The feeling of opening your store and seeing a discouraging sales stat is a real one. It happens to many dropshippers, and it means they are not getting enough customers to add stuff to their cart or buy stuff. The product page is where the sale is happening. You might even be getting enough visitors or traffic to your store, but are you getting them to add things to their carts?
The likely reason for this is your product page isn’t convincing enough to make them add your product to their carts. Our guess is you’re already looking for ways to fix this. Luckily, we have some tips for you on how to optimize your product pages for more sales.
Optimize for Mobile
Today, a lot of people are now going the mobile way, they go online and shop with their mobile. Who would go through the stress of using a computer when they can just, at anywhere, access the internet and shop with their mobile phone.
Statistics show that 82% of online shoppers in the United States shop using mobile devices at the end of 2017. Therefore there’s a need to optimize your product pages for mobile and make it mobile friendly and easy to use for your customers that will likely shop using mobile.
Detailed Product Content
While you must have great product images, and get the pages optimized for mobile, they aren’t enough to get those fast sales. Product content is another factor in the equation. Product content gives the customers information about the features and benefits they will derive from the product.
Hence, the need to provide detailed information about the product on the product page. Your product page should contain details like a relevant product title, price, features, benefits, size/dimension/capacity, instructions. Also, when writing these descriptions, ensure you use polite and engaging words.
Use a Clear Call-to-Action -CTA
A clear call-to-action (CTA) is another feature that can help you get those sales quickly. To optimize your product pages for more sales, you need to ensure each product page features this call-to-action.
A call-to-action is like direct instruction, although not mandatory, telling the customers to ensure they add a product to the cart and buy. Sometimes, telling people to buy does the magic. You can use phrases like “Add to Cart” or “Buy Now” colored and placed in a visible strategic location on the product pages.
Add Customer Reviews and Ratings
Product reviews and ratings have their way of building trust and increasing conversions. Before buying a product, you will likely want to know what previous buyers’ experiences are about the product, right. This will prompt you to go over previous customer reviews and ratings. The same thing happens with your visitors while trying to buy from your store.
This is why you need to add social proof like reviews and testimonials. You could also encourage buyers to leave a review or rating. Some customers don’t have the time to read reviews. For them, you should display the average review score summaries on your product page. This will help them get an idea of the overall ratings at a glance.
Try Upselling and Cross-Selling
While your product page should be focused on selling that product, you could also use a small part of the page to promote other products. Have you been to a store to buy a shoe, and you saw suggestions of a matching polish somewhere on the page? That’s what we’re talking about.
Many e-commerce and dropshipping store are doing this, and it works by recommending relevant or similar products to your shoppers. The trick is to encourage them to make more purchases. If a customer is on a product page of a phone, you can suggest relevant products such as a case or screen protector.
Product Page Speed
Does your product pages load fast? Maybe you don’t know, the speed at which your product pages load is critical. No visitor is ready to wait while your product page loads sluggishly, chances are they will close that tab. So, if you want to make more sales and not lose visitors, you should ensure the product page is light as much as possible. You can use Google PageSpeed Insights to test your page loading speed.
Creating a sense of urgency is another way of getting better conversions on your product pages. The fear of missing out on a good deal actually works on people. You could create this fear and get them to think they are about to lose a great opportunity if they don’t click that button. You could add a countdown clock to the product pages; you can also let them know there’s a limited quantity available.
Above are the various ways you can optimize your product pages for more sales. It’s all about sales at the end of the day. Nobody is business to make losses or not to sell; you’re in business to make sales and make some money. The above tips, if well followed, would bring you more sales in no time.
Contact us today at Fulfillman to know more about the dropshipping and ecommerce fulfilment services. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you quality and excellent services.