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Do you want to boost your holiday sales? When running a dropshipping or ecommerce business, it is important to take advantage of every shopping season. However, boosting holiday sales for your online store isn’t something you can do overnight. You require a thorough and robust strategy to do that. Continue reading to know some important tips to boost sales this holiday season.

Optimize Your Website Speed

The quicker your website loads, the happier your customers will be. And just like a 100m race, every second counts. This is true during the holiday season when people are doing last-minute shopping. Tensions are high, and there is a lot of virtual window shopping. Every second you can reduce, the wait time increases conversions by 17%.

Optimize Your Mobile Experience

According to the latest research, there is a 50% chance that you and your customers are reading this article on a mobile device. Why does that matter? There are two golden rules regarding the mobile experience you want to offer customers.

To do that, investing in a mobile-friendly website and design is a top priority for any business owner with an ecommerce or dropshipping store. Forcing customers to zoom in to see a product image or text or scrolling horizontally isn’t quite acceptable, as are forms that take too long to complete.

Offer Free Shipping and Returns

Free shipping may not be free for your business. But it has enormous power over your customers’ decision to shop from you thereby boosting your sales. According to research by Shopify, which currently accounts for 11% of the global ecommerce market, 75% of global shoppers are influenced by the promise of free shipping.

Create Holiday Bundle Products

Product bundles are a carefully thought-out strategy that can feel like a win-win for business owners. It can maximize sales for you, and present an irresistible offer to the consumer. Product bundling also works great with other techniques, like the sense of urgency, to encourage consumers to act faster. Add to that the fact that it can also help you reduce inventory waste, and you have some pretty compelling reasons why they are worth trying.

Create Unique And Themed Landing Pages

75% of customers judge a business’s credibility based on its page. When paired with the 15-second rule, it means you have a small window of opportunity to evoke trust from visitors. A well-designed landing page is the backbone of any product launch.

What’s more, the holiday season presents the most joyous opportunity to stand out from the competition and get creative with holiday-themed products, services, and visuals to support your special deals. Remember that even minor tweaks to the design, headlines, or visuals of your website page can affect conversions.

Run Referral Discounts

Referral marketing has always been a successful strategy. And it works well during the holidays. Encourage your customers to refer your products to other people (their friends, relatives, etc.) by offering a discount. You’ll be surprised at how much sales you’ll make!

Use Cross-Selling And Upselling To Increase Buying

Upselling is when you offer customers to buy something that’s at least a little better than what they initially intended to buy. And cross-selling is when you suggest a complementary product or service that has added value for the consumer but does not need to be related to the first one. You’ve probably heard before that acquiring new customer is more expensive than keeping current ones. This is why cross-selling and upselling offer a great sales-boosting option.

Prepare Customer Service Ahead Of Time

A lot of different marketing strategies and ways of using technology to gain an advantage have been discussed. But one thing you shouldn’t forget is the power of human interaction, even when most of it happens online. With the holiday season putting pressure on customer service and people eager to complete their shopping quickly, being proactive is key to a smooth customer experience. This means having enough staff to handle increased demand and setting clear guidelines for returns and exchanges.

Over to You

Holidays make people passionate. They purchase things without even thinking too much. You just need to encase this opportunity to make more profit and boost holiday sales. Validating demand will help you understand what customers want. Once you have clear information, prepare your website. Remember that a crucial part of your holiday success is ensuring that your website is secure.

If your website fails, the efforts of your design, copy, and marketing won’t matter. Therefore, your online store must be backed by reliable hosting and customer support. And these 8 tips that you’ve read above can surely help you out and increase holiday sales at your store if you use them properly. Good luck with a happy and increasing holiday sales!

Need Help with Your Business this Holiday Season? Call Us Today!

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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In 2020, the holiday season dropshipping sales in the US are projected to be $135 billion. Above 72% say they will decorate their homes for the holidays. According to NRF, shoppers who planned to celebrate the holidays last year have planned to spend $63 per person on holiday shopping.

This shows how holiday season purchases still hold immense value and can be a game-changer for your dropshipping store. Continue reading to learn how to prepare your dropshipping business for the holiday shopping.

Talk To Your Suppliers about Holiday Shopping In Advance

Managing the status of inventories is probably the most difficult yet important aspect to handle in a dropshipping business. For instance, if you get a massive number of orders during holiday shopping, and your supplier is not prepared for them, you could end up losing customers. So, the first step you should take to prepare your dropshipping business for the holiday shopping is to have a conversation with your suppliers.

Speak to them about how much they can accommodate and set up a process for the organization. Do this before the holiday season begins, so you have a clear understanding of what needs to be taken care of and a fallback plan if anything goes wrong.

Review Your Policies

You can’t have your standard store policies running during the holiday shopping season if you don’t want to exhaust your operation on sorting out exchanges, returns/refunds, and other order fulfillment issues.

To avoid this, clearly state store policies telling users how to proceed with refunds and returns during sales. This will not only ensure consumers are informed about your policies, but it’ll also instill trust in your online store and shows you are committed to the excellent customer.

Develop an Advertising Plan and Budget for Holiday Shopping

You’ll indeed see loyal customers shopping from you during holidays, but you’ll also acquire many new shoppers. Before the season kicks in, it’s best to prepare an advertising plan and budget. 91% of customers are more likely to shop with brands and stores that provide relevant offers and recommendations, which makes advertising important during holiday shopping.

Before laying out your plan, assess your most profitable channels. Know where you get the most customers from. Holiday seasons aren’t the time to experiment and invest in new advertising channels. Instead, you should double down on strategies that have worked best for you in the past and optimize them for better results.

Plan Your Holiday Site Theme

Holiday sales aren’t solely about listing products at slashed prices on the website. It’s about creating a memorable store experience for the customers, so they’re pulled towards making a purchase and referring them to their friends. Refreshing your website with a holiday shopping theme is an amazing way to show your store is ready to bring in some festive cheer.

If it’s Christmas, customize your store with LED lights, snow trees, and red and white colors to help customers relate to the holiday. These personalized experiences go a long way in building customer retention. You can also use data from your previous sales to study customer behavior and see how you should optimize and organize the store for increasing sales.

Know About the Top-Selling Products

Not all products are sold at the same rate. But if you can identify and bump up top-selling products, you will end up making higher sales. Above offering a range of products, positioning your best-selling products will help you drive more conversions and make customers curious to explore your store further.

To discover these products, you can study customer purchase history for the past 9-12 months and pick the products with the highest sales. Identify if the product would be relevant during the holiday season, and add it accordingly. Analyze your previous holiday shopping purchase history, and cherry-pick those products which sold massively.

Consider bringing them in again or including an upgrade to those products to boost sales. Once you’ve made a list of those top-selling products, you can position them strategically throughout the website and run promotions on them to attract more customers.

Conduct a Load Test to Handle the Traffic Surge

The holiday shopping can put a lot of pressure on your website regarding increased site visitors, overburdened servers, and glitches in third-party integrations. This can show errors to shoppers or lead to a slow load time, which can severely impact their shopping experience, and thus your sales.

How to tackle this is to conduct a load test to ensure your site servers have enough capacity to handle sudden spikes in traffic. This allows you to assess how your website reacts to traffic surges and gives you an idea of the potential bugs that can cause issues. If you identify any issue after running the load test, you can make improvements and optimizations to create a seamless shopping experience for customers.

Wrapping Up

The holiday shopping season offers massive scope for dropshipping stores to ramp up their profits. You can take it further with creative marketing strategies, website optimization, sales promotion tactics, and product experimentation.

Make sure you turn the holiday season into a highly profitable quarter for your dropshipping business, but that’s if you’re prepared for it. Use this article as a checklist to prepare your dropshipping business for the holiday shopping. Get ready to welcome happy shoppers!

Need a Reliable Dropshipping Company For Your Business? Call Us Today

Contact us today at Fulfillman. We specialize in providing excellent and top class Dropshipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.