product photography

According to statistics, 93% of customers say that visual appearance is the key factor in purchasing. Also, 90% of respondents said that the quality of images influenced their purchase. Amidst the intricacies of setting up a successful dropshipping venture, one element often overlooked is the potential of emotional product photography. The visual representation of your products plays a pivotal role in captivating your audience and driving conversions, making the mastery of evocative imagery a potent tool in your arsenal. Continue reading to discover 8 indispensable tips that can help you harness the power of emotional product photography to elevate your dropshipping sales.

Understand the Emotional Connection

Human beings are inherently emotional creatures, and this extends to their consumer behaviors. While logic certainly plays a role in decision-making, emotions often take the forefront. To leverage this phenomenon, focus on creating product images that evoke emotions such as joy, nostalgia, trust, or excitement. By understanding your target audience’s aspirations and desires, you can tailor your visuals to resonate deeply and create a genuine emotional connection.

Craft Compelling Narratives

Behind every product lies a unique story waiting to be told. Whether it’s the journey from concept to creation, the problems it solves, or the experiences it offers, storytelling adds depth to your products. Weave narratives that resonate with your audience and seamlessly integrate these stories into your product photography. This not only enhances the emotional appeal but also humanizes your brand.

Prioritize Visual Quality

75% of online shoppers rely on a product photo to make a decision. This is an overwhelming amount of customers who rely on product photos. Without product photos, imagine the three-quarters of customers you are losing out on. The quality of your product images is non-negotiable. Blurry, pixelated, or poorly-lit images can diminish your brand’s credibility and discourage potential customers. Invest in professional photography equipment or consider collaborating with skilled photographers who can capture the essence of your products in clear, visually captivating images. This attention to quality reflects positively on your brand’s professionalism.

Showcase Intricate Details and Convey Your Product Benefits

Transparency and authenticity build trust with your customers. Utilize close-up shots to capture the intricate details of your products, such as craftsmanship, texture, and unique features. These detailed images not only elevate the perceived value of your products but also establish a sense of authenticity, fostering a deeper emotional connection with your audience. You should also communicate the benefits and solutions your products offer. Showcase how your products can solve problems, make life easier, or enhance experiences. This combination of emotional appeal and practical utility can resonate deeply with customers, compelling them to make a purchase.

Contextualize with Lifestyle Imagery

Move beyond the confines of plain backgrounds by placing your products in real-life settings. Showcase how your offerings seamlessly fit into the lives of your customers. Whether it’s a cozy blanket draped over a reading nook or jewelry enhancing an elegant outfit, relatable scenarios help forge emotional bonds and allow customers to envision the products in their own lives.

Harness Color Psychology

Colors wield a powerful influence on human emotions and perceptions. Dive into color psychology that aligns with your brand and products. Thoughtfully integrate these colors into your product photography to evoke specific feelings. For instance, use calming blues or vibrant reds strategically to enhance the emotional appeal of your images.

Leverage User-Generated Content (UGC)

Authenticity and social proof resonate deeply with customers. Encourage satisfied buyers to share images of themselves using your products. User-generated content not only builds trust but also showcases real-world usage and creates a sense of community. This communal aspect fosters deeper emotional connections with your brand.

Maintain Visual Consistency and Elicit Aspirations

Visual consistency plays a crucial role in building brand recognition and trust. Ensure uniformity in terms of lighting, backgrounds, and color schemes across all your product images. This visual coherence not only establishes a strong brand identity but also contributes to a cohesive emotional experience for customers. In addition, your product photography should align with the aspirations of your target demographic. Understand what your audience desires and visually portray how your products fulfill those aspirations. This alignment cultivates emotional connections, increasing the likelihood of conversions as customers can envision your products enhancing their lives.

Final Thoughts

Good product photography is 40% more likely to be shared from your social media accounts and can increase your conversion rate by 30%. The impact of emotional product photography on dropshipping sales cannot be underestimated. With these tips, you can craft a captivating emotional journey for your customers. Not only will your conversion rate improve, but you can improve your marketing campaigns, establish your brand identity, and attract new customers. Finally, the emotional resonance of your product photography can be the key factor that converts casual visitors into devoted, emotionally invested customers.

Contact Us for Professional Product Photography!

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. In addition, we offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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75% of Online Shoppers Rely on Product Photos When Deciding on a Potential Purchase. Product photography plays a crucial role in attracting customers and driving sales. Captivating product images can make all the difference in today’s competitive online marketplace. High-quality images not only showcase your products in the best light but also evoke emotions, create a sense of trust, and establish a strong brand identity. Continue reading to explore some of the top essential techniques to help you master the art of product photography for captivating product images that leave a lasting impression on your audience.

Understand Your Audience and Product

Before diving into product photography, it’s essential to understand your target audience and the unique features of your products. Conduct thorough market research and customer analysis to identify the key selling points and the emotions you want to evoke with your product images. By having a clear vision of your customer’s preferences and your product’s essence, you can tailor your photography to meet their expectations effectively. Understanding your audience will guide you in choosing the right style, tone, and mood for your images.

Choose the Right Equipment

While you don’t necessarily need the most expensive gear, investing in quality equipment will significantly impact your product image. A high-resolution DSLR or mirrorless camera paired with a versatile lens will provide the sharpness and depth of field required for stunning product shots. Additionally, a sturdy tripod, reflectors, and diffusers are essential for stable shots and controlled lighting conditions. The right equipment not only enhances the technical quality of your images but also offers flexibility and creativity in capturing various product angles.

Optimize Lighting

Proper lighting is perhaps the most crucial aspect of product photography. Avoid harsh shadows and use diffusers or softboxes to create even, soft lighting that highlights the product’s features without distractions. Consider using a combination of natural light and artificial light sources to achieve the desired effect. Experiment with different lighting angles to find the most flattering setup for your product. Controlling lighting can dramatically change the mood and emphasize specific product attributes. Soft lighting is ideal for highlighting delicate details, while dramatic lighting can create a bold and eye-catching effect.

Master Composition Techniques

A well-composed image can make a world of difference in product photography. Use the rule of thirds, leading lines, and framing techniques to guide the viewer’s eye to the main focal point. Pay attention to the product’s alignment and balance within the frame. For multiple products, arrange them thoughtfully to create visually appealing and coherent compositions. Product images should tell a story and engage the viewer, leaving them with a desire to explore more about the product. Composition plays a significant role in conveying your brand’s message and aesthetics.

Highlight Your Product Details

Customers often rely on product images to assess the product’s quality and features. Capture sharp, high-resolution images that showcase every essential detail, whether it’s texture, color, or intricate design elements. Macro lenses can be particularly useful for capturing close-up shots that reveal the product’s finer points. These detailed shots allow customers to have a better understanding of the product, making them feel more confident in their purchasing decisions.

Be Consistent in Branding

Creating a consistent visual brand identity is vital for product photography. Develop a unique style that reflects your brand’s personality and aligns with your target audience’s preferences. Use consistent backgrounds, color schemes, and lighting setups to create a cohesive product portfolio that reinforces your brand message. Consistency in branding not only helps your products stand out in a sea of competitors but also builds brand recognition and loyalty among customers.

Post-Process and Edit Photos

Post-processing can take your product images from good to extraordinary. Use editing software like Adobe Photoshop or Lightroom to adjust exposure, contrast, and color balance. Remove any imperfections and ensure that the product’s color matches its real-life appearance. However, it’s essential to strike a balance and avoid over-editing, as customers should still see a genuine representation of the product. Post-processing allows you to fine-tune your images and enhance their visual appeal, elevating your product photography to a professional level.

Conclusion

There you go with the 7 top techniques for captivating product images in mastering product photography. Mastering product photography requires a combination of technical expertise, artistic flair, and a deep understanding of your products and target audience. By following these eight techniques, you can capture captivating product images that showcase your merchandise in the best possible light, entice customers and build trust with potential customers to choose your products over the competition. Embrace experimentation, continuously learn and refine your approach, and you’ll be well on your way to producing captivating product images that drive sales and make your brand stand out in the competitive market.

Contact Us for Professional Product Photography!

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Research indicates that around 92.5% of photos are taken with smartphones and only 7% with cameras. This explains why you need to take the mobile product photography of your online business seriously. With online shopping, high-quality product photography is more important than ever. It has the power to captivate potential customers and influence their purchasing decisions. With the advancements in mobile device technology, mastering mobile product photography has become accessible to everyone. In this comprehensive guide, we will explore essential tips to help you master mobile product photography. Continue reading to equip yourself with the knowledge to achieve that mastery.

Understand Lighting

Lighting is the cornerstone of photography, and it plays a crucial role in product images. Natural light is often the best choice for product photography as it produces softand even illumination. Position your subject near a window or shoot outdoors during the golden hour (the first and last hours of sunlight) for optimal results. Avoid harsh overhead lighting or direct sunlight, as it can create unwanted shadows and highlights.

Use a Clean Background

A clean and clutter-free background directs the viewer’s attention solely to the product. Choose a plain white background or use a backdrop that complements your product’s aesthetics. Consider using a lightbox or a DIY setup using a white foam board. Eliminating distractions ensures that your product remains the focal point of the image.

Master Composition

Composition refers to the arrangement of elements within the frame. Follow the rule of thirds by dividing your frame into a 3×3 grid and placing your product along the intersecting lines or at the points where the lines intersect. This creates a visually appealing composition. Experiment with different angles, perspectives, and negative space to add depth and interest to your photos.

Style Your Products

Carefully consider the styling of your products to enhance their visual appeal. Clean and polish items before photographing them to ensure they look their best. Experiment with different props, textures, and complementary items to create a visually appealing scene. However, remember that the product should always remain the star of the show and not be overshadowed by the props.

Focus and Depth of Field

Ensure your product is in sharp focus by tapping on the screen of your smartphone to set the focus point. This is particularly important for smaller details or intricate designs. Experiment with the depth of field to create a blurred background (shallow depth of field) or keep everything in focus (deep depth of field). This technique can add a professional touch to your product photos.

Use Editing Apps

While capturing great images is essential, post-processing can take your mobile product photography to the next level. There are several editing apps available for both iOS and Android devices that allow you to adjust brightness, contrast, saturation, and sharpness. Popular apps include Photoshop, Snapseed, and Adobe Lightroom. However, exercise restraint when editing and ensure your final images look natural and true to the product.

Experiment with Angles and Perspectives

Don’t be afraid to experiment with different angles and perspectives to showcase your products creatively. Capture close-up shots to highlight intricate details or textures, or shoot from a bird’s-eye view to present a unique perspective. Varying your angles adds visual interest and helps potential customers get a comprehensive view of the product.

Invest in Accessories

Consider investing in a few inexpensive accessories to elevate your mobile product photography. Tripods or mobile stands help stabilize your device, reducing the risk of blurry images. External lenses, such as macro lenses or wide-angle lenses, can expand your creative possibilities and capture stunning close-ups or expansive product shots.

Consistency and Branding

Consistency in your product photography helps establish brand identity and builds trust with customers. Develop a consistent style, whether it’s through the use of specific props, backgrounds, or lighting techniques. Consistency reinforces your brand image and makes your products instantly recognizable, contributing to a cohesive and professional online presence.

Test and Learn

The key to mastering mobile product photography is practice and continuous learning. Experiment with different techniques, analyze your results and seek inspiration from professional photographers or successful e-commerce brands. Attend workshops, watch tutorials, and join photography communities to enhance your skills and stay updated with the latest trends.

Take Away

Mastering mobile product photography is an invaluable skill for dropshippers, e-commerce business owners, and social media marketers. With the tips and techniques outlined in this comprehensive guide, you can capture stunning product images using just your mobile device. Remember, practice, consistency, and attention to detail are essential for achieving professional-quality results. So, grab your mobile device, experiment, and showcase your products in the best possible light. Invest time and effort into honing your mobile photography skills, and watch your product photos enhance your online business presence.

Contact Us for Your Product Photography!

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91% of people prefer using their smartphone cameras to take photos. In the world of dropshipping business, having great product photos is very important. However, you can be wondering how that can be possible without the aid of a multi-thousand-dollar DSLR camera. Understand that smartphones can do unimaginable wonders to creating photos that can generate revenue for your website. Continue reading to discover 8 tips to take great product photos with your smartphone.

Learn What Your Camera Can Do

Take time to know what your phone’s camera is capable of. Analyse the auto mode and look at how it focuses and takes an exposure to light, this is done by touching the screen where you want the focus point to be, but it’s good to check. Does the smartphone camera have the manual settings? If so, know them. Some cameras allow you to use more manual settings. These will help you to take better photos when you know how to use them.

Use Editing Tools

Another tip to take great product photos is to use photo editing tools or apps. You have easy access to them, whether in the camera smartphone built in editor, or by using more advanced phone apps like Photoshop or Adobe Lightroom. With these apps, you can crop and touch up your photos in seconds.

Avoid Digital Zoom

Digital zoom almost always produces poor results as it reduces the resolution of the photo. Avoiding it is one of the basic photography tips for taking better product photos. However, optical zooms are fine as they don’t affect the quality of the photo and these are becoming more common on smartphones. If you only have a digital zoom, then instead of using it, just move closer to the image maintain the quality.

Use Gridlines to Balance Your Shot

Taking photos with your smartphone require you to turn on the camera’s gridlines. That superimposes a series of lines on your smartphone’s camera screen that are based on the “rule of thirds”. It’s a photographic composition principle that says an image should be broken down into thirds, both horizontally and vertically, so you have nine parts in total. If you place points of interest in these intersections, your photo will be more balanced, and viewers will be able to interact with it more naturally.

Set Your Camera’s Focus

Cameras automatically focus on the foreground of your frame, but not all pictures you take on your phone has an obvious subject. To adjust where you want your camera lens to focus, open the camera app and tap the screen where you want to sharpen the view. If you’re taking a photo of something in motion, it can be difficult for your camera to follow this subject and refocus as needed. Tap the screen to correct your phone camera’s focus just before snapping the picture to ensure the moving subject has as much focus as possible.

Use Natural Light

Flash most times make a photo look overexposed, negatively altering colors and making human subjects look washed out. Take advantage of natural light sources you can find. This gives you a chance to play with shadows, or create a silhouette with other ambient sources of light. Once you’ve taken a photo, play with the “Exposure” tool in your favorite photo editing app to see if you can make the photo slightly brighter, without making it too grainy.

Consider Buying a Tripod

Truly, smartphones make it easy to snap photos on the go, there’s never been an easy way to ensure the shot stays level and balanced when you shoot. Mobile tripods allow you to mount your smartphone for quick hands-free shots. Most mobile tripods are barely bigger than your smartphone and can bend to any angle. This will ultimately help you to take better photos.

Take Different Perspectives

Taking photos with your smartphone makes it possible to take as many photos as you want. Also, taking photos from a unique, unexpected angle can make them more memorable. It creates an illusion of depth or height with the subjects. It also makes the image stand out, since most mobile photos are taken either straight -on or from a bird’s eye view. Once you’ve taken a set of burst photos, you can then select the best shots.

Endnote

The photos on your website are worth more than just words and a great one will make you to stand out from your competitors. Note that there are a handful of tips to take great product photos with your smartphone but the insightful tips discussed here are enough to take you to the next level. The best tip of all is to practice. Work out what you are doing right and wrong. Keep on improving and you’ll see your business soaring high.

Need Professional Product Photography Services? Call Us Today!

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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Research shows that if an online business site loads slower than expected, visitors are less likely to make a purchase. The sole culprits of a slow website are large, under-optimized images. While the image quality is important for creating great product photography, image optimization is key to reducing site load times, enhancing your brand, attracting shoppers, and building a successful business. Continue reading to know some vital product image optimization tips for your online business.

Use Concise and Direct Product Image Names

It’s easy to keep the default file names your camera assigns when uploading product image. However, when it comes to image optimization, use relevant keywords to help your webpage rank on search engines. Creating descriptive, keyword-rich file names is important for image optimization.

Optimize Your Alt Attributes

Alt attributes are the text alternative to images when a browser can’t render them properly. They’re used for web accessibility. Even when the image is rendered, if you hover over it, you’ll see the alt attribute text. The alt attribute adds SEO value to your website. Adding appropriate alt attributes that include relevant keywords to the product image on your website will help you rank better in the search engines.

Choose Your Product Image Dimensions And Angles Wisely

Show multiple angles of your product. However, be careful when dealing with large images. Don’t place the largest image on your webpage. You can easily shrink the dimensions via the source code. This will increase your page load time. Instead, use a smaller image on that page and offer visitors the option to view a larger one in a pop-up or on a separate page.

Resize Your Product Images

50% of consumers won’t wait three seconds for a dropshipping site to load. When a customer arrives on your site, it takes a while to load everything, depending on how large your files are. The larger your file sizes are, the longer it takes your webpage to load. If you can decrease the size of the product image files on your webpage and increase page load speed, fewer people who visit your site will click away.

Choose The Right Image Format

There’re three common file types used to post images to the web: JPEG, GIF, and PNG. Mostly, JPEGs are the best image format. They provide the best image quality for the smallest file size. Never use GIFs for large product image. The file size will be too large and there is no good way to reduce it. Use GIFs for thumbnails and decorative images only.

Optimize Your Thumbnails

Many websites will use thumbnail images, especially on category pages. They quickly showcase products. Thumbnails are great, but if you aren’t careful, they’ll increase your page load speeds. Thumbnails are usually presented at vital points during the shopping process. If they’re preventing your category pages from loading quickly, you could lose a potential customer. So, ensure to make your thumbnail file sizes as small as possible.

Ensure Images Are Mobile-Friendly

If you’ve used the correct file type and compressed your images, they should be pretty mobile-friendly. However, sometimes things don’t always display the way we expect. More than half of all internet traffic comes from a mobile device, so you want to ensure product image don’t mess up the mobile experience. For that reason, I recommend viewing your site from several different mobile devices like tablets, iPhones, and Android devices to ensure images look their best.

Use Image Sitemaps

If your site uses Javascript galleries, and image pop-ups to improve the overall shopping experience. Image sitemaps will get your images noticed by Google, which may help your website rank higher on SERPs. Additionally, you can use sitemaps to give Google more information about the images on your site, which can help Google find more of your images.

Beware Of Decorative Images

Anything non-product related can probably be considered a decorative product image. Although they add a lot of aesthetic appeal to a webpage, they can result in large combined file sizes and slow load times. Therefore, make these images PNG-8 or GIFs. You can create beautiful images that are only a few hundred bytes in size.

Test Your Images

Test the number of product images you have per page. Test what angles your customers prefer. And test how many product listings you should have on category pages. All these will help you to optimize your product image well and figure out what brings more customers.

Endnote

There you go with some product image optimization tips for your online business. While product image optimization might feel like another step in a never-ending quest to improve SEO, it can have a huge impact on your business. The ultimate goal of optimizing your images is to increase your bottom line. Before uploading any image on your website, keep these tips at the back of your mind and you’ll see your business get noticed by potential customers.

Do You Need Experts To Help With Your Product Photography?

At Fulfillman, we specialize in providing excellent Product Photography. We are experts in Hero Shots, Ghost Mannequin Photography, and Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. We guarantee you get quality and excellent services that gives 100% client satisfaction.

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Great product photography is very important, especially in the world of dropshipping. It increases the perceived value of your products and makes your business appear more trustworthy. Fortunately, you don’t need a multi-thousand-dollar DSLR camera or an expensive product photographer to reap these benefits. That’s why a list of tools has been compiled here to help you achieve the best of the best in terms of creating amazing product images. Continue reading to know the tools needed in product photography to take your dropshipping images to the next level.

Adobe Lightroom and Photoshop

Firstly, let’s talk about photo editing. Editing your images is hands down the fastest way to improve your product images. With a few adjustments to the color and exposure of your product’s image, you can completely transform the look. There is a lot of photo editing software on the market, but the common industry standard is Adobe Lightroom & Photoshop. If you’re serious about taking your dropshipping images to the next level, these editing programs are the perfect tools to hit the ground running.

A Professional Camera Bag

You may be wondering why having a capable camera bag makes a difference to improve your photography, but it makes a huge impact. If your bag is uncomfortable to carry or makes it difficult to access your gear, it can ruin a shoot. The more comfortable you feel carrying the gear the better you’ll be able to perform. A lot of new dropshippers will cheap out on their camera bag at first. The result is a messy organization system, poor build quality, lack of comfort, and support for your back. Invest in a good camera bag to avoid the aches and pains you’ll feel after a long day of shooting. It may sound funny but you’ll thank yourself for it.

A Tripod for Product Photography

In the most fundamental sense, a tripod is used to stabilize a camera. Some photographers think that tripods aren’t that useful for their style of work. The truth is, a tripod has a wide range of uses for product photography. That’s what makes it one of the best tools for dropshippers to own. Tripods aren’t so expensive and they’ll last you for many years to come. You’ll be shocked at how many ways you can use a tripod to step up your product photos. They offer a lot more benefits besides just holding your camera still.

Light Stands

Similar to the tripod for your camera, light stands to act as extra sets of hands to hold light sources steady. This gives you complete control over the lighting in a studio setting, as well as some input on lighting if you’re shooting outdoors. There is a wide range of options for light stands. You’ll find a variety of heights, weights, sizes, durability, and mounting options. Consider accessories for your light stands as well, like a carrying case or strap, sandbags and weights, wheelsets, and mounting bases.

Remote Trigger

Using a remote trigger in your product’s photography will minimize camera shake and motion blur in photos. This is important for white background shots that need to be super crisp and clear, down to the last pixel. This tool is an option for photographers of all skill levels.

SSD External Hard Drive

Solid-state drives (SSD) are the most reliable and fastest types of external hard drives for dropshippers involved in product photography. This type of drive does not have moving parts like spinning disks commonly found in regular external hard drives. With no moving parts, they are more robust and don’t damage as easily. This makes SSD drives the perfect tool to take with you on the road. You don’t have to worry about it getting bumped around too much and corrupting the saved files inside. If you want to have peace of mind that your data is safe always, an SSD drive is the way to go. It’s another one of the best tools to own for your product photography.

Lens Cleaning Kit

No matter what you do, your lens will get dirty. It’s not a big deal to get dust or smudges on your lens, but it’s important to clean it. Ultimately, anything that gets on the lens can show up in your product photography. Whether it appears as a blurry spot or a speck in your image, it’ll be noticeable. Therefore, it’s important to keep some lens cleaning supplies.

Computer or Laptop

Furthermore, in product photography, a computer or laptop is necessary for file management; this includes storing, viewing, culling, editing, and distributing your product images. Because high-quality product images contain so much data, they often result in large file sizes. Ensure you get the one with a lot of memory storage or plan to invest in an external hard drive as stated before. Cloud storage options, both paid and free, are likewise available. It’s a good idea to keep files backed up in a sec

Final Thoughts

There you go with the tools to take your dropshipping images to the next level. They say a picture is worth a thousand words. When it comes to dropshipping, the images you use on your website are worth more than just words. Good product photography will make you stand out on search engines and from your competitors. Ultimately as a dropshipper, use these tools to improve your dropshipping product images for the overall success of your business.

Contact Us for Professional Product Photography!

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A picture is worth a thousand words. Several customers often base their purchase decisions on your product image. Over a fifth of returns are due to complaints that the product was different from the picture. Customers reasonably expect that they get what they see.

You might think that your job as a product photography expert is as easy as pointing your camera at the item and sending the images, but the reality is a little different. When taking product photography of your goods, you’ll make several mistakes.

However, knowing how to avoid them or how to fix them when you encounter them is the smartest thing you could do for yourself. Continue reading to discover 7 of the most common mistakes that affect product photography and how to fix them.

Ignoring both Natural and Artificial Lighting for Product Photography

Lighting is very essential in photography. You can’t have a picture without it. While many photographers are good at factoring in natural lighting, they sometimes forget that artificial lighting can dramatically impact how images look.

Before taking photos of the product, think of the conditions you want to shoot in. Is the item going to be used inside or outside? After answering these questions, you can consider additional lighting props you might need. Ring lights are popular among photographers. You can also use neon lights.

Having Blurry Images in Product Photography

Nothing screams amateur like a blurry image. This is caused by either the camera’s moving or it’s out of focus. This something you simply can’t fix in a post. Many professional product photographers use a tripod because even the slightest movement can blur the image. This prevents any movement.

Another cause for blurring is if the lens is out of focus, and that’s something that can be fixed. Just devote a little time and effort to ensure your adjustments are spot on. So, make sure you pick what parts you wish to highlight.

Focusing On Composition and Ignoring Colors

With lighting as an exception, the composition is the most vital aspect that makes a good photo. Think of how to make a product look interesting, factoring in theory like the rule of thirds. However, many photographers disregard the importance of colors.

Before you photograph the product, study the colors you’ll shoot and think of how they can harmoniously work together. Adobe Color is a helpful tool for showing which shades do and do not cooperate

Overcrowding The Photos

Overcrowding photos is a problem that many product photographers often do. Adding too many things into your picture takes the viewer’s eyes away from what they’re supposed to look for and dilutes the message you intended to communicate.

When you take photos of products, you should ask what you don’t want in the image before determining what to do. Ideally, you should have one focal point, two at most. Keeping your images simple will allow you to share the message you’re trying to convey much easier and faster.

Ignoring the Product’s Most Impressive Features

Getting acquainted with the main subject will make your job easier when jumping into any photography genre. Before capturing, take time to learn more about the item and its most remarkable features.

Think about what makes the product stand out from its competitors. Does it have cool buttons? Or probably it’s made out of unique material. Capture a range of shots and highlight what makes the product interesting. That way, your pictures will stand out, and you’ll have an easier time marketing your images.

Not Considering Where The Photos Will Be Used

These days, many companies need to have an online presence across multiple platforms. In addition to their websites, business owners market themselves through display ads and a wide range of social media channels. Each marketing channel you use will require different image styles and dimensions.

Before shooting the product, ask your client where they want to use the images. At least, deliver images that will suit those channels. If you want to go beyond that, shoot some extras that they can use on all channels in the future.

Your Products Aren’t Photo Ready

You must have seen how much goes into a single product shoot. Therefore, it isn’t surprising how some details can be simply overlooked. One of the most common mistakes you’ll find in product photography is neglecting the product itself.

Take time to wipe down dust or fingerprints. Double-check if the product or its packaging has any damage like dents or scratches. Capturing even the slightest imperfection will put your product in a bad light and turn off any potential buyers.

Endnote

Humans are visual creatures. When they shop, their eyes lead their purchase decisions, so first impressions count. The images on your website should be an accurate and attractive representation of your products. However, along the line, you could make some mistakes as regards product photography.

Luckily for you, this article has done justice to let you know ways to fix them. By focusing on these photography fundamentals, you’ll be positioning your store in the best light and providing the best online shopping experience possible.

Contact Us for Your Quality Product Photography!

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional.

In addition, we offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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When it comes to selling your products on your dropshipping store, the way your products look matters far more than you think. 75% of online shoppers rely on product photos before deciding on a potential purchase. This is why product photography is important for the success of your dropshipping business.

Do you know that people form their first impression within a mere 50 milliseconds? That’s quite a little time to grab the attention of your potential customers. This means you have to make every second or every millisecond count. You can only do this with amazing photos of your products.

In dropshipping business, great product photographs have the power of converting visitors to buyers. This will ultimately boost your conversions. Continue reading to discover some amazing product photography ideas to help you increase sales in your dropshipping business.

Take a Product Detail or Texture Shot

According to Forbes, 88% of shoppers characterize detailed product content as being extremely important to their purchasing decisions. Brands do this because it works. It gives a truthful look at what customers can expect in your packaging before purchasing. Around 23% of product returns are a result of inaccurate depictions of the product. When doing texture or detailed product shots, let them be realistic and eye-catching. It’s about showing the features of the product and displaying them as pleasing as possible.

Create A Scene

EMarketer found that 83% of online buyers consider photos the most influential factor in making any purchase. When you create a scene, you allow customers to see your products in action. Instead of wondering what it’s like to own an item or product, you share the experience with them. This idea applies to the saying: “Don’t sell the mattress, sell a good night’s sleep.” The environment of your product photo can help customers to imagine themselves using it, which is also going to help you sell more.

Manipulate Your Photos

Photo manipulation is a technique you’ll need more than just a camera to pull off. To manipulate your photos, you’ll need to make use of editing software like Photoshop or Adobe Illustrator. However, this software isn’t as simple as ‘Download and Go’, so you may need to look for some online tutorials on YouTube. Better yet, you could hire a photo editor to help you. Photo manipulation is super useful if you want to get your product’s core offering across cleverly and memorably. That way, you’ll increase your sales.

Show All Product Variations

When customers buy online, they want to look at as many photos as possible. The confidence that your customers develop through this will convince them, that they’re going to be happy with their purchase. As such, it helps, to show all product variations from different angles in your product photos. Never rely on your customers to simply imagine what your product looks like. If your competitors are not using this idea, then this will help you get ahead and sell more.

Show People

Customers love to see other people in advertisements and product photos. Research by Toluna says that more than half of people connect more with media that features real people. An even higher percentage, 62.3%, agreed that a brand featuring ordinary, real people will more likely understand its customers. When you feature people in your product photographs, it speaks to your ideal customers. They can recognize themselves in the photograph, and imagine themselves using or wearing your product.

Use Props

Adding props to your product photos will help to add creativity to the final look. These props could be flowers, objects, trees, or fabric. These props will enhance the visual experience and ensure that your work stands out no matter where they’re placed. And that will increase your sales.

Show Your Personality

Taking photos of your products is not only an opportunity to showcase to your customers, but it’s also a chance to get your personality across. When customers identify you with the personality of your brand, it strengthens your relationship and can encourage a sense of loyalty in them. And because of the trust they’ve built in you, you’ll be on your way to making more sales year in, year out.

Take Shots Of Your Product In Use

Another great product photography idea you can use is to take shots of your products in use. This could be content created by a model or social media influencers. This idea is especially great for products that your customers will need to use actively.

Bonus Tip: If you want to take great product photos, then you should invest in a decent photography setup. This includes finding the right good camera, a tripod, and some artificial lighting if you want to be professional.

Conclusion

In the dropshipping world, the product photography is one of, if not the only way that you can use it to visually grab the attention of your potential customers. Now, even smartphone cameras can take amazing photos. If you want to increase your sales, you have to stand out. Think outside of the box. Adopt the 8 product photography ideas that have been discussed above. Then you’ll be one of the lucky ones who make great sales in dropshipping.

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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According to studies by Justuno, 93% of shoppers consider visual appearance the major factor in their purchasing decisions. If you’re running an ecommerce or dropshipping business, you already know how amazing your products are, but until a shopper has your product in hand, all they have to rely on are the images on your website. Having amazing product photography and quality images can influence the buying decisions of online shoppers. Therefore, you must build an online store that catches their attention and keeps them intrigued. The best way to do this is through amazing product photographs, which is the key to sales. Continue reading to discover some of the amazing product photography tips to instantly improve your images.

Set Up Your Background

Choosing the right background not only keeps the focus on the product you are snapping; it also helps to simplify the editing process, when it’s time for post-production. Try to use a light or white background, it makes it easy to remove unwanted objects and retouch images.

Set Up Your Product

The time to bring your product to light comes to play after choosing the right background. Although, this sounds simple and easy, setting up your product might take a few tries to get the angles, lighting, and position correctly.

Frame Your products

Shooting a product all by itself makes it boring. Ensure you place your products in a frame that helps convey the story. It could be people, flowers, trees, nature, or other different objects. This will create an atmosphere that makes your photos much more interesting.

Use and Adjust Your Light Source

One of the most essential elements in capturing an amazing product photograph is having perfect lighting. Without lighting, neither the product nor the background will appear the way it looks to you in person. A light source shows as many details as possible by getting rid of all the shadows in the image. It also creates some nice reflections to help potential customers see the details in your products.

Set Your Camera Aperture Low

When it comes to showing off products, a lower aperture (a high f/stop) has a lot of benefits. It helps to capture all the details of your product in your shots, and that’s the whole purpose of product photography.

Use a Tripod

To prevent your images from getting blurred due to shaky hands while shooting, use a tripod. Tripods are stands that stabilize your camera. This will make a huge difference in the clarity and quality of your product photographs. Luckily, you can get it for as low as $20 on Amazon, and it will last you for many years.

Take Multiple Shots From Different Angles

It’s time to set your product photography in action. Taking multiple shots from a variety of angles, distances, and positions will show your customers what your product looks like. Additionally, it will give you options when it’s time to edit the images. The beauty of product photography is that you have the chance to take multiple shots and strategically choose the best one.

Edit Your Images

Editing is a skill that can make a significant impact on the quality of your product photos. Once you notice you’ve taken enough photographs, upload them to a computer to see how they turned out, because the small screen on your camera probably might not give an accurate view. You will find it helpful to use software programs like Adobe Lightroom or Photoshop to organize your photos and edit them.

Retouch Your Images

Now is the time for post-production. Retouching your images is a crucial step that will elevate the quality of your product photos from average to being the best they can be. It’s more or less like completing the editing process, and eventually, giving your image that amazing and perfect look.

Optimize Your Photos

Sadly, the larger the image on your website, the slower the page load speed. Time is money. No shopper is willing to wait for an online store that isn’t loading fast. So, you must optimize your images to get the best quality possible, more so keep an eye on the page load speed. Finally, ensure you name your product photographs correctly and keywords that will help improve your search ranking.

Endnote

Alright, there you have it; a handful of tips to revamp your product photography and start enjoying the rewards. You don’t need to implement all these improvements at once. Creating consistent, high-quality product photographs takes time. Once you achieve the results you desire, you’ll be able to wield your product photography, not only to take beautiful photos but more importantly, create a visually appealing brand and successful ecommerce business.

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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The upward surge in the relevance of e-commerce is only a testament to what digitalization has done in the modern era. Gone are the days when people leave their homes to go and look for suitable goods to purchase. In contrast, people have embraced e-commerce because you can make orders online and have them delivered to your doorstep. Therefore, for entrepreneurs to market their online business, they need good visuals and aesthetics to tune things up. This is where Product Photography is vital. Product Photography is a photography process that helps you to show off your products to potential customers online. Let’s look at 7 top trends that will revolutionize Product Photography in 2022.

360-Degree Spin Imagery

360-degree spin imagery also known as spin photography is one of the most stylish, elegant, and enhanced ways through which you can show off your products. Spin imagery allows your customers to see your product from all angles, in a manner that will thrill them enough to buy from you. Therefore, if you wish to progress that your online business 9in 2022, you should get your products shot with 360-degree spin imagery. Certain customers judge more on what they see before they can even begin to check the quality of the product.

Natural Lighting

Natural lighting is one of the best ways through which you can uplift your products using Product Photography. In 2022, almost every product you see online has been given the right amount of warmth and authenticity through soft light and shadow shots. Shoppers and customers relate more with a product if they view it as if it’s being in use in homes, offices, and other places where its utility is needed. This will ultimately push them to buy the said product due to the description that natural lighting has given it.

Minimal Editing

Making purchase decisions is mostly a thing of trust between the customer and the e-commerce trader. Therefore, it will be very disheartening for your client to learn that there is a huge disparity between what they see on your sales page and what they get at the end of the day. This is why you shouldn’t edit product images because it’s a distraction that can easily put off the buyer. Certain buyers can also easily identify over-edited images from a distance and that can trigger their inability to trust the product. To put it briefly, always resist the urge to overedit.

Augmented Reality Image Capture

Augmented reality is an opportunity for customers to take a view of your product in 3D. When done properly, the shot will look like it’s still-life and in a live environment when viewed through smartphones, PCs, and tablets. Products that are viewed in-store rarely give customers the kind of view that will satisfy their need for an in-home experience.

With enhanced Product Photography tools, you can get provide customers with the opportunity to view your products in a virtual reality environment that will be hard for them to resist buying them.

Monochromic Color Scheme

This is one of the revolutionizing trends of Product Photography in 2022 and it shows products within the monochromatic color schemes. This color scheme comes from a hue that brings different shades and tones of your product’s color other than its original color. This can be called an emphasis that is placed on a product that will give customers another style to the product, invoking their emotions to take a closer look. Ultimately, this drives their disposition towards your product driving them to always come back for more. This can be achieved using color psychology and it informs your hue choices driving the style of your product photography.

Enlist Videos as Added Tool for Product Listings

The use of images is the vital method where product photography is involved but that doesn’t mean that it’s the only equipment you can use. Videos can be used when making product listings to give customers an added view of how they can be used. Still images can do the trick but a video will clear any curiosity and prove beyond all doubt about the descriptions of any product and how it can be used. Therefore, you should consider adding videos as they’re more effective and will attract more people to patronize your online business in many ways that images cannot.

Use Geometric Images

You can always decide to style up your product by adding that much-needed Geometric shape that can put it into perspective. This kind of styling can describe what you want about your product in a nutshell and evoke the kind of emotion or view that you want from your customers. Some of these geometric images can be in squares, rectangles, triangles, and circles. The trick is to draw the eye of the customer to a focal point on the product that can raise their curiosity enough to take a closer look. You can arrange the geometric shapes in different shape varieties as you continue styling the images to look sharp and attractive.

Endnote

Product Photography is sure to be one of the vital tools for e-commerce growth especially in 2022. As an entrepreneur, you ought to take advantage of these trends and model your business to perfection. At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.

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