Wholesale products selling on Amazon involves buying items in bulk from manufacturers and reselling them to customers on Amazon. This model allows you to maintain absolute control of your business, provides you with scalable opportunity growth, forge a relationship with top brands and is highly cost-effective.
Tons of wholesale product sellers take to Amazon to put them on listing. Many of them make serious cash in return while others do not. The former is utilizing the right approach while the latter is not. In this post, we have listed effective guides below on how to sell wholesale products on Amazon. Read on to find out more.
Choose the Right Wholesale Products
Before you venture into wholesale selling on Amazon, you have to have an inventory of products that will be sought-after on the platform.
On your checklist, ensure they are manufactured by prominent and recognizable brands, have great potential for sales, products are greatly demanded and they are not sold by Amazon itself or other top sellers.
You can do some digging on Amazon to find out products that are popularly demanded by are not always available. Each search category will give you an idea on the wholesale product to have in your inventory.
Adjust Pricing to be Competitive
It is customary that before online shoppers purchase a product on Amazon, they will have to compare the price from different stores. You will be doing your business great disservice if you fix the price of the products above the competitive range.
If you are starting up you should figure out how much your competitors are selling their products and fix the price of yours to beat theirs. You can use Amazon’s ‘Match Low Price Feature’ to bring yourself up to speed pricing competition of your products.
Display Products with High-quality Images
In online shopping, today use of images is an effective technique to appeal and sway the opinions of prospective buyers to make purchases. The use of this content allows buyers to gather information about the product you are offering.
The quality of the image should be as high as possible to enhance the viewing experience. Any use of poor quality images will not assist you in making the right marketing of your products.
Ensure that you use an authentic image of your products, instead of images downloaded from the internet, and adhere to Amazon’s image guidelines to establish trust and strong relationship with your customers.
Utilize the Amazon Marketing Services (AMS)
The Amazon Marketing Services (AMS) is an AI-centric innovation tool that enables Amazon buyers to discover the products sellers sell on Amazon. This effective tool lends you a leg up to drive traffic to your product page and stand out from your competitors.
This feature displays the ads of the product you are selling in the search result and product pages. It makes your product more discoverable and boosts sales. The Amazon Marketing Services (AMS) is a cost-effective approach as you only pay according to the number of buyers that click on the product ads.
Describe Products Correctly
On Amazon, the description of the products in your listing is imperative to tell customers what they should expect after purchase. When putting out the description make sure that they rhyme exactly with the actual features of the wholesale products. A slight difference between the features of the products and the description will attract account suspension warnings from Amazon.
In addition, you could draw yourself negative reviews that will lead to low traffic and returns. Always make a conscientious effort in seeing what the products descriptions are done accurately.
Ask for Product Reviews
It is not unusual that Amazon buyers leave feedback on the product page after making a purchase. Amazon has a selling guideline that requires sellers to create room for product feedback and reviews. Failure to do these may lead to the banning of your account.
Moreover, product reviews can help you to boost sales. According to Amazon, products reviews can increase the sales of the items up to 15%. When prospective buyers read up the reviews of the products in your listing, they will be informed whether to go ahead with the purchase or not. Make an extra effort to avoid or reduce negative reviews. Bad reviews can hamper the propensity of you making great sales.
Offer Customer Service
One of the veritable ways of beating your competitors on Amazon is to offer outstanding customer service. A customer enables you to show customers how empathic you are win their loyalty and drive up sales. Some of the best customer service practices include answering swiftly to their questions resolve customer issues calmly and professionally and provide solutions to their concerns. Amazon closely monitors the way you respond and resolve customer issues. This gives you an edge in winning favors from Amazon and making great sales.
To make your products more visible to buyers the use of keywords is greatly recommended. Keywords are phrases that are related to buyer’s search queries. You can find popular keywords related to your product using the Amazon Keyword Tool. The good thing about keywords is that they make you more discoverable on both Amazon and Google search engine.
There you have it! Above are some tips for selling wholesale products on Amazon. Selling wholesale products on Amazon is a highly lucrative venture. However, it is important that you do it the right way to have any chance of achieving success. Start selling today by implementing the techniques discussed above.
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