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Did you know that YouTube is the second most popular and most visited website on the web? Yea! It is that popular and rich. It has become the go-to website for users who want to watch videos. This says a lot about the way people now prefer video as a means of getting information, and how video can serve as a significant and excellent working tool in marketing.

A lot can be done with video, from engaging customers to promoting brand awareness to introducing products and services, and many more. Video marketing, as the name implies, is the act of using video or incorporating videos into your business to serve as a marketing tool, or campaigns.

Benefits of Video Marketing for Small Business

Video marketing can do a lot for your business. Here are some benefits of video marketing for small businesses.

  • It increases brand awareness
  • Boosts social media engagement
  • It helps in driving traffic and sales
  • You can use it to launch new products or services
  • Building customer relationships

Types of Video Marketing

Here are the types of videos you can create for marketing purposes.

Brand Videos

Brand videos are videos created to generate brand awareness. They are often created to be used on social media and to drive in more traffic. These types of videos are usually created around the brand’s culture, mission, and vision. They tell the story of products or services being rendered.

Explainer Videos

Just as the name implies, explainer videos are used to explain how a product works. Brands create and use this type of video to explain how their products work and how the audience can benefit from them.

Live Videos

A live video is used to broadcast live to your audience, to engage them in real-time, and tell them about a service. Most of the social networks allow users to stream live video, – YouTube, Instagram, Facebook Live, or Twitter. It provides the avenue to promote interviews, presentations, and more.

Event Videos

Event videos are the videos created during a business event. A business can hold an event, inviting several other businesses from the industry, a video made for this kind of event can be called an event video.

Educational Videos

This is also called the “How-To Videos.” Brands use educational videos to teach their audience something they want to know. Brands use educational videos to inform their customers or audience on how to get most of a particular product or how to create something.

Demo Videos

Demo videos are just like explainer videos, although they go more in-depth than explainer videos. They are created by brands to showcase their products. They go deeper by highlighting all the benefits a customer stands to gain from a product or service being marketed.

Starting a Video Marketing

Now that you’ve seen the different types of videos and how to use them let’s go through the steps you can take to start video marketing.

Choose Your Target Audience

This is usually the first step in any marketing video creation. Who do you want to see the video? Therefore make sure to define your target audience before making a video. This way, you can tailor the video’s type, content to the needs of your viewers.

The kind of video and content you’d do for people new in dropshipping is different from what you’d do for those that already know about dropshipping but want to learn how to sell clothes.

Identify What You’re Trying to Achieve

Now, what’s the point of the whole video marketing? Is it to increase your brand awareness or sales or drive traffic, or you want people to sign up to your mailing list. Whatever the purpose of the video, you need to be clear about it and match it towards your goal.

Plan Your Video Marketing Budget

You need to check the size of your pocket too. Check your budget and the resources available for this video. Do you want to use the service of a professional videographer, or you want to shoot on your phone?

Choose a Type of Video

Now that you’ve identified your audience and video goal. You need to choose the video format that best suits your goal, and come up with the best video Marketing idea.

The Platform to Publish the Video

You need to decide on which platform you’d like to publish the video. So you could tailor the video to align with the requirements of the platform.

Decide How You Will Measure the Success of Your Video

Measuring the success of a video will depend on the goals you’ve set in the earlier steps. It’s the only way to know the impact of your video and how to improve on them. If your aim is to create brand awareness, then you can measure the success by the number of views, likes, and shares you’re getting.

 Editing the video, publishing it with the best SEO practices, and promoting the video are the last steps in the guide to video marketing. It is important to know that viewers, especially those that would be interested in your service, prefer videos that are raw and authentic over staged ones. Luckily, this guide has all you need for you to give them just that!

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Video marketing has skyrocketed to a level where it is widely accepted and preferable to any other form of marketing. The use of videos as a marketing technique is evident in the rise of YouTube being ranked the second largest search engine in the world currently, just after Google.

Video marketing can do a lot for your business, and one of them is gaining a whole lot of traffic for your website. However, to do video marketing effectively, you’ll need some crucial tips. These tips will help in skyrocketing the traffic your site will garner.

Upload Your Video to YouTube

As mentioned earlier, YouTube is the second-largest search engine in the world. It is well known from several reports that more than 1 billion users visit YouTube in a month, and over 6 billion hours of video are being watched during this duration.

Now, imagine the number of traffic you can get with these figures.  This shows the necessity and how important it is to have your content on YouTube.

Create A Great Thumbnail for Your YouTube Videos.

Thumbnails have been known to trigger that “click me” instinct in many viewers. A thumbnail is a tiny picture that acts as a visual title for your video; it is the picture that shows when a video is yet to be played.

Your best chance at getting a potential viewer to click play on your video is by having a solid thumbnail. Therefore, make your thumbnail catchy to draw viewers in, and make sure it portrays the content of your video.

Your First Few Seconds Is Crucial

When making your marketing video, you need to make sure the first few seconds draw the attention of your viewers and make eager to see to the end. The fact is one-fifth of viewers are likely to click away from a video within 10 seconds of playing.

Hence, the need to capture the attention of your viewers right from the start of the video. To get that crazy traffic, you need to value your first few seconds.

Focus on Telling Good Story

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You need to give the viewers a good reason to watch and not click away on your video. You can do this by telling an outstanding story in your video. Although, the endpoint is making sales, however, don’t make the mistake of focusing too much on sales. A marketing video solely made for sales will fail, rather sell value to the viewers, and see them come back for more.

Create A Clear Call-To-Action

Calls-to-action are those calls embedded in videos that tell viewers what to do. Without a clear CTA, viewers might find it confusing on the next action to take in line with your video content. If you want more traffic to your site, you must make it easier for the audience to find your site; and the way to make it easier is by embedding this call-to-action in your videos. You can use CTA to send people to a sales page, your channels, or other videos.

Mobile-Friendly Videos Rock

Well, most videos are watched using mobile devices. It is just logical to make sure your videos are mobile-friendly. A survey conducted by Facebook found that people are 1.5x more likely to watch videos on a smartphone than on a computer.

Therefore, to skyrocket your traffic, consider using mobile responsive players like YouTube, Vimeo, as they will modify video quality according to the viewers’ bandwidth. In making your videos mobile-friendly, you also need to watch out for the text size because a text that appears big on a TV screen will need to look small on a smartphone screen.

Use Tags

If you’ve ever uploaded a video to YouTube before, you likely know what tags are. If you haven’t, well, it’s quite easy to know. Tags are the descriptive pieces, usually in text form, they are added to your video, so your viewers will understand what your video is all about. Tags can be categorized into four, namely specific tags, compound tags, generic tags, or misspellings.

Optimize Your Videos With SEO

Who doesn’t want better search engine optimization? It is essential to optimize your videos and make them search engine friendly. Getting them optimized gives a shot at getting maximum return from your video marketing, and of course, get huge traffic from it. Get the video optimized by adding the necessary details needed, like descriptions, tags, and relevant user intent keywords.

Write Catchy Titles/Headlines

The saying -When you have written your headline, you have spent eighty cents out of your one dollar- comes to mind. Yes! Your titles or headlines are that important, and they need to be compelling. There are a whole lot of tricks in writing compelling headlines, such as making a promise on what your videos will solve and tickling the viewers’ emotions.

Share Your Videos

Well, it’s quite easy to understand that the more often your video is shared, the more visibility it will receive. This means to gain crazy traffic; your videos need to get shared with numerous people. You can share these videos across numerous blogs and other social media platforms. Also, a CTA telling viewers to share is a good idea.

There you have it! Based on the audience’s demand for more video-based content, video marketing has been a thing to ensure you do right. With the continuing rise in the number of online viewers, you don’t want to miss the traffic you could garner. Luckily the above tips are what you need to skyrocket your traffic.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


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Getting the attention of people nowadays with video is not an easy task. Researches have shown that one-fifth of viewers are likely to click away from a video within 10 seconds of playing. This is why you need the best practices and top tips for ensuring your video marketing campaigns smash your objectives. Below are some top secrets of super successful video marketing.

Make the First Few Seconds Worthwhile

One top-secret about video marketing is making use of your first few seconds wisely. The truth is one-fifth of viewers are likely to click away from a video within 10 seconds of playing. This is why you need to capture the attention of your viewers right from the start of the video. Give them something to keep them yearning for more. A good way to keep them glued is to spark their curiosity by asking questions and using teasers.

Let Your Video Be Full of Life and Humor

Sometimes you need a bit of comedy and humor incorporated into your video to pass an effective message. Maybe your video is dealing with a corporate world; it still doesn’t take away the fact that a little humor shouldn’t be included. Most of these corporate workers have had a busy or boring day.

Don’t you think your video should include humor to enlighten their mood?  Making your video full of life and humor can actually do so much more in getting you that success tag.

Be Story Centered

The idea here is to concentrate on telling an outstanding story, and not on sales. People tend to be very bad at video marketing because they are unaware or feel this secret is no biggie. However, it’s really a big one. They fail because the purpose is being ignored, and greediness has set in. When a customer feels they are not connecting to the story, and all that they need to convince them to purchase is not there, they back out.

To avoid this, you should be story centered, talk about the story, and focusing on the value you are providing to consumers rather than tricking them into buying. If they’re convinced to buy as a result of your story, chances are they’ll be satisfied and still come back for more.

Optimize Your Video with SEO

Before you upload your video to any sharing site, there’s a need to ensure you got the maximum value from it. You can host it on your domain, and you can also embed it to increase the chances of getting more inbound links.

 Also, get the video optimized by adding the necessary details needed. Descriptions, tags, and relevant keywords are things that shouldn’t be missing in your video to have a successful video marketing. 

Include Calls to Action

This is another top secret that will influence how successful you can be in video marketing. When making videos, it is vital to optimize your content with calls to action. Calls to action don’t necessarily lead to a sale, for instance, it could be a call to subscribe to your channel, to follow or like your page, to share with friends, to comment on the video, or probably to check out other exciting content.

Where to Place CTA- Calls to Action in Your Videos

Well, there are three common positions to place your calls to action in your videos. It can be at the. Beginning of the video, at the middle, or the end of the video. Pre-roll calls to action are the ones placed at the start of a video for people to click. Midroll calls are usually between the start and the end of the video. Post-roll calls to action are the ones at the end of the video; it ensures the viewer is highly interested before being presented with the CTA.

Make it Emotional

When making your marketing videos, you need to add spice it up with a tune of emotion. When there’s emotion, there’s a potential to be noticed. Some things are just natural and quicker to get the attention of viewers. Apparently, emotion is one of them. It doesn’t mean you want them to cry, but to adding something that triggers their emotion and get them hooked to the video.

Educate & Prove Yourself

Well, education comes in many forms, and one of the top secrets of a successful video marketing campaign is not to just upload any video, but educate your audience with it. For instance, you can teach your customers how to use your product or service from the video. Also, you can create a webinar to create more awareness for your brand, showcase your industry knowledge, add values to your customers’ lives. All of which, in turn, can lead to more lead generation.

Videos Should Be Directed at Specific Audience

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For every video that you’re making, there should be a specific goal behind it. Having a goal and plan will make video marketing a successful one. The secret is to make sure the audience you’re directing your video really needed it. Posting a retirement plan video to a young group of people or community occupied by students would be a wrong move. Know your target market and how to reach them. 

 

There you have it! Above are the top secrets of super successful video marketing. It is sad to see that when it comes to being successful at video marketing, some video marketers are still not having it easy. Well, it might be because they aren’t informed up to some point. Luckily, the above secrets have dealt with it, and they’re all that you need to be super successful at video marketing.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.