Marketing is constantly evolving. And as a dropshipper at any experience level, keeping up with these changes is important. To succeed in the fast-paced marketing world and maintain a sense of relevance with your audience, it's vital to stay ahead of them. Continue reading to unveil 10 marketing trends to boost your business in 2023.

Videos Will Be Kept Short

Oh yes, short, snappy content will win in 2023. The prevalence of Youtube, Instagram Reels, and Tiktok Shorts shows consumers want fast-paced, easy-to-digest content from brands. This will give you the chance to connect with potential customers. To reap the biggest rewards and tap into increasingly shorter consumer attention spans, you need to hook viewers inside the first three seconds of any of your product videos.

Brands Will Make Good Use Of Influencers

Influencer marketing has been the town talk for years. With the tools to build an owned audience, content creators have amassed large followers and attained a status equal to celebrities from more traditional mediums like television and film. In 2023, brands will be forging long-term connections with influencers as part of their business strategy. So don’t sleep on it!

Mobile Optimization Will Become Indispensable

People are glued to their phones more than ever and an increasing number aren’t just spending more time on their devices, they’re spending more money via them too. Studies show that more than half of annual online website traffic comes from mobile devices. Brands that invest energy into optimizing their mobile sites will win out in 2023.

Blogging Will Stay

Blogging isn’t going away anytime soon. Not only does it help increase brand credibility and drive conversions, but it’s one of the most common marketing ways for potential customers to discover you. 77% of people read blogs regularly and 56% have purchased something from a brand after reading one or more blog posts.

Storytelling Will Become More Visual

Consumers prefer visual content to plain text, plus it’s more memorable. 62% of people say that they’re more interested in visual search than any other type of new technology. This trend is being reflected in search engines, with Google serving more and more images and videos in its results. In 2023, create rich visual experiences on your sites by adding product videos, infographics, user-generated content, and interactive images.

Push Notifications Will Allow Brands To Reach Out To Customers

If a customer can’t get the information they want, when they want it, they’ll go elsewhere. Automation has made it possible for businesses to answer customer questions in time, whether it’s a query about an order or a request for additional product information. Giving customers instant answers to their purchasing questions removes any friction from the buying journey and provides them with personal touchpoints that gently push them through the sales cycle. In 2023, on-demand conversations will become even more proactive, with brands using push notifications to connect with potential customers.

Social Commerce Will Be a Game-Changer for Marketing

Social commerce isn’t a new concept, but it’s becoming a mainstream way for customers to shop. Features like Instagram Checkout and TikTok Shopping allow shoppers to buy through their favorite social media platforms while also allowing brands to create a consistent and cohesive shopping experience. Connect your social media channels with your dropshipping or ecommerce sites and sell your products through these platforms.

Email Marketing Will Not Die

Email marketing is one of the digital marketing strategies brands are totally in control of. Unlike social media channels that can change at the whims of the platform providers, brands have complete ownership over their subscriber lists. The growing need for personalization means that you have to enhance your email marketing strategy to create powerfully unique experiences. This can be done through automated and triggered sequences, like abandoned cart emails and personalized product recommendation emails.

More Businesses Will Leverage SEO To Concur Search Traffic.

Ensure that your website and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term traffic returns. And, while SEO isn’t new, its strategies are becoming even more ingrained within modern-day marketing strategies.

Inbound Marketing Will Remain A Best Practice For Growing Brands.

In a time of digital transformation, embracing inbound marketing is a smart move. Inbound marketing can be a valuable asset to create brand awareness and build trust digitally through refocusing strategy to drive potential customers to seek out your content. The process of inbound marketing requires you to produce quality, valuable content tailored towards your target audience and buyer personas and their needs.

Take Away

There you go with 10 marketing trends to boost your business in 2023. Having the right marketing strategy is essential to boost your dropshipping and ecommerce business. As long as you’re keeping a thumb on the pulse of marketing trends, and always remain open to change, your dropshipping business will forever be growing.

Our Experienced Team at Fulfillman Can Assist with Your Marketing Needs!

In case you will like to know more about our services, contact us today at Fulfillman. We are dedicated to offering a wide range of services including Global Fulfillment, Branding, China Sourcing, Dropshipping, Third Party Logistics, and lots more.Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.