People might still be sceptical about emails being relevant in the current age where digitalization has taken over everything and social media becoming the next big thing. Nowadays, you can pass information through Facebook, WhatsApp and other platforms simultaneously than the time you will use to create an email. One might be tempted to ask whether emails have been overtaken. That might have been a premature assumption because email remains relevant as a more formal communication process.
In digital marketing, marketers have gotten used to bombarding social media pages with unwarranted adverts of very little concern. This is like invading someone’s privacy without letting them know. This is why email marketing is the best legal method through which enterprises can display their goods to willing customers interested in them. The unique thing about this method is that you have a choice to either sign up or not.
The process is very effective and simple. When customers open an account with your eCommerce Shopify site, they will agree to receive email newsletters about your products and updates about them. Email marketing is much better because whatever information you get from any enterprise about any product will be safely stored away.
Email Marketing Defined
Email marketing is a mechanism through which emails that market products are sent to potential customers and clientele. It contains information about products that you might be interested in and updates about their products and their market presence. This is a way of keeping your customers focused on your brand and made them part of a big happy online family.
Email marketing is better than social media marketing because, unlike the latter, it’s a formal process through which business relationships are built. The process is not random; rather, it’s desired by the individuals that get them. It’s a very good tool that can drive sales for any enterprise when used properly. Today we will take a deep dive into how you can create awesome Newsletters that will drive your online business.
Choose the Genre of Newsletter that Best Suits your Brand
Newsletters usually come in 2 different forms, which can either be Promotional, used in promoting your products or just informative, which can either be done on blogs with detailed information about what you’re trying to do with your product. The latter is known as Content Newsletter, and it’s usually written in the form of ebooks that the readers can relate with. Getting to know which one your target audience prefers will help you decide your list of emails. You can send emails after detecting the type of category that users choose. This would ensure that whichever person you’re sending the email to will get the one he prefers.
Verify the List of Emails
It is not just enough to compile emails; you should always verify the list to ensure that you have the right emails. You do not want it to be like what happens in social media, where an algorithm will randomly bring out a marketing ad from nowhere. Proper verification will ensure that the emails you’re sending are going to the right inbox.
Your Newsletter contents should be as captivating as possible and should contain the following elements:
- Your company’s brand reminds the recipients that the emails are coming directly from your company.
- A copy means the primary content of the email that you’re sending. This describes the type of information that you’re passing at any point. It would be best if you took care that the body of your email is as direct as possible so that you will not lose the attention of your audience.
- A Call-to-action button will be different depending on the result that you wish to get.
- A sign-off: This is the concluding part of your Newsletter that can be done either by you or your brand’s marketing group. Your choice should reflect your customers’ preference and choose familiar words that they are comfortable with.
- Other extra information such as company’s direct link either to your website or a phone number that clients can call to get more information at any time, as well as the social media pages that your company has.
You should also note that selling on Shopify will demand a friendlier tone since it’s a B2C business. B2C means a Business-to-Customer pattern where business transactions are done directly between the owners of a business to the customers. This means that you do not need to sound so formal, but rather, you should use a casual tone that they can understand completely without struggling.
Ensure That Your Emails Are Sent Legally
Email marketing is the type of marketing that is done with the permission of the individuals involved. This means the individuals’ consent must have been obtained before any of the emails were sent. As much as you’re able to send these emails, users reserve the choice to decide when the emails are becoming too much and make a choice to opt-out of it. The goal here is to ensure that at any point in time, their consent is obtained at all times.
Neglecting any of these rules will violate the laws and regulations of the data controllers in charge of restricting unwarranted data coming to people’s inboxes. Some of them include the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the General Data Protection Regulation (GDPR) and the Canadian Anti-Spam Legislation. These legal bodies ensure that people’s private inbox is not spammed with unwanted emails.
Failure to follow the consent rules will put people off about your business, and you do not want that to happen to your growing Shopify store.
Add Promotional Discounts
Email marketing should always seek to find new ways to captivate their target audience to believe that you care about them. This can be seen as an opportunity to capture their attention and their hearts through promotional discounts that they would appreciate. You can send links through which they can get such discounts in your email. It can as well include a free shipping of any of the items that they wish to buy.
This will also be a direct opportunity to ask them to be part of your community where you can share values about your product. This would cement the connection that you need to get with them.
Building an online presence that can market your products is tedious. This is why email marketing is a very important tool that can take care of business for you and ensure you drive sales by relating healthily with your customers. Contact us today at Fulfillman to know more about the services. Our dedicated team will be available to speak with you and discuss how we can help. Our experts will provide suitable answers to your questions and concerns. We guarantee you excellent services.