Do you wish to sell more and faster through the Amazon FBA program? There are over 100 successful sales strategies that can help you increase sales on Amazon FBA. If you make a concerted effort to follow the tips laid out here, and use it as a checklist as you move forward, you’re going to see an increase in sales. Likewise, doing the right things can provide you with the momentum you need to overtake the competition and crush it this year. If that sounds interesting, continue reading to discover some wonderful tips to increase sales on Amazon FBA in 2022.
Optimize Your Listing
Optimizing your listing is about converting viewers into buyers. The quickest and easiest thing you can do is to make sure your listing (product description) is easy to read. Your listing should be written in a way that convinces customers to buy your product. Customers should be able to scan your listing and find the benefits of your product and why they should buy your product. Figuring out how to optimize your product listings for Amazon’s search engine is essential for increasing your sales.
Do Keywords Research More and Often
Unfortunately, many Amazon sellers ignore this crucial step. Look for more keyword opportunities, especially long-tail variations of your main keywords. The more relevant keywords you’re ranking for, the more traffic you will get through Amazon search. Once you find potential opportunities you’re ranking for, try and incorporate them into your listing. This will ultimately help you attract more customers on Amazon and as a result, increase your sales.
Improve Your Product Photographs
Your product image is one thing customers look at to decide, “Should I click on this product or I should just scroll past.”According to studies by Justuno, 93% of customers consider visual appearance the major factor in any purchasing decision. Photos play a huge role in converting impressions into sales, as people consume visual content more than written content. This means that depending on how your product photos look, will determine the number of potential customers you will have, and the number of sales you will make. Therefore, make it a must to have amazing product photographs if you want your sales to increase on Amazon.
Insert a Video into Your Amazon Listing
A study on e-commerce business reveals that using product videos increases sales by 144%. In traditional retail, customers can use their senses to experience a product fully. However, for e-commerce businesses, they can’t. But with videos, you will create an opportunity where they experience the product in different ways. The type of videos you insert should be something that will explain and demonstrate the product, and address any questions that a prospective customer might have. So, I recommend that you create and insert a demonstration video for your product if you want to increase your sales on Amazon FBA.
Get Help from Influencers
According to a study by sellbrite, 49% of people say that they take recommendations from influencers when deciding what products to buy. For your e-commerce business, getting an influencer for your product niche is one big way to increase sales. These are people who have a huge presence on social media platforms. Then, you approach them, collaborate and agree to some terms, and they will essentially be promoting your brand/product to their audience.
The value in this is because they’ve worked hard to build an audience that likes, knows and trusts them. Therefore, if they recommend a product to their audience, their audience is going to be far more likely to listen to their recommendation and potentially buy your product than if you were to advertise them online to random people.
Get Positive Reviews from Customers
Getting a lot of good reviews on your product listing page from your customers and making those reviews visible to other potential buyers is also one wonderful tip to increase sales on Amazon FBA. A lot of customers read product reviews before deciding to buy or not. Getting product reviews are hard to get. How then can you get your customers to leave authentic and helpful reviews? You can follow up with them via email, ask them about their experience with the product, and ask them to write a review about it on the Amazon listing page.
Build Your Email List
Creating a great buying experience for customers is a way to stand out amongst competitors. You can achieve this by building an email list to communicate with your customers. This is engaging them with email follow-ups such as a “Thank you for your patronage” note/letter. This goes a long way towards building positive relationships with customers. This helps you build a reputation and make customers more likely to buy from you.
Follow Amazon FBA’s Rules and Terms of Service
Knowing what Amazon FBA requires of you means you set up your listings in the highest quality possible. This leads to higher buyer trust for you, and an increased chance of landing more sales.
The point of any e-commerce business is to make sales and more sales. Well, there you have it! 8 wonderful tips to increase sales in 2022 on Amazon FBA. Follow these tips and you’ll be measurably more successful at increasing your sales in 2022 and beyond.
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