing trends of Product Photography in 2022 and it shows products within the monochromatic color schemes. This color scheme comes from a hue that brings different shades and tones of your product’s color other than its original color. This can be called an emphasis that is placed on a product that will give customers another style to the product, invoking their emotions to take a closer look. Ultimately, this drives their disposition towards your product driving them to always come back for more. This can be achieved using color psychology and it informs your hue choices driving the style of your product photography.

Enlist Videos as Added Tool for Product Listings

The use of images is the vital method where product photography is involved but that doesn’t mean that it’s the only equipment you can use. Videos can be used when making product listings to give customers an added view of how they can be used. Still images can do the trick but a video will clear any curiosity and prove beyond all doubt about the descriptions of any product and how it can be used. Therefore, you should consider adding videos as they’re more effective and will attract more people to patronize your online business in many ways that images cannot.

Use Geometric Images

You can always decide to style up your product by adding that much-needed Geometric shape that can put it into perspective. This kind of styling can describe what you want about your product in a nutshell and evoke the kind of emotion or view that you want from your customers. Some of these geometric images can be in squares, rectangles, triangles, and circles. The trick is to draw the eye of the customer to a focal point on the product that can raise their curiosity enough to take a closer look. You can arrange the geometric shapes in different shape varieties as you continue styling the images to look sharp and attractive.

Endnote

Product Photography is sure to be one of the vital tools for e-commerce growth especially in 2022. As an entrepreneur, you ought to take advantage of these trends and model your business to perfection. At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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Having high-quality, beautiful product photography can make your ecommerce or dropshipping business stand out in 2022. Nice visuals tell a great story about any product that you have to sell especially when it comes to e-commerce. If you can be able to take great pictures of awesome products, you can instantly captivate the attention of online shoppers. Such stunning and high-quality images can be the fascinating difference between no sales at all and a conversion.

Creating perfect images of products may seem like an easy task but there are specifics that you may need to learn before becoming a master of your art. In this post, we will discuss some product photography skills that will upgrade your ecommerce business and take your online store to the next level.

Use Appropriate Lighting

Lighting is very important because it can easily highlight your product as well as its background. A great color can appear as something else if you fail to make use of proper lighting. A white background will look off white or grey when there are no lights to enhance it. You have options of studio lighting and natural lighting to choose from. The nature and purpose of your product will enable you to make a specific decision on which lighting you can use. Whichever one you decide, make the best out of it.

Place the Product Appropriately

Placing your product at the right angle and place can be an added advantage in product photography. Sometimes, it’s not every angle that will give your product a perfect output. This is why you need to take care to place your product at an angle that has a lighting advantage as well as proper aesthetics that customers will find hard to resist. You also need to consistently place them in the same place for the desired output.

Light Distribution

Lighting is good but the uniformity of lighting is another skill you need to consider when going for the perfect shot for that product. When there is uneven lighting, the product will come out badly even with the presence of light. Light sources would have to be considered in comparison to the product size for that to happen. The source has to be wider than the product creating soft light that enhances the outlook of the product.

Background Consideration

You have to acknowledge that good background helps to bring out the product properly but at the same time, the focus should be on the product and not the background. Therefore, you should make use of white background when snapping the product. The white background reflects brightly on the product, unlike the colored background that might overpower the product. Once this happens, the product image may not come out brightly as it should. This is why the white background is recommended for the background.

Use Appropriate Camera Angle

People often ignore this part just mostly because most photographers like to improvise but it’s very important in making awesome product photography. When taking photographs of products, you have to go for unique angles that will showcase the product features to the viewing pleasure of potential customers. You can try getting the product image from various angles and then enjoy having different shots from the various angles that amplify the product size, shape, and quality.

Drop Filters

What’s more, filters have seemed to be the trend nowadays as long as photography is concerned but that is not what a product image needs. When taking product photographs in 2022, you should try as much as possible not to use filters. Many customers may reject a product when they detect that the seller has tried to trick them by painting a false image of what it looks like. This can create trust issues that you may not have the opportunity to explain your way from. Take natural shots of the products ensuring that there is enough lighting to show their beauty. This creates beautiful and professional shots.

Take Basic Photo Editing Class

Editing may seem like a little task that is used to apply finishing to a product image but it can be important in bringing out the beauty of the product you’re shooting. Little edits will cover up for some of the shortcomings of the equipment that you’re using. Editing like saturation change, removing small flaws, brightness and the rest can make all the difference. The only downside of editing is that you can add too much and that can make the output to be overwhelming. You can learn some editing skills using apps like photoshop. This can set you out from most photographers in 2022.

Get Inspired from Known Brands

It is always good when you get inspired by other brands that have made it big using their photography. Take out some time and look at their product images and learn to improve yourself through the additional features that make them stand out. Modern product photographers are those that have learned the fundamentals of modern photography and in 2022, you can only aim to be the best. Color schemes can be really hard to choose since there are so many. All you need to do is to study top brand patterns and then create a unique one that suits the product and its brand better.

Endnote

There you have it! Above are some top product photography tips and tricks for 2022. Taking your product photos shot may be a daunting task and can present different challenges. Fortunately, you can make use of these insightful tips to improve the quality of product photography images you deliver for your dropshipping or ecommerce business.

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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Undoubtedly we buy the things that attract us. Often we decide to purchase a product when we find the product visually appealing. That’s why focusing on your product image is vital if you want to generate more sales. Product images are meant to serve a purpose; they attract potential buyers and stimulate them into buying a product. The products on your ecommerce website should be able to arouse positive emotions in your visitors as happy visitors can become potential buyers. It can be tempting to go through the easiest way to take photographs of your product.

Many e-commerce store owners are usually overwhelmed with a long list of priorities, so they assume spending time on getting a perfect product photograph editing photos may be a waste of time. However, it’s advisable to get a professional photographer if you don’t have a flair for photographs. If you’re interested in taking the shots yourself, here are eight amazing tips to improve e-commerce product photography:

Use High-Quality Product Images

If you’ve ever considered purchasing a product online, but you could zoom in on the image, you all understand how frustrating it can be; it can even make you slow down on your purchasing decision. The truth is, high-quality images can influence your customer’s purchasing decisions; they would buy the product with a clearer image. So you should focus on taking quality product photos with good lighting to make the product more visually appealing.

Use a White Background

If you observe, you’ll notice that most e-commerce product photographs are taken on a white background. Even some online marketplaces such as Google Shopping require that products on their marketplace are taken on a white background. Why is this so? This is because white background creates a central focus around the product, minimizes distractions, and emanates a sense of consistency.

Additionally, it serves aesthetic purposes by giving your product a cleaner and professional look. You can use a shooting tent or curved backdrop to get rid of the shadows and remove sharp angles, which can make the product look too bright.

Don’t Neglect the Lighting

If you’re a fan of selfies, you’ll probably understand the importance of lighting when taking photographs; this also works with product photography. Lighting can enhance your product and make it attractive to website visitors; lighting can give you that product photo that can generate sales.

Most products look better when taken under a natural light setting, and it even produces better results when the light is evenly distributed around the product. You can also employ artificial lighting methods such as backdrop with reflectors and umbrellas or a DIY lightbox; try with or without flash and use the one with the best result.

Mind the Shadows

After putting in efforts to minimize the background distractions, you wouldn’t want the product’s shadow to be a distraction. It’s better to try a Mirror Effect if you want the image to look more polished. If you don’t want shadow overcast on the product image, you can use a flash diffuser. Having a softer shadow look with a polished result should be the goal.

Use a Support Platform

Depending on the product, using a support platform to display the product can make it look more “catchy.” For instance, if the product is flat, you can use a stand or a placid display ornament to support and lift it. For clothing items, jewelry, or hair extensions, you can use a mannequin to give customers an idea of what the product would look like on them.

Take Multiple Shots from Different Angles

Although products may vary in size, shape, color, and form, generally, it’s vital to take multiple shots from different angles. For instance, if it’s a TV you sell, customers would want to see how flat it is and the several ports on the TV. You can experiment with the different to see which angle would capture your customers’ attention the most. It’s okay to mix things up and track the results to know which product image performs produces better results. Track your customer engagement levels would help you determine the best photo to use as your “featured image.”

Use a Comprehensive Product Description

Having gone through the hassle of taking multiple product photos, you’ll need to provide information about the product. Even though pictures may give customers an idea of what they want, it won’t just hurt to add descriptions of the product. If you’re not particular about what to write, you can check the descriptions of similar products on online marketplaces to give you an idea. Product information can help customers decide if they want to buy or not.

Be Consistent

Even though it’s okay to try a few different photo formats, consistency is vital. Having a central product photo style that links the products together looks better than the images looking like you randomly picked them from the internet. Avoid excess pixelated images, loud backgrounds, and too many different shapes. Products images should stimulate positive impressions rather than critical thoughts when they come across the product.

Endnote

There you have it! Above are some amazing tips to improve e-commerce product photography. Online customers are not able to feel or experience the products themselves. It’s the product’s appearance that attracts them they would want to buy. So you should prioritize product images and create photos that can attract sales.

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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Great product images have the power to influence your website visitors to click the right buttons to order your products. On the flip side, your conversion rate will stay low if your product images are not on point. We don’t want that for you. That’s why we offer you the following product photography tips to increase your conversion rate and help show potential customers what your brand is all about.

Know Your Audience

Humans are easily affected by visuals because we tend to process what we see faster than we hear. Interestingly the way we process these visuals differ from person to person. You’d need to factor that into your product photography. Who are the products for, and what kinds of visuals influence them the most? Is the product a male-oriented one? Is it targeted at millennials, Gen X or Gen Z? Knowing your audience’s likes or dislikes will help you get the right product images that click with them.

Try to Capture the Right Context

Here’s an illustration to put things in perspective. If you are selling health and fitness products, you’d be better off with a product image that includes a fit model than you would with just the products themselves. It might cost an extra dollar to get a model to be part of the photo, but people will imagine themselves looking as fit as the model if they use the product. Naturally, they will want to get the product as soon as they can.

The Right Background is Key

It would be best to have the right environment to make that product image good enough to arrest some attention. Try taking your product photos against backgrounds that are as natural as they are captivating. You might want to try the popular white background that allows for contrast and clarity. You might also choose to experiment with a background that serves to reinforce the context of the product.

Provide Different Viewing Angles.

Nothing promotes your product better than showing the different angles to it. So when taking your product photos, aim for shots that show every aspect of the product. That way, the customer can ascertain the size of the product. Providing different angles also lets your site visitors envision what using the product will feel like since they already have a complete view of its size, branding and other key details. One great way to do that is to take close-up shots at a short distance so that the finer details of the products are revealed.

Pay Attention to the Lighting

The lighting of the photo is just as important as the product you are taking photos of. While there are lots of studio lights that you might, nothing quite beats natural light. Aim to use it as much as you can when taking product photos. If possible, you should aim for the brightest part of the day and the location that offers the best natural light.

Capture All The Options You Stock

You want your site visitors to get an idea of all the products that you stock. That is why you want to take as many product photos as possible. Capture all the options of the product that you have to offer. For example, if you have a product that comes in different colors, you should try to capture all of those colors so that your visitors can choose which suits them the most.

Factor In The SEO Angle.

Search Engine Optimization ensures that your website ranks high on internet searches. A well-rounded SEO practice will increase your conversion rates.SEO requires metadata and captions for the photos of the products you put on your site. You’d need to include top-notch metadata that improves your SEO practices.

Use Social Media

We live in a digital age, and one of the biggest tools there is social media. Social media, among other things, is a photo-oriented platform that allows you to get traction for your website using different channels. You can do this by allowing your product photo to be shared. It is one of the best ways to get your products out there and ultimately increase conversion rates.

Get Professionals

You could go the DIY route with your product photos, but it is highly unlikely that your work can beat a seasoned product photographer. So it might be a great idea to let professionals handle your product photography. That way, you are assured of product images guaranteed to sell your products in the best light.

Endnote

Believe it or not, your product photos are linked to your conversion rates. If people are not impressed by what they see, they are less likely to want to order. Use the tips we just described to create product photos that make site visitors want to order your products.

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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Product imagery is a crucial part of both online and offline advertising. It involves the visual techniques that business owners use to showcase products on their store. Using high-quality product photography helps showcase your products in an attractive way that draws attention and entices potential buyers to purchase the products.

Few years ago, product photography was seen as a task that involved paying top dollar for professional photographers who had all the high tech equipment. Nowadays, things have changed drastically. The competition for the market visibility and attention of potential customers has never been tougher in human history than it is today.

Displaying your products using high-quality images can be the charming difference between no sales at all and a high rate of conversion. In this article we are going to delve deep into some essential tips to take high-quality product photos.

Choose a Great Location

Location is unarguably the most crucial rule in photography of any kind. You must find a location that well lit up, clean and appropriate backdrop for the image that you want to create. This does not mean that you have seek out a professional studio (especially when you don’t have the budget for it).

If you are lucky to have some stunning outdoor landscapes in your surroundings such as Mountains, Flowers or a beach, they can also come in handy as perfect locations for your product photography. Just look at the spaces you have around you and make the best of them.

Select the Perfect Background

To create eye catching images of your products, you should select a well-lit and with good back drop. As a rule of thumb you should use a white or light backdrop, as they are very easy to remove when editing and putting final touches on your images. If you must use colored backdrops, ensure that the colors are well coordinated with the products in order to create a well-organized image. You can invest in a few elegant wallpapers if you can afford it.

Lighting

Excellent lighting remains a crucial factor in taking excellent pictures of your products. Lighting can literally make or break the visual story that you are trying to create. Lighting equipment can be quite expensive. However you can improvise with a few house hold items such as cardboards, curtains, candles and the good old Natural Lighting.

Furthermore, you can draw your curtains to simulate a darker or silhouette type of backdrop. Hunting torch lights at a close distance can also provide a good flash-effect. Also, never forget to clean your camera lenses. A bit of dirt on your lens can make significant on the lighting of your images.

Focus

Focus is another really crucial and easy method to grab the user’s attention towards your product rather than items in the background. It is really easy to execute this on a camera. Most cameras have this feature built-in. Usually, you just need to know the right button to tap. You can have a look at your device’s manual for simple tips on how get this done.

Don’t Move the Camera

This is a really basic rule. You really don’t want your pictures looking blurry and unclear. It is the number one mistake that photography beginners make. However, if you have shaky hands you can simply get a tripod. If you’re using a smartphone, you should consider getting a selfie stick. You can also check out marketplaces like Amazon and eBay to source for affordable camera holders. The importance of a steady camera cannot be stressed enough.

Adjust Your Camera Modes

This seems quite straight forward but some people still can’t get around it. Most smartphones have different camera modes and settings built in. Each of them are designed to take pictures in different conditions. You should take time out to experiment and test them all.

For example you can turn off your flash, turn on the HDR (High Dynamic Range) option. There is also the options to choose between the Portrait or Landscape modes all of which can really make a difference in your images.

Edit Your Pictures Properly

Picture editing is no longer as complicated as it used to be years ago. Almost all smartphones and cameras contain built-in editing functions that are ready to use. You can take it a step further by downloading some photo editing apps such as Vivo, Flickr or SnapSeed. They are all available on your IOS Appstore and Android Playstore.

When you edit your pictures you should look out for key features such as Cropping, Color tones, and Picture resolution. You should optimize all of these towards the platform that you wish to post them on. For example, Pictures you want to advertise on your website should be optimized to a larger resolution for PC display, while those you want to have on Instagram, Facebook and Twitter should have relatively smaller resolutions to enable users view them easily without having to zoom or scroll. Take time out to find out the recommended picture resolution for each of these platforms.

More is More

The phrase “less is more,” is usually thrown around a lot, but when it comes to product photography it doesn’t exactly apply. The more amazing pictures of your products that shoppers can see, the more closely you are able to draw them towards making that final buying decision.

Another reason you should take as many pictures possible is that each extra shot you take increases your chances of arriving that that one perfect shot that every photo-artist so desires. The hack to this is to ensure that you delete all unused pictures so you can create space for more shots another day.

Conclusion

There you have it! Above are some essential tips to take high-quality product photos. Having high-quality website images and stunning product photography is enough to convince your customers to click the “order button”. Whatever you do, ensure to find creative ways to find a balance between making your pictures eye-catching and getting them to look professional.

Do you need experts to help with your product photography? At Fulfillman, we specialize in providing excellent Product Photography. We are experts in Hero Shots, Ghost Mannequin Photography, and Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. We guarantee you get quality and excellent services that gives 100% client satisfaction.

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