Top-5-TED-Talks-For-Entrepreneurs.jpg?strip=all&lossy=1&ssl=1

The internet as a whole as really changed the way we learn and it has been a resource. In the past people have to scroll through long pages of books in search of knowledge; but these days reverse the case as there are pictures, videos, and host of exciting graphics online that can keep our attention focus and give good knowledge. Also, if you are new to TED talks, it can be overwhelming to choose from the millions of series – so how do you start from the best one? We have decided to highlight some of the best TED talks we believe will help you become a better entrepreneur; read on:

1. Dan Ariely: Are we in Control of our own Decisions?

This is a talk by Dan Ariely and this series he explains how humans are built to make a mistake once in a while, no matter how we try to be perfect. Do you wonder why you end up buying bigger TV than you need or why you withdraw more than enough cash from the ATMachine? Our thought is easy to predict and manipulate, and you will begin to make better decisions when you found out how your decisions are nearly inevitable. This information is beneficial for everyone especially entrepreneurs – because noticing bad decisions before they happen can have a significant impact on your road to success.

2. Alan Siegel: Let’s Simplify Legal Jargon!

Legal decision has sent back many entrepreneurs back to their starting point, and this is why it is essential that you understand the legal system and be comfortable accessing it. The only way for you to achieve this is to break down the entry barrier: the jargon firstly. Many legal terms scare people, (which should not be), yet in reality shouldn’t be intimidating. Alan Siegel’s TED talk is a start.

3. Richard St. John: 8 Secrets of Success

You must have for once ask yourself if successful have two heads or they have a secret – well the simple answer is NO (in most cases). Richard St. John shares information on about 500 extraordinarily successful people in this talk. He questions on how they become successful and their responses eight traits that all of them had.

4. Seth Godin: How to Get Your Ideas to Spread

According to Seth Godin “being “good” at what you do is likely the worst path to success.” “It’s the bold, the bizarre and the downright crazy ideas that flourish into something remarkable.” He also continues that its not the idea that is vital as you can get your idea to spread.

5. Simon Sinek: How Great Leaders Inspire Action

Simon explains in this talk how great leaders lead by action and inspire cooperation, trust, and change among the ones around them. He said, “once you’ve inspired those around you, that is when you’ll start to see real success.”

The bottom line is that Ted talks are a great way to stay up to date on current issues that many of today’s businessmen and entrepreneurs face.


selling-on-instagram.jpg?strip=all&lossy=1&ssl=1

This is 2018, and I want to tell you that your website is not the only funnel for you to sell your products. Social media platforms are a new force, and Instagram is leading the force. Instagram itself has turned into very cool sales tools especially when you know how to leverage them. You tend to gain different incredible opportunities to reach your target audience and drive sales when you learn how to sell on Instagram. In September 2017, Instagram announced that they now have about 2 million advertisers registered in their business community.

The fact is that there is no type or form of business that cannot get results by using Instagram. About 75% of Instagram users take actions like visiting a website or making a purchase after seeing a ads. You are missing a lot if you’re not yet using Instagram! Here are some tips that actually work to help you learn how to sell on Instagram:

  • Create shoppable content

Instagram Shopping is no doubt one of the best options for selling via Instagram, and this is due to the fact that it allows you to link products to your images for people to buy. This means that you can publish a post for two purposes (for business purposes and enjoyment of the content for its aesthetic value) at the same time. Those who are interested in the product can purchase it if they desire.

  • Leverage Instagram ads

With Facebook Ads channel you wont be able to promote posts on Instagram but also drive more engagement and also encourage your people to click through to your website. Both of these can be effective means of increasing product awareness. You can easily use this second option to drive traffic to your website.

  • Work with influencers

Instagram is no doubt the best place to find influencers with huge amount of followers and this influencers are the perfect people to help you gain access to the right audience for your product or service. The number one reason why people opt for this influence is that you can promote your content without making it look spammy. All you have to do to get started is to simply pay for a post and have they included a call to action that leads to wherever you want it.

  • Use all of Instagram’s features

 

Instagram is a platform that is evolving constantly with new features been ditched out frequently, and these usually offer unique sales opportunities. For instance, the new Instagram Stories that was introduced not long ago and it has already gained about 200 million active daily users. This means you will be missing out on the chance to interact with millions of these users daily. Also, with every feature launch they are always cheaper and example is the Instagram Shopping that does not charge any service fees currently.


marketing-budget.jpg?strip=all&lossy=1&ssl=1

The marketing budget can be a big task to take on especially when you don’t have much knowledge on how it’s done. It make seem like there are more needs than there is money to allocate to these various advertising avenues things can get out of hand when business owners are trying to establish marketing budgets. This is why a plan has to be considered carefully.

Listed below are 5 Basic Approaches for Setting Marketing Budgets.

• Review your previous marketing results

Review in detail your campaign analysis by marketing channel and find out if there is any campaign that might not be performing well. Also, check if you are spending too much of your budget on one particular channel as all this will be the basis for your new budget allocation. This is why you should review each channel and decide if it is worth continuing. You might have other places you can reallocate that budget too.

• Review your marketing mix

The next thing is to determine if you have a solid channel mix and consider your channel mix by cost and resources. Also, you should avoid putting all your eggs in one basket which is one mistake many online marketers makes; so know how much time exactly it will take to create an email campaign versus a postcard mailing. Imagine if you were only marketing on a social network and they suddenly banned marketing. Once you have allocated your budget to the best performing activity, consider apportioning money to new channels that be cheaper in the longer term.

  • Test run and learn

Before you go all out, it is very important that you allocated a small amount of your budget and did a test run and learn activity. If you don’t continue to innovate, then you might be risking sales over the longer term.

  • Cost control

Because you have it does not mean you should spend it; so look for other channels that are lower in price and sometimes free of charge. If you do need to print marketing materials, try and gain economies of scale such as printing three months of stock to obtain discounts.

  • Do Research

It is essential to set aside marketing budget to carry out research projects because customer research is critical to your business. Research is a step that is often missed in marketing to try and build it into your plans. Well if you have vast knowledge in customer you will know this doesn’t have to cost anything as you could simply call up your customers and ask them what you want to know or you can employ a research agency to do this for you. You can use the results of research to improve your product or service to the customer and this will ensure you are achieving maximum return on investment (ROI) on your campaigns.

 

Managing your marketing budget properly is the best investment you can make in your company. If you wisely invest your marketing dollars, you can keep your costs down and get a profitable return on your investment.