Product imagery is a crucial part of both online and offline advertising. It involves the visual techniques that business owners use to showcase products on their store. Using high-quality product photography helps showcase your products in an attractive way that draws attention and entices potential buyers to purchase the products.
Few years ago, product photography was seen as a task that involved paying top dollar for professional photographers who had all the high tech equipment. Nowadays, things have changed drastically. The competition for the market visibility and attention of potential customers has never been tougher in human history than it is today.
Displaying your products using high-quality images can be the charming difference between no sales at all and a high rate of conversion. In this article we are going to delve deep into some essential tips to take high-quality product photos.
Choose a Great Location
Location is unarguably the most crucial rule in photography of any kind. You must find a location that well lit up, clean and appropriate backdrop for the image that you want to create. This does not mean that you have seek out a professional studio (especially when you don’t have the budget for it).
If you are lucky to have some stunning outdoor landscapes in your surroundings such as Mountains, Flowers or a beach, they can also come in handy as perfect locations for your product photography. Just look at the spaces you have around you and make the best of them.
Select the Perfect Background
To create eye catching images of your products, you should select a well-lit and with good back drop. As a rule of thumb you should use a white or light backdrop, as they are very easy to remove when editing and putting final touches on your images. If you must use colored backdrops, ensure that the colors are well coordinated with the products in order to create a well-organized image. You can invest in a few elegant wallpapers if you can afford it.
Excellent lighting remains a crucial factor in taking excellent pictures of your products. Lighting can literally make or break the visual story that you are trying to create. Lighting equipment can be quite expensive. However you can improvise with a few house hold items such as cardboards, curtains, candles and the good old Natural Lighting.
Furthermore, you can draw your curtains to simulate a darker or silhouette type of backdrop. Hunting torch lights at a close distance can also provide a good flash-effect. Also, never forget to clean your camera lenses. A bit of dirt on your lens can make significant on the lighting of your images.
Focus is another really crucial and easy method to grab the user’s attention towards your product rather than items in the background. It is really easy to execute this on a camera. Most cameras have this feature built-in. Usually, you just need to know the right button to tap. You can have a look at your device’s manual for simple tips on how get this done.
Don’t Move the Camera
This is a really basic rule. You really don’t want your pictures looking blurry and unclear. It is the number one mistake that photography beginners make. However, if you have shaky hands you can simply get a tripod. If you’re using a smartphone, you should consider getting a selfie stick. You can also check out marketplaces like Amazon and eBay to source for affordable camera holders. The importance of a steady camera cannot be stressed enough.
Adjust Your Camera Modes
This seems quite straight forward but some people still can’t get around it. Most smartphones have different camera modes and settings built in. Each of them are designed to take pictures in different conditions. You should take time out to experiment and test them all.
For example you can turn off your flash, turn on the HDR (High Dynamic Range) option. There is also the options to choose between the Portrait or Landscape modes all of which can really make a difference in your images.
Edit Your Pictures Properly
Picture editing is no longer as complicated as it used to be years ago. Almost all smartphones and cameras contain built-in editing functions that are ready to use. You can take it a step further by downloading some photo editing apps such as Vivo, Flickr or SnapSeed. They are all available on your IOS Appstore and Android Playstore.
When you edit your pictures you should look out for key features such as Cropping, Color tones, and Picture resolution. You should optimize all of these towards the platform that you wish to post them on. For example, Pictures you want to advertise on your website should be optimized to a larger resolution for PC display, while those you want to have on Instagram, Facebook and Twitter should have relatively smaller resolutions to enable users view them easily without having to zoom or scroll. Take time out to find out the recommended picture resolution for each of these platforms.
More is More
The phrase “less is more,” is usually thrown around a lot, but when it comes to product photography it doesn’t exactly apply. The more amazing pictures of your products that shoppers can see, the more closely you are able to draw them towards making that final buying decision.
Another reason you should take as many pictures possible is that each extra shot you take increases your chances of arriving that that one perfect shot that every photo-artist so desires. The hack to this is to ensure that you delete all unused pictures so you can create space for more shots another day.
There you have it! Above are some essential tips to take high-quality product photos. Having high-quality website images and stunning product photography is enough to convince your customers to click the “order button”. Whatever you do, ensure to find creative ways to find a balance between making your pictures eye-catching and getting them to look professional.
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