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Amazon FBA: 8 Wonderful Tips to Increase Sales In 2022

April 6, 2022 eCommerce TipsEntrepreneurs

Do you wish to sell more and faster through the Amazon FBA program? There are over 100 successful sales strategies that can help you increase sales on Amazon FBA. If you make a concerted effort to follow the tips laid out here, and use it as a checklist as you move forward, you’re going to see an increase in sales. Likewise, doing the right things can provide you with the momentum you need to overtake the competition and crush it this year. If that sounds interesting, continue reading to discover some wonderful tips to increase sales on Amazon FBA in 2022.

Optimize Your Listing

Optimizing your listing is about converting viewers into buyers. The quickest and easiest thing you can do is to make sure your listing (product description) is easy to read. Your listing should be written in a way that convinces customers to buy your product. Customers should be able to scan your listing and find the benefits of your product and why they should buy your product. Figuring out how to optimize your product listings for Amazon’s search engine is essential for increasing your sales.

Do Keywords Research More and Often

Unfortunately, many Amazon sellers ignore this crucial step. Look for more keyword opportunities, especially long-tail variations of your main keywords. The more relevant keywords you’re ranking for, the more traffic you will get through Amazon search. Once you find potential opportunities you’re ranking for, try and incorporate them into your listing. This will ultimately help you attract more customers on Amazon and as a result, increase your sales.

Improve Your Product Photographs

Your product image is one thing customers look at to decide, “Should I click on this product or I should just scroll past.”According to studies by Justuno, 93% of customers consider visual appearance the major factor in any purchasing decision. Photos play a huge role in converting impressions into sales, as people consume visual content more than written content. This means that depending on how your product photos look, will determine the number of potential customers you will have, and the number of sales you will make. Therefore, make it a must to have amazing product photographs if you want your sales to increase on Amazon.

Insert a Video into Your Amazon Listing

A study on e-commerce business reveals that using product videos increases sales by 144%. In traditional retail, customers can use their senses to experience a product fully. However, for e-commerce businesses, they can’t. But with videos, you will create an opportunity where they experience the product in different ways. The type of videos you insert should be something that will explain and demonstrate the product, and address any questions that a prospective customer might have. So, I recommend that you create and insert a demonstration video for your product if you want to increase your sales on Amazon FBA.

Get Help from Influencers

According to a study by sellbrite, 49% of people say that they take recommendations from influencers when deciding what products to buy. For your e-commerce business, getting an influencer for your product niche is one big way to increase sales. These are people who have a huge presence on social media platforms. Then, you approach them, collaborate and agree to some terms, and they will essentially be promoting your brand/product to their audience.

The value in this is because they’ve worked hard to build an audience that likes, knows and trusts them. Therefore, if they recommend a product to their audience, their audience is going to be far more likely to listen to their recommendation and potentially buy your product than if you were to advertise them online to random people.

Get Positive Reviews from Customers

Getting a lot of good reviews on your product listing page from your customers and making those reviews visible to other potential buyers is also one wonderful tip to increase sales on Amazon FBA. A lot of customers read product reviews before deciding to buy or not. Getting product reviews are hard to get. How then can you get your customers to leave authentic and helpful reviews? You can follow up with them via email, ask them about their experience with the product, and ask them to write a review about it on the Amazon listing page.

Build Your Email List

Creating a great buying experience for customers is a way to stand out amongst competitors. You can achieve this by building an email list to communicate with your customers. This is engaging them with email follow-ups such as a “Thank you for your patronage” note/letter. This goes a long way towards building positive relationships with customers. This helps you build a reputation and make customers more likely to buy from you.

Follow Amazon FBA’s Rules and Terms of Service

Knowing what Amazon FBA requires of you means you set up your listings in the highest quality possible. This leads to higher buyer trust for you, and an increased chance of landing more sales.

Endnote

The point of any e-commerce business is to make sales and more sales. Well, there you have it! 8 wonderful tips to increase sales in 2022 on Amazon FBA. Follow these tips and you’ll be measurably more successful at increasing your sales in 2022 and beyond.

Contact us today at Fulfillman to know more about our services. We are dedicated to offering outstanding services, including Amazon FBA, Dropshipping, Product Photography, China Sourcing, Warehouse Fulfillment, Private Label Dropshipping, Third Party Logistics, and so forth. Our reliable team will be happy to speak with you and discuss your available options. With Fulfillman, you are guaranteed to get quality and excellent services that give complete customer satisfaction.

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Increase Sales in Your Dropshipping Business with These Amazing Tips

November 22, 2021 eCommerce TipsEntrepreneurs

With an estimated $4.8 trillion in sales this year, ecommerce is booming. Dropshipping is one of the most attractive options for entrepreneurs to enter the ecommerce market. Although there is much room for success in the dropshipping industry, it’s also a competitive marketplace. It takes a lot more than a fantastic product to run a successful internet store. Read on to learn more about drop shipping and increase sales in your dropshipping business with these amazing tips.

What is Dropshipping?

Dropshipping is an ecommerce fulfillment system in which the online store does not keep or own any commodities. Simply put, a dropshipping store sources its products from a third-party vendor and has them shipped directly to the buyer after each sale.

Many people prefer this company strategy because they don’t have to retain inventory or buy stock up ahead. Dropshipping vendors, unlike retail stores, do not own any of their products or services. Dropshipping also lets people try products, and it’s pretty easy to get started with a dropshipping store without a lot of money.

Tips to Increase Sales in your Dropshipping Business

Here are some tips to increase sales in your dropshipping business:

Use Paid Ads to Increase Sales

It can be tough to get a lot of organic traffic. Paid ads can significantly improve your dropshipping profit margins and marketing. Ads increase the visibility of your products and allow you to reach a highly targeted population of potential buyers. Paid social media advertising provides some of the most effective ways to reach your specific target audience. You can use Facebook, Instagram, and TikTok ads and tailor them to your target market, objectives, location, and budget to ensure that relevant ads are displayed to them.

Prioritize SEO Content Marketing

Blogging is one of the most efficient promotional strategies for any dropshipping store. It does require some time and effort, but the payoff is substantial. Blogging is a low-cost promotional strategy; as your content increases in the rankings, you’ll be able to drive a huge amount more traffic to the website, which will result in more sales. If you want to make your blog rank high in search engine results, you’ll have to identify the most relevant keywords for your dropshipping marketing strategy.

SEO tools like Ahrefs, Moz, Ubersuggest, and Google Keyword Planner can help you perform keyword research. Choose high-volume keywords that are relevant to your ecommerce business and integrate them into your site. Generating backlinks, optimizing your meta titles and descriptions, and making sure your dropshipping site is responsive and provides a good user experience are additional SEO techniques you can use to promote your dropshipping store.

Post Testimonials and Customer Reviews on Your Site

Building trust with your audience is one of the most difficult tasks any dropshipping company has. Customers are typically hesitant when they discover a new drop shipping company, and they want to know that the products are of good quality before making a purchase. Positive reviews and high ratings help clients create trust, and having them available makes it much easier for them to make a purchase decision fast.

If you’re just getting started with your dropshipping business, you can always screenshot consumer feedback from your supplier’s site and put it on your site. You can replace the screenshot with your own reviews after you’ve gotten a few positive reviews of your own.

Leverage Email Marketing

Email marketing is a significant part of every ecommerce store’s sales strategy because it can be used to perform business-related processes such as;

  • Nurturing existing customers, encouraging customers to buy a product,
  • Promoting special offers, and
  • Making customers return to abandoned carts and make a purchase.

You can start by mailing out an email newsletter regularly. To draw customers, you can use forms, landing pages, and other lead generation techniques. You can use your newsletter to provide regular blog posts, updates, and any promotional offers or campaigns you’re running.

Sending a welcome bonus to subscribers is also an excellent strategy; this is one of the most efficient strategies to convert them into customers. You may also compose personalized email lists based on your customers’ previous activities if you use the right email marketing tool; this helps you to deliver relevant updates and promos to the targeted customers.

Upsell and Cross-Sell

Upselling products to existing customers is way easier and cheaper to generate sales than getting a new customer. The reason isn’t farfetched; the existing customer has already gained trust in your brand. This strategy stimulates impulse buying, which can generate more revenue for you. With an upselling and cross-marketing strategy, you fully maximize your dropshipping sales.

Endnote

Dropshipping may appear to be a very feasible approach to join the ecommerce market. On the other hand, drop shipping successfully requires a significant amount of time and effort and the use of effective marketing strategies. Many dropshipping businesses fail because they are unable to sell their brands effectively. With the marketing strategies we’ve described above, you’ll be able to increase sales and build a successful dropshipping business.

For more information about our services, contact us today at Fulfillman. We are a reputable company with several years of experience in providing Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and more. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.

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How to Optimize Your Product Pages for More Sales

July 17, 2020 eCommerce Tips

The feeling of opening your store and seeing a discouraging sales stat is a real one. It happens to many dropshippers, and it means they are not getting enough customers to add stuff to their cart or buy stuff. The product page is where the sale is happening. You might even be getting enough visitors or traffic to your store, but are you getting them to add things to their carts?

The likely reason for this is your product page isn’t convincing enough to make them add your product to their carts. Our guess is you’re already looking for ways to fix this. Luckily, we have some tips for you on how to optimize your product pages for more sales.

Optimize for Mobile

Today, a lot of people are now going the mobile way, they go online and shop with their mobile. Who would go through the stress of using a computer when they can just, at anywhere, access the internet and shop with their mobile phone.

Statistics show that 82% of online shoppers in the United States shop using mobile devices at the end of 2017. Therefore there’s a need to optimize your product pages for mobile and make it mobile friendly and easy to use for your customers that will likely shop using mobile.

Detailed Product Content

While you must have great product images, and get the pages optimized for mobile, they aren’t enough to get those fast sales. Product content is another factor in the equation. Product content gives the customers information about the features and benefits they will derive from the product.

Hence, the need to provide detailed information about the product on the product page. Your product page should contain details like a relevant product title, price, features, benefits, size/dimension/capacity, instructions.  Also, when writing these descriptions, ensure you use polite and engaging words.

Use a Clear Call-to-Action -CTA

A clear call-to-action (CTA) is another feature that can help you get those sales quickly. To optimize your product pages for more sales, you need to ensure each product page features this call-to-action.

A call-to-action is like direct instruction, although not mandatory, telling the customers to ensure they add a product to the cart and buy. Sometimes, telling people to buy does the magic. You can use phrases like “Add to Cart” or “Buy Now” colored and placed in a visible strategic location on the product pages.

Add Customer Reviews and Ratings

Product reviews and ratings have their way of building trust and increasing conversions. Before buying a product, you will likely want to know what previous buyers’ experiences are about the product, right. This will prompt you to go over previous customer reviews and ratings. The same thing happens with your visitors while trying to buy from your store.

This is why you need to add social proof like reviews and testimonials. You could also encourage buyers to leave a review or rating. Some customers don’t have the time to read reviews. For them, you should display the average review score summaries on your product page. This will help them get an idea of the overall ratings at a glance.

Try Upselling and Cross-Selling

While your product page should be focused on selling that product, you could also use a small part of the page to promote other products. Have you been to a store to buy a shoe, and you saw suggestions of a matching polish somewhere on the page? That’s what we’re talking about.

Many e-commerce and dropshipping store are doing this, and it works by recommending relevant or similar products to your shoppers. The trick is to encourage them to make more purchases. If a customer is on a product page of a phone, you can suggest relevant products such as a case or screen protector.

Product Page Speed

Does your product pages load fast?  Maybe you don’t know, the speed at which your product pages load is critical. No visitor is ready to wait while your product page loads sluggishly, chances are they will close that tab. So, if you want to make more sales and not lose visitors, you should ensure the product page is light as much as possible. You can use Google PageSpeed Insights to test your page loading speed.

Create Urgency

Creating a sense of urgency is another way of getting better conversions on your product pages. The fear of missing out on a good deal actually works on people. You could create this fear and get them to think they are about to lose a great opportunity if they don’t click that button. You could add a countdown clock to the product pages; you can also let them know there’s a limited quantity available.

Above are the various ways you can optimize your product pages for more sales. It’s all about sales at the end of the day.  Nobody is business to make losses or not to sell; you’re in business to make sales and make some money. The above tips, if well followed, would bring you more sales in no time.

Contact us today at Fulfillman to know more about the dropshipping and ecommerce fulfilment services. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. We guarantee you quality and excellent services.