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The year 2020 may not be going according to plan due to the effects of the COVID-19 pandemic. Many brick and mortar stores are closed up with some having no hope of ever recovering. While digital marketing has had its own share of COVID-19 effects, it’s noteworthy to mention that e-commerce owners are some of the little flourishing business owners at the moment. 

In this article, we will expose you to six tips you can adopt to promote your Shopify store in 2020.

The Performance of E-commerce Marketing Amid Covid-19 Pandemic

E-commerce marketing is now the new status quo in the world of businesses. Most business starters who wish to launch into the online space must know that there is an unhealthy rivalry going on, with numerous online businesses posing a severe threat. Almost all types of physical businesses have successfully found their way to the online platform, and as such, uniqueness or peculiarity is what makes the difference.

As much as a plethora of businesses has leveraged the online environment, it doesn’t make e-commerce marketing any less critical, and it doesn’t mean you won’t succeed. It has saved business owners a whole lot of hassles. Having an e-commerce website, especially a Shopify store, is one of the first things that a 21st-century internet marketer should take advantage of. Even the ongoing COVID-19 pandemic has made the online world all the more relevant.

However, having an e-commerce store is one thing, driving and increasing traffic and conversions are another critical determinant of success. For every online business to thrive, it must exploit the use of optimal e-commerce strategies. The online space is littered with valuable tools and various social platforms. If you can leverage them effectively for advertising and marketing your business, there’s a guaranteed massive inflow of traffic. Here are some six tips to promote your Shopify Store in 2020:

1. Leverage social media

Social media

Social media platforms such as Facebook, Pinterest, Twitter, Instagram, and the likes, have indeed been a blessing to e-commerce marketing. They have proven to be tools that can be harnessed to derive the expected result. Let’s briefly examine some of them.

Facebook 

In as much as Facebook has undergone a plethora of modifications, it remains a platform that can drive in massive traffic to your e-commerce website or online store.

Interestingly, with Facebook, you can drive product and brand awareness and make anticipation for new product launches with an active 2.5 billion users.

You can easily discover more leads and buyers using a simple signup process. Facebook might have started as an instant messaging app, but it has indeed revolutionized the online space, and you can leverage that in making your online biz fly. 

The platform helps in unifying the entire shopping process by linking the online spaces to the physical stores. 

With Facebook, you can accomplish a whole lot for your online e-commerce business. This popular social media platform has an audience insights tool that can fetch you credible information about your potential customers. 

You can also create a Facebook business page with a short description of your products and services. Facebook doesn’t just help in changing us from pen pals to online communicators, it also gave our online businesses numerous customers. With a mastery of Facebook uses for commercial purposes, you can send your business into the reaches of potential customers and like minds. 

Pinterest

Pinterest was launched back in 2010 as a platform for women to check out trending fashion styles, decors, and meal planning activities. In as much as it has fewer users compared to other social media outlets, it is indeed gaining ground in e-commerce marketing. 

It is the second biggest source that drives social media traffic to Shopify with over 800,000 online stores, up to $68 billion worth of sales. Over the years, Pinterest has evolved, adopting new changes. However, that women use it more than men, it is still a place for online e-commerce businesses to generate more sales and thrive.

With mastering Pinterest for e-commerce marketing, it comes the great opportunity of increasing traffic and sales in your online store. 

Twitter

This is another social media platform that can be a highly valuable e-commerce marketing tool. Before you use the Twitter handle as a marketing tool for your online business, you must ensure your audience is using it. If not, it will simply be a waste of time.

Twitter also helps in engaging online businesses with potential and present customers, creating brand awareness, and also generating sales. It is a social platform that acts as a conduit for the communication of customers. 

Twitter operates with a conversational format that is open-ended, and as such, this makes it possible for businesses to meet online with other professionals in the same field. Thus, relationships are built and established.

Social media platforms have evolved, and it is high time you started using them to grow your online business. 

The good news is that you can integrate Spy tool across all these social media platforms to gain valuable insight into your prospects. Also, you can spy on the performances of your competitor ads.

2. Explore Shopify Spy Tools

Undoubtedly, you can find different kinds of spy tools to do product research for your e-commerce business, such as FindNiche or AmzChart, they work for different platforms, but both would save your time and money to pick out the best selling items. 

Similarly, in e-commerce marketing, some people don’t get fearful about unhealthy competition in the online space. Instead, they see it as motivation. Having other businesses in your space is proof that there’s an audience that wants what you offer.

Interestingly, there are online tools that you can exploit to stalk or spy on your competitors. In case you are experiencing setbacks in your online business, you can employ the strategies of your successful competitors.

Keep in mind that stalking your competitors doesn’t ensure success, but it strengthens your position in the online market space.

You can use Shopify spy tools to spy on your competitor’s social media platforms, observe your ads performances, and improve your e-commerce marketing strategies. This will surely help in remodeling your online business to fit into the online competition.

BigSpy is one of the leading Shopify spy tools you can use while integrated into various social media platforms to promote the growth of your online e-commerce business.

BigSpy Integrated with Social Media

BigSpy is an amazing and free advertising spy tool, and it is highly recommended as a marketing strategy for e-commerce businesses. It stands out from many other ad spy tools online, given its unique features. When integrated with the social media platforms mentioned above, it offers you valuable insight into ads ideas, competition analysis, tracking of ads performances, and many more.  

Also, BigSpy effortlessly unifies various social media channels such as Pinterest, Facebook, Google, YouTube, Admob, Yahoo, and the likes. Moreover, it possesses an ample amount of data, and you can search for any significant platform creatives of your choice.

Spy on Your Competitors 

BigSpy allows you to navigate your way into the creatives and ad strategies of your competitors, giving you an advantage to up your e-commerce marketing game. It covers many mainstream platforms, and as such, you can easily sort out keywords, categories, CTA types, and pages. 

Shopify store owners can leverage BigSpy tools to enhance their eCommerce business as it integrates numerous online platforms. 

Moreover, BigSpy is affordable, and you can even take advantage of its free features before you decide to go premium.

3. Prioritize Ad Design

Ad design has a long way to go in ensuring your online e-commerce business thrives. To successfully win customers, you must not conform to the regular ad designs that many businesses use, the peculiarity is what stands one out from the rest.

Here are some designs you can incorporate in your ad campaigns to drive traffic and increase sales in your Shopify store:

Appealing Images

In every ad you run across various online platforms, ensure you use professional and high-quality shot images. You should try to present your product in real-life situations representations instead of overly-orchestrated and fake images.

Adding Faces to Images

You must also ensure you use faces in designing your ads because at the end of the day, you are selling your products to humans, and humans have a high tendency to connect with human figures. This is why using faces in ad designs that you can use as part of your e-commerce marketing strategy.

Image Simplicity

As much as using appealing images is ideal, simplicity is also essential. Making your images overly intricate with numerous distracting features could shift attention, which will not be suitable for your business.

You must be keen on monitoring the trends in ad design and creating ads that are specifically for your target audience, but keep note that using simple images can do the trick.

4. Build Your Customer’s Trust

To take your online e-commerce business to a higher level, you must ensure you earn their trust. This is done by putting up social proof and featuring different reviews on your e-commerce website. 

Once you have earned the trust of your customers, getting more customers will be quite simple as there will be witnesses to verify the authenticity of your product or service. Trust is quite essential to any type of business, and it ensures the patronage of your customers is retained. 

Having a Shopify store with customers that trust you ordering your product gives a high level of satisfaction. 

5. Connect with Your Customers

This is another tip you can try to enhance your online e-commerce business. You can try creating a group chat on any social media platform (preferably WhatsApp, Facebook, or Telegram) and add up all your customers. This way, you can easily keep track of them. Another way to connect with your customer is by giving them rewards. Do giveaway, offer special discounts and promo code, and do well to send them personalized emails. All these will enable you to connect with them on a personal level.

6. Communicate Promotion Season

You must ensure to inform your customers in advance about a promotion season you intend to organize for them. This way, they’d all be in expectancy. If you have a fixated time of the year for hosting promotional seasons, it could also win you lots of customers.

Conclusion

E-commerce marketing has lots of strategies, and you must harness them for your online business to thrive in the online space. These six tips mentioned above, when fully incorporated into your online marketing strategies, will help you to create a competitive advantage over and build a healthy customer relationship while trusting BigSpy to give you valuable insights on your competitors. 


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When it comes to building and launching an online store, and general e-commerce solutions, Shopify happens to be a popular name to reckon with. With over 800,000 active stores around the world, chances are you must have heard of this name and its unique features.

However, Shopify isn’t the only platform out there that provides e-commerce solutions; there are several other. So, are you currently using Shopify, and want to see how other alternatives fare, or you’re a newbie and want to explore all of your options before starting, we’ve come with a guide that can help you. Let’s take a look at the top eight sites like Shopify.

BigCommerce

Create an Unfair Advantage | BigCommerce

BigCommerce comes in first place on this list because it is a close and direct competitor to Shopify. Ability to create and customize your store with no sweat, availability of a variety of channels, controlling your whole operations from one place, are some of the similar features between the two e-commerce platforms. BigCommerce is a well-known provider offering a full cycle solution for your website. It is user friendly and has a single page check out.

The platform doesn’t offer in-house payment, so they do not charge any transaction fee on their integrated payment gateways. Another unique feature of this platform is the unlimited staff accounts, Gift cards, and reporting that comes with all their plans.

WooCommerce

DHL for WooCommerce | DHL | Sweden

WooCommerce is a WordPress plug-in website, which means it’s the perfect choice for a WordPress lover. There’s a need to have a WordPress site set up before using WooCommerce. The platform is free, open-source, and user friendly.

You can get the best of features and customization with WooCommerce; they also have an inbuilt payment processing system with leading providers. With WooCommerce, you can get unlimited selling options, shipping options, taxes, and even customer management.

Volusion

Volusion Pricing | Ecommerce Website Pricing & Packages

Another platform worthy of being called an alternative to Shopify. Volusion is a cloud-based shopping cart popular among the small-sized companies and dropshippers with entry-level tech skills.

Looking at the features of this platform as an alternative – it doesn’t charge any transaction fee. The design is quite great as it has an extensive library of templates to choose from, the ability to generate “Add to cart” link, gift certificate, amongst other cool features.

On the flip side, if you’re a novice in tech skills, you might have to hire a developer as it requires some coding skills. Also, the load time can be a real pain in the neck.

3dcart

3dcart Review | PCMag

This is another cloud-hosted shopping cart platform that’s loaded with robust features and flexible prices. You get to use 3dcart for a price range of $19 to $229 a month, depending on the plan. With 3dcart, you’ll get loads of features like unlimited storage, SEO tools, tracking, Facebook sync, abandoned carts email, and some other cool features.

It’s highly scalable and versatile, and you shouldn’t have any problems getting started with 3dcart, thanks to its in-house web design services.

Magento

Magento | Ruler Analytics

Magento remains of the most well-known open-source e-commerce solutions out there. Used by mid-sized to large businesses and big brands, Magento offers a fully hosted solution to dropshipping, which makes them a worthy alternative to Shopify.

Magento is free, although not so easy to use, especially for beginners, as it requires some programming or coding knowledge. It is mostly used by businesses that have in-house programmers and resources to tweak the platform to their needs.

Weebly

Weebly'nin 43 milyon hesap bilgisi çalındı - Webrazzi

One of the easiest platform to use when it comes to dropshipping. Weebly offers an easy and free way of building an online store for your business. With Weebly, you’re assured of several professionally designed free templates and themes for your store. All these themes can easily be modified by a simple drag and drop editor. 

The price range of its paid plans ranges from $12 to $38 per month, and you can get some cool features like SSL security, web hosting cart options, shipping tools, and some other essentials needed to manage an online store.

Wix

Wix Website Builder Review – Is Wix the Best Website Builder ...

Wix happens to be a similar platform to Weebly in terms of building and functionality. Wix offers more and advanced options in terms of features and functionality, though. The design and customization are great, and you can easily choose from different templates, or building methods available to build your online store.

Also, you can utilize some of its tools like Wix Web Editor, ADI, drag and drop builder, Corvid, and some other tools and add-ons to build and customize your store. You can use the platform for free; however, for selling, their plan starts around $23.

ShopBase

ShopBase (@ShopBase2) | Twitter

Last on our list of Shopify alternatives for dropshipping is ShopBase. ShopBase happens to be the first white-label, dropshipping, and print on demand (POD) platform in the world. The website offers a powerful website builder, as well as a set of conversion optimization tools to help you create a profitable online, ecommerce, or dropshipping business.

Also, the ShopBase platform is completely developer-friendly. You can easily customize your store to your preferred design. All pages are well-optimized for conversion. If you need a platform to help you grow your dropshipping business easily and quickly, ShopBase may be the ideal option for you.

There you have it! Shopify is an obvious choice for ecommerce, due to its features and popularity. However, you might outgrow it at some point, or simply need a more flexible solution. Luckily, the above alternatives seem the best eight you could try out. You won’t go wrong with any of those eight.

Contact us today at Fulfillman to know more about the Shopify dropshipping business. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.


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Choosing a platform for your e-commerce store can be daunting, primarily because there are many of them out there. Each with its pros and cons. Some are easy to use and more suitable for beginners, while some are not so easy to use, and they may require little programming knowledge. 

Instead of looking at all these platforms at a time, let’s take a look at the best two. Shopify and BigCommerce. Sooner or later, you’ll encounter this dilemma of choosing between these two if you’re planning on having an e-commerce store. So, which one to choose?  Don’t sweat it! Let’s take you through the comparison.

BigCommerce vs. Shopify: Background Info

Shopify was founded in the year 2006, with its headquarters located in Ottawa, Ontario, Canada. They are one of the fastest-growing e-commerce companies, and they boast of over 600,000 online retailers, with new additions every day. 

BigCommerce started operations in 2009 in Sydney, Australia. Although they now have their corporate headquarters in Austin, Texas. They serve more than 100,000 online stores.  

From the look of things, Shopify seems to attract much more growth than BigCommerce, thanks to its simplicity. However, both companies are growing for good reasons; they may just be slightly suited to different types of users. 

BigCommerce vs. Shopify: Pricing 

Pricing is vital when it comes to purchasing.  What’s a good product when you simply cannot afford it? Before choosing any of these two as your desired e-commerce platform, you need to know how their pricing is like. 

Shopify is cheaper to get started, and with just $9. The plan is Shopify Lite, and with this plan, you don’t need a separate new website to serve as an online store. You will get a “buy button” instead, which you can place on your existing site or anywhere online. 

BigCommerce doesn’t have any Lite option; its pricing begins with a fully-fledged online store. Their pricing starts with the BigCommerce Standard, which is at the same level as the fully-fledged own for Shopify named Shopify Basic. You’ll get Shopify Basic at $29, while BigCommerce is $29.95.

The two platforms give almost the same features for these two plans, from unlimited storage to unlimited bandwidth, 24/7 live chat + phone, blog module, and more. The only significant difference between these plans is the fact that BigCommerce number of staff accounts is unlimited compared to Shopify Basic, which allows only two.

Shopify Plan and Shopify Advanced Plan goes for $79 and $299, respectively.  Similarly, BigCommerce Plus and BigCommerce Pro go for $79.95 and $299.95, respectively. When you upgrade to these plans, you get more advanced features and support. All-encompassing, you could see both platforms look almost the same in terms of pricing, except for the availability of Shopify Lite on Shopify. 

BigCommerce vs. Shopify: Extensions 

Talking about extensions, both platforms have a great and super deal for you. They have enough extensions that you need for the proper and enhanced functioning of your store. You can find more than 500 extension apps in the Shopify store. Extensions for SEO, social media integration, fulfillment, customer support, and many others. Both free and paid ones.  

With BigCommerce, you can get some of these extensions in their catalog, too, both free and paid ones. Just like Shopify, you can add additional features to your site, with just a few clicks of the mouse. 

Shopify and BigCommerce both look okay in terms of extensions; however, in terms of the selection and numbers of these extensions, BigCommerce is slightly less rich than Shopify. 

BigCommerce vs. Shopify: Features 

With every iota of truth, both platforms come with all standard e-commerce features you could think of. These platforms will both give you: 

  • Access to unlimited products in your store. 
  • Unlimited orders
  • Unlimited bandwidth 
  • 24/7 live chat and phone support. 
  • A fully-fledged online store. 
  • Unlimited storage
  • Multiple payment gateways
  • Store optimization for mobile
  • Shipping integration 
  • Tax calculation automation 
  • Customer accounts
  • Sales reports 
  • Inventory management 
  • SSL integration 
  • And many more 

All these can be found on both platforms, although Shopify can be quite simple and easy to use when it comes to things like multilingual setups and built-in tools for dropshipping. On the flip side, BigCommerce boasts of multi-layered hosting security and DDOS protection. 

Load Time and Page Speed

A look at the load time and speed of these two great platforms show us they both load very fast and quite okay. But of course, one will be faster. Visitors expect your site to load fast. If it doesn’t, chances are they will exit. Overall, in terms of speed and load time, Shopify leads the race with an average load time of 1.3 seconds while BigCommerce’s average load time is 2.2 seconds.

There you go! The comparison you may need for you to choose between BigCommerce and Shopify. The key in choosing is to look at what each of them can do, and match it to your needs in an e-commerce platform.  Luckily, above are some keys! The features, pricing, extensions, and load time. 

Do you need help with your Shopify dropshipping business? Contact us today at Fulfillman. We are leading service provider of Drop Shipping, China sourcing, Warehouse fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your needs. With our state-of-the-art technology, we can help you achieve your short and long-term business goals. An amazing experience awaits you.


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The online business space is booming and drop shipping has become one of the most popular business models of the century. There are several things that make drop shipping attractive. It is one of the easiest ways to start making money online with very little risks involved. Depending on the kind of products you choose to handle, the business can be started with very little capital.

Although drop shipping is considered relatively easy to start. Nevertheless, building a successful drop shipping business, especially with an eCommerce platform like Shopify, takes planning and sustained effort. With several people already engaged in the most profitable niches, new entrants will have to work smarter to make headway. In this article, we will discuss seven essential steps anyone can take to build a successful drop shipping business:

Choose the Right Niche

Find your niche.

The need to choose the right niche cannot be overemphasized. Some assume they can start with anything at all and figure out what they really want to handle with time. While this may work for some, it doesn’t always work out for several others. It is important that you choose a niche that you are actually interested in.

However, it does not have to be about passion; consider what you really want to achieve with your drop shipping business and choose a niche with the right potentials. Some important factors you should consider while choosing a niche include attractive profits, low shipping cost, appealing products, products that are being searched for, and products that are not readily available in the local market. It will also be helpful to choose products you can easily brand and sell as your own.

Research the Competition

As hinted in the introductory part of the article, there can be serious competition in drop shipping. Some of the most profitable niches already have individuals that are doing so well. If you are interested in such niches, you will have to work harder and smarter to make a name for your business. It is wrong to run from competition: serious competition is a sign that a particular niche has serious demand.

Research the competition and understand how they are doing their thing. During your research, it will be helpful to find a differentiator. When you are able to successfully make your shop different from the rest, it will be easier to get the attention of your audience and sell more.

Choose Your Supplier

This is another important step you have to handle with care. When you work with the right people, your business stands a better chance of becoming successful. On the other hand, choosing the wrong partners can ruin your drop shipping business as soon as you start. There is no need to rush this process.

Take your time to search for suppliers and consider such important factors as reputation and communication style before deciding to work with any supplier. Ask your potential supplier important questions to understand their production capabilities. They should be able to scale with you when your business starts growing rapidly.

Create Your E-Commerce Website

Your website will significantly influence your drop shipping business. You need the type of website that your potential customers will enjoy shopping from. The fastest way to create such a website is to use a simple e-commerce platform like Shopify. You don’t need a tech background to get this done and there are lots of helpful features that make selling easier.

Although, it is not a bad idea to hire professionals to create a custom e-commerce website for you but ensure that you hire the right people that can create a unique website that is easy to browse. It should be a responsive website that can work for mobile and desktop browsers perfectly. Your website should also be easy for your customers to check out.

Develop a Business Plan

You need a solid plan to succeed at anything and drop shipping is not an exception. With your great product and awesome website in place, the next important thing is to develop a business plan to work with. Your audience, product, partners, and competitions should be featured in your plan. As mentioned earlier, finding a differentiator can be very helpful. You have to do more, however. Customer acquisition and plan for profitability should be prioritized.

Market Your Business

Marketing is an essential aspect of any business. Online marketing, therefore, is very critical for your drop shopping business. Your competitors are marketing, and it is required that you market, too, to get ahead. In fact, it is expected that you market like crazy when you want to build a successful drop shipping business.

Marketing like crazy doesn’t mean you should throw away money; you can be aggressive with marketing and still remain profitable. Facebook advertising is one of the best ways to reach new customers but it is not the only way. Your marketing plan should include a strong mix of SEO, email, social media, and content.

Analyze and Optimize

Depending on your major customer acquisition channel, you need to analyze available data and optimize your strategy. Google Analytics and Facebook pixel data are among the data sources you will need to understand how your online endeavors are going. By analyzing your data, you can see what is working and what is not. Do not be afraid to make changes: do more of the things that work and eliminate the things that don’t work.

 

With drop shipping, starting a business can be very fun. It offers an amazing way to build successful online businesses and you can join the smart individuals making so much money from it. By following the steps discussed here diligently, you stand a great chance of building a very successful online business through drop shipping.

Do you need help with your drop shipping business? Contact us today at Fulfillman. We are leading service provider of Drop Shipping, China sourcing, Warehouse fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your needs. With our state-of-the-art technology, we can help you achieve your short and long-term business goals. An amazing experience awaits you.