eCommerce

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When you’re just starting an online business, it’s not unusual that you’d be confused. Most beginners get confused at the onset, but things get better as they get the hacks of the business. You may do things randomly, which can make you miss some steps. To set your dropshipping business for success, you’ll need a checklist to guide you through. So we’ve created an ultimate drop shopping business list for new online store owners.

The Ecommerce Checklist- Overview

An e-commerce checklist contains the series of steps that an online business owner would need to pass through while creating an online store. The checklist helps to guide you and streamline the process of setting up your online business.

The Importance of an Ecommerce Checklist

You’d probably have used a checklist at one point or the other for your grocery shopping, traveling preparation, or an event. A checklist acts as a guide that ensures you don’t forget or skip anything. It can be overwhelming to remember all the processes of launching your online business. E-commerce checklists help you follow a step-by-step process without forgetting or neglecting any business launching process, from choosing themes and design elements to placing images and cart icons.

Dropshipping Checklist

To make things easier, here’s a dropshipping checklist to use as you launch your business:

Choose a Custom Domain

With a custom domain, you would gain brand recognition faster, and people would easily know your web address. You can opt to use your desired name with a domain name tool. Sites like Shopify allow you to buy a custom domain.

Set Up Your Business Pages

Some customers usually browse a business site to gain knowledge on what value the business offers. It’s essential that you provide standard pages that give relevant information about your business. The basic business page for your dropshipping business include

Home Page: Your homepage is the first page that your customers see when they visit your store. It gives customers access to other product categories and sections of the store. Hence the links to your products should be placed on this page.

Contact Page: This page includes channels of communication that your customers can use to contact you. It could be an email, a bot, a contact form, a phone number, or an address.

About Page: This is where your customers get information about the business, the story behind it, and the brand’s values and objectives. Your about page should be able to inspire your customers.

FAQ page: People would always have concerns, questions, and queries. The FAQ page helps them address any concerns, including return policy concerns, shipping duration, etc.

Terms of Service Page: This provides information on your legally backed up terms of operations to protect you in case of disputes.

Privacy Page: Here, you provide information on how customer data is used. You can get a lawyer to guide you on drafting your privacy policy.

Organize Your Checkout Page

A poorly optimized checkout process can make customers abandon their carts. If your checkout page is well streamlined, it can increase your chances of making a sale. A good idea is to minimize the slow loading process, provide multiple payment options, provide easy cart adjustment, currency conversion features, and fix possible errors that could occur during the checkout process.

Select Your Sales Channels

You can provide multi sales channels where customers can shop for their products to increase your chances of generating more sales. For instance, advertising your product on several online marketplaces like eBay, Amazon, or Facebook can widen your reach.

Optimize Your Store for SEO

SEO is vital if you want your dropshipping store to come up in search results. Customers can easily find you if your store is SEO optimized, increasing your chances of getting sales. Some of the SEO tactics you can use for your online store includes keyword research, keyword optimization, using a sitemap, schema markup, and adopting a content marketing strategy,

Set Up Your Email Marketing

You can use emails to welcome customers and send offers to existing customers. Your email marketing strategy should include welcome emails, order confirmation emails, abandoned cart emails, order tracking emails, and product arrival notifications.

Set Up Your Analytics

Analytics tools like Google Analytics help you make sound business decisions; it gives you information about the highest-performing content and product. You can also use it to monitor your traffic and conversion rate.

Check Your Shipping Rates

It’s vital that you analyze your shipping rates to avoid losing money. Consider if you need to charge extra fees for express delivery or international shipping.

Add the Relevant Apps and Test the Site Before Launching

You can include apps like social proof and upselling and cross-selling tools to enhance your site’s functionality. Ensure you test the website to check if everything is working correctly. Check for mobile compatibility and see that all pages load fast.

Endnote

There you have it! Above is a detailed dropshipping checklist for new business owners. As you build your dropshipping store, you can use this checklist to ensure you don’t skip any vital process. Happy Launching!

Fulfillman provides Global Fulfillment & Dropshipping services, Sourcing from China, Branding, And Product Photography Services for Shopify, WooCommerce, Amazon, eBay and more! Contact us today to know more about our services. A wonderful experience awaits you.

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An optimized product page is one of the best ways to get your e-commerce store to generate more sales. The principle is simple. Your page gets to rank high on search engines once you use the right keywords, title tags and meta descriptions, among other things.

With an optimized product page, all the major search engines rank your store highly on their search slides so that you can enjoy increased brand awareness, improved user experience and ultimately generate more sales. Continue reading to discover some expert tips to help you go optimize your product pages for more sales.

Evaluate Your Product Page

You’d need to spend some time analyzing your product page. The idea is to review your various products to ascertain those that require fixing to be able to provide a great user experience for your customers. Your analysis of your product page should include the following checks:

How fast your product page loads
The clarity of your product page structure.
How much information is available for your customer to make an informed decision?
How well your products are presented
How much brand information is made available to customers
The quality of the user experience

Your answers should let you know if and how much optimization is needed for your product page.

Keep Your Product Photos Top-Notch

The thing with ecommerce is that your customers cannot touch or hold your products before they order them. And to convince them to buy, you’d need to find a way to give them a good idea of what they intend to buy?

That’s why you need impressive product photos that give customers a great first impression of your product. To do this, you want to use bright, high-resolution images that attractively present your product. You might also want to use a white or light-hued background when taking the photos. Get professional help if you need to. Just ensure that the product images are well presented.

Use a Clear Call-to-Action

Your call to action(CTA) is something like the climax of your performance. After the great product images and the other content on your ecommerce, what next? Never underestimate the power of a clear, well-structured CTA. It is often the difference between the rate of conversion across ecommerce stores.

The reason is that a clear CTA tells the next step to take after you have convinced them that they need your product. An example of a CTA that works is something like “add to cart.”Keep the CTA clear and simple; no need for anything fancy.

Get Social Proof

The thing with social proof is that it allows your customers to see how well you treat other customers. The principle behind it is that you get other customers to sell your products to new customers. How? Try to increase their trust with customer reviews.

Get as many product reviews, testimonials and ratings as you can because they build trust, ultimately increasing your conversions. It’s that simple. The product reviews serve to clear their doubts about your products, and since the reviews are coming from people who have used the products, new customers are more likely to buy your products. Now there might be a few bad reviews, and that’s all right as long as you have more good reviews than bad.

Get Engaging Product Content

Your product page should provide detailed information about the products you are offering. Try to present as much information as you can about the features and benefits of your product(s). But that’s not all.

Your content should want to invest time into creating product content that is interesting and catchy. By all means, avoid boring and uninspired writing. Your content is also selling your brand, and you want to be sure that it puts you in good light. Here are some things that should be in your product content:

A catchy product title
The price
Key features
Product specifications
Instructions on how to use the product
Information about your brand
Dimensions and capacity of the product

Optimize for Mobile User

A key part of e-commerce is the mobile user market. A significant number of customers who shop online do so from mobile devices. That means you need to make your product pages as mobile-friendly as you can.

That is the only way to tap into the market provided by mobile device users. When your product page becomes mobile-friendly, you improve user experience and allow them to buy your products anytime, anywhere.

Use Product Videos

Most folks prefer to watch a video to reading content(the times we are in!)You can take advantage of this trait by creating product-specific videos that help your customers better grasp what they stand to gain from your product. A good product video will also provide a better presentation of your product than a product image would.

Link Your Images to Your Variants

Try linking your product images to any product variants that you also stock. When you name these variants, include their color and other information that adds clarity to the products. It adds personality to your products and ultimately increases conversions.

Endnote

There you have it! Above are some tips to help you go optimize your product pages for more sales. Optimizing your product pages can be an excellent excellent way to increase your online presence. Doing this will improve your search rankings and ultimately boost sales. Use the tips described above and watch your sales increase exponentially.

Fulfillman provides Global Fulfillment & Dropshipping services, Sourcing from China, Branding, And Product Photography Services for Shopify, WooCommerce, Amazon, eBay and more! Call us today to know more about our services and how we can help take your business to the next level.

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People might still be sceptical about emails being relevant in the current age where digitalization has taken over everything and social media becoming the next big thing. Nowadays, you can pass information through Facebook, WhatsApp and other platforms simultaneously than the time you will use to create an email. One might be tempted to ask whether emails have been overtaken. That might have been a premature assumption because email remains relevant as a more formal communication process.

In digital marketing, marketers have gotten used to bombarding social media pages with unwarranted adverts of very little concern. This is like invading someone’s privacy without letting them know. This is why email marketing is the best legal method through which enterprises can display their goods to willing customers interested in them. The unique thing about this method is that you have a choice to either sign up or not.

The process is very effective and simple. When customers open an account with your eCommerce Shopify site, they will agree to receive email newsletters about your products and updates about them. Email marketing is much better because whatever information you get from any enterprise about any product will be safely stored away.

Email Marketing Defined

Email marketing is a mechanism through which emails that market products are sent to potential customers and clientele. It contains information about products that you might be interested in and updates about their products and their market presence. This is a way of keeping your customers focused on your brand and made them part of a big happy online family.

Email marketing is better than social media marketing because, unlike the latter, it’s a formal process through which business relationships are built. The process is not random; rather, it’s desired by the individuals that get them. It’s a very good tool that can drive sales for any enterprise when used properly. Today we will take a deep dive into how you can create awesome Newsletters that will drive your online business.

Choose the Genre of Newsletter that Best Suits your Brand

Newsletters usually come in 2 different forms, which can either be Promotional, used in promoting your products or just informative, which can either be done on blogs with detailed information about what you’re trying to do with your product. The latter is known as Content Newsletter, and it’s usually written in the form of ebooks that the readers can relate with. Getting to know which one your target audience prefers will help you decide your list of emails. You can send emails after detecting the type of category that users choose. This would ensure that whichever person you’re sending the email to will get the one he prefers.

Verify the List of Emails

It is not just enough to compile emails; you should always verify the list to ensure that you have the right emails. You do not want it to be like what happens in social media, where an algorithm will randomly bring out a marketing ad from nowhere. Proper verification will ensure that the emails you’re sending are going to the right inbox.

Email Format

Your Newsletter contents should be as captivating as possible and should contain the following elements:

Your company’s brand reminds the recipients that the emails are coming directly from your company.
A copy means the primary content of the email that you’re sending. This describes the type of information that you’re passing at any point. It would be best if you took care that the body of your email is as direct as possible so that you will not lose the attention of your audience.
A Call-to-action button will be different depending on the result that you wish to get.
A sign-off: This is the concluding part of your Newsletter that can be done either by you or your brand’s marketing group. Your choice should reflect your customers’ preference and choose familiar words that they are comfortable with.
Other extra information such as company’s direct link either to your website or a phone number that clients can call to get more information at any time, as well as the social media pages that your company has.

You should also note that selling on Shopify will demand a friendlier tone since it’s a B2C business. B2C means a Business-to-Customer pattern where business transactions are done directly between the owners of a business to the customers. This means that you do not need to sound so formal, but rather, you should use a casual tone that they can understand completely without struggling.

Ensure That Your Emails Are Sent Legally

Email marketing is the type of marketing that is done with the permission of the individuals involved. This means the individuals’ consent must have been obtained before any of the emails were sent. As much as you’re able to send these emails, users reserve the choice to decide when the emails are becoming too much and make a choice to opt-out of it. The goal here is to ensure that at any point in time, their consent is obtained at all times.

Neglecting any of these rules will violate the laws and regulations of the data controllers in charge of restricting unwarranted data coming to people’s inboxes. Some of them include the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the General Data Protection Regulation (GDPR) and the Canadian Anti-Spam Legislation. These legal bodies ensure that people’s private inbox is not spammed with unwanted emails.

Failure to follow the consent rules will put people off about your business, and you do not want that to happen to your growing Shopify store.

Add Promotional Discounts

Email marketing should always seek to find new ways to captivate their target audience to believe that you care about them. This can be seen as an opportunity to capture their attention and their hearts through promotional discounts that they would appreciate. You can send links through which they can get such discounts in your email. It can as well include a free shipping of any of the items that they wish to buy.

This will also be a direct opportunity to ask them to be part of your community where you can share values about your product. This would cement the connection that you need to get with them.

In Conclusion

Building an online presence that can market your products is tedious. This is why email marketing is a very important tool that can take care of business for you and ensure you drive sales by relating healthily with your customers. Contact us today at Fulfillman to know more about the services. Our dedicated team will be available to speak with you and discuss how we can help. Our experts will provide suitable answers to your questions and concerns. We guarantee you excellent services.

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Ecommerce businesses are expanding in different parts of the world. The reason is that ecommerce businesses enable people to acquire products with ease. Regardless of the kind of products or services you want to promote, the fact is you will make money from this business. As a wholesaler, you have to remain competitive and ensure that you offer the best services at all times. To achieve this, you must have an ecommerce presence to promote your brand. Read on to find out how adding ecommerce to your business can help enhance your wholesale business

Direct to Consumer Potential

Most wholesalers have decided to opt for direct-to-consumer with online products and sales; thus, they don’t go through intermediary any longer. They have created an online mechanism that enables them to use a direct-to-consumer option for their business activity. Also, if you don’t want to make sales to your consumers directly, you can boost your brand visibility. The use of an ecommerce element will enable a plethora of potential customers to access your products. Note that customers are interested in seeking out specific products to meet their interests and needs. Thus, ensure that you boost your brand visibility so that your products can be among those that are visible to the customers.

Increase Promotional Opportunities

If you don’t share images of products with potential customers on social media platforms, you can remedy this situation with an ecommerce wholesale operation. The use of an ecommerce medium will enable you to stream and download any image you want to post on these social platforms, thereby making it easier to create email blasts and manage social media. The benefit is that this provides efficiency and ease in your business operations. Creating an ecommerce business facilitates product promotion and enables you to have more time to focus on urgent matters such as; fostering relationships with buyers.

Eliminate Unnecessary Costs

If you want to save unnecessary costs in your business, consider how a warehouse or a physical showroom can be eliminated or reduced in size by using a robust ecommerce business. Proper website design can offer interactive experiences for individuals to explore your product catalogs and identify the products that meet their needs and expectations. Also, ensure that you create promotional videos for your products and reviews to assist potential customers.

Create Room for Mobile Browsing

The interesting fact is that most customers purchase items on smartphones and also, retailers enjoy these benefits. Buyers don’t have much time and are constantly moving from one place to another, which implies that they need to access wholesale product catalogs remotely to facilitate re-orders and browsing. By allowing buyers to access your online product catalog, you have already given your brand a competitive edge.

Consistent Buyer Interaction

Unfortunately, many wholesalers perform woefully in this aspect, thereby missing opportunities to link up with their buyers. Many use the email marketing strategy to stay in touch with their customers, but this isn’t a practical or consistent method to boost buyer interaction. Nevertheless, Ecommerce enables wholesalers to provide a 24/7 online product catalog that keeps customers interested and engaged in product promotion while building hype for new items.

Sale of Products to Customers Regardless Of Their Location

A typical physical store can only sell its items to individuals living in the area and its environs. The good news is that ecommerce helps to eliminate this challenge. Wholesalers can sit at the comfort of their house and sell their products or services to individuals living in different parts of the world. You can partner with efficient shipping services to deliver the items to customers. With an ecommerce store, the world is your oyster.

Sales of Products 24/7

This benefit cannot be overemphasized as wholesalers can sell their products and services for the entire period of the day. When managing a physical store, it isn’t possible to keep running it for the whole day. Even if this is the case, the fact is that you will spend lots of money on operational expenses. Implementing an ecommerce store will eliminate this hassle as the store will keep running 24/7, thereby enabling wholesalers to boost their orders. Also, they don’t require anything extra to enhance the number of sales.

Collation of Data

With ecommerce businesses, wholesales can evaluate data and use it to acquire advanced products in the future. Somebody can evaluate the data inputted by customers when registering with an ecommerce store, and the data collected at the time of buying the products can be evaluated to understand the market pattern and customer preferences. These data are beneficial for introducing several changes to the items provided to the market. Physical store does not create an avenue for collating data, and it is practically impossible to evaluate the market compared to an ecommerce store.

Endnote

There you have it! Above are some ways that wholesalers can benefit from using ecommerce. Ecommerce offers several benefits to both wholesalers and retailers. To the wholesaler, ecommerce can help connect them to customers directly, increase promotional opportunities, eliminate unnecessary cost, and ensure continue running of the business. If you’re a wholesale, you should consider taking advantage of ecommerce.

Contact us today at Fulfillman to know more about our service. We specialize in providing excellent Dropshipping services, Warehouse fulfillment, China sourcing, Wholesale, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.

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Customer confidence can be enhanced when an ecommerce business builds trust with its customers. It entails providing answers to customer’s questions, offering quality assurance, and helping customers select the product that is suitable for them. Gaining customer confidence also involves the promise of exchanges and returns for products not delivered in excellent condition. This can mitigate the concerns or resistance with making online purchases.

To increase conversion or boost sales in your ecommerce business, building customer confidence is crucial. Combining efforts for easy returns, money-back guarantees, and providing valuable information required by a customer can boost customer confidence. Thus, resulting in higher sales. Read on to discover some ecommerce tips to build customer confidence and increase conversion.

Incorporate Customer Reviews into Your Website

The incorporation of customer reviews into your website can be a reliable trust signal for your business. Regardless of how you design your website, a first-time customer won’t trust you based on that and consider it as packaging. Thus, ensure that you include customer reviews because it is a fantastic way of saying, “Don’t bank on our word only; see the written statement of our customers.”

Furthermore, incorporating customer reviews enables new buyers to authenticate claims themselves and get the latest details about the items. The majority of ecommerce stores include customer reviews on the reviews page, homepages, product category pages, and product pages.

Make Your Exchange and Return Policy Easy To Find

You know that they can’t physically inspect the products and fear that their online purchase won’t fit their description. A fair return policy will mitigate some of these risks. However, you can’t eliminate their concerns if the customers are not aware of your return policy. Ensure that your customers have easy access to the information, especially when they are in a hurry to make their decision.

Display Contact Information

Several customers have been frustrated a couple of times because they can’t find the phone contact of a staff member to communicate with when they have any question. Missing contact details on a website can frustrate customers. In fact, some customers believe that this is a sign of fraud. Thus, ensure that the contact information is readily available. Asides from that, adding contact information shows that there are actual individuals behind the site; it also builds trust. At a minimum, display an email address or phone number on your site’s header.

Add Trust Badges

Physical stores like restaurants attach trust badges to their stores to show that they meet the requirements set by the government. In a similar vein, trust badges, also referred to as trust marks or trust seals, show online shoppers that a website meets the requirements and has been evaluated or verified by a third party. Several ecommerce trust badge authenticates that a website does not send spam, stores data securely, doesn’t contain malware, and is an accredited business.

Have an SSL Certificate

An ecommerce website with an SSL certificate is one that has passed through the global security standard, thereby enabling encryption between a server and a browser. Ensure that you install an SSL certificate on your website. Therefore, when customers input sensitive data, it is conveyed securely without the risk of being tarnished by an attacker. Also, the lock symbol must be visible on your browser to enhance the trust of the customers.

Design the Site Framework for the Customer

If customers run into complicated design frameworks while checking your site, they will question the authenticity of your business. Thus, ensure that you design the platform by considering the customer experience. With this, you can make your shoppers excited and keep them returning to purchase more products. Ensure that you don’t make design mistakes that can limit conversion rates and complicate the user experience.

Provide Comprehensive Information in the Product Descriptions

Having fantastic product photography is essential, but this is not sufficient for your website. Product descriptions will enable the customer to know the detailed information about the product, thereby enhancing the customers’ trust. You can divide the data into sections and incorporate shortcut links to each of them.

Include Social Media Links

The incorporation of links to your social media account is another fantastic way to boost your credibility. Visitors will have the chance to peruse your social accounts and see the number of followers, thereby implying that other individuals are interested in your business. Also, if you use your social channels regularly, they will notice how your audience engages with you and know that you are serious about your brand.

Include a Clear About Us Page

Writing a clear “about us page” enables your customers to know what you stand for and also the kind of person you are. Also, having detailed information on the page encourages them to stay on your platform for a more extended period rather than doing the research elsewhere. Ensure that you spend much time crafting the information on your About Us page. Include details about your company’s values, history, and work. Also, you can add little details about your employees as well as their roles.

Keep Your Promises

Offering a product warranty or guarantee can assist customers to feel more at ease buying products from your website, knowing that your brand is genuine and will keep to your promises. No matter the promise you make to your customers (refund, exchange, etc.), ensure that you keep your promise. Customers will give a negative review if they aren’t satisfied with your services.

Endnote

There you have it! Above are some ecommerce tips to build customer confidence and increase conversion. Building customer confidence is an important step toward running a successful online business. Include customer reviews on your website, display contact information, provide detailed product descriptions, and include your social media links. With this, your customers can gain more trust in your business.

In case you will like to know more about ecommerce, dropshipping, or other services we offer, contact us today at Fulfillman. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.

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The month of May marks late spring and preparation towards summer. Anyone who knows a thing or two about ecommerce and dropshipping understands that it’s time to double down on your content marketing efforts. With everyone busy soaking up the sun and having as much fun as possible, less time is spent on mobile devices, fewer online purchases are made, and so drop shipping businesses take a hit. The good news is that you could speed things up with the right content marketing ideas. Here are some of them:

Brand Storytelling

One of the latest trends in content marketing is brand storytelling, and you can apply it to your content marketing strategies in May 2021. Effective brand storytelling allows drop shipping businesses to connect with old and prospective customers.

The result of effective storytelling is increased traffic generation and ultimately more online purchases. Here are some questions you should ask and answer when looking to create great stories:

Who are my customers?
What are their interests?
What do they do for leisure?
What are their values?
What are their pain points?
How do our products meet these pain points?
Why are we in this business?
What is the brand’s message?

Use Magazines

Never underestimate the power of well-written content in a premium editorial with stunning visuals. Once you have found a way to generate consistent subscription-based content, you are well on your way to creating a great relationship with your target audience despite the allure of the sun and beaches.

Your online and print magazines can serve as tangible representations of your ecommerce and dropshipping business. It allows the readers to see what you have to offer in a colorful laid-back manner.

Get Your Customers To Contribute

Did you know that you could get your customers to post content on your ecommerce and dropshipping website? It is a growing trend known as User-generated content (UGC) and can be a great tool for content marketing in May 2012.

This kind of content includes product reviews, visuals, and testimonials about your products from customers who have done business with you before. It lends some authenticity to your business and can help win you more customers in the future. You might have to offer incentives, though.

Write Great Product Guides

Here is another way to keep your content marketing on the up and up in May 2021. Product guides are meant to show the readers the best way to use the products from you. But they can also serve to enhance your content marketing.

The best way to go about this is to focus on the details of the guide. Try to answer as many questions about your products as you can. Remember to include quality visuals that make it all look even better and easier to understand.

Engage Influencers

These are people who have mastered the art of maintaining a large number of online followers who they can easily “influence”.Your job in May 2021 is to find ways to incorporate this influence into your content marketing efforts. Imagine having an influencer with millions of online followers mention your ecommerce brand in their posts or even share your content!

You’d be giving your brand a huge boost because something like that wins the trust of potential customers who follow these influencers.

E-Mail Content

Your e-mail content is a great way to boost your content marketing in May 2021. There are multiple ways of doing this. One way is to let your old and prospective customers know what you have in stock or an incoming stock. The trick is to be able to customize the e-mails based on their needs and interests.

Another way is to make sure your customers get personalized e-mails like welcome e-mails, publicity events, seasonal or holiday-themed e-mails from you about information about your business.

Go Into Guest Blogging

It might not seem like the run-of-the-mill approach, but there is a lot to gain from creating engaging, effective content and posting it on other blogging platforms in your industry. Once you can generate useful, catchy content, you would be indirectly promoting your brand. What’s more, you get to increase traffic on your ecommerce/drop shipping website, boost the SEO on your website and ultimately improve your sales.

Keep It Measurable

Try to set practical content marketing goals that are easily measured. Pay attention to engagement metrics like shares, likes, and comments. These metrics allow you to gauge the reception of your content. That way, you can make modifications where and when necessary.

Conclusion

The beginning of summer does not have to be slow. All you need to do is to ensure that your website or blog is as engaging as it is interactive. We hope you can achieve this using the ideas we described in the article. Once you can apply them correctly, you’d find that your conversion rates increase after driving traffic to your site using these ideas. In case you will like to know more about dropshipping or other services we offer, contact us today at Fulfillman. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.

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The e-commerce industry is projected to hit $5 trillion in 2021. That is a lot of money! It is also a lot of opportunity for ecommerce businesses as it signifies money to be made. However, without a well-designed and optimized website, your e-commerce business will likely not get anywhere.

Furthermore, studies show that it takes website visitors as little as 0.05 seconds to decide whether they like a website or not. This statistic highlights the importance of great website design and how it can impact your business’s success or otherwise.

Since that has been established, how do you design your e-commerce website to ensure it attracts customers? This article will provide you with nine design tips and best practices that will enable your ecommerce website to soar in 2021.

Keep Your Sentences And Paragraphs Short

Reading text on our devices can be a hassle. For one, the screens are narrower and the texts tinier than on books. For this reason, it is advisable to keep sentences and paragraphs short. They are easier to read this way, and your website’s visitors will be grateful to you for that. Ideally, keep your sentence length under 20 words, and your paragraphs should not be more than six lines.

Use Vibrant, High-Quality Images

Another design tip that will put your ecommerce website in good standing in 2021 is to use vibrant images. Unlike physical stores, where customers can walk in and physically experience products, e-commerce stores can only rely on quality images to convince their customers. Therefore, endeavor to use high-resolution images they can zoom into and use to get a good feel of the product.

Ensure it Can Work With Mobile

Mobile phones make up a substantial amount of internet traffic these days. As a result, failure to cater to this demographic will mean you are leaving a lot of money on the table. If you want your ecommerce business to succeed in 2021, prioritize responsiveness in its design.

Provide Multiple Contact Channels

There are times when a potential customer might need to get in touch with you. If they can’t, then chances are that you will lose them to a competitor. To prevent this, provide multiple contact channels for your website visitors. In the event that they cannot reach you via one channel, they will simply try the next and the next until they do. Some contact points you should consider are:

Links to your social media pages
A Live Chat option
A contact page with a form, an active phone number, and a physical address.

Include Social Proof

Let’s say you want to buy a product and you have two stores to buy it from. Of the two stores, one has been vouched for by a friend, while you have no reviews about the other. Which would you likely patronize?

Most people will choose the former, and that is why social proof is important. When your ecommerce website has evidence of connecting with and satisfying customers, it will inspire confidence. As a result, interested visitors will be more likely to patronize you. Social proof can take any of the following forms:

Customer reviews
Press mentions
Awards
Testimonials

A note of caution: do not overdo it. Instead of filling your website up with several social evidence, use the most relevant.

Make Navigation Convenient

Another crucial tip for your ecommerce website is to make navigation convenient. Customers would prefer to locate what they want quickly, purchase it, and then go on with their day. Consequently, endeavor to make your site’s navigation intuitive so customers can easily progress to the most important action.

Add FAQs

Customers do not always want to come looking for you when they have a problem. This is why having an FAQ section where they can find solutions is important. Figure out the problems most visitors to your website face, then create FAQ content they can use to resolve them.

Remember to place the FAQ in a location where they can easily find it. This will boost their confidence in your service as they will be able to utilize it better. As an ecommerce website, common topics to create FAQ content include shipping, refund policies, and account management.

Embrace Simplicity

Simplicity is key, especially for an ecommerce website. While complex designs might look appealing, avoid them. Stick with easy and clean designs instead. Everything on your website should be deliberate and for a purpose. Avoid the temptation to embellish and provide too much information. This will do the opposite of what you want: chase customers away. Besides, a simple and minimally designed website will have faster load times. This will ensure visitors to your website stay long enough to buy something.

Avoid Ambiguous CTAs

Finally, your call-to-action should be clear and easily identifiable. You will gain nothing from being vague about what you want your customers to do. In fact, you will lose business this way. For this reason, ensure your CTAs stand out.

Endnote

Every ecommerce store wants to sell, yet not all do. Some of these stores can remove the barrier they are facing by making some changes to their website’s design. If you belong to this club, the tips in this article – short sentences, social proof, etc. – will help you start making sales.

Do you need a reliable company for your ecommerce business? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.

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When eCommerce began, it was fairly limited in terms of operability and capabilities. Over the years, however, it has revolutionized retail. If you own an eCommerce brand, you have to stay ahead of the curve to gain more traction and generate more traffic. With how eCommerce trends and changes are continuous in this industry, that means you have to stay up to date with the new eCommerce trends in the industry.

Why Should You Watch Out for Trends?

If there is one thing you can be sure of in the eCommerce industry, it is that it increases in competitiveness. As a result, you have to be innovative to remain competitive. Even if your brand has grown in recent times, you cannot afford to slack. Being aware of trends and incorporating them into your business will ensure you are not left behind.

As we look toward 2021, there are a number of eCommerce trends you should take note of. Analyze and adopt these trends as early as you can and your business will grow as a result. These trends are discussed below.

Online Sales Will Grow beyond B2C Products

The coronavirus pandemic (COVID-19) in 2020 caused businesses to rapidly expand their digital efforts. It also prompted consumers to rely more on purchasing their necessary items through eCommerce.

This resulted in an expansion of the range of goods available for sale through it. As such, you can now buy groceries, furniture, and vehicle parts among others via eCommerce. Although this purchasing habit will slow down when everything returns to normal, it is not likely to stop. Instead, it is projected to pick up pace again, although at a later time.

Offline eCommerce

It is not news that eCommerce is rapidly expanding, especially since eCommerce businesses make sales that rival traditional retail businesses these days.

Despite this, there is a growing trend to take eCommerce stores offline to connect with the high streets. Hence, more and more operators are building pop-up shops, brick and mortar stores, and interactive eCommerce kiosks.

There is no bigger illustration of this than Amazon; its chain of physical convenience stores is sprouting up all over the country.

Artificial Intelligence Customer Sourcing

Artificial intelligence is currently used in the eCommerce Industry to make smart product recommendations. Businesses also use it to respond to customer queries and enhance product visualization.

In 2021, AI is bound to find new applications. For instances, it be deployed to source for new customers. With intelligent algorithms, businesses will be able to analyze current trends while factoring in their products, sales channels, buyer and consumer behaviors.

As a result, they will be better able to identify the best time, prices, and channels to list their products. This will ultimately boost sales and enhance profits.

ReCommerce

Also known as second-hand commerce, ReCommerce will experience a resurgence in 2021. This is primarily because consumers are increasingly being motivated by durability and sustainability rather than price. As such, the second-hand sale of sustainable and luxurious items will run rampant in the industry. You can key into this opportunity by creating your own reCommerce platform.

Improved Customization

Several businesses currently allow you to customize every part of the product you want to purchase. Using Nike as a case study, you can now customize every aspect of your Nike Airs, down to the script on the back.

While product customization isn’t new to trading, providing this personalization last-minute and at an affordable cost is. This basically uses 3D printing which is gradually becoming more common as it becomes more affordable.

Peer-to-Peer Platforms and Rentals

The eCommerce industry faces a huge returns problem, with customers returning a vast number of products they purchased from them. While some consumers return these items in perfect conditions, others do not. The reason is that some of them use these items to take pictures for their social media before deeming it fit for a return.

To circumvent these while maintaining the growth of P2P platforms, several companies are venturing into rental eCommerce. This involves renting items, such as clothing, electronics or furniture, to customers. This not only reduces returns, it also increases audience base.

eCommerce Logistics

Another growing eCommerce trend to watch out for in 2021, is an increased use of smart sensors, blockchain tracking, autonomous deliveries and other such features. This will save costs, increase the speed of product deliveries, and improve efficiency.

Shoppable Ads

eCommerce brands are already getting value by placing ads in stories of specific social media apps like Instagram and Snapchat. There is bound to be an increase in this in 2021. The fact that more social media apps are incorporating stories on their platforms will contribute to this increment.

Besides, shoppable ads will be available on smart TVs, thereby placing your products directly in your audience’s eyes. You should adopt this trend because it will make it easier for customers to purchase your products, and also because not doing will lose you major ground.

Smart Home Assistants

Smart home assistants are highly useful for turning off the lights and playing our favorite songs. Interestingly, they are also getting involved in the eCommerce industry.

At the moment, only about 20% of people with home assistants use them for shopping activities, such as ordering products, tracking deliveries, creating reminders, etc. This figure will increase in 2021 and you can improve your brand by optimizing it for voice search as well.

Endnote

2020 is a year that no one will forget, especially eCommerce business owners, as it presented several growth opportunities. 2021, on the other hand, will be the year to ride on these opportunities and build on them. By adopting these trends, you will be placing your business on a path to greater success.

For more information about our dropshipping services, contact us today at Fulfillman. Our services are affordable, reliable, and highly professional. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. With us, you are guaranteed to get quality and excellent dropshipping services.

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Ecommerce has been on a steady rise in the last half decades. Dropshipping, which is a business model under ecommerce, has also become very popular in the last few years. Without mincing word, dropshipping and ecommerce currently present customers with the best way to buy what they need. It is expected that they will drive more sales in the future.

Just as they are changing the way people buy, dropshipping and ecommerce are evolving at the same time. Different players are adopting different strategies to take their businesses to higher levels. Here, we will discuss some of the trends in the sector that drive long-term sales strategy:

International Markets

Most dropshippers and ecommerce entrepreneurs are looking beyond their local markets. What is the point of limiting yourself to your local market when most of the products you are selling to them are not produced within your locality? Buyers are becoming accustomed to cross-border purchases. There is a real opportunity for businesses to expand to international markets to drive their long-term sales strategy. It is truly time to crank up the heat and take advantage of the opportunity.

Automation

With new technologies, the world of business is moving faster than it has ever been. To make your processes smooth, automation is inevitable. Automation simply means completing tasks with as little human intervention as possible. It presents several advantages to dropshippers and ecommerce business persons. Thanks to artificial intelligence/machine learning, automation is becoming easier and more efficient in ecommerce. It is significantly making dropshipping more efficient.

Progressive Web Apps

From what has been happening, it is clear that the future is mobile-first. With new powerful mobile devices being launched regularly, consumers find it easier to do most things with their smartphones and tablets. This includes online shopping. Businesses operating online are beginning to understand the importance of optimizing for excellent mobile experience, and one of the best ways to do that is through progressive web apps (PWA). These deliver engaging, mobile-friendly user experiences. By delivering an app-like experience to all users, PWAs will help you sell more without further investments or any sort of complication.

Headless Commerce

There are changes in the basic architecture of ecommerce websites that are yielding meaningful results too. Headless commerce is a trend that involves decoupling the content management capabilities of an ecommerce solution with the front end solution. The basic thing this does is to enable the online sellers to publish content and deploy to any device in an optimized manner. Again, this offers the business owners to choose different frameworks, according to what a particular team requires. Customizing the experience to suit different teams make things flow easier and drive long-term sales strategy indirectly.

Omnichannel Brands

Many ecommerce business owners are beginning to look beyond the online store to find other means of engaging with their customers and delivering the ultimate experience they need. This summarizes what omnichannel brands are all about. Realizing that customers need more attention than just presenting them with the products they need may need/want is just the first step towards operating as an omnichannel brand. Take relevant steps to be where your customers are and engage with them in ways that will make your brand stand out. This will keep your business top of the mind of your customers and drive your long-term sales strategy.

Self-Service

Self-service tools and functionalities will fast-track the purchase process, irrespective of your niche or industry. While self-service is not really a new concept, it is becoming a trend in many ecommerce websites. Online businesses are realizing that many users will prefer to explore the helpful materials available to them before getting in contact with sales teams. Sales services can be facilitated in many different ways. Investing in helpful content like step-by-step guides and FAQs can go a long way. When buyers find buying from your website easier, you can be sure of retaining them and attracting new ones.

Personalization

Most businesses are beginning to appreciate the need to deliver experiences that are tailored to meet customer’s specific needs. This, in turn, is helping most of these businesses improve sales and break new grounds. While this works best with B2B ecommerce business relationships, it can also build customer loyalty in B2C relationships. It is all about emotional connections with your customers.

Artificial Intelligence

We’ve previously mentioned artificial intelligence and machine learning when we discussed automation. There are other ways to get them involved in dropshipping and ecommerce businesses. They are very helpful in customer support as well as in product recommendations.

Data and Analytics

Most ecommerce businesses are making good use of data. It is no longer secret that collecting and processing data is essential for long-term growth. Data and analytics are beneficial for all kinds of businesses, including small dropshipping ventures. Aggregate data from all relevant sources and analyze. The reports can be used to make strategic decisions that can impact long-term sales.

Things are changing rapidly in the ecommerce industry. Smart business owners are adopting various trends that improve their overall outcomes. The nine trends discussed here can drive long term sales strategy when implemented properly. Make relevant changes, and watch your online business blossom in the coming years.

In case you will like to know more about our services, contact us today at Fulfillman. We specialize in providing excellent and top class Dropshipping Services, Warehouse Fulfillment, China Sourcing, Third Party Logistics, and so forth. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.

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Nobody is above mistake, and mistakes are bound to happen in any business, including dropshipping and e-commerce. In fact, mistakes in dropshipping and e-commerce are not only found with the cases of newbies in the industry, but even the seasoned and the most successful entrepreneurs in this industry have also had their share of the mistakes.

However, they are successful today because they found their way around these mistakes. In this guide, you’ll learn about nine mistakes dropshipping and e-commerce entrepreneurs make and how to avoid them.

Picking a Wrong Niche

Your niche is vital, and one of the keys that determine how successful business would be. Some entrepreneurs got it wrong from the start by choosing the wrong niche. When starting a dropshipping or e-commerce business, niche choosing is one of the things that need to be done carefully and intelligently.

To choose a niche, it must be a niche you have passion for and very knowledgeable about. You can even determine how good a niche is by leveraging the likes of tools like Google Trend.

Putting All the Eggs in Just One Basket

Now, these eggs are investments, and putting them all in one basket means putting all the investment in only one market or promotion method. Promotion is critical for any business, including dropshipping and e-commerce.

While you can use paid ads and influencer market as the promotion methods, some entrepreneurs, sometimes make the mistake of going for only one. The solution, however, is for entrepreneurs to go for as much as possible, and diversify when promoting their store.

Using Too Many Suppliers

While it’s good to diversify in promotions, or even using more than one supplier in dropshipping and e-commerce, having too much often cause problems. Since it’s good to have more than one supplier as dropshippers get to compare prices and do not always need to close the shop because a supplier can’t deliver a particular product, they tend to go for many suppliers they do not necessarily need. It can be, and would be stressful managing them all together at some point. So, it’s better having them ‘not too many. ‘

Fulfilling Orders Manually

While it’s manageable to fulfil orders manually when you’re just starting, it would be a big mistake doing it manually when your orders are much. You might be able to process just ten orders manually if you only need to process 10. But if you’re to process hundreds or thousands, then doing it manually would be a drain on time and resources. Entrepreneurs should instead leverage automation to fulfil their orders as there are many tools available for this purpose.

Copying Other People’s Facebook Ads

That moment when you feel your content isn’t good enough, and you carbon-copy other people’s Facebook ads. While it’s good to see how your competitors are doing their thing, carbon-copying their thing is very bad for your business. A big mistake that if continued, could limit one’s chances of success in dropshipping and e-commerce. The solution is to provide original content, captivating images, and other elements that stand out.

Website Structure

Website structure happens to be another ground on which entrepreneurs commit mistakes. Websites that are not well structured often cause confusion and navigation problems for the visitors, which in turn reduces the chances of sales. To avoid this, ensure your store is very clear and neat, with easy navigation. There are platforms you could leverage while building your store, Shopify, WooCommerce, etc. can do a great job.

Failure to Edit Product Names and Descriptions

For every product, there’s a name and descriptions from the supplier. However, not making some changes to these names and descriptions can be a mistake. The goal is to customize, create, and make these products as yours as possible. Moreover, you are in the best position to give your customers the best description that won’t confuse them.

Not Reading Product Reviews

What about if the product is appealing and good to the eyes. Even the engagement is great. But there’s something some entrepreneurs often overlook, and that’s in the product review. Not reading products review before putting them on the store for your customers can be damaging to a store’s name. Visual appeal doesn’t always mean a product is great, always ensure you go over product review and see what users have to say about it.

Giving Up Too Early

Sounds like a mistake? Well, it is—a huge mistake from entrepreneurs, especially at the start-up stage. While dropshipping may be easy to enter, staying relevant is where the main task is, as there are a lot of things you’d need to deal with. Most of them have pushed some entrepreneurs back, and they gave up too early. Instead of giving up, take your time to understand and explore mistakes, then put them to good use.

There you go! When identified, the good thing about a mistake is that solutions can easily be provided or ways to avoid them. In light of this, above are some of the common mistakes entrepreneurs make in dropshipping and e-commerce and how to avoid them, to have a successful dropshipping and e-commerce business.

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