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As e-commerce business advances, online store owners are now leveraging technology to step up their game. However, it can be challenging to choose the best platform given the plethora of e-commerce platforms online.

Over the last ten years, E-commerce has increasingly gained popularity. Online sales skyrocketed and have been predicted to rise even more in the future. If you’re looking to start an online business, having an e-commerce site becomes necessary to help you capitalize on the massive growth of online businesses.

While you could choose to get a web developer to kickstart your online business, it can cost you time, money and limit your chances of growing faster. An already developed e-commerce site would be a better option if you’re looking to start and grow the business immediately, plus you save yourself the cost of getting your own website.

There’s a wide range of e-commerce options on the internet, so how would you know the best platform to choose? In this article, we’ve outlined eight essential tips for choosing the best e-commerce platform for your business.

Consider the Pricing and Payment Options

One of the most important things to consider when choosing an e-commerce platform for your business is the price. It’s vital that you understand the amount you’ll be paying, especially if you’re working with a budget. Almost every e-commerce site charges a monthly fee, whether a self-hosted or hosted site; however, the price may vary.

Compare the costs and benefits, prioritize accordingly and work with your budget. You should also consider whether the e-commerce platform offers multiple payment gateways like credit cards, debit cards, and PayPal. Some e-commerce platforms do not accommodate third-party vendors, which can make potential customers abandon their carts. You can also build your brand in the local market by using local payment options to allow local audiences to access your product.

Mobile Friendliness

Studies show that up to 60% of online searches happen on mobile phones. With the high traffic from mobile devices, it’s not unusual that purchases will come from mobile devices. You’ll need to choose a platform that allows customers to easily access and navigate your online store from their mobile phones.

Multichannel Integrations

It’s also crucial to consider the e-commerce platform’s integration and plugins. It can be hectic to manage your seller accounts on different online market places that’s why a multichannel integration is vital. Some e-commerce platform like Shopify provides plenty tools that help you streamline your business activities. For instance, you could easily sell on Amazon, Google Shopping, eBay, and Etsy simultaneously by integrating your seller account dashboard on your e-commerce platform.  Then synchronize your e-commerce store with your seller account making it easier to manage inventory and product orders. For plugins, you’ll need to consider your business needs and determine the most suitable plugin for the business. Some of the plugin type you should look out for includes:

  • Email marketing tool for communicating with customers and driving them to your online store.
  • Accounting plugins to handle sales, revenues, and profits.
  • A reward program to appreciate purchasing customers.
  • Apps for handling product shipping process.

Security

Many online customers are concerned about the security of the site where they purchase products because they wouldn’t want their credit card information to be exposed to fraudulent activities. Ensure that the platforms support HTTPS/SSL and are compliant with Payment Card Industry (PCI) to allow a secure payment.

SEO-Friendliness

SEO optimization is also crucial for e-commerce businesses. Your business needs to come up in search results so potential customers can easily find your product. Here are basic SEO tips to consider when looking for an SEO friendly e-commerce platform:

  • You can use a custom domain name
  • You can add meta tags and descriptions
  • You can add a blog to the website
  • You can add captions to images
  • Customers can leave reviews
  • You can gain access to the platform robot.txt file
  • It allows API integration for the Google Analytics tool
  • You can use pagination in product search results

Customer Service

Excellent customer service is one of the core features of a thriving business. However, with an online store, you have limited control over what happens. For instance, when the server is down, or there’s software disruption, customers won’t be able to access your store, which can affect your revenue. Using a platform with available customer care would make the business easier to run.

Platform Scalability

Like every other business owner out there, you’d want your business to grow; that’s why it’s vital that you choose a platform that supports scalability. Handling large traffic is not enough to assume that the platform can handle a larger sales volume.  Also, ensure the platform won’t charge exorbitant fees as you scale.

Great Catalog

The product catalog is a crucial aspect of your inventory. Check if you can easily make changes to the product catalog when necessary. Also, ensure that the product catalog works with your niche. For instance, if you sell clothes or footwear, the product catalog should support a feature that lets customers choose their sizes or preferred color.

Endnote

Choosing an e-commerce platform can be challenging for beginners. However, with the tips above, you should be able to select the best e-commerce platform for you in no time. Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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This pandemic has affected and still affecting some online and offline business; even the economy has taken a downturn. This calls for the need to have a business that can survive a pandemic, the one that would still be paying you like there’s no downturn whatsoever, it pays even while you’re sleeping. In this article, we’ll show you how to create an online or e-commerce business that can survive a pandemic.

Create a Steady Stream of Organic Leads

To have a shield and create an online business that can survive any pandemic or recession or economic downturn, you need to find a way to create a steady stream of organic leads. It is through this that you can get a steady income flow. Creating a steady stream of organic leads is not so difficult to do if you know how to. Luckily, we are going to show you how. Three platforms you can use for this purpose are Medium, WordPress, or Social Media.

Just like the way you post pictures on Instagram, Medium (Medium.com) is a website where you post articles, follow other writers, while you get followed in return. The website gets tens of millions of visits per month, and if you’re very good at what you do and write, you can get about 1-2 new email subscribers per 100 views. Now think of when you have thousands of followers, and how many views you would get. The trick is simple, a CTA at the bottom of your blog post that says something like, “Hi, why don’t you sign up for my newsletter to get more on this” will usually do the magic. Then there’s a link to a sign-up form.

WordPress is not like Medium; it’s basically just your own website. You have to run the website by yourself and create your own traffic. SEO can help you with this. The trick here is to find a keyword or niche with a low volume of people, build your site based on it, and put that traffic you’ll be getting to good use.

You can also leverage social media sites to get your leads. Social media site like LinkedIn is best suited for this. Unlike Medium, where you can only post articles, you can choose to post videos, pictures, and status updates on LinkedIn. The trick here is to make a good piece of content that will garner lots of views; then you tell viewers that there’s a link in the comments to sign up for your webinar right away and drop the link in the comments.

Create a Revenue Stream

Now, let’s get into the process of making money with those leads we’ve gotten from the first step. You could create a funnel for your revenue stream. The funnel is the process flow from where you make a post to when you get paid for it.

Your funnel could look like 1. Blog Post → 2. Email Sign Up → 3. Free 5-Day Email Course → 4. Webinar → 5. Online Course Sale.

It’s simple and very effective. People read your posts or articles; they sign up for your free email course, attend a webinar, where you get to teach something and, in the end, sell out a product or an online course.

Automate the Revenue Stream

If you can generate enough leads and create a revenue stream from them, then you need to make sure you automate the revenue stream. You don’t want to be online and doing webinars all day, do you? Especially when there’s a faster way, the way of automation.

The secret is to have an automated webinar that can run three times a week. Your leads get to subscribe for your email course from your blog post, then to the automated webinar which is going to be shown to them like it’s live, and then your automated sales flow in.

Have Multiple Revenue Streams

Like it or not, all the processes above might not still be sufficient enough to survive a pandemic. The secret is having multiples of those revenue streams. Yes! Five is better than one, right? So far, you do the five the right way.

The reason for diversifying is not farfetched. What if the only one stream you have went down? How are you going to survive? However, with multiple revenue streams, if one is down, two or three can still be paying you.

There you have it! How would you feel if you keep getting different emails, multiple times in a day saying some customers just purchased your course online? Especially in a time like this. You’d feel great and thrilled right. Well, above are the secrets, the ways to create as well as the process that can help your online business survive during a pandemic.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.