It is vital to have a thorough knowledge of the market you’re venturing into. This knowledge will help you to determine your customers and plan your strategies. Creating a good plan and effective business strategies are requirements to improving a dropshipping business. Just opening a Shopify store doesn’t guarantee that your dropshipping business will be successful.

The ratio of prosperous Shopify store owners to the number of people that own a Shopify store is disproportionate. The high percentage of unsuccessful dropshipping business owners results from a lack of business strategy. In simple terms, your dropshipping will only improve when you use effective marketing strategies. Here are some tips:

Focus On Mastering Marketing

With so many facets of dropshipping business being automated, you’ll have more time to focus on branding and marketing. While editing a website, creating a logo, and designing graphics can be fun, marketing and advertising are the money makers. You’ll need to spend time learning how ads can increase your traffic.

Ads and search engine optimization can help improve sales by generating more traffic to your store. Do not forget that most Shopify stores convert at a rate of 1-2%. That means if your Shopify store has less than 100 visitors you probably won’t be getting any sales.

Avoid Underpricing Your Products

Dropshipping allows business owners to maintain a lower product cost. The cost of products is generally fairly close to the wholesale price, allowing you to sell goods at market price and make a profit. Every dropshipping business aims to make a profit. If you’re selling a ten-dollar product, you should be charging around $29.99 for it. You need to consider the cost of products, marketing, business expenditure, and ultimately hiring a team.

If other brands are reducing their prices, don’t reduce yours. As long as your prices are impartial and within market value, you should maintain a lucrative price point. You should also work to improve the average order value so that you make a higher profit from every sale. Design strategies that will allow you to make more money generally.

Design a Digital Marketing Funnel for Clients

It is essential to expose your goods to a variety of customers. A wide range of exposure will make numerous customers discover your goods. Exposure can be achieved by placing advertisements on your product to reach several people. The next step after exposure to your product is to persuade customers to consider purchasing your products. Then create a good relationship by offering an appealing offer for your product.

Use Search Engine Optimization

Search Engine Optimization is also called SEO. It is used to sway search results of the search engine so that your Shopify store is placed on the first page about searched keywords. There is high competition on keywords and dropshipping business. SEO takes enormous effort and time, but it is certainly worth it. SEO is one part of the efforts, and writing useful content is another. And you will have to write each post with tactical keywords.

You can also write welcome notes on your website and personify the experience of your clients. Personalizing your client’s experiences will give them a friendly and important feeling. You can never go wrong by making your customers feel important.

Ensure Your Website Is Presentable

One of the most essential dropshipping tips is to ensure that your website is user-friendly. By that I mean your website shouldn’t be difficult to use.  Numerous Shopify store owners start marketing their stores when their home page is missing images, has placeholder text and all of their goods are clustered together in one big section.

When you want to improve your sales, take a look at professional websites in your niche. What does their home page contain? What’s the style of the copy on their main page? Do their images consist of logos on them? What kind of pages does their website have? Which apps or features does the store include on their website?

Offer Exceptional Customer Service

There are many ways to offer unique services when selling the same products as everyone else. One of the most effective ways is to offer exceptional customer service. Offering refunds and replying to customer questions is essential but it doesn’t separate you from many of the major brands out there.

Tell jokes to your clients. Write them complimentary cards if they order from your store several times. Organize regular giveaways exclusive to clients who’ve ordered from you in the past. Do whatever it takes to make every customer feel wanted and valued.

Monitor Your Competition

Another effective dropshipping tip is to monitor your competitors on all social media platforms.  Go through their websites and social media pages frequently. By liking their posts, you’ll start receiving information about their product, find out which products they advertise, and whether or not that product gets a lot of response such as shares or comments.

By policing and watching your competitor’s every move, you’ll know which products you should be selling on your Shopify store. When you carefully go through the types of posts your competitors add to their social media accounts, you’ll know what type of content people within your niche find appealing.

Join the Most Relevant Communities Online

Getting to your customer starts with knowing where they are. Once you have discovered which online communities they are part of, join them and be friends. Quora and Facebook are great places to join groups and communities. Quora and Facebook are the best places to answer clients. Put efforts into making your customers delighted. And find a way to resolve problems with unhappy clients. Make your clients your friend. This relationship will help keep your clients and make them tell their friends about you.

Bottom Line

There you have it! Above are some business tips to improve your dropshipping sales. Running a dropshipping business is not an easy task. You need to do all you can to boost your sales figures. Pay attention to the tips above, include sincere efforts, and give it your all to improve your dropshipping sales.

Contact us today at Fulfillman to know more about the Shopify dropshipping business. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you quality and excellent services.


In the dropshipping business on your e-commerce store, visitors need to be converted to loyal customers. If you are not making great sales on the Shopify e-commerce store, this article is just for you.

In this post, we will share the top ten ways to make improvements on your Shopify store, win customers and increase sales.

Design Your Website to Look Appealing

Making a great first impression is pivotal to winning a loyal customer in a business. In the drop shipping business, a top-notch website is a great way to impress the website’s visitors. It determines if they stay or not. A poorly designed website scares its visitors and does not do well in reflecting the website user experience and quality of your brand. A website that is designed to permit easy navigation by the visitors, in turn, makes you reliable and authentic.

Choose a Niche

Choosing a particular niche is essential to be successful in the dropshipping business. Concentrating on a particular niche allows you to focus on delivering quality product and services. Invest in a product you are passionate about, as this will make you pay close attention to the detail in branding and marketing. As a starter in the Shopify marketplace, you can start with a particular niche and diversify as your business grows.

Assign the Right Price to Your Products

Many entrants into the Shopify dropshipping business make the avoidable mistake of underpricing their products in a bid to outwit their competitors. The dropshipping business structure does not create room to make enough profit with this kind of strategy. Expenses are made and products are sourced close to the wholesale prices. Rather than underpricing the products, the value of these same products should be increased. This ensures that you win the trust of your customers.

Add Customer Reviews to Your Website

It is normal for visitors of your Shopify store to have doubts regarding how authentic your products are. One way to quell their fears is to add customer testimonials, ratings and reviews to your Shopify store. The customer reviews entail a description of the product and service you rendered to previous buyers. If it is satisfactory, the prospective buyers will be motivated to make a purchase without any doubt. Ask your previous customers to drop a review stating their user experience of your product and website.

Attach a Phone Number to Your Shopify Store

People are afraid to patronize a Shopify store if that lacks any form of communication with a buyer. These prospective buyers will be parting with their money and they want to be guaranteed that they will be getting what they are paying for. A phone number on your website enables them to call you if they have any question pertaining to your website or products. It assures them that they will be getting what they paid for.

Deal With the Right Supplier

Trust is essential to growing your dropshipping business. In order to build trust, you have to ensure that your customers get top quality products and that they are delivered within the shortest time possible. The supplier deals with the production of the goods. They also have the responsibility of delivering the products to the doorsteps of your customers within the timeframe specified on your Shopify store.  Therefore, it is pertinent you deal with a trustworthy and reputable supplier that will ensure your customers see you as reliable.

Run Social Media Ad Campaigns

The social media, such as Facebook, Instagram, Twitters, has an innumerable number of people that you can expose your brand to. This means that out of the billions of social media users, you will likely get a satisfying number of visitors and customers on your Shopify store. You can tailor your ad according to your targets, audience, and budget. If you manage the ad campaign on any of the social media effectively, you will be growing your dropshipping business in no time.

Get a Photo of the Product from Your Supplier

In the dropshipping business, many suppliers will be willing to oblige to giving you a sample of the product you are dealing in. Being in possession of the sample allows you to take a higher quality photo of the sample. It also enables you to write a better description of the product and adjust properly to other marketing materials.

Be Ready to Handle Return Issues

The dropshipping business is not free from issues just like every other business. Problems such as damaged items during delivery, lost shipments are seen in managing a dropshipping Shopify store. When there is a return of items owing to its damage during delivery be sure that you see that it is taken care of. Draft a policy with your supplier to any of these dropshipping issues is avoided.

Add Various Payment Options

Many potential customers visiting your Shopify store will not be using the same payment method. When the payment option provided on your website does not suit them, they leave in search of a suitable store. Some payment options you could add to your store include PayPal, Stripe Atlas, or Apple Pay.

There you have it! Above are some essential tips for easy wins in your Shopify store. Dropshipping business is a lucrative venture that requires minimal investment requirements. Apart from this, investors need to put in a lot of effort to spur the growth of their brand. These tips discussed above will help any entrepreneur make easy wins on their Shopify store.

For more information about how we can help grow your drop shipping business, contact us today at Fulfillman. We are experts in Drop Shipping services, China sourcing, Warehouse fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.