How to Define and Reach Your Ideal Customers/Target Audience

September 18, 2021 eCommerce Tips

Promoting a business requires acquiring knowledge about who you intend to provide services for or who you’re selling a product to. This process helps you expand your business to greater heights. In defining and reaching your ideal customers or target audience, you have to develop strategies that will ultimately separate your brand from others.

Who is the target audience? The target audience defines the particular group of people or consumers that should benefit from the products and services you offer.

Do some differences exist between the target audience and target market? Yes, the target audience is more of a derivative of a target market because the target market refers to the entire group of people a brand hopes to sell to. The target audience is the specific group of people the brand expects to sell to.

Now, let us run through steps that will guide you in knowing your audience, getting to them, and keeping them.

Educate Your Target Audience

A great step in reaching your ideal customers is to tell them why your product is good for them, not just showing them your products or telling them about your services. If, for example, you sell clothes and you want to advertise them online, telling your targeted audience that you sell clothes of a particular color will not get to them.

Still, when you tell them about the invention of the material used to make the clothes, such history naturally grabs their attention. You further tell them why the clothes are good for them and how the material will justify their pay.

Create Value for Yourself

In addition to educating your ideal customers, you have to let them know that you are an expert in what you do and what you sell. A lawyer that constantly reminds people through his e-space about their legal rights will be remembered when any of his target audience has a legal case.

Likewise, a shoe vendor that always talks about shoes and enlightening people about the differences between a good shoe and a bad shoe will quickly be remembered whenever a target customer needs that product because of the vendor’s expertise and the trust he has instilled in his customer’s minds.

Make it a Habit of Getting More Contacts

You have to be able to identify potential customers in an online platform or even a physical function, tell people what you do and what you sell, tell them how your products and services have benefitted people and how it will benefit them, with this, they will put you in mind. Furthermore, exchange contacts with them or make them follow you online to reach you when they need you.

You don’t expect business growth and reach a great audience if your advertisement is still within a particular group of people. You have to go beyond your nook, meet people online or offline, make contacts, and create a platform that will reach a reasonable audience.

Understand and Reach your Customers Through Demographic or Psychographic Study

You have to know what you’re selling and who will be needing your products or services. You should consider the gender that will require your products or services, it can be male or female, and it can also be the two genders. With this, you will be able to know where to go and to whom to go.

You also have to study what age group needs your products. This study will significantly decide your target audience and where and how to reach them, especially on social media.

Furthermore, you have to consider the lifestyle and behaviors of your target audience. This will make you know their activities and how to engage them. Your target audience’s location and values shouldn’t be overlooked, where they live and what they believe will simplify your market strategies. All these have a significant influence on people’s shopping conduct.

Identify and Analyze your Competitor

You have to know who you’re up against, check their website or blog to understand their segmentation tactics, and know their specific customers. You have to know how your competitors promote their business and in what language they communicate to their customers.

Create Online Channels to Facilitate Your Market

Some of the activities that you can do to reach your target audience quickly are to run Facebook adverts. This medium will help you reach many people as Facebook adverts can find many intending buyers. Another easy way to create an online channel to reach your target audience is by working with an influencer.

There are reputable influencers that can influence a specific niche. Using some of them will help you reach enough customers within the shortest period. Lastly, creating a referral contest and hashtag will connect many customers to you and you to them. With referral programs, customers will refer you to their families and friends who could be potential customers waiting to hear about your products.


To conclude, you have to critically define your market goals and extensively research your target audience to reach them. This will help to boost your sales and revenue. Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.