eCommerce Tips /

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To run a successful ecommerce business, you have to get things right on the front-end as well as the back-end of your business operation. Many new retailers on the ecommerce space focus their attentions on giving the customers great shopping experience. They ensure that their sites look great and easy to navigate. They also take extra steps to ensure that customers find what they want quickly, pay for them as quickly as possible and get all the help they need. While this is very important, it is only one aspect of what makes buyers happy. The joy of any buyer will only be complete when the product is delivered how and where they want it. That is where fulfillment services companies come in.

Unless you are a supply chain and logistic expert like Amazon (unlikely), you may need the services of a fulfillment company to handle the delivery aspect of your business. Micromanaging may be viable at the early stage of your business but once you start getting more orders, it will be necessary to engage a fulfillment provider. Finding the best company to handle this aspect of your business can be hard. To help you achieve that, we will briefly discuss some helpful tips:

Look For Certified Companies

It is always better to work with companies that are certified by some relevant bodies for the services they provide. In the case of fulfillment services companies, the bodies that may certify a company include American Purchasing Society, the International Warehouse Logistics Association (IWLA), and the Warehousing Education and Research Council (WERC). A company that is certified by any of these organizations can be trusted to perform well.

Consider Experienced Companies

Choosing an experienced company is also very important. Companies that have been operating in the sector for a while will most likely have the necessary software and hardware to handle the delivery aspect of your business in the best possible manner. An experienced fulfillment provider is also less prone to mistakes which will be a good thing for your business.

Consider the Distribution Network of the Company

This is one of the reasons you need to understand your customer base. It will be helpful to choose a fulfillment provider that has the right distribution network to handle your orders. If you sell to people within a particular state, you can choose a company that is very strong in that particular state or region. If most of your customers are overseas, you should consider only companies with global reach.

Choose Companies with Clear Terms and Conditions

It is important that you clearly understand the terms and conditions of any company you are dealing with. The agreement you will enter needs to clearly state what you will get and what you will pay. Read the fine prints carefully and clarify such points as minimum and maximum volume the company will handle at a time. You also need to know the service guarantee you get as their customer.

Avoid Companies That Will Try to Lock You In

You need to be careful to avoid being locked into an unfavorable contract. In fact, it is important that you avoid being locked into any kind of contract at all. There are great fulfillment services companies that allow you to cancel at any time and those are the companies you should work with.

Consider the Pricing Structure

Pricing is one important aspect you shouldn’t joke with since it will significantly influence your profitability. It is important that you understand the pricing structure proposed by a fulfillment services company before entering into agreement. Understand exactly how they will bill you. It is also important that you avoid large monthly and annual retainers. A low flat-rate pricing structure is always better.

Consider All Applicable Fees and Rules

Asides your regularly service cost, there are some extra fees that may apply to the services you will enjoy from your fulfillment services company. It is critical that you consider such fees and rules that apply. Some may charge for storage: choose companies that charge low rate for storage capacity and offer flexibility in terms of how long your goods can stay in their warehouse.

Consider the Possibility for Scaling

As a business owner, you should always plan for growth. You also have to consider this while choosing a fulfillment services company. You need a company that will accommodate your growth. This means that the company must have a warehouse with the capacity to accommodate increased volume from you. It is possible that your products may go viral and you don’t want to start looking for a bigger company when this happens. If you plan adding new lines of products, you also have to consider a company that can handle the new products perfectly.

Software and Automation

The whole point of ecommerce is to make buying and selling easier through technology. As you make things easier for your customers, your fulfillment provider should also make things easy for you. This will basically depend on their software. It is important that you work with a company that lets you send product orders automatically from your ecommerce platform. The software should also be able to automatically update inventory and statuses. You should be able to see what is happening with your orders. If you can test a demo account to see how things work, that will be great.

Consider Reviews from Their Past and Present Clients

It is also important that you consider the reputation of the company you are going to work with. One simple way to do this is to check the reviews from their past and present clients. It should not be hard to find helpful reviews on Google and Yelp.

Using the services of a product fulfillment company will definitely attract extra cost for your ecommerce business but the benefits it offers is often massive. It will make your business more efficient in terms of order delivery. The satisfaction of your customers should be your priority and that is what a fulfillment services company can help you achieve.

Do you need a reputable fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Warehouse fulfillment, Drop Shipping, China sourcing, Third Party Logistics, and many more. Our dedicated team will be available to discuss with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.


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China sourcing involves a lot of complex processes which can be confusing and overwhelming. China is a huge country where different products are made by different manufacturers. If you are a foreigner that is just starting out, the language barrier can also be an issue.

However, whether you are an amateur ecommerce enthusiast or an expert entrepreneur, you can learn how to source good and suppliers in China. This how-to guide will teach you the right strategy and avoid common mistakes when sourcing goods from China.

Research the Market

The first step in China sourcing is to carry out extensive research about the market. There are several businesses and entrepreneurs who sell products that compete with each other. If you choose a crowded niche, you are likely to struggle to make any profit or even maintain the necessary margins.

During your market research, identify what the market wants as well as the manufacturing prospects. You can compile a list of about seven manufactures you will like to work with. Ensure that these manufacturers are reliable, trustworthy, and verified. With this, you can avoid fraudsters and scammers.

Contact Your Chinese Manufacturer

Working With Chinese Suppliers

Often times, you may be confused about whether to work with trading businesses or manufacturers. Trading companies purchase a variety of products from different niches. They make money by adding a margin to the price of these goods. They also have lower minimum order quantities. However, Chinese manufacturers offer lower prices as well as custom orders. If you can meet the minimum order requirement of the manufacturer, it is best to contact and order them directly.

Also, take notice of the manufacturer’s response rate. When sourcing products from China, rapid and clear communication is vital. You don’t want to be left in the dark about your products. A production or shipment delay can ruin your business. Hence, go for a manufacturer that provides fast response and high-quality customer service.

Negotiate to Get Best Deal on China Sourcing

Negotiate

After narrowing down your list of potential manufacturers or suppliers, the next thing is to determine the cost of doing business with each one of them. To ensure that you are getting the best deal, you will need to negotiate well.

Start by introducing your business as a group which will bring them lots of deals. Project the idea that you plan to go big right from the start. Let them know that you intend to build long-term relationships. Nevertheless, keep your negotiations as simple as possible. Your messages and emails should be clear, concise, and straight to the point. No complex words, no long run-on sentences.

Some possible questions to ask the manufacturer include:

  • What is the minimum order quantity?
  • Which part or area of China is the manufacturer located?
  • Do you produce product packaging?
  • What are the prices for 200, 500, 750 and 1000 products?
  • Do you accept custom orders?
  • Are there discounts for bulk orders?
  • Do you provide faster shipping with little or no price increase?

Asking the manufacturer or supplier these simple questions will make it easier to understand and provide appropriate answers. From the response, you can begin negotiating on your original down payment.

Order Samples

Once you receive quotes from your preferred manufacturers, the next thing is to choose the best price and make your first order. Choose where you need the order delivered. Send the manufacturer a mail about where and how to make payment and the estimated delivery date. Wait for your products to arrive.

For your first order, ensure that you order about 50 units or more. Even though it may be the initial sample order, however, placing an order for two or three products will give them an impression that you don’t have enough financial resources to invest. Hence, such manufacture may not be willing to work with you.

When your first order arrives, inspect about five to ten products for quality and defects. The last thing you want is your units to be inferior quality or damaged. In case you are not satisfied with the units, contact the manufacturer immediately and request for changes.

Create Product Listing

Once you have the preferred Chinese manufacturer you trust, you are getting closer to starting your business. The next thing is to create a product listing. Link each product to a buy-now button. Also, take quality pictures of your products. Showcasing your products using high-quality images can be the difference between no sales and a high rate of conversion. This will also help you stand out from your competitors.

What’s more, you need to create a product description. Shopify is a great place to start. The description can be a bullet list of the features of the products. This includes color, weight, dimension, warranties, and so forth. You should also include the benefits of the products or what customers stand to get by purchasing your products.

Analyze Sales

Now that you have posted your products, the next thing is to monitor and analyze sales. Are you making profits? If you are making more than you are spending, you can continue with such products. However, if you are losing money, continuing with such investment may not be ideal. Sell the remaining units and use the proceeds to purchase different products from China. Who knows, you may be lucky this time around.

 

There you have it! Above is a how-to guide for sourcing goods and suppliers in China. All the processes involved in China sourcing makes it overwhelming. However, it is important that you conduct comprehensive research, contact your Chinese manufacturer, negotiate prices, and build lasting relationships. By following the tips above, you will enjoy more profits and be successful in your China sourcing.

Do you need professional help and guidance in your China sourcing? Contact us today at Fulfillman. We are a reputable service provider of China Sourcing services. We also provide Drop Shipping, Warehouse Fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss the options available to you. We guarantee you excellent services.


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Growing your ecommerce business requires a lot of effort and time. It involves marketing your online store aggressively and staying ahead of your competitors at every point in time. This will help drive traffic, generate leads, and attract customers to your ecommerce store. Here are some useful tips to help grow your ecommerce business:

Improve Your Brand Awareness

An excellent way to grow your ecommerce business is by improving brand awareness. Having a solid and trusted brand is essential for your business to thrive. You need to build a brand that is recognized and trusted by your target audience. Doing this will help increase your customer base and generate more sales.

However, building a brand can be really tough. For better visibility and trust, your business will need social media channels. Posting frequently on your social media pages will help you stay on their radar. Share wonderful products about your products, interact with your followers and target audience. You can also share discount and promo codes.

Building a reputable brand requires serious effort. With the above, you can establish your ecommerce business as a brand of their interest.

Adopt Content Marketing

Another essential strategy to help boost your ecommerce business is by adopting a content marketing strategy. Today, content marketing remains a very effective digital marketing strategy. Your online business should have a blog. This will help build authority and credibility for the business. You can post engaging and informative contents on your blog. This will help generate traffic and keep your audience engaged.

Utilize Visual Contents: Videos & Images

A picture is worth a thousand words. Growing your online business involves using visual contents like images and videos to express what your brand stands for. Images make reading more interesting and easier.

A website, blog, or social media channel which contains visual elements will increase engagement. This will also improve your search engine ranking. By making use of visual contents, you can increase brand awareness and generate more leads for your ecommerce business.

Identify and Communicate Effectively With Your Target Audience

Whether you are selling a product or offering services, you have demography that make use of your product or services. They are your target audience. Growing your ecommerce business requires that you identify and communicate effectively with your target audience.

In addition, identifying your target market makes it possible to increase sales and grow your online business. You can easily channel your marketing efforts in the right direction. This ensures that digital marketing resources are maximized. Equally communicating effectively with your target audience will go a long way in growing your business.

Study Your Competitors

Furthermore, knowing about your competitors and the products or services they are providing can help make your products, services, and digital marketing efforts stand out. What are they doing to attract customers? How do they market their products? Take time to study their sales funnel. This will help you set your product prices competitively. You can also respond to competitors’ marketing campaigns using your initiatives.

Also, the knowledge about your competitors will help in creating effective marketing strategies. This will be used to improve your business performance and take advantage of the weaknesses of your competitors. This knowledge will help you to remain realistic about how successful your online business can be. If you really want to succeed in your online business, researching your competitors is vital. Drawing insight from the activities of your competitors may be exactly what you need to be a step ahead of them.

Build a Sales Funnel

Recently, sales funnels and online marketing continue to gain several tractions among marketers, entrepreneurs, and salespeople. Sales funnels are very helpful in automating your online business. Online sales funnels help drive traffic to your store. You can tactically capture leads through a squeeze page. This helps generate sales, identify potential customers, and upsell to your customers. This can be exactly what your business needs for growth.

Furthermore, sales funnels make use of marketing and advertising methods to attract potential customers. These customers will be encouraged to share their customer information. This will be used to nurture cordial and lasting relationships gradually. Also, potential customers will be motivated to take action and become buyers. You will also delight your customers to retain their loyalty to your brand.

Building an online sales funnel requires a lot of front-end work. However, once the processes are done, you can expect fast and efficient results.

Use Facebook Retargeting Ads

Another way to grow your ecommerce business is by making use of Facebook advertising. Facebook retargeting ads are very effective in bringing in potential customers and reselling to current customers. This also helps to reduce shopping cart abandonment too. The little you invest in Facebook ads will return in multiple folds for your business.

Use Quality Product Images

Not only is a picture worth a thousand words, but it can also be worth hundreds or thousands of dollars. Using high-quality images and stunning product photography will help increase your revenue. About 67% of consumers consider the quality of product images essential before making a buying decision. Displaying your products using high-quality images can be the fascinating difference between no sales and a high rate of conversion.

 

There you have it! Above are a couple of useful tips for growing your ecommerce business. You can’t create an online business and wait for the customers to start rolling in. This will be like decorating your home for a party without inviting anyone. You have to create awareness, build trust, make some noise, form connections, and show how awesome your products are. By implementing the tips mentioned above, you can grow your ecommerce business effectively.

Do you need help with your growing your ecommerce business? Contact us today at Fulfillman. We are a reputable service provider of Drop Shipping, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. By making use of our tested and trusted techniques, we can help make your online business a success. A fantastic experience awaits you.


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The online business space is booming and drop shipping has become one of the most popular business models of the century. There are several things that make drop shipping attractive. It is one of the easiest ways to start making money online with very little risks involved. Depending on the kind of products you choose to handle, the business can be started with very little capital.

Although drop shipping is considered relatively easy to start. Nevertheless, building a successful drop shipping business, especially with an eCommerce platform like Shopify, takes planning and sustained effort. With several people already engaged in the most profitable niches, new entrants will have to work smarter to make headway. In this article, we will discuss seven essential steps anyone can take to build a successful drop shipping business:

Choose the Right Niche

Find your niche.

The need to choose the right niche cannot be overemphasized. Some assume they can start with anything at all and figure out what they really want to handle with time. While this may work for some, it doesn’t always work out for several others. It is important that you choose a niche that you are actually interested in.

However, it does not have to be about passion; consider what you really want to achieve with your drop shipping business and choose a niche with the right potentials. Some important factors you should consider while choosing a niche include attractive profits, low shipping cost, appealing products, products that are being searched for, and products that are not readily available in the local market. It will also be helpful to choose products you can easily brand and sell as your own.

Research the Competition

As hinted in the introductory part of the article, there can be serious competition in drop shipping. Some of the most profitable niches already have individuals that are doing so well. If you are interested in such niches, you will have to work harder and smarter to make a name for your business. It is wrong to run from competition: serious competition is a sign that a particular niche has serious demand.

Research the competition and understand how they are doing their thing. During your research, it will be helpful to find a differentiator. When you are able to successfully make your shop different from the rest, it will be easier to get the attention of your audience and sell more.

Choose Your Supplier

This is another important step you have to handle with care. When you work with the right people, your business stands a better chance of becoming successful. On the other hand, choosing the wrong partners can ruin your drop shipping business as soon as you start. There is no need to rush this process.

Take your time to search for suppliers and consider such important factors as reputation and communication style before deciding to work with any supplier. Ask your potential supplier important questions to understand their production capabilities. They should be able to scale with you when your business starts growing rapidly.

Create Your E-Commerce Website

Your website will significantly influence your drop shipping business. You need the type of website that your potential customers will enjoy shopping from. The fastest way to create such a website is to use a simple e-commerce platform like Shopify. You don’t need a tech background to get this done and there are lots of helpful features that make selling easier.

Although, it is not a bad idea to hire professionals to create a custom e-commerce website for you but ensure that you hire the right people that can create a unique website that is easy to browse. It should be a responsive website that can work for mobile and desktop browsers perfectly. Your website should also be easy for your customers to check out.

Develop a Business Plan

You need a solid plan to succeed at anything and drop shipping is not an exception. With your great product and awesome website in place, the next important thing is to develop a business plan to work with. Your audience, product, partners, and competitions should be featured in your plan. As mentioned earlier, finding a differentiator can be very helpful. You have to do more, however. Customer acquisition and plan for profitability should be prioritized.

Market Your Business

Marketing is an essential aspect of any business. Online marketing, therefore, is very critical for your drop shopping business. Your competitors are marketing, and it is required that you market, too, to get ahead. In fact, it is expected that you market like crazy when you want to build a successful drop shipping business.

Marketing like crazy doesn’t mean you should throw away money; you can be aggressive with marketing and still remain profitable. Facebook advertising is one of the best ways to reach new customers but it is not the only way. Your marketing plan should include a strong mix of SEO, email, social media, and content.

Analyze and Optimize

Depending on your major customer acquisition channel, you need to analyze available data and optimize your strategy. Google Analytics and Facebook pixel data are among the data sources you will need to understand how your online endeavors are going. By analyzing your data, you can see what is working and what is not. Do not be afraid to make changes: do more of the things that work and eliminate the things that don’t work.

 

With drop shipping, starting a business can be very fun. It offers an amazing way to build successful online businesses and you can join the smart individuals making so much money from it. By following the steps discussed here diligently, you stand a great chance of building a very successful online business through drop shipping.

Do you need help with your drop shipping business? Contact us today at Fulfillman. We are leading service provider of Drop Shipping, China sourcing, Warehouse fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your needs. With our state-of-the-art technology, we can help you achieve your short and long-term business goals. An amazing experience awaits you.


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Pinterest is an image-based social network that delivers more referral traffic than any other social media site – maybe not Facebook. The fact and the bottom line is that Pinterest is no doubt the #2 referrer of traffic to websites on the whole internet, forgetting other social media counterparts.

Pinterest started small just like a site where users can post pictures of their friends, family, pets and more. However, the response has been unbelievable even to the fact that people now use the website for marketing purposes and to increase web traffic.

Not only can you generate more traffic to your website and blog when you get more followers on Pinterest, but it will also increase the buzz about your business. Here are some of the ways you can use to drive traffic to your website using the network easily.

1. Claim your business name

Pinterest username is limited to 15 characters and is just like Twitter. This means that you need to claim your name, business or service name. This way you can keep others from using your name and maintain a consistent brand across all social media channels.

2. Add the “pin it” button to your website

The fact is even when you don’t use Pinterest that does not mean your website visitors are not using it. If you don’t think like this as a business owner, you are missing a HUGE “word of mouth” marketing opportunity guaranteed to start driving traffic to your website. You will be giving your visitors the opportunity to spread your information giving you more online visibility and exposure when you add the “pin it” button for websites.

3. Let people know you are on Pinterest there

Don’t open an account and leave, start by pinning a few images that say something about your website. The next part is simple… tell people you are on Pinterest. Of course, Pinterest makes this task extremely easy as you can even link your other social media account to Pinterest. This seamless integration allows you to tweet and share your “pins” with a single click.

4. Add website to Pinterest comments

As beneficial as Pinterest can be overdoing can lead to you being spammed by the network if it is not handled with care. The addition should be done when you are offering extra value to the customers for what they are already reading or seeing. The secret here is to stay safe and still gain value at the end of the day which is getting traffic.

5. Mention the website in ALT tags

Pinterest remains to be amongst the largest online publishers ‘social referrer making it a great way to maximize your website traffic. The ALT tags of photos will do the magic for you since it makes it possible to have the website mentioned with every pin from your website as long as there is an official ‘Pin It’ button.

Pinterest gives you the chance to add that special touch to your business, something that big company cannot afford to pull off. So strategize before jumping in. Do things right and get laser-targeted traffic to your site and sales to go with it.


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One of the best and easiest eCommerce shortcuts presently is Dropshipping. Why is that a retailer won’t have a problem with stocking the products they sell instead they only serve as a middleman and the items are shipped directly to the customer from a third party? This is a lifesaver especially for small businesses that are just getting started online and don’t yet have the resources to manage their shipping in-house, inventory, and production. However, big business can also turn to drop shipping as it is a convenient shipping system that’s used by more companies than you’d think.

Even large and established businesses use dropshipping to complement their regular inventory-based online sales. This type of business finds the benefit of drop shipping very high because it saves them the stress and higher cost of shipping. However, if you are at a point where everything is good to go for your online dropshipping business – maybe you already chose the right products to sell and have finalized and launched your website or whatever place you plan to display your items.

But, have you prepared the processes you have in place to receive payments from your customers? Your payment is very important even if dropshipping requires minimum financial capital, no need for inventory, no shipping details. All imaginable products are readily available for dropshipping. This explains why most people who for some reason do not have an existing job, opt to venture into an online business.

In receiving the payments from your customers, you may choose from several available options. You can even have the customers choose which one will be convenient for them to use. Different online payment methods can all respond to your needs as a business owner. There is an option to receive electronic payments, cash upon delivery or COD and via the use of credit or debit cards. But, the most advisable and best one for everyone is Payoneer.

The world we live in today is a borderless digital world, and Payoneer allows millions of businesses and professionals from over 200 countries worldwide, to grow globally by facilitating fast cross-border payments. Many big businesses rely on and also make use of Payoneer to send out payments to their beneficiaries worldwide. Businesses and professionals can now pay and get paid globally With Payoneer’s fast, flexible, secure and low-cost solutions, just as you do locally.

Other than convenience, you may also base your decisions on payment charges when you use Payoneer. Some payment methods cost more than others. Payoneer also allows you to receive email confirmations about a received payment as soon as the customers have made the deposit. If you can use Payoneer as your payment method, then receiving payments will never be a hassle.

 


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As an online business, you already know how important it is to attract customers to your site. But did you know you could leverage another site to drive even more traffic to your online site? By also selling on eBay, you’ll be able to increase your sales and traffic, which will help your e-commerce business thrive and succeed. eBay currently has more than 165 million buyers worldwide, so by listing on the site, you’ll get high-volume and relevant traffic of customers interested in your goods. They’ll see your site on eBay, like your products and are more wiling to had over to your site to see what else you’re offering for sale. Here’s a rundown as to why eBay is the best platform to see on:
  • Extra revenue for your online store- Although you might have to pay eBay a bit some money to list your item (they take a percentage of what you earn), you’ll definitely get a steady stream of customers. eBay will take care of your discovery, promotion and traffic, while you just continue to provide the inventory. Since eBay gets a certain fee per item that’s sold, they do a great job to provide quality leads to convert more orders. You’ll notice that once you start selling on eBay, you’ll get orders practically instantly!
  • Building your brand- You can leverage eBay to build your brand pretty much the same way you do your own online store. You get to customize your own store page with your brand, logo, colors and more. You get to choose the type of layout you want so that you can really represent your brand on one of the most used shopping sites in the world.
  •  More traffic to your site- You can leverage eBay to drive more traffic to your site by linking it to your page. Customers will like what you’re selling and be interested in seeing more, thus clicking on the link you provide on your seller’s page to check out for more items. And with all those buyers using the site, anyone who sees your page will be curious as to what else you offer and want to see your site, thus generating more potential revenue for your e-commerce business.

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Whether you have been selling on eBay for long or you are new to international selling, then you must have heard of the eBay Global Shipping Program (GSP) that lets you sell your items internationally while you ship domestically, making international sales as easy as easy as domestic sales. As a seller, one of the things you might not like doing is selling to international buyers due to the fact that there are hassle and complexity of international postage or customs issues, not forgetting the fear of scams and frauds; well GSP has proven to be the solutions to these problems for sellers on eBay. So, read on to learn more about GSP.

What is eBay’s Global Shipping Program?
Simply put eBay’s Global Shipping Program is a program that allows you sell to international buyers without having to face the issues of custom or shipping by yourself. The items you list on your shop will be available to buyers that are not in the same country as you, and they will be able to pay for services like international postage and any necessary customs clearance services the moment they check out. The bottom line is all you have to do as a seller is to package the products and post to eBay GSP to forward it abroad.

How does the Global Shipping Program work?

The Global Shipping Program is available for both the new or old seller into international selling and allows them to list and sell items on a global basis, while shipping their products domestically, making the process so easy. The moment you enroll for eBay Global Shipping Program, you will be able to apply it to your new and active listings, and your listings that are eligible will be live to international buyers on eBay.com.

There are no hidden charges as the total item price of the product with import charges will be calculated automatically for your buyer before they check out. All you have to do when you get an international order is to send the products to the US shipping center close to you and leave the remaining process like payment of applicable import charges, customs forms, package processing, and international shipping with tracking for the Global Shipping Program to do.

Payments for Global Shipping Program items

The best part about using GSP is the fact that there are no additional costs for using this program. eBay will only charge you on your Final Value on the item’s price plus the cost of postage, not on the international postage costs or any import charges. When an international buyer makes a purchase, let’s say through PayPal, PayPal will split the payment between you and the international postage provider of which you will receive the full payment for the item and domestic postage. Also, you don’t have to worry about adding any additional information to your listings as the international postage costs, and eBay will calculate import charges.


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SHOPIFY is a Canadian based eCommerce company that has it’s headquarter located in Ottawa, Ontario. Shopify has grown to be a famous eCommerce platform that is famous for its establishment of online stores. Shopify id eCommerce sites and retail point-of-sale systems and it was launch in 2004 and integrating advanced features in this platform till date. One of the purposes of the launch of Shopify was to help get rid of situations like setting up a website right from scratch just to run our online store.

Nowadays, its no doubts that Shopify is one of the most popular choices among those looking for an option to set up their online store. Shopify offers tons of valuable extensions, read on…
Start Your E-commerce Business Promptly with Shopify

Do you have plans to start your own online business or store but you are shot on budget then Shopify comes in handy as it allows you get access to plenty of tools such as the business name generator, business loan, and profit margin calculators, terms, and conditions generator, slogan creator, business card maker and many other great features. Once your store is up and running, there are many other features you can enjoy using Shopify apart from the one listed above. Some of them include Image resizer, Gift certificate templates, Shipping labels, invoice generator, Pay stubs, and many more others.

Great Customer Support:

One of the main reasons why stores owners keep flocking to Shopify is the fact that it gives excellent customer support. The customer service is available 24/7 every day to help solves any problems that can arise when having to learn a new system. The customer service offers chat and Email options.

Functionality:

Shopify is so functional that it allows you to install and fully customize the website to your satisfaction and also allows you to enhance your sales and leverage on social media. Some other function that Shopify provides you with includes accounting, inventory management along with business reporting. There are also features where you can add autoresponder integrations which can help your business going even when you are not available.

WHY CHOOSE SHOPIFY FOR E-COMMERCE STORE SETUPS?

There is much reason as to why you should choose Shopify for your business even with the fact that you don’t have to spend many days developing the site as per your expectations with other websites. With Shopify advanced features its shows the points of figuring out how to use time efficiently. With Shopify, it’s all pretty much intuitive and attractive. The bottom line is Shopify as gain more interest than other platforms because Shopify allows us to have full control over the appearance and setup of your store.

The fact s that Shopify in sum comes with all those tools that can help an online business flourishes. The online platform is affordable and is one of the most accepted and used e-commerce solution platforms. So, move your website to Shopify and acquire increased returns.


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A major part of running a drop shipping business is promoting products.  We know potential sales are increased by promoting the online store.  So now, let us talk about another way to promote and become successful in drop shipping.  In this post, we will talk about email marketing to help your drop ship store.

But wait, how do we use email marketing to promote your drop shipping store?

When a customer buys, an email trigger will be activated.  Promotion can happen when a customer left a product on the cart and did not complete a purchase.  It could also be items or brand names that are related to the purchase.  It can trigger special promo or discounts to potential customers.

Understanding Email Marketing

Email marketing is defined as the act of sending a commercial message, typically to a person or a group of people using email.  The goal of email marketing is to send emails to potential or current customers.  This may include advertisement, business request, or brand awareness.  Email marketing is being sent to old or new customers to enhance relationship for customer loyalty and repeat business.

Advantages of Email Marketing

Email marketing presents a better relationship with customers driving better investment returns.  We can say that email marketing is one of the best means of marketing.  See why it is beneficial and how it will help your drop shipping business.

It is cost effective

As a businessman, one of the primary considerations you think of is cost.  With email marketing, you do not need to shell out money for print cost, no postage, and advertising fees.  All that is required is an active email address from your potential and old customers.

Tool to analyze the market

To measure the success of a business, it is essential to gather data and know the movement of sales.  With email marketing, you can track the customer’s interest and behavior.  From there, you can build a marketing strategy to campaign products which interests your customers more.  Once a customer put an item on its cart but did not finish the sale that can activate the trigger.  This means that the customer is more likely interested in these products.

Targeted Audience

Of course, when customers make that sale, you have a record of the customers status, demographics, and interests.  With email marketing, you do not need to post advertising targeting the general market.  You can promote what is required by your customers.  Targeted audience reduces spending too much on unnecessary advertising with fewer returns.  Saves time and energy also, does it?

Creating an Effective Email Marketing Strategy

Creating an email marketing strategy can be complicated.  To avoid this, you may refer to the steps to create an effective email marketing strategy.

Choosing the Right Tools

To create an effective email marketing strategy, you have to choose the right tools.  Here are some of the tools you can use for email marketing:

Search for other email marketing tools using your browser as there’s a long list of tools you can use.  The ones I have mentioned are just some of the software that is readily available for you to use.  You can refer to pricing, details, analytics platforms by checking their website and then choose whichever works best for your dropshipping business.

Target your Audience

Once you have chosen the right tool, you need to select the audience from your customer’s list.  These are a few things to consider when choosing your audience.

  • Are these the best customers?
  • Why did the customer purchase our product?
  • What products did we offer that is not available to our competitors?

Select the Email Type to Send

There are different types of email you can send to your customers.  Some of the email types you can use for your marketing are:  Newsletters, Automated Drip Campaigns, Promotional Emails.

Set a Frequency For Your Emails

Each customer is unique.  You can experiment to see that time of the day your audience is most engaged.

Set Goals

The main purpose of email marketing is for your customers to click on the link and make a purchase.  Specifically, these are the goals you are looking to say that you have an effective email marketing strategy.

  • Increase click-through rates – It means that your customers were able to read through the email and followed the link to your website which increases conversions.
  • Increase ROI (Return on Investment) – You can set goals to improve your average ROI.
  • Increase open rates – An unread email is considered ineffective because it was not opened by your customer.
  • Increase the number of subscribers – The more people you reach via email means better business.

Design your Content

The next thing you have to consider when creating an effective email marketing strategy is the content.  You have to ensure that your content is encouraging your audience to read through your email.  You should also design your content to fit multiple devices.  As a matter of fact, most of your customers use their mobile devices when browsing through emails because it is more convenient and handy.  And lastly, create a subject line that will encourage your customers to open the email.

Monitor Email Marketing Performance

In email marketing, it is essential to monitor the performance by recording the results.  Once you have the trends, you then adjust them as to what works best.  Email marketing platforms have a set of analytics to gather data such as:

  • Email opens – This refers to the number of emails opened vs. the number of emails sent.
  • Email deliveries – This refers to the number of emails delivered from your list.
  • List of new and unsubscribers – Refers to the number of people who unsubscribed, and the number of new subscribers you gained.
  • ROI – (Return On Investment) – How much revenue did you generate from the emails sent vs. the amount spent.
  • Email bounces – The number of emails sent to customer’s inbox which bounced back unopened.

You can leverage through the data provided to have an effective email marketing strategy.

Once you have a strategy in place, you can execute the basics of your plan.  With what you have learned today, you can now create your own email marketing strategy and set goals to help boost your dropshipping business.

Related Questions:  

Is email marketing easy to do?

Yes, email marketing is easy to do.  Businessmen use email marketing to promote their products because they find it cost-effective and efficient.  This targets the right audience without spending too much cost. It is an effective way to build a strong and consistent relationship with your customers.

What is traditional marketing?

Traditional marketing refers to any type of promotion, advertising, and campaign that is being used by companies to promote business and improve sales.  This is also used for mass communications.  Traditional marketing includes:  print advertisements, billboards, flyers, and leaflets newspaper print ads.

Which is better:  traditional or digital marketing?

Digital marketing is anything like traditional marketing except for it uses digital devices.  People are accustomed to traditional marketing because of longevity. However, today’s technology is in a call for interactive means of marketing targeting a specific audience that generates success.  Whichever you choose for marketing is fine, as long as it produces enhanced output to your business.