Building an online presence for a small business may seem basic to the eye, but it's one of the hardest things to do as an entrepreneur. This is even much harder when you consider the number of other businesses that you're competing with. This is why you must start recording sales with your Shopify store so that you can earn as much income as possible.You can only ever be considered as a proper online entrepreneur when you’re making sales. This is to say that business is a matter of profit without which it would be viewed as a leisure activity. That is why you must get ahold of a working method that will aid you in driving up your sales. Now, this is where the real challenge comes because it's not always easy for you to just come up online as a small business and start making waves. That is why we’re putting this article together to educate you on the techniques that you can follow if you want to drive your sales on Shopify.These are strategies that have been proven to work on eCommerce platforms with records of businesses turning losses into massive profits. A good marketing practice will enable you to know your strengths as a business and how you can play to them to drive sales. Let's proceed to the main event, shall we?

Email Marketing

Email marketing is a mechanism of sensing messages that market your products to potential and current customers enlightening them on your products and build a formidable online community for your business. The unique thing about email marketing is that you're totally in charge of the content that is being disseminated, and it's completely consensual.What's more, email marketing is very effective and saves you many costs that you would have spent otherwise if you choose other marketing channels. The process is simple, and the email list can be generated automatically. All you have to do is to select the right content that will captivate your clients at any time. This is one of the best ways to market an eCommerce store, especially on Shopify.

SMS Marketing

SMS is another form of marketing strategy that you can use to reach your clients. The process is effective because it creates that kind of connection and awareness that assures your customers that you listen and connect with their product interests and specifications. It's a very fast process that you can set up in as little as 5 minutes, and it's very affordable. You can decide to create a marketing channel that uses SMS marketing with simple and precise messages about your products that your customers and potential customers will understand. You can use this method to flag off a campaign such as flash sales, discount sales and the likes, and it works like magic when carefully crafted.

SEO

You ever wondered how people get top results when they input product information in a search engine? This is what an SEO can do for an online store. A significant part of the traffic that comes to online businesses happens due to users being able to get them as results on search engines. The implication is that as many people search for a particular product on Shopify, a good SEO score will always draw them to your store. A higher rank in SEO will mean that you will get more traffic than users that offer similar products as you are. This is a very effective way of driving online sales when done properly.

Influencer Marketing

When you're in doubt about how to project your products to your audience, it's much better to seek partnership with people to create the right amount of awareness you need for your business. This is what influencers do. Influencers are usually individuals with a huge presence on social media who can partner with online marketing brands. Let's take, for instance, that you need to market your clothing brand on Twitter; for example, you can have your influencer wear one of your clothing lines and tag your online shop. The massive reactions she will get will drive the needed traffic towards your clothes. Influencers are vital to the growth of online shops, relatively unknown ones.

Affiliate Marketing

Affiliate marketing is a strategy used to advertise online products by employing another business or individual to drive market sales. The employed individual is called an affiliate and will earn commissions for each sale made from his adverts. This is a very fast way of making sales without breaking much sweat. A significant part of digital marketing sales is achieved through this process. The process is just like the one that influencers do, and the affiliates will tag you to their social media handles by presenting it in a way that will attract customers. Once a sale is made through this process, the affiliate earns an incentive. Either way, you’ll be making massive sales.

Google Ads

People often think that being able to market on social media is all it takes to succeed in an online Shopify shop. They then choose to ignore that there are famous search engines that can attract buyers by typing a few words. This is what Google Ads is all about. This process is pretty basic that once you make a payment to google with as low as $5, your products will be marketed on Google search and YouTube. Imagine going from 20 sales a month to over 1000 sales; that's the power of Google Ads. The unique thing about Google Ads is that you can only continue making payments when people click your advert. This process may cost you, but it does all the job for you without much effort.

Social Media Marketing

Don’t forget that social media is perhaps one of the easiest and cheapest ways through which you can market your goods. You can use any social network like Facebook, Instagram, YouTube, and the rest to drive improved awareness about your products and increase your customer base. It’s one of the best digital marketing tools around.

Video Marketing

People see lots of products daily, and the issue is to distinguish what makes them special or different from each other. This is where you can use video marketing to drive sales. Like the saying that goes, “Seeing is believing,” creating an explanation video about what you sell and how they can be used is a much better and efficient tool than just posting their pictures. The top visited videos on YouTube are mostly explainer and presentation videos. Using video marketing will surely be a game-changer for you if you take good advantage of that opportunity. Our professional Video Marketing Services at Fulfillman can help deliver engaging and viral videos for all types of eCommerce video marketing campaigns. You can count on our expert team to help you get the best out of your video marketing endeavors.

Conclusion

There you have it! Above are some marketing practices to boost sales on your Shopify or ecommerce store. Build a Shopify online store from scratch, but employing the best marketing practices can take care of 50% of the hurdles you will face. This is why it's good for a good eCommerce entrepreneur to maximize the tips created in this article. When done effectively, online sales are guaranteed to make massive returns through digital marketing.