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The Ultimate Guide To Product Packaging

October 27, 2021 eCommerce TipsEntrepreneurs

Several factors affect how a customer sees your brand, and the product design packaging is one of them. Product packaging comes down to how your product is displayed, and it is firmly tied to the customer’s viewpoint. Choosing a look that is modern and clean for your product will most likely leave a good impression.

 

What Is Product Packaging

Product packaging creates the outer part of a product; it also includes choosing the right colors, material, graphics, and fonts used in wrapping, a can, bottle, box, or any type of container for storage, sale, use, and distribution.

 

Questions You Need To Ask Before Designing The Perfect Package

Below are questions that will positively affect your product design

  • Who is your target audience? Understanding your target audience helps you to know what they want from your product.
  • What should regular people think of when they see your product? Your product design should reflect the kind of product you want to sell. For example, natural design for an organic product.
  • What are your competitors currently doing? Understanding what your competitors are doing could help you create a unique product design that will help you stand out.

 

Information Of The Product

Some information is tailored to your product; some of them are:

  • Brand Requirements: in cases where the product represents an already established brand, you need to ensure you have gathered the required information, such as the colors, fonts, and logo.
  • Content that needs to be added to the product packaging: for some industries, there are some basic things that you are required to put on your packaging for legal reasons; some examples of these things include imagery, written copy, and required marks.
  • Budget: the budget for package design is broken into two parts: one-time costs and per-item costs. One-time costs include items you pay for once, while per item costs are things you continually pay for throughout the design process.

 

Types Of Packaging

There are three types of packaging, and each one of these packagings allows you to tell a part of your story.

  • Outer Packaging: this is the first thing a customer sets their eyes on when they see your product. It is what shields your product from external factors. This could involve the shopping bag the item is put in at the store or the product’s box.
  • Inner Packaging: this is what helps to keep the product safe in the outer packaging. This might be an airtight bag that helps preserve the product’s freshness or tissue paper that prevents the item from getting scuffed or jostled.
  • Product Packaging: this is what most individuals think of when packaging comes to mind. The bottle with a label, the toy box came in the wrapper of a candy bar, and the tag on the garment.

 

Choosing The Most Suitable Type Of Packaging

  • The Product: you have created a fantastic product, and people will most certainly love it. All you need now is impressive creative thinking to take your product to the next level! If your product is solid, then a unique carton that best portrays your product’s image is required.
  • The Competition: you need to closely look at your competitor’s weaknesses and make them your strength. If your competition puts soap in nylon that easily gets destroyed while in transit, then your packaging needs to solve that problem.
  • The Budget: if you are going to sell a product probably worth $10, then you should not spend as much as $2 on the packaging. Remember always to put yourself in the shoe of the ideal customer.

 

Printing Technique

Picking the material you want to use is essential, as it might impact the printing process. Below are the most frequently used printing techniques:

  • Offset Printing: This printing technique allows for high retail print quality and high color contrasts.
  • Flexo Printing: this provides a faster turnaround time, is less expensive, and provides lower quality results.
  • Digital Printing: it is expensive, used for folding labels and cartons, and is inappropriate for bulk printing.

 

Package Design

You already know what fonts, graphics, and colors you want to include to create a perfect package design with all of these mentioned above. It is also compulsory to ensure that the colors you want to use are optimized for printing purposes. Whether or not you choose to use photos should be an informed and careful decision.

If your product is luxurious, then a product photo might take away the excitement and mystery of a simple box. No matter how original or beautiful your package design is, it will not grow your customer base if it does not portray what is beyond the label.

Product packaging is an important part of your branding. Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.

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Custom Branding: 8 Packaging Ideas to Help Your Brand Stand Out

March 22, 2021 eCommerce TipsEntrepreneurs

Today, the competition between ecommerce businesses is now fiercer than ever. Custom branding and custom product packaging are among the ways to distinguish your ecommerce or dropshipping brand from other businesses. It involves boxing products using customized packaging that are specifically tailored to your business or products you are selling or shipping.

Furthermore, custom product packaging makes your product stand out. It helps boost your marketing endeavors, and gives your products a professional and more refined appearance. Also, customized packaging encourage the use of boxes that are tailored to specific product sizes, thereby reducing shipping costs. If you have an ecommerce or dropshipping business, here are some custom packaging ideas to help your brand stand out.

Simple Eye-Catchy but Professional Design

Packaging plays a big part in a customer’s decision and you want to get your audience’s attention not put them off. Overdoing the design might work against you, a simple design that is interesting and attractive that isn’t too far from the boundaries of your industry should be utilized instead. An edible font that highlights the product’s best attributes should complement your design.

The first impression created by your product is very important, so make it count. The quality of your product may be great but customers need the motivation to purchase it to discover this. Keep your design professional, clean and neat to attract customers. Professional packaging may require a little investment but it’s worth it in the long run. Your company brand would reap the benefits as this attracts customers raising your income in the long run.

Relevance to Your Product

Ensuring the design is professional simple and straightforward should be followed by relevance to the product. The best packaging ideas would be useless if it isn’t appropriate for your product. The packaging must align with the product. The more specific a design is the more it attracts customers. Using the best design for a beverage would be totally out of place on a beauty product.

Target Your Market

One of the best ways to make your product stand out is to understand and target your market. Make sure the packaging is attracting the right customers. Children products shouldn’t have a design appropriate for adults, a male product should be masculine. Have your target audience in mind when designing and packaging your products this helps them identify with it. You don’t want a different audience getting enticed by your product then get disappointed with what they get later on.

Color

In addition, the packaging color makes a huge difference in how your customers perceive your products. Different colors spring different emotions in different people. Using the relationship people have to different colors to your advantage makes your product more attractive.

Packaging Size

The packaging shouldn’t just be attractive it should offer protection, easy to transport and use. Don’t unnecessarily use larger packs. Customers appreciate packaging that makes the product easy to use and consume. Making it stackable for storage also counts here. The packaging should suit the product and consume less space on the shelf. A simple but quality packaging design that gives customers a basic idea of what they are purchasing and ensure a safe carriage home should be the goal here.

Use the Right Imagery

Using relevant imagery does your brand a lot of good and makes your product stand out. An image is worth a thousand words and that is a proven fact. When a customer browses through shelves, a fitting image gives your brand the edge. An image tells an instant story about your product that attracts the customer. Customers take just a few seconds to scan through possible options, the luxury of reading a novella on your package may not be available to them. The image should however tell them what is inside and prepare them for what to expect. Make sure the image relates to the product totally and is eye-catchy.

Honesty: What Are They Getting Exactly

This idea makes a repurchase highly likely. Let your customer know what to expect when they buy your products. Becoming a leading and profitable brand requires an honest description of your product. Some companies sell goods based on false pretenses, while this may bring sales it’s on a short time basis. People won’t make a repurchase when consumers’ discover that the product isn’t what it was presented to be. No one would buy a product that was falsely advertised again. After all, what you seek is a strong regular base of loyal customers.

Indicate How to Use the Item

Sometimes you buy a product, get home and realize you don’t know how to use it. Well, that happens but when purchasing another time such a person would love a product that indicates how to use it. How and where to open should be indicated with clear instructions, this would entice a repurchase as it gives a memorable experience to the buyer especially being a first-timer.

Conclusion

There you have it! Above are some custom product packaging ideas to help your brand stand out. Your brand stands to gain a lot by using great packaging ideas such as the ones listed above. There you have it, let’s make your product the one that stands out positively. Even if your product is of high quality a dull packaging would have a negative effect on how people perceive your products. So let your brand stand out today with these awesome ideas.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.