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The holiday shopping season is a great time to connect with potential customers and drive sales. An amazing way to achieve this is through strategic marketing and branding. Through branding, you can raise awareness about your business during these festive period with a stellar holiday marketing campaign.

With many businesses vying for holiday shoppers’ attention, it won’t be easy to stand out. Rise above the noise by implementing these creative content-driven holiday promotion, branding, and marketing ideas you can use to delight your customers and increase sales. Continue reading to unveil some creative marketing and branding ideas for the holidays.

Personalize Your Website

The holiday season represents almost 30% of annual sales for businesses, making it the perfect time to get a big boost in revenue. Thus, preparing your website for holiday shoppers can be the best holiday marketing campaign. A revamped home page design and holiday themes show a higher level of engagement, which enhances the user experience. You can ramp up your website by including certain elements that always benefit from a fresh look, especially around the holidays.

Work With Influencers

You should partner with social media influencers in your holiday marketing campaigns. Influencers have engaged and well-established communities. With their help, you can raise brand awareness and reach potential customers. It’s no secret that influencer marketing is good for your business. Influencer marketing is growing to over $13.8 billion. The holidays are a great time to work with influencers to share seasonal promotions and holiday sales.

Send Heartfelt Holiday Marketing Campaigns

Get into the holiday spirit this season. Send customers a “Happy holidays” greeting, or run a heartfelt holiday marketing campaign. Ensure your holiday marketing campaign tug on the heartstrings. And be sure to evoke holiday season nostalgia. Your goal is to engage customers on an emotional level. You’ll end up increasing your brand awareness.

Have A Holiday Referral Contest

Another wonderful holiday creative and marketing idea is to have a holiday referral contract. Even if you currently have one in place, a holiday-themed referral contest may add a festive touch to your referral campaign. You can offer an irresistible prize to the individual who recommends the most people to your business, as well as a few smaller prizes for second and third place. During the holiday season, people share insider information on where to find the best deals and the nicest presents. Take the advantage of this by offering your customers a better reason to tell their family and friends about your business.

Get Creative with Video

There is a no better option to communicate a holiday message than with video. Whether it’s a festive webinar invite video that you send via email, a video added to your customer page to wish all of your customers holiday cheer, or a wacky video that you post on social media of your CEO dressed as a reindeer, get creative and have fun with video to spread the cheer throughout your marketing and branding campaigns.

Be Creative With Your Email Marketing and Branding

80% of retail professionals declare that email marketing drives customer acquisition and retention more than any other form of digital marketing. For example, you can send your customers a holiday to-do list with a few links to your products or services. It’s a simple, yet delightful Christmas promotion that doesn’t look too salesy. It provides plenty of opportunities to remind people about your brand and encourage them to buy from you.

Put Together an Interactive Gift Guide

A gift guide is a thing you can’t go wrong with. Holiday shopping is stressful, as people have to cram it into their ever-expanding to-do lists. So your customers will appreciate an easy and fast way to find that perfect gift. People will love it if they can quickly find a gift for their favorite ‘foodie’ or ‘dog-lover’. Remember that while helping your customers in this way, you also shorten their journey from the guide to the shopping cart.

Launch a New Product

The holiday season is a business frenzy. So why not take the opportunity to launch a new product? Of course, as you probably know, a lot of work, effort, and planning go into launching a new product. Therefore, it’s essential to start early. You can save this creative marketing Idea for the holiday season for next year and plan or hire a pro that could help you out through these holly jolly times.

Conclusion

Dear business owner, don’t miss out on the excitement of the holidays this year. By utilizing even just a few ideas above, you can increase your brand awareness and holiday sales by exponential amounts. Use these 8 creative marketing and branding ideas for the holidays to make all of your marketing dreams come true. Good Luck!

Fulfillman Can Help With Your Marketing & Branding this Holiday. Call Us Today!

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.

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Every ecommerce business owner can already hear the Christmas bells ringing as the Christmas season approaches. The holiday season is a joyous time for consumers looking for gifts for their loved ones. People that surf the web has a strong desire to purchase something. They’re on the lookout for gift ideas and amazing offers, which is understandable given the abundance of holiday sales and intense competition. How can you ensure that customers choose to patronize your online store over that of your competitors? If you want to enhance your ecommerce sales this Christmas season, consider these amazing tips for a happy Christmas season.

Organize Your Ecommerce Fulfillment

To avoid being overwhelmed by the massive amount of online orders at the end of the year and missing out on opportunities to make sales, plans must be made before then. Undoubtedly, the secret to success is strategic ecommerce fulfillment; this includes preparing for more sales.

More sales imply an increase in the number of orders, which would prompt the addition of more hands to ensure smooth ecommerce fulfillment. Packing and shipping products can be time-consuming. Always plan realistically and as early as possible to avoid having to search for overpriced alternatives on short notice or, in the worst-case scenario, being unable to deliver at all.

Improve the Your Customer Experience

The order process should be kept simple to avoid driving away potential consumers. The ordering procedure should only need a few mouse clicks. Furthermore, using tablets and phones to purchase various things online has increased dramatically.

Christmas shopping is a regular phenomenon among internet shoppers. As a result, it’s vital that you optimize your website to load fast. If your website’s photos and other features aren’t optimized for mobile screens, potential buyers will instantly go on to other, more optimized pages.

Don’t Neglect the Possibility of Making a Sale before and After the Holidays

The Christmas season is well-known for being the busiest in terms of retail sales, especially in ecommerce. For online stores, Halloween marks the beginning of the busy season. The days of solely relying on the Christmas season for profit have passed.

Usually, there are essential shopping days surrounding the holiday season that occur before the actual Christmas shopping begins. They’re another enticing way to increase the volume of orders in your online store. These days could be regarded as a test period for the primary Christmas season.

However, these shopping days have become as crucial as the Christmas season itself for many businesses. As a result, they are the center of attention. It is critical to take the appropriate actions at the appropriate times to ensure a seamless business operation.

Don’t Skip the Offers and Discounts

In the competitive ecommerce industry, how can you capture a customer’s attention? Make offers that make customers feel they’re missing out if they don’t buy from you. Offer discounts; Customers may be enticed to buy by offering discounts on a single product or a buy one, get one free offer.

Free delivery is another approach to keep clients interested and get them to spend more than they anticipated. Offer persuasive upsell and cross-sell recommendations; this will raise your sales revenue, and your customers will be pleased that they made a wise decision.

Increase Your Turnover by Gaining Loyal Consumers

Although every online shop has a lot on their mind at this time, they should remember that the first sale is both the first and often the only chance to convert a new consumer into a return customer. The addition of vouchers and promotions for purchases is an appealing method to drive customers to shop again.

Enhance the Marketing of Your Online Store

Nobody buys products, whether during the Christmas season or not. As a result, it’s critical to ensure that potential purchasers know your product offerings. Take a close look at all of the options available to you. Use your maximum capacity; whether you want to increase traffic to your store through social media, e-mails, or word of mouth, ensure you’re doing some marketing.

Ensure That the Delivery Process Is As Transparent As Possible

These days, “transparency” is essential even in the ecommerce industry. Online notifications are also beneficial when it comes to improving customer experience. The consumer is the focus, so every opportunity to enhance customer satisfaction should be considered.

Earn Your Customer’s Trust

Consumers are exposed to information, particularly during the Christmas season. They often seek out things with which they haven’t used before. As a result, buyers can be skeptical. It would be best if you aimed to get rid of this uncertainty, as much as you can endeavor to collect positive feedback from other consumers. Make it clear to your existing customers how valuable their reviews are to you. You’ll be surprised at how many individuals are willing to assist you.

Endnote

There you have it! Above are some insightful tips for a successful Christmas season in ecommerce. During the Christmas season, ecommerce business faces numerous problems and opportunities. For many companies, the Christmas season defines whether or not the year was a success. By properly strategizing, you may maximize your potential to generate more sales and make more profit.

Contact us today at Fulfillman to know more about our services. We offer a wide range of services including Global Fulfillment, China Sourcing, Dropshipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.

8 Creative Marketing And Branding Ideas for The Holidays