According to statistics from Semrush, top marketers were 414% more likely to report success when they documented their marketing strategy. Having a documented marketing strategy directly impacts your success, whether you’re a startup in the dropshipping business or not.

Essentially, these strategies will help you create an organized plan to cater to your customers’ needs, decide your product pricing and marketing budget, and act as a guide for your dropshipping business to drive leads and sales. Continue reading for 7 top effective marketing strategies that you can use to grow your dropshipping business in 2023 and beyond.

Focus On Retargeting Customers

98% of visitors to your dropshipping site won’t make a purchase on their first visit. Instead of just hoping for sales from the remaining 2%, and focusing your marketing efforts on gaining new traffic, you should be retarget those visitors who have been on your site. After they have been retargeted, they should have a 70% better chance of becoming potential customers on your site.

Utilize Email Marketing as a Marketing Strategy

Email marketing is another top marketing strategy that offers a great return on investment. Email marketing should form a major part of any online business marketing strategy because it can be used to retain customers, inspire new customers to make a purchase, highlight special offers and promotions, and lots more. Start by sending out a regular email newsletter and a welcome offer to new subscribers straight away. This is one fast way to get them to become customers. With the right email marketing tool, you can create custom email lists based on your customers’ past actions. This allows you to send relevant updates and special offers to the right customers.

Develop a Clear Social Media Marketing Strategy

Social media marketing is also one of the most effective ways to promote your dropshipping store. However, social media is a highly competitive space and you need to create your social media marketing strategy wisely. Start by choosing the best channels for your dropshipping business, and focus on them.

It’s best to start small, focus on two or three channels, and give these channels the ultimate attention they deserve. For dropshipping, visual platforms like Instagram and Pinterest work well to highlight your products. Also post short video content on social media. This will help your brand build up more credibility and trust.

Know How To Recover Abandoned Carts

Being able to turn abandoned carts into sales will make a significant difference to your dropshipping revenue. Many factors could cause customers to abandon their carts. This could include having too many steps during your checkout process, not offering enough information, or having delivery costs that are too high.

Optimizing the checkout process with short, simple steps and clearly offering all the information your customers need will make a huge difference. Also, ensure to make use of abandoned cart notifications. Things like push notifications, automated abandoned cart emails, and SMS notifications should be part of your marketing strategy. They will help you recover carts and make more sales.

Leverage on Upselling and Cross-Marketing

The cost of acquiring new customers and generating sales is a lot higher than upselling to existing customers. There’s also a better chance of selling to people who trust your brand. Upselling and cross-marketing will help you to make the most of every dropshipping transaction. These operations encourage impulse buys, which can boost your revenue in a big way. To do upselling or cross-selling for your dropshipping store, offer recommended products to customers before they check out.

For instance, if a customer adds a fridge to their cart, have a surround refrigerator and fridge mount appear as recommended products. You can also offer a “customers who bought this product also like” section to get potential customers. The customer has already made the decision to buy, so there’s a high chance that they’ll be happy to increase their purchase.

Attract More Customers with Paid Advertising

Paid advertising is a vital marketing strategy that can make a huge difference to your dropshipping store. Not only do paid ads make your products more visible, they allow you to target a very specific audience of potential customers. You can run Facebook ads, Instagram ads, and TikTok ads that are customized to your audience, goals, and budget. A great ad strategy is to run them with a discount code. This gives your audience more of a reason to visit your store and make a purchase.

Take Away

Getting dropshipping the right way requires a lot of dedication and the right marketing strategy. There are so many dropshipping businesses that fail because they aren’t able to market their stores properly. It just takes a little know-how of these strategies and execution to see results. Follow the 7 top marketing strategies that have been listed above, and you will be on the right path for setting your dropshipping business up for success.

Need Help Creating Your Marketing Strategy? Contact Us Today!

If you want to discover more about our services, contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.


Lots of competition exist in the online business sector. Whether you just started your ecommerce business or you have an established customer base, it is important to stay updated with the latest marketing trends. With the right marketing strategies, you can obtain new customers and retain old customers, while staying ahead of the competition. Below are some essential ecommerce marketing strategies for your online business:

Optimize Your Website and Product Pages for Search

Search Engine Optimization (SEO) remains a vital part of marketing. Customers always turn to search engines anytime they need a product or service. Thus, to ensure that your products rank higher in search engines, your website and product pages must be fully optimized for search.

Make sure your website, product pages, or service pages are fully optimized for the keywords that your target audience search for. Also, watch out for differences in dialect. Are they searching for “watch,” “wristwatch,” or “timepiece”? While all three may represent the same product, however, make sure you use the keyword that is most searched for.

Optimize Your Website Layout

Furthermore, it is important that you optimize the layout of your website. Clients access the website using different devices. This can range from mobile phones to tablets, desktop, laptop, and so forth. Your landing page and product pages must be fully optimized for different devices. The website should be fully responsible. With this, it can fully adjust to fit the screen size of the device without leaving out important information or details on the website.

Create Informative, Engaging, and Unique Contents

In addition, content marketing is essential for every online or ecommerce business. In fact, you can attract more customers with proper content marketing. Ensure that contents available on the website are interesting, informative, and engaging. By doing this, your target audience will have new information that matters to them right at their fingertips.

However, it is important that you find the right balance between informational and promotional content. Invest in high-quality content software, marketing team, and strategies. Make content such as videos, blog posts, and newsletters available regularly. Above all, ensure that all contents published on your website are interesting, unique, and relevant.

Social Media Marketing

Image result for Social Media Marketing

What’s more, you should also take advantage of social media for your ecommerce business. Millions of individuals are active on social media platforms such as Facebook, Instagram, Twitter, and more, every day. Through social media, you can communicate with your customers and target audience in a more personal way.

Also, businesses can use social media to generate engagement and interaction, boost traffic, and generate more leads for your business. When you combine different social media platforms with the right marketing strategies, you can develop a larger customer base.

Pay-Per-Click Marketing

Another essential ecommerce marketing strategy for your online business is Pay-Per-Click (PPC) marketing. By using Pay-Per-Click marketing, you can easily target website visitors, target audiences, and potential customers. Also, pay per click ads help online businesses generate targeted traffic, leads, and sales.

However, the pay-per-click marketing campaign has three basic elements. This includes the ad, the offer, and the landing page. For the best results, all three must be in good harmony. Your landing page must be a continuation of your ad. It must deliver what was promised to customers for clicking the ad. Creating pay-per-click campaigns remains an excellent way to increase awareness and generate targeted traffic for your business.

Optimize Your Marketing Efforts for Mobile Devices

As mentioned early, it is vital to ensure that your website is fully responsive. However, more emphasis should be made on mobile-first. Ensure that you optimize your marketing efforts for mobile devices. Accommodate the needs of these mobile users. Provide a good user experience (UX) for all visitors that access your website or product pages using their mobile device.

What’s more, you can target mobile users specifically using mobile marketing techniques. A popular marketing trend for mobile devices is Geo-Targeting. This involves advertising to mobile users using their location. With this, you can reach out to customers that are within your local area. They can easily stop by to make a purchase.

Email Marketing

Image result for Email Marketing

Also, online businesses can reach out to more customers through email marketing. This requires promoting your products and services through email. However, email marketing will be more effective if you use content that is provided within the email. Also, make the email as personal as possible. You can socialize and offer valuable promotions and discounts through email.

Guest Post

Guest posting is another marketing strategy that online businesses can take advantage of. This involves extending your reach to other publications and blogs. Create unique and informative content, put them in front of a new audience. Include a few key links to redirect the reader back to your website or product pages. However, only submit posts to high authority publications that you want your business to be associated with.

Influencer Marketing

An excellent way to gain recognition for your online business on social media platforms is by making use of influencers. These influences already have a large following. You can leverage influencer marketing to reach out to your target audience on any of these social media platforms. Contact the influencers that your target audience follows. Work together with these influences to help increase awareness about your brand, business, products, or services.


Finally, retargeting can also be used to increase sales for your online business. This is the practice of sending targeted ads to certain customers, visitors, or users that have already interacted with your business. Through retargeting, you can target users that have:

  • Visited your website or product pages recently.
  • Purchased your products in the past.
  • Subscribed to your email or newsletter.

Retargeting can be done through Facebook, Google AdSense, and more. This is another great opportunity to increase awareness of your products or services.

There you have it! Above are some essential ecommerce marketing strategies for your online business. As an online business owner, having the right marketing strategy is crucial. By making use of the reliable and effective ecommerce marketing strategies mentioned above, you can generate more leads and increase sales for your business.

For more information about our services, contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.