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Nobody is above mistake, and mistakes are bound to happen in any business, including dropshipping and e-commerce. In fact, mistakes in dropshipping and e-commerce are not only found with the cases of newbies in the industry, but even the seasoned and the most successful entrepreneurs in this industry have also had their share of the mistakes.

However, they are successful today because they found their way around these mistakes. In this guide, you’ll learn about nine mistakes dropshipping and e-commerce entrepreneurs make and how to avoid them.

Picking a Wrong Niche

Your niche is vital, and one of the keys that determine how successful business would be. Some entrepreneurs got it wrong from the start by choosing the wrong niche. When starting a dropshipping or e-commerce business, niche choosing is one of the things that need to be done carefully and intelligently.

To choose a niche, it must be a niche you have passion for and very knowledgeable about. You can even determine how good a niche is by leveraging the likes of tools like Google Trend.

Putting All the Eggs in Just One Basket

Now, these eggs are investments, and putting them all in one basket means putting all the investment in only one market or promotion method. Promotion is critical for any business, including dropshipping and e-commerce.

While you can use paid ads and influencer market as the promotion methods, some entrepreneurs, sometimes make the mistake of going for only one. The solution, however, is for entrepreneurs to go for as much as possible, and diversify when promoting their store.

Using Too Many Suppliers

While it’s good to diversify in promotions, or even using more than one supplier in dropshipping and e-commerce, having too much often cause problems. Since it’s good to have more than one supplier as dropshippers get to compare prices and do not always need to close the shop because a supplier can’t deliver a particular product, they tend to go for many suppliers they do not necessarily need. It can be, and would be stressful managing them all together at some point. So, it’s better having them ‘not too many. ‘

Fulfilling Orders Manually

While it’s manageable to fulfil orders manually when you’re just starting, it would be a big mistake doing it manually when your orders are much. You might be able to process just ten orders manually if you only need to process 10. But if you’re to process hundreds or thousands, then doing it manually would be a drain on time and resources. Entrepreneurs should instead leverage automation to fulfil their orders as there are many tools available for this purpose.

Copying Other People’s Facebook Ads

That moment when you feel your content isn’t good enough, and you carbon-copy other people’s Facebook ads. While it’s good to see how your competitors are doing their thing, carbon-copying their thing is very bad for your business. A big mistake that if continued, could limit one’s chances of success in dropshipping and e-commerce. The solution is to provide original content, captivating images, and other elements that stand out.

Website Structure

Website structure happens to be another ground on which entrepreneurs commit mistakes. Websites that are not well structured often cause confusion and navigation problems for the visitors, which in turn reduces the chances of sales. To avoid this, ensure your store is very clear and neat, with easy navigation. There are platforms you could leverage while building your store, Shopify, WooCommerce, etc. can do a great job.

Failure to Edit Product Names and Descriptions

For every product, there’s a name and descriptions from the supplier. However, not making some changes to these names and descriptions can be a mistake. The goal is to customize, create, and make these products as yours as possible. Moreover, you are in the best position to give your customers the best description that won’t confuse them.

Not Reading Product Reviews

What about if the product is appealing and good to the eyes. Even the engagement is great. But there’s something some entrepreneurs often overlook, and that’s in the product review. Not reading products review before putting them on the store for your customers can be damaging to a store’s name. Visual appeal doesn’t always mean a product is great, always ensure you go over product review and see what users have to say about it.

Giving Up Too Early

Sounds like a mistake? Well, it is—a huge mistake from entrepreneurs, especially at the start-up stage. While dropshipping may be easy to enter, staying relevant is where the main task is, as there are a lot of things you’d need to deal with. Most of them have pushed some entrepreneurs back, and they gave up too early. Instead of giving up, take your time to understand and explore mistakes, then put them to good use.

There you go!  When identified, the good thing about a mistake is that solutions can easily be provided or ways to avoid them. In light of this, above are some of the common mistakes entrepreneurs make in dropshipping and e-commerce and how to avoid them, to have a successful dropshipping and e-commerce business.

In case you will like to know more about our services, contact us today at Fulfillman. We specialize in providing excellent and top class Dropshipping Services, Warehouse Fulfillment, China Sourcing, Third Party Logistics, and so forth. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.


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If you’ve been wondering how to drive traffic to your dropshipping or e-commerce store, today is your lucky day, as you’re in the right place. It is a popular belief that generating traffic and leads is one of the most challenging tasks one would see in dropshipping. While this may be true, it is also important to know that it isn’t totally true if you know your way around it. In this article, we’ll be giving the best and working ways to drive more traffic to your store.

Leverage SEO

SEO is so vital in dropshipping that as a dropshipper or any online business owner, you need to know and understand how it works.  SEO means search engine optimization – and it is a marketing tactic used in putting the name of your business out there, getting it found in the search engine results by people interested in something your business offers.

Things you need to focus on include – relevant keywords, creating internal links and sitemap for the major search engines, detailed meta descriptions, and more. When you leverage SEO, your store gets ranked higher in search engine results, which in turn drives traffic to your store.

Start a Referral Program

Referral programs are another easy way of driving more customers to your store. Since the problem is low traffic and not no traffic, you can easily utilize your existing customers in driving more customers to your store.

You can offer them a free premium service for inviting a number of their friends. You can also give your customers discounts or free shipping on future purchases anytime they share your products with their friends.

Do Some Housekeeping – Keep Website Sleek

Now, this housekeeping is in the sense of keeping everything on your site in place. First impression matters and a good percentage of shoppers will purchase from a website if they’re impressed by its look and navigation. Present your products well, and make sure your store is designed well and user-friendly.

Invest in Google AdWords

Advertising with Google Adwords is one of the fastest and sure ways to drive traffic to your dropshipping store. It is a pay per click ad service designed by Google to drive traffic. You pay for your ad when someone clicks on it, views your video or calls your business. When you leverage Adwords, an ad is designed for your business, and it’s displayed on Google search results when people search based on the services you provide.

Email Marketing

Today, email marketing and its techniques have developed so much that it’s one of the best and effective methods of doing marketing. As an online business owner, one of the things you’d need to start doing as soon as you start a store online is growing your email list.

With email marketing, you can launch campaigns to target new customers that haven’t purchased from your store, existing customers that have purchased in the past, and even do a campaign for the ones with abandoned carts to take a look at their cart again.

YouTube

Leveraging YouTube is another proven way of driving traffic to your ecommerce store. YouTube videos are known to be extremely visible in search engine results. You can leverage this by creating a channel for your brand,  and updating it with relevant information and reviews about your products. Also, YouTube is basically another search engine where people search for information. Thus, if your SEO stands right, you’ll get those traffic.

Social Media

There’s no way you can build your brand without social media. Creating social media profiles on the several platforms available is another excellent way of building a brand and getting traffic to your store. You can do this by creating accounts on various social media platforms, then based on your niche; you target your audience. You can create a Facebook page for your brand, create and join other Facebook groups, twitter, Pinterest, Tumblr.

Commenting on Other Websites

Making your voice heard and showing you are very sound in your niche is a good way to drive in more traffic to your store. You can try commenting on other websites, blog topics, or articles related to your niche. You can do this in the way of airing your suggestions or your view about a particular topic. When you get engaged and even drop valuable solutions, you get noticed, which means more traffic to your store.

Affiliate Program

Talk about a modernized way of marketing. Adding an affiliate program is one good way of driving traffic. You simply motivate people to drive these sales for you. What’s more? With an affiliate program, you won’t be paying for the marketing people do for you. You pay them a certain percentage of the sales these affiliate marketers bring in.

There you go!  Above are some of the best and working methods of driving more traffic to your dropshipping or e-commerce store. The competition is quite high in e-commerce. However, whether you’re a pro or a starter who’s just starting in dropshipping or e-commerce, you can deploy the above tactics as they’re sure to work for you.

Do you need a reputable fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Warehouse fulfillment, Drop Shipping, China sourcing, Third Party Logistics, and many more. Our dedicated team will be available to discuss with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.


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Choosing a platform for your e-commerce store can be daunting, primarily because there are many of them out there. Each with its pros and cons. Some are easy to use and more suitable for beginners, while some are not so easy to use, and they may require little programming knowledge. 

Instead of looking at all these platforms at a time, let’s take a look at the best two. Shopify and BigCommerce. Sooner or later, you’ll encounter this dilemma of choosing between these two if you’re planning on having an e-commerce store. So, which one to choose?  Don’t sweat it! Let’s take you through the comparison.

BigCommerce vs. Shopify: Background Info

Shopify was founded in the year 2006, with its headquarters located in Ottawa, Ontario, Canada. They are one of the fastest-growing e-commerce companies, and they boast of over 600,000 online retailers, with new additions every day. 

BigCommerce started operations in 2009 in Sydney, Australia. Although they now have their corporate headquarters in Austin, Texas. They serve more than 100,000 online stores.  

From the look of things, Shopify seems to attract much more growth than BigCommerce, thanks to its simplicity. However, both companies are growing for good reasons; they may just be slightly suited to different types of users. 

BigCommerce vs. Shopify: Pricing 

Pricing is vital when it comes to purchasing.  What’s a good product when you simply cannot afford it? Before choosing any of these two as your desired e-commerce platform, you need to know how their pricing is like. 

Shopify is cheaper to get started, and with just $9. The plan is Shopify Lite, and with this plan, you don’t need a separate new website to serve as an online store. You will get a “buy button” instead, which you can place on your existing site or anywhere online. 

BigCommerce doesn’t have any Lite option; its pricing begins with a fully-fledged online store. Their pricing starts with the BigCommerce Standard, which is at the same level as the fully-fledged own for Shopify named Shopify Basic. You’ll get Shopify Basic at $29, while BigCommerce is $29.95.

The two platforms give almost the same features for these two plans, from unlimited storage to unlimited bandwidth, 24/7 live chat + phone, blog module, and more. The only significant difference between these plans is the fact that BigCommerce number of staff accounts is unlimited compared to Shopify Basic, which allows only two.

Shopify Plan and Shopify Advanced Plan goes for $79 and $299, respectively.  Similarly, BigCommerce Plus and BigCommerce Pro go for $79.95 and $299.95, respectively. When you upgrade to these plans, you get more advanced features and support. All-encompassing, you could see both platforms look almost the same in terms of pricing, except for the availability of Shopify Lite on Shopify. 

BigCommerce vs. Shopify: Extensions 

Talking about extensions, both platforms have a great and super deal for you. They have enough extensions that you need for the proper and enhanced functioning of your store. You can find more than 500 extension apps in the Shopify store. Extensions for SEO, social media integration, fulfillment, customer support, and many others. Both free and paid ones.  

With BigCommerce, you can get some of these extensions in their catalog, too, both free and paid ones. Just like Shopify, you can add additional features to your site, with just a few clicks of the mouse. 

Shopify and BigCommerce both look okay in terms of extensions; however, in terms of the selection and numbers of these extensions, BigCommerce is slightly less rich than Shopify. 

BigCommerce vs. Shopify: Features 

With every iota of truth, both platforms come with all standard e-commerce features you could think of. These platforms will both give you: 

  • Access to unlimited products in your store. 
  • Unlimited orders
  • Unlimited bandwidth 
  • 24/7 live chat and phone support. 
  • A fully-fledged online store. 
  • Unlimited storage
  • Multiple payment gateways
  • Store optimization for mobile
  • Shipping integration 
  • Tax calculation automation 
  • Customer accounts
  • Sales reports 
  • Inventory management 
  • SSL integration 
  • And many more 

All these can be found on both platforms, although Shopify can be quite simple and easy to use when it comes to things like multilingual setups and built-in tools for dropshipping. On the flip side, BigCommerce boasts of multi-layered hosting security and DDOS protection. 

Load Time and Page Speed

A look at the load time and speed of these two great platforms show us they both load very fast and quite okay. But of course, one will be faster. Visitors expect your site to load fast. If it doesn’t, chances are they will exit. Overall, in terms of speed and load time, Shopify leads the race with an average load time of 1.3 seconds while BigCommerce’s average load time is 2.2 seconds.

There you go! The comparison you may need for you to choose between BigCommerce and Shopify. The key in choosing is to look at what each of them can do, and match it to your needs in an e-commerce platform.  Luckily, above are some keys! The features, pricing, extensions, and load time. 

Do you need help with your Shopify dropshipping business? Contact us today at Fulfillman. We are leading service provider of Drop Shipping, China sourcing, Warehouse fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your needs. With our state-of-the-art technology, we can help you achieve your short and long-term business goals. An amazing experience awaits you.


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The online business space is booming and drop shipping has become one of the most popular business models of the century. There are several things that make drop shipping attractive. It is one of the easiest ways to start making money online with very little risks involved. Depending on the kind of products you choose to handle, the business can be started with very little capital.

Although drop shipping is considered relatively easy to start. Nevertheless, building a successful drop shipping business, especially with an eCommerce platform like Shopify, takes planning and sustained effort. With several people already engaged in the most profitable niches, new entrants will have to work smarter to make headway. In this article, we will discuss seven essential steps anyone can take to build a successful drop shipping business:

Choose the Right Niche

Find your niche.

The need to choose the right niche cannot be overemphasized. Some assume they can start with anything at all and figure out what they really want to handle with time. While this may work for some, it doesn’t always work out for several others. It is important that you choose a niche that you are actually interested in.

However, it does not have to be about passion; consider what you really want to achieve with your drop shipping business and choose a niche with the right potentials. Some important factors you should consider while choosing a niche include attractive profits, low shipping cost, appealing products, products that are being searched for, and products that are not readily available in the local market. It will also be helpful to choose products you can easily brand and sell as your own.

Research the Competition

As hinted in the introductory part of the article, there can be serious competition in drop shipping. Some of the most profitable niches already have individuals that are doing so well. If you are interested in such niches, you will have to work harder and smarter to make a name for your business. It is wrong to run from competition: serious competition is a sign that a particular niche has serious demand.

Research the competition and understand how they are doing their thing. During your research, it will be helpful to find a differentiator. When you are able to successfully make your shop different from the rest, it will be easier to get the attention of your audience and sell more.

Choose Your Supplier

This is another important step you have to handle with care. When you work with the right people, your business stands a better chance of becoming successful. On the other hand, choosing the wrong partners can ruin your drop shipping business as soon as you start. There is no need to rush this process.

Take your time to search for suppliers and consider such important factors as reputation and communication style before deciding to work with any supplier. Ask your potential supplier important questions to understand their production capabilities. They should be able to scale with you when your business starts growing rapidly.

Create Your E-Commerce Website

Your website will significantly influence your drop shipping business. You need the type of website that your potential customers will enjoy shopping from. The fastest way to create such a website is to use a simple e-commerce platform like Shopify. You don’t need a tech background to get this done and there are lots of helpful features that make selling easier.

Although, it is not a bad idea to hire professionals to create a custom e-commerce website for you but ensure that you hire the right people that can create a unique website that is easy to browse. It should be a responsive website that can work for mobile and desktop browsers perfectly. Your website should also be easy for your customers to check out.

Develop a Business Plan

You need a solid plan to succeed at anything and drop shipping is not an exception. With your great product and awesome website in place, the next important thing is to develop a business plan to work with. Your audience, product, partners, and competitions should be featured in your plan. As mentioned earlier, finding a differentiator can be very helpful. You have to do more, however. Customer acquisition and plan for profitability should be prioritized.

Market Your Business

Marketing is an essential aspect of any business. Online marketing, therefore, is very critical for your drop shopping business. Your competitors are marketing, and it is required that you market, too, to get ahead. In fact, it is expected that you market like crazy when you want to build a successful drop shipping business.

Marketing like crazy doesn’t mean you should throw away money; you can be aggressive with marketing and still remain profitable. Facebook advertising is one of the best ways to reach new customers but it is not the only way. Your marketing plan should include a strong mix of SEO, email, social media, and content.

Analyze and Optimize

Depending on your major customer acquisition channel, you need to analyze available data and optimize your strategy. Google Analytics and Facebook pixel data are among the data sources you will need to understand how your online endeavors are going. By analyzing your data, you can see what is working and what is not. Do not be afraid to make changes: do more of the things that work and eliminate the things that don’t work.

 

With drop shipping, starting a business can be very fun. It offers an amazing way to build successful online businesses and you can join the smart individuals making so much money from it. By following the steps discussed here diligently, you stand a great chance of building a very successful online business through drop shipping.

Do you need help with your drop shipping business? Contact us today at Fulfillman. We are leading service provider of Drop Shipping, China sourcing, Warehouse fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your needs. With our state-of-the-art technology, we can help you achieve your short and long-term business goals. An amazing experience awaits you.


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Pinterest is an image-based social network that delivers more referral traffic than any other social media site – maybe not Facebook. The fact and the bottom line is that Pinterest is no doubt the #2 referrer of traffic to websites on the whole internet, forgetting other social media counterparts.

Pinterest started small just like a site where users can post pictures of their friends, family, pets and more. However, the response has been unbelievable even to the fact that people now use the website for marketing purposes and to increase web traffic.

Not only can you generate more traffic to your website and blog when you get more followers on Pinterest, but it will also increase the buzz about your business. Here are some of the ways you can use to drive traffic to your website using the network easily.

1. Claim your business name

Pinterest username is limited to 15 characters and is just like Twitter. This means that you need to claim your name, business or service name. This way you can keep others from using your name and maintain a consistent brand across all social media channels.

2. Add the “pin it” button to your website

The fact is even when you don’t use Pinterest that does not mean your website visitors are not using it. If you don’t think like this as a business owner, you are missing a HUGE “word of mouth” marketing opportunity guaranteed to start driving traffic to your website. You will be giving your visitors the opportunity to spread your information giving you more online visibility and exposure when you add the “pin it” button for websites.

3. Let people know you are on Pinterest there

Don’t open an account and leave, start by pinning a few images that say something about your website. The next part is simple… tell people you are on Pinterest. Of course, Pinterest makes this task extremely easy as you can even link your other social media account to Pinterest. This seamless integration allows you to tweet and share your “pins” with a single click.

4. Add website to Pinterest comments

As beneficial as Pinterest can be overdoing can lead to you being spammed by the network if it is not handled with care. The addition should be done when you are offering extra value to the customers for what they are already reading or seeing. The secret here is to stay safe and still gain value at the end of the day which is getting traffic.

5. Mention the website in ALT tags

Pinterest remains to be amongst the largest online publishers ‘social referrer making it a great way to maximize your website traffic. The ALT tags of photos will do the magic for you since it makes it possible to have the website mentioned with every pin from your website as long as there is an official ‘Pin It’ button.

Pinterest gives you the chance to add that special touch to your business, something that big company cannot afford to pull off. So strategize before jumping in. Do things right and get laser-targeted traffic to your site and sales to go with it.


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One of the best and easiest eCommerce shortcuts presently is Dropshipping. Why is that a retailer won’t have a problem with stocking the products they sell instead they only serve as a middleman and the items are shipped directly to the customer from a third party? This is a lifesaver especially for small businesses that are just getting started online and don’t yet have the resources to manage their shipping in-house, inventory, and production. However, big business can also turn to drop shipping as it is a convenient shipping system that’s used by more companies than you’d think.

Even large and established businesses use dropshipping to complement their regular inventory-based online sales. This type of business finds the benefit of drop shipping very high because it saves them the stress and higher cost of shipping. However, if you are at a point where everything is good to go for your online dropshipping business – maybe you already chose the right products to sell and have finalized and launched your website or whatever place you plan to display your items.

But, have you prepared the processes you have in place to receive payments from your customers? Your payment is very important even if dropshipping requires minimum financial capital, no need for inventory, no shipping details. All imaginable products are readily available for dropshipping. This explains why most people who for some reason do not have an existing job, opt to venture into an online business.

In receiving the payments from your customers, you may choose from several available options. You can even have the customers choose which one will be convenient for them to use. Different online payment methods can all respond to your needs as a business owner. There is an option to receive electronic payments, cash upon delivery or COD and via the use of credit or debit cards. But, the most advisable and best one for everyone is Payoneer.

The world we live in today is a borderless digital world, and Payoneer allows millions of businesses and professionals from over 200 countries worldwide, to grow globally by facilitating fast cross-border payments. Many big businesses rely on and also make use of Payoneer to send out payments to their beneficiaries worldwide. Businesses and professionals can now pay and get paid globally With Payoneer’s fast, flexible, secure and low-cost solutions, just as you do locally.

Other than convenience, you may also base your decisions on payment charges when you use Payoneer. Some payment methods cost more than others. Payoneer also allows you to receive email confirmations about a received payment as soon as the customers have made the deposit. If you can use Payoneer as your payment method, then receiving payments will never be a hassle.

 


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As an online business, you already know how important it is to attract customers to your site. But did you know you could leverage another site to drive even more traffic to your online site? By also selling on eBay, you’ll be able to increase your sales and traffic, which will help your e-commerce business thrive and succeed. eBay currently has more than 165 million buyers worldwide, so by listing on the site, you’ll get high-volume and relevant traffic of customers interested in your goods. They’ll see your site on eBay, like your products and are more wiling to had over to your site to see what else you’re offering for sale. Here’s a rundown as to why eBay is the best platform to see on:
  • Extra revenue for your online store- Although you might have to pay eBay a bit some money to list your item (they take a percentage of what you earn), you’ll definitely get a steady stream of customers. eBay will take care of your discovery, promotion and traffic, while you just continue to provide the inventory. Since eBay gets a certain fee per item that’s sold, they do a great job to provide quality leads to convert more orders. You’ll notice that once you start selling on eBay, you’ll get orders practically instantly!
  • Building your brand- You can leverage eBay to build your brand pretty much the same way you do your own online store. You get to customize your own store page with your brand, logo, colors and more. You get to choose the type of layout you want so that you can really represent your brand on one of the most used shopping sites in the world.
  •  More traffic to your site- You can leverage eBay to drive more traffic to your site by linking it to your page. Customers will like what you’re selling and be interested in seeing more, thus clicking on the link you provide on your seller’s page to check out for more items. And with all those buyers using the site, anyone who sees your page will be curious as to what else you offer and want to see your site, thus generating more potential revenue for your e-commerce business.

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Whether you have been selling on eBay for long or you are new to international selling, then you must have heard of the eBay Global Shipping Program (GSP) that lets you sell your items internationally while you ship domestically, making international sales as easy as easy as domestic sales. As a seller, one of the things you might not like doing is selling to international buyers due to the fact that there are hassle and complexity of international postage or customs issues, not forgetting the fear of scams and frauds; well GSP has proven to be the solutions to these problems for sellers on eBay. So, read on to learn more about GSP.

What is eBay’s Global Shipping Program?
Simply put eBay’s Global Shipping Program is a program that allows you sell to international buyers without having to face the issues of custom or shipping by yourself. The items you list on your shop will be available to buyers that are not in the same country as you, and they will be able to pay for services like international postage and any necessary customs clearance services the moment they check out. The bottom line is all you have to do as a seller is to package the products and post to eBay GSP to forward it abroad.

How does the Global Shipping Program work?

The Global Shipping Program is available for both the new or old seller into international selling and allows them to list and sell items on a global basis, while shipping their products domestically, making the process so easy. The moment you enroll for eBay Global Shipping Program, you will be able to apply it to your new and active listings, and your listings that are eligible will be live to international buyers on eBay.com.

There are no hidden charges as the total item price of the product with import charges will be calculated automatically for your buyer before they check out. All you have to do when you get an international order is to send the products to the US shipping center close to you and leave the remaining process like payment of applicable import charges, customs forms, package processing, and international shipping with tracking for the Global Shipping Program to do.

Payments for Global Shipping Program items

The best part about using GSP is the fact that there are no additional costs for using this program. eBay will only charge you on your Final Value on the item’s price plus the cost of postage, not on the international postage costs or any import charges. When an international buyer makes a purchase, let’s say through PayPal, PayPal will split the payment between you and the international postage provider of which you will receive the full payment for the item and domestic postage. Also, you don’t have to worry about adding any additional information to your listings as the international postage costs, and eBay will calculate import charges.


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SHOPIFY is a Canadian based eCommerce company that has it’s headquarter located in Ottawa, Ontario. Shopify has grown to be a famous eCommerce platform that is famous for its establishment of online stores. Shopify id eCommerce sites and retail point-of-sale systems and it was launch in 2004 and integrating advanced features in this platform till date. One of the purposes of the launch of Shopify was to help get rid of situations like setting up a website right from scratch just to run our online store.

Nowadays, its no doubts that Shopify is one of the most popular choices among those looking for an option to set up their online store. Shopify offers tons of valuable extensions, read on…
Start Your E-commerce Business Promptly with Shopify

Do you have plans to start your own online business or store but you are shot on budget then Shopify comes in handy as it allows you get access to plenty of tools such as the business name generator, business loan, and profit margin calculators, terms, and conditions generator, slogan creator, business card maker and many other great features. Once your store is up and running, there are many other features you can enjoy using Shopify apart from the one listed above. Some of them include Image resizer, Gift certificate templates, Shipping labels, invoice generator, Pay stubs, and many more others.

Great Customer Support:

One of the main reasons why stores owners keep flocking to Shopify is the fact that it gives excellent customer support. The customer service is available 24/7 every day to help solves any problems that can arise when having to learn a new system. The customer service offers chat and Email options.

Functionality:

Shopify is so functional that it allows you to install and fully customize the website to your satisfaction and also allows you to enhance your sales and leverage on social media. Some other function that Shopify provides you with includes accounting, inventory management along with business reporting. There are also features where you can add autoresponder integrations which can help your business going even when you are not available.

WHY CHOOSE SHOPIFY FOR E-COMMERCE STORE SETUPS?

There is much reason as to why you should choose Shopify for your business even with the fact that you don’t have to spend many days developing the site as per your expectations with other websites. With Shopify advanced features its shows the points of figuring out how to use time efficiently. With Shopify, it’s all pretty much intuitive and attractive. The bottom line is Shopify as gain more interest than other platforms because Shopify allows us to have full control over the appearance and setup of your store.

The fact s that Shopify in sum comes with all those tools that can help an online business flourishes. The online platform is affordable and is one of the most accepted and used e-commerce solution platforms. So, move your website to Shopify and acquire increased returns.


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A major part of running a drop shipping business is promoting products.  We know potential sales are increased by promoting the online store.  So now, let us talk about another way to promote and become successful in drop shipping.  In this post, we will talk about email marketing to help your drop ship store.

But wait, how do we use email marketing to promote your drop shipping store?

When a customer buys, an email trigger will be activated.  Promotion can happen when a customer left a product on the cart and did not complete a purchase.  It could also be items or brand names that are related to the purchase.  It can trigger special promo or discounts to potential customers.

Understanding Email Marketing

Email marketing is defined as the act of sending a commercial message, typically to a person or a group of people using email.  The goal of email marketing is to send emails to potential or current customers.  This may include advertisement, business request, or brand awareness.  Email marketing is being sent to old or new customers to enhance relationship for customer loyalty and repeat business.

Advantages of Email Marketing

Email marketing presents a better relationship with customers driving better investment returns.  We can say that email marketing is one of the best means of marketing.  See why it is beneficial and how it will help your drop shipping business.

It is cost effective

As a businessman, one of the primary considerations you think of is cost.  With email marketing, you do not need to shell out money for print cost, no postage, and advertising fees.  All that is required is an active email address from your potential and old customers.

Tool to analyze the market

To measure the success of a business, it is essential to gather data and know the movement of sales.  With email marketing, you can track the customer’s interest and behavior.  From there, you can build a marketing strategy to campaign products which interests your customers more.  Once a customer put an item on its cart but did not finish the sale that can activate the trigger.  This means that the customer is more likely interested in these products.

Targeted Audience

Of course, when customers make that sale, you have a record of the customers status, demographics, and interests.  With email marketing, you do not need to post advertising targeting the general market.  You can promote what is required by your customers.  Targeted audience reduces spending too much on unnecessary advertising with fewer returns.  Saves time and energy also, does it?

Creating an Effective Email Marketing Strategy

Creating an email marketing strategy can be complicated.  To avoid this, you may refer to the steps to create an effective email marketing strategy.

Choosing the Right Tools

To create an effective email marketing strategy, you have to choose the right tools.  Here are some of the tools you can use for email marketing:

Search for other email marketing tools using your browser as there’s a long list of tools you can use.  The ones I have mentioned are just some of the software that is readily available for you to use.  You can refer to pricing, details, analytics platforms by checking their website and then choose whichever works best for your dropshipping business.

Target your Audience

Once you have chosen the right tool, you need to select the audience from your customer’s list.  These are a few things to consider when choosing your audience.

  • Are these the best customers?
  • Why did the customer purchase our product?
  • What products did we offer that is not available to our competitors?

Select the Email Type to Send

There are different types of email you can send to your customers.  Some of the email types you can use for your marketing are:  Newsletters, Automated Drip Campaigns, Promotional Emails.

Set a Frequency For Your Emails

Each customer is unique.  You can experiment to see that time of the day your audience is most engaged.

Set Goals

The main purpose of email marketing is for your customers to click on the link and make a purchase.  Specifically, these are the goals you are looking to say that you have an effective email marketing strategy.

  • Increase click-through rates – It means that your customers were able to read through the email and followed the link to your website which increases conversions.
  • Increase ROI (Return on Investment) – You can set goals to improve your average ROI.
  • Increase open rates – An unread email is considered ineffective because it was not opened by your customer.
  • Increase the number of subscribers – The more people you reach via email means better business.

Design your Content

The next thing you have to consider when creating an effective email marketing strategy is the content.  You have to ensure that your content is encouraging your audience to read through your email.  You should also design your content to fit multiple devices.  As a matter of fact, most of your customers use their mobile devices when browsing through emails because it is more convenient and handy.  And lastly, create a subject line that will encourage your customers to open the email.

Monitor Email Marketing Performance

In email marketing, it is essential to monitor the performance by recording the results.  Once you have the trends, you then adjust them as to what works best.  Email marketing platforms have a set of analytics to gather data such as:

  • Email opens – This refers to the number of emails opened vs. the number of emails sent.
  • Email deliveries – This refers to the number of emails delivered from your list.
  • List of new and unsubscribers – Refers to the number of people who unsubscribed, and the number of new subscribers you gained.
  • ROI – (Return On Investment) – How much revenue did you generate from the emails sent vs. the amount spent.
  • Email bounces – The number of emails sent to customer’s inbox which bounced back unopened.

You can leverage through the data provided to have an effective email marketing strategy.

Once you have a strategy in place, you can execute the basics of your plan.  With what you have learned today, you can now create your own email marketing strategy and set goals to help boost your dropshipping business.

Related Questions:  

Is email marketing easy to do?

Yes, email marketing is easy to do.  Businessmen use email marketing to promote their products because they find it cost-effective and efficient.  This targets the right audience without spending too much cost. It is an effective way to build a strong and consistent relationship with your customers.

What is traditional marketing?

Traditional marketing refers to any type of promotion, advertising, and campaign that is being used by companies to promote business and improve sales.  This is also used for mass communications.  Traditional marketing includes:  print advertisements, billboards, flyers, and leaflets newspaper print ads.

Which is better:  traditional or digital marketing?

Digital marketing is anything like traditional marketing except for it uses digital devices.  People are accustomed to traditional marketing because of longevity. However, today’s technology is in a call for interactive means of marketing targeting a specific audience that generates success.  Whichever you choose for marketing is fine, as long as it produces enhanced output to your business.