While boosting your traffic can generate more sales, it’s also very important to focus on turning your current traffic into paying customers. Through rigorous analysis, you can fine-tune your website to push people closer to making a purchase. This is called conversion rate optimization or CRO. Continue reading to discover some actionable strategies you can use to optimize your Shopify dropshipping store for maximum conversions.
Simplify the User Experience
Simplicity is very key when it comes to designing an effective homepage. It takes only about 50 milliseconds for a customer to make a first impression of your website, so you need to do everything possible to make those moments count. Avoid overwhelming customers with excessive images and text. Instead, stay on brand and message with a simple and visually appealing design.
If you’re not sure what to feature as your main hero, it’s usually best to go with your bestselling or most profitable products, or collections like new arrivals or current promotions. This is so true since 86% of website visitors want to see information about products on the homepage of a website.
Organize Your Categories Effectively
For your customers, navigating your website should be easy, simple, and above all, obvious. Try to avoid separating your products into too many categories. Instead, opt for three to five broad categories that contain more specific subcategories as a dropdown. Order your categories in your navigation bar based on their popularity, with the most popular category at the front.
Use High-Quality Product Images
High-quality product images are one of the most important parts of an effective product page. Data from Justuno shows that 93% of customers consider visual appearance the key deciding factor in a purchasing decision. Try including images that show your products from every angle and accurately represent the look and feel of your products.
As a bonus, include videos that your product in action. For example, if you’re selling t-shirts, give customers a better idea of what your shirts look like in motion and add a video to your product page of a model walking around wearing one. This makes your customers more likely to purchase after watching such a video.
Be Upfront About Price, Delivery Time, and Out-Of-Stock Products
The worst thing to do is mislead your customers. According to shopping cart abandonment statistics, 69.6% of online shopping carts are left behind. The reason is that extra costs are too high. Don’t be afraid to let customers know the full extent of things like pricing, delivery time, and inventory.
If you do an effective job of selling your products and communicating their value, your customers won’t mind paying extra for shipping or waiting a little longer for delivery. Also, if you own a Shopify store, you can use apps like Back In Stock to give your customers the option to be notified when out-of-stock products are added to your store.
Showcase Your Product Reviews
Product reviews are great ways to ease the doubts of hesitant shoppers and give your customers the proof they need to click “Add to Cart”. 66% of customers say their purchasing decisions are influenced by reading product reviews.
Positive product reviews can make a very big difference in convincing shoppers that a product works and is worth buying. Reviews also help them make more informed decisions in regards to sizing, color, etc. Shopify store owners can use apps like Yotpo to embed customer reviews directly onto their product pages.
Optimize Your Thank You/Order Confirmation Emails
In the same Notifications section of your Shopify admin, you can likewise customize your order confirmation emails. After a customer has placed an order, there is still an opportunity to put them back into your purchasing funnel by optimizing your order confirmation email to encourage them to sign up for your newsletter, link them to content on your blog, or offer them exclusive discounts for future orders as a token of appreciation.
The checkout experience is one of the final steps of every customer’s purchasing process, so it needs to be as frictionless and flawless as possible to avoid having annoyed customers abandon their carts at the last moment. At this junction, your customers display clear intent to make a purchase. You need to make that purchase happen quickly and conveniently without any stress or issue.
Optimizing your online store isn’t a one-and-done solution, it’s an ongoing process that will help you constantly learn more about your audience and how you can better serve them. It’s not a scheme with an endpoint; it’s something you should always be doing to get better. Once you can apply these practicable strategies above, you’ll be on your way to optimizing your Shopify dropshipping store for maximum conversions massively.
Do you need help with your Shopify dropshipping business? Contact us today at Fulfillman. We are leading service provider of Dropshipping, China sourcing, Warehouse Fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your needs. With our state-of-the-art technology, we can help you achieve your short and long-term business goals. An amazing experience awaits you.
People might still be sceptical about emails being relevant in the current age where digitalization has taken over everything and social media becoming the next big thing. Nowadays, you can pass information through Facebook, WhatsApp and other platforms simultaneously than the time you will use to create an email. One might be tempted to ask whether emails have been overtaken. That might have been a premature assumption because email remains relevant as a more formal communication process.
In digital marketing, marketers have gotten used to bombarding social media pages with unwarranted adverts of very little concern. This is like invading someone’s privacy without letting them know. This is why email marketing is the best legal method through which enterprises can display their goods to willing customers interested in them. The unique thing about this method is that you have a choice to either sign up or not.
The process is very effective and simple. When customers open an account with your eCommerce Shopify site, they will agree to receive email newsletters about your products and updates about them. Email marketing is much better because whatever information you get from any enterprise about any product will be safely stored away.
Email Marketing Defined
Email marketing is a mechanism through which emails that market products are sent to potential customers and clientele. It contains information about products that you might be interested in and updates about their products and their market presence. This is a way of keeping your customers focused on your brand and made them part of a big happy online family.
Email marketing is better than social media marketing because, unlike the latter, it’s a formal process through which business relationships are built. The process is not random; rather, it’s desired by the individuals that get them. It’s a very good tool that can drive sales for any enterprise when used properly. Today we will take a deep dive into how you can create awesome Newsletters that will drive your online business.
Choose the Genre of Newsletter that Best Suits your Brand
Newsletters usually come in 2 different forms, which can either be Promotional, used in promoting your products or just informative, which can either be done on blogs with detailed information about what you’re trying to do with your product. The latter is known as Content Newsletter, and it’s usually written in the form of ebooks that the readers can relate with. Getting to know which one your target audience prefers will help you decide your list of emails. You can send emails after detecting the type of category that users choose. This would ensure that whichever person you’re sending the email to will get the one he prefers.
Verify the List of Emails
It is not just enough to compile emails; you should always verify the list to ensure that you have the right emails. You do not want it to be like what happens in social media, where an algorithm will randomly bring out a marketing ad from nowhere. Proper verification will ensure that the emails you’re sending are going to the right inbox.
Your Newsletter contents should be as captivating as possible and should contain the following elements:
Your company’s brand reminds the recipients that the emails are coming directly from your company.
A copy means the primary content of the email that you’re sending. This describes the type of information that you’re passing at any point. It would be best if you took care that the body of your email is as direct as possible so that you will not lose the attention of your audience.
A Call-to-action button will be different depending on the result that you wish to get.
A sign-off: This is the concluding part of your Newsletter that can be done either by you or your brand’s marketing group. Your choice should reflect your customers’ preference and choose familiar words that they are comfortable with.
Other extra information such as company’s direct link either to your website or a phone number that clients can call to get more information at any time, as well as the social media pages that your company has.
You should also note that selling on Shopify will demand a friendlier tone since it’s a B2C business. B2C means a Business-to-Customer pattern where business transactions are done directly between the owners of a business to the customers. This means that you do not need to sound so formal, but rather, you should use a casual tone that they can understand completely without struggling.
Ensure That Your Emails Are Sent Legally
Email marketing is the type of marketing that is done with the permission of the individuals involved. This means the individuals’ consent must have been obtained before any of the emails were sent. As much as you’re able to send these emails, users reserve the choice to decide when the emails are becoming too much and make a choice to opt-out of it. The goal here is to ensure that at any point in time, their consent is obtained at all times.
Neglecting any of these rules will violate the laws and regulations of the data controllers in charge of restricting unwarranted data coming to people’s inboxes. Some of them include the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the General Data Protection Regulation (GDPR) and the Canadian Anti-Spam Legislation. These legal bodies ensure that people’s private inbox is not spammed with unwanted emails.
Failure to follow the consent rules will put people off about your business, and you do not want that to happen to your growing Shopify store.
Add Promotional Discounts
Email marketing should always seek to find new ways to captivate their target audience to believe that you care about them. This can be seen as an opportunity to capture their attention and their hearts through promotional discounts that they would appreciate. You can send links through which they can get such discounts in your email. It can as well include a free shipping of any of the items that they wish to buy.
This will also be a direct opportunity to ask them to be part of your community where you can share values about your product. This would cement the connection that you need to get with them.
Building an online presence that can market your products is tedious. This is why email marketing is a very important tool that can take care of business for you and ensure you drive sales by relating healthily with your customers. Contact us today at Fulfillmanto know more about the services. Our dedicated team will be available to speak with you and discuss how we can help. Our experts will provide suitable answers to your questions and concerns. We guarantee you excellent services.
The year 2020 may not be going according to plan due to the effects of the COVID-19 pandemic. Many brick and mortar stores are closed up with some having no hope of ever recovering. While digital marketing has had its own share of COVID-19 effects, it’s noteworthy to mention that e-commerce owners are some of the little flourishing business owners at the moment.
In this article, we will expose you to six tips you can adopt to promote your Shopify store in 2020.
The Performance of E-commerce Marketing Amid Covid-19 Pandemic
E-commerce marketing is now the new status quo in the world of businesses. Most business starters who wish to launch into the online space must know that there is an unhealthy rivalry going on, with numerous online businesses posing a severe threat. Almost all types of physical businesses have successfully found their way to the online platform, and as such, uniqueness or peculiarity is what makes the difference.
As much as a plethora of businesses has leveraged the online environment, it doesn’t make e-commerce marketing any less critical, and it doesn’t mean you won’t succeed. It has saved business owners a whole lot of hassles. Having an e-commerce website, especially a Shopify store, is one of the first things that a 21st-century internet marketer should take advantage of. Even the ongoing COVID-19 pandemic has made the online world all the more relevant.
However, having an e-commerce store is one thing, driving and increasing traffic and conversions are another critical determinant of success. For every online business to thrive, it must exploit the use of optimal e-commerce strategies. The online space is littered with valuable tools and various social platforms. If you can leverage them effectively for advertising and marketing your business, there’s a guaranteed massive inflow of traffic. Here are some six tips to promote your Shopify Store in 2020:
1. Leverage social media
Social media platforms such as Facebook, Pinterest, Twitter, Instagram, and the likes, have indeed been a blessing to e-commerce marketing. They have proven to be tools that can be harnessed to derive the expected result. Let’s briefly examine some of them.
In as much as Facebook has undergone a plethora of modifications, it remains a platform that can drive in massive traffic to your e-commerce website or online store.
Interestingly, with Facebook, you can drive product and brand awareness and make anticipation for new product launches with an active 2.5 billion users.
You can easily discover more leads and buyers using a simple signup process. Facebook might have started as an instant messaging app, but it has indeed revolutionized the online space, and you can leverage that in making your online biz fly.
The platform helps in unifying the entire shopping process by linking the online spaces to the physical stores.
With Facebook, you can accomplish a whole lot for your online e-commerce business. This popular social media platform has an audience insights tool that can fetch you credible information about your potential customers.
You can also create a Facebook business page with a short description of your products and services. Facebook doesn’t just help in changing us from pen pals to online communicators, it also gave our online businesses numerous customers. With a mastery of Facebook uses for commercial purposes, you can send your business into the reaches of potential customers and like minds.
Pinterest was launched back in 2010 as a platform for women to check out trending fashion styles, decors, and meal planning activities. In as much as it has fewer users compared to other social media outlets, it is indeed gaining ground in e-commerce marketing.
It is the second biggest source that drives social media traffic to Shopify with over 800,000 online stores, up to $68 billion worth of sales. Over the years, Pinterest has evolved, adopting new changes. However, that women use it more than men, it is still a place for online e-commerce businesses to generate more sales and thrive.
With mastering Pinterest for e-commerce marketing, it comes the great opportunity of increasing traffic and sales in your online store.
This is another social media platform that can be a highly valuable e-commerce marketing tool. Before you use the Twitter handle as a marketing tool for your online business, you must ensure your audience is using it. If not, it will simply be a waste of time.
Twitter also helps in engaging online businesses with potential and present customers, creating brand awareness, and also generating sales. It is a social platform that acts as a conduit for the communication of customers.
Twitter operates with a conversational format that is open-ended, and as such, this makes it possible for businesses to meet online with other professionals in the same field. Thus, relationships are built and established.
Social media platforms have evolved, and it is high time you started using them to grow your online business.
The good news is that you can integrate Spy tool across all these social media platforms to gain valuable insight into your prospects. Also, you can spy on the performances of your competitor ads.
2. Explore Shopify Spy Tools
Undoubtedly, you can find different kinds of spy tools to do product research for your e-commerce business, such as FindNiche or AmzChart, they work for different platforms, but both would save your time and money to pick out the best selling items.
Similarly, in e-commerce marketing, some people don’t get fearful about unhealthy competition in the online space. Instead, they see it as motivation. Having other businesses in your space is proof that there’s an audience that wants what you offer.
Interestingly, there are online tools that you can exploit to stalk or spy on your competitors. In case you are experiencing setbacks in your online business, you can employ the strategies of your successful competitors.
Keep in mind that stalking your competitors doesn’t ensure success, but it strengthens your position in the online market space.
You can use Shopify spy tools to spy on your competitor’s social media platforms, observe your ads performances, and improve your e-commerce marketing strategies. This will surely help in remodeling your online business to fit into the online competition.
BigSpy is one of the leading Shopify spy tools you can use while integrated into various social media platforms to promote the growth of your online e-commerce business.
BigSpy Integrated with Social Media
BigSpy is an amazing and free advertising spy tool, and it is highly recommended as a marketing strategy for e-commerce businesses. It stands out from many other ad spy tools online, given its unique features. When integrated with the social media platforms mentioned above, it offers you valuable insight into ads ideas, competition analysis, tracking of ads performances, and many more.
Also, BigSpy effortlessly unifies various social media channels such as Pinterest, Facebook, Google, YouTube, Admob, Yahoo, and the likes. Moreover, it possesses an ample amount of data, and you can search for any significant platform creatives of your choice.
Spy on Your Competitors
BigSpy allows you to navigate your way into the creatives and ad strategies of your competitors, giving you an advantage to up your e-commerce marketing game. It covers many mainstream platforms, and as such, you can easily sort out keywords, categories, CTA types, and pages.
Shopify store owners can leverage BigSpy tools to enhance their eCommerce business as it integrates numerous online platforms.
Moreover, BigSpy is affordable, and you can even take advantage of its free features before you decide to go premium.
3. Prioritize Ad Design
Ad design has a long way to go in ensuring your online e-commerce business thrives. To successfully win customers, you must not conform to the regular ad designs that many businesses use, the peculiarity is what stands one out from the rest.
Here are some designs you can incorporate in your ad campaigns to drive traffic and increase sales in your Shopify store:
In every ad you run across various online platforms, ensure you use professional and high-quality shot images. You should try to present your product in real-life situations representations instead of overly-orchestrated and fake images.
Adding Faces to Images
You must also ensure you use faces in designing your ads because at the end of the day, you are selling your products to humans, and humans have a high tendency to connect with human figures. This is why using faces in ad designs that you can use as part of your e-commerce marketing strategy.
As much as using appealing images is ideal, simplicity is also essential. Making your images overly intricate with numerous distracting features could shift attention, which will not be suitable for your business.
You must be keen on monitoring the trends in ad design and creating ads that are specifically for your target audience, but keep note that using simple images can do the trick.
4. Build Your Customer’s Trust
To take your online e-commerce business to a higher level, you must ensure you earn their trust. This is done by putting up social proof and featuring different reviews on your e-commerce website.
Once you have earned the trust of your customers, getting more customers will be quite simple as there will be witnesses to verify the authenticity of your product or service. Trust is quite essential to any type of business, and it ensures the patronage of your customers is retained.
Having a Shopify store with customers that trust you ordering your product gives a high level of satisfaction.
5. Connect with Your Customers
This is another tip you can try to enhance your online e-commerce business. You can try creating a group chat on any social media platform (preferably WhatsApp, Facebook, or Telegram) and add up all your customers. This way, you can easily keep track of them. Another way to connect with your customer is by giving them rewards. Do giveaway, offer special discounts and promo code, and do well to send them personalized emails. All these will enable you to connect with them on a personal level.
6. Communicate Promotion Season
You must ensure to inform your customers in advance about a promotion season you intend to organize for them. This way, they’d all be in expectancy. If you have a fixated time of the year for hosting promotional seasons, it could also win you lots of customers.
E-commerce marketing has lots of strategies, and you must harness them for your online business to thrive in the online space. These six tips mentioned above, when fully incorporated into your online marketing strategies, will help you to create a competitive advantage over and build a healthy customer relationship while trusting BigSpy to give you valuable insights on your competitors.
When it comes to building and launching an online store, and general e-commerce solutions, Shopify happens to be a popular name to reckon with. With over 800,000 active stores around the world, chances are you must have heard of this name and its unique features.
However, Shopify isn’t the only platform out there that provides e-commerce solutions; there are several other. So, are you currently using Shopify, and want to see how other alternatives fare, or you’re a newbie and want to explore all of your options before starting, we’ve come with a guide that can help you. Let’s take a look at the top eight sites like Shopify.
BigCommerce comes in first place on this list because it is a close and direct competitor to Shopify. Ability to create and customize your store with no sweat, availability of a variety of channels, controlling your whole operations from one place, are some of the similar features between the two e-commerce platforms. BigCommerce is a well-known provider offering a full cycle solution for your website. It is user friendly and has a single page check out.
The platform doesn’t offer in-house payment, so they do not charge any transaction fee on their integrated payment gateways. Another unique feature of this platform is the unlimited staff accounts, Gift cards, and reporting that comes with all their plans.
WooCommerce is a WordPress plug-in website, which means it’s the perfect choice for a WordPress lover. There’s a need to have a WordPress site set up before using WooCommerce. The platform is free, open-source, and user friendly.
You can get the best of features and customization with WooCommerce; they also have an inbuilt payment processing system with leading providers. With WooCommerce, you can get unlimited selling options, shipping options, taxes, and even customer management.
Another platform worthy of being called an alternative to Shopify. Volusion is a cloud-based shopping cart popular among the small-sized companies and dropshippers with entry-level tech skills.
Looking at the features of this platform as an alternative – it doesn’t charge any transaction fee. The design is quite great as it has an extensive library of templates to choose from, the ability to generate “Add to cart” link, gift certificate, amongst other cool features.
On the flip side, if you’re a novice in tech skills, you might have to hire a developer as it requires some coding skills. Also, the load time can be a real pain in the neck.
This is another cloud-hosted shopping cart platform that’s loaded with robust features and flexible prices. You get to use 3dcart for a price range of $19 to $229 a month, depending on the plan. With 3dcart, you’ll get loads of features like unlimited storage, SEO tools, tracking, Facebook sync, abandoned carts email, and some other cool features.
It’s highly scalable and versatile, and you shouldn’t have any problems getting started with 3dcart, thanks to its in-house web design services.
Magento remains of the most well-known open-source e-commerce solutions out there. Used by mid-sized to large businesses and big brands, Magento offers a fully hosted solution to dropshipping, which makes them a worthy alternative to Shopify.
Magento is free, although not so easy to use, especially for beginners, as it requires some programming or coding knowledge. It is mostly used by businesses that have in-house programmers and resources to tweak the platform to their needs.
One of the easiest platform to use when it comes to dropshipping. Weebly offers an easy and free way of building an online store for your business. With Weebly, you’re assured of several professionally designed free templates and themes for your store. All these themes can easily be modified by a simple drag and drop editor.
The price range of its paid plans ranges from $12 to $38 per month, and you can get some cool features like SSL security, web hosting cart options, shipping tools, and some other essentials needed to manage an online store.
Wix happens to be a similar platform to Weebly in terms of building and functionality. Wix offers more and advanced options in terms of features and functionality, though. The design and customization are great, and you can easily choose from different templates, or building methods available to build your online store.
Also, you can utilize some of its tools like Wix Web Editor, ADI, drag and drop builder, Corvid, and some other tools and add-ons to build and customize your store. You can use the platform for free; however, for selling, their plan starts around $23.
Last on our list of Shopify alternatives for dropshipping is ShopBase. ShopBase happens to be the first white-label, dropshipping, and print on demand (POD) platform in the world. The website offers a powerful website builder, as well as a set of conversion optimization tools to help you create a profitable online, ecommerce, or dropshipping business.
Also, the ShopBase platform is completely developer-friendly. You can easily customize your store to your preferred design. All pages are well-optimized for conversion. If you need a platform to help you grow your dropshipping business easily and quickly, ShopBase may be the ideal option for you.
There you have it! Shopify is an obvious choice for ecommerce, due to its features and popularity. However, you might outgrow it at some point, or simply need a more flexible solution. Luckily, the above alternatives seem the best eight you could try out. You won’t go wrong with any of those eight.
Contact us today at Fulfillman to know more about the Shopify dropshipping business. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.
Choosing a platform for your e-commerce store can be daunting, primarily because there are many of them out there. Each with its pros and cons. Some are easy to use and more suitable for beginners, while some are not so easy to use, and they may require little programming knowledge.
Instead of looking at all these platforms at a time, let’s take a look at the best two. Shopify and BigCommerce. Sooner or later, you’ll encounter this dilemma of choosing between these two if you’re planning on having an e-commerce store. So, which one to choose? Don’t sweat it! Let’s take you through the comparison.
BigCommerce vs. Shopify: Background Info
Shopify was founded in the year 2006, with its headquarters located in Ottawa, Ontario, Canada. They are one of the fastest-growing e-commerce companies, and they boast of over 600,000 online retailers, with new additions every day.
BigCommerce started operations in 2009 in Sydney, Australia. Although they now have their corporate headquarters in Austin, Texas. They serve more than 100,000 online stores.
From the look of things, Shopify seems to attract much more growth than BigCommerce, thanks to its simplicity. However, both companies are growing for good reasons; they may just be slightly suited to different types of users.
BigCommerce vs. Shopify: Pricing
Pricing is vital when it comes to purchasing. What’s a good product when you simply cannot afford it? Before choosing any of these two as your desired e-commerce platform, you need to know how their pricing is like.
Shopify is cheaper to get started, and with just $9. The plan is Shopify Lite, and with this plan, you don’t need a separate new website to serve as an online store. You will get a “buy button” instead, which you can place on your existing site or anywhere online.
BigCommerce doesn’t have any Lite option; its pricing begins with a fully-fledged online store. Their pricing starts with the BigCommerce Standard, which is at the same level as the fully-fledged own for Shopify named Shopify Basic. You’ll get Shopify Basic at $29, while BigCommerce is $29.95.
The two platforms give almost the same features for these two plans, from unlimited storage to unlimited bandwidth, 24/7 live chat + phone, blog module, and more. The only significant difference between these plans is the fact that BigCommerce number of staff accounts is unlimited compared to Shopify Basic, which allows only two.
Shopify Plan and Shopify Advanced Plan goes for $79 and $299, respectively. Similarly, BigCommerce Plus and BigCommerce Pro go for $79.95 and $299.95, respectively. When you upgrade to these plans, you get more advanced features and support. All-encompassing, you could see both platforms look almost the same in terms of pricing, except for the availability of Shopify Lite on Shopify.
BigCommerce vs. Shopify: Extensions
Talking about extensions, both platforms have a great and super deal for you. They have enough extensions that you need for the proper and enhanced functioning of your store. You can find more than 500 extension apps in the Shopify store. Extensions for SEO, social media integration, fulfillment, customer support, and many others. Both free and paid ones.
With BigCommerce, you can get some of these extensions in their catalog, too, both free and paid ones. Just like Shopify, you can add additional features to your site, with just a few clicks of the mouse.
Shopify and BigCommerce both look okay in terms of extensions; however, in terms of the selection and numbers of these extensions, BigCommerce is slightly less rich than Shopify.
BigCommerce vs. Shopify: Features
With every iota of truth, both platforms come with all standard e-commerce features you could think of. These platforms will both give you:
Access to unlimited products in your store.
24/7 live chat and phone support.
A fully-fledged online store.
Multiple payment gateways
Store optimization for mobile
Tax calculation automation
And many more
All these can be found on both platforms, although Shopify can be quite simple and easy to use when it comes to things like multilingual setups and built-in tools for dropshipping. On the flip side, BigCommerce boasts of multi-layered hosting security and DDOS protection.
Load Time and Page Speed
A look at the load time and speed of these two great platforms show us they both load very fast and quite okay. But of course, one will be faster. Visitors expect your site to load fast. If it doesn’t, chances are they will exit. Overall, in terms of speed and load time, Shopify leads the race with an average load time of 1.3 seconds while BigCommerce’s average load time is 2.2 seconds.
There you go! The comparison you may need for you to choose between BigCommerce and Shopify. The key in choosing is to look at what each of them can do, and match it to your needs in an e-commerce platform. Luckily, above are some keys! The features, pricing, extensions, and load time.
Do you need help with your Shopify dropshipping business? Contact us today at Fulfillman. We are leading service provider of Drop Shipping, China sourcing, Warehouse fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your needs. With our state-of-the-art technology, we can help you achieve your short and long-term business goals. An amazing experience awaits you.
The online business space is booming and drop shipping has become one of the most popular business models of the century. There are several things that make drop shipping attractive. It is one of the easiest ways to start making money online with very little risks involved. Depending on the kind of products you choose to handle, the business can be started with very little capital.
Although drop shipping is considered relatively easy to start. Nevertheless, building a successful drop shipping business, especially with an eCommerce platform like Shopify, takes planning and sustained effort. With several people already engaged in the most profitable niches, new entrants will have to work smarter to make headway. In this article, we will discuss seven essential steps anyone can take to build a successful drop shipping business:
Choose the Right Niche
The need to choose the right niche cannot be overemphasized. Some assume they can start with anything at all and figure out what they really want to handle with time. While this may work for some, it doesn’t always work out for several others. It is important that you choose a niche that you are actually interested in.
However, it does not have to be about passion; consider what you really want to achieve with your drop shipping business and choose a niche with the right potentials. Some important factors you should consider while choosing a niche include attractive profits, low shipping cost, appealing products, products that are being searched for, and products that are not readily available in the local market. It will also be helpful to choose products you can easily brand and sell as your own.
Research the Competition
As hinted in the introductory part of the article, there can be serious competition in drop shipping. Some of the most profitable niches already have individuals that are doing so well. If you are interested in such niches, you will have to work harder and smarter to make a name for your business. It is wrong to run from competition: serious competition is a sign that a particular niche has serious demand.
Research the competition and understand how they are doing their thing. During your research, it will be helpful to find a differentiator. When you are able to successfully make your shop different from the rest, it will be easier to get the attention of your audience and sell more.
Choose Your Supplier
This is another important step you have to handle with care. When you work with the right people, your business stands a better chance of becoming successful. On the other hand, choosing the wrong partners can ruin your drop shipping business as soon as you start. There is no need to rush this process.
Take your time to search for suppliers and consider such important factors as reputation and communication style before deciding to work with any supplier. Ask your potential supplier important questions to understand their production capabilities. They should be able to scale with you when your business starts growing rapidly.
Create Your E-Commerce Website
Your website will significantly influence your drop shipping business. You need the type of website that your potential customers will enjoy shopping from. The fastest way to create such a website is to use a simple e-commerce platform like Shopify. You don’t need a tech background to get this done and there are lots of helpful features that make selling easier.
Although, it is not a bad idea to hire professionals to create a custom e-commerce website for you but ensure that you hire the right people that can create a unique website that is easy to browse. It should be a responsive website that can work for mobile and desktop browsers perfectly. Your website should also be easy for your customers to check out.
Develop a Business Plan
You need a solid plan to succeed at anything and drop shipping is not an exception. With your great product and awesome website in place, the next important thing is to develop a business plan to work with. Your audience, product, partners, and competitions should be featured in your plan. As mentioned earlier, finding a differentiator can be very helpful. You have to do more, however. Customer acquisition and plan for profitability should be prioritized.
Market Your Business
Marketing is an essential aspect of any business. Online marketing, therefore, is very critical for your drop shopping business. Your competitors are marketing, and it is required that you market, too, to get ahead. In fact, it is expected that you market like crazy when you want to build a successful drop shipping business.
Marketing like crazy doesn’t mean you should throw away money; you can be aggressive with marketing and still remain profitable. Facebook advertising is one of the best ways to reach new customers but it is not the only way. Your marketing plan should include a strong mix of SEO, email, social media, and content.
Analyze and Optimize
Depending on your major customer acquisition channel, you need to analyze available data and optimize your strategy. Google Analytics and Facebook pixel data are among the data sources you will need to understand how your online endeavors are going. By analyzing your data, you can see what is working and what is not. Do not be afraid to make changes: do more of the things that work and eliminate the things that don’t work.
With drop shipping, starting a business can be very fun. It offers an amazing way to build successful online businesses and you can join the smart individuals making so much money from it. By following the steps discussed here diligently, you stand a great chance of building a very successful online business through drop shipping.
Do you need help with your drop shipping business? Contact us today at Fulfillman. We are leading service provider of Drop Shipping, China sourcing, Warehouse fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your needs. With our state-of-the-art technology, we can help you achieve your short and long-term business goals. An amazing experience awaits you.
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