product photos

Product imagery is a crucial part of both online and offline advertising. It involves the visual techniques that business owners use to showcase products on their store. Using high-quality product photography helps showcase your products in an attractive way that draws attention and entices potential buyers to purchase the products.

Few years ago, product photography was seen as a task that involved paying top dollar for professional photographers who had all the high tech equipment. Nowadays, things have changed drastically. The competition for the market visibility and attention of potential customers has never been tougher in human history than it is today.

Displaying your products using high-quality images can be the charming difference between no sales at all and a high rate of conversion. In this article we are going to delve deep into some essential tips to take high-quality product photos.

Choose a Great Location

Location is unarguably the most crucial rule in photography of any kind. You must find a location that well lit up, clean and appropriate backdrop for the image that you want to create. This does not mean that you have seek out a professional studio (especially when you don’t have the budget for it).

If you are lucky to have some stunning outdoor landscapes in your surroundings such as Mountains, Flowers or a beach, they can also come in handy as perfect locations for your product photography. Just look at the spaces you have around you and make the best of them.

Select the Perfect Background

To create eye catching images of your products, you should select a well-lit and with good back drop. As a rule of thumb you should use a white or light backdrop, as they are very easy to remove when editing and putting final touches on your images. If you must use colored backdrops, ensure that the colors are well coordinated with the products in order to create a well-organized image. You can invest in a few elegant wallpapers if you can afford it.

Lighting

Excellent lighting remains a crucial factor in taking excellent pictures of your products. Lighting can literally make or break the visual story that you are trying to create. Lighting equipment can be quite expensive. However you can improvise with a few house hold items such as cardboards, curtains, candles and the good old Natural Lighting.

Furthermore, you can draw your curtains to simulate a darker or silhouette type of backdrop. Hunting torch lights at a close distance can also provide a good flash-effect. Also, never forget to clean your camera lenses. A bit of dirt on your lens can make significant on the lighting of your images.

Focus

Focus is another really crucial and easy method to grab the user’s attention towards your product rather than items in the background. It is really easy to execute this on a camera. Most cameras have this feature built-in. Usually, you just need to know the right button to tap. You can have a look at your device’s manual for simple tips on how get this done.

Don’t Move the Camera

This is a really basic rule. You really don’t want your pictures looking blurry and unclear. It is the number one mistake that photography beginners make. However, if you have shaky hands you can simply get a tripod. If you’re using a smartphone, you should consider getting a selfie stick. You can also check out marketplaces like Amazon and eBay to source for affordable camera holders. The importance of a steady camera cannot be stressed enough.

Adjust Your Camera Modes

This seems quite straight forward but some people still can’t get around it. Most smartphones have different camera modes and settings built in. Each of them are designed to take pictures in different conditions. You should take time out to experiment and test them all.

For example you can turn off your flash, turn on the HDR (High Dynamic Range) option. There is also the options to choose between the Portrait or Landscape modes all of which can really make a difference in your images.

Edit Your Pictures Properly

Picture editing is no longer as complicated as it used to be years ago. Almost all smartphones and cameras contain built-in editing functions that are ready to use. You can take it a step further by downloading some photo editing apps such as Vivo, Flickr or SnapSeed. They are all available on your IOS Appstore and Android Playstore.

When you edit your pictures you should look out for key features such as Cropping, Color tones, and Picture resolution. You should optimize all of these towards the platform that you wish to post them on. For example, Pictures you want to advertise on your website should be optimized to a larger resolution for PC display, while those you want to have on Instagram, Facebook and Twitter should have relatively smaller resolutions to enable users view them easily without having to zoom or scroll. Take time out to find out the recommended picture resolution for each of these platforms.

More is More

The phrase “less is more,” is usually thrown around a lot, but when it comes to product photography it doesn’t exactly apply. The more amazing pictures of your products that shoppers can see, the more closely you are able to draw them towards making that final buying decision.

Another reason you should take as many pictures possible is that each extra shot you take increases your chances of arriving that that one perfect shot that every photo-artist so desires. The hack to this is to ensure that you delete all unused pictures so you can create space for more shots another day.

Conclusion

There you have it! Above are some essential tips to take high-quality product photos. Having high-quality website images and stunning product photography is enough to convince your customers to click the “order button”. Whatever you do, ensure to find creative ways to find a balance between making your pictures eye-catching and getting them to look professional.

Do you need experts to help with your product photography? At Fulfillman, we specialize in providing excellent Product Photography. We are experts in Hero Shots, Ghost Mannequin Photography, and Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. We guarantee you get quality and excellent services that gives 100% client satisfaction.

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Do you know that website visitors, customers, and shoppers are more fascinated with a store that contains high-quality imagery and beautiful product photography? It is often said that the perceived value of a product is most times judged based on how it is shown. The same rule goes for a brand. The credibility of your business and the apparent value of your products are often judged by the quality of your imagery and product photography.

Furthermore, displaying your products using high-quality images can be the charming difference between no sales at all and a high rate of conversion. This, therefore, means that having high-quality pictures of a product can go a long way in raking in profits for a product, company or brand. Having high-quality website images and stunning product photography is enough to convince your customers to click the “order button”. In this post we will be taking a look at the benefits of product photography.

What is Product Photography?

Product photography offer sellers the opportunity to showcases their products using images. The product photos will help make the products attractive so that they entice potential buyers to purchase specific products. Product images not only tell the buyer of the quality of your product but also show transparency and trust.

Product photography has become a major part of advertising for brands including catalogues, brochures, magazine ads, billboards, online ads and company websites when selling products direct to consumer. A good product image will engage buyers and convert that engagement to profit.

Benefits of Product Photography

The quality of a product photo reflects your brand image, creating the infamous first impression. The quality visuals will enhance every buyer touchpoint.

They Build Your Brand:

If your goal is to form long-term relationships with your customers, then quality photos are one of the most important tools to achieve that. Putting up product photos shows professionalism, value, quality, diversity and innovation.

Promotes Silent Communication Between You And Consumers:

A quality photo tells consumers what you are offering is trusted. It tells a lot about what you are offering. Use photos to show important information about your products.

Sets The Right Expectations For Potential Buyers:

In addition, product photography tells potential buyers the size, length and quality of the product. Do not add unnecessary filters as it will only tarnish your brand in the long run.

Keeps You ahead of Competitions

It keeps you ahead of the competition, especially when you are not the manufacturer or sole distributor of a product. When you have quality visuals, you show consumers that your products are more detailed and better than those sold by your competitors.

Types of Product Photography

The different types of product photography include:

Simple Studio Product Shots

This is just showing the product clearly to tell the shopper what the product is made of and what it looks like.

Product Grouping

This is a way to include the multiple variations of a product by putting them together in a photo. It could be different shades of lipstick or different colours of hats.

In-Context/Lifestyle Action Photos

This shows your product being used in its intended environment, in a manner they were designed for or alongside complementing products. Lifestyle action photos tell a story and give a lot more creative freedom. For example, you want to advertise running shoes. You can take a photo of a track athlete outdoors, taking a morning jog.

Photography Guidelines

During the shoot, make sure you document as much as possible. Things like the distance between the camera and product, angles, and lighting setup will help you build consistency over time. Consistency is vital when building and maintaining a brand. However, ensure that you take not of the following:

Colour Palette
Saturation
Focal Length
Shadows
Composition
Location and Context

Are You On A Budget? Don’t Worry, We Got You Covered!

Now the problem is that not every store owner can afford a professional photography studio session, especially for businesses that are just starting up. So here are some DIY product photography tips that will help you take compelling product photos without blowing your budget.

What You Need:

A Camera: You can get a reasonably priced professional camera (DSLR) to take photos. A phone with a good camera can also do the trick but you need to make sure the lighting, exposure and styling need to be good. Photo editing in post-processing would make the product photos come out much better.

A Tripod: This will allow you to set up the camera in a position to get the best angle for the photo.

A White Background: A pure white background tends to give life to the photo and makes the product the centre of attraction.

White Bounce Cards Made Of Foam Board: Foam board brighten up the photo and removes shadows from the background.

A Shooting Table: A small table to place the product.

Tape: To secure the board but clamps can also work in this scenario.

The Right Room: A room where you can get as much natural lighting as possible. This could be traded for a light tent.

Lights: You can opt for natural light provided by the outdoors or a well-lit room or you can use artificial lighting that can be gotten from candles, bulbs or a fireplace.

Also, remember that the editing process is also required to make the photos stand out. Just try not to overdo it so as not to be seen as selling below low-quality products. You can check out Pixar, Canva, Snapseed and Motor.

Contact us today at Fulfillman to know more about our services. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.

Product Photography: 8 Important Tips to Take High-Quality Product Photos