The fall season is one of the busiest times of the year for ecommerce stores because of the back-to-back holidays: Halloween, Black Friday, and Christmas, when people do a lot of buying. Although the world is just breaking free of the stranglehold of the COVID-19 pandemic, a lot of folks are still hooked on online shopping. So the ecommerce landscape is still ultra-competitive.
That’s why you need to get your ecommerce branding on point. If you don’t, you will be stuck with the bottom feeders while the other ecommerce stores that got their branding right smile to the bank. We don’t want you to lose out on the great sales that will be up for grabs this fall. That’s why we will be sharing some branding ideas to help you increase your ecommerce sales this fall. Read on to discover more:
Review Your Brand Identity
Yes, you have been in business for a while, and you already have a brand and whatnot. But guess what? Your brand is more than just your logo and some catchphrase. It should have an identity that clients can relate to.
With the demands of the fall season, when ecommerce businesses will be falling over themselves to get clients, perhaps you should be taking the time to review your brand identity. The idea is to ensure that you can stand out from the rest of the competition.
So now is the time to review your identity. See if you can sum what you represent in three words. Then ensure that your logo, branding guide, and unique selling proposition (USP) scream out your brand’s identity.
Create A Point of Difference That You Can Own
Now that your brand has an identity of its own, it is time to create your point of difference(POD)- that special thing that sets you apart from all the other ecommerce businesses in your niche. In other words, it is the soul of your brand, the “it” that sets you apart from others.
A great way to create your POD is to take a good look at the competition to find out what works for them. Once you have discovered what it is, you build on it to arrive at something unique and alluring enough to attract clients. A great POD shows what you stand for and what you do better than others.
Review Your Brand Story
You want to work on your brand story until it reflects your goals, values, and vision. It is a great vehicle to sell the purpose behind your product or service to your customers. Find a way to make your brand story instill a sense of purpose, community, and meaning in anyone who comes across it. There will be a lot of holidaymakers looking to connect with something that resonates with them. Let your brand provide that connection for them.
Use Social Media
Social media platforms are perhaps some of the most significant branding vehicles of our time (God bless the brains behind them). They provide free access to waves of potential customers.
The trick is to be on relevant platforms and to stay consistent on these platforms. Let the demographics of your target audience, the platform’s features, and the absence of competition determine what platforms you are on.
Customize Customer Experience
It is a great idea to provide a customized customer experience that will give your brand that extra push. People who reach out to you must be treated the way they want (the customer is king, after all). However, regardless of how much you personalize this experience, always stick to the brand’s identity.
Create and Share Content Regularly
If you knew the ecommerce industry as we did, you would know that there are loads of other businesses doing the most to stay relevant. You should too. And one of the best ways to do this is to keep creating content.
By this, we mean that you should create and share stuff like blog posts, graphics, and videos that keep you out there. You never know who might come across some of your content and might be interested enough to do business with you. There is a caveat, though. Let your content portray your brand as a provider of value, not just someone looking to sell stuff.
Use Special Discounts/Promotions
Fall is the holiday season and in the spirit of the season, offer special discounts and promos to folks looking to spend their hard-earned cash. These special discounts and promos have a way of helping you connect with your customers and getting them to buy more without even knowing it.
How? Your discounts and promos tell them that you understand how difficult it is to make money and that you are willing to make life easier for them by letting them buy your products at lesser rates. They respond by buying as much as they can, and it’s a win-win situation for everyone!
Fall is often an excellent season for ecommerce businesses that understand how things work. Hopefully, you have found some branding ideas in this article to increase your e-commerce sales this fall. Apply these branding tips and you can anticipate more sales in your ecommerce store.
Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.