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According to a recent report, ecommerce will account for 20.4% of global retail sales by the end of 2022, up from only 10% five years ago. This means that the ecommerce space is becoming more crowded. As an ecommerce business owner, keeping abreast of industry trends is very important to identify new opportunities and stay ahead of your competition. Continue reading as we discuss the future of ecommerce in 2022 and beyond based on some amazing trends.

Augmented Reality Will Gain Mainstream Acceptance

According to Grand View Research, the global virtual reality market will be worth $67 billion in 2028. Comparing that, the augmented reality global market will be worth $340 billion in 2028. This means that the augmented reality global market will probably be 5 times larger than the virtual reality global market.

Augmented reality is likely to be more widely used than virtual reality. Because it simulates in-person shopping experiences by allowing customers to see how a product might look on them or in their homes. With AR, customers click on a product and instantly see it overlaid wherever they point their mobile device.

When customers can view products from every conceivable angle in an interactive 360-degree experience, it gives them a better idea of the value that the product can offer. This helps customers make informed decisions quickly when it comes to choosing a brand to buy from.

JARVIS-Like Artificial Intelligence Assistants

Many people in developed countries could have AI assistants to improve the quality of their lives. According to Peter Diamandis, services like Alexa, and Google Home will expand in functionality. They will expand beyond just your home and become your cognitive prosthetic 24/7. Depending on what permissions you grant it, a secured JARVIS-like software could listen to all your conversations, read your emails, monitor your blood chemistry, and more.

With access to all this data, this AI-enabled software would learn your preferences, anticipate your needs and behaviors, shop for you, monitor your health, and help you problem-solve in support of your mid and long-term goals. And by the mid-2030s, we will begin using brain-computer interfaces to connect to the human neocortex. This will allow us to interact with AI assistants with our thoughts and bring this technology to an entirely new level.

Autonomous Delivery Drones Could Become Mainstream

Delivery drones are capable of handling and automating shipping processes in different volumes, all without human intervention. The advantages of automated shipping include speed in delivery time, reduction of freight costs, accident reduction, decrease in human error, reduction of harmful gas emissions (such as carbon monoxide), and customer satisfaction.

In-App Purchases on Social Media Platforms Will Be Common-Place

Facebook and Instagram make it easier than ever to let customers buy products without ever leaving those platforms. Facebook Shops lets you set up a shop that people can browse and lets them buy your products directly.

Also, Instagram allows you to add your products to your posts and enable easy checkout by customers. Likewise, Pinterest has a Buyable Pins feature that allows shoppers to buy products directly on Pinterest. These are perfect tools for ecommerce business owners to increase sales because 54% of social media users research products using social media.

Emerging Markets Will Play a Huge Role

In July 2021, there were above 4.8 billion users online, which was 63% of the world’s population of 7.7 billion. Cybersecurity Ventures predicts that there will be 7.5 billion Internet users by 2030 which would be 90% of the projected world population of 8.5 billion in the future. A high percentage of those additional internet users will live in emerging markets like China, India, Brazil, Russia, and South Africa. That’s going to lead to an extra 2.7 billion potential customers on the internet. That would lead to a massive increase in profits for ecommerce businesses of all sizes.

Voice Commerce Will Grow In Popularity

Voice commerce will top $40 billion in the U.S. by 2022. Even though the global smart speaker market is growing rapidly, the majority of voice activity occurs on mobile devices through virtual assistants. It’s also very common for consumers to use voice search features in search engines such as Google and Bing to search for products. Since voice search typically happens in the form of questions, the page ranking of various websites and web pages could be greatly affected over time.

More Product Descriptions Will Be In Video Format

According to studies conducted by Social Media, 60% of shoppers would rather watch a product video than read its description. Also, 64% of shoppers are more likely to purchase a product after watching branded videos on social media. These stats prove that shoppers want more interactive experiences when purchasing to better understand the value being offered.

Moreover, the video format is ideal for providing product demonstrations and utilizing internet influencers. Just like Amazon which is already using more product descriptions in the video format and this trend will only grow throughout the entire ecommerce space.

Take Away

Staying on top of ecommerce trends shouldn’t be an option, it’s a necessity. This article has highlighted 7 trends to watch out for in 2022 and beyond. Know yourself, your business model, and your rivals, or you risk losing the ecommerce battle. What the future holds is that you leverage these trends, when the opportunity arises, to be successful at your ecommerce business.

Contact us today at Fulfillman. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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Ecommerce is becoming increasingly popular as a business development medium as more companies discover its potential. We can have practically anything delivered to our doors, from books and clothes to supplies and groceries, and usually, on the same day, we order it on our computer or smartphone. As a result, a growing number of brick-and-mortar businesses are launching Ecommerce sites. Many more companies start with an Ecommerce outlet and strategy. Ecommerce has balanced the playing field for firms that have direct-to-consumer business strategies.

Even organizations formed in an omnichannel era must keep track of e-commerce trends to meet customer needs and avoid being overtaken by more agile competitors. So, where do you think Ecommerce will be in a few years? Here are the top Ecommerce trends to watch in 2022 and beyond.

Augmented Reality – the App for Visualizing Purchases

More augmented reality (AR) apps will be available in the future of digital shopping. Customers don’t want to make educated guesses about how a new sofa would look in their living rooms; however, they won’t have to with augmented reality (AR). By using this technology, people will be able to view a live video of the space with the recent change on their phone or laptop. AR is mainly utilized as a tool to match fashion-related products virtually.

Artwork, flooring, and various clothing items are all in this category. Wherever possible, Ecommerce enterprises should use augmented reality to entice shoppers to virtually “try on” products. Eyewear firms, for example, project images of their spectacles onto a customer’s face. Clothing firms virtually fit people into their outfits. This developing improvement addresses one of the most common complaints about internet purchases: not trying the product before purchasing. Of course, it isn’t a perfect application, but it is a significant step forward.

Multi Payment Options

It’s time to think about alternative payment methods if your company only accepts checks or credit or debit cards. Many internet shops now use systems that, for example, allow customers to use other payment plans with no additional fees attached. When clients are ready to buy, you want your checkout system to be quick and straightforward. Additionally, businesses need a strategy for accepting cashless transactions.

Multichannel Customer Care

Customers who have used your services in the past or who are considering doing so in the future may wish to contact you for customer support. But how do you do it? Some people prefer live chat or a phone conversation, while others prefer email, social media, or text. Using chatbot features in your customer service can reduce your stress, and enhance your customer experience.

Increased Competition In Online Advertising.

As Ecommerce grows, more companies are promoting their online storefronts. As more businesses strive for online audiences, you may notice more competition and increased online advertising inventory pricing. Prepare to spend more on relevant keyword phrases and product listing advertisements for popular products.

Smarter Mobile Shopping Apps

People gazing at their phone screens may irritate brick-and-mortar shops since it could signal that the buyer is price hunting or utilizing the brick-and-mortar store as a demo for a subsequent online purchase elsewhere. On the other hand, Smart retailers now provide their own GPS-enabled mobile shopping environments that allow customers to shop in-store or online. A mobile-optimized site and storefront is an essential piece of a great Ecommerce experience for all sellers.

Seamless Online Shopping Experience

Customers will not be able to purchase directly from your website. Ecommerce can now be done through various methods, including selling directly on social media. Customers may purchase products prominent apps like Instagram without ever leaving the app. As a result, consumer brands should spend their advertising revenue on social media.

More Personalized Marketing Strategies

Personalization entails more than simply greeting each consumer who visits your website with “Hello, [firstname]!” Customers demand a consistent omnichannel experience across all channels, which demands personalization. Thankfully, you can provide each customer with a highly tailored and personalized experience using machine learning, smart website features, and online tracking technology. You could even be able to personalize things on a large scale to improve sales even further.

Unique Marketplaces and More Efficient Distribution Channels

For smaller e-commerce businesses, major online marketplaces like Amazon and Alibaba are both a blessing and a problem. They provide a new distribution outlet to a wide audience, but they also bind sellers to the additional fees and costs associated with competing in another business’s marketplace. However, because this trend appears to be continuing, Ecommerce entrepreneurs should assess whether those markets are appropriate for their items and how to outsmart the big boys at their own game.

Fully Automated B2B Transactions

B2B is a significant commercial field. More digitalization will be possible thanks to Ecommerce trends such as automated accounting systems, accounts receivable, reordering products, and fulfilling orders. If you provide services to other firms, be sure you’re using the most up-to-date technology to address their most pressing issues.

Quicker Analytics and Machine Learning For Businesses

Previously, collecting and aggregating data with analytics tools could take quite a while. Many analytics and Ecommerce portals now provide real-time results. You can view how customers engage with your website or ads with real-time data. When combined with machine learning, this data may be used to determine where potential sales are missed, allowing you to reduce bounce rates and cart abandonment.

Prepare for the Upcoming Ecommerce Trend

As you can see, the world of Ecommerce is continuously changing to accommodate the needs of new customers. On the other hand, Ecommerce organizations are developing technologies to automate marketing, production, fulfillment, and other aspects of their operations. It’s critical to choose a modern Ecommerce suite that allows you to develop good omnichannel experiences across in-store, internet, and mobile platforms that support both B2C and B2B to get better results.

Do you need professional help with your ecommerce or dropshipping business? Contact us today at Fulfillman to know more about our services. We are a reputable service provider of Dropshipping, China Sourcing, Warehouse Fulfillment, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. By making use of our tested and trusted techniques, we can help make your online business a success. A fantastic experience awaits you.


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When eCommerce began, it was fairly limited in terms of operability and capabilities. Over the years, however, it has revolutionized retail. If you own an eCommerce brand, you have to stay ahead of the curve to gain more traction and generate more traffic. With how eCommerce trends and changes are continuous in this industry, that means you have to stay up to date with the new eCommerce trends in the industry.

Why Should You Watch Out for Trends?

If there is one thing you can be sure of in the eCommerce industry, it is that it increases in competitiveness. As a result, you have to be innovative to remain competitive. Even if your brand has grown in recent times, you cannot afford to slack. Being aware of trends and incorporating them into your business will ensure you are not left behind.

As we look toward 2021, there are a number of eCommerce trends you should take note of. Analyze and adopt these trends as early as you can and your business will grow as a result. These trends are discussed below.

Online Sales Will Grow beyond B2C Products

The coronavirus pandemic (COVID-19) in 2020 caused businesses to rapidly expand their digital efforts. It also prompted consumers to rely more on purchasing their necessary items through eCommerce.

This resulted in an expansion of the range of goods available for sale through it. As such, you can now buy groceries, furniture, and vehicle parts among others via eCommerce. Although this purchasing habit will slow down when everything returns to normal, it is not likely to stop. Instead, it is projected to pick up pace again, although at a later time.

Offline eCommerce

It is not news that eCommerce is rapidly expanding, especially since eCommerce businesses make sales that rival traditional retail businesses these days.

Despite this, there is a growing trend to take eCommerce stores offline to connect with the high streets. Hence, more and more operators are building pop-up shops, brick and mortar stores, and interactive eCommerce kiosks.

There is no bigger illustration of this than Amazon; its chain of physical convenience stores is sprouting up all over the country.

Artificial Intelligence Customer Sourcing

Artificial intelligence is currently used in the eCommerce Industry to make smart product recommendations. Businesses also use it to respond to customer queries and enhance product visualization.

In 2021, AI is bound to find new applications. For instances, it be deployed to source for new customers. With intelligent algorithms, businesses will be able to analyze current trends while factoring in their products, sales channels, buyer and consumer behaviors.

As a result, they will be better able to identify the best time, prices, and channels to list their products. This will ultimately boost sales and enhance profits.

ReCommerce

Also known as second-hand commerce, ReCommerce will experience a resurgence in 2021. This is primarily because consumers are increasingly being motivated by durability and sustainability rather than price. As such, the second-hand sale of sustainable and luxurious items will run rampant in the industry. You can key into this opportunity by creating your own reCommerce platform.

Improved Customization

Several businesses currently allow you to customize every part of the product you want to purchase. Using Nike as a case study, you can now customize every aspect of your Nike Airs, down to the script on the back.

While product customization isn’t new to trading, providing this personalization last-minute and at an affordable cost is. This basically uses 3D printing which is gradually becoming more common as it becomes more affordable.

Peer-to-Peer Platforms and Rentals

The eCommerce industry faces a huge returns problem, with customers returning a vast number of products they purchased from them. While some consumers return these items in perfect conditions, others do not. The reason is that some of them use these items to take pictures for their social media before deeming it fit for a return.

To circumvent these while maintaining the growth of P2P platforms, several companies are venturing into rental eCommerce. This involves renting items, such as clothing, electronics or furniture, to customers. This not only reduces returns, it also increases audience base.

eCommerce Logistics

Another growing eCommerce trend to watch out for in 2021, is an increased use of smart sensors, blockchain tracking, autonomous deliveries and other such features. This will save costs, increase the speed of product deliveries, and improve efficiency.

Shoppable Ads

eCommerce brands are already getting value by placing ads in stories of specific social media apps like Instagram and Snapchat. There is bound to be an increase in this in 2021. The fact that more social media apps are incorporating stories on their platforms will contribute to this increment.

Besides, shoppable ads will be available on smart TVs, thereby placing your products directly in your audience’s eyes. You should adopt this trend because it will make it easier for customers to purchase your products, and also because not doing will lose you major ground.

Smart Home Assistants

Smart home assistants are highly useful for turning off the lights and playing our favorite songs. Interestingly, they are also getting involved in the eCommerce industry.

At the moment, only about 20% of people with home assistants use them for shopping activities, such as ordering products, tracking deliveries, creating reminders, etc. This figure will increase in 2021 and you can improve your brand by optimizing it for voice search as well.

Endnote

2020 is a year that no one will forget, especially eCommerce business owners, as it presented several growth opportunities. 2021, on the other hand, will be the year to ride on these opportunities and build on them. By adopting these trends, you will be placing your business on a path to greater success.

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