Influencer Marketing: Top 8 Tips To Drive Dropshipping Sales
February 27, 2023 eCommerce TipsEntrepreneursSocial Marketing
In dropshipping, influencer marketing remains an effective way to promote your business, reach out to more customers, and increase sales. It involves working with social medial influencers to help give your dropshipping business the recognition it deserves. In fact, research has proven that 61% of consumers trust the recommendations of influencers when making purchasing decisions.
What’s more, if you can identify and collaborate with influencers for your dropshipping business, your target customers will follow. And because of the large number of followers influencers have, you’ll be able to raise your brand awareness, generate website traffic, and make massive sales. Continue reading to discover the top 8 tips to drive dropshipping sales through influencer marketing.
Get Influencers To Review Your Products through Influencer Marketing
More than 60% of consumers trust the fidelity of influencer reviews, which is almost twice the number of people who trust branded content. Many consumers rely so much on influencers to vet potential brands or new products. Thus, an undisputed way to drive sales is through influencer marketing.
You can have these influencers to review your products. Influencers can review products in many ways through videos, podcasts, blog posts, or even interviews. A positive review about your brand from influencers will result in many potential customers rushing to your store.
Give Exclusive Discount Codes To Influencers
One easy way to get started with influencer marketing is to offer discount codes. Product discounts encourage people to visit your website and evaluate your offerings. They provide an added layer of cost savings. 97% of people look for discounts when they shop for products.
The operation of offering a discount through influencers is simple. Once you’ve identified an influencer in your niche, give them a limited-time discount code to share with their followers. This time limit will add a layer of scarcity to your products and urge people to act fast.
Use Influencer Marketing for A Contest Or Giveaway
Contests and giveaway campaigns are tested strategy that helps influencers build engagement with their followers. Additionally, brands can raise their awareness through influencer marketing and get their products into interested hands. Do a contest and ask influencers to promote it or co-host a giveaway where both you and the influencer decide the entry rules and prizes.
Most influencer giveaways require participants to share the post with their followers and tag a friend. These actions help partner brands attract more eyeballs to their products, and give brands user-generated content to share on their branded channels.
Have Influencers Curate Gift Guides During Holiday Seasons
Gift guides, especially those from influencer marketing accounts, can be a lifesaver for consumers who tend to procrastinate their holiday shopping but want quality gifts they can trust. Gift guides are a consolidated place that offers several options, usually listed by category, giving shoppers options for everyone on their list. You can partner up with an influencer for any special occasion, from traditional holidays like Christmas to other annual celebrations like Mother’s Day or Valentine’s Day.
Make Unboxing Videos With Influencers
Unboxing experiences are much more than a fad. Since shoppers trust influencer recommendations, use unboxing content through influencer marketing to showcase your products from different angles to help undecided shoppers make a purchase. When creating unboxing videos with influencers, ensure the creators have the tools and skills to show your products in their best light. Influencers should have your product features sent to them and be equipped to describe the packaging, design, and other relevant details.
Ask Influencers To Use Campaign Hashtags
Using specific hashtags on social media with influencer marketing is a great way of reaching a new audience and increasing website traffic and sales. The more influencers use your campaign hashtag when talking about your products and brand, the more it will encourage their audience to use the hashtag too. This will ultimately help you generate an online buzz for your campaign. And the bigger the buzz and interest, the more people you’re likely to encourage to make a purchase.
Start An Affiliate Program
This tip is for you if you desire a long-term partnership with influencers that frequently assist you in generating sales. Invite the people who have high influence to sign up for your affiliate program so they can receive commissions for each sale they generate for your business. The influencers will be more driven to promote your brand through influencer marketing if they share in the earnings. With this, you get to benefit from the boost in traffic and sales they generate.
Ask Influencers To Create Shoppable Posts
Requesting influencers to produce content and utilizing shopping tools on social media platforms is a way to drive sales. Numerous business-friendly features on social media sites might help you increase revenue. Therefore, request from influencers the creation of such posts so that viewers may purchase the product immediately by clicking the post.
Almost half of all people rely on at least one influencer to make purchasing decisions, whereas 90% of marketers believe its ROI (Return on Investment) surpasses other marketing channels. Hold on to these 7 top tips to drive dropshipping sales through influencer marketing. As long as you’re creative with your influencer’s audience, you’ll be able to improve your brand’s visibility and boost your dropshipping products sales in no time.
Are You Considering Influencer Marketing for Your Dropshipping Business? Call Fulfillman Today!
Contact us today at Fulfillman to know more about the services. We are experts in Global Fulfillment, China Sourcing, Dropshipping, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss how you can achieve success in your dropshipping business through influencer marketing. We guarantee you excellent services.