Do you want to boost your holiday sales? When running a dropshipping or ecommerce business, it is important to take advantage of every shopping season. However, boosting holiday sales for your online store isn’t something you can do overnight. You require a thorough and robust strategy to do that. Continue reading to know some important tips to boost sales this holiday season.
Optimize Your Website Speed
The quicker your website loads, the happier your customers will be. And just like a 100m race, every second counts. This is true during the holiday season when people are doing last-minute shopping. Tensions are high, and there is a lot of virtual window shopping. Every second you can reduce, the wait time increases conversions by 17%.
Optimize Your Mobile Experience
According to the latest research, there is a 50% chance that you and your customers are reading this article on a mobile device. Why does that matter? There are two golden rules regarding the mobile experience you want to offer customers.
To do that, investing in a mobile-friendly website and design is a top priority for any business owner with an ecommerce or dropshipping store. Forcing customers to zoom in to see a product image or text or scrolling horizontally isn’t quite acceptable, as are forms that take too long to complete.
Offer Free Shipping and Returns
Free shipping may not be free for your business. But it has enormous power over your customers’ decision to shop from you thereby boosting your sales. According to research by Shopify, which currently accounts for 11% of the global ecommerce market, 75% of global shoppers are influenced by the promise of free shipping.
Create Holiday Bundle Products
Product bundles are a carefully thought-out strategy that can feel like a win-win for business owners. It can maximize sales for you, and present an irresistible offer to the consumer. Product bundling also works great with other techniques, like the sense of urgency, to encourage consumers to act faster. Add to that the fact that it can also help you reduce inventory waste, and you have some pretty compelling reasons why they are worth trying.
Create Unique And Themed Landing Pages
75% of customers judge a business’s credibility based on its page. When paired with the 15-second rule, it means you have a small window of opportunity to evoke trust from visitors. A well-designed landing page is the backbone of any product launch.
What’s more, the holiday season presents the most joyous opportunity to stand out from the competition and get creative with holiday-themed products, services, and visuals to support your special deals. Remember that even minor tweaks to the design, headlines, or visuals of your website page can affect conversions.
Run Referral Discounts
Referral marketing has always been a successful strategy. And it works well during the holidays. Encourage your customers to refer your products to other people (their friends, relatives, etc.) by offering a discount. You’ll be surprised at how much sales you’ll make!
Use Cross-Selling And Upselling To Increase Buying
Upselling is when you offer customers to buy something that’s at least a little better than what they initially intended to buy. And cross-selling is when you suggest a complementary product or service that has added value for the consumer but does not need to be related to the first one. You’ve probably heard before that acquiring new customer is more expensive than keeping current ones. This is why cross-selling and upselling offer a great sales-boosting option.
Prepare Customer Service Ahead Of Time
A lot of different marketing strategies and ways of using technology to gain an advantage have been discussed. But one thing you shouldn’t forget is the power of human interaction, even when most of it happens online. With the holiday season putting pressure on customer service and people eager to complete their shopping quickly, being proactive is key to a smooth customer experience. This means having enough staff to handle increased demand and setting clear guidelines for returns and exchanges.
Over to You
Holidays make people passionate. They purchase things without even thinking too much. You just need to encase this opportunity to make more profit and boost holiday sales. Validating demand will help you understand what customers want. Once you have clear information, prepare your website. Remember that a crucial part of your holiday success is ensuring that your website is secure.
If your website fails, the efforts of your design, copy, and marketing won’t matter. Therefore, your online store must be backed by reliable hosting and customer support. And these 8 tips that you’ve read above can surely help you out and increase holiday sales at your store if you use them properly. Good luck with a happy and increasing holiday sales!
Need Help with Your Business this Holiday Season? Call Us Today!
Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.