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One of the best time for any ecommerce business to make money is during Black Friday Cyber Monday (BFCM). A release by Shopify shows that over $1 billion was collectively sold by Shopify merchants during Black Friday Cyber Monday (BFCM) last year. Shoppers spent billions as well on both big and small ecommerce websites throughout the four-day event at businesses. So, if you are an ecommerce store owner and wish to make the most of the killer deals this Black Friday, then you need to start planning now. That’s right – now.

  1. Make a Budget (Now)

Before you make that list or research for that product, you need to decide how much you can afford to spend firstly. Then you can figure out your must have and other purchases you might have in your store. Doing this will help you dole out appropriate amounts for your purchases and other essential things.

  1. Check the Ads

When last did you run Facebook ads and Google AdWords? Is there a new upgrade to the platform? This is what you should look out for; you don’t want to start your ads a day to the big day and find out your ads are not converting or your payment method is no more valid. So look out for things like this.

  1. Keep the UX simple

There will be thousands of websites offering the same product as you (only if you offer handmade goods), so you need to make sure your website is in excellent condition and also the user experience is kept simple. You can also minimize the data are necessary to display products to keep page load time down. Sharon Anne Kean who is Bloom & Wild’s product director says “think about the minimum viable product that can help here.” “What’s the minimum information you need to display to get someone to make a purchasing decision? A good example could be not showing all product imagery upfront, and progressively revealing it as users click through the shopping journey. Similarly, you probably don’t need someone to log in at the first click, so that’s a whole lot of validations and data processing that can be put on hold until later down the funnel.”

  1. Weigh Online vs. In-Store Shopping

The fact that there will be a lot of people in the store and people will rather shop online doesn’t mean they can beat the crowd if the shop store is lesser than that of online. SO, as a store owner, keep your eye on the store price and make sure you beat the price – price comparisons are an absolute must. You can even start your Black Friday sales earlier than the physical store.

  1. Be a Social Media Butterfly

Wherever you might be researching for your products and price from, then you need to start following them now. Keep a close eye on these on this websites so you won’t keep selling at a lower price when most website might have increase pricing.


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One of the first things in the mind of anyone into the drop shipping business is looking for ways to improve their revenue. The best part is that there are more than enough opportunities for shoppers to earn extra from their business, but one way many drop shippers turn to is cash back avenue. So, in this article, I will be discussing more on what cashback is, and cashback websites.

What is cash back? How does it work?

Before we get deeper into the best cashback website, it is essential to understand first what is cash back? Just as the name implies, Cashback or cash back shopping is a program or websites that give you money back on the purchases that you make while shopping. According to Roger Ma, Forbes.com “cash-back shopping allows consumers to save money on nearly everything they buy online, regardless of whether a particular store is holding a sale. The savings come from cash-back portals, which have affiliate relationships with all of the stores listed on their sites.”

Best cashback websites

Cashback websites have a list of retailers that they are affiliated or connected with websites like eBay, Amazon, or Walmart. So, when you purchase websites like this, you are entitled to a cash return, and these retailers pay cashback websites a certain percentage that brings customers to them. In return, the percentage received to the customer who made the cashback website will share a purchase.

       BeFrugal.com

This is an American site that allows you to write in the search option of the store name from which you want the cashback percentage American cashback site. When you write in the search bar, a window will return where you can click “Shop Now.” Then it will redirect you to the website, where you will be able to record your purchase and the percentage you will be getting in return.

       Upromise.com, Dubli.com, ShopAtHome.com, Extrabux.com

Upromise is another excellent American website especially for those in college or is a student. Dubil on the other hand as some restrictions on how much you can buy from each seller, and you will also have to buy up to 5 to 6 goods, but it’s sure a good option. ShopAtHome is another useful cashback website, and the percentages are good when you chose the optimal deal. Extrabux on the other hand also has very good feedback and a lot of positive response.


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Let me keep this as simple as possible – the continued growth of your business is not going to be fueled by one-time customers. It is very crucial to retain your customers for the longtime success of your business. According to a release by Gartner Group, it states that a 5 percent increase in customer retention can increase your business profits anywhere from 25% to 125%.

You will be able to help your business tap into a high level of retention when you understand how to actively engage your customers across the channels they are active in. Having a retention strategy in place is a worthwhile investment for every business since it can help them generate revenue for the future. However, when it comes to increasing customer retention we have listed below some of the best-kept secrets:

  1. Create an open line of communication

With the advancement in technology, your customer doesn’t have to hold for a long time while waiting to speak with someone in customer service. You can make use of the numerous live chat options that allows your customer to link to you directly. Live chats option allows you or your employee attend to multiple customers at a time, instead one at a go when using the phone.

  1. Don’t make customers repeat themselves

Doing this will make them think you are not listening to them and this is why you need to listen to them because there is nothing more frustrating than your customers repeating themselves over and over again to resolve a problem. Train your staff to be respectful, and teach them always to restate what the customer said to lessen confusion.

  1. Always calm down

There will undoubtedly be issues you or your client won’t have an answer for immediately, but this does not mean you should pawn customers of or passed them off when trying to resolve a problem. It can be very frustrating to be passed from employee to employee, so if you have an answer or can find a solution to the problem stay on the line with the customer until is done.

  1.  Take customer feedback seriously

If you have a feature on your website where you collect feedbacks or surveys, then you should take those feedbacks very serious and try to respond to them. Because this feedbacks are the best way for you to identify the problems your business is having and find a solution to them as well. Your customer will also know when you notice and respond to their feedback.

  1. Be honest and transparent

Everyone makes mistakes, and your customer understands this. When you admit to the fact that you make a mistake, this will foster trust and increase customer retention.

 

As a business owner, it is essential that you pay close attention to your customer feedback as this will inevitably increase your business profits over time.