What is Q4 Dropshipping?
Q4 dropshipping refers to dropshipping in the last quarter of the year. In other words, it is dropshipping in the last four months of the year. This dropshipping season starts in October and runs through December.
There are lots of reasons why dropshipping in the final quarter of the year is important and we shall find out in this post. Also, we will disclose to you some of the things to anticipate during this time.
Common Changes in Q4
There are certain changes that take place in the last quarter of the year. Dropshippers can capitalize on these changes to build their business and rake in profits. What are the changes that make Q4 so special for dropshippers? Let us find out below.
Increase in Sales
According to Statista, the percentage of e-commerce sales becomes higher each year towards its end. During the quarter 4, more people buy things on the internet instead of in brick and mortar stores. Due to the pandemic this year, people are expected not to queue up in retail stores in adherence to social distancing rule. Their shopping will be done online.
A Rise in Customer Service
During the quarter 4, e-commerce owners normally experience a spike in package processing as more products are bought from their store. Because of the increase in package processing, the delivery time may take longer than usual. It will to your own benefit to prepare for this particular occasion in establishing channels that ensures the orders are delivered to your customers when due.
Increased Marketing Costs
One of the common changes in Q4 is increased marketing costs on all advertising platforms. If this happens, do not worry. You will recover the money spent on marketing from the sales you will make. This is because people are more open to buying products online in the final quarter of the year.
Special Events to Prepare for In Q4
One of the things about dropshipping in Q4 is that there are events that present you with an opportunity to boost e-commerce sales. These special events include:
Halloween (October 31st)
Halloween is one of the events celebrated by Americans on the 31st of October every year. In preparation for the event, Americans spend billions of dollars purchasing costumes, candies, and decorations. This is a great time to witness a spike in your dropshipping sales.
Thanksgiving (November 26th)
Thanksgiving Day is popularly celebrated by Americans and Canadians. Thanksgiving Day is one of the busiest days where people spend so much time buying items for the celebration. According to a Business Insider report in 2019, US e-commerce saw $4 billion in sales on Thanksgiving.
Black Friday (November 27th)
Black Friday is that time of the year when e-commerce stores offer items on a discount. This has made it the biggest shopping event across the globe. E-commerce stores at this time of the year witness astronomical rise in sales. Based on a Forbes report, there were more than $7.2 billion in sales on e-commerce stores on Black Friday in 2019.
US Presidential Election
The US presidential election normally takes place in November every four years. It is an opportunity for dropshippers to make online sales of presidential election items like caps, custom shirts, bags, more.
Christmas (December 25th)
Christmas is that time of the year when dropshippers make huge sales. Around the world people in the spirit of Christmas shop for gifts for their loved ones ahead of Christmas. You can find lots of products you can offer on your dropshipping store to make sales.
Tips to Prepare Your Dropshipping Store For Q4
Here are some essential tips to prepare your dropshipping store for the last season of the year:
Utilize Email Marketing
Since marketing costs will skyrocket during Q4, you can cut costs by setting up an email marketing campaign. With email marketing, you will be able to make huge sales without breaking the bank.
Use Customer Service
During Q4, you are likely to have a delay in the shipping of products. Customers will want to know what is delaying the arrival of their ordered products and where they possibly are. Customer service will help you attend to such request and placate them. Hiring a virtual assistant for your customer service will be best as this will help you focus on other areas of the business.
Create Special Discounts
Q4 is a special opportunity to create discounts on your products and witness a rise in sales. Q4 is a time where people go online to shop. It is an opportunity for dropshippers to create special discounts and make more sales.
Monitor Order Fulfillments
This is an important metric that ensures your dropshipping business is not at risk. Check if you are having cancelations and backorders. Any of these can cause your seller account to be suspended at this bountiful time of the year.
There you have it! Above is all you need to know about Q4 dropshipping, common changes, special events, and how to prepare your dropshipping store for the last season of the year. From this article, it can be seen that there are lots of events that happen during the Q4 in the dropshipping industry. Take note of them as they will aid you to prepare better and make the most of the opportunities they present.
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