If you have an online sales business, it is important you find effective methods through which you can make your goods stand out. By doing this, you will be giving your business a higher chance of success since your products will be distinguishable from others. One such method is to find private label products and manufacturers. This is what private label dropshipping is all about.
What are Private Label Products?
Private label products are goods manufactured by one company and then sold by another. The process involved is similar to the normal reselling of products. However, you have to build a collection of market products and suppliers. Also, the products will carry your business’s brand instead of the manufacturer’s.
To illustrate, imagine you are selling footwear manufactured by Chinese company Z on eBay. Keep in mind that these products are generic and unbranded. In addition, many of your competitors sell the same product.
Private labeling would involve you taking these products and imprinting your brand on them. Items such as your logo and brand name will be embossed on the products, and as a result, they will be associated with your brand.
You can even take things further: talk to the manufacturer and have them customize aspects of the product to be like no other. As a result, it would truly be your brand’s product.
In essence, private labeling is an effective method businesspeople use to add value to their products and offer more to their customers. It is also a viable way for a brand to distinguish itself and establish itself in the market.
Tips to Finding Private Label Products and Manufacturers
To indulge in private labeling, you will agree the first step is to locate a private label manufacturer. However, since most of the process will be done over the internet, it is important you do it right. Else, you might end up with products you detest or be duped.
So, the question: how do I find a reliable private label manufacturer? Read along to find out!
What is their Product Specialization?
The first thing you should look out for in a private label manufacturer is their product specialization. Ensure you find a manufacturer that produces your type of product. This is because different manufacturers have different areas of expertise; working with a manufacturer whose specialization is different from what you need will end disastrously.
To illustrate, if you want to diversify into earthen kitchenware products, it would be a mistake to contact a metal kitchenware products manufacturer.
How is their Communication?
If you are participating in private label dropshipping, you will most likely be transacting in bulk. This means that a small communication mistake like a misspelled letter can ruin an entire batch of products and dent your brand. Now, imagine what impact bigger communication issues will have.
Before you proceed to work with a private label manufacturer, ensure there is no communication problem. Make sure both sides can understand each other. Confirm their accessibility and how they approach mistakes.
A tip on proper communication: use simple and concise terms and bullet or numbered lists. Also, avoid the use of numbers whenever possible.
What is their Product Quality?
While your primary motivation for private label dropshipping is profit, the best way to accomplish it is to provide your customers with high-quality products. So, find out whether a potential manufacturer’s products are of sufficient quality or inferior before you work with them.
How is their Delivery?
Before you commit to a particular product manufacturer, confirm they are reliable with delivery schedules. Ask them. However, don’t stop there. Do your research and find out what prior customers say about them on that front. If you didn’t know, timely delivery could make or mar your business, especially in the ecommerce sphere. Do not take it lightly.
How is their Pricing?
If you can secure a great deal from the manufacturer, then your profit margins will be higher. As such, you should discuss with different manufacturers to get a competitive price. Keep in mind that you are not just purchasing and selling the products; you are also adding your brand and other features.
Do They Many Get Complaints about Defective Products?
Ensure that you confirm how often the manufacturer gets product defect complaints. While this information can be hard to come by, you can check online platforms for feedbacks from other sellers like you. Ensure you select manufacturers with a low or nonexistent track record of product defects.
Search Forums and Online Marketplaces
The best method through which you can get high-quality product manufacturers is by searching on forums and ecommerce websites, among others. So, start your search for a manufacturer in such places. Reddit, Amazon, eBay, and Alibaba, are great places you should consider.
Another reason for using this method is that you will be able to easy what others are saying about them. As such, you will be able to weed out less than ideal manufacturers early in your process.
You can also find private label manufacturers via a Google search, so explore that option, too. However, you might have to browse through a ton of information to find what you are looking for. If you can’t find a satisfactory answer, try varying your search terms.
With the tips mentioned above, you should find a private label manufacturer that works for you in no time. However, ensure they tick the boxes we have highlighted above. This way, you will be ensuring you get great service.
Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Private Label Dropshipping, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.