If you are new to dropshipping, you waited too long, obviously. This does not mean that it is late. The e-commerce space is still bubbling and anyone can still come in and make a living selling online. Shopify is one amazing platform that has made dropshipping easier. New entrepreneurs find it easy launching and growing their online business through the platform.
Though dropshipping is a great business model, success does not come as easy as some will have you belief. You will need to put in the effort to make your online store a success. If you are new to Shopify dropshipping, there are many things you need to know. Here, we will share our top ten must-know tips that can set you up for success.
Find a Niche
Most successful dropshipping businesses are niche-specific. It always follows that the more specific an online business is, the better the chances of success. As a new entrant into the Shopify space, you stand a better chance of attracting customers when you concentrate on a particular niche. Remember, even the biggest online marketplace, Amazon, started with online book before diversifying. You can add to your store when you grow but stick to a niche you love at the moment.
Find A Way to Add Value
Dropshipping is not just about having an online store where people come to order products they want or need. If you run your store with this mindset, you will never attract enough customers. It is possible to add value as a dropshipper and that is something you should aim for. In addition to the products you are trying to sell, provide insights, useful information, and solutions to your audience. When you do that very well, you will distinguish yourself from others and enjoy the advantages.
Choose the Right Supplier
As a brand, you need your customers to trust you at all times. To achieve that, you need to make sure that the products you are selling to them are top quality. Since you play no part in the production or handling of the products, you need to ensure that the supplier you are working with is trustworthy and reliable. Your supplier is actually your business partner when it comes to Shopify dropshipping, so make sure you choose carefully.
Make Sure Your Website Is Awesome
You won’t make serious headway in dropshipping if your website is crappy. Your website makes the first impression about your business and can either scare your potential customers away or retain anyone that visits. Your website needs to be customer friendly if you want success in dropshipping. It is a good idea to invest meaningfully in a top quality website that makes it easier and faster for your customers to find what they want and check out without any incidence. This will build trust and confidence.
Master Marketing and SEO
Unless you are able to drive traffic to your online store, all your efforts will not amount to anything. People need to discover your Shopify store before you can actually make some sales and there is no way you can succeed at that without marketing and SEO. Unless you have a massive startup capital, outsourcing marketing and SEO at the early stage is not an option. You should put in the effort to develop your SEO and marketing skills.
Avoid Underpricing Your Products
Several novices make the mistake of underpricing their products in a bid to compete. This is something you should never attempt if you want to succeed at Shopify dropshipping. The business model already allows you to source products at prices that are relatively close to the wholesale price. You need to consider all business expenses, including marketing cost, and fix prices that allow you make profits. Do not underprice in order to compete. Provide more value instead, and make sure your store is running smoothly.
Automate Your Business
There is need to automate several aspects of your business in order to compete. Most successful Shopify dropshipping businesses have been automated as much as possible. There are so many great automation tools to help you run your online store smoothly with less effort. With Oberlo, for instance, you can automate inventory management. AdWords and Social media automation can also be very helpful.
Offer Excellent Customer Service
Your customers are the key to your business. Unless you find ways to keep them satisfied and happy, you may lose them to the competition. If you offer excellent customer service, you will stand out among the several dropshipping businesses selling the same products as you. You can rev up your customer service by making your customers feel valued. Respond to their enquiries as early as possible and offer refund if there is need. Make customer’s happiness your number one priority and success will come.
Be Active Daily
Your Shopify dropshipping business requires your attention always; especially at the beginning stage. If you are still trying to build your business, you need to tend to it on a daily basis. You don’t have to spend several hours a day running a dropshipping business but you need to spend at least an hour every other day until the business grows to a certain level. This is one of the ways to keep your customers happy and create your success.
Keep an Eye on the Competition
No matter what you decide to sell, you will always have competition. The truth is that several current and emerging competition are looking at your business and you need to keep an eye on them too. You can learn a lot from your competition and use their strategies to improve your business in so many ways. Overall, monitoring your competition can turn you into a better business person.
Dropshipping can be fun and rewarding. By following the tips above, a new entrepreneur can hit the ground running and achieve massive success in Shopify dropshipping. Contact us today at Fulfillman to know more about the Shopify dropshipping business. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.