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An optimized product page is one of the best ways to get your e-commerce store to generate more sales. The principle is simple. Your page gets to rank high on search engines once you use the right keywords, title tags and meta descriptions, among other things.

With an optimized product page, all the major search engines rank your store highly on their search slides so that you can enjoy increased brand awareness, improved user experience and ultimately generate more sales. Continue reading to discover some expert tips to help you go optimize your product pages for more sales.

Evaluate Your Product Page

You’d need to spend some time analyzing your product page. The idea is to review your various products to ascertain those that require fixing to be able to provide a great user experience for your customers. Your analysis of your product page should include the following checks:

  • How fast your product page loads
  • The clarity of your product page structure.
  • How much information is available for your customer to make an informed decision?
  • How well your products are presented
  • How much brand information is made available to customers
  • The quality of the user experience

Your answers should let you know if and how much optimization is needed for your product page.

Keep Your Product Photos Top-Notch

The thing with ecommerce is that your customers cannot touch or hold your products before they order them. And to convince them to buy, you’d need to find a way to give them a good idea of what they intend to buy?

That’s why you need impressive product photos that give customers a great first impression of your product. To do this, you want to use bright, high-resolution images that attractively present your product. You might also want to use a white or light-hued background when taking the photos. Get professional help if you need to. Just ensure that the product images are well presented.

Use a Clear Call-to-Action

Your call to action(CTA) is something like the climax of your performance. After the great product images and the other content on your ecommerce, what next? Never underestimate the power of a clear, well-structured CTA. It is often the difference between the rate of conversion across ecommerce stores.

The reason is that a clear CTA tells the next step to take after you have convinced them that they need your product. An example of a CTA that works is something like “add to cart.”Keep the CTA clear and simple; no need for anything fancy.

Get Social Proof

The thing with social proof is that it allows your customers to see how well you treat other customers. The principle behind it is that you get other customers to sell your products to new customers. How? Try to increase their trust with customer reviews.

Get as many product reviews, testimonials and ratings as you can because they build trust, ultimately increasing your conversions. It’s that simple. The product reviews serve to clear their doubts about your products, and since the reviews are coming from people who have used the products, new customers are more likely to buy your products. Now there might be a few bad reviews, and that’s all right as long as you have more good reviews than bad.

Get Engaging Product Content

Your product page should provide detailed information about the products you are offering. Try to present as much information as you can about the features and benefits of your product(s). But that’s not all.

Your content should want to invest time into creating product content that is interesting and catchy. By all means, avoid boring and uninspired writing. Your content is also selling your brand, and you want to be sure that it puts you in good light. Here are some things that should be in your product content:

  • A catchy product title
  • The price
  • Key features
  • Product specifications
  • Instructions on how to use the product
  • Information about your brand
  • Dimensions and capacity of the product

Optimize for Mobile User

A key part of e-commerce is the mobile user market. A significant number of customers who shop online do so from mobile devices. That means you need to make your product pages as mobile-friendly as you can.

That is the only way to tap into the market provided by mobile device users. When your product page becomes mobile-friendly, you improve user experience and allow them to buy your products anytime, anywhere.

Use Product Videos

Most folks prefer to watch a video to reading content(the times we are in!)You can take advantage of this trait by creating product-specific videos that help your customers better grasp what they stand to gain from your product. A good product video will also provide a better presentation of your product than a product image would.

Link Your Images to Your Variants

Try linking your product images to any product variants that you also stock. When you name these variants, include their color and other information that adds clarity to the products. It adds personality to your products and ultimately increases conversions.

Endnote

There you have it! Above are some tips to help you go optimize your product pages for more sales. Optimizing your product pages can be an excellent excellent way to increase your online presence. Doing this will improve your search rankings and ultimately boost sales. Use the tips described above and watch your sales increase exponentially.

Fulfillman provides Global Fulfillment & Dropshipping services, Sourcing from China, Branding, And Product Photography Services for Shopify, WooCommerce, Amazon, eBay and more! Call us today to know more about our services and how we can help take your business to the next level.


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Product pages are pages that give information about a brand’s product. The information may include photos of the product, the size, color, suggested usage, and fit. Many eCommerce store owners still struggle to get conversions even with the advancement of the eCommerce industry. They focus more on designs, layout, checkout pages, and carts.

However, most of the time, customers don’t get to that point. Just like every other ecommerce store owner, you are probably looking for ways to boost your conversion rate and get more sales. While creating your site, your aim should be to make it effective for boosting conversion rate. Hence, you should focus more on optimizing your product page. If you are ready to step up your product page, here are nine essential tips to optimize your product page.

Explore Your Product Page

Take some time to explore your page. This will help you identify the areas that need to be enhanced. You want your customers to have a good experience on your pages, so you need to know how your product pages work. While exploring your product page, consider the following factors:

  • Check the page’s loading speed.
  • Check if the page can compel customers to buy.
  • Check it provides a good user experience to the visitor.
  • Check if it has catchy designs.
  • Check If the product provides enough details to potential customers.
  • Check the product’s image quality.

You can easily optimize your product page when you have analyzed the site to know the areas that need to be optimized.

Perform Product Keyword Research

Using product keywords makes it easier for visitors to find your product page. That’s why performing keyword research is crucial. To optimize your product page, you have to use related keywords that drives traffic to your product page. More traffic means more chances of generating sales. Use relevant keywords that can improve your ranking on search engines. There are tools that you can use to optimize your page using SEO strategies like Google Search Console, Keywordtool.io, and Google keyword planner.

Use Stunning Product Photos

Never underestimate the power of photography. Humans are visual creatures by nature. Hence the need to take product photos. Product photos give your customer a first impression of the product. Captivating photos can attract customers to purchase a product. Poor product photos can repel them. Optimize your product page by using high-quality product photos. Take shots to display the product from different angles because visitors can’t physically see the product. You can also add lifestyle images of the product to make customers connect with the product.

Optimize Your Product Page for Mobile Devices

With the ease of using mobile devices, majority of online shoppers shop using their phones. Hence your product page has to be compatible with mobile devices, or else you will lose sales. You will also not get a lot of traffic which makes you lose money. Optimizing your product page for mobile devices makes it easy for customers to shop anytime, improves their shopping experience, and facilitates your sales. You can optimize your product page by creating a mobile-friendly site or a mobile shopping app.

Give Detailed Product Info

The best product pages provide details about the product. Engaging content can convince the visitor to buy. Good product content should have the following things.

  • A descriptive product name.
  • The price of the product
  • The features and benefits of the product.
  • The material feature of the product.
  • The brand.
  • The Capacity/size of the product.

While writing your product content, ensure that it is brief and straightforward, engaging, relevant, and precise. Also, use relevant keywords to make your product page rank high in search engines.

Use a Prominent Call-to-Action (CTA)

CTAs prompt customers to make a purchase. They generate sales and boost your conversion rate. Add CTAs to each product page on your site. Optimize the product page further by using bright colors on your CTA button.

Add Customer Ratings and Reviews

Many online shoppers like to read reviews about a product before they buy. Product reviews can convince other potential customers to purchase a product. It clears any doubt they may have had about the product. You can use customer reviews to increase trust and generate more sales.

Cross-Sell Products

You can promote other products on your product page by recommending relevant products. It helps them make a decision about everything they need and encourages them to buy more. This can generate more sales for you and increase your conversions.

Examine Your Product Page’s Loading Speed

Loading speeds are essential to e-commerce store owners. A delay in your product page’s loading speed can reduce your conversions because not everyone is patient enough to wait. As you want to make your page beautiful, you should aim to make it light. Tools like Google PageSpeed Insights can help you test your page’s loading speed and show you how to improve it.

Endnote

There you have it! Above are some tips to optimize your product pages. The product page remains a crucial part of every ecommerce store. It’s on your product page that customers decide to buy or to leave. The best product pages are well optimized, that’s why they generate a high volume of sales for their owners. Poorly optimized product pages do not generate lots of sales regardless of the number of traffic it gets. By following the tips above, you can optimize your product page and increase your conversion rate.

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