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Wholesale products selling on Amazon involves buying items in bulk from manufacturers and reselling them to customers on Amazon. This model allows you to maintain absolute control of your business, provides you with scalable opportunity growth, forge a relationship with top brands and is highly cost-effective.

Tons of wholesale product sellers take to Amazon to put them on listing. Many of them make serious cash in return while others do not. The former is utilizing the right approach while the latter is not. In this post, we have listed effective guides below on how to sell wholesale products on Amazon. Read on to find out more.

Choose the Right Wholesale Products

Before you venture into wholesale selling on Amazon, you have to have an inventory of products that will be sought-after on the platform.

On your checklist, ensure they are manufactured by prominent and recognizable brands, have great potential for sales, products are greatly demanded and they are not sold by Amazon itself or other top sellers.

You can do some digging on Amazon to find out products that are popularly demanded by are not always available. Each search category will give you an idea on the wholesale product to have in your inventory. 

Adjust Pricing to be Competitive

It is customary that before online shoppers purchase a product on Amazon, they will have to compare the price from different stores. You will be doing your business great disservice if you fix the price of the products above the competitive range.

If you are starting up you should figure out how much your competitors are selling their products and fix the price of yours to beat theirs. You can use Amazon’s ‘Match Low Price Feature’ to bring yourself up to speed pricing competition of your products.

Display Products with High-quality Images

In online shopping, today use of images is an effective technique to appeal and sway the opinions of prospective buyers to make purchases. The use of this content allows buyers to gather information about the product you are offering.

The quality of the image should be as high as possible to enhance the viewing experience. Any use of poor quality images will not assist you in making the right marketing of your products.

Ensure that you use an authentic image of your products, instead of images downloaded from the internet, and adhere to Amazon’s image guidelines to establish trust and strong relationship with your customers.

Utilize the Amazon Marketing Services (AMS)

The Amazon Marketing Services (AMS) is an AI-centric innovation tool that enables Amazon buyers to discover the products sellers sell on Amazon. This effective tool lends you a leg up to drive traffic to your product page and stand out from your competitors.

This feature displays the ads of the product you are selling in the search result and product pages. It makes your product more discoverable and boosts sales. The Amazon Marketing Services (AMS) is a cost-effective approach as you only pay according to the number of buyers that click on the product ads.

Describe Products Correctly

On Amazon, the description of the products in your listing is imperative to tell customers what they should expect after purchase. When putting out the description make sure that they rhyme exactly with the actual features of the wholesale products. A slight difference between the features of the products and the description will attract account suspension warnings from Amazon.

In addition, you could draw yourself negative reviews that will lead to low traffic and returns. Always make a conscientious effort in seeing what the products descriptions are done accurately.

Ask for Product Reviews

It is not unusual that Amazon buyers leave feedback on the product page after making a purchase. Amazon has a selling guideline that requires sellers to create room for product feedback and reviews. Failure to do these may lead to the banning of your account.

Moreover, product reviews can help you to boost sales. According to Amazon, products reviews can increase the sales of the items up to 15%. When prospective buyers read up the reviews of the products in your listing, they will be informed whether to go ahead with the purchase or not. Make an extra effort to avoid or reduce negative reviews. Bad reviews can hamper the propensity of you making great sales.

Offer Customer Service

One of the veritable ways of beating your competitors on Amazon is to offer outstanding customer service. A customer enables you to show customers how empathic you are win their loyalty and drive up sales. Some of the best customer service practices include answering swiftly to their questions resolve customer issues calmly and professionally and provide solutions to their concerns. Amazon closely monitors the way you respond and resolve customer issues. This gives you an edge in winning favors from Amazon and making great sales.

Utilize Keywords

To make your products more visible to buyers the use of keywords is greatly recommended. Keywords are phrases that are related to buyer’s search queries. You can find popular keywords related to your product using the Amazon Keyword Tool. The good thing about keywords is that they make you more discoverable on both Amazon and Google search engine.

There you have it! Above are some tips for selling wholesale products on Amazon. Selling wholesale products on Amazon is a highly lucrative venture. However, it is important that you do it the right way to have any chance of achieving success. Start selling today by implementing the techniques discussed above.

Are you considering selling wholesale products on Amazon? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss more about the options available to you. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.


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Amazon is a giant e-commerce platform that is offering drop shippers the ground to of selling their products worldwide. Associating with the popular name, Amazon is one thing and knowing how best to make the best use of this platform is another. Let us look at the techniques you can employ to start dropshipping on Amazon.

Choose a Niche

Before you start dropshipping on Amazon, you have to choose a product to sell. Extensive research on Amazon for the products that are selling most is essential to choosing a niche for your dropshipping business. Keep an eye peeled out for products that are highly sought-after on Amazon.

It will be best if you do not go for a product that has been sold by top brands. Reason being that it will be difficult to compete with them especially as you are just starting in the dropshipping business.

Go for the products that are mostly searched as the more they are searched generally by users, the higher the chances of them coming across your product.

Have Inventory Available

The ability to deliver bought products to customers as you are starting your dropshipping on Amazon plays a key role in determining how far you go. Customers’ satisfaction is paramount, which is partly guaranteed when  you have an inventory of products available for a timely delivery. This is done by ensuring that each of the products is in stock.

Late delivery can have a huge negative impact on your market reputation. It could lead to bad reviews and ratings. This, in turn, could turn potential buyers off from having any dealings with you. To avert this from happening, you have to ensure that your inventory is up-to-date.

Offer Quality Products

One of the huge mistakes e-commerce beginners make is competing for price. Many put every aspect of the brand at risk by locking horns with top brands for price. It is only top and well-established brands that can afford to engage in the price competition and still come out unscathed.

When dropshipping on Amazon, you should place great emphasis on quality. Offering top quality products to buyers is a great way to build your reputation. Being reputable and trustworthy is one great way to attract buyers and build a loyal follower base. Always ensure that the products listed on your store on Amazon are of great quality to satisfy your customers.

Evaluate Buyers’ Expectations

Buyers on Amazon places a huge emphasis on the quality of the product you have to offer. They expect the quality of the product delivered to match up with its list features listed on the auction listings. Due to this, it is important not to offer them a product that does not conform to the features you had promised.

Find a supplier that will not switch inventory without letting you know. Make it known to them you will not want them to deliver an item that varies with the features on the item’s listing on Amazon.

Find a Supplier

Just before you start listing products on Amazon, you have to make sure there is a supplier at hand that will be willing to supply you with the items. You can search for suppliers online or ask around from business associates to find the right supplier. They should have an inventory of the product you are dealing in and the capacity to deliver them to the consumers.

Failure to find a supplier that meets these requirements will not bode well for your e-commerce business. Finding a supplier that will support your goals is vital to ensure your dropshipping success.

Start an Ad Campaign

Now that you have secured a niche and a supplier, you need customers looking to purchase. Every other effort to set up e-commerce counts for nothing with customers. A great way of attracting prospective buyers is running an ad campaign on social media.

The social media today poses so much benefit for entrepreneurs that they utilize it in building their brands. Social Medias such as Facebook, Twitter or Instagram has a huge audience can lure to their website to purchase sold items on Amazon. Doing this will allow you to increase sales and customer base.

Consider Low Shipping Costs

Notwithstanding that, it is your supplier that will bear the responsibility of shouldering the costs of the shipping, it can repel prospective buyers from buying from you. High shipping costs means a high price of the items. Find an item that is of top quality and still has a cheap shipping cost. This will even give you the option to offer free shipping and take care of the cost to attract more sales.

Regulate the Pricing

After you have found a product to sell and is making great sales, you may be tempted to up the price. Do not get greedy to overprice your products and scare buyers away. At the same time, do not offer too low prices for the products. Buyers might think that the under-priced products that are yet to get reviews and are too cheap to match up to the promising features. Therefore, finding the right price when dropshipping on Amazon is essential to making sales.

There you have it! Above are some insightful tips for dropshipping on Amazon. Amazon is a known name amongst online shoppers in the world. As a dropshipper, you would want to make the best use of this platform without wasting any time. These tips above you will enable you to run a smooth dropshipping business on Amazon.

For more information about droshipping on Amazon, contact us today at Fulfillman. We are a reputable company with several years of experience in providing Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and more. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.