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The holiday season is a busy and competitive time for ecommerce and dropshipping businesses. With so many offers and promotions vying for your customers’ attention, how can you stand out and make an impact? The answer is video marketing. Video marketing is one of the most effective and engaging ways to showcase your products, tell your brand story, and persuade your customers to buy from you.

According to a recent study, 89% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. During the holidays, video marketing can be even more powerful, as people are more likely to watch and share festive and emotional content. In this article, we’ll share some tips and best practices on how to create and use holiday video marketing to engage your audience and boost your sales.

Plan Your Video Marketing Strategy and Goals

Before you start creating your holiday videos, you need to have a clear and realistic strategy and goals. You need to know who your target audience is, what your value proposition is, what your main objectives are, and what your budget, timeline, and resources are. Having a well-defined strategy and goals will help you focus your efforts, align your team, and guide your creative decisions. It will also help you evaluate your results and optimize your performance.

Choose the Right Type and Format of Video

There are many types and formats of video that you can use for your holiday video marketing, depending on your audience and platform. Some of the most common ones are product videos, testimonial videos, storytelling videos, educational videos, and entertainment videos. The type and format of video you choose should match your audience’s needs, preferences, and expectations, as well as the platform you use to distribute your videos.

For example, if you use YouTube, you can create longer and more in-depth videos, such as product reviews, tutorials, or documentaries. If you use Instagram, you can create shorter and more visually appealing videos, such as boomerangs, stories, or reels. If you use Facebook, you can create interactive and engaging videos, such as live streams, polls, or quizzes.

Create Holiday-Themed Videos

Once you have chosen the type and format of video for your holiday video marketing, you need to create holiday-themed videos that showcase your products and brand. You need to use holiday-specific elements, such as colors, music, graphics, or props, to create a festive and seasonal mood and tone for your videos. Also, you need to highlight the benefits and features of your products or services that are relevant to the holiday season, such as convenience, affordability, quality, or uniqueness.

What’s more, you need to include clear and compelling calls to action, such as buy now, shop now, or learn more, to encourage your audience to take action and buy from you. You need to add your logo, slogan, or website URL to your videos, to increase your brand awareness and recognition. Creating holiday-themed videos will help you attract and retain your audience’s attention, interest, and desire, and also differentiate your brand from your competitors.

Optimize Your Videos

After creating your holiday videos, you need to optimize them for SEO and conversions. You need to use relevant and descriptive keywords and phrases in your video titles, descriptions, tags, and captions, to help your videos rank higher on search engines and platforms. Also, you need to use attractive and eye-catching thumbnails, headlines, and previews, to entice your audience to click and watch your videos.

Furthermore, you need to use annotations, cards, or end screens, to direct your audience to your website, landing page, or other videos, to increase your traffic and conversions. You need to use subtitles, transcripts, or captions, to make your videos accessible and understandable to a wider and more diverse audience. Optimizing your videos for SEO and conversions will help you increase your visibility, reach, and engagement, and also boost your sales and revenue.

Distribute Your Videos

Once you have optimized your videos for SEO and conversions, you need to distribute them across multiple channels and platforms. You need to choose the channels and platforms that are most suitable for your audience, your goals, and your budget, such as YouTube, Facebook, Instagram, Twitter, TikTok, or your own website or blog.

In addition, you need to adapt your videos to the specifications and best practices of each channel and platform, such as length, size, format, or aspect ratio. You need to schedule your videos to be published at the optimal times and frequencies, according to your audience’s behavior, preferences, and expectations.

Also, you need to promote your videos to your existing and potential customers, using email, social media, ads, or influencers. Distributing your videos across multiple channels and platforms will help you maximize your exposure, reach, and impact, and also diversify your traffic and conversions.

Measure Your Results

Finally, you need to measure and analyze your video marketing performance and results. You need to define and track the key metrics and indicators that are relevant to your objectives, such as views, watch time, retention, engagement, clicks, conversions, or revenue. You need to use the analytics and insights tools provided by each channel and platform, such as YouTube Analytics, Facebook Insights, or Instagram Insights, to collect and visualize your data.

Additionally, you can compare and benchmark your results against your goals, your competitors, or your industry standards, to evaluate your performance and progress. You may also identify and understand the strengths, weaknesses, opportunities, and threats of your video marketing strategy, to optimize your performance and results. Measuring and analyzing your video marketing performance and results will help you learn from your experience, improve your strategy and tactics, and achieve your goals.

End Note

Holiday video marketing is a powerful and engaging way to showcase your products, tell your brand story, and persuade your customers to buy from you. By following the tips and best practices we shared in this article, you can plan your strategy and goals, choose the right type and format of video, create holiday-themed videos, optimize your videos, distribute your videos, and measure your results. With this, you will be able to create and use holiday video marketing to engage your audience and boost your sales. Happy holidays and happy video marketing!

Need Professional Video Marketing Services? Call Us Today!

Do you need an expert for your holiday video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of ecommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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According to statistics, 86% of marketing professionals use video as a marketing tool. These marketing professionals trust video’s potential to grow their business. Majority of them (78%) say videos have directly helped them to increase sales, while 86% also say that videos have increased traffic to their website.

Video content has emerged as a dynamic and powerful tool for engaging audiences and conveying brand messages. As businesses increasingly invest in video marketing, the need to effectively ensure the optimal evaluation of your video marketing endeavors becomes paramount. Continue reading to discover how to monitor and measure the success of your video marketing campaigns.

Set Clear Objectives

Before launching a video marketing campaign, establishing clear and measurable objectives is imperative. Whether the goal is to increase brand awareness, drive website traffic, or boost conversions, defining specific objectives provides a solid foundation for measuring success. Each objective should align seamlessly with the overall marketing strategy, ensuring a cohesive and impactful approach.

Choose the Right Key Performance Indicators (KPIs)

Selecting the appropriate Key Performance Indicators (KPIs) is crucial for evaluating the impact of your video marketing efforts comprehensively. Depending on your goals, KPIs may include metrics such as:

  1. View Count: While total views offer a basic understanding of reach, it’s important not to rely solely on this metric for gauging success.
  2. Engagement Metrics: Delve into likes, comments, shares, and click-through rates to assess audience interaction and interest.
  3. Conversion Rates: Measure the effectiveness of your videos in converting viewers into customers or leads.
  4. Watch Time: Evaluate the total time viewers spend engaging with your videos to gain insights into content engagement.
  5. Social Media Metrics: Track performance on social platforms, including follower growth, impressions, and overall engagement.
Utilize Analytics Tools

Leverage analytics tools to gain in-depth insights into your video performance. Platforms such as Google Analytics, YouTube Analytics, and social media analytics tools provide detailed data on audience demographics, viewing behaviors, and traffic sources. Utilizing these tools allows you to refine your strategies based on real-time data, ensuring agility in your approach.

Implement A/B Testing

Implementing A/B testing is a valuable strategy for understanding what resonates best with your audience. Experiment with different video lengths, styles, and calls-to-action to identify the most effective elements. Analyzing the results of A/B tests enables you to optimize future campaigns and tailor content to align with your audience’s preferences.

Monitor Audience Retention

Understanding how long viewers remain engaged with your videos is critical. Analyze audience retention metrics to identify specific points where viewers drop off. This insight empowers you to refine content, pacing, and messaging, ensuring sustained engagement throughout the video.

Track Conversions

Ultimately, the success of your video marketing campaign should be tied to conversions. Monitor how many viewers take the desired action after watching your video, whether it’s making a purchase, filling out a form, or signing up for a newsletter. This data directly correlates with the campaign’s impact on your business objectives.

Assess Brand Lift

Evaluate the impact of your video marketing on brand perception by employing surveys and brand lift studies. These methods help measure changes in audience sentiment, brand recall, and overall perception after exposure to your videos. Qualitative data of this nature provides valuable insights into the intangible benefits of your campaigns.

Stay Informed About Trends

Video marketing trends are in a constant state of flux, influenced by changes in consumer behavior and technological advancements. Staying informed about the latest trends, including emerging video formats, interactive features, and platform-specific innovations, ensures your campaigns remain relevant and effective.

Calculate Return on Investment (ROI)

To assess the financial impact of your video marketing efforts, calculating the Return on Investment (ROI) is essential. Compare the cost of creating and promoting videos against the revenue generated or the value of achieved objectives. This analysis helps justify resource allocation and guides future budgeting decisions, fostering a more strategic and cost-effective approach.

Continuously Optimize

Video marketing is an iterative process. Regularly reviewing performance metrics, gathering feedback, and using insights to refine your approach is essential. By continuously optimizing your video content and strategy, you can adapt to changing audience preferences and market dynamics, ensuring long-term success.

Parting Words

Monitoring and measuring the success of your video marketing campaigns extend beyond mere numbers; it’s about understanding your audience, refining your strategy, and driving tangible results for your business. By setting clear objectives, choosing the right KPIs, utilizing analytics tools, and staying informed about industry trends, you can create and optimize video content that resonates with your audience, contributing to the overall success of your marketing initiatives. Embrace the data, learn from it, and let it guide you towards creating compelling and impactful video campaigns that stand the test of time.

Do You Need An Expert For Your Video Marketing? Call Fulfillman Today!

Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of ecommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Video marketing has become an essential component of any successful dropshipping store’s marketing strategy. By leveraging the power of videos, you can captivate your audience, drive engagement, and boost sales. The strategies that’ll be discussed here will empower you to create impactful videos that resonate with your target audience and drive conversions. Continue reading to discover and explore some effective strategies to help you harness the potential of video marketing for your dropshipping store.

Showcase Product Demonstrations

One of the most effective video marketing strategies for a dropshipping store is showcasing product demonstrations. Videos that feature your products in action, highlighting their features, benefits, and how they solve customers’ problems, can significantly impact buying decisions. By demonstrating the use and functionality of your products, you can build trust, answer common customer queries, and provide a visual understanding that surpasses mere text descriptions.

Make Unboxing and Review Videos

Unboxing and review videos have gained immense popularity in recent years. Partnering with influencers or creating your unboxing videos can generate excitement and anticipation around your products. These videos allow customers to experience the joy of receiving and unpacking your products, while also providing authentic reviews and testimonials. Unboxing videos create a sense of transparency, showcasing the quality and value of your products, and encouraging potential customers to make a purchase.

Create Engaging How-to Guides

Educational and informative videos that offer step-by-step guides on using your products can be highly valuable to your audience. By creating how-to videos, you can position yourself as an expert in your niche and provide value beyond just selling products. These videos can address common pain points, offer tips and tricks, and showcase creative ways to use your products effectively. By empowering your customers with knowledge, you foster trust and loyalty, making them more likely to choose your dropshipping store for their future needs.

Leverage User-Generated Content

User-generated content (UGC) is a powerful way to build trust and authenticity. Encourage your customers to share their experiences with your products through video testimonials, reviews, or user-generated content challenges. UGC not only adds credibility but also helps in creating a sense of community around your brand. By featuring UGC in your video marketing campaigns, you tap into the genuine enthusiasm of your customers, fostering engagement and attracting new customers who resonate with real-life experiences.

Harness the Power of Storytelling

Stories have a unique ability to captivate an audience and create an emotional connection. Use storytelling techniques in your videos to convey the story behind your brand, the inspiration behind your products, or the impact your products have had on customers’ lives. By weaving narratives into your video marketing, you can engage viewers on a deeper level, elicit their emotions, and build a lasting impression that sets your dropshipping store apart from the competition.

Optimize for Mobile Viewing

With the rise of mobile usage, optimizing your video content for mobile viewing is important. Ensure your videos are mobile-friendly, with a responsive design and format that adapts seamlessly to different screen sizes. Keep videos concise, as shorter videos tend to perform better on mobile devices. Additionally, incorporate captions or subtitles to make your videos accessible and understandable without sound. By prioritizing mobile optimization, you can reach and engage a larger audience, increasing the chances of driving conversions.

Utilize Social Media Platforms

Social media platforms provide a fertile ground for video marketing. Choose the platforms that align with your target audience and focus on creating video content tailored to each platform’s unique format and audience preferences. For instance, YouTube is ideal for longer, educational videos, while platforms like Instagram and TikTok thrive on short, visually appealing videos. Consistently share your video content across social media channels, leverage hashtags, and actively engage with your audience to maximize visibility, organic reach, and engagement.

Incorporating Calls to Action

Don’t underestimate the power of a strong call to action (CTA) in your video marketing efforts. Whether it’s directing viewers to your website, encouraging them to sign up for a newsletter, or offering a limited-time discount, CTAs help drive conversions. Place clear and compelling CTAs at strategic points in your videos, such as at the end or during key moments. Make it easy for viewers to take the desired action by providing clickable links or QR codes. By guiding viewers to the next step, you can turn their interest into sales.

Parting Words

Video marketing is an invaluable tool for any dropshipping store looking to enhance its online presence and drive massive sales. By implementing these 8 effective strategies on video marketing for your dropshipping store, you can create compelling videos that captivate your audience and potential customers, and inspire action. Embrace the power of video marketing, and watch as your dropshipping store thrives in the competitive dropshipping landscape.

Need Professional Video Marketing Services? Call Fulfillman Today!

Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of ecommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Studies show that 87% of dropshippers agree that video marketing has helped them boost sales. In the fast-paced and competitive world of dropshipping, effective marketing strategies are crucial for achieving profitability and staying ahead of the competition. One strategy that has proven to be highly effective is video marketing. Videos can engage and captivate audiences, effectively communicate product information, and drive customer engagement. In this article, we will explore 8 strategies that can help you harness the power of video marketing to maximize your dropshipping sales and boost profitability.

Create Compelling Product Videos

Invest in creating high-quality product videos that highlight the features, benefits, and unique selling points of your dropshipping products. Showcase the products in action and demonstrate how they can solve your customers’ problems. Use visually appealing storytelling techniques, background music, and clear narration to engage viewers and generate excitement about your products.

Optimize Videos for Search Engines

Ensure that your videos are optimized for search engines by incorporating relevant keywords in your video titles, descriptions, and tags. Perform keyword research to identify popular search terms related to your products and include them strategically in your video content. By optimizing your videos for search engines, you can increase their visibility in search results and attract organic traffic to your dropshipping store.

Utilize Video Testimonials and Reviews

Video testimonials and reviews serve as powerful social proof that can instill confidence in potential customers. Encourage satisfied customers to create video testimonials, sharing their positive experiences with your products. You can also use video interviews to poll customers in-store, or share customer-generated video reviews on social channels. Alternatively, collaborate with influencers or industry experts to create video reviews of your products. These authentic and positive reviews can significantly influence purchasing decisions and drive sales for your dropshipping business.

Produce Educational and How-To Videos

Educational videos refer to videos that impart knowledge: a quick how-to video, a longer step-by-step tutorial, or a full-length online course. Educational and how-to videos provide valuable content to your audience while establishing your expertise in the industry. Create videos that demonstrate how to use your products effectively or offer tips and tricks related to your niche. By providing valuable insights and information, you can attract and engage potential customers, building trust and credibility for your brand.

Leverage Live Video Streaming for Product Launches and Events

Harness the power of live video streaming platforms like Facebook Live, Instagram Live, or YouTube Live for product launches and events. Live videos on Facebook surpass pre-recorded videos in terms of engagement, especially for smaller brands, making this type of content a valuable addition to video marketing efforts. Conduct live Q&A sessions, unveil new products, or provide behind-the-scenes glimpses of your business. This real-time interaction with your audience creates a sense of exclusivity and fosters a deeper connection with your brand, ultimately driving sales and customer loyalty.

Collaborate with Influencers and Content Creators

Partnering with influencers and content creators in your niche is a lifetime strategy that will continue to evolve. It can significantly expand your reach and drive conversions. Identify influencers with a relevant audience and collaborate on video content, such as product reviews, unboxing videos, or sponsored content. Their endorsement and reach can introduce your dropshipping products to a wider audience and build trust among potential customers.

Promote Videos on Social Media Platforms

Leverage the power of social media platforms to amplify the reach of your videos. Share your videos across platforms such as YouTube, Facebook, Instagram, and Twitter to engage with your target audience. Customize your video content for each platform’s requirements and consider running targeted video ad campaigns to reach a wider audience and drive traffic to your dropshipping store.

Monitor Performance and Optimize Your Videos

Regularly analyze the performance of your video marketing campaigns. Track metrics such as views, engagement rates, click-through rates, and conversions. Identify trends, patterns, and areas for improvement. Use this data to optimize your video content, targeting strategies, and distribution methods. Experiment with different video lengths, formats, and messaging to understand what resonates best with your audience and refine your approach accordingly.

Final Thoughts

89% of people are convinced to buy a product after watching a video. Video marketing offers tremendous potential for driving profitability in your dropshipping sales. Successful dropshippers plan their strategies and content carefully before shooting any video footage. Even short-form videos like Instagram Reels and YouTube Shorts need to answer the brand’s “why.”

Before you create video marketing content, ask yourself: who is this video for? What action do you want them to take? And how do you measure success? Embrace these 8 strategies discussed here, and stay consistent. Continually analyze and optimize your video marketing efforts to achieve long-term success and profitability in your dropshipping sales.

Do You Need An Expert For Your Video Marketing? Call Fulfillman Today!

Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Studies show that 87% of business owners agree that video marketing has helped them boost sales, and 89% of people say watching a video has convinced them to buy a product. In today’s digital landscape, where attention spans are shorter than ever, product videos are a powerful tool for online businesses to captivate their audience and boost sales. Video marketing has proven to be highly effective in engaging potential customers, showcasing products in action, and building trust. Continue reading to discover how to use product videos and video marketing to boost sales for your dropshipping business.

Incorporate Emotions Into Your Videos

According to psychological research into shopping behaviour, consumers do not make rational purchasing decisions.  And, if you’re asking yourself how to increase sales, then this is the crucial step that leads a lot of consumers to choose one purchase over another. So, in order to increase sales with video you need to consider emotional marketing. Emotional marketing is exactly what it sounds like – marketing content that uses emotion to appeal to customers and prospects in a way that creates an emotional response that triggers a desired behaviour or action. In this case, that desired action would be to purchase from your brand and boost sales.

Create High-Quality Product Videos

When creating product videos, focus on producing high-quality content that showcases your products in the best possible light. Use professional equipment or hire a videographer if necessary. Ensure that the video is well-lit, has clear audio, and is visually appealing. Highlight the key features and benefits of your products, demonstrating how they solve customers’ problems or meet their requirements/ needs.

Tailor Videos to Different Stages of the Sales Funnel

Consider the various stages of the sales funnel when creating product videos. At the top of the funnel, create awareness videos that introduce your brand and products. In the middle of the funnel, focus on educational and explainer videos that provide in-depth information about your products. At the bottom of the funnel, create persuasive videos that encourage viewers to make a purchase. By aligning your videos with the customer journey, you can effectively nurture leads and drive conversions for your store.

Optimize Videos for Search Engines

To maximize the visibility of your product videos, optimize them for search engines. Conduct keyword research to identify relevant keywords and incorporate them in the video titles, descriptions, and tags. This will help your videos rank higher in search engine results and attract organic traffic. Additionally, consider transcribing the video content to make it accessible to search engines and hearing-impaired viewers.

Leverage Video Platforms and Social Media

Distribute your product videos on popular video platforms such as YouTube, Tiktok, Vimeo, and so on. These platforms have a massive user base and can significantly increase the reach of your videos. Moreover, leverage the power of social media by sharing your videos on platforms like Facebook, Instagram, and LinkedIn. Tailor your videos to fit each platform’s requirements and engage with your audience through comments, likes, and shares.

Incorporate Video Testimonials and Reviews

A Spiegel Research showed that as little as five reviews on one product could increase conversion by 270%. Customer testimonials and reviews are invaluable in building trust and credibility. Incorporate video testimonials and reviews into your marketing strategy to showcase satisfied customers and their positive experiences with your products. Authentic and compelling video testimonials can significantly influence potential customers’ purchasing decisions and boost sales.

Utilize Video Ads

Video ads are also a powerful tool to target and engage your audience effectively. Some social media platforms like YouTube and Facebook offer advertising options that allow you to reach specific demographics, interests, and behaviors. Create engaging and concise video ads that capture viewers’ attention within the first few seconds. Include strong calls-to-action that drive users to visit your website, make a purchase, or sign up for a newsletter.

Measure and Analyze Performance

To gauge the effectiveness of your video marketing efforts, track and analyze relevant metrics. Likewise platforms like YouTube and Facebook provide analytics tools to monitor video views, engagement, click-through rates, and conversions. Utilize these insights to identify which videos are resonating with your audience and driving sales. Adjust your video marketing strategy based on the data to optimize results.

Conclusion

Including videos on your website raise conversion rates by up to 46%. Product videos and video marketing have become great tools for online businesses looking to boost sales and drive conversions. By creating high-quality product videos, optimizing for search engines, and utilizing the rest of the tips shared above, you can harness the power of videos to engage your audience and boost sales. Embrace video marketing as a crucial component of your marketing strategy and watch your online business thrive in the digital age.

Do You Need An Expert For Your Video Marketing?

Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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According to recent statistics, 51% of marketing professionals across the world consider video as the ideal content which delivers the best ROI. Videos allow marketers to grow revenue 49% faster than non-video users. More than 92% regard video as an important part of overall marketing strategy, which is a testament to its effectiveness.

As an ecommerce business owner, you should focus on video content ideas that are more creative, engaging, and tailored to your specific audience. Continue reading to discover 7 video marketing trends to step up your ecommerce business today.

Livestream Videos And Live Webinars

Livestreaming and live webinars are one of the most popular video marketing trends in 2022. In 2020, the market was worth $161.37 billion, a whopping 55% year-over-year increase from its value of $104.11 billion in 2019. This implies that this sector will continue growing. They offer an engaging and interactive way to connect with people and build relationships with potential customers. This will allow you to increase brand awareness and traffic.

Social Media Video Advertising

Advertising your videos on social media is a must if you want to step up your ecommerce business. With billions of users, social media platforms are a goldmine for ecommerce businesses looking to reach wider audiences. Because videos are so engaging, they tend to be more effective than images or text when it comes to a video ad. Creating social media video ads for your business is a trend that can also increase brand awareness and drive traffic to your website or online store.

Short-Form Videos

68% of viewers watch videos entirely if it’s less than 60 seconds. Another 25% will finish watching a video if it’s less than 20 minutes.  Most people are preoccupied with work, family, and personal hobbies. The idea of stopping to consume content that takes longer minutes isn’t in the cards for some. This is the key to getting your videos watched.

The odds of getting more views on your videos will increase once you keep them short. That’s why TikTok and Instagram Reels perform so well. Consider what info you can provide in less than 20 seconds to ensure an engaging and riveting presentation.

Vlogs

Vlogging is without a doubt one of the most popular content formats for video marketing trends. Viewers get to know the creator on a more intimate level. This creates a connection that can’t be replicated with other types of videos. It’ll continue to grow in popularity. Therefore, if you’re not using this trend, it’s time to start. Ensure to keep your videos interesting and engaging by injecting your personality into each video.

AR and VR video content

Augmented reality (AR) and virtual reality (VR) video content are the most exotic types of videos to create. They’re exceedingly effective in driving sales as AR and VR videos are more immersive and engaging than traditional videos. They can also be used to create interactive experiences for customers as well.  For instance, a business could create an AR or VR video that allows people to explore a product or service in-depth. Very cool!

Vertical Videos

Vertical videos are videos shot in portrait orientation. It became popular in 2017 as Snapchat and Instagram began to support them. Thanks to TikTok, they have continued to grow in popularity. They also take up more of the viewer’s screen than horizontal videos, making them more intimate because they are filmed closer to the subject’s face.

This makes them perfect for social media channels, where users are scrolling through their feeds and want to watch a quick, engaging video. Vertical videos are also gaining popularity on YouTube, and these types of videos should be a key ingredient of your video marketing strategy always.

Optimize Videos for Search

The primary source of information for people is the internet. On the internet one-third of online activity is spent on watching videos. To ensure your videos show up in search results, you need to optimize them. It’s the process of improving the consumer viewing experience.

Optimize your videos to have a clear storyline, that’ll give value to your viewers. The click-through rate will increase. Finally, it will bring a fresh take on how you market your products and will be appreciated more by the audience because of the bite-sized information you present.

To Sum It Up

Video marketing is evolving rapidly. You need to be aware of the latest trends to stay ahead of the curve. You’ll agree with me that it’s a powerful tool for increasing your online sales. By 2023 and beyond, video marketing will take on more importance, and businesses that don’t capitalize on it will be left behind.

To ensure your business is ready for the future of video marketing, implement these trends into your current marketing strategy. Take them one after another, bit by bit and you’ll make your ecommerce business earn more.

Need Professional Video Marketing Services? Call Us Today!

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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According to statistics, about 54% of customers prefer videos over other types of content. Also, videos on your landing page will increase your conversion by 86%. Thus, videos are the best form of marketing to keep customers engaged. But what makes a video or video marketing strategy successful? Most people would say good camera, good lighting, and so on. Well, that’s true.

However, there’re some common mistakes that probably you’re not aware of that could deter the success of your video marketing. Of course, you need to be aware of them to stop your video marketing success from being hindered. Continue reading to discover 9 video marketing mistakes you should avoid.

Failing To Plan Your Video Marketing

It’s very tempting to just make a video, upload it on social media and expect the business to come rolling in. However, video marketing doesn’t work like that. You need to ask yourself if your video is purposeful?”, “Is it evolving my brand?”, “Is there a clear strategy?” and so on? If you can’t confidently answer yes, then there’s a problem. So, plan and plan well. If you plan with a clear business objective, your video marketing will be very effective.

Creating Videos That Are Too Long

People often put a lot of focus on the first 2% of your video. The initial section is key to grabbing your audience’s attention. But average engagement is much dependent on the overall length of the videos. 1-2 length videos have better engagement performance when compared to 2+ minute videos. If your videos pass the 5 minutes threshold, the engagement loss will be greater. Therefore, aim to keep your video between 1-2 minutes for optimal results. If you have a longer piece, ensure to let your audience know it will be worth their time.

Not Having A Call To Action

You’ve made a wonderful video and are getting loads of great feedback. The issue here is, nobody knows what to do next. Having a clear call to action is a no-brainer, even if it’s just pushing traffic to your website to find out more. You don’t have to overthink it, because, without it, you’re throwing away an opportunity to engage even more deeply with every viewer. Tell your audience clearly what to do next.

Flooding Your Videos With Too Much Info

If your video has too much information, it will overwhelm your audience, and they may just scroll off. So, don’t give too much information.  Even, if you have a lot of information to share, create different videos to convey the information. Don’t pack all information into a single video, which may dilute the message and confuse your viewers.

Not Implementing A Proper SEO Strategy for Video Marketing

You must put effort into directing people to watch the video you’ve made. Now, just putting it up online isn’t enough. Use proven Search Engine Optimisation (SEO) techniques to drive traffic to your video or website to increase its visibility.

Over-Selling

Everyone has a reason to either skip or watch a video. Most often, people want to be informed, educated, or entertained. If the video is too promotional, your audience will disengage from your brand. So what you should do is build relationships by focusing on your product’s needs, and not forcing the customer to purchase your product. Thus, when viewers finish watching your video, they would be inclined to inquire more about your business.

Focusing On Product And Not Target Audience

As much as you want to tell people about your product, it would be good to focus on the value people get by using your product. Hence, show your product’s advantages.  To know how users will benefit from your product, find out what they want. What questions do they frequently ask? What problems do they want you to solve? Aim to draw attention to your product while attending to its solution.

Not Branding Your Videos

One benefit of video marketing is to increase brand awareness. This means you want people to remember your videos and your brand. Branding helps to raise awareness and improves customer loyalty. As you create your videos, tell people about your business. To make your brand stick in customers’ minds, add a company logo, or tagline at the start or close of your videos. Use the same color schemes, and font in all your videos so that they convey the same message about your brand.

Conclusion

The statistics are there to prove it. Videos play a vital role in a brand’s marketing campaign. Thus, using videos in content marketing is a mandatory add-on because of the massive advantages it offers. Your video marketing should improve customer satisfaction and increase retention. But for your video to achieve this, it starts by taking a roll call of the mistakes that have been discussed here. This way, you’ll create videos that connect, engage, and resonate with your target customers to bring the required leads and traffic to your website and increase sales.

Do You Need Professional Video Marketing Services? Call Us Today!

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Do you know that the time people spend watching videos online increases at an average rate of 32% per year? Research also says that the average person will spend 100 minutes a day watching videos. To put that in perspective, that’s 25 whole days. Dropshippers need to take note of this if they want to plan on developing their video marketing strategy for their business. Continue reading to discover 7 ways to develop the perfect video marketing strategy for your dropshiping business.

Set Goals For Video Marketing

At the beginning of any social media undertaking, you need to set goals. What do you want your videos to accomplish? Where in the marketing funnel will these videos fall? An example of video marketing is creating brand awareness. Videos are used heavily for advertising. They may start on a product page on the website and then branch out to land in a social ad. Setting your goals and identifying the funnel stage will help you create highly effective calls to action in your video content.

Decide On Your Platforms

Research and data prove that audiences on Instagram, Facebook, and Snapchat spend half of their time on the network watching videos. Choosing any of these three to begin your video marketing game would be a good step. If you’ve never used video on any platform, begin with the ones where you have audiences established. Another consideration for choosing the right platform is for you to understand what each one offers and what video dimensions can be displayed. This is essential as if you’d like to repurpose your videos, it’s best to choose platforms that complement each other.

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Select Your Video Types

There are many types of videos out there, and we don’t mean where the videos will be placed. Social media videos can be used for many different purposes to support your overall content strategy. Determining the type of video that works best for your brand is an important step in your marketing strategy. Not all videos are made the same and that’s okay. What is most important is that they are supporting your key goals. The videos could be educational, behind the scenes, entertaining, customer reviews, and so on. Once you’ve determined which types of videos to tackle, it’s time to move on to planning the actual video.

Plan The Content Production

When you plan your content production, you will save time and money in the long run. Whether you plan it with a flowchart or old-fashioned pen and paper, you need to know how videos will be created and filmed. You have options for content production and post-production.  As you run through the content plan, you’ll find some ways that you need to tweak it or things you missed earlier, especially if this is one of your first efforts in putting together a comprehensive video content plan. After a solid plan is executed, it’s time to move on to post-production.

Know What Post-Production Entails

You want to allow plenty of time for post-production, especially if your videos will be used for ads or have heavier editing needs. Post-production does not mean just cutting scenes and putting them back together to music. It also includes additions like closed captions, text overlays, call-to-action screens, and more. The more you film and the more polished you want it, the more time you’ll need.

Schedule And Promote The Videos

Now that you have the completed video, it’s time to schedule and promote it. Some management platforms like Sprout offer publishing options for videos. Don’t think of your videos on social media as one-and-done. One fully produced video could be uploaded to several networks over a month, a long period, depending on your social schedule. On Twitter, you could promote it many times. For live streams, you’ll need to promote often to ensure lots of people will join in at the right time. One film recording session can produce multiple videos. Different clips can be used for promotion or spliced together to create new videos. Think big when promoting your videos.

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Understand And Analyze Metrics

This strategy is important. You won’t know how a video operates unless you take a look at the statistics associated with it. What are the view counts and the watch times? The shares, likes, and comments? Each network provides different sets of metrics. So you need to know what they are before you start in on production. It’s also important to keep in mind that older videos will be watched. With the right combination of keywords and an evergreen topic, a three-year-old video might still be relevant to your users today.

Parting Words

Now we’ve come to the end of 7 ways to develop the perfect video marketing strategy for your dropshipping business. We hope this inspires you and your business, or your brand to plan your next set of videos, which will help you be on top of the game of your dropshipping business.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Do you know that video marketing increases conversions by 80%? The time, effort, and resources used in creating videos for marketing purposes are worth it. It allows you to create a shareable marketing tool, establish higher levels of brand trust, and help you increase sales.

Furthermore, according to statistics, about 86% of businesses are using video in their marketing strategy and 92% of marketers support that videos play a pivotal role in content creation. However, creating videos isn’t all that matters. You need to consistently add some ingredients that would spice up your videos, to make you achieve these successful goals. Continue reading to discover 8 innovative video marketing ideas you can try.

Optimize Your Video Thumbnail with a Smile

The video thumbnail is the most important component to drive a visitor to play or not play your video. The reality is, that we judge books by their cover, and that’s the reason why you need to dress your video by giving it a compelling, play-worthy thumbnail image. The greatest way to ensure people play your video is by using an image of a smiling human making direct eye contact. “Smiling is the outward manifestation of happiness and serves to begin to connect us to others,” says Dr. Adrian Furnham. So smack a smile on your video’s thumbnail and you’ll see a much higher number of plays.

Add Share Buttons to Your Video Player

Do you know that 63% of consumers share branded content with their social media followers? You’re keenly aware of how powerful social media is. You almost start and end your day on these platforms. It might be sad, but it’s true, which is why you need to ensure your video can be easily shared on these platforms.

Combine Videos with Email Marketing Efforts

In marketing heaven, video and email are a match. According to Animoto, just adding the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and decreases unsubscribers by 26%. Adding a video thumbnail to your email boosts the engagement of that email. For instance, if one of your leads views 75% of a product demo video on your website, you could set up a workflow to email that person or alert a sales rep to call that individual.

Edit Your Video Length To Fit Each Different Social Platform

Video is natural content added to any social media marketing approach. One way to get your videos to stand out against your competition is to optimize their length. The length of video allowed on different social platforms varies. Take time to make sure that your video length fits the platform it’s uploaded to so that your audience doesn’t miss out on vital information.

Shamelessly Ask People to Share Your Video

Just asking people to share your video might seem obvious, but be aware that if you put yourself out there, your friends will share your content and help you spread the word. So ask your friends, colleagues, family, and relatives. Of course, asking the contacts who are closely connected to your target market is the strategic place to start, but you never know how people are connected, and a share will go a long way. So, don’t limit the people you ask.

Mention Influencers When You Post Your Videos

Do you mention influencers in your video? Perhaps you’ve cited a tool, platform, or brand. This is another great idea that can help you build exposure to the video that you want to promote. By mentioning these sources when you post videos on your socials, they’ll be far more likely to share them with their followers too, as you’re essentially stroking their ego by creating content that centers around them.

Use Customer Testimonial Video

Leverage the power of social proof by recruiting a great customer to give a brief testimonial or feedback on camera. This adds a personal touch to the videos you use for marketing, which will help you to also attract new customers.

Use Thank You Video

Though, you might be using email or social media to thank your customers, what about video? Interacting with your customers post-purchase helps your business or brand get great word-of-mouth referrals and repeat customers. Once you make your videos, it’s easy to embed or link them to your existing thank you email. Or, if you have a repeat customer who’s been loyal to your brand or a customer who routinely makes large purchases, you should customize a thank you video just for them.

Final Thoughts

Figuring out what will work for you takes a lot of research, but that’s where the ideas you read about here can come in handy. Once you start using these 8 innovative video marketing ideas that have been discussed above to your advantage, you’ll be glad you put in the work. Your business or brand only has great things to gain by adding creative videos to your marketing strategy. Good Luck!

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Video ads can capture the attention of your customers longer and more thoroughly than any other advertising medium. 85% of brands use video marketing. Producing professional-quality videos are essential to promote your business and brand more dynamically. The reason is that you can’t leverage your brand in places where images and text cannot go, like YouTube. Video production is quite tasking, but it’s worth it once you have the final product. Continue reading to discover some video marketing ads you can use to promote your brand.

Branded Short Film

This is one of the most effective video marketing ads you can use to promote your brand. It is done by creating a short story related to your brand. Then you include your product or service in between. A story will help your customers relate to your brand. Therefore, a branded short film creates an emotional connection with your potential customers.

Interactive Videos

Interactive videos are also among the most popular video marketing ads. The best part of it is that it increases engagement. It can include options like a sign-up link, click to know more, and so on. That way, you’ll be able to promote your brand beyond your imagination.

Reels, Stories, and Shorts

By now, you probably know that social media advertising is super lucrative. Customers are all over social media platforms. These platforms such as Instagram reels, Facebook stories, YouTube shorts, etc. have now introduced short-form videos. So, if you want to promote your brand and attract new customers, this idea is a must. You can either create this video yourself or pay influencers to make videos for your brand. The bonus you would get from influencers is that you’ll be able to leverage their audience as well.

In-Page and In-Text Videos

In-page videos don’t need a specific video streaming platform. They are placed on the web pages. Meanwhile, in-text videos are placed within a text. They appear between any two paragraphs of an article. It auto-plays when you reach the video and stops when you scroll further. Leveraging on these can help you promote your brand far and wide.

Product Demonstration

The purpose of a product demonstration video is to flaunt your product or service to your people. It’s about showing off its features, perks, and benefits. Product demonstration videos typically feature a charismatic host that speaks passionately about the product. Animated videos also work well, too. Don’t be afraid to get creative with product demonstration videos if you want to promote your brand.

Comic Content Videos

Do you know that the idea of stand-up comedy is getting more and more popular? These comedians not only make us laugh but also know how to promote a brand in between. This means that you can create funny dialogues, stories, or animation and relate them to your brand. It’s always a good idea to advertise your business and brand in a fun-loving manner.

The Explainer

If your business offers a product or service that isn’t immediately understood, an explainer video on your homepage or a landing page or your website may be just what you need. These videos could feature animation with a voiceover that explains what your business offers to the audience. Note that explainer videos don’t have to be animated. Time lapses of illustrations, a live-action recording, or any other visual way of telling your story are likewise appropriate. You would also be able to promote your brand through that.

Customer Review Videos

Another popular video marketing is customer review videos. You can request your customers to send their video reviews about your brand. In this video, your customers speak about their successful experiences with the brand. This allows other potential/ new customers to see the advantages of existing customers. After that, they will trust you, patronize you, and help you advocate your brand.

Question and Answer Videos

Question and answer video marketing plays an integral role in advertising a business. It does not only promote your brand but also helps you know your customers better. A company or organization can collect questions from customers and answer them in the video. This is a great method of marketing, as it ultimately builds customer-company relationships. Then, you’ll be able to promote your brand.

Conclusion

Advertising is the most essential part of any brand or business. People don’t have the time to read and research a brand. They prefer videos to other mediums. Video marketing ads are more understandable and interesting. They are a must if you want your brand to reach your target audience/ customers.  Luckily for you, 8 video marketing ads that you can use to promote your brand have been discussed. This helps customers to know about a brand in a fun and easy way. Therefore, if you really want to promote your brand, you should invest in video marketing for advertisements.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of ecommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.