Video Marketing /


According to recent statistics, 51% of marketing professionals across the world consider video as the ideal content which delivers the best ROI. Videos allow marketers to grow revenue 49% faster than non-video users. More than 92% regard video as an important part of overall marketing strategy, which is a testament to its effectiveness.

As an ecommerce business owner, you should focus on video content ideas that are more creative, engaging, and tailored to your specific audience. Continue reading to discover 7 video marketing trends to step up your ecommerce business today.

Livestream Videos And Live Webinars

Livestreaming and live webinars are one of the most popular video marketing trends in 2022. In 2020, the market was worth $161.37 billion, a whopping 55% year-over-year increase from its value of $104.11 billion in 2019. This implies that this sector will continue growing. They offer an engaging and interactive way to connect with people and build relationships with potential customers. This will allow you to increase brand awareness and traffic.

Social Media Video Advertising

Advertising your videos on social media is a must if you want to step up your ecommerce business. With billions of users, social media platforms are a goldmine for ecommerce businesses looking to reach wider audiences. Because videos are so engaging, they tend to be more effective than images or text when it comes to a video ad. Creating social media video ads for your business is a trend that can also increase brand awareness and drive traffic to your website or online store.

Short-Form Videos

68% of viewers watch videos entirely if it’s less than 60 seconds. Another 25% will finish watching a video if it’s less than 20 minutes.  Most people are preoccupied with work, family, and personal hobbies. The idea of stopping to consume content that takes longer minutes isn’t in the cards for some. This is the key to getting your videos watched.

The odds of getting more views on your videos will increase once you keep them short. That’s why TikTok and Instagram Reels perform so well. Consider what info you can provide in less than 20 seconds to ensure an engaging and riveting presentation.


Vlogging is without a doubt one of the most popular content formats for video marketing trends. Viewers get to know the creator on a more intimate level. This creates a connection that can’t be replicated with other types of videos. It’ll continue to grow in popularity. Therefore, if you’re not using this trend, it’s time to start. Ensure to keep your videos interesting and engaging by injecting your personality into each video.

AR and VR video content

Augmented reality (AR) and virtual reality (VR) video content are the most exotic types of videos to create. They’re exceedingly effective in driving sales as AR and VR videos are more immersive and engaging than traditional videos. They can also be used to create interactive experiences for customers as well.  For instance, a business could create an AR or VR video that allows people to explore a product or service in-depth. Very cool!

Vertical Videos

Vertical videos are videos shot in portrait orientation. It became popular in 2017 as Snapchat and Instagram began to support them. Thanks to TikTok, they have continued to grow in popularity. They also take up more of the viewer’s screen than horizontal videos, making them more intimate because they are filmed closer to the subject’s face.

This makes them perfect for social media channels, where users are scrolling through their feeds and want to watch a quick, engaging video. Vertical videos are also gaining popularity on YouTube, and these types of videos should be a key ingredient of your video marketing strategy always.

Optimize Videos for Search

The primary source of information for people is the internet. On the internet one-third of online activity is spent on watching videos. To ensure your videos show up in search results, you need to optimize them. It’s the process of improving the consumer viewing experience.

Optimize your videos to have a clear storyline, that’ll give value to your viewers. The click-through rate will increase. Finally, it will bring a fresh take on how you market your products and will be appreciated more by the audience because of the bite-sized information you present.

To Sum It Up

Video marketing is evolving rapidly. You need to be aware of the latest trends to stay ahead of the curve. You’ll agree with me that it’s a powerful tool for increasing your online sales. By 2023 and beyond, video marketing will take on more importance, and businesses that don’t capitalize on it will be left behind.

To ensure your business is ready for the future of video marketing, implement these trends into your current marketing strategy. Take them one after another, bit by bit and you’ll make your ecommerce business earn more.

Need Professional Video Marketing Services? Call Us Today!

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


Do you know that the time people spend watching videos online increases at an average rate of 32% per year? Research also says that the average person will spend 100 minutes a day watching videos. To put that in perspective, that’s 25 whole days. Dropshippers need to take note of this if they want to plan on developing their video marketing strategy for their business. Continue reading to discover 7 ways to develop the perfect video marketing strategy for your dropshiping business.

Set Goals For Video Marketing

At the beginning of any social media undertaking, you need to set goals. What do you want your videos to accomplish? Where in the marketing funnel will these videos fall? An example of video marketing is creating brand awareness. Videos are used heavily for advertising. They may start on a product page on the website and then branch out to land in a social ad. Setting your goals and identifying the funnel stage will help you create highly effective calls to action in your video content.

Decide On Your Platforms

Research and data prove that audiences on Instagram, Facebook, and Snapchat spend half of their time on the network watching videos. Choosing any of these three to begin your video marketing game would be a good step. If you’ve never used video on any platform, begin with the ones where you have audiences established. Another consideration for choosing the right platform is for you to understand what each one offers and what video dimensions can be displayed. This is essential as if you’d like to repurpose your videos, it’s best to choose platforms that complement each other.

video marketing

Select Your Video Types

There are many types of videos out there, and we don’t mean where the videos will be placed. Social media videos can be used for many different purposes to support your overall content strategy. Determining the type of video that works best for your brand is an important step in your marketing strategy. Not all videos are made the same and that’s okay. What is most important is that they are supporting your key goals. The videos could be educational, behind the scenes, entertaining, customer reviews, and so on. Once you’ve determined which types of videos to tackle, it’s time to move on to planning the actual video.

Plan The Content Production

When you plan your content production, you will save time and money in the long run. Whether you plan it with a flowchart or old-fashioned pen and paper, you need to know how videos will be created and filmed. You have options for content production and post-production.  As you run through the content plan, you’ll find some ways that you need to tweak it or things you missed earlier, especially if this is one of your first efforts in putting together a comprehensive video content plan. After a solid plan is executed, it’s time to move on to post-production.

Know What Post-Production Entails

You want to allow plenty of time for post-production, especially if your videos will be used for ads or have heavier editing needs. Post-production does not mean just cutting scenes and putting them back together to music. It also includes additions like closed captions, text overlays, call-to-action screens, and more. The more you film and the more polished you want it, the more time you’ll need.

Schedule And Promote The Videos

Now that you have the completed video, it’s time to schedule and promote it. Some management platforms like Sprout offer publishing options for videos. Don’t think of your videos on social media as one-and-done. One fully produced video could be uploaded to several networks over a month, a long period, depending on your social schedule. On Twitter, you could promote it many times. For live streams, you’ll need to promote often to ensure lots of people will join in at the right time. One film recording session can produce multiple videos. Different clips can be used for promotion or spliced together to create new videos. Think big when promoting your videos.

Video Marketing

Understand And Analyze Metrics

This strategy is important. You won’t know how a video operates unless you take a look at the statistics associated with it. What are the view counts and the watch times? The shares, likes, and comments? Each network provides different sets of metrics. So you need to know what they are before you start in on production. It’s also important to keep in mind that older videos will be watched. With the right combination of keywords and an evergreen topic, a three-year-old video might still be relevant to your users today.

Parting Words

Now we’ve come to the end of 7 ways to develop the perfect video marketing strategy for your dropshipping business. We hope this inspires you and your business, or your brand to plan your next set of videos, which will help you be on top of the game of your dropshipping business.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


Do you know that video marketing increases conversions by 80%? The time, effort, and resources used in creating videos for marketing purposes are worth it. It allows you to create a shareable marketing tool, establish higher levels of brand trust, and help you increase sales.

Furthermore, according to statistics, about 86% of businesses are using video in their marketing strategy and 92% of marketers support that videos play a pivotal role in content creation. However, creating videos isn’t all that matters. You need to consistently add some ingredients that would spice up your videos, to make you achieve these successful goals. Continue reading to discover 8 innovative video marketing ideas you can try.

Optimize Your Video Thumbnail with a Smile

The video thumbnail is the most important component to drive a visitor to play or not play your video. The reality is, that we judge books by their cover, and that’s the reason why you need to dress your video by giving it a compelling, play-worthy thumbnail image. The greatest way to ensure people play your video is by using an image of a smiling human making direct eye contact. “Smiling is the outward manifestation of happiness and serves to begin to connect us to others,” says Dr. Adrian Furnham. So smack a smile on your video’s thumbnail and you’ll see a much higher number of plays.

Add Share Buttons to Your Video Player

Do you know that 63% of consumers share branded content with their social media followers? You’re keenly aware of how powerful social media is. You almost start and end your day on these platforms. It might be sad, but it’s true, which is why you need to ensure your video can be easily shared on these platforms.

Combine Videos with Email Marketing Efforts

In marketing heaven, video and email are a match. According to Animoto, just adding the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and decreases unsubscribers by 26%. Adding a video thumbnail to your email boosts the engagement of that email. For instance, if one of your leads views 75% of a product demo video on your website, you could set up a workflow to email that person or alert a sales rep to call that individual.

Edit Your Video Length To Fit Each Different Social Platform

Video is natural content added to any social media marketing approach. One way to get your videos to stand out against your competition is to optimize their length. The length of video allowed on different social platforms varies. Take time to make sure that your video length fits the platform it’s uploaded to so that your audience doesn’t miss out on vital information.

Shamelessly Ask People to Share Your Video

Just asking people to share your video might seem obvious, but be aware that if you put yourself out there, your friends will share your content and help you spread the word. So ask your friends, colleagues, family, and relatives. Of course, asking the contacts who are closely connected to your target market is the strategic place to start, but you never know how people are connected, and a share will go a long way. So, don’t limit the people you ask.

Mention Influencers When You Post Your Videos

Do you mention influencers in your video? Perhaps you’ve cited a tool, platform, or brand. This is another great idea that can help you build exposure to the video that you want to promote. By mentioning these sources when you post videos on your socials, they’ll be far more likely to share them with their followers too, as you’re essentially stroking their ego by creating content that centers around them.

Use Customer Testimonial Video

Leverage the power of social proof by recruiting a great customer to give a brief testimonial or feedback on camera. This adds a personal touch to the videos you use for marketing, which will help you to also attract new customers.

Use Thank You Video

Though, you might be using email or social media to thank your customers, what about video? Interacting with your customers post-purchase helps your business or brand get great word-of-mouth referrals and repeat customers. Once you make your videos, it’s easy to embed or link them to your existing thank you email. Or, if you have a repeat customer who’s been loyal to your brand or a customer who routinely makes large purchases, you should customize a thank you video just for them.

Final Thoughts

Figuring out what will work for you takes a lot of research, but that’s where the ideas you read about here can come in handy. Once you start using these 8 innovative video marketing ideas that have been discussed above to your advantage, you’ll be glad you put in the work. Your business or brand only has great things to gain by adding creative videos to your marketing strategy. Good Luck!

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


Video ads can capture the attention of your customers longer and more thoroughly than any other advertising medium. 85% of brands use video marketing. Producing professional-quality videos are essential to promote your business and brand more dynamically. The reason is that you can’t leverage your brand in places where images and text cannot go, like YouTube. Video production is quite tasking, but it’s worth it once you have the final product. Continue reading to discover some video marketing ads you can use to promote your brand.

Branded Short Film

This is one of the most effective video marketing ads you can use to promote your brand. It is done by creating a short story related to your brand. Then you include your product or service in between. A story will help your customers relate to your brand. Therefore, a branded short film creates an emotional connection with your potential customers.

Interactive Videos

Interactive videos are also among the most popular video marketing ads. The best part of it is that it increases engagement. It can include options like a sign-up link, click to know more, and so on. That way, you’ll be able to promote your brand beyond your imagination.

Reels, Stories, and Shorts

By now, you probably know that social media advertising is super lucrative. Customers are all over social media platforms. These platforms such as Instagram reels, Facebook stories, YouTube shorts, etc. have now introduced short-form videos. So, if you want to promote your brand and attract new customers, this idea is a must. You can either create this video yourself or pay influencers to make videos for your brand. The bonus you would get from influencers is that you’ll be able to leverage their audience as well.

In-Page and In-Text Videos

In-page videos don’t need a specific video streaming platform. They are placed on the web pages. Meanwhile, in-text videos are placed within a text. They appear between any two paragraphs of an article. It auto-plays when you reach the video and stops when you scroll further. Leveraging on these can help you promote your brand far and wide.

Product Demonstration

The purpose of a product demonstration video is to flaunt your product or service to your people. It’s about showing off its features, perks, and benefits. Product demonstration videos typically feature a charismatic host that speaks passionately about the product. Animated videos also work well, too. Don’t be afraid to get creative with product demonstration videos if you want to promote your brand.

Comic Content Videos

Do you know that the idea of stand-up comedy is getting more and more popular? These comedians not only make us laugh but also know how to promote a brand in between. This means that you can create funny dialogues, stories, or animation and relate them to your brand. It’s always a good idea to advertise your business and brand in a fun-loving manner.

The Explainer

If your business offers a product or service that isn’t immediately understood, an explainer video on your homepage or a landing page or your website may be just what you need. These videos could feature animation with a voiceover that explains what your business offers to the audience. Note that explainer videos don’t have to be animated. Time lapses of illustrations, a live-action recording, or any other visual way of telling your story are likewise appropriate. You would also be able to promote your brand through that.

Customer Review Videos

Another popular video marketing is customer review videos. You can request your customers to send their video reviews about your brand. In this video, your customers speak about their successful experiences with the brand. This allows other potential/ new customers to see the advantages of existing customers. After that, they will trust you, patronize you, and help you advocate your brand.

Question and Answer Videos

Question and answer video marketing plays an integral role in advertising a business. It does not only promote your brand but also helps you know your customers better. A company or organization can collect questions from customers and answer them in the video. This is a great method of marketing, as it ultimately builds customer-company relationships. Then, you’ll be able to promote your brand.


Advertising is the most essential part of any brand or business. People don’t have the time to read and research a brand. They prefer videos to other mediums. Video marketing ads are more understandable and interesting. They are a must if you want your brand to reach your target audience/ customers.  Luckily for you, 8 video marketing ads that you can use to promote your brand have been discussed. This helps customers to know about a brand in a fun and easy way. Therefore, if you really want to promote your brand, you should invest in video marketing for advertisements.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of ecommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


Video marketing is one of the most powerful, influential, and effective means of marketing your products and services.  According to a recent survey, about 84% of potential customers are convinced to buy a product after watching an interesting video. But, what makes a great video? You need to include some spicy ingredients in your videos before marketing, to become successful at it. Continue reading to discover some top secrets of super-successful video marketing that will put your dropshipping business or ecommerce business on the path to success.

Upload Interesting Thumbnails

A thumbnail is the first thing that viewers see before clicking your video and should provide them with a brief introduction to what’s coming up. Thumbnails are the best way to grab someone’s attention before your video starts playing. So if you want prospects to get excited about watching, then upload some attractive thumbnails.

A Successful Video Depends On A Good Story

To be super-successful in video marketing, you need to inject storytelling into your videos. As humans, we are wired to crave a story. A story ticks all of the boxes inherent in great marketing. A video with a good story grabs more attention, engagement, and sells than a video that just tries to push a product directly. A video content expressing values like knowledge, information, and concepts attracts more viewers as opposed to promotional videos talking about a product or service directly.

Get Your Logistics in Order

Video marketing is fun once you leverage creativity alongside it. To see the value in the time and effort you’ve invested in it, it’s crucial to set a foundation for success. Define the goals of your video marketing endeavor, outline your video marketing budget, your unique value proposition, and basics like where your video will be hosted and shared. That way, you’ll get a glimpse of being super successful in video marketing.

Know Your Audience, and Speak To Them

It’s no new thing, that people have different interests and preferences, which means you’ll need to tailor your message accordingly. One of the best practices of super-successful video marketing is to know your selected audience and speak to them in a relevant tone. Be sure to deliver a speech through an engaging perspective so as not to let them down!

Grab Your Viewer’s Attention At The Beginning

To be super-successful in video marketing, your videos need a hook. The first few seconds of a video whether a viewer keeps watching or not. 5% of videos keep viewers watching until the relatively end, the average video only retains 37% of viewers from start to finish. So, it’s important to hook viewers in at the beginning of your videos. Intrigue them by showing them a surprising fact or posing a tricky question. Just be creative enough to grab the attention of your audience at the beginning of your videos.

Make Your Videos Mobile-Friendly

According to experts at Facebook, people are 1.5 times more likely to watch a video on a smartphone than on a . With people switching to mobile browsing extensively, videos that are compatible with smartphones and are downloadable on mobiles do better business. It’s a mobile world. Capitalize on this trend by adopting video formats and live video stories popularized by platforms like Instagram and Facebook. This will also help you be successful at video marketing.

Always Optimize For Search

A successful video used for marketing is well optimized for search. Your videos should have a title with the most searched or relevant keywords, tags, and descriptions. As video becomes a more popular web traffic driver, you’ll want to keep up by optimizing your videos. Consider your goals when choosing a hosting platform. Then continue to boost your optimization potential by doing things like adding a video transcript, creating an engaging thumbnail image, and paying attention to the keywords in your video headlines and descriptions.

Collaboration With Brand Ambassadors And Influencers

Peer recommendations over company advertisements are trusted by 90% of people. More than any brand or product claiming itself to be good, what works better is a trusted influencer of the product, service, or brand. 49% of people take recommendations from influencers when purchasing anything. Therefore, collaboration with brand ambassadors and influencers in your niche to increase the reach of your video content will propel you for successful video marketing.

Final Thoughts

In a business world full of, you need to create something extraordinary for your brand or business to outshine others. Following these top 8 secrets of super-successful video marketing for different marketing platforms, you’ll have no problem getting a large customer base that is hungry for what you offer, and ultimately achieve massive success with your business.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


There is no doubt that video marketing is one of the most recent additions to the promotion toolbox. You may still be sceptical. Is it worth considering using videos for promoting your ecommerce business? Do you have enough funds and materials to create and use video content in your marketing? The answer is straightforward: Yes, it’s worth it. Video is one of the most all-around and effective digital marketing tools out there. Here are some reasons why you need video marketing for your ecommerce or dropshipping business.

Boost Sales

Video marketing is a wonderful tool to increase sales and amplify your conversions. Research shows that the mean website conversion rate for those who use video is far greater than the rate of those who do not utilize video.

Video marketing can help enhance the understanding of the service or product. In that way, it increases the chances of you making a sale after clients watch a product video.

People Trust Videos

Even when you show potential customers an image gallery of your product or service from each angle, they tend to prefer videos more. When an individual looks at a photo or reads a description, they might be worried that the product or service will not be the same as the one advertised. But with video marketing, they will be able to see the product in all dimensions, and also look at how to properly use the product in real life. In that way, they will be more convinced to purchase the product.

It Can Communicate Emotions

The validity of an advertising campaign can be conveyed in several ways. A video can add passion and make the product more difficult to forget. It is possible to highlight the difference that, after a sale of a certain product, a buyer has more favorable emotions. If a stationary image can display emotions only through a decorated smile, sober facial expression, or distinct body positions, a video can convey several different emotional states more evidently and brightly.

It Can Present Your Ecommerce or Dropshipping Business

Most potential customers will have more trust in your online store if they have an idea of how your company works and lives. Therefore, video publications from corporate occasions, actual work in your office, behind-the-scenes of your products shipping procedure, all these visualizations can generate more trust from potential and current customers and help to create the compulsory positioning of your company.

Video Sharing

If people find your video interesting, many of them prefer to share it on social media and therefore expand your reach without additional budgeting on your part. Viral marketing is in this conduit of promotion. Lots of people find sharing videos more satisfying than almost any other digital property.

The Shift towards Mobile Devices

Mobile phones have been integrated into our modern lifestyle. Of all the videos that are being watched worldwide, 75% are on smartphones. Most persons are becoming more engrossed in their work and have less time, so the idea to carry the compatible version of a computer in your pocket is fascinating.

Virtually everything that we can do on a computer, is available on mobile phones, including watching online videos. The malleability of watching a video while on a bus to work, in a restaurant with friends, or the workplace after a meeting is difficult to resist.

Easier to Remember Than Text

Humans are optical creatures. We comprehend and remember information better from watching a video than reading a stationary text. Honestly, the gap between text and video is large. We all remember most of the information that we see in a video and only remember very little when reading it in a text.

No one is saying that you should totally disregard your text content and focus exclusively on videos because text still has some value. It’s more effective to combine your text-based content with videos.

Make Users Spend More Time on Your Site

Reports by some professional bodies have shown that people usually will stay longer on a website that contains a video in it. The mean time spent on pages with a video is 7 minutes and 21 seconds, while the average time spent on pages that do not contain a video is barely 2 minutes and 48 seconds.

A bigger time spent on your website doesn’t always convert into productive things. But, at least your bounce rate will reduce, and your website will have more integrity in the eyes of Google, making it more likely to increase your sales.


You cannot deny that video marketing now is a crucial part of your marketing plan. It can create huge advantages from giving you a better ranking in Google, appealing to your potential customers to increasing your sales. While understanding the necessity of using video marketing is crucial, learning how to effectively use it is even more essential. Just try to make an exciting product video that you can display to your new and existing customers. You can ask help a dropshipping expert for help. Most importantly, make sure that your videos are engaging, compelling, and professional.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


Building an online presence for a small business may seem basic to the eye, but it’s one of the hardest things to do as an entrepreneur. This is even much harder when you consider the number of other businesses that you’re competing with. This is why you must start recording sales with your Shopify store so that you can earn as much income as possible.

You can only ever be considered as a proper online entrepreneur when you’re making sales. This is to say that business is a matter of profit without which it would be viewed as a leisure activity. That is why you must get ahold of a working method that will aid you in driving up your sales. Now, this is where the real challenge comes because it’s not always easy for you to just come up online as a small business and start making waves. That is why we’re putting this article together to educate you on the techniques that you can follow if you want to drive your sales on Shopify.

These are strategies that have been proven to work on eCommerce platforms with records of businesses turning losses into massive profits. A good marketing practice will enable you to know your strengths as a business and how you can play to them to drive sales. Let’s proceed to the main event, shall we?

Email Marketing

Email marketing is a mechanism of sensing messages that market your products to potential and current customers enlightening them on your products and build a formidable online community for your business. The unique thing about email marketing is that you’re totally in charge of the content that is being disseminated, and it’s completely consensual.

What’s more, email marketing is very effective and saves you many costs that you would have spent otherwise if you choose other marketing channels. The process is simple, and the email list can be generated automatically. All you have to do is to select the right content that will captivate your clients at any time. This is one of the best ways to market an eCommerce store, especially on Shopify.

SMS Marketing

SMS is another form of marketing strategy that you can use to reach your clients. The process is effective because it creates that kind of connection and awareness that assures your customers that you listen and connect with their product interests and specifications. It’s a very fast process that you can set up in as little as 5 minutes, and it’s very affordable. You can decide to create a marketing channel that uses SMS marketing with simple and precise messages about your products that your customers and potential customers will understand. You can use this method to flag off a campaign such as flash sales, discount sales and the likes, and it works like magic when carefully crafted.


You ever wondered how people get top results when they input product information in a search engine? This is what an SEO can do for an online store. A significant part of the traffic that comes to online businesses happens due to users being able to get them as results on search engines. The implication is that as many people search for a particular product on Shopify, a good SEO score will always draw them to your store. A higher rank in SEO will mean that you will get more traffic than users that offer similar products as you are. This is a very effective way of driving online sales when done properly.

Influencer Marketing

When you’re in doubt about how to project your products to your audience, it’s much better to seek partnership with people to create the right amount of awareness you need for your business. This is what influencers do. Influencers are usually individuals with a huge presence on social media who can partner with online marketing brands. Let’s take, for instance, that you need to market your clothing brand on Twitter; for example, you can have your influencer wear one of your clothing lines and tag your online shop. The massive reactions she will get will drive the needed traffic towards your clothes. Influencers are vital to the growth of online shops, relatively unknown ones.

Affiliate Marketing

Affiliate marketing is a strategy used to advertise online products by employing another business or individual to drive market sales. The employed individual is called an affiliate and will earn commissions for each sale made from his adverts. This is a very fast way of making sales without breaking much sweat. A significant part of digital marketing sales is achieved through this process. The process is just like the one that influencers do, and the affiliates will tag you to their social media handles by presenting it in a way that will attract customers. Once a sale is made through this process, the affiliate earns an incentive. Either way, you’ll be making massive sales.

Google Ads

People often think that being able to market on social media is all it takes to succeed in an online Shopify shop. They then choose to ignore that there are famous search engines that can attract buyers by typing a few words. This is what Google Ads is all about. This process is pretty basic that once you make a payment to google with as low as $5, your products will be marketed on Google search and YouTube. Imagine going from 20 sales a month to over 1000 sales; that’s the power of Google Ads. The unique thing about Google Ads is that you can only continue making payments when people click your advert. This process may cost you, but it does all the job for you without much effort.

Social Media Marketing

Don’t forget that social media is perhaps one of the easiest and cheapest ways through which you can market your goods. You can use any social network like Facebook, Instagram, YouTube, and the rest to drive improved awareness about your products and increase your customer base. It’s one of the best digital marketing tools around.

Video Marketing

People see lots of products daily, and the issue is to distinguish what makes them special or different from each other. This is where you can use video marketing to drive sales. Like the saying that goes, “Seeing is believing,” creating an explanation video about what you sell and how they can be used is a much better and efficient tool than just posting their pictures. The top visited videos on YouTube are mostly explainer and presentation videos. Using video marketing will surely be a game-changer for you if you take good advantage of that opportunity. Our professional Video Marketing Services at Fulfillman can help deliver engaging and viral videos for all types of eCommerce video marketing campaigns. You can count on our  expert team to help you get the best out of your video marketing endeavors.


There you have it! Above are some marketing practices to boost sales on your Shopify or ecommerce store. Build a Shopify online store from scratch, but employing the best marketing practices can take care of 50% of the hurdles you will face. This is why it’s good for a good eCommerce entrepreneur to maximize the tips created in this article. When done effectively, online sales are guaranteed to make massive returns through digital marketing.


Do you want to create captivating animation video ads to boost the sales of your ecommerce business? You are on the right path to achieving your goals! It is pretty challenging to create awareness of your product and services as customers can’t check the items physically. Thus, these brands must do something extra to promote their business and boost their sales. These videos provide detailed information about your product, thereby educating the viewer and enhancing their interest in the product. Read on to find out the guidelines on how to create captivating video ads for your ecommerce business.

Mind the Length

You have to understand that people are busy and wouldn’t probably have time to watch a long video. When they click on the video link, they can’t invest an hour in learning about a random item they found on the internet. The appropriate time length for a promotional video shouldn’t last more than 1 minute. Also, ensure that you captivate your audience with the video; in simple terms, make it short and sweet.

Target Potential Customers

Targeting potential customers imply managing who views the video advertisements and content. You have to consider the individuals who would view the video ads. For instance, direct response video advertisements can target your potential customers. Note that you don’t use the same technique to create ads on conventional television programming as applicable on social media. You have to understand that the mediums are different. Your business can target customers based on previous interactions, interests, parental status, age, and a host of others. For YouTube, ensure that you upload the email addresses of individuals who have subscribed to your newsletter.

Target the No-Sound Audience

Capturing the no-sound viewers is essential; so, ensure that your pace is fast and keep your message in the center of the screen. The inclusion of sound for highly engaging participants and subtitles for the no-sound audience ensure you can get across to everyone faster.

Keep Your Message Clear

Grabbing the customer’s attention doesn’t translate to passing across your information. The fact is that you will lose the customer without a crystal clear message. Instead, ensure that you hit the nail on the head and keep that message consistent for the entire duration of the video.

Think Mobile

Always think mobile. The reason is simple; when it comes to the videos’ elements such as logos, emojis, text overlays, etc. – these features are often overlooked. Ensure that these elements are incorporated into mobile devices. If not, your overall USP, CTAs, and message will be missed.

Avoid Hiring A Product Videography Expert

You don’t need to hire product videography professional. Although it is beneficial to have an expert involved, the use of a high-end phone camera will enable you to edit and record a video without any external support. Also, this will enable you to cut costs, mainly if you are a new entrepreneur getting started in the business.

Let the Visuals Speak

A fantastic voiceover can be an essential tool for a persuasive explainer video. However, in some instances, it is better to allow the visual elements to perform the communication. These videos shouldn’t have spoken text, using other audio and video elements to make the sale. For instance, most of the videos shown on social media platforms like Facebook don’t usually come with sound. Also, statistics have shown that most of the audience prefer the videos to come without any sound.

Show Some Personality

As applicable to another form of advertising, animation video ads need to be captivated and show reasons to be successful. Most potential customers might not be interested in purchasing your products when they click on the video; however, one that reveals the brand’s personality will likely be prioritized by your viewers.

Focus On the Difference

Animation video ads are appropriate for showing the best features of a product. But there is still much more to consider, and this is by demonstrating the product’s benefit to the larger audience. Thus, ensure that you focus on the difference of the product and ways it can impact their business and life. For instance, someone marketing a weight loss product has to focus on the benefits of this product and the weight they can shed within a particular period.

Go Back To Basics

Several things might seem basics. Nevertheless, this doesn’t imply that they don’t work. For instance, graphs, rockets, pets, retro items, etc., may be the basic techniques used by promoters, but the fact is that these techniques work! These techniques have been tested and tried several times and have proven effective; so, try it and ensure that you follow the procedures to promote your brand. Follow the tips provided in this post to create captivating animation videos to woo your potential customers.


There you have it! Above are some tips for creating inspiring animation video ads for your ecommerce business. For more information about our custom animation video ads and other dropshipping services, contact us today at Fulfillman. We offer affordable, reliable, and detailed services. Our experts will be available to speak with you and discuss the options available to you. With us, you are guaranteed to get quality and excellent services. A fantastic experience awaits you!


Animated videos are fast becoming the most beloved types of online videos. They are fun, good-looking, and can be used to deliver loads of relevant information in the most creative ways. It is not really hard to see why they are now considered the top choice for video marketing.

We’ve known for a while that custom animated video ads will become very big in the digital marketing space. It is finally happening, and many businesses are already poised to take advantage of it. Do you want to achieve your results with animated video ads, here are seven helpful video marketing tips for 2021:

Always Choose Relatable Themes

It is very important to create and use videos that people find relatable. If you fail to do this, your animated video ads will fail to connect with your audience and achieve the results you want. Your themes must be broad enough that they appeal to all your audiences.

In a bid to do something different, don’t create videos that are too good to be true. The wrong videos can easily make your audience erroneously assume that your products or services are out of their reach, and that can be a very big challenge.

Make Sure Your Animated Videos Catch Attention Instantly

No matter how you want to look at it, the truth is that people don’t really like ads. Many will quickly click to skip an ad once they have the option to do that. Exceptions are only possible if the video captures the attention of the watcher.

You will have just a few seconds to capture the attention of an ads watcher. It is important, therefore, that you create videos that can capture the watchers’ attention instantly and keep them watching longer.

Get To the Point As Quickly As Possible

While it is important to do whatever you know will grab a watcher’s attention as soon as your custom animated video ad starts, it is also important that you get to the point of the video as soon as possible. Don’t play around too long to the extent that the patience of your watchers will be tested.

Once you grab the attention of your audience, it is important to relay the message of the ad as quickly as possible. It is also advisable that you make the message as simple and short as possible. If it is interesting enough, your audience will even watch more than once.

Use Your Videos to Describe Competitive Differentiators

Sometimes, the secret to winning more customers than your competitors is to show why you are different. There are ways you can communicate this in your video ads and attract new customers. Consumers are always willing to try products and services that are better than the ones they are currently using.

While trying to convince your audience that you are better than the competitor, show real proof that you truly are. You will have to do that in an ethical manner that will not create controversies.

Use Videos to Communicate Brand Authority

When it comes to achieving sustainable growth and increasing your market share, establishing brand authority is very important. When consumers have to make choices, they will always choose businesses they trust. To earn that trust, you have to communicate brand authority.

To communicate brand authority, you will really need to be an authority in your field or market. You can achieve this by putting your customers first. Your videos should also indicate this. Show the viewers that you have the answers to their biggest questions in your field.

Express How Your Products Solve a Real Problem with Your Videos

Sometimes, winning more customers with a video ad can be as simple as showing them how your products or services solve real problems. The major challenge is that doing this is not often as simple as many consider it to be. You will need to be creative enough to achieve your objectives.

As hinted earlier, the first important thing to do is to capture viewers’ attention instantly. Next, highlight just how your products/services can solve real-life problems. Be specific and thorough, and you will likely end up with several new customers.

Experiment With Different Types of Videos Till You Get What Works Best For Your Brand

Just like in other forms of marketing, there is no one size fits all formula in video marketing. You may be lucky to find that your first attempt or idea works brilliantly, but you shouldn’t focus on that alone.

There are different ways to use animated videos for marketing your products and services. You can use animations for explainer videos, demo videos, customer testimonial videos, and more. Experiment with different ideas before choosing the best approaches to use for long-term video marketing.

Wrapping It Up

2021 can actually be the year of animated video marketing. Most businesses have already started reaping the benefits of this marketing method. This is a good time to start, and the tips here can help you get real results. Remember to experiment with ideas until you find what works best for you.

For more information about our custom animation video ads and other dropshipping services, contact us today at Fulfillman. We offer affordable, reliable, and detailed services. Our experts will be available to speak with you and discuss the options available to you. With us, you are guaranteed to get quality and excellent services. A fantastic experience awaits you!


Videos, over the years, have proven to be effective marketing tools. The use of video as part of a marketing campaign has been shown to capture the attention of the targeted audience. It is known to be more effective than plain texts and images. Not many content marketers are able to position properly a video as a component of a marketing campaign to yield the desired result. For this reason, we have created this article to help content creators kick things up a notch and boost conversion rate and revenue generation. Here are tips on how to utilize videos effectively in your marketing campaign.

Keep the Videos Short

The goal of the use of videos in marketing is to relate your brand with your audience. Long duration videos will not do you any service in boosting your marketing campaign. Videos should be short and cut to the chase, driving home the brand’s message. The average length of short videos is between 30 and 90 seconds. Your audience will lose interest if the video contains superfluous elements. Their attention span is short and because of this, you have to use the little time available to win their hearts.

Video Titles Should Have Keywords

Videos for marketing should be optimized in a way that they can be found on search engine result pages. Many content creators make the gaffe of not using keywords in their video titles. Some of them do this ignorant of the essence of their videos being found SERPs.

A keyword is a short phrase or word normally used by potential customers to search for your services or products on search engines. To drive traffic to your website and increase conversion rates you have to stuff the descriptive title of your video with keywords.

Video Should be Highly Descriptive

There is no point in creating a video for your marketing campaign if it is not going to be well-detailed enough to spread your brand message. The video targeted towards your audience should be descriptive to drive leads and improve conversion rates.

The video description should start from the title right down to its content. Just as you are making the video to be well descriptive, you have to make it using a language that a wide section of your audience can easily relate to. A well-described video will be able to pique the interest of your target audience in your brand.

Video Should be Based on the Story and Not Sales

What is a better way to leave an impression on your audience and make your message stuck with them? Bring storytelling into the video. You don’t want to come off as salesy and only interested in what you stand to gain from them.

Know that neurochemicals are involved when they watch your video. Capitalize on this by telling an emotional story of how your brand can bring a solution to their problem. Doing this will set you apart from your competitors.

Add a Call to Action at the End of the Videos

As much as you are avoiding to appear salesy you need to ask your viewers to take the desired action you want. What is the point of the video if viewers don’t get to take action? After you have explained the problems your services or products can solve, let them know you are open for business at the end.

In the last few seconds of the video, urge your audience to take the next step. Whether it is clicking on an order button or filling out a form, they have to be aware of the angle you are trying to reach with the video.

Share Your Video on Social Medias

After making video content of your brand they need to get out through many channels to your targeted audience. Doing this will expand your promotion and reach to accomplish the desired lead generation. You can share videos on your website, blog, Facebook, YouTube Twitter, Instagram, email, and lots of them to increase the engagement rate. Make sure the social media network has the audience you want before publishing a video.

Add Humor

Just as your audience wants to be informed through your video content, they want to be entertained. A brand can reap bountifully from adding humor to their video content. The goal here is to avoid coming off as bland and non-interesting. For example, the Dollar Shave Club was a small company but they amped up their growth using humorous marketing videos. This has endeared them to the hearts of many.  Take a leaf out of their book.

Educate Your Customers

Customers will not be interested in your video if it has nothing to do with educating them. For example, they want to get from your video how to use your products and services and how they can make the most of it.

Be Unique

As part of the move of optimizing your video for search engines, the video has to be unique and original. Create an image that your audience can identify with. Appearing original will make you stand apart from your competitors drive up sales and profit.

There you have it! Videos are essential tools in the marketing campaign of a brand. They have gained significant traction around the globe and are not expected to lose relevance anytime soon. Adhering to these tips above will help you drive traffic to your e-commerce store, decrease bounce rates, and boost profits.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.