Video marketing is one of the most powerful, influential, and effective means of marketing your products and services. According to a recent survey, about 84% of potential customers are convinced to buy a product after watching an interesting video. But, what makes a great video? You need to include some spicy ingredients in your videos before marketing, to become successful at it. Continue reading to discover some top secrets of super-successful video marketing that will put your dropshipping business or ecommerce business on the path to success.
Upload Interesting Thumbnails
A thumbnail is the first thing that viewers see before clicking your video and should provide them with a brief introduction to what’s coming up. Thumbnails are the best way to grab someone’s attention before your video starts playing. So if you want prospects to get excited about watching, then upload some attractive thumbnails.
A Successful Video Depends On A Good Story
To be super-successful in video marketing, you need to inject storytelling into your videos. As humans, we are wired to crave a story. A story ticks all of the boxes inherent in great marketing. A video with a good story grabs more attention, engagement, and sells than a video that just tries to push a product directly. A video content expressing values like knowledge, information, and concepts attracts more viewers as opposed to promotional videos talking about a product or service directly.
Get Your Logistics in Order
Video marketing is fun once you leverage creativity alongside it. To see the value in the time and effort you’ve invested in it, it’s crucial to set a foundation for success. Define the goals of your video marketing endeavor, outline your video marketing budget, your unique value proposition, and basics like where your video will be hosted and shared. That way, you’ll get a glimpse of being super successful in video marketing.
Know Your Audience, and Speak To Them
It’s no new thing, that people have different interests and preferences, which means you’ll need to tailor your message accordingly. One of the best practices of super-successful video marketing is to know your selected audience and speak to them in a relevant tone. Be sure to deliver a speech through an engaging perspective so as not to let them down!
Grab Your Viewer’s Attention At The Beginning
To be super-successful in video marketing, your videos need a hook. The first few seconds of a video whether a viewer keeps watching or not. 5% of videos keep viewers watching until the relatively end, the average video only retains 37% of viewers from start to finish. So, it’s important to hook viewers in at the beginning of your videos. Intrigue them by showing them a surprising fact or posing a tricky question. Just be creative enough to grab the attention of your audience at the beginning of your videos.
Make Your Videos Mobile-Friendly
According to experts at Facebook, people are 1.5 times more likely to watch a video on a smartphone than on a . With people switching to mobile browsing extensively, videos that are compatible with smartphones and are downloadable on mobiles do better business. It’s a mobile world. Capitalize on this trend by adopting video formats and live video stories popularized by platforms like Instagram and Facebook. This will also help you be successful at video marketing.
Always Optimize For Search
A successful video used for marketing is well optimized for search. Your videos should have a title with the most searched or relevant keywords, tags, and descriptions. As video becomes a more popular web traffic driver, you’ll want to keep up by optimizing your videos. Consider your goals when choosing a hosting platform. Then continue to boost your optimization potential by doing things like adding a video transcript, creating an engaging thumbnail image, and paying attention to the keywords in your video headlines and descriptions.
Collaboration With Brand Ambassadors And Influencers
Peer recommendations over company advertisements are trusted by 90% of people. More than any brand or product claiming itself to be good, what works better is a trusted influencer of the product, service, or brand. 49% of people take recommendations from influencers when purchasing anything. Therefore, collaboration with brand ambassadors and influencers in your niche to increase the reach of your video content will propel you for successful video marketing.
In a business world full of, you need to create something extraordinary for your brand or business to outshine others. Following these top 8 secrets of super-successful video marketing for different marketing platforms, you’ll have no problem getting a large customer base that is hungry for what you offer, and ultimately achieve massive success with your business.
Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.