According to recent statistics, 51% of marketing professionals across the world consider video as the ideal content which delivers the best ROI. Videos allow marketers to grow revenue 49% faster than non-video users. More than 92% regard video as an important part of overall marketing strategy, which is a testament to its effectiveness.
As an ecommerce business owner, you should focus on video content ideas that are more creative, engaging, and tailored to your specific audience. Continue reading to discover 7 video marketing trends to step up your ecommerce business today.
Livestream Videos And Live Webinars
Livestreaming and live webinars are one of the most popular video marketing trends in 2022. In 2020, the market was worth $161.37 billion, a whopping 55% year-over-year increase from its value of $104.11 billion in 2019. This implies that this sector will continue growing. They offer an engaging and interactive way to connect with people and build relationships with potential customers. This will allow you to increase brand awareness and traffic.
Social Media Video Advertising
Advertising your videos on social media is a must if you want to step up your ecommerce business. With billions of users, social media platforms are a goldmine for ecommerce businesses looking to reach wider audiences. Because videos are so engaging, they tend to be more effective than images or text when it comes to a video ad. Creating social media video ads for your business is a trend that can also increase brand awareness and drive traffic to your website or online store.
68% of viewers watch videos entirely if it’s less than 60 seconds. Another 25% will finish watching a video if it’s less than 20 minutes. Most people are preoccupied with work, family, and personal hobbies. The idea of stopping to consume content that takes longer minutes isn’t in the cards for some. This is the key to getting your videos watched.
The odds of getting more views on your videos will increase once you keep them short. That’s why TikTok and Instagram Reels perform so well. Consider what info you can provide in less than 20 seconds to ensure an engaging and riveting presentation.
Vlogging is without a doubt one of the most popular content formats for video marketing trends. Viewers get to know the creator on a more intimate level. This creates a connection that can’t be replicated with other types of videos. It’ll continue to grow in popularity. Therefore, if you’re not using this trend, it’s time to start. Ensure to keep your videos interesting and engaging by injecting your personality into each video.
AR and VR video content
Augmented reality (AR) and virtual reality (VR) video content are the most exotic types of videos to create. They’re exceedingly effective in driving sales as AR and VR videos are more immersive and engaging than traditional videos. They can also be used to create interactive experiences for customers as well. For instance, a business could create an AR or VR video that allows people to explore a product or service in-depth. Very cool!
Vertical videos are videos shot in portrait orientation. It became popular in 2017 as Snapchat and Instagram began to support them. Thanks to TikTok, they have continued to grow in popularity. They also take up more of the viewer’s screen than horizontal videos, making them more intimate because they are filmed closer to the subject’s face.
This makes them perfect for social media channels, where users are scrolling through their feeds and want to watch a quick, engaging video. Vertical videos are also gaining popularity on YouTube, and these types of videos should be a key ingredient of your video marketing strategy always.
Optimize Videos for Search
The primary source of information for people is the internet. On the internet one-third of online activity is spent on watching videos. To ensure your videos show up in search results, you need to optimize them. It’s the process of improving the consumer viewing experience.
Optimize your videos to have a clear storyline, that’ll give value to your viewers. The click-through rate will increase. Finally, it will bring a fresh take on how you market your products and will be appreciated more by the audience because of the bite-sized information you present.
To Sum It Up
Video marketing is evolving rapidly. You need to be aware of the latest trends to stay ahead of the curve. You’ll agree with me that it’s a powerful tool for increasing your online sales. By 2023 and beyond, video marketing will take on more importance, and businesses that don’t capitalize on it will be left behind.
To ensure your business is ready for the future of video marketing, implement these trends into your current marketing strategy. Take them one after another, bit by bit and you’ll make your ecommerce business earn more.
Need Professional Video Marketing Services? Call Us Today!
Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.