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According to statistics, about 54% of customers prefer videos over other types of content. Also, videos on your landing page will increase your conversion by 86%. Thus, videos are the best form of marketing to keep customers engaged. But what makes a video or video marketing strategy successful? Most people would say good camera, good lighting, and so on. Well, that’s true.

However, there’re some common mistakes that probably you’re not aware of that could deter the success of your video marketing. Of course, you need to be aware of them to stop your video marketing success from being hindered. Continue reading to discover 9 video marketing mistakes you should avoid.

Failing To Plan Your Video Marketing

It’s very tempting to just make a video, upload it on social media and expect the business to come rolling in. However, video marketing doesn’t work like that. You need to ask yourself if your video is purposeful?”, “Is it evolving my brand?”, “Is there a clear strategy?” and so on? If you can’t confidently answer yes, then there’s a problem. So, plan and plan well. If you plan with a clear business objective, your video marketing will be very effective.

Creating Videos That Are Too Long

People often put a lot of focus on the first 2% of your video. The initial section is key to grabbing your audience’s attention. But average engagement is much dependent on the overall length of the videos. 1-2 length videos have better engagement performance when compared to 2+ minute videos. If your videos pass the 5 minutes threshold, the engagement loss will be greater. Therefore, aim to keep your video between 1-2 minutes for optimal results. If you have a longer piece, ensure to let your audience know it will be worth their time.

Not Having A Call To Action

You’ve made a wonderful video and are getting loads of great feedback. The issue here is, nobody knows what to do next. Having a clear call to action is a no-brainer, even if it’s just pushing traffic to your website to find out more. You don’t have to overthink it, because, without it, you’re throwing away an opportunity to engage even more deeply with every viewer. Tell your audience clearly what to do next.

Flooding Your Videos With Too Much Info

If your video has too much information, it will overwhelm your audience, and they may just scroll off. So, don’t give too much information.  Even, if you have a lot of information to share, create different videos to convey the information. Don’t pack all information into a single video, which may dilute the message and confuse your viewers.

Not Implementing A Proper SEO Strategy for Video Marketing

You must put effort into directing people to watch the video you’ve made. Now, just putting it up online isn’t enough. Use proven Search Engine Optimisation (SEO) techniques to drive traffic to your video or website to increase its visibility.

Over-Selling

Everyone has a reason to either skip or watch a video. Most often, people want to be informed, educated, or entertained. If the video is too promotional, your audience will disengage from your brand. So what you should do is build relationships by focusing on your product’s needs, and not forcing the customer to purchase your product. Thus, when viewers finish watching your video, they would be inclined to inquire more about your business.

Focusing On Product And Not Target Audience

As much as you want to tell people about your product, it would be good to focus on the value people get by using your product. Hence, show your product’s advantages.  To know how users will benefit from your product, find out what they want. What questions do they frequently ask? What problems do they want you to solve? Aim to draw attention to your product while attending to its solution.

Not Branding Your Videos

One benefit of video marketing is to increase brand awareness. This means you want people to remember your videos and your brand. Branding helps to raise awareness and improves customer loyalty. As you create your videos, tell people about your business. To make your brand stick in customers’ minds, add a company logo, or tagline at the start or close of your videos. Use the same color schemes, and font in all your videos so that they convey the same message about your brand.

Conclusion

The statistics are there to prove it. Videos play a vital role in a brand’s marketing campaign. Thus, using videos in content marketing is a mandatory add-on because of the massive advantages it offers. Your video marketing should improve customer satisfaction and increase retention. But for your video to achieve this, it starts by taking a roll call of the mistakes that have been discussed here. This way, you’ll create videos that connect, engage, and resonate with your target customers to bring the required leads and traffic to your website and increase sales.

Do You Need Professional Video Marketing Services? Call Us Today!

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Do you know that the time people spend watching videos online increases at an average rate of 32% per year? Research also says that the average person will spend 100 minutes a day watching videos. To put that in perspective, that’s 25 whole days. Dropshippers need to take note of this if they want to plan on developing their video marketing strategy for their business. Continue reading to discover 7 ways to develop the perfect video marketing strategy for your dropshiping business.

Set Goals For Video Marketing

At the beginning of any social media undertaking, you need to set goals. What do you want your videos to accomplish? Where in the marketing funnel will these videos fall? An example of video marketing is creating brand awareness. Videos are used heavily for advertising. They may start on a product page on the website and then branch out to land in a social ad. Setting your goals and identifying the funnel stage will help you create highly effective calls to action in your video content.

Decide On Your Platforms

Research and data prove that audiences on Instagram, Facebook, and Snapchat spend half of their time on the network watching videos. Choosing any of these three to begin your video marketing game would be a good step. If you’ve never used video on any platform, begin with the ones where you have audiences established. Another consideration for choosing the right platform is for you to understand what each one offers and what video dimensions can be displayed. This is essential as if you’d like to repurpose your videos, it’s best to choose platforms that complement each other.

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Select Your Video Types

There are many types of videos out there, and we don’t mean where the videos will be placed. Social media videos can be used for many different purposes to support your overall content strategy. Determining the type of video that works best for your brand is an important step in your marketing strategy. Not all videos are made the same and that’s okay. What is most important is that they are supporting your key goals. The videos could be educational, behind the scenes, entertaining, customer reviews, and so on. Once you’ve determined which types of videos to tackle, it’s time to move on to planning the actual video.

Plan The Content Production

When you plan your content production, you will save time and money in the long run. Whether you plan it with a flowchart or old-fashioned pen and paper, you need to know how videos will be created and filmed. You have options for content production and post-production.  As you run through the content plan, you’ll find some ways that you need to tweak it or things you missed earlier, especially if this is one of your first efforts in putting together a comprehensive video content plan. After a solid plan is executed, it’s time to move on to post-production.

Know What Post-Production Entails

You want to allow plenty of time for post-production, especially if your videos will be used for ads or have heavier editing needs. Post-production does not mean just cutting scenes and putting them back together to music. It also includes additions like closed captions, text overlays, call-to-action screens, and more. The more you film and the more polished you want it, the more time you’ll need.

Schedule And Promote The Videos

Now that you have the completed video, it’s time to schedule and promote it. Some management platforms like Sprout offer publishing options for videos. Don’t think of your videos on social media as one-and-done. One fully produced video could be uploaded to several networks over a month, a long period, depending on your social schedule. On Twitter, you could promote it many times. For live streams, you’ll need to promote often to ensure lots of people will join in at the right time. One film recording session can produce multiple videos. Different clips can be used for promotion or spliced together to create new videos. Think big when promoting your videos.

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Understand And Analyze Metrics

This strategy is important. You won’t know how a video operates unless you take a look at the statistics associated with it. What are the view counts and the watch times? The shares, likes, and comments? Each network provides different sets of metrics. So you need to know what they are before you start in on production. It’s also important to keep in mind that older videos will be watched. With the right combination of keywords and an evergreen topic, a three-year-old video might still be relevant to your users today.

Parting Words

Now we’ve come to the end of 7 ways to develop the perfect video marketing strategy for your dropshipping business. We hope this inspires you and your business, or your brand to plan your next set of videos, which will help you be on top of the game of your dropshipping business.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Do you know that video marketing increases conversions by 80%? The time, effort, and resources used in creating videos for marketing purposes are worth it. It allows you to create a shareable marketing tool, establish higher levels of brand trust, and help you increase sales.

Furthermore, according to statistics, about 86% of businesses are using video in their marketing strategy and 92% of marketers support that videos play a pivotal role in content creation. However, creating videos isn’t all that matters. You need to consistently add some ingredients that would spice up your videos, to make you achieve these successful goals. Continue reading to discover 8 innovative video marketing ideas you can try.

Optimize Your Video Thumbnail with a Smile

The video thumbnail is the most important component to drive a visitor to play or not play your video. The reality is, that we judge books by their cover, and that’s the reason why you need to dress your video by giving it a compelling, play-worthy thumbnail image. The greatest way to ensure people play your video is by using an image of a smiling human making direct eye contact. “Smiling is the outward manifestation of happiness and serves to begin to connect us to others,” says Dr. Adrian Furnham. So smack a smile on your video’s thumbnail and you’ll see a much higher number of plays.

Add Share Buttons to Your Video Player

Do you know that 63% of consumers share branded content with their social media followers? You’re keenly aware of how powerful social media is. You almost start and end your day on these platforms. It might be sad, but it’s true, which is why you need to ensure your video can be easily shared on these platforms.

Combine Videos with Email Marketing Efforts

In marketing heaven, video and email are a match. According to Animoto, just adding the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and decreases unsubscribers by 26%. Adding a video thumbnail to your email boosts the engagement of that email. For instance, if one of your leads views 75% of a product demo video on your website, you could set up a workflow to email that person or alert a sales rep to call that individual.

Edit Your Video Length To Fit Each Different Social Platform

Video is natural content added to any social media marketing approach. One way to get your videos to stand out against your competition is to optimize their length. The length of video allowed on different social platforms varies. Take time to make sure that your video length fits the platform it’s uploaded to so that your audience doesn’t miss out on vital information.

Shamelessly Ask People to Share Your Video

Just asking people to share your video might seem obvious, but be aware that if you put yourself out there, your friends will share your content and help you spread the word. So ask your friends, colleagues, family, and relatives. Of course, asking the contacts who are closely connected to your target market is the strategic place to start, but you never know how people are connected, and a share will go a long way. So, don’t limit the people you ask.

Mention Influencers When You Post Your Videos

Do you mention influencers in your video? Perhaps you’ve cited a tool, platform, or brand. This is another great idea that can help you build exposure to the video that you want to promote. By mentioning these sources when you post videos on your socials, they’ll be far more likely to share them with their followers too, as you’re essentially stroking their ego by creating content that centers around them.

Use Customer Testimonial Video

Leverage the power of social proof by recruiting a great customer to give a brief testimonial or feedback on camera. This adds a personal touch to the videos you use for marketing, which will help you to also attract new customers.

Use Thank You Video

Though, you might be using email or social media to thank your customers, what about video? Interacting with your customers post-purchase helps your business or brand get great word-of-mouth referrals and repeat customers. Once you make your videos, it’s easy to embed or link them to your existing thank you email. Or, if you have a repeat customer who’s been loyal to your brand or a customer who routinely makes large purchases, you should customize a thank you video just for them.

Final Thoughts

Figuring out what will work for you takes a lot of research, but that’s where the ideas you read about here can come in handy. Once you start using these 8 innovative video marketing ideas that have been discussed above to your advantage, you’ll be glad you put in the work. Your business or brand only has great things to gain by adding creative videos to your marketing strategy. Good Luck!

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Video ads can capture the attention of your customers longer and more thoroughly than any other advertising medium. 85% of brands use video marketing. Producing professional-quality videos are essential to promote your business and brand more dynamically. The reason is that you can’t leverage your brand in places where images and text cannot go, like YouTube. Video production is quite tasking, but it’s worth it once you have the final product. Continue reading to discover some video marketing ads you can use to promote your brand.

Branded Short Film

This is one of the most effective video marketing ads you can use to promote your brand. It is done by creating a short story related to your brand. Then you include your product or service in between. A story will help your customers relate to your brand. Therefore, a branded short film creates an emotional connection with your potential customers.

Interactive Videos

Interactive videos are also among the most popular video marketing ads. The best part of it is that it increases engagement. It can include options like a sign-up link, click to know more, and so on. That way, you’ll be able to promote your brand beyond your imagination.

Reels, Stories, and Shorts

By now, you probably know that social media advertising is super lucrative. Customers are all over social media platforms. These platforms such as Instagram reels, Facebook stories, YouTube shorts, etc. have now introduced short-form videos. So, if you want to promote your brand and attract new customers, this idea is a must. You can either create this video yourself or pay influencers to make videos for your brand. The bonus you would get from influencers is that you’ll be able to leverage their audience as well.

In-Page and In-Text Videos

In-page videos don’t need a specific video streaming platform. They are placed on the web pages. Meanwhile, in-text videos are placed within a text. They appear between any two paragraphs of an article. It auto-plays when you reach the video and stops when you scroll further. Leveraging on these can help you promote your brand far and wide.

Product Demonstration

The purpose of a product demonstration video is to flaunt your product or service to your people. It’s about showing off its features, perks, and benefits. Product demonstration videos typically feature a charismatic host that speaks passionately about the product. Animated videos also work well, too. Don’t be afraid to get creative with product demonstration videos if you want to promote your brand.

Comic Content Videos

Do you know that the idea of stand-up comedy is getting more and more popular? These comedians not only make us laugh but also know how to promote a brand in between. This means that you can create funny dialogues, stories, or animation and relate them to your brand. It’s always a good idea to advertise your business and brand in a fun-loving manner.

The Explainer

If your business offers a product or service that isn’t immediately understood, an explainer video on your homepage or a landing page or your website may be just what you need. These videos could feature animation with a voiceover that explains what your business offers to the audience. Note that explainer videos don’t have to be animated. Time lapses of illustrations, a live-action recording, or any other visual way of telling your story are likewise appropriate. You would also be able to promote your brand through that.

Customer Review Videos

Another popular video marketing is customer review videos. You can request your customers to send their video reviews about your brand. In this video, your customers speak about their successful experiences with the brand. This allows other potential/ new customers to see the advantages of existing customers. After that, they will trust you, patronize you, and help you advocate your brand.

Question and Answer Videos

Question and answer video marketing plays an integral role in advertising a business. It does not only promote your brand but also helps you know your customers better. A company or organization can collect questions from customers and answer them in the video. This is a great method of marketing, as it ultimately builds customer-company relationships. Then, you’ll be able to promote your brand.

Conclusion

Advertising is the most essential part of any brand or business. People don’t have the time to read and research a brand. They prefer videos to other mediums. Video marketing ads are more understandable and interesting. They are a must if you want your brand to reach your target audience/ customers.  Luckily for you, 8 video marketing ads that you can use to promote your brand have been discussed. This helps customers to know about a brand in a fun and easy way. Therefore, if you really want to promote your brand, you should invest in video marketing for advertisements.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of ecommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Video marketing is one of the most powerful, influential, and effective means of marketing your products and services.  According to a recent survey, about 84% of potential customers are convinced to buy a product after watching an interesting video. But, what makes a great video? You need to include some spicy ingredients in your videos before marketing, to become successful at it. Continue reading to discover some top secrets of super-successful video marketing that will put your dropshipping business or ecommerce business on the path to success.

Upload Interesting Thumbnails

A thumbnail is the first thing that viewers see before clicking your video and should provide them with a brief introduction to what’s coming up. Thumbnails are the best way to grab someone’s attention before your video starts playing. So if you want prospects to get excited about watching, then upload some attractive thumbnails.

A Successful Video Depends On A Good Story

To be super-successful in video marketing, you need to inject storytelling into your videos. As humans, we are wired to crave a story. A story ticks all of the boxes inherent in great marketing. A video with a good story grabs more attention, engagement, and sells than a video that just tries to push a product directly. A video content expressing values like knowledge, information, and concepts attracts more viewers as opposed to promotional videos talking about a product or service directly.

Get Your Logistics in Order

Video marketing is fun once you leverage creativity alongside it. To see the value in the time and effort you’ve invested in it, it’s crucial to set a foundation for success. Define the goals of your video marketing endeavor, outline your video marketing budget, your unique value proposition, and basics like where your video will be hosted and shared. That way, you’ll get a glimpse of being super successful in video marketing.

Know Your Audience, and Speak To Them

It’s no new thing, that people have different interests and preferences, which means you’ll need to tailor your message accordingly. One of the best practices of super-successful video marketing is to know your selected audience and speak to them in a relevant tone. Be sure to deliver a speech through an engaging perspective so as not to let them down!

Grab Your Viewer’s Attention At The Beginning

To be super-successful in video marketing, your videos need a hook. The first few seconds of a video whether a viewer keeps watching or not. 5% of videos keep viewers watching until the relatively end, the average video only retains 37% of viewers from start to finish. So, it’s important to hook viewers in at the beginning of your videos. Intrigue them by showing them a surprising fact or posing a tricky question. Just be creative enough to grab the attention of your audience at the beginning of your videos.

Make Your Videos Mobile-Friendly

According to experts at Facebook, people are 1.5 times more likely to watch a video on a smartphone than on a . With people switching to mobile browsing extensively, videos that are compatible with smartphones and are downloadable on mobiles do better business. It’s a mobile world. Capitalize on this trend by adopting video formats and live video stories popularized by platforms like Instagram and Facebook. This will also help you be successful at video marketing.

Always Optimize For Search

A successful video used for marketing is well optimized for search. Your videos should have a title with the most searched or relevant keywords, tags, and descriptions. As video becomes a more popular web traffic driver, you’ll want to keep up by optimizing your videos. Consider your goals when choosing a hosting platform. Then continue to boost your optimization potential by doing things like adding a video transcript, creating an engaging thumbnail image, and paying attention to the keywords in your video headlines and descriptions.

Collaboration With Brand Ambassadors And Influencers

Peer recommendations over company advertisements are trusted by 90% of people. More than any brand or product claiming itself to be good, what works better is a trusted influencer of the product, service, or brand. 49% of people take recommendations from influencers when purchasing anything. Therefore, collaboration with brand ambassadors and influencers in your niche to increase the reach of your video content will propel you for successful video marketing.

Final Thoughts

In a business world full of, you need to create something extraordinary for your brand or business to outshine others. Following these top 8 secrets of super-successful video marketing for different marketing platforms, you’ll have no problem getting a large customer base that is hungry for what you offer, and ultimately achieve massive success with your business.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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There is no doubt that video marketing is one of the most recent additions to the promotion toolbox. You may still be sceptical. Is it worth considering using videos for promoting your ecommerce business? Do you have enough funds and materials to create and use video content in your marketing? The answer is straightforward: Yes, it’s worth it. Video is one of the most all-around and effective digital marketing tools out there. Here are some reasons why you need video marketing for your ecommerce or dropshipping business.

Boost Sales

Video marketing is a wonderful tool to increase sales and amplify your conversions. Research shows that the mean website conversion rate for those who use video is far greater than the rate of those who do not utilize video.

Video marketing can help enhance the understanding of the service or product. In that way, it increases the chances of you making a sale after clients watch a product video.

People Trust Videos

Even when you show potential customers an image gallery of your product or service from each angle, they tend to prefer videos more. When an individual looks at a photo or reads a description, they might be worried that the product or service will not be the same as the one advertised. But with video marketing, they will be able to see the product in all dimensions, and also look at how to properly use the product in real life. In that way, they will be more convinced to purchase the product.

It Can Communicate Emotions

The validity of an advertising campaign can be conveyed in several ways. A video can add passion and make the product more difficult to forget. It is possible to highlight the difference that, after a sale of a certain product, a buyer has more favorable emotions. If a stationary image can display emotions only through a decorated smile, sober facial expression, or distinct body positions, a video can convey several different emotional states more evidently and brightly.

It Can Present Your Ecommerce or Dropshipping Business

Most potential customers will have more trust in your online store if they have an idea of how your company works and lives. Therefore, video publications from corporate occasions, actual work in your office, behind-the-scenes of your products shipping procedure, all these visualizations can generate more trust from potential and current customers and help to create the compulsory positioning of your company.

Video Sharing

If people find your video interesting, many of them prefer to share it on social media and therefore expand your reach without additional budgeting on your part. Viral marketing is in this conduit of promotion. Lots of people find sharing videos more satisfying than almost any other digital property.

The Shift towards Mobile Devices

Mobile phones have been integrated into our modern lifestyle. Of all the videos that are being watched worldwide, 75% are on smartphones. Most persons are becoming more engrossed in their work and have less time, so the idea to carry the compatible version of a computer in your pocket is fascinating.

Virtually everything that we can do on a computer, is available on mobile phones, including watching online videos. The malleability of watching a video while on a bus to work, in a restaurant with friends, or the workplace after a meeting is difficult to resist.

Easier to Remember Than Text

Humans are optical creatures. We comprehend and remember information better from watching a video than reading a stationary text. Honestly, the gap between text and video is large. We all remember most of the information that we see in a video and only remember very little when reading it in a text.

No one is saying that you should totally disregard your text content and focus exclusively on videos because text still has some value. It’s more effective to combine your text-based content with videos.

Make Users Spend More Time on Your Site

Reports by some professional bodies have shown that people usually will stay longer on a website that contains a video in it. The mean time spent on pages with a video is 7 minutes and 21 seconds, while the average time spent on pages that do not contain a video is barely 2 minutes and 48 seconds.

A bigger time spent on your website doesn’t always convert into productive things. But, at least your bounce rate will reduce, and your website will have more integrity in the eyes of Google, making it more likely to increase your sales.

Endnote

You cannot deny that video marketing now is a crucial part of your marketing plan. It can create huge advantages from giving you a better ranking in Google, appealing to your potential customers to increasing your sales. While understanding the necessity of using video marketing is crucial, learning how to effectively use it is even more essential. Just try to make an exciting product video that you can display to your new and existing customers. You can ask help a dropshipping expert for help. Most importantly, make sure that your videos are engaging, compelling, and professional.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Building an online presence for a small business may seem basic to the eye, but it’s one of the hardest things to do as an entrepreneur. This is even much harder when you consider the number of other businesses that you’re competing with. This is why you must start recording sales with your Shopify store so that you can earn as much income as possible.

You can only ever be considered as a proper online entrepreneur when you’re making sales. This is to say that business is a matter of profit without which it would be viewed as a leisure activity. That is why you must get ahold of a working method that will aid you in driving up your sales. Now, this is where the real challenge comes because it’s not always easy for you to just come up online as a small business and start making waves. That is why we’re putting this article together to educate you on the techniques that you can follow if you want to drive your sales on Shopify.

These are strategies that have been proven to work on eCommerce platforms with records of businesses turning losses into massive profits. A good marketing practice will enable you to know your strengths as a business and how you can play to them to drive sales. Let’s proceed to the main event, shall we?

Email Marketing

Email marketing is a mechanism of sensing messages that market your products to potential and current customers enlightening them on your products and build a formidable online community for your business. The unique thing about email marketing is that you’re totally in charge of the content that is being disseminated, and it’s completely consensual.

What’s more, email marketing is very effective and saves you many costs that you would have spent otherwise if you choose other marketing channels. The process is simple, and the email list can be generated automatically. All you have to do is to select the right content that will captivate your clients at any time. This is one of the best ways to market an eCommerce store, especially on Shopify.

SMS Marketing

SMS is another form of marketing strategy that you can use to reach your clients. The process is effective because it creates that kind of connection and awareness that assures your customers that you listen and connect with their product interests and specifications. It’s a very fast process that you can set up in as little as 5 minutes, and it’s very affordable. You can decide to create a marketing channel that uses SMS marketing with simple and precise messages about your products that your customers and potential customers will understand. You can use this method to flag off a campaign such as flash sales, discount sales and the likes, and it works like magic when carefully crafted.

SEO

You ever wondered how people get top results when they input product information in a search engine? This is what an SEO can do for an online store. A significant part of the traffic that comes to online businesses happens due to users being able to get them as results on search engines. The implication is that as many people search for a particular product on Shopify, a good SEO score will always draw them to your store. A higher rank in SEO will mean that you will get more traffic than users that offer similar products as you are. This is a very effective way of driving online sales when done properly.

Influencer Marketing

When you’re in doubt about how to project your products to your audience, it’s much better to seek partnership with people to create the right amount of awareness you need for your business. This is what influencers do. Influencers are usually individuals with a huge presence on social media who can partner with online marketing brands. Let’s take, for instance, that you need to market your clothing brand on Twitter; for example, you can have your influencer wear one of your clothing lines and tag your online shop. The massive reactions she will get will drive the needed traffic towards your clothes. Influencers are vital to the growth of online shops, relatively unknown ones.

Affiliate Marketing

Affiliate marketing is a strategy used to advertise online products by employing another business or individual to drive market sales. The employed individual is called an affiliate and will earn commissions for each sale made from his adverts. This is a very fast way of making sales without breaking much sweat. A significant part of digital marketing sales is achieved through this process. The process is just like the one that influencers do, and the affiliates will tag you to their social media handles by presenting it in a way that will attract customers. Once a sale is made through this process, the affiliate earns an incentive. Either way, you’ll be making massive sales.

Google Ads

People often think that being able to market on social media is all it takes to succeed in an online Shopify shop. They then choose to ignore that there are famous search engines that can attract buyers by typing a few words. This is what Google Ads is all about. This process is pretty basic that once you make a payment to google with as low as $5, your products will be marketed on Google search and YouTube. Imagine going from 20 sales a month to over 1000 sales; that’s the power of Google Ads. The unique thing about Google Ads is that you can only continue making payments when people click your advert. This process may cost you, but it does all the job for you without much effort.

Social Media Marketing

Don’t forget that social media is perhaps one of the easiest and cheapest ways through which you can market your goods. You can use any social network like Facebook, Instagram, YouTube, and the rest to drive improved awareness about your products and increase your customer base. It’s one of the best digital marketing tools around.

Video Marketing

People see lots of products daily, and the issue is to distinguish what makes them special or different from each other. This is where you can use video marketing to drive sales. Like the saying that goes, “Seeing is believing,” creating an explanation video about what you sell and how they can be used is a much better and efficient tool than just posting their pictures. The top visited videos on YouTube are mostly explainer and presentation videos. Using video marketing will surely be a game-changer for you if you take good advantage of that opportunity. Our professional Video Marketing Services at Fulfillman can help deliver engaging and viral videos for all types of eCommerce video marketing campaigns. You can count on our  expert team to help you get the best out of your video marketing endeavors.

Conclusion

There you have it! Above are some marketing practices to boost sales on your Shopify or ecommerce store. Build a Shopify online store from scratch, but employing the best marketing practices can take care of 50% of the hurdles you will face. This is why it’s good for a good eCommerce entrepreneur to maximize the tips created in this article. When done effectively, online sales are guaranteed to make massive returns through digital marketing.


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Animated videos are fast becoming the most beloved types of online videos. They are fun, good-looking, and can be used to deliver loads of relevant information in the most creative ways. It is not really hard to see why they are now considered the top choice for video marketing.

We’ve known for a while that custom animated video ads will become very big in the digital marketing space. It is finally happening, and many businesses are already poised to take advantage of it. Do you want to achieve your results with animated video ads, here are seven helpful video marketing tips for 2021:

Always Choose Relatable Themes

It is very important to create and use videos that people find relatable. If you fail to do this, your animated video ads will fail to connect with your audience and achieve the results you want. Your themes must be broad enough that they appeal to all your audiences.

In a bid to do something different, don’t create videos that are too good to be true. The wrong videos can easily make your audience erroneously assume that your products or services are out of their reach, and that can be a very big challenge.

Make Sure Your Animated Videos Catch Attention Instantly

No matter how you want to look at it, the truth is that people don’t really like ads. Many will quickly click to skip an ad once they have the option to do that. Exceptions are only possible if the video captures the attention of the watcher.

You will have just a few seconds to capture the attention of an ads watcher. It is important, therefore, that you create videos that can capture the watchers’ attention instantly and keep them watching longer.

Get To the Point As Quickly As Possible

While it is important to do whatever you know will grab a watcher’s attention as soon as your custom animated video ad starts, it is also important that you get to the point of the video as soon as possible. Don’t play around too long to the extent that the patience of your watchers will be tested.

Once you grab the attention of your audience, it is important to relay the message of the ad as quickly as possible. It is also advisable that you make the message as simple and short as possible. If it is interesting enough, your audience will even watch more than once.

Use Your Videos to Describe Competitive Differentiators

Sometimes, the secret to winning more customers than your competitors is to show why you are different. There are ways you can communicate this in your video ads and attract new customers. Consumers are always willing to try products and services that are better than the ones they are currently using.

While trying to convince your audience that you are better than the competitor, show real proof that you truly are. You will have to do that in an ethical manner that will not create controversies.

Use Videos to Communicate Brand Authority

When it comes to achieving sustainable growth and increasing your market share, establishing brand authority is very important. When consumers have to make choices, they will always choose businesses they trust. To earn that trust, you have to communicate brand authority.

To communicate brand authority, you will really need to be an authority in your field or market. You can achieve this by putting your customers first. Your videos should also indicate this. Show the viewers that you have the answers to their biggest questions in your field.

Express How Your Products Solve a Real Problem with Your Videos

Sometimes, winning more customers with a video ad can be as simple as showing them how your products or services solve real problems. The major challenge is that doing this is not often as simple as many consider it to be. You will need to be creative enough to achieve your objectives.

As hinted earlier, the first important thing to do is to capture viewers’ attention instantly. Next, highlight just how your products/services can solve real-life problems. Be specific and thorough, and you will likely end up with several new customers.

Experiment With Different Types of Videos Till You Get What Works Best For Your Brand

Just like in other forms of marketing, there is no one size fits all formula in video marketing. You may be lucky to find that your first attempt or idea works brilliantly, but you shouldn’t focus on that alone.

There are different ways to use animated videos for marketing your products and services. You can use animations for explainer videos, demo videos, customer testimonial videos, and more. Experiment with different ideas before choosing the best approaches to use for long-term video marketing.

Wrapping It Up

2021 can actually be the year of animated video marketing. Most businesses have already started reaping the benefits of this marketing method. This is a good time to start, and the tips here can help you get real results. Remember to experiment with ideas until you find what works best for you.

For more information about our custom animation video ads and other dropshipping services, contact us today at Fulfillman. We offer affordable, reliable, and detailed services. Our experts will be available to speak with you and discuss the options available to you. With us, you are guaranteed to get quality and excellent services. A fantastic experience awaits you!


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Videos, over the years, have proven to be effective marketing tools. The use of video as part of a marketing campaign has been shown to capture the attention of the targeted audience. It is known to be more effective than plain texts and images. Not many content marketers are able to position properly a video as a component of a marketing campaign to yield the desired result. For this reason, we have created this article to help content creators kick things up a notch and boost conversion rate and revenue generation. Here are tips on how to utilize videos effectively in your marketing campaign.

Keep the Videos Short

The goal of the use of videos in marketing is to relate your brand with your audience. Long duration videos will not do you any service in boosting your marketing campaign. Videos should be short and cut to the chase, driving home the brand’s message. The average length of short videos is between 30 and 90 seconds. Your audience will lose interest if the video contains superfluous elements. Their attention span is short and because of this, you have to use the little time available to win their hearts.

Video Titles Should Have Keywords

Videos for marketing should be optimized in a way that they can be found on search engine result pages. Many content creators make the gaffe of not using keywords in their video titles. Some of them do this ignorant of the essence of their videos being found SERPs.

A keyword is a short phrase or word normally used by potential customers to search for your services or products on search engines. To drive traffic to your website and increase conversion rates you have to stuff the descriptive title of your video with keywords.

Video Should be Highly Descriptive

There is no point in creating a video for your marketing campaign if it is not going to be well-detailed enough to spread your brand message. The video targeted towards your audience should be descriptive to drive leads and improve conversion rates.

The video description should start from the title right down to its content. Just as you are making the video to be well descriptive, you have to make it using a language that a wide section of your audience can easily relate to. A well-described video will be able to pique the interest of your target audience in your brand.

Video Should be Based on the Story and Not Sales

What is a better way to leave an impression on your audience and make your message stuck with them? Bring storytelling into the video. You don’t want to come off as salesy and only interested in what you stand to gain from them.

Know that neurochemicals are involved when they watch your video. Capitalize on this by telling an emotional story of how your brand can bring a solution to their problem. Doing this will set you apart from your competitors.

Add a Call to Action at the End of the Videos

As much as you are avoiding to appear salesy you need to ask your viewers to take the desired action you want. What is the point of the video if viewers don’t get to take action? After you have explained the problems your services or products can solve, let them know you are open for business at the end.

In the last few seconds of the video, urge your audience to take the next step. Whether it is clicking on an order button or filling out a form, they have to be aware of the angle you are trying to reach with the video.

Share Your Video on Social Medias

After making video content of your brand they need to get out through many channels to your targeted audience. Doing this will expand your promotion and reach to accomplish the desired lead generation. You can share videos on your website, blog, Facebook, YouTube Twitter, Instagram, email, and lots of them to increase the engagement rate. Make sure the social media network has the audience you want before publishing a video.

Add Humor

Just as your audience wants to be informed through your video content, they want to be entertained. A brand can reap bountifully from adding humor to their video content. The goal here is to avoid coming off as bland and non-interesting. For example, the Dollar Shave Club was a small company but they amped up their growth using humorous marketing videos. This has endeared them to the hearts of many.  Take a leaf out of their book.

Educate Your Customers

Customers will not be interested in your video if it has nothing to do with educating them. For example, they want to get from your video how to use your products and services and how they can make the most of it.

Be Unique

As part of the move of optimizing your video for search engines, the video has to be unique and original. Create an image that your audience can identify with. Appearing original will make you stand apart from your competitors drive up sales and profit.

There you have it! Videos are essential tools in the marketing campaign of a brand. They have gained significant traction around the globe and are not expected to lose relevance anytime soon. Adhering to these tips above will help you drive traffic to your e-commerce store, decrease bounce rates, and boost profits.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Brand identity is the image, personality, and values that set your brand apart from the others. It is how the world views your brand, and it is critical for every business to have one, a very good one. The reason for every business to have one or maintain one is not farfetched. To succeed in the world of business today, you need to commit to your customers truly. You need to show them how exactly you understand their problems, why they need to solve them, and how your brand is the best option to go to for the solution.

A lot of online content could help you in building this brand identity. However, there’s one that stands out, and it involves using custom animated videos.  In this article, we’re going to show you how to build your brand identity with custom animated videos.

Create a Buyer Persona

The first step in the creation of any brand identity is knowing your target audience. Creating a buyer persona works in such a way that the brand gets to create a detailed character that represents the target audience.  As a brand, you need to learn as many things as possible from your audience to create that perfect representation or character you’re going to use for the animated video.

Some insights you can use are: the average age of audience, location, dress style, how they talk, and any other valuable information you can get.  All of these incorporated into a virtual character will then make a buyer persona that will be used to portray your target audience. This action prompts immediate identification and trust within your audience, as they feel the animated video is about them.

Use a Voice the Audience Can Relate With

Somewhat related to a buyer persona, a voice that the audience can relate with will make the audience feel as part of the animated marketing video, and trust the message you’re trying to pass across.

Therefore, when building a brand identity with an animated video, the brand should ensure they use a professional voice, preferably a voice from the native area the message is meant for. A video that’s intended for Africa audience might not work effectively if an American native gives the voice-over. A voice that feels like them (African) would be much accepting, and the purpose of the video to build brand identity will be well served.

Your Brand Colors and Style is Important

Your brand color is also your identity, and you need to make sure they are in all your brand stuff. Be it the products, pages, website, social media, and other related things pertaining to your brand. Custom animated videos are for your brand; hence, you’d need to apply brand color to it.

When making these custom animated marketing videos, brands should ensure that their brand color can be seen at every point in the video as much as possible. These explainer videos speak directly to your audience and frame the entire perception of your brand.

Choose the Right Animated Video Style

When it comes to animated marketing videos, there are many of them in different styles. It is then up to you to choose the right style for your target audience. There’s whiteboard animations, cartoon, and motion graphic videos.

If you want to build your brand identity effectively, then you need to choose the style that allows optimum character animation and some humor/human approach. This style would be able to communicate your message with great visual quality that the audience can relate with.

Go Social

The brand needs to make these videos social as much as possible. As a brand, if you want to get close and personal with your audience, you need to have a good strategy. Luckily, you have a video now; the next thing is making it be a hit online.

Video marketing happens to be the best online strategy with the highest ROI, and it is the most thriving and cost-effective content on social media. You can build that brand identity fast by using the custom animated video vis-a-vis leveraging social media to get to a large base of your target audience.

Be Authentic

Lastly, if you want to build brand identity and trust with your customers, you need to be yourself. It’s no time to be a copycat; it’s time to show your audience that you’re authentic and unique. You need to be your true self to build a top brand identity and stand out from the competition. Also, ensure this uniqueness shows in the custom animated video your brand makes.

 

There you go! From creating the best possible buyer persona to incorporating your brand’s color and style in videos to having a voice over that your audience can relate with. You can not go wrong with these tips when trying to build a brand identity with custom animated marketing videos.

For more information about our custom animation video ads and other services, contact us today at Fulfillman. We offer affordable, reliable, and detailed services. Our experts will be available to speak with you and discuss the options available to you. We will create an animated video ad from scratch while ensuring that the video is better than your competitors. We guarantee you quality and excellent services. A wonderful experience awaits you!